Nobody downloaded yet

The brand strategies which Toyota May Adopt to improve tarnished brand image - Essay Example

Comments (0) Cite this document
Summary
A study on brand marketing and its strategies crucial for Toyota to improve its tarnished brand image. INTRODUCTION The modern age of business can be defined as age of competition. The competition within an industry is gradually increasing with the expansion of business as many new players are entering into the market…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER91.2% of users find it useful
The brand strategies which Toyota May Adopt to improve tarnished brand image
Read TextPreview

Extract of sample
"The brand strategies which Toyota May Adopt to improve tarnished brand image"

Download file to see previous pages The domestic markets have turned into global markets that heightened competition rivalry among existing domestic and new multinational enterprises. Since last two decades, the society has been experiencing a rapid technological improvement. The technological advancements have led to change the structure of entire trade and business. The management tasks and operational process are now backed with technology like e-commerce and e-business. A better grip of technological advancement helps a business organisation to gain an upper hand position. Finally, enhancing economic condition of consumers and increasing their disposable income have strengthened their purchasing power. This has also changed their consumer buying behaviours and they have developed their specific brand preferences (Vashisht, 2005, p.68). In the modern and competitive business world, business organisations always try to position itself in market for avoiding unnecessary competitions. In this process they aim to achieve strong competitive advantages and core competencies that enable them to gain upper hand position in the market. ...
her explains that the objective of branding is not just to protect yourself as being better than your competitors, but branding seeks to position your brand so uniquely in the minds of your consumers so that they perceive your product as the only possible solution to your problem or need (Morita, 2010). The objectives of good branding are as follows: Deliver message clearly Confirm credibility Connect target prospects emotionally Motivates buyers Concretes User Loyalty The increasing demands of brand development is due to two primary factors i.e. urge for acquiring higher market share and increasing concern towards consumer value (Verma, 2009). The modern management style and thought process of decision makers have transformed. The modern management concept focuses more on long term benefits by creating a sustainable businesses environment where stakeholders’ wealth and value creation is the first priority. When a company is able to meet these responsibilities towards stakeholders, society, community and environment, it is able to create a high brand image in the market. Managements in modern organisation culture follow management theories and models which are very effective in achieving common organisational goal. In this respect, they concentrate on two-way communicational system within cross-functional teams and with their consumers. For example, the existing management system deliberately tries to implement integrated marketing communication that focuses on better marketing strategy for enhancing consumer values. These efforts made by the modern managements are very helpful in brand development and hence, they try to draft specific plans for branding strategies (Hitt et al 2009). Recently in 2010, Toyota faced a great deal of tarnishing of its brand image because ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“The brand strategies which Toyota May Adopt to improve tarnished brand Essay - 2”, n.d.)
Retrieved from https://studentshare.org/visual-arts-film-studies/1390159-the-brand-strategies-which-toyota-may-adopt-to
(The Brand Strategies Which Toyota May Adopt to Improve Tarnished Brand Essay - 2)
https://studentshare.org/visual-arts-film-studies/1390159-the-brand-strategies-which-toyota-may-adopt-to.
“The Brand Strategies Which Toyota May Adopt to Improve Tarnished Brand Essay - 2”, n.d. https://studentshare.org/visual-arts-film-studies/1390159-the-brand-strategies-which-toyota-may-adopt-to.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document
CHECK THESE SAMPLES - THEY ALSO FIT YOUR TOPIC
A Case Study on Toyota Corporation
This study delves into the application of marketing strategy in a crisis situation within a competitive environment. Focus is drawn on the plight of Toyota Motors Corporation, whose brand of automobiles and trucks has for decades been associated with quality, reliability, and cost efficiency.
70 Pages(17500 words)Essay
Toyota Brand Management
Toyota is currently among the top global brands. In my view, the best approach Toyota can apply in branding a new commodity is through integrated branding. Integrated branding involves setting up a brand team, conducting a brand environmental audit, developing brand environmental tools and finally applying the tools.
12 Pages(3000 words)Essay
The brand strategies which Toyota May Adopt to improve tarnished brand image
ormance, pricing, positioning and satisfaction. 42% of the individuals rated Toyota on its performance, 30% rated Toyota different from others on the basis of pricing, 10% rated it on its positioning and rest rated Toyota on the basis of satisfaction level.
13 Pages(3250 words)Essay
Toyota Brand
Thus, part of it is to ensure that the products they purchased were built to keep on working. Toyota sees to it that the products they produced are built to minimize maintenance cost. In this way, the Toyota brand over a period of time has earned remarkable reputation for its impeccable reliability.
1 Pages(250 words)Essay
The brand strategies which Toyota May Adopt to improve tarnished brand image
is and Findings 59 Chapter 5 73 Recommendations 73 Conclusion 78 Appendix 92 Introduction The modern age of business can be defined as age of competition. The competition within an industry is gradually increasing with the expansion of business as many new players are entering into the market.
16 Pages(4000 words)Essay
Toyota Brand Analysis
This concept is referred to as brand equity. 2. Elaboration - make the brand easy to remember and develop repeat usage. There should be accessible brand attitude, that is, the consumer should easily remember his or her positive evaluation of the brand. 3.
4 Pages(1000 words)Essay
Brand Building Strategies
Proctor and Gamble uses the corporate branding strategy to promote its products. Products such as Crest, CoverGirl, Christina Aguilera Perfumes, Dolce & Gabbana, Bounty, Tide, and Pringles are just a
2 Pages(500 words)Essay
Brand
On the other hand, the Chinese are highly receptive to imported goods. Because of this global brands became very popular among Chinese consumers. The Chinese consumers are more similar to Western consumers than Asian ones (Hilliard et al., 2012). Without a doubt, Chinese
18 Pages(4500 words)Essay
Brand image
Studies show that for a company to be in a position to withstand competition from other companies doing the same business, the most important aspect that ought to be put into consideration is the brand (Web
3 Pages(750 words)Essay
Brand
was an impressing place of the world of couture, Vionnet used totally innovative approach, which was represented in sartorial skills of its founder with the perfect combination, experimentation and elegance (Madeleine Vionnet, 2015). However, the business was shuttered and only
2 Pages(500 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Let us find you another Essay on topic The brand strategies which Toyota May Adopt to improve tarnished brand image for FREE!
Contact us:
+16312120006
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • Miscellaneous
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us