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Marketing Essays

Result for Subject Marketing:
19702 essays
In-Store Environment of Retail Outlets for Building Un-Rivaled Store Image Marketing Essay
6 pages (2264 words) , Download 2 , Essay
Free
The in-store retail environment would remain the highlight of this study. In addition, this paper would also tend to shed light upon the importance of such an environment along with its impact on consumer behavior and brand image. The prominent concepts of consumer perception, buying behavior and loyalty would also be highlighted in this study.
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Marketing Program for Red Bull Marketing Essay
4 pages (1108 words) , Download 2 , Essay
Free
Starting from humble beginnings in the late 1970s and early 1980s, Red Bull has grown into a dynamic and globally recognized energy trek provider. With regards to what this particular brand means within today’s environment, it can be definitively, our be it somewhat subjectively stated, that Red Bull is the most identifiable and widely recognized of any energy drink provider within the current system.
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Implementation of Social Marketing in Birmingham Library Marketing Essay
13 pages (3734 words) , Download 3 , Essay
Free
Birmingham University introduced the program that saw all the materials in the library digitalized and available in soft copy through which the students can conveniently access from their comforts. This was aimed at avoiding the high traffic and loss of textbooks that are currently experienced by the university.
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How Business Success Depends on the Pricing Strategy and Brand Equity Marketing Research Paper
5 pages (1398 words) , Download 5 , Research Paper
Free
Pricing strategy is a crucial aspect in the general plan of a business because accurate pricing of products and services is the main factor in establishing a successful business. Pricing is a crucial strategic concern as it influences the positioning of products. Moreover, it influences other elements of the marketing mix like features of products, decisions channels, and brand promotion.
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Current Key Principles of Customer Relationship Management Marketing Essay
7 pages (2182 words) , Download 5 , Essay
Free
Without having a sound marketing strategy, it is impossible for a company to achieve success in the market. In this rapidly changing business environment, a business must embrace the agility to modify strategies and maintain a strong competitive position (Manning, 2010; Hesse-Biber, 2011; Kumar, 2011). Hence, a flexible business and marketing strategy is essential for every business house.
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International Marketing of Kellogg Company Marketing Essay
12 pages (3537 words) , Download 3 , Essay
Free
The brands include regular cornflakes, frosted flakes, Special K, Rice Krispies, Coco Pops, Pringles, Nutri Grain, and Pop-Tarts (Kellogg’s, 2013h). The vision of the company is to offer customers healthy and tasty snacks which cater to their needs and also suit their taste buds. One of the main objectives of the company is to promote healthy food for the betterment of the society and community.
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Etihad towers hotel Marketing Essay
3 pages (750 words) , Download 2 , Essay
It is highly accessible by its potential customers due to its proximity to the airport, city shopping malls, and central business district area. Some of the features attributed to this hotel include 396 rooms and suites that are spacious and elegantly designed; in fact, these rooms offer a lifestyle, which is integrated with advanced technology (Jumeirah, 2013).
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Flip the Funnel by Jaffe Marketing Research Paper
5 pages (1443 words) , Download 2 , Research Paper
Free
All companies, whether big or small, stand in a similar position when it comes to attracting customers to their brands. Customers make rational choices about spending their hard-earned money on the items they want to obtain. Whether they would spend their money on the products of a particular company or with their competitor depends on the brand evaluation by the customers.
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Is Raynair an unethical business Ethical and Philosophical approaches Marketing Essay
8 pages (2000 words) , Download 2 , Essay
Free
The company’s C.E.O since 1994 was Michael O’Leary, who has been incessantly criticized for his harsh and supposedly unethical management style. Just a year after the company was unveiled; it serviced two turbo prop aircrafts, which flied about 82,000 passengers.
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4Ps Marketing Strategy Marketing Essay
5 pages (1488 words) , Download 2 , Essay
Free
Marketing is an important business task that involves the establishment of the consumers’ needs, determination of the target markets, and identifying the products and services that are fit for these markets (Armstrong and Kotler 3). Additionally, it entails the promotion of products and services within markets.
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Technological Advancements and Communication Marketing Research Paper
20 pages (5255 words) , Download 3 , Research Paper
Free
The world in the 21st century is evolving at a very first pace. It is important to mention that the rapid pace of evolution is happening because of first change and tremendous development. The emergence of various kinds of technological advancements has played a major and catalytic role in the process of communication as well as the methods of doing business all over the world.
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Marketing, Advertising, and Public Relations Marketing Essay
9 pages (2455 words) , Download 5 , Essay
Free
Reflective practice was initially introduced by Donald Schön back in 1983. The reflective practice essentially seeks to help an individual reflect on certain given actions with the aim of helping them engage in a general process of continuous learning. This initial definition was further developed by a number of people.
