Nobody downloaded yet

Inquiry into Samsung - Essay Example

Comments (0) Cite this document
Summary
The essay "Inquiry into Samsung" focuses on Samsung Company, which is a Korean multinational company and a technological giant that has risen to prominence in multiple fields over many years. Samsung is perceived to be a powerhouse with many products around the world…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER95.9% of users find it useful
Inquiry into Samsung
Read TextPreview

Extract of sample "Inquiry into Samsung"

Download file to see previous pages Samsung group has grown through acquisitions and mergers like the move to buy DongHwa department store in 1963 and two years later the acquisition of Saena paper industry followed. Samsung electronics were established by Samsung group in the year 1969. However, it was in the 1970s when Samsung made a decision to enter into industries petrochemical, heavy and chemical industries. This was followed by the establishment of a new Samsung shipping company. The Samsung heavy industry was established in 1973. The Samsung group procured Daesung heavy industry to develop the Samsung shipbuilding company. Samsung precision, which was later renamed to Techwin, was established in the same year. Samsung was rising at an extremely high speed and expanding its influence to expanding its industrial influence and empire. This positioned the company to the present day growth culture. Samsung group is known to be one of the companies that are leading in innovation. The company has been introducing the latest Smartphone and has increased its market share by introducing superior products like Smartphone and tablets. The growth of this multinational has been gradual but steadfast. Samsung was founded in the year 1938 by Byung-Chull. The company used to export fruits, vegetables and dried fish produced in Korea. The exports were destined for Beijing and Manchuria in China. The company then started small-scale manufacturing by establishing confectionary machines and flour mills. The company was incorporated in the year 1951. Samsung Corporation started to substitute imported goods with locally manufactured products through the establishment of the industry called Ceil Sugar in the year 1953. This was later followed closely by the establishment of Cheil industries. Samsung group then went ahead to acquire Feb Ankuk Marine and fire insurance in the year 1958. The company was later renamed as Samsung fire and marine insurance. This was followed closely by the acquisition of Jul Dong Bang Life insurance in the year 1963. The company was later renamed to Samsung life insurance in the year 1989 (Michell 2011). However, in 1983, Samsung group has begun to develop the interest in the field of semiconductors. Up to 1983, the company was known to develop semiconductors for the local market. The development of the 64k DRAM (dynamic random access memory) by Samsung Company marked a fresh beginning with regard to international influence (Michell 2011). This marked the beginning of production of many semiconductor chips for the international market from Samsung Company (Chang 2011). In 1985, Samsung data systems were established. The company was rebranded to Samsung SDS in 1986. The aim was to pave the way for Samsung economic research institute. In the following year, Samsung advanced institute of technology was developed as the company’s main research center. Samsung group acquired KOCA. This was a credit company which was renamed to Samsung credit card in the year 1995 (Books 2011). Through this, Samsung Company was increasing asserting itself in the world of technology and financial security systems. Samsung began acquiring many international companies with an aim of asserting itself in the international market and increasing its market share. Samsung group faces incredible competition from other South Korean industries. ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Inquiry into Samsung Essay Example | Topics and Well Written Essays - 1500 words”, n.d.)
Inquiry into Samsung Essay Example | Topics and Well Written Essays - 1500 words. Retrieved from https://studentshare.org/management/1462407-inquiry-into-samsung
(Inquiry into Samsung Essay Example | Topics and Well Written Essays - 1500 Words)
Inquiry into Samsung Essay Example | Topics and Well Written Essays - 1500 Words. https://studentshare.org/management/1462407-inquiry-into-samsung.
“Inquiry into Samsung Essay Example | Topics and Well Written Essays - 1500 Words”, n.d. https://studentshare.org/management/1462407-inquiry-into-samsung.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Inquiry into Samsung

Samsung

...?Introduction to the company From a small export business in Tague, Korea, Samsung has grown to become one of the largest multi-billionaire corporations in the world. Samsung electronics was established in 1969 in Suwon (South Korea). The products offered by the company are electronic and electrical appliances which include television, refrigerator, air conditioners, washing machines, calculators, semi conductors and digital media. Today Samsung products are recognized in terms of quality and unique technology all around the world. In 2007, the company exceeded the $100 billion mark in terms of annual sales for the first time in the history. This is the reason why Samsung...
7 Pages(1750 words)Essay

Samsung

...?Samsung Executive Summary This report includes: Brief history of Samsung including firm’s internationalization process. This section also describes Samsung’s presence in UK and other foreign markets. Evaluation of the company’s existing external environmental conditions? including the macro and industry environments? by stressing on the firm’s current strategic challenges. It includes a SWOT analysis and PESTEL analysis. Samsung’s resource audit including the company's assets, resources and core competencies. Identification and evaluation of sustainability of the corporate and global strategies Analysis of strategic implementation, organizational structure and the use of...
14 Pages(3500 words)Essay

Samsung

...? Samsung The vision 2020 for Samsung as specified in its new dictum is to motivate the world and to build the future. Samsung’s newvision mirrors its mission to motivate its societies by enhancing its three major strengths: Innovative products, new technology and creative solutions as well as stimulating fresh value Samsung’s essential networks, which include partners, industry and the employees. Via these exertions, Samsung anticipates to have positive impact to the world and enhance a fuller involvement for all this is according to an article from Samsung’s website. Samsung has planned a particular strategy of reaching...
4 Pages(1000 words)Essay

Samsung

...? Samsung Thesis ment The change in the marketing strategy of Samsung will lead to a development. Body How is the new marketing strategy effect on the Samsung Company? Samsung as a company has devised the strategic marketing strategy as the new marketing strategy. The aim of using the strategic marketing strategy as the latest strategy is to improve the sale of the brands of the company from a lower percentage of 55%-90%. Alongside this, the company through strategic marketing would wish to create a new market driven strategy and create valuable designs for their customers. Samsung currently capitalizes on cheap technology to displace apple from the...
4 Pages(1000 words)Research Paper

Samsung

...? Samsung- The Making of a Global Brand SAMSUNG- THE MAKING OF A GLOBAL BRAND Q By 2002, Samsung was rated as one of the top 3 players in the global mobile handset market. Analysts attributed Samsung's success to its marketing initiatives. Discuss the role of marketing in Samsung's success. Samsung had a vision to become a global leader in the era of emerging digital convergence that is defined by the combination into one product of different products, as well as the linking of many technologies using a single network. The company underwent a huge transition to a high-end technological manufacturer whose focus was on the B2C market from...
4 Pages(1000 words)Case Study

Samsung

...? Samsung: Research Proposal Contents Contents 2 Introduction 3 Research Design and Methods 9 Focus Group 10 Uses of the Survey and the Interview 12 Timbale Gantt chart 12 Budget 14 Reporting and Presentation Requirements 14 Biography of the Team 15 Work Cited 16 Appendix 19 Name of the Student Name of the Professor Course Number Date: Samsung: Research Proposal Introduction The researcher intends to make a research proposal on the company, Samsung. The company is a multinational one that is based in South Korea. Being establish long back in 1938, the company provides various types of technological gadgets, semiconductors, petrochemicals, skyscrapers and finance (“Intel and Safaricom...
10 Pages(2500 words)Essay

Samsung

...SAMSUNG - A CASE STUDY. Samsung, which started of selling sugar and textiles 55 years ago and was more of a bit player in the chip markets in the 1980's, is now a global giant with total net sales of $134 billion (2004) and presence in 58 countries with 337 overseas operations with an employee base of 212,000 people worldwide. It has set trends in the memory segments of the market and is a reputed brand for its quality and value for money. The initial struggle the company endured for a share of the emerging markets can be considered to have eventually paid off when we look at the markets and the level of competition in the 80's. The company which always prided in its expertise to customize the product according to the needs... of the...
4 Pages(1000 words)Essay

Appreciative Inquiry

...Isn’t It Time Someone Appreciated You? Isn’t time that someone sat you down, gave you a pat on the back, and told you what a good person you were? Isn’t it time that you sat down, and thought about what you were good at, instead of what you were bad at? Isn’t it time to think about the positives in yourself, instead of the negatives? That’s what the Appreciative Inquiry is all about. It’s all about having someone appreciate you and you appreciate yourself. The Appreciative Inquiry is about searching for the best in others. It’s about searching for the best in yourself. It’s about looking for the best in the businesses, the people, and the world around you. It’s about finding out what makes something...
1 Pages(250 words)Essay

INQUIRY

...September 11, Inquiry From the inquiry project, I was able to select a career to profile according to my personal and professional goals. I have selected the role of a health educator as a future profession. The inquiry project enhanced my awareness and knowledge of all the crucial elements that a health educator should possess; including basic responsibilities, training, educational background, tools used, personal skills and qualifications, working hours, and potentials for professional growth. The research that was undertaken provided the essential information to gain a more in-depth understanding of the role and responsibilities of a health educator. Concurrently, the results of...
1 Pages(250 words)Admission/Application Essay

Inquiry letter

...Address One Address Two ATTENTION: PARMA PDO HAM SECTOR As a in a technical writing at Indiana I am writing to request information on my term report topic: Ham production at the Parma PDO Ham Sector. Could you send me printed materials on the following questions? 1. What are the general characteristics of the Parma PDO Ham Sector in Italy? What is the company’s core product and how is it sourced? What are the regulations and provisions under its production? 2. What facilitates the large production of ham by the overall sector? Does the sector seek assistance from elsewhere so as to increase the quantity produced annually? What is the main source of capital for the firms? 3. What core difficulties does the Parma Sector experience... One...
2 Pages(500 words)Assignment
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic Inquiry into Samsung for FREE!

Contact Us