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Marketing Essays

Result for Subject Marketing:
19895 essays
The Using Perceptual Maps in Marketing Simulation Marketing Essay
4 pages (1000 words) , Download 2 , Essay
Free
The Using Perceptual Maps in Marketing Simulation The first motorcycles cost approximately $200, today motorcycles can cost upwards of $25,000. Thorr Motorcycles generates over $5 billion in revenues yearly with a total production of over 200,000 units. The company controls a 40% market share in the 651 + cc motorcycle marketplace.
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Control of Cold and Flu Marketing Research Paper
4 pages (1022 words) , Download 2 , Research Paper
Free
The company will also position itself as a source of education for individuals in the community who wishes to learn more about the ColdFlu syrup as a drug for the treatment of cold and flu. The goals towards the control of cold and flu will be measured quarterly throughout a financial year. There are milestones and goals to be met and a business plan which outlines the first three years in detail.
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Enterprise Rent-A-Car A Market-Driven Company Marketing Case Study
3 pages (750 words) , Download 2 , Case Study
Enterprise Rent-A-Car is a firm which started with the main aim of leasing cars to its potential customers. As it is the aim of any firm, the firm aspire to make benefits that enables it to remain relevant in the market. The case study given is more about situation analysis of the company, how it is striving to achieve its aim through its relationship to both the internal environment and external environment.
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Promotional Planning of Vietnamese Coffee Marketing Essay
9 pages (2653 words) , Download 2 , Essay
Free
The coffee industry of the UK is one of the fastest-growing industries in the world. The people of the UK are passionate about coffee, which is one of the major drivers of the industry.  The company, Trung Nguyen is planning to commence its business in the UK market with its range of Vietnamese coffee.
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Expanding a Company to Operate Internationally in Israel Marketing Research Paper
3 pages (1030 words) , Download 2 , Research Paper
Free
international trade, terms of sale help to set out the obligations and rights of the buyer and the seller in a transaction. These terms were mainly set and standardized by the international chamber of commerce (ICC) for worldwide use (Madura, 2011). Ex-works is a term that shows that the charges for a product only cover the expenses up to the seller’s premises or factory.
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Case Study: Starbucks-Going Global Fast Marketing Essay
3 pages (750 words) , Download 2 , Essay
There are various uncontrollable elements in the environment that may have been experienced by Starbucks when they entered the global arena. These uncontrollable factors include changes in cultural, political as well as economic spheres of foreign nations.
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Treasure Hunt: Inside the Mind of the New Consumer Marketing Book Report/Review
3 pages (750 words) , Download 2 , Book Report/Review
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What the author offers in this book is a window into consumer minds regarding what to buy and why to buy. Having written the book in 2006, the messages he sent and the examples that he gave of consumers and companies still feel much updated. Michael J. Silverstein sends a core message that people will have two options either to trade up or down their buying patterns.
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The Basic Strategy Followed by Reed Marketing Case Study
6 pages (1728 words) , Download 4 , Case Study
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However, the other strategic options open to the company are reinforcing brand image and emphasizing the convenience of shopping. Strong marketing helps to improve brand image, but promotions have to be made in a more convincing manner to increase the level of customers’ perceived value for the products.
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Brand Loyalty, Purchasing Behaviour, and Cross-Attribute Variance for Smartphones Marketing Dissertation
56 pages (9949 words) , Download 4 , Dissertation
The researcher found that individual attributes such as cashback offer, EMI schemes, wide screen size, touch sensitivity, HD quality movie watching facility, gaming options, availability of applications, metallic body, practical usable functions in smartphones can influence purchasing decision and brand loyalty among Chinese Smartphone users.
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Success Factors Impacting the Productivity of Foreign Mobile Phone Brands in the UK Marketing Dissertation
64 pages (10177 words) , Download 2 , Dissertation
The model proposed by Zeithaml explained that in order to enhance the consumer perceptions, it is important to decrease the perception of sacrifice, add intrinsic attributes, evoke perceptions, and use extrinsic cues to signal value for all possible strategies. The chapter concluded that price, value, and quality of products affect the perceived benefits and beliefs of consumers in a good manner.
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Customer Decision Making and Brand Personality Marketing Essay
11 pages (2500 words) , Download 2 , Essay
Free
The author states that branding is done for particular objectives chief among them helping in the delivery of the message to the potential clients with clarity and precision. A great brand also confirms the viability of a product and the company that presents the brand and also connects the target market with the product emotionally.
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Business Organization/ Management: Social Responsibilities on PARKnSHOP company in Hong Kong Marketing Essay
3 pages (750 words) , Download 2 , Essay
Free
It is said that the supermarket chain has very deep operations traction in Hong Kong and many parts of China and Macau, which translates to a large pool of employees and the employees of a large number of suppliers all depending on ParknShop and all potentially affected by any sale.
