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Marketing Essays

Result for Subject Marketing:
19914 essays
International Marketing of Mcdonalds Marketing Essay
12 pages (3537 words) , Download 3 , Essay
Free
Generally speaking, internationalization and globalization have changed the business environment thereby compelling companies to evaluate their strategies. Companies that operate in international business environments are likely to achieve success if they are able to combine standardization with adaptation.
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Marketing Strategies for Al-Gizza Pizza Restaurant in Abu Dhabi Marketing Research Paper
20 pages (5426 words) , Download 2 , Research Paper
Free
Companies concentrate more on effective strategic activities with a view to meet consumers’ on demand-expectations. In order to be competitive and to survive in today’s fiercely competitive markets, businesses have not only to seek a response from customers but also discover hidden market opportunities and stimulate demand for their goods or services (Kotler and Keller, 2006, p. 10).
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Marketing Strategies of Harley-Davidson, Inc Marketing Essay
24 pages (6686 words) , Download 5 , Essay
The earliest Harley Davidson models were on the road and winning races as early as 1913, and by 1920 the brand had already been exported to countries outside the U.S. (HD History Timeline, 2010).  The HD bikes are described by enthusiasts as having a unique design and historical legacy that dates back to World War I.
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Retailing: United Colours of Benetton and H&M Hennes & Mauritz Marketing Essay
19 pages (5418 words) , Download 2 , Essay
Free
Generally, the retailing industry can be highlighted as one of the dynamic industries of the world. It is often regarded as an ever-growing business that caters to the changing needs of the consumers. The retailing industry is characterized by outlets that offer a wide range of products to customers.
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An Inventor Company Marketing Mix Marketing Essay
10 pages (2634 words) , Download 2 , Essay
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It is essential to state that the report details the 7Ps of marketing/mix that a company applies currently including, people, product, price, promotion, place, process, physical evidence and recommendations. This entails the analysis of the immediate external environment in which an investor operates.
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International Marketing Entry Strategy for Cow & Gate in China Marketing Essay
12 pages (3360 words) , Download 3 , Essay
Free
C&G Specializes in producing milk for the healthy development and growth of bottle-fed babies, infants, and toddlers (Cow & Gate, 2013). The company has over 35 products catering to different needs at different ages, all of which provide excellent nutrition to children. They work closely with the medical profession to develop the best foods for babies.
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How Is the Art of Selling in Real-World Retail by Euromonitor International Marketing Research Paper
1 pages (250 words) , Download 2 , Research Paper
Free
Marketing Research is “a systematic, objective collection and analysis of data about a particular target market, competition, and/or environment. It always incorporates some form of data collection whether it be secondary research (often referred to as desk research) or primary research which is collected directly from a respondent”.
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Marketing to children Marketing Essay
4 pages (1000 words) , Download 3 , Essay
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Another ethical issue on advertising to children is the involvement of psychologists in advertising campaigns of companies. With the help of psychologists, who understands how a child minds work, firms are able to formulate advertisements that influence children and to those who can influence their choices.
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SWOT Analysis for Medline Marketing Research Paper
4 pages (1079 words) , Download 6 , Research Paper
Free
Medline holds the largest market share in more than a dozen medical product categories and these products are mostly ranked amongst the top position. Innovation is also the strength of Medline. Medline makes the best use of the latest technology. With the changing medical science, it comes up with new innovative products that work even better.
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Market Share Analysis at Dart Group Plc and Jet2holiday Marketing Case Study
3 pages (750 words) , Download 22 , Case Study
Free
Jet2holiday is a part of Dart Group Plc, it operators in aviation and tour operator. Jet2holiday offers packaged tours at a less price because of the variety of elements involved in the overall package. Jet2holidays was launched in 2007 and since then it has been serving its customers with a reasonable package holiday all over the world.
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Pharmaceutical Marketing Scene in the US Marketing Literature review
10 pages (2500 words) , Download 2 , Literature review
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The practice of giving and receiving gifts is often considered unethical. However, a deeper look into the issue reaches the age-old ‘chicken or egg’ question. Doctors are not to be blamed for the extreme extravagance from the part of medical companies, and medical companies will not offer any gifts if doctors are not ready to receive.
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McDonald's Strategic Analysis Marketing Essay
3 pages (1056 words) , Download 8 , Essay
Free
One such index is the purchasing power parity index that was based on the difference in the purchasing power of various countries around the world. That is to tell the largeness and bigness of the McDonald’s corporation, though Purchasing Power Parity is not going to be used anywhere in this assignment.
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Introduction of LG Electronics in the LGE Products within the US Market Marketing Assignment
3 pages (750 words) , Download 3 , Assignment
With the listing given on existing products like Apple, the author wishes to explain the similarity in concept to be applied in the product. Testimonials will also prove vital to use in the campaign. The company wishes to apply new media skills to promote the gadget that uses updated trends in technology. 
