Free Marketing Essay Examples and Topics | Page 321

PRICE, CONSUMER BUYING BEHAVIOR AND MARKETING ACTIVITIES Marketing Essay

4 pages (1000 words) , Download 3 , Essay

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PRICE, CONSUMER BUYING BEHAVIOR AND MARKETING ACTIVITIES . In order to comprehend consumer behaviors, it is important for marketers to recognize the economic constraint of consumers because it influences their decision making process concerning what they want to buy.

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Creating Value to Customers and Firm as Part of Marketing Marketing Essay

9 pages (2581 words) , Download 4 , Essay

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Creating value for customers is an intrinsic part of marketing in the contemporary global market because it creates an opportunity for achieving a competitive advantage. Many companies are nowadays creating brand products of high quality; thus, they utilize technologies with the purpose of achieving a competitive advantage.

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Integrated Organizational Communication Marketing Essay

10 pages (2778 words) , Download 3 , Essay

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This report will mainly cover the principles of marketing by the usage of the main concepts and theories. In Dell’s case, we shall use the 7P’s of service marketing with the main emphasis being placed on the customer. This research will be divided into sections each explaining how the case product has been placed for marketing.

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Managing People and Utilizing Absence Management Solutions Marketing Essay

10 pages (2870 words) , Download 3 , Essay

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There are numerous reasons why the employees seek leaves it could be maternity leave, sickness, lateness, educational leave, or a sudden accident like death or even birth. To maintain a pleasant environment connected to absence management today many organizations are taking important measures to keep the employee record straight and with good attendance.

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Meditech Supply Chain Design Marketing Essay

7 pages (1780 words) , Download 2 , Essay

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Meditech is one of the principal market leaders in the supply of endoscopic surgical instruments. The Company is responsible for manufacturing and supplying low-cost surgical equipment, either to independent surgeons or hospitals. Meditech’s distribution network is managed from the main warehouse, where members of staff dispatch the instruments both to local, as well as, international customers.

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Challenges Facing Eastern Foods Marketing Research Paper

8 pages (2516 words) , Download 2 , Research Paper

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The firm’s workforce needs to be appropriately trained in order to be able to meet the standards set by the firm’s strategic managers. Reference is made in particular to the quality of food preparation but also to the quality of customer services. In the context of HRM, another issue should be addressed: employees may be asked to work overtime.

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Analysis of Environment and the Existing Service Marketing Assignment

8 pages (2506 words) , Download 2 , Assignment

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The service proposed through this report, to be included by the organization, would emphasize building customer satisfaction by rendering them with extra services such as serving them with coffee, looking after their conveniences, and clarifying their queries regarding the items showcased in the museum. The management of the organization can also promote the museum in the UK.

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How to Overcome Organizational Barriers to Creativity and Innovation Marketing Essay

7 pages (2393 words) , Download 3 , Essay

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The outcomes of innovation, executives require to evaluate both the consequences of a failure and opportunities for development that innovation processes provide. The positive impacts of innovation are sustainable development, improved health care, increased productivity, the creation of high-paying jobs, and competitive industries.

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Why Social Media Is Important for Marketing Marketing Assignment

11 pages (3183 words) , Download 3 , Assignment

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Social media which promotes social networking among the masses has become a very important form and medium of communication. Talking about social networking sites, it can be said that the growth of social networking sites has been largely augmented by the tremendous favoring of the growth prospects of the United States.

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The Strategic Position of Volkswagen Marketing Essay

10 pages (2744 words) , Download 4 , Essay

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The purpose of this report is to assess the strategic position of Volkswagen which is a dominant player within the global automotive industry. The VRIN analysis and PESTEL analysis are used to identify the factors influencing the company; these aspects include an assessment of Volkswagen’s competitive advantage and political, economic, social, technological, environmental, and legal factors.

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Discussion of a current marketing problem Marketing Essay

4 pages (1000 words) , Download 2 , Essay

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In 2012, however, competitors such as Hulu and other online video providers were making it very cost effective to pay small fees (such as $.99) to watch a favorite video or experience other film-centric productions. At the same time, major retailers such as Wal-Mart were providing kiosks with very relevant and new movie releases which could easily be procured by mass market consumers for a very low cost.

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Steps you can take to make online system safe for customers Marketing Research Paper

3 pages (750 words) , Download 2 , Research Paper

Latest developments in technology can be found in various industries, but there are certain markets which gains more than the rest. Reduction in cost of production, easier ways of networking, rise in employment levels are some of the major benefits that we have been reaping in the last few decades due to the progress in technology.

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Market Position of Aston Manor Brewery Marketing Essay

13 pages (3774 words) , Download 3 , Essay

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The previous research report was meant to analyze the market position of Aston Manor Brewery. In order to do so, we have collected data from several sources and both primary, as well as secondary data, have been collected from the market. The principal aim of that report was to understand the position of Aston Manor Brewery in the cider market of the United Kingdom (UK).

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Practical Marketing Communication Marketing Essay

12 pages (3427 words) , Download 2 , Essay

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Their product endorsements by influential personalities in the country that people could identify with and the common users of the service were perhaps the most effective marketing communication style that they used. It got more people viewing the company as more customer-centered as the endorsement made people understand the real convenience and time saving that using the product brought.

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Semester at Sea Program Marketing Research Paper

6 pages (1696 words) , Download 3 , Research Paper

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The author of the study will highlight the features and benefits of the SAS programs. The study will also highlight its effectiveness especially to the students studying Humanities, Social science, and Environment. Finally, the study will also give an insight as to how the Semester At Sea program will help in imparