We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Nobody downloaded yet

Public Relations - Essay Example

Comments (0) Cite this document
Summary
Public Relation is a crucial department that entails development and management of ethical strategies using communication to build relationship with stakeholders and public. The role of public relations is to promote goodwill and understanding in an organization, business or a corporate. …
Download full paper
GRAB THE BEST PAPER
Public Relations
Read TextPreview

Extract of sample
Public Relations

Download file to see previous pages... Communication in the business, industry, and corporate world is paramount. It is an indication of openness and accountability (Pride et al 2011:242). This is because the media and the public in the contemporary world are much more interrogating than the past. The failure to have a transparent communication leads to lose of credibility in the world market. This in turn results to tremendous lose of financial gains due to lost orders. The public relations should therefore strive to do their best to when crises set in (Curtin et al 2010:28). This paper will explore the public crisis in Toyota Company. First, the research will seek to address the role of a leader in management of crisis in a corporate. Second, the research will look at the alternatives in which the Toyota manager could have minimised the crisis before it happened. Third, the paper will highlight the roles of internal communication to achieve efficiency in a corporate. The paper will finally examine the effects of long crisis to reputation of and success of organisation. The Role of a Leader in Managing Crises Crises are unavoidable in organisations, businesses, or corporate. This striking change has detrimental effects to a corporate or an organisation. It is a situation when an organisation or a corporate finds itself under uncalled for scrutiny because of its behaviour or that of its staff. Crises may happen gradually or abruptly because of laxity of individuals or an organisation. Product tampering may plunge an organisation into deep disaster (Johnstone & Zawadi 2009:143). Toyota Company experienced a crisis back in the year 2009. The president and CEO of that time Katsuaki Watanabe was overthrown in presence of 400 Toyota workers. The reason to expel the CEO was the poor performance of the Company’s cars. The matter was in the public domain courtesy of media conjectures. This was after the lack of appropriate communication with the public. His successor, Mr. Toyoda failed to rescue the company from criticism that had widely spread. Toyoda was hesitant to respond to the media amidst increasing criticism (Bensinger and Ralph, 2010). When the situation exacerbated, Toyoda made appearances in the press to quell the increasing vilification. However, this was a late intervention of the CEO because the matter was out of the hand. There was poor communication between the Toyota Company in one hand and the media, and public on the other hand. This was a total failure of the top management to address properly the customer concerns. The crisis raised serious concerns about the role of a leader in managing crises. In times of crisis, the leadership of organizations should take immediate measures to minimise or stop any detrimental effects. The leadership ought to strive to solve it internally before it gets out to the public domains. The organization should take necessary steps to recall of its product that display unworthiness as soon as possible. This aims to restore customers’ confidence to the organization. This promptness to address the public is very essential for maintaining a strong touch with customers (Smith 2011:25). It avoids unsolicited speculations that may stem from the public. For instance, a company deals with manufacturing of drilling machines can recall it or provide the after sale service when it develops mechanical problems. This swift strategy helps to rectify the inefficiencies in the machines. In this way, the company maintains its brand in the competitive market. Second, the leadership of organisation should assume responsibility. This does not matter whether the crises emanates from the company or from outside. It calls for the organisation to agree that it was its faulty. The ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Public Relations Essay Example | Topics and Well Written Essays - 1750 words”, n.d.)
Retrieved from https://studentshare.org/business/1397482-puplic-relation-toyata-case-study
(Public Relations Essay Example | Topics and Well Written Essays - 1750 Words)
https://studentshare.org/business/1397482-puplic-relation-toyata-case-study.
“Public Relations Essay Example | Topics and Well Written Essays - 1750 Words”, n.d. https://studentshare.org/business/1397482-puplic-relation-toyata-case-study.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document
CHECK THESE SAMPLES - THEY ALSO FIT YOUR TOPIC
Public Relations as Relationships Management

This research tells that public relations, according to Harlow, aims to ascertain and maintain mutual lines of communication, understanding, acceptance, and cooperation between an organization and its publics, and hence involves the management of problems or issues by helping the management to keep informed on and responsive to public opinion.

6 Pages(1500 words)Essay
Public relations
Since that time, corporations and state agencies alike have broadly applied the “public relations” concept to their practice. At the same time, contemporary scholars agree that this term has failed to firmly establish itself as a beneficial concept and a positive social phenomenon.
10 Pages(2500 words)Essay
Public Relations
Public relations play an eminent role in this regard. The canvas of public relations can be sketched widespread because there are several fields that emerge to formulate this important phase. Establishing workplace environment that would benefit all the employees equally is beneficial.
4 Pages(1000 words)Essay
Public Relations
This study is comprised of a case study of Cafe Royal. Cafe Royal has a rich history of success and image, but suffered a relatively short period of decline and possibly suffered some damage to its public image. The hotel closed for four years from 2008 to 2012 and reopened under new ownership and adopted an aggressive public relations campaign to introduce the newly opened hotel.
28 Pages(7000 words)Essay
Public Relations
According to the Public Relations Society of America (PRSA), “Public relations help our complex, pluralistic society to reach decisions and function more effectively by contributing to mutual understanding among groups and institutions. It serves to bring
4 Pages(1000 words)Essay
Development And Establishment Of Public Relations
With the advancement in science and technology, the world has converted into a global village. New researchers have generated findings unknown to the world previously, this led to further development and establishment of industries and factories, which were meant to serve various purposes, and proved beneficial for the society in general.
9 Pages(2250 words)Essay
Public Relations
His “Declaration of Principles” laid the groundwork for public relations as a profession (Turney , par.1). Yes, the six principles of Arthur Page are still relevant today. An example is the worldwide product recall of 936,000 units of
1 Pages(250 words)Essay
Public Relations
1). The Public Relations Society of America (PRSA) have stipulated core values that PR professionals must practice when promoting: “fundamental values like advocacy, honesty, loyalty, professional development and objectivity
1 Pages(250 words)Essay
Public Relations
This interview will take place on 29th October 2012, at 9 am, at the M. D. Cancer Center. The interview will take place at the candidate’s office and is expected to
1 Pages(250 words)Essay
Public Relations
These are types of print media published on a periodic interval of either weekly or monthly.
2 Pages(500 words)Essay
Let us find you another Essay on topic Public Relations for FREE!
Contact us:
+16312120006
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us