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Competitive Equilibrium in Exchange Economy Marketing Essay
4 pages (1132 words) , Download 2 , Essay
Free
Moreover, it is assumed that consumers will usually maximize their consumption within the indifference curves with the fact that their individual utilities will not be interdependent. In an exchange economy, Pareto optimality will exist in an instance where one has to be made worse off if another is to be made better(Mackintosh & Andrew pg. 126)
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The Industry of Tobacco Marketing Term Paper
8 pages (2000 words) , Download 2 , Term Paper
Free
Globalization is an important factor in the continued success for tobacco companies because they are depending on the idea that underdeveloped nations will not have the sophistication to regulate. The good news is that world organizations have taken an interest in this marketing concept and have intercepted the tobacco industry.
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Differentiation and Brand Positioning Marketing Essay
3 pages (750 words) , Download 2 , Essay
This will mainly include collection, gathering and absorbing of the existing market conditions. It will also focus on the general trends and patterns in the market (Laurel, 2003). In addition, a research design will mainly serve the purpose of providing information concerning such issues as market behaviors, demographics and lifestyle.
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Huawei Ideos Mobile Phone's Analysis through Indifference Curve Theory Marketing Essay
11 pages (3002 words) , Download 2 , Essay
Free
The marketer assists to satisfy these desires and wants through products and services offering. The marketer uses different marketing strategies in order to win the hearts of consumers For a company to sustain, participate and thrive, it is essential that the marketer sees these needs and wants, and supplies products and services more successfully as compared to the other competitors.
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Standardization of International Market Marketing Essay
12 pages (3180 words) , Download 2 , Essay
Free
Policies, laws, culture, and other regulations, which determine the nature of the business environment, may cause the difference. The laws of operations from one company to another are usually different. Standards are usually derived from a certain cultural environment. They encompass some values that are necessarily designed to serve the interests of particular market situations.
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Advertising Strategies Marketing Essay
6 pages (1760 words) , Download 3 , Essay
Free
One of the best examples of harnessing and conceptualizing it in a visual print advertisement is Apple‘s innovative iPhone Campaigns. Conceptually the ads must be considered the benchmark for any successful product campaign as the Apple iPhone has defined the smartphone market in the United States for the better part of a decade. 
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Medical Business Case Analysis Marketing Term Paper
4 pages (1156 words) , Download 2 , Term Paper
Free
The America-based multinational drug company manufactures medicines and vaccines which are aimed at treating a wide range of diseases. Found in 1849 by two cousins, the company has focused on attaining growth through a wide range of acquisitions of other pharmaceutical companies located in various corners of the world.
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The Using Perceptual Maps in Marketing Simulation Marketing Essay
4 pages (1000 words) , Download 2 , Essay
Free
The Using Perceptual Maps in Marketing Simulation The first motorcycles cost approximately $200, today motorcycles can cost upwards of $25,000. Thorr Motorcycles generates over $5 billion in revenues yearly with a total production of over 200,000 units. The company controls a 40% market share in the 651 + cc motorcycle marketplace.
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Control of Cold and Flu Marketing Research Paper
4 pages (1022 words) , Download 2 , Research Paper
Free
The company will also position itself as a source of education for individuals in the community who wishes to learn more about the ColdFlu syrup as a drug for the treatment of cold and flu. The goals towards the control of cold and flu will be measured quarterly throughout a financial year. There are milestones and goals to be met and a business plan which outlines the first three years in detail.
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Enterprise Rent-A-Car A Market-Driven Company Marketing Case Study
3 pages (750 words) , Download 2 , Case Study
Enterprise Rent-A-Car is a firm which started with the main aim of leasing cars to its potential customers. As it is the aim of any firm, the firm aspire to make benefits that enables it to remain relevant in the market. The case study given is more about situation analysis of the company, how it is striving to achieve its aim through its relationship to both the internal environment and external environment.
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Promotional Planning of Vietnamese Coffee Marketing Essay
9 pages (2653 words) , Download 2 , Essay
Free
The coffee industry of the UK is one of the fastest-growing industries in the world. The people of the UK are passionate about coffee, which is one of the major drivers of the industry.  The company, Trung Nguyen is planning to commence its business in the UK market with its range of Vietnamese coffee.
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Expanding a Company to Operate Internationally in Israel Marketing Research Paper
3 pages (1030 words) , Download 2 , Research Paper
Free
international trade, terms of sale help to set out the obligations and rights of the buyer and the seller in a transaction. These terms were mainly set and standardized by the international chamber of commerce (ICC) for worldwide use (Madura, 2011). Ex-works is a term that shows that the charges for a product only cover the expenses up to the seller’s premises or factory.
