Nobody downloaded yet

Case Study Based Report - Essay Example

Comments (0) Cite this document
Case Study Based Report Contents Contents 1 Introduction 4 Transformation of Samsung from copycat to product leader 5 New Product development focus 5 Adoption of the test marketing concept 5 Product positioning and commercialization 6 Concept of New product Development and key aspects of the new product development of Samsung 7 Concept of NPD 7 Key aspects of the new product development of Samsung 9 Team based product development focus 10 Systematic new product development 10 The concept of Product Life Cycle (PLC) and its importance within the context of Samsung with its high-tech products 12 Concept of PLC 12 Importance within the context of Samsung with its high-tech products 13 Introducti…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER99% of users find it useful
Case Study Based Report
Read TextPreview

Extract of sample "Case Study Based Report"

Download file to see previous pages Samsung electronics was a brand that was known for producing cheap products. It used to make black and white television and calculators from the year 1969 to 1990. But then things started to change. Samsung unveiled a new strategy called “new management” which was a top to bottom strategy for the whole company. In the year 2009, Samsung reached a revenue of $117 billion with profit of $8.3 billion. Inter-brand selected Samsung as the fastest growing brand for a time span of more than five years. Samsung electronics became one of the leading producers of semiconductors. Samsung became one of the largest consumer electronic conglomerates in the world. As a brand, Samsung also got listed in the list of Fortune Magazine’s hundred largest global corporations. ...
Hence, the main focus should be on as to what are the factors that led to such a massive transformation. Based on the case analysis it can be figured out that the Top to bottom strategy adopted by Lee Byung Chull had three important factors that were instrumental is providing strategic direction to the company. The three main factors happened to be the new product development process, adoption of product test marketing and positioning strategy of the products (Czinzota, Ronkainen, Moffett, Marinova & Marinov, 2009, pp. 423-429). New Product development focus Samsung hired some new fresh young designers to get a set of fresh ideas. These designers unleashed a surge of new products. The product development team focused on producing sleek, beautiful and bold products to target high end user in terms of product quality. The difference with the past was that the team was not looking to produce “me-too” products. The concentration of the company on new product development, existing product improvement and overall R&D was the key (Henry, 2008, p. 89). Adoption of the test marketing concept Product test marketing is an actually one of the steps of the new product development. In order to be a really “Wow” product each and every product produced by the company started going through market testing. Products that did not a get “Wow” feedback from the customers went back to the design lab. Samsung started conducting integrated tests of the products as well as the total marketing program including branding, advertising, distribution, packaging, segmentation, targeting, positioning at each and every marketing and budgeting levels. This helped the management to get valuable information regarding the “go or no go ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“Case Study Based Report Essay Example | Topics and Well Written Essays - 2500 words”, n.d.)
Retrieved from
(Case Study Based Report Essay Example | Topics and Well Written Essays - 2500 Words)
“Case Study Based Report Essay Example | Topics and Well Written Essays - 2500 Words”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Case Study Based Report

Case Study-Based Assignment vancomycin with cefotaxime, ceftazidime or piperacillin based regimens as far as treatment of severe hospital acquired pneumonia is concerned. Masterton, Galloway, French et al (2009) opined that the choice of initial empirical antibiotic therapy must be based on the knowledge of the susceptibility patterns and nature of the pathogens prevalent in the individual unit and on other variables like comorbidities, duration of stay in the hospital and recent antibiotic therapy. Thus in Bukowski, a two drug regimen must be initiated for antimicrobial management of pneumonia, based on the susceptibility patterns of the pathogens in the unit. Initially, vancomycin with imipenem-cilastin may be...
8 Pages(2000 words)Case Study


...of the SCADA/Stuxnet Worm in the critical infrastructure of the United States. This paper will also discuss some of the important methods to mitigate the vulnerabilities. This research will investigate the levels of responsibility between government agencies and the private sector for mitigating threats and vulnerabilities. Vulnerability of the SCADA This section outlines some of the major vulnerabilities regarding SCADA. Various research studies have shown that a range of vulnerabilities still exist inside SCADA systems. In this scenario, the majority of extensively publicized security based attacks on SCADA systems have taken place over the past few years as well as a large number of reports have been...
5 Pages(1250 words)Case Study

For this Assignment, you will need to produce a report based on Concept Design Services case study

.... Traditionally, a company like CDS would be strategically placed if it had a balance between itself and the environment. This report outlines the viewpoint of a newly appointed consultant to operations at Concept Design Services (CDS) in manufacturing the operations of the company in ensuring its growth and continuity. The report is based on the findings from analysis of the organization. 1.2 Understanding Objectives and Context 1.2.1 Strategic Planning, Marketing and Competitive Advantage CDS would analyze its macro and microenvironments and develop a strategy to make the fit based on its capabilities and objectives. However, this viewpoint on strategic planning would...
8 Pages(2000 words)Case Study


