W1 Disc Strategic Management of Technology and Innovation - Essay Example

Strategic Management of Technology and Innovation al Affiliation Strategic Management of Technology and Innovation Management, per se, entails undertaking functions of planning, organizing, directing and controlling of various facets of organizational settings (Hartzell, 2014). Strategic management was defined by White & Bruton (2011) as “a firm’s effort to analyze its environment and its own strengths and weaknesses and then consciously choose the competitive path it wants to follow” (p. 24). The strategic management of technology and innovation, therefore, entails underaking f management functions, in conjunction with the analysis of the environment, specifically pertaining to factors affecting technology and innovation.

In an article entitled “Managing Technological Innovation – Opportunity Recognition and Conflict Management” written by Agarwal (2010), the other provided two guidelines for strategic management of technology and innovation through market analysis and creative thinking. This is consistent with the guidelines discussed by White & Bruton (2011) who emphasized the need to be “proactive rather than reactive” (p. 26). The assumption of a proactive stance is analogous to the proposed conducting of a market analysis to “create the need for innovation” (Agarwal, 2010, p. 4). Likewise, as revealed, “there was some creating thinking that led to the emergence of IT” (Agarwal, 2010, p. 4). The encouragement of creative thinking is one of the crucial motivational tools that managers could instill as part of assessing the strengths of weaknesses of the organization’s work force, which is a necessary element in strategic management.

The advice of Agarwal (2010) corroborates the managerial guidelines expounded by White & Bruton (2011) to manage technology and innovation successfully.ReferencesAgarwal, R. (2010). Managing Technological Innovation - Opportunity Recognition and Conflict Management. Retrieved from Infosys: www.infosys.com/infosys-labs/./managing-technological-innovation.pd..Hartzell, S. (2014). Four Functions of Management: Planning, Organizing, Leading & Controlling. Retrieved July 18, 2014, from Education Portal.White, M., & Bruton, G. (2011). The Management of Technology and Innovation: A Strategic Approach.

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