Corporate Communication Strategy-Toyota case - Essay Example

Comments (0) Cite this document
Summary
Part 1 1. Introduction Toyota is one of the best Japanese car manufacturers with high credibility in America. It is also the largest manufacturer of automobiles with production units in 28 countries across the globe (Toyota, 2011). Its brand reputation fundamentally relies on the quality, safety, reliability and customer focus that continuously strives for excellence in design and improvement (Quelch, Knoop & Johnson, 2010; Stewart & Raman, 2007)…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER97.5% of users find it useful
Corporate Communication Strategy-Toyota case
Read TextPreview

Extract of sample "Corporate Communication Strategy-Toyota case"

Download file to see previous pages The unintended acceleration was attributed to floor mat issues, brakes and sticky gas pedal. The company has since recalled nearly 8 million cars of different models that were deemed to have potential problems with gas pedal mechanism which could lead to unintended acceleration (McKenzie & Scott, 2010). 2. Environmental scanning of the company Toyota has enjoyed an unblemished reputation within the auto industry. In the fast transforming business dynamics, the various environmental factors become crucial paradigms to maintain competitive advantage within the industry. PESTLE and SWOT analysis become vital tools for firms to identify and evaluate elements that can help them compete and succeed in the highly competitive business environment (Burnes, 2009). They promote the wider understanding of socio-political environment within which the firms operate. They were conducted to understand Toyota’s market position prior to the crisis and how it was impacted in post crisis period. (Refer to Appendix A) 2a. PESTLE analysis for America In the current environment of rapid globalization, practice of international businesses is considerably impacted by the different political, economic and legal systems of nations (Hills, 2004). The businesses therefore need to become more flexible and adapt to the changing technologies and work environments. PESTLE analysis of Toyota has been conducted for America because the case focuses on the Toyota’s American market and the performance and quality of its various models in America. PESTLE has emerged as critical issues that need to be incorporated within the business strategy when firms expand across globe. 2a.1 Political environment America is one of the largest democratic states of the world. The public is hugely empowered with information and the socio-political environment promotes proactive participation of people in issues which affect them. Thus, businesses need to be more accountable in their actions and take into account the expectations of the people at large. The sticky pedal case of Toyota had drawn more public attention towards the firm undermining it’s hitherto brand reputation of quality, dependability and value. 2a.2 Economic It is a very important factor because the market is driven by the demand and supply that is mainly dependent on the buying capacity of the consumers. It has big market in America. Despite the current environment of recession, the networking solutions have become the critical part of industrial success and therefore, an intrinsic part of business strategy. Toyota therefore has huge economic stake in the American market and needed to restore public trust by responding favourably to the crisis situation. 2a.3 Socio-cultural paradigm There is huge socio-cultural diversity amongst the masses. With multi-cultural society, the demographic factors are vital ingredients that have huge cascading effect on the market. The demographic changes vis-a-vis population size, age distribution, gender ratio, income group etc. have immense influence on the changing consumer preferences and consequently on the profitability of the firm. Kotler et al (2007) emphasize that in the fast changing global business, demographic compulsions have significant impact on market position and therefore, they need to become intrinsic part of the market strategy of the ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Corporate Communication Strategy-Toyota case Essay”, n.d.)
Retrieved from https://studentshare.org/marketing/1479474-corporate-communication-strategy-toyota-case
(Corporate Communication Strategy-Toyota Case Essay)
https://studentshare.org/marketing/1479474-corporate-communication-strategy-toyota-case.
“Corporate Communication Strategy-Toyota Case Essay”, n.d. https://studentshare.org/marketing/1479474-corporate-communication-strategy-toyota-case.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Corporate Communication Strategy-Toyota case

Strategy Implementation: Toyota Company

...? Strategy Implementation: Toyota Company of the of the Strategy Implementation: Toyota Company Introduction The need and role of proper implementation of a strategic plan or initiative cannot be overlooked. Even the best of plans fall by the wayside if not implemented at the correct time and in the correct manner. Every aspect of the implementation must be checked and double checked if it is to be successful. A strategy is always made considering a particular firm’s advantage over others in the industry and usually on points where it will take some time for the competition to emulate or catch up. In this scenario we look at the structure, culture and...
3 Pages(750 words)Essay

Case Response about Corporate Communication

...?Case Response about Corporate Communication Dear Employees, We know that our organization is going through tough circumstances. However, this time it is an email composed by Mr. Douglas L.Getter, the head of Dewey Ballantine’s European Merger and acquisition practice that had resulted into the disturbances. Responding to an advertising to adopt puppies, he wrote, “Please don’t let these puppies go to a Chinese restaurant!” This email has raised all the issues of controversy inside and outside the firm. The controversy has not only caused problem to Mr. Douglas but has a tremendous impact on the firm as well (O’Rourke 04-10). In above lines, I have already cited that the firm is being...
3 Pages(750 words)Essay

