Nobody downloaded yet

The evalution of copycats impact in market - Essay Example

Comments (0) Cite this document
Mainly, this encompasses utilizing “similarity” strategy with an intention of swaying clients’ decisions while shopping. Hence,…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER97.3% of users find it useful
The evalution of copycats impact in market
Read TextPreview

Extract of sample
"The evalution of copycats impact in market"

Download file to see previous pages ?? premise encompassed high-similarity copycats would loose while the subtle copycats gain in the presence of a leader brand (Van Horen & Pieters, 2012). Since, the clients will be capable of making critical comparisons backed by former theories, which they have regarding the leader brand. Therefore, the article’s authors hypothesized that “shopping situation” usually avails consumers with an ample time meant to explicitly compare copycat brands with the leader, whereby the blatant lose and the subtle copycats gain (Van Horen & Pieters, 2012). To prove this hypothesis, the authors utilized both comparative and noncomparative evaluations to ascertain which copycats’ category would gain or lose under each test (Van Horen & Pieters, 2012).
Results indicated that, moderate-similarity copycats gained under comparative evaluation contrary to high-similarity copycats because leader brands acted as their standard measures (Van Horen & Pieters, 2012). Conversely, high-similarity copycats gained under noncomparative evaluation whereas the moderate or subtle lost due to the assimilation aspect (Van Horen & Pieters, 2012). In the latter test, there was no leader brand meant for comparison, hence the clients ended up suggesting the high-similarity copycats being close to the standard brand (Van Horen & Pieters, 2012).
In conclusion, despite a recent court ruling declaring reputation riding is unacceptable, subtle copycats will still benefit without the leader brands’ corporations prosecuting them (Van Horen & Pieters, ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“The evalution of copycats impact in market Essay - 1”, n.d.)
Retrieved from https://studentshare.org/english/1613498-the-evalution-of-copycats-impact-in-market
(The Evalution of Copycats Impact in Market Essay - 1)
“The Evalution of Copycats Impact in Market Essay - 1”, n.d. https://studentshare.org/english/1613498-the-evalution-of-copycats-impact-in-market.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document
Impact of Personal Finance on UK Housing Market
According to the paper the United Kingdom housing market is highly fragmented and involves heavy investment in form of individual household and properties for rental purposes. The housing market is very crucial for the UK economy and consists of high, medium and low income residential, shopping and industrial complex.
8 Pages(2000 words)Essay
Impacts on the labour market of globalization were measured in different aspects that composed the labour market such as globalization in trade and markets; employment and wage; financial and wage liberalization; and foreign and domestic investments. Considering all these factors and the position of the UK government which strives to make globalization work for the people of the United Kingdom, the overall picture of the labour market depicts a highly favourable situation for Great Britain’s global economy.
25 Pages(6250 words)Essay
The Internet and its impact on Market Structure - Managerial Economics
Appropriation of any value created has, therefore, become more challenging. Furthermore, as the Internet impacts industries in several ways simultaneously which, makes it difficult to
2 Pages(500 words)Essay
pply and demand as well as the connection to mortgage rates which are created by banks and other lending associations that deal with the housing market. There are several factors that affect the rise and fall of mortgage rates around the country but primarily it depends on the
5 Pages(1250 words)Essay
Impact of Market Imperfections on International Capital Markets
In addition there is no or insignificant transaction costs and the costs and benefits are the directly reflected in the prices (Capital). The sole objective of the market participants is to maximize the economic profits. When these conditions do not hold then there occur the imperfections in the market and the resultant gaps in the capital supply.
11 Pages(2750 words)Essay
Evalution essay
It is an inborn ability of an artist to present nature in the form of meaningful and attractive paintings. A good painting attracts many people and proves to be a source of inspiration not only for the viewers but also for the artist.
4 Pages(1000 words)Essay
Our evaluation is not only important as sign of success for quality training, but our stakeholders as well. Mach Speed Couriers training outcome assessment included both
3 Pages(750 words)Essay
From Copycats to Innovators
Emerging multinationals from emerging economies have certain core resources and capabilities that enable them to access the high market share of the local economy. The emerging multinationals focus on learning on how to compete with the high-end products and acquiring business segments of established global players in order to facilitate learning.
4 Pages(1000 words)Case Study
The impact of corporate financial performance on market value
This investment strategy consists of choosing stocks on the basis of environmental, social, and ethical screens (Barnett & Salomon, 2006). There are changes in society, the thinking and behavior of people is changing,
4 Pages(1000 words)Essay
The Impact of Market Orientation, Corporate Social Responsibility
Market orientation is an organization wide set of the activities to researching and responding to the customer needs. The three main ingredients the market orientation includes; customer orientation, cross-functional coordination and competitor focus. Market orientation
4 Pages(1000 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Let us find you another Essay on topic The evalution of copycats impact in market for FREE!
logo footer
Contact us:
Contact Us Now
FREE Mobile Apps:
  • StudentShare App Store
  • StudentShare Google play
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • Miscellaneous
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us