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Case Study: Starbucks-Going Global Fast Marketing Essay
3 pages (750 words) , Download 2 , Essay
There are various uncontrollable elements in the environment that may have been experienced by Starbucks when they entered the global arena. These uncontrollable factors include changes in cultural, political as well as economic spheres of foreign nations.
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Treasure Hunt: Inside the Mind of the New Consumer Marketing Book Report/Review
3 pages (750 words) , Download 2 , Book Report/Review
Free
What the author offers in this book is a window into consumer minds regarding what to buy and why to buy. Having written the book in 2006, the messages he sent and the examples that he gave of consumers and companies still feel much updated. Michael J. Silverstein sends a core message that people will have two options either to trade up or down their buying patterns.
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The Basic Strategy Followed by Reed Marketing Case Study
6 pages (1728 words) , Download 4 , Case Study
Free
However, the other strategic options open to the company are reinforcing brand image and emphasizing the convenience of shopping. Strong marketing helps to improve brand image, but promotions have to be made in a more convincing manner to increase the level of customers’ perceived value for the products.
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Brand Loyalty, Purchasing Behaviour, and Cross-Attribute Variance for Smartphones Marketing Dissertation
56 pages (9949 words) , Download 4 , Dissertation
The researcher found that individual attributes such as cashback offer, EMI schemes, wide screen size, touch sensitivity, HD quality movie watching facility, gaming options, availability of applications, metallic body, practical usable functions in smartphones can influence purchasing decision and brand loyalty among Chinese Smartphone users.
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Success Factors Impacting the Productivity of Foreign Mobile Phone Brands in the UK Marketing Dissertation
64 pages (10177 words) , Download 2 , Dissertation
The model proposed by Zeithaml explained that in order to enhance the consumer perceptions, it is important to decrease the perception of sacrifice, add intrinsic attributes, evoke perceptions, and use extrinsic cues to signal value for all possible strategies. The chapter concluded that price, value, and quality of products affect the perceived benefits and beliefs of consumers in a good manner.
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Customer Decision Making and Brand Personality Marketing Essay
11 pages (2500 words) , Download 2 , Essay
Free
The author states that branding is done for particular objectives chief among them helping in the delivery of the message to the potential clients with clarity and precision. A great brand also confirms the viability of a product and the company that presents the brand and also connects the target market with the product emotionally.
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Business Organization/ Management: Social Responsibilities on PARKnSHOP company in Hong Kong Marketing Essay
3 pages (750 words) , Download 2 , Essay
Free
It is said that the supermarket chain has very deep operations traction in Hong Kong and many parts of China and Macau, which translates to a large pool of employees and the employees of a large number of suppliers all depending on ParknShop and all potentially affected by any sale.
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NetFlix as a Well Established Brand Marketing Case Study
8 pages (2209 words) , Download 7 , Case Study
Free
The Threat of Substitute Products: Significantly Low. Video substitutes for movies and TV episodes are either too old in technology or too expensive to get famous. VHS market can now be considered depleting while the better substitute, the Blue Ray technology, gains widespread disapproval owing to its high cost of purchase of the Blue Ray Unit.
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Spitalfields Saturday Style Market Marketing Essay
3 pages (883 words) , Download 2 , Essay
Free
Spitalfields Saturday Style Market has been launched this summer catering to original clothing, homewares, ethnic varieties, and accessories. Though initially, it is only a single day in a week affair the market aims to extend to all seven days in a week. The paper aims to explore Spitalfields Market in terms of visitors, characteristics of visitors, competition with traditional shops and future scope.
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Impact of Social Media Marketing on Consumer Behavior Marketing Assignment
7 pages (1944 words) , Download 2 , Assignment
Free
The study was meant for analyzing the impact of social media on consumer purchase behavior. The study found that nowadays consumers use the internet as a major source of information thereby exhibiting strong faith in electronic sources of information. Social media in this subject is one of the biggest influential factors. 
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Marketing Evergreen Natural Grocers in Canada Marketing Essay
9 pages (2675 words) , Download 2 , Essay
Free
The markets began their operations in the year 1966 under the initiative of the entrepreneur, Donald Slater in Evergreen, Colorado. Donald died in 1998; his daughter Kathleen Norton assumed the responsibility of managing the business (Doyle, 2012). Evergreen has acquired several groceries since its inception, with the most recent acquisition of Arugula Grocers on April 4, 2012.
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What Makes Advertising Effective Marketing Literature review
8 pages (2000 words) , Download 3 , Literature review
Free
Factors like the theme of the advertisement, media type might influence the effectiveness of the advertisement. In conclusion, it can be said that in a globalized environment, companies need to experiment with layout, design or message of the advertisement in order to remain relevant in context to requirements of the target market. 
