Samsung - Essay Example

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Samsung: Research Proposal Contents Contents 2 Introduction 3 Research Design and Methods 9 Focus Group 10 Uses of the Survey and the Interview 12 Timbale Gantt chart 12 Budget 14 Reporting and Presentation Requirements 14 Biography of the Team 15 Work Cited 16 Appendix 19 Name of the of the Professor Course Number Date: Samsung: Research Proposal Introduction The researcher intends to make a research proposal on the company, Samsung…
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Download file to see previous pages It has been analyzed that the company has a high driving force to expand its business in the future. Thus, the researcher has decided to formulate a research proposal revolving around the scope of business expansion for Samsung through its Smart Phone Products in the global market (Dibb 166). Rational of the Research The states of business affairs for the modern multinational corporations have become highly complex after globalization of the world economy. In this epoch, the corporate firms must try to incorporate modern strategies in their business to effectively exploit the growing market demand for luxuries and comforts. This would help the firms to widen their economic surplus. With the rise in the living standard of the individuals in the global economy and a significant increase in the usage of internet media, the demand for smartphones in the contemporary business world has significantly increased. It is highly rational on behalf of the researcher to choose this situation as the primary issue of the research proposal (Snowdon and Vane 155). This is because when the demand for smartphones in the global market is significantly increasing and therefore, a growth oriented company like, Samsung, should frame efficient business strategies to increase its smartphones sales in the market (Abideen and Saleem 60). Figure 1: Rise in the demand for Smartphones in the global Market (Source: “AFP”) The above graph shows that in the world market, the demand for smartphones have increased. Considering the smartphone products of Samsung, the essay will focus on the secondary research method to analyze the precise nature of Samsung smartphones in the industry. For conducting this analysis, the researcher would elaborate on the SWOT and Boston Consulting Group (BCG) analysis of the company, in view of the concerned product lines. SWOT Strengths The smartphones produced by Samsung are highly innovative in terms of design and technology. This is a unique strength of the company and helps the organization to maintain its high brand value in the market. With its quality products and good services, as recorded in 2012, the company has managed to generate a profit of 23.845 billion in the global market. The company enjoys a large share of market demand for its products and thus, has the benefit of economies of scale in production. This has helped the company to manufacture products at low costs. Figure 2: Rising Profit of Samsung (Source: “About Samsung”) As stated in the above graph, the increasing revenue of the company can be efficiently utilized to explore new business opportunities in future. Weaknesses Samsung does not have its own operating system. So, it needs to acquire an operating system from other companies. This in turn increases its cost of production to some extent. The company tries to increase its revenue by focusing on the improvement of all its products. This is not a strategic business decision. Opportunities The company should capture the growing market demand for smartphones in the emerging economies like, India and China. It will be able to obtain more business patents by making new acquisitions. It should take the advantage of the growing mobile advertising business industry. Threats High competition in the smartphone industry, have saturated the market demand of this ...Download file to see next pagesRead More
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