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Acquisition and Modifications of Arugula Grocers Marketing Essay
7 pages (1750 words) , Download 2 , Essay
Free
The company provided according to the CEO, Kathleen Norton, the freshest, healthiest products, and the fact they extended the same to compassionate caring of their customers. Evergreen Natural Markets offered healthy vegan products that are gourmet, natural, and organic at competitive prices and this gave them an edge in this highly conservative market segment.
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Electronic Media and Source for Marketing Marketing Book Report/Review
15 pages (3750 words) , Download 2 , Book Report/Review
Free
SOSTAC format has been applied for the development of situation, objectives and strategies. From the specified strategies, tactics, applications and action plans have been recommended. A proper control analysis has been done to identify future issues and recommended future strategies to control them.
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Strategic Marketing Plan for Red Bull Marketing Essay
9 pages (2810 words) , Download 2 , Essay
Free
The marketing plan varies depending on the type of business and the objective on which it focuses. Before designing the marketing plan the marketing manager needs to accumulate enough information about the competitors and the customers so that they can target the right market segment with appropriate strategy (McKinlay, O'Connor and Ross, 2007; Nijssen and Frambach, 2001).
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Transformation of Samsung from Copycat to Product Leader Marketing Essay
10 pages (2771 words) , Download 2 , Essay
Free
In the world of consumer electronics, copycat brands are in abundance. A consumer usually buys products belonging to such brands when they do not want to have to pay higher prices required to buy products of reputed brands. Samsung electronics was a brand that was known for producing cheap products.
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4 Ps of Marketing Marketing Term Paper
9 pages (2250 words) , Download 5 , Term Paper
Free
Public Relations focus on the creation of a favorable business image. It is the practice of spreading information between the organization and its customers. It may involve the achievement of publicity by an organization from its audience by using various topics of public interest or other news items which do not need direct payment.
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Importance of E-Commerce and Internet Marketing Marketing Essay
6 pages (1875 words) , Download 2 , Essay
Free
E-commerce is the use of electrical systems to conduct business, it is the online purchasing and selling of goods and services. The use of E-commerce can be traced back to 1991 when the internet was commercialized and open for public use and through it, many companies started to advertise online as it was a good source of revenue and so internet marketing developed.
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An investigation into issues surrounding consumer online purchasing influenced by Facebook and Twitter Marketing Dissertation
60 pages (15000 words) , Download 2 , Dissertation
The dissertation has examined if Facebook has become the new marketplace for fashion products. Emergence of social media sites such as Facebook has gained widespread popularity and it has millions of members. This dissertation therefore examines if Facebook has emerged as the new market place for fashion products and further examines the methods and tools used by fashion firms to market and promote their products.
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World Business Council for Sustainable Development Marketing Case Study
8 pages (2140 words) , Download 2 , Case Study
Free
The assessment followed the WBSCD Measuring Impact Framework, which helps the users in the process of identification, measurement, assessment and management of the company’s development impact. Firstly, the geographical boundaries were set at the local level in Karimun Regency and at the international level in Indonesia.
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Analysis of the Marketing Strategy of Apple Inc Marketing Dissertation
52 pages (13000 words) , Download 5 , Dissertation
Its design and development of personal electronic devices that have radically transformed the way people worked, thought, and communicated, within a phenomenally rapid span of time. Much of the credit has been justly credited to the personal vision and perseverance of CEO Steve Jobs.
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Brand Positioning of Co-operative Bank Marketing Essay
11 pages (2970 words) , Download 3 , Essay
Free
Brand positioning ensures that the brand activity has one common aim which is guided by the benefits of the brand. It is the procedure by which the marketers create an identity or image about the product, brand, and organization in the mind of the target market. Successful brand positioning is dependent upon the identification and communication of the uniqueness and differentiation of the brand.
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Market Position of Aston Manor Brewery Marketing Essay
13 pages (3774 words) , Download 3 , Essay
Free
The previous research report was meant to analyze the market position of Aston Manor Brewery. In order to do so, we have collected data from several sources and both primary, as well as secondary data, have been collected from the market. The principal aim of that report was to understand the position of Aston Manor Brewery in the cider market of the United Kingdom (UK).
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Astro All Asia Networks ( DBA CONSULTANCY ) Marketing Assignment
3 pages (750 words) , Download 2 , Assignment
The company has a vision of maximizing the wealth of its shareholders by engaging into production, acquisition and commissioning of media, films, etc (Astro Malaysia Holdings Berhad, 2013). Starting with subscription based services for 22 channels in 1996; Astro All Asia Networks now runs 119 paid channels in television in Malaysia and Brunei that caters to 2.93 million customers at home.
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Customer Relationship Management for the Birmingham New Library Marketing Essay
14 pages (4247 words) , Download 2 , Essay
Free
The report provided detailed information about situation analysis and in this part; the author provided varied strategies such as the use of SWOT analysis. These strategies are vital for assessing both the internal and external environments, which are favorable or unfavorable to successful business activities.