Strategy Implementation: Toyota Case Study

...Strategy Implementation: Toyota Case Study Toyota has been a leading name in global automobile industry when it comes to addressing consumers’ needs and expectations in terms of innovation, quality and cost-effectiveness. Analysis of Toyota’s recent ventures and products along with cost and quality management techniques reveals that Toyota has been going through an internal debacle between family-based executives and non-family managers and board members (Shirouzu, 2010). Critical analysis of Toyota’s business strategies introduced in 2011 followed by major product recalls in 2010, revealed that it is...
4 Pages(1000 words)Essay

Corporate Strategy (Case Organisation:Apple)

...?Corporate strategies: Apple case study Introduction The current electronic and computer market has grown more in complexity and competition making it essential for organisations to develop more practical corporate strategies to survive. The ability of an organization to study the market, identify the flaws of the current available products, pick specific tastes of consumer, and convert this into products of choice is critical in its success. The current success of apple electronics has been attributed to corporate strategies developed by Steve jobs, which oversaw apple, grow into a major multinational with significant market control and capitalization (O'Reilly, 2011). Corporate strategies are considered the framework developed... , J 2013,...
12 Pages(3000 words)Essay

Corporate Strategy (Case Organisation:Apple)

...?Case Study Analysis: Apple’s Corporate Strategies Introduction Companies operating in technology industry such as Apple are not only involved in building computers but also play a big role in providing the foundations for technology-oriented activities such as chip production, information and communication systems, and computer systems. These companies serve as the developers and manufacturers of products technologically intended to increase efficiency, and are majorly involved in production of other products including televisions, mobile phones, and other information and communication systems. Given the rapid rate of globalization and advances in technology, companies in the technology industry are forced to formulate corporate... today....
12 Pages(3000 words)Essay

Corporate strategy case study

...Re Corporate Strategy Case Study and Section # of Introduction The Eurotunnel is Group is composed of Eurotunnelplc and EurotunnelSA. The Group, which was formed in 1986, manages the channel tunnel between the UK and France. It operates the car tunnel and earns revenue on other trains passing through the tunnel. Even though the Channel tunnel is not older than 1994, its story dates back to long ago in history. The project has in fact a long spanning history of 250 years when people in France were thinking of a better way of crossing the Channel. 1 The Academy of Amines launched a competition on how to cross the channel in 1751 and the winner turned out to be a man called Nicolas...
14 Pages(3500 words)Essay

Corporate strategy(powergen case study)

...No PowerGen (Case Study) 07 May Executive Summary Corporate planning and the formulation of a corporate strategy for PowerGen which is involved in the electricity industry of England and Wales was a complex undertaking. Various management models were used to guide this analysis in a logical manner. Electricity industry underwent changes due to changes in operating environments such as government regulations, pollution concerns, privatisation, innovations and industry competition. The analysis is both on the macro-economic level affecting the industry as well as micro-economic considerations unique to the company and to the other industry players. Power generation is a...
10 Pages(2500 words)Essay

Corporate Strategy Case Study

...Corporate Strategy Case Study Table of Contents Table of Contents 2 Reasons for Macpac’s Success in International Market in between the Period of 1973-2001 3 Analysing the Key Success Factors 3 Company’s Initial Growth/Development 5 The Maturity Stage or Decline in Sales Figure of Macpac Resulting in Losses in the Year 2001-2005 and Reasons for Such Losses 7 Change in Business Model 8 Survival 9 Recommendations 9 Strengths and Weaknesses of Macpac 10 Critical Issues 11 References 13 Bibliography 13 Reasons for Macpac’s Success in International Market in between the Period of 1973-2001 Macpac had become a successful company and a recognised brand in between the period of 1973-2001. They...
6 Pages(1500 words)Essay

Corporate strategy case

...with the help of efficient and effective corporate strategy. In this case analysis an attempt has been made to evaluate and analyze the corporate strategy of Whole Foods in reference to the changing needs and demands of the market and consumers. Chief Elements of the Strategy: In order to come up with an effective and efficient strategy it is important for the organization to understand the market needs and demands and shape the important elements of the strategy accordingly (Freeman, 2010). From the very start Whole Foods has been working to provide the customers with healthy and hygienic food. Being...
8 Pages(2000 words)Essay

Organizational Communication of Toyota

... Toyota became #1: leadership lessons from the worlds greatest car company. New York: Portfolio, 2007. Print. Osono, Emi, Norihiko Shimizu, and Hirotaka Takeuchi. Extreme Toyota: radical contradictions that drive success at the worlds best manufacturer. Hoboken, N.J.: John Wiley & Sons, 2008. Print. Sypher, Beverly Davenport. Case studies in organizational communication. New York: Guilford Press, 1990. Print. Wimmer, Engelbert, and Arun Muni. Motoring the future: VW and Toyota vying for pole position. Houndmills, Basingstoke, Hampshire: Palgrave Macmillan, 2012. Print.... Organizational Communication of Toyota Leadership development is giving leadership traits, including communication,...
2 Pages(500 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic Corporate Communication Strategy-Toyota case for FREE!

Contact Us