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Reflections Paper: Flip the Funnel BS - Assignment Example

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Reflections Paper: “Flip the Funnel” BS Introduction In the present highly competitive business environment, organizations seek to practice traditional business approaches in order to achieve their stipulated business objectives. However, the integration of traditional business approaches has been witnessed to encounter certain challenges that tend to reduce organizational competencies to efficiently compete in keeping with the fiercely growing competitive landscape of the marketplace (Jaffe, 2010)…
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Reflections Paper: Flip the Funnel BS

Download file to see previous pages... Recognizing Challenges Prevailing in the Traditional Marketing Theories and Thoughts With reference to the observation of different thoughts and concepts in the reading i.e. “Flip the Funnel”, it has been recognized that the integration of traditional business approach has a major significance towards achieving organizational goals. However, the book has also revealed certain negotiable opinions which significantly identify certain drawbacks that might hinder the organization to effectively deal with the increasing competition at the marketplace. In this regard, a few major challenges concealed within the traditional business theories have been demonstrated in the following conversation. The compliance of traditional business theories generally incorporates frequently practiced strategies which might hinder the organization to achieve competitive advantage over its competitors. The inclusion of conventional theories of developing marketing mix or STP model (Segmenting, Targeting and Positioning) have been observed to be practiced by organizations, for a long time, from different industrial arenas. It can be ascertained from the book “Flip the Funnel” that the integration of ordinary or widely used business strategies can limit an organization’s ability to obtain competitive advantages. Moreover, the idea of developing adequate advertisement plans can also cause the incurrence of extensive financial investments which might serve as a significant constraint for an organization to achieve its predetermined financial goals. Additionally, it can be admitted that the incorporation of different conventional marketing theories and practices can further create significant barriers to the organization in terms of independently executing different business activities. The marketing funnel of building appropriate awareness through setting effective practice of different marketing tools often promotes significant advantages to the marketers in reaping the existing benefits at the marketplace. Correspondingly, the practices related with advertisement or promotional strategies can significantly empower an organization to achieve its desired objectives more smoothly. Additionally, such practice also tends to increase the level of organizational competencies which is often accompanied with an increase in its potential to attain a larger customer base and to sustain its business profitably amid the fiercely competitive marketplace (Jaffe, 2010). Identifying Inherent Merits of the Viewpoints Presented in “Flip the Funnel” Simultaneously, it has become especially important for the modern marketers to prioritize the effective use of different awareness generating initiatives to reap the benefits from their marketing strategies. In the similar context, organizations should also need to understand the process of reconciling the gap between its communication practices and business operations. In this regard, the study of “Flip the Funnel” has revealed that the interest towards identifying appropriate needs and desires of the potential group of customers and offering authentic ...Download file to see next pagesRead More
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Reflections Paper: Flip the Funnel
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