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Market Segmentation of Porters Five Forces Marketing Assignment
11 pages (3363 words) , Download 2 , Assignment
Free
Market segmentation is the key marketing tool and the base of strategy formulation for many companies. The main objective behind segmenting the market is to analyze the market, find the opportunities and capitalize on the position. This objective can be achieved by selecting one or more target markets and designing marketing activities.
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New Product in the Market Marketing Research Paper
4 pages (1126 words) , Download 3 , Research Paper
Free
In coming up with a new product in a market, a business needs to put into consideration the different issues that make its customers accept the product when it presents them in a market. This implies that customers are able to make the best choice of the products from one company in preference to others that come from other organizations.
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Advertisers Do Have a Responsibility to Society Marketing Literature review
3 pages (750 words) , Download 2 , Literature review
Advertising plays an important role in society today. Without advertising, most companies that rely on advertising would lack ways of ensuring that their products reach customers. Companies use different methods to advertise their products. These methods have changed over the years, as well as the role and purpose of advertising.
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Brand Loyalty, Purchasing Behaviour, and Cross-Attribute Variance for Smartphones Marketing Dissertation
56 pages (9949 words) , Download 4 , Dissertation
The researcher found that individual attributes such as cashback offer, EMI schemes, wide screen size, touch sensitivity, HD quality movie watching facility, gaming options, availability of applications, metallic body, practical usable functions in smartphones can influence purchasing decision and brand loyalty among Chinese Smartphone users.
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Marketing Analysis of Halewood Marketing Essay
15 pages (4072 words) , Download 2 , Essay
Free
Halewood must be cognizant of the fact that it is very difficult to introduce a new product in the market and this is even worsened if there is an alternative product that has been in the market for a long time that will be posing a challenge. It thus needs several strategy measures to ensure that the expected niche is occupied in the market.
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The Launch of a New Line of Organic Products for Starbucks UK Marketing Essay
9 pages (2690 words) , Download 2 , Essay
Free
This marketing plan aims to discuss, analyze and evaluate the planned launch of a new line of organic products for Starbucks UK. For the purposes of effectively meeting the objectives of this marketing plan, the tools of PESTLE analysis and SWOT analysis have been employed in order to examine the internal and external environment in which Starbucks operates.
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Relationship Marketing a Consumer Experience Approach Marketing Essay
7 pages (1750 words) , Download 3 , Essay
Free
It is the so-called “last mile” between a company product or service to its eventual consumers or customers, to use today's more relevant word in the world of marketing. Reportedly, this function decidedly is also part science and part art; a fast-changing world is making this task more difficult. 
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The Team Management Experience at Kepplewray Marketing Essay
4 pages (1309 words) , Download 2 , Essay
Free
The Kepplewray project has proved to be an effective team management exercise that has developed various skills in its participants and has taught us several lessons. The team management experience at Kepplewray shall now be explored in depth. Teams have been traditionally defined as “dynamic, emergent, and adaptive” units that are rooted in systems involving multiple levels.
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Adopting Financial Product in Emerging Country: Thailand Marketing Literature review
14 pages (3500 words) , Download 2 , Literature review
Free
Adopting Financial Product in Emerging Country: Thailand Marketing of Financial Product Financial products or services refer to any product or service which can be traded in the financial markets. Treasury bills and government bonds are most common and widely used examples of financial products.
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Influences of Economics and Marketing on Relationships in the Global Good Supply Chain Marketing Essay
8 pages (2447 words) , Download 2 , Essay
Free
The rising population has increased the demand for food. In order to provide sufficient food to the people, the governments of different countries have undertaken appropriate economic policies to cater to the increasing demand for food. The rise in demand for food against the prevailing supply levels has led to the rise in the prices of food in the markets.
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Mission Statement and Market Overview of GlaxoSmithKline Plc Marketing Essay
10 pages (3135 words) , Download 2 , Essay
Free
The pharmaceutical industry has experienced huge profits for a long time and thus pharma companies have increased their market share rigorously by penetrating into new markets. One such pharma company is GlaxoSmithKline plc (GSK) which is a British multinational pharmaceutical company headquartered in London, UK.
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The Nature and Needs of the Customers Marketing Assignment
5 pages (1341 words) , Download 3 , Assignment
Free
What the customers think or feel about the products is a key aspect of the success of the business. The attitudes of the customers are shaped by the experience of the products and the opinions of the reference groups such as peers, family, and friends. The attitude of the customers also gets influenced by the promotional activities carried out by the company such as advertisements.