... Integrating Energy Efficiency and Renewable in Home Retrofits Energy prices have been on the rise due to economic challenges and recession. There is therefore the need to adopt the use of efficient energy sources in order to save on the resources that are wasted. Low income households should adopt the use of home energy retrofits. Home energy retrofits are aimed at addressing the problems of climate change and energy supply. In addition, individuals should have efficient energy sources that can sustain them for more than a year (Tassos, 5). The health status of individuals, especially their respiratory health, is enhanced by the use of properly designed and executed home energy retrofits. New homes built on traditional practices... Integratin...
2 Pages(500 words)Case Study

Competence based assessment

...Competence Based Assessment: Danny Finch This specific assessment concerns patient Danny Finch. Finch had an ear problem before reporting to the clinic. Upon investigating Finch’s ear the doctor was not able to locate any physical auditory dysfunctions. As Finch continued speaking the doctor eventually decided to send him to the mental health clinic. At the mental health clinic it was discovered that the sounds Finch heard were not simply noises, but full-scale voices. The voices were screaming at him to not tell about his drinking, as well as encouraging him to kill himself. While he was committed to the mental health ward, he refrained from taking his medication. Although Finch initially denied having a...
4 Pages(1000 words)Case Study


...XXXXXXXXX YYYYY, Address, Street, The Widget department (Global Corporation), Address, Street, Dear Sir, RE: THE REPORT The document presents avariance analysis of the Collin’s production process. The case states that each widget requires a standard direct labor input of 5.75 hours per unit. The application rate of the combined variable and fixed overhead is applied to production using a standard predetermined amount per direct labor hour. The management requires an analysis of the total overhead cost for the month of January as done below. The standard combined variable and fixed overhead application rate Using the data for December (the actual variable and fixed cost = $ 658,711 and the standard direct labor hours...
2 Pages(500 words)Case Study


...Case Study on House Depot Networking is a science that has brought tremendous change to the world. Since its invention millions of people have been able to communicate and share information efficiently (Phillips and Swiler 71). The effective sharing of information by different enterprises enables faster business transactions. House depot needs a well-defined networking strategy in order to be on the same page as their competitors. Research in how their can increase their customer base without their customers coming to their stores is paramount. In order to know how extensive or intensive the market platform is House Depot needs to locate its customers in ethically allowed protocols. Business intelligence is a tool that...
3 Pages(750 words)Case Study

Market-Based Management

...Market-based management Market-Based Management was devised by Charles Koch and is the power behind Koch companies. It has been in existence for the past 50 years and is a holistic technique to management that puts together theory as well as practice, in addition to preparing firms to successfully tackle challenges of change and growth.MBM facilitates companies to thrive in the long term by application of principles that permit free societies to succeed. Under Koch’s leadership as well as through the holistic and rigorous implementation of MBM, Koch has become one of the most flourishing companies around the world (Koch, 2007).The main essence of MBM is the creation of sustainable, real value for...
4 Pages(1000 words)Case Study

U.S. based Healthcare Organization

...strategies that involve its staff and management in heading in the right direction. U.S. based Healthcare Organization The United Healthcare Group is one of the leading health insurers that offer a diverse number of plans and services to individuals and group customers. This enables them to reach a wide variety of customers and their different types of needs. They are able to access services and doctors that offer high quality services that benefit their wants and needs. The United Healthcare Incorporation is ready and willing to address the healthcare needs of the citizens of the United States and has objectives aimed at efficiently benefiting them in the long term. It provides health benefits segments and plans and...
4 Pages(1000 words)Case Study

Write up a report based on Case StudyStrategy Formulation at Zanzibar

...Strategy Formulation at Zanzibar Contents Contents 2 Introduction 3 Discussion 3 SWOT 5 Promotional strategies for Zanzibar 8 Conclusion 11 References 13 Introduction Zanzibar is a semi autonomous region that forms part of Tanzania. It is an island region that is located on the east coast of Africa. Zanzibar consists of several small islands. The two large islands are named as Unguja in Swahili or more popularly as Zanzibar and Pemba. The region attracts tourists from all across the globe who refers the country as a magical place and a serene environment far from the business of their daily lives. Zanzibar with it all encompassing natural beauty acts as the perfect tourist destination that allows people to escape from the business...
9 Pages(2250 words)Case Study
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic Case Study Based Report for FREE!

Contact Us