Nobody downloaded yet

Marketing - Essay Example

Comments (0) Cite this document
Marketing Overview Owing to its significance, the effective implications of globalization have also brought a revolutionary change in the retail sector all over the world in the 21st century emerging as a pillar to socio-economic developments; thus, motivating governmental regulations to control the rapid growth and outflow of the retail sector in the benefits of the consumers and the economy on the whole (Australian Government Productivity commission, n.d.)…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER94.9% of users find it useful
Read TextPreview

Extract of sample

Download file to see previous pages Jurlique has been considered as an example for defining these parameters. It is one of the leading skincare brands of the Australia presently. The organization currently retails a varied range of more than 560 products that include skin care products, perfumes, hair care oils, facials as well as baby creams among others (Jurlique, 2013). Retail format The term, ‘retail format’ refers to the integrated supply chain system which is used by organisations to distribute the products to the ultimate customers. In today’s tumultuous business world, to achieve the desired success, retailers have to be abreast of the latest retail trends to get it imbibed in their retail format. Recognizing this global change, as per the report published by Australian Centre for Retail Studies (ACRC), innovation and compliance with customer needs can be regarded as the key attributes or success factors with respect to retail format where store locations as well as its decor play a vital role in persuading customers towards purchase (Australian Centre for Retail Studies, 2007). ...
Source: Landini Associates (n.d.) In the current day scenario, market places are shaping as per global trend focusing on the profound changes in the modern retail sector. The locations of the retail stores thus become a vital parameter to attain the attention of the targeted consumers. Notably, when assessing the location strategies of Jurlique, it can be observed that the polices of the organization principally focuses on the types as well as size of the store, merchandising applications, merchandise mix as well as customer service providing methods among others (Jurlique, 2013). Effective segmentation of the product also helps to identify the target market needs and therefore avail the organisation with an opportunity to obtain greater customer loyalty (Mendes & Themido, 2004). In the context, the strategies applied by Jurlique when selecting its retail store locations can be identified to be focused on the traffic flow and accessibility of the outlets which helps to increase the awareness of the consumers regarding the brand as well as the products. To be specific, Jurlique has been operating its stores in various locations in Australia including the Bondi Beach and many other crowded, metropolitan cities of New South Wales, Glenside and many other shopping hubs in South Australia as well as Melverne East and Melbourne in Victoria among others (Jurlique, 2013). Assessing the economic conditions and geographic potentialities of these stores it can be observed that these areas have deciphered significant growth in terms of Gross Domestic Product (GDP) (Ai Group Economics and Research Team, 2013). Not only customers, but such ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“Marketing Essay Example | Topics and Well Written Essays - 3000 words - 4”, n.d.)
Retrieved from https://studentshare.org/marketing/1479301-marketing
(Marketing Essay Example | Topics and Well Written Essays - 3000 Words - 4)
“Marketing Essay Example | Topics and Well Written Essays - 3000 Words - 4”, n.d. https://studentshare.org/marketing/1479301-marketing.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document
A marketing concept embraces the philosophy that good marketing strategy always has the needs and wants of the target market in mind. Marketing concepts are formed as creative approaches to the problem of how to get a product needed and desired by a group of consumers to be selected and purchased by this group.
2 Pages(500 words)Essay
The guerilla marketing campaign of the T-Mobile company was run for five consecutive months by sponsoring near to 25 events in the local festivals, state, and county fairs. T-Mobile has very well comprehended the importance of such marketing initiatives for the company’s success by activating 5,000 new accounts at such events and organizing more than 26,000 “Mobile Makeovers” (Chipps 1).
1 Pages(250 words)Essay
Hence marketing becomes one of the most crucial aspects of a business. Kotler et al (2007:7) has defined market as ‘a social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others’.
1 Pages(250 words)Essay
This is because the objectives of the issues involved can have resemblance. Whether large or small, most marketers if not all, always struggle to meet customer requirements and at the same time meeting their own commercial and marketing objectives. The marketing planning process needs the harmonization of open- based decisions at the peak of the commercial level with more closely distinct actions at the bottom.
4 Pages(1000 words)Essay
The Marketing Teacher (2000) cited Barwell to expound on the term by indicating that “the marketing concept is a philosophy, not a system of marketing or an organizational structure. It is founded on the belief that profitable sales and satisfactory returns on investment can only be achieved by identifying, anticipating and satisfying customer needs and desires” (Marketing Teacher, par.
2 Pages(500 words)Essay
Nevertheless, due to competition, every industry market being totally customer-oriented, the marketing of products differs from marketing of services. Again, marketing financial services
6 Pages(1500 words)Essay
Vodafone is one of those companies which have been effectively utilizing the major types of direct marketing channels. Vodafone’s promotional strategies include advertising
1 Pages(250 words)Essay
This will be followed by the example of M&S and will deal with various aspects of the company, like the macro and micro factors that impact the company and the target markets of the company
11 Pages(2750 words)Essay
It is in this reason that the proponent of this paper tries to gather information about the basic concept of marketing and the probable impacts of internet on the dominant logic of marketing. Considering that the traditional-based marketing has
11 Pages(2750 words)Essay
It is a broad term that encompasses human activities relating to the market. Thus, it could be said to be a social process through which
4 Pages(1000 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Let us find you another Essay on topic Marketing for FREE!
logo footer
Contact us:
Contact Us Now
FREE Mobile Apps:
  • StudentShare App Store
  • StudentShare Google play
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • Miscellaneous
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us