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Organizational Culture Marketing Research Paper
5 pages (1250 words) , Download 4 , Research Paper
Free
According to the paper an organization can achieve huge success by making a strong relationship with the employees and target customers. This strategy will help the organization to achieve both social and organizational goals. The unique organizational culture of Walmart has helped the organization to operate successfully in the global market place.
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Setting and Developing Marketing Capability Marketing Essay
8 pages (2405 words) , Download 2 , Essay
Free
A well-researched marketing approach can help businesses in launching new products and expanding into new market regions successfully through a deeper and improved understanding of the existing operating environment. A primary understanding of operating markets and consumer behavior needs to be well integrated with marketing objectives and strategic plans for effective results.
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Marketing Strategy for Business - Marketing and Enterprise Marketing Essay
24 pages (6624 words) , Download 3 , Essay
Midland News Association (MNA Media) is the largest independent regional news company in the UK. The company is owned and operated by the Graham family of Wolverhampton. Two of its daily titles, Express & Star and the Shropshire Star, are Britain’s biggest selling regional daily newspapers and sell more than 200,000 copies every day.
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Market Segmentation of Orbitz Marketing Essay
21 pages (4750 words) , Download 2 , Essay
The researcher of this essay aims to analyze various kinds of segmentation not only market segmentation. The conclusion from this study states that if Orbitz adopts the market penetration strategy effectively then it would be able to garner attention from potential customers and also yield sufficient amount of profits from its introductory travel services.
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The Integration of Traditional Business Approaches Marketing Assignment
5 pages (1416 words) , Download 2 , Assignment
Free
It is evidently clear from the discussion that the integration of traditional business approaches has been witnessed to encounter certain challenges that tend to reduce organizational competencies to efficiently compete in keeping with the fiercely growing competitive landscape of the marketplace (Jaffe, 2010).
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Socio-cultural Influences on Consumption Japan Marketing Speech or Presentation
3 pages (750 words) , Download 2 , Speech or Presentation
The minority group also consists of Ainu, burakumin, Okinawas and Nikkeijin, who are Japanese emigrants returning back to the country. It is further categorized into subcultures based on many considerations such as gender, interests, education and fashion they follow.
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Theory Related to Flipping the Funnel Marketing Assignment
5 pages (1317 words) , Download 2 , Assignment
Free
The fast change of the current century is being powered on the lines of highly connected telecommunications technology that has advanced in a tremendous way in the recent past. It needs to be mentioned that throughout the previous decade there was a tremendous surge in penetration of internet-based connectivity in various parts of the world.
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Samsung Brand Building Marketing Essay
3 pages (1062 words) , Download 5 , Essay
Free
The management of a company’s brand is one of the pivotal roles played by the marketing department. A brand defines the term, symbol, name, or design, as well as any other characteristic that identifies a company’s products as distinctive from other companies' products. Maintaining a strong brand image enables an organization to maintain its place within the market while also sustaining its profitability.
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Sales and Marketing Marketing Term Paper
6 pages (1500 words) , Download 2 , Term Paper
Free
As the study declares the sales professional’s expectations are based on defined Key Performance Indicators and they exist in a range of expectations. The reporter would wish to maintain a very high level of customer satisfactions with each of their customers, this ensures that the company does not lose them in the future.
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The Strategic Position of Volkswagen Marketing Essay
9 pages (2536 words) , Download 3 , Essay
Free
The paper examines the strategic position of Volkswagen, as one of the foremost automakers in the global arena. The external analysis is aided by the incorporation of PESTEL analysis, Porter’s five forces analysis, and the industry life cycle. The internal strategic capabilities of the business are understood by the implementation of VRIN analysis, value-chain analysis, and SWOT analysis.
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The Basic Strategy Followed by Reed Marketing Case Study
6 pages (1728 words) , Download 4 , Case Study
Free
However, the other strategic options open to the company are reinforcing brand image and emphasizing the convenience of shopping. Strong marketing helps to improve brand image, but promotions have to be made in a more convincing manner to increase the level of customers’ perceived value for the products.
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Merits and Demerits of Primary and Secondary Research Tools Marketing Essay
4 pages (1080 words) , Download 2 , Essay
Free
Appropriate selection of research methodologies is one of the fundamental questions that researchers have to face while performing a study. Followed by the selection of research approach is the selection of the type of data required to be used and its sources accordingly. Research areas that have not been explored yet nor have a current research present require the gathering of primary data.
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Reed Supermarkets: A New Wave of Competitors Marketing Essay
5 pages (1250 words) , Download 3 , Essay
Free
SWOT ANALYSIS FOR REED Strengths Reed Supermarkets has around 192 retail outlets with almost 21,000 employees operating in the United States. Reed also has two distribution centers for satisfying the demand of its wide-ranging customers effectively. Reed offers a wide range of products which include groceries, meats, paper goods, baked food products, sea foods, pharmaceutical products and health as well as beauty care products.
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