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Marketing Environment of Walt Disney Holidays Marketing Essay
11 pages (3215 words) , Download 4 , Essay
Free
Marketing management calls for the management of a firm’s marketing resources and activities by applying optimum marketing techniques; influenced by the firm’s size, corporate culture, and the industry that the firm is in. This is further made possible by the availability of detailed objectives, understanding of the internal structures of the business and the market in which the firm operates.
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Spirits Soar on Flavored Liquors Marketing Admission/Application Essay
5 pages (1250 words) , Download 2 , Admission/Application Essay
Free
Diageo PLC is a global company and one of the leading businesses in the premium drinks and alcoholic beverages industry sector. A few of its renowned brands include Smirnoff, Captain Morgan, Johnnie Walker, Crown Royal, and some other brands of whisky. This company has long been benefited from the business due to its huge brand name.
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Management of Organisational Behaviour Marketing Research Paper
10 pages (2876 words) , Download 2 , Research Paper
Free
The Secret Gardens Party is held in the U.K at the end of July every year. It is a famous music and arts festival held in the country. Right from 2004 to 2013, the festival has gained popularity among the individuals in the country. “Principle of Participation” is the underlying driving force of the success of the festival.
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Diversity in Organizations as a Google and Yahoo Marketing Term Paper
6 pages (1515 words) , Download 2 , Term Paper
Free
In order to deliver unique services and solutions to the customers, the companies have focused on encouraging new ideas and thoughts from the people who challenge the dominant business logic. By accepting the innovative ideas which provide relative advantages over its competitors, the companies like Google, Yahoo, etc.
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Analysis of the Mobile Industry Environment Marketing Essay
9 pages (2704 words) , Download 4 , Essay
Free
The mobile industry is one of the market environments that have garnered a wide range of research from scholars across the world. Ryan (2006, p. 45) expressed the competition that exists within the mobile industry and recommended that all mobile industries switch to modest business strategies to survive in the competitive market.
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An Analysis of the Impact of Internet on Consumer Buying Behaviour Marketing Dissertation
7 pages (1750 words) , Download 2 , Dissertation
Free
Predicting consumer buying behaviour becomes important as it allows the online companies to make important future decisions. Therefore, some questions really get important like what are the factors which influence the consumer buying behaviour over the internet?
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Merketing Segmentation of The Food Industry Marketing Essay
12 pages (3000 words) , Download 2 , Essay
Free
High growth in the fast food industry in the initial stages during the year 2005 to 2009 gave rise to many players of the market to serve the consumers with different types of foods based on the demography and taste of the people in different parts of the world.
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Snapshot of Uniqlo Marketing Essay
18 pages (5173 words) , Download 2 , Essay
Free
Since Uniqlo has already established a presence in Europe and has been successful, there is less of a need to go slow. That said, they need to circumvent the possible cultural and communication barriers, and this might be difficult to do without having a local subsidiary in place, one who knows their way around German laws and customs. 
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Three Es of Sustainable Marketing Marketing Essay
4 pages (1000 words) , Download 3 , Essay
Free
This article explores the subject of sustainable marketing under the following divisions: applications of sustainable marketing; a sustainable organization of Burgerville; improving social media as a sustainable marketing tool. Sustainable Marketing is very important for the company and should be focused with full attention, because social media doesn't is not enough to create value.
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Investment and Analysis Marketing Essay
4 pages (1000 words) , Download 2 , Essay
Free
An author of this paper "Investment and Analysis" aims to discuss the modern portfolio theory and efficient markets theory. Furthermore, the paper will describe the concept of smart beta and how it relates with the modern portfolio theory.     
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Hyundai Auto Company Marketing Essay
9 pages (2250 words) , Download 2 , Essay
Free
By taking into consideration all the aforementioned theories and concepts, the discussion in this paper will intend to demonstrate and analyze the managerial decisions taken by Hyundai Sonata (i.e. a particular brand by Hyundai Motor Company) being into competition with Toyota Camry in the international automobile industry.
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Marketing Management: Analysis, Planning, Implementation, and Control Marketing Essay
12 pages (3131 words) , Download 3 , Essay
Free
On one hand, this reliance on technology has made our lives easy as one can now keep track of many things at once without much physical effort. But on the other hand, complications have also increased as we try to understand and use each of the gadgets separately. It is from these complications that we have identified a new need of getting everything available to users on a single device.
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Economic Crisis and Volkswagen Marketing in Asia Marketing Literature review
22 pages (6442 words) , Download 2 , Literature review
All relevant literature dealing with the impact of the global financial crisis on the automotive industry in general and a special note on its impact on the automotive industry in Vietnam’s automotive sector has been included in this chapter. Moreover, the study takes a case study approach of studying the impact of the economic downturn on Vietnam.
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