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NetFlix as a Well Established Brand Marketing Case Study
8 pages (2209 words) , Download 7 , Case Study
Free
The Threat of Substitute Products: Significantly Low. Video substitutes for movies and TV episodes are either too old in technology or too expensive to get famous. VHS market can now be considered depleting while the better substitute, the Blue Ray technology, gains widespread disapproval owing to its high cost of purchase of the Blue Ray Unit.
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Spitalfields Saturday Style Market Marketing Essay
3 pages (883 words) , Download 2 , Essay
Free
Spitalfields Saturday Style Market has been launched this summer catering to original clothing, homewares, ethnic varieties, and accessories. Though initially, it is only a single day in a week affair the market aims to extend to all seven days in a week. The paper aims to explore Spitalfields Market in terms of visitors, characteristics of visitors, competition with traditional shops and future scope.
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Impact of Social Media Marketing on Consumer Behavior Marketing Assignment
7 pages (1944 words) , Download 2 , Assignment
Free
The study was meant for analyzing the impact of social media on consumer purchase behavior. The study found that nowadays consumers use the internet as a major source of information thereby exhibiting strong faith in electronic sources of information. Social media in this subject is one of the biggest influential factors. 
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Marketing Evergreen Natural Grocers in Canada Marketing Essay
9 pages (2675 words) , Download 2 , Essay
Free
The markets began their operations in the year 1966 under the initiative of the entrepreneur, Donald Slater in Evergreen, Colorado. Donald died in 1998; his daughter Kathleen Norton assumed the responsibility of managing the business (Doyle, 2012). Evergreen has acquired several groceries since its inception, with the most recent acquisition of Arugula Grocers on April 4, 2012.
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What Makes Advertising Effective Marketing Literature review
8 pages (2000 words) , Download 3 , Literature review
Free
Factors like the theme of the advertisement, media type might influence the effectiveness of the advertisement. In conclusion, it can be said that in a globalized environment, companies need to experiment with layout, design or message of the advertisement in order to remain relevant in context to requirements of the target market. 
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Marketing Environment of Walt Disney Holidays Marketing Essay
11 pages (3215 words) , Download 4 , Essay
Free
Marketing management calls for the management of a firm’s marketing resources and activities by applying optimum marketing techniques; influenced by the firm’s size, corporate culture, and the industry that the firm is in. This is further made possible by the availability of detailed objectives, understanding of the internal structures of the business and the market in which the firm operates.
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Spirits Soar on Flavored Liquors Marketing Admission/Application Essay
5 pages (1250 words) , Download 2 , Admission/Application Essay
Free
Diageo PLC is a global company and one of the leading businesses in the premium drinks and alcoholic beverages industry sector. A few of its renowned brands include Smirnoff, Captain Morgan, Johnnie Walker, Crown Royal, and some other brands of whisky. This company has long been benefited from the business due to its huge brand name.
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Management of Organisational Behaviour Marketing Research Paper
10 pages (2876 words) , Download 2 , Research Paper
Free
The Secret Gardens Party is held in the U.K at the end of July every year. It is a famous music and arts festival held in the country. Right from 2004 to 2013, the festival has gained popularity among the individuals in the country. “Principle of Participation” is the underlying driving force of the success of the festival.
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Diversity in Organizations as a Google and Yahoo Marketing Term Paper
6 pages (1515 words) , Download 2 , Term Paper
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In order to deliver unique services and solutions to the customers, the companies have focused on encouraging new ideas and thoughts from the people who challenge the dominant business logic. By accepting the innovative ideas which provide relative advantages over its competitors, the companies like Google, Yahoo, etc.
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Analysis of the Mobile Industry Environment Marketing Essay
9 pages (2704 words) , Download 4 , Essay
Free
The mobile industry is one of the market environments that have garnered a wide range of research from scholars across the world. Ryan (2006, p. 45) expressed the competition that exists within the mobile industry and recommended that all mobile industries switch to modest business strategies to survive in the competitive market.
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An Analysis of the Impact of Internet on Consumer Buying Behaviour Marketing Dissertation
7 pages (1750 words) , Download 2 , Dissertation
Free
Predicting consumer buying behaviour becomes important as it allows the online companies to make important future decisions. Therefore, some questions really get important like what are the factors which influence the consumer buying behaviour over the internet?
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Merketing Segmentation of The Food Industry Marketing Essay
12 pages (3000 words) , Download 2 , Essay
Free
High growth in the fast food industry in the initial stages during the year 2005 to 2009 gave rise to many players of the market to serve the consumers with different types of foods based on the demography and taste of the people in different parts of the world.
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Snapshot of Uniqlo Marketing Essay
18 pages (5173 words) , Download 2 , Essay
Free
Since Uniqlo has already established a presence in Europe and has been successful, there is less of a need to go slow. That said, they need to circumvent the possible cultural and communication barriers, and this might be difficult to do without having a local subsidiary in place, one who knows their way around German laws and customs. 
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Three Es of Sustainable Marketing Marketing Essay
4 pages (1000 words) , Download 3 , Essay
Free
This article explores the subject of sustainable marketing under the following divisions: applications of sustainable marketing; a sustainable organization of Burgerville; improving social media as a sustainable marketing tool. Sustainable Marketing is very important for the company and should be focused with full attention, because social media doesn't is not enough to create value.
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Investment and Analysis Marketing Essay
4 pages (1000 words) , Download 2 , Essay
Free
An author of this paper "Investment and Analysis" aims to discuss the modern portfolio theory and efficient markets theory. Furthermore, the paper will describe the concept of smart beta and how it relates with the modern portfolio theory.     
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Hyundai Auto Company Marketing Essay
9 pages (2250 words) , Download 2 , Essay
Free
By taking into consideration all the aforementioned theories and concepts, the discussion in this paper will intend to demonstrate and analyze the managerial decisions taken by Hyundai Sonata (i.e. a particular brand by Hyundai Motor Company) being into competition with Toyota Camry in the international automobile industry.
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Marketing Management: Analysis, Planning, Implementation, and Control Marketing Essay
12 pages (3131 words) , Download 3 , Essay
Free
On one hand, this reliance on technology has made our lives easy as one can now keep track of many things at once without much physical effort. But on the other hand, complications have also increased as we try to understand and use each of the gadgets separately. It is from these complications that we have identified a new need of getting everything available to users on a single device.
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Economic Crisis and Volkswagen Marketing in Asia Marketing Literature review
22 pages (6442 words) , Download 2 , Literature review
All relevant literature dealing with the impact of the global financial crisis on the automotive industry in general and a special note on its impact on the automotive industry in Vietnam’s automotive sector has been included in this chapter. Moreover, the study takes a case study approach of studying the impact of the economic downturn on Vietnam.
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Product development Marketing Assignment
7 pages (1750 words) , Download 3 , Assignment
Free
Product development process is basically an introduction of a new product which every company has to go through at a certain point of time. Individual’s needs and wants change with time, therefore it is essential for the organization to tailor an existing product or develop a new product in accordance to those needs.
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Analysis of Procter & Gamble Marketing Research Paper
4 pages (1156 words) , Download 3 , Research Paper
Free
William Procter, a candle maker, and James Gamble, a soap maker, founded this giant and Fortune 500 Corporation in 1837 (corporate profile, web). Procter and Gamble (P&G) are based in Cincinnati, Ohio. The Corporation manufactures a wide variety of consumer goods, including household, beauty, wellness, and health products.
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The Key Characteristics of Providing Services Marketing Research Paper
6 pages (1514 words) , Download 2 , Research Paper
Free
This was achieved through advertisements as well as the word of mouth also. One of the key criteria used by APM to recruit new franchisees was to observe the behavior and attitude of the person willing to apply for the franchise. One of the tasks involved was to assess the willingness of the person to show closer association with dogs.
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The Construct Lifestyle in Market Segmentation - the Behavior of Tourist Consumers Marketing Essay
4 pages (1403 words) , Download 2 , Essay
Free
Marketing is done to benefit the consumer as much as the marketer (Appiah, 2003). This is because, without the marketer, the consumer will not have access to the products and services he needs. It is for this all-inclusive benefit of marketing that the act of marketing should be supported by every means possible to succeed.
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Globalizing a New Enterprise Marketing Essay
4 pages (1328 words) , Download 3 , Essay
Free
Series of causes have currently left the company in a situation where it is battling with employee retention and growth retardation. In the view of the Managing Director, going global would solve the problem. The need to go global could also be described as one of the problems of the company.
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Principles of Marketing for Business Marketing Essay
4 pages (1250 words) , Download 2 , Essay
Free
Marketers can use this theory in conducting market research about the consumer behavior of a target market audience. It is a well-known fact that a successful product is largely one that can satisfy the needs and wants of the customers. Hence marketers spend considerable time and resources trying to figure out the demands of the customers.
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Phone Price War Drags Sony Ericsson to Loss Marketing Essay
3 pages (750 words) , Download 2 , Essay
Free
The subsidiary of the Sony Company has recently witnessed losses due to a reduction in the shipment (Thomas). The reduction in the shipment of the product is articulated to increased competition, which is a witnessed 20% decline comparing the attribute to the previous year.
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Student as a Product Assignment Marketing Assignment
3 pages (750 words) , Download 2 , Assignment
The company is looking to employ a marketing research analyst with the capabilities of analyzing markets, competitor intelligence and formulating customer satisfaction surveys through the conduct of case studies and market research. While the job does not provide specific academic qualifications, it specifically details viable personal skills such as self organization, drive to succeed, fluency in Spanish, French or German and strong written and verbal English.
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Online Store vs Physical Store Marketing Assignment
4 pages (1176 words) , Download 3 , Assignment
Free
In a physical store, shoppers can easily find themselves strolling endlessly along the many aisles in search of an item even when aisle signs are there to direct them. In addition to this, online stores have a search box, such as that found on the Wal-Mart homepage, which allows one to specify accurately what one wants to buy. All products further fall into categories for different markets. 
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American Airlines Innovation Marketing Research Paper
7 pages (2056 words) , Download 3 , Research Paper
Free
Generally speaking, it is essential that American Airlines is among the top five biggest airlines in operating revenues and in customer miles transported.  It is a subordinate of the AMR Corporation and its main offices are in Fort Worth, Texas, bordering with its biggest core the Dallas Worth International Airport.
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Internal Analysis and SWOT Analysis of Toyota Company Marketing Essay
3 pages (907 words) , Download 3 , Essay
Free
Most of Toyota's companies produce automobiles, automobile parts, and commercial and industrial vehicles. Toyota has its headquarters in Toyota city. Toyota Motor Corporation is a subsidiary of Toyoda, and it was established in 1937. Toyota has been the largest automobile manufacturers in Japan (Algoe, 2012).
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Low Stability of Brand-Attribute Associations Article Critique Marketing Essay
4 pages (1206 words) , Download 2 , Essay
Free
Brand attributes are a bundle of features that highlight the physical and personality aspects of the brand. Brand attributes have definite roles in increasing brand loyalty. Brand loyalty is the extent of the faithfulness of consumers to a particular brand, expressed through their repeat purchases, irrespective of the marketing pressure.
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Healthcare Marketing Analysis Marketing Research Paper
4 pages (1000 words) , Download 4 , Research Paper
Free
The author states that the key strategy of promotion for this hospital is provision of top quality services, which leaves clients and patients satisfied. Failure of an organization to recognize the target market is an accurate anticipation of heavy losses and a possibility that such an organization will close down.
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Global Marketing, Consumer Behavior, and Market Segmentation Marketing Essay
4 pages (1090 words) , Download 3 , Essay
Free
Global marketing can be defined as the process of conceptualizing and then conveying a final product or service worldwide with the hopes of reaching the international marketing community (Business Dictionary). Due to the popularity and spread of the globalization movement global marketing has become more important than ever.
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Industry Sector Performance Marketing Essay
5 pages (1445 words) , Download 2 , Essay
Free
Such industries include auto and truck dealerships, home improvement industries, computer systems, home furnishings and fixings, and residential construction.  These industries seem to have the best performance mid-and long-term. At the same time, this is justified by steady performance in the credit services industry (Morningstar, 2012).
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Brand Identification Plays in Brand Loyalty and Brand Promotion Marketing Essay
8 pages (2377 words) , Download 5 , Essay
Free
This research will use a positivistic approach to assess the impact of a specific variable, CBI on outcomes like customer loyalty and customer satisfaction.  A positivistic approach aim is to enable the researcher to collect data in an objective manner (Aronowitz and Ausch, 2000) and to discard extraneous variables and to hence prevent the context from affecting the quality or the integrity of the collected data.
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Application of Ansoff Matrix to Zara Marketing Case Study
8 pages (2000 words) , Download 16 , Case Study
Free
Strategic planning is one of the most critical aspects of the management process as it allows the management to plan things and to identify what needs to be achieved (Armstrong, 1985). Managers use different models, matrixes, and tools while formulating strategies and plans (Cravens, and Piercy, 2008).
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Consumer Psychology and Buying Behaviour Marketing Essay
10 pages (2250 words) , Download 2 , Essay
Free
The author explains that the second part entails brand management especially when changing the attributes of a brand like the price, or quality in response to events in the marketplace. Several factors have been said to influence marketing. It is important to ensure that it introduces the approved product and/or service for the market.
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Apple Market Analysis Marketing Case Study
7 pages (1981 words) , Download 2 , Case Study
Free
Most of the consumers in developed markets like the USA, Canada, etc. highlight that the usage of Apple’s products provides them with a style quotient while customers of the developing markets attach the usage of this product as a symbol of status among their peers. The consumers of Apple all over the world are highly gadget-friendly.
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Apple iPad Marketing, Mission Statement of Coca-Cola Marketing Assignment
4 pages (1095 words) , Download 2 , Assignment
Free
I would classify Apple iPad as the star product of the company. A star product has a high market share as well as a high growth rate. As Apple’s iPad is a revolutionary product, it is generating a good number of sales and the sales of the product are expected to grow in recent years as customers are catching on to the touch screen phenomenon.
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