Nobody downloaded yet

An Australian Luxury Fashion Accessories Company - Essay Example

Comments (0) Cite this document
Summary
The essay explores the luxury Australian fashion. During the contemporary period, it can be noted that to a greater extent, the success of an organisation mainly depends on the strategy used such as the “marketing mix” which is described as a set of marketing tools…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER98.7% of users find it useful
An Australian Luxury Fashion Accessories Company
Read TextPreview

Extract of sample
"An Australian Luxury Fashion Accessories Company"

Download file to see previous pages The paper "An Australian Luxury Fashion Accessories Company" talks about Australian Fashion Accessories Company. The report starts by outlining the historical background of the company which will be followed by an analysis of the company’s micro and macro environments in a bit to establish the degree to which these have an impact on the operations of the organisation. The main body of the report will focus on a critical analysis of the marketing strategy used particularly the current marketing mix in order to evaluate the effectiveness of this strategy. The last part of the report will look at the recommendations section where suggestions are given in order to improve the marketing offering of the chosen product or brand. “OrotonGroup Limited is a retailer, wholesaler and brand manager operating in Australia and the principal activities of the Company include retailing and wholesaling of leather goods, fashion apparel and related accessories under the OROTON and POLO RALPH LAUREN labels, and licensing of the OROTON brand name.” Details about the historical background of the company can be viewed from its official website. This organisation is wholly owned subsidiary that includes OrotonGroup (Australia) Pty Limited, Polo Ralph Lauren Australia Pty Limited, OrotonGroup (New Zealand) Pty Limited, Macbray Pty Ltd, Marcs Wholesale Pty Ltd and Oroton Share Plan Company Pty Limited. The company operates approximately 60 retail stores and is listed on the Australian stock exchange. Critical analysis of Oroton’s Micro Environment According to Kotler & Armstrong (2004), the micro environment is comprised of actors close to the company such as suppliers, marketing intermediaries as well competitors while the macro environment consists of demographic, economic, technological as well as cultural factors. The first section of this analysis of the microenvironment is mainly going to look at the company’s competitive environment, its financials as well as the structure of the business. According to Ibisworld (2010), the major competitors in the luxury brands industry include Luis Vuitton Australia Pty Ltd and Proud Jewellers Pty Ltd. Competition in the market is always a threat to the other actors operating in the industry given that they will be competing for market share. Oroton does not operate in a vacuum since it can be seen that the luxury brands industry is a bit different from other conventional industries. The company’s financials show an upward trend since 2007 according to Au Stocks (2011). This can be attributed to the management strategy that was adopted after the company had witnessed a decline in the revenue generated owing to decline in business. This is a major strength for the company. The company embarked on a drive to cut costs through laying some of the workers while at the same time offering affordable luxury brands. Another important factor about Oroton’s micro environment is that its structure is a typical brick and mortar model. This model mainly relies on linking the organisation directly to the customers through personal interaction but it can be noted that the organisation has also adopted e-commerce in its marketing strategy. However, a critical analysis of the factors characterising the micro economic environment of this organisation shows that the company is better positioned to operate viably in the market given that these factors do not pose serious challenges to it. The other advantage of this ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“An Australian Luxury Fashion Accessories Company Essay”, n.d.)
Retrieved from https://studentshare.org/visual-arts-film-studies/1416410-an-australian-luxury-fashion-accessories-company
(An Australian Luxury Fashion Accessories Company Essay)
https://studentshare.org/visual-arts-film-studies/1416410-an-australian-luxury-fashion-accessories-company.
“An Australian Luxury Fashion Accessories Company Essay”, n.d. https://studentshare.org/visual-arts-film-studies/1416410-an-australian-luxury-fashion-accessories-company.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document
CHECK THESE SAMPLES - THEY ALSO FIT YOUR TOPIC
Australian Company Law
...2001 Section 473 (9)2 provides that subject to this Act, the acts of a liquidator are valid notwithstanding any defects that may afterwards be discovered in his or her appointment or qualification. 2. Do a search of Australian Company Number ACN 005 146 421 a. Is the company registered or deregistered? - The company is registered. b. What is the company’s name and when was it first registered? - The Garden Centre PTY. LTD. It was first registered on 12th of August, 1975. c. Through which regulatory agency did you conduct the search and provide the website address. - The search was conducted through Australian Securities & Investments...
15 Pages(3750 words)Essay
Australian Company Law
... Australian company law Question one: Answer Partnership business in Australia is governed by several laws including the Partnership Act 1895(WA) of Western Australia. Other guiding law provisions of a partnership business include Business Names Registration Act of 2011. Partnership business can be defined as an association between two or more persons with a shared objective of making a profit. Partnership business is not a separate legal entity and partners are personally liable for the debts and obligations of the business. Tom and Adam are in a partnership business even though no written agreement has been made. Partnership business can be established through written partnership deed, orally or by estoppels through the actions... and...
6 Pages(1500 words)Essay
Fashion and Luxury Goods
...change. Thus at the present world, people are struggling much in having luxury products within the automobiles sectors and the airplanes. (Emmert,1999) The fashion and luxury industry being one of the largest industries in the world has its products being marketed by the designers. This has fro along time been depended on quality of the designs together with the reputation and fame of the designers. Thus the marketing of these early design fashions were basically bought for their quality. Due to competitiveness of the various companies in the marketing, marketing through the media becomes necessarily whereby they are now applying internet, televisions...
9 Pages(2250 words)Essay
How sustainable is the luxury fashion industry
...Case Study Affiliation: The scope of business operations that Mall Landholdings Ltd engages in representing of the interests of its shareholders is quite large. In order to maximize its business benefits through the strip mall sale, Mall Landholdings Ltd deems it necessary to buy the second mall and the sell the two malls as a package. Due to the arising complexity related to raising enough money to buy the second mall, there is the involvement of two directors and a lawyer. The resultant transaction profits the two directors and the lawyer alongside Mall Landholdings Ltd, but Mall Landholdings’ shareholders want these profits paid over to the company. The shareholders’ claim to the profits earned by the two directors and...
10 Pages(2500 words)Book Report/Review
How sustainable is the luxury fashion industry
...to market and promote sustainable fashion collections (Wong et al, 2012; Fletcher, 2008 and Joergens, 2006). Interesting fact is that, general fashion customers do show positive attitude towards environment protection but surprisingly very few of them show the same attitude towards eco-fashion consumption (Niinimaki, 2010). According Birtwistle and Moore (2007), this attitude-behaviour gap de-motivates fashion companies and encourages green marketer but important fact is that very few researcher have tried to understand the reasons behind existing gap in eco-fashion consumption decision (ECD) of customers (Sener and Hazer, 2008)....
10 Pages(2500 words)Book Report/Review
The marketing department in luxury fashion industry (fashion subject)
...commodities is by advertisements. Promotions enable the consumers to rank the product before touching or feeling it. The sales strategy should have an arrangement on how they will roll out the product (Kotler & Armstrong 2012). The company may decide to pay a celebrity to endorse their luxury brand. The consumer will want to be associated with the name his or her favorite celebrity is endorsing. Placing the product is a requirement of a marketing position of a luxury fashion product. Putting a fashion luxury product makes it accessible to the consumption of most individuals. Fashion luxury products...
2 Pages(500 words)Coursework
Fashion/ luxury e-commerce
...Fashion/Luxury E-Commerce Objective The tremendous growth in technology has impacted on the e-commerce business in the fashion industry. The digital revolution has led to cheaper access to the Internet services by a large number of people. The fashions Websites have increased the value communication globally by exclusivity. Additionally, the technology platform has transformed the multichannel businesses to Omi-channel ones. The fashion websites have allowed its users to access the online shops where they can get to know the variety and different designs that are being offered and their corresponding prices, as well as, deliveries or shops where to get...
1 Pages(250 words)Essay
Luxury fashion industry E-Commerce
...Visual Merchandising Visual Merchandising Visual merchandising refers to a visual display in a store and includes such aspects as windows displays, décor style and fixtures among others that present the visual identity of the store. The increase in mobile and e-commerce use has prompted many industries especially in the fashion business to use online marketing for their brands. Many of their consumers are the young generation who use social media and mobile phone applications as their buying or selling platforms. Visual merchandising involve the use of several techniques in order to capture the attention of the online buyers who use these social media and mobile apps. The use of colour is usually considered to be an...
3 Pages(750 words)Essay
A Study of Luxury Fashion Brand
...The Impacts of Social Media on Purchase Intention and Brand Loyalty of Chinese Young Consumers: A Study of Luxury Fashion Brand Table of Contents Table of Contents 2 1.0 Introduction 3 1.1 Rationale of choosing this topic 3 1.2 Importance of this paper 3 1.3 Aim and Objectives 3 2.0 Literature Review 4 2.1 Social Media 4 2.2 Purchase Intention 4 2.3 Brand Loyalty 5 2.4 Social Media and Purchase Intention 5 2.5 Social Media and Brand Loyalty 6 3.0 Methodology 6 3.1 Primary data vs. secondary data 6 3.2 Research Method 7 3.3 Data collection 7 3.4 Sampling 7 3.5 Data analysis 7 4.0 Limitation 8 Reference list 9 1.0 Introduction 1.1 Rationale of choosing this topic In the current era, luxury fashion retail brands... are...
5 Pages(1250 words)Essay
Sustainability and Luxury Fashion
...is a core part of the cradle of civilization and two countries that played extra crucial roles in the whole process are the United Kingdom and Sweden. In the fashion world, these two nations have made impressive strides too. They both filled with strong fashion brands that have so far withstood the test of time. Most of these brands can as well be further categorized as luxury fashion brands. Their image is at present glorious but considering how volatile the industry is, the big job is not getting to the top, the good brand loosely hanging perception is the very hard task. This research proposal looks into the sustainability on brand perception in the...
13 Pages(3250 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Let us find you another Essay on topic An Australian Luxury Fashion Accessories Company for FREE!
Contact Us