Take home exam - Assignment Example

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Take home exam Question 1 The critics of marketing often claimed that the marketers make customers buy goods or services that the people do not actually want. Here it needs to be mentioned that customers are people that buy the goods or services from other individuals or companies…
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Download file to see previous pages The attitude of the customers also gets influenced by the promotional activities carried out by the company such as advertisement. Irrespective of the nature of the customers, it is the duty of the marketers to properly understand the needs of the customers. In doing so the marketers would be able to develop goods or services which would meet the need of the customers a lot more precisely than the competitors, The main problem is that the consumer decision making process is a complex on and understanding the mindset of the consumers correctly is quite difficult. The customers do not actually make purchases without thinking carefully about the needs. Wherever there is a presence of the choice, decisions are also usually involved and these decisions are most of the times influenced by changing motives. The organization that can understand why customers make decisions such as who buys the products; how they buy; where they buy; why they buy; would have more chances to become successful. The philosophy that guides all the marketing activities is the core concept of marketing. The idea that an organization should look to try to satisfy the needs of the customers through coordinated activities that allows the marketers to achieve the marketing objectives; The marketing concept states that a business should first understand the needs of the customers and then develop the products accordingly. ...
To implement the marketing concept a company must have good information regarding the needs and demands of the customers to develop a customer oriented strategy (Pride and Ferrel 4). As far the topic of forcing the customers to buy products that the customer may not is concerned; it can be said that the core concept of marketing actually puts the customers at the very beginning of the marketing process. Before developing any products the marketers usually go for a market research to understand the need and demand of the customers and then only the products as per the needs of the customers are developed. Any great innovation including the launch of the smart phones is actually a result of the understanding the customer demand through he market research. Addition of mp3 players of cameras are actually augmentation. The core product of a cell phone remains to be the on the go telecommunication facility provided by the phone. But features such as cameras or mps players actually were loved by the customers. Hence the marketers realized that the customers are actually looking for total package in a cell phone and hence the marketers such as Apple and Samsung decided to launch smart phones. The same principles can be applied in case of automobile manufactures also, in the initial days, very few automobile manufacturers used to provide financing and hence the customers had to look for other means to go for financing. But now all most all the companies provide the facility of car financing. This again shows the importance of understanding the customer demand. To conclude things it can be said that the marketers do not force the ...Download file to see next pagesRead More
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