Apple Company Recommendation Proposal Name of the of the Professor University Date Table of Contents Table of Contents 2 Executive Summary 3 Introduction 3 Purpose 4 Background 4 Discussion 5 Methodology and Analysis 5 Presentation of Data 6 Recommendation and Conclusion 9 References 10 Appendix 12 Executive Summary The study has been prepared for understanding the environment of the mobile phone market in Chile…
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The study will also reflect the position of trade and business between United States and Chile, followed by the background of the Chilean mobile phone market. The study will discuss the methodology adapted for finding a solution to the problem followed by the analysis of the data collected from the customers of Chile. The data presentation section will reflect the responses of these customers based on which the analysis have been done. Finally the study will be concluding with the recommendations provided to Apple Inc for its entry into the new market. Introduction Apple Inc., which was formerly known as Apple Computer Inc. is a multinational corporation whose headquarter is located in Cupertino, California. It is involved in the designing, development and selling of computer software, consumer electronics and personal computers. The most renowned hardware products of the company are Mac line computers, the iPad tablet (computers), the iPhone smart phone and the iPod music players. The software of the company includes the OS X & iOS operating systems, Safari web browser, iTunes media browser, the iWork creativity and other production suites. Apple was founded on 1st April 1976 and it was incorporated as the Apple Computer Inc. on 3rd January 1977. ...
The company is second largest in the world as a publicly traded corporation because of the market capitalization of US $ 414 (as on January 2013) (The Telegraph, 2013). The company has approximately 72800 full time (permanent employees) and 3300 full time (temporary employees) (APPLE INC., 2012). The annual revenue (as on 2012) was $156 billion. Purpose The main purpose of this project is to develop a recommendation proposal for the expansion of the business operations of Apple in Chile. One of the recent problems of Apple is related to its innovation. The company needs to implement strategies for overcoming this situation. It needs to find an innovative product apart from the general category of products offered by the competitors. The company’s inability in leveraging the value from the $137 billion of cash pile reveals that the innovation problems of the company are really big and significant. The expansion of the business in the Chilean mobile market will increase its demand in the new market. As the per capita income of the company is high, the customers will be willing to pay for the high end products with latest technological skills as they will earn better experience. This will help the company to earn higher revenue and solve the business problem related to the innovation. The target customers of Apple are: The middle or upper income customers who are always willing to pay a higher price for the purpose of better experience are the target customer segment of the company. The people who prefer having fun with the latest technology are set as the target customers for the company. Background The entire study deals with the entry of Apple Inc into the Chile mobile market. The United States –
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The suggested course of action was also benchmarked with prevailing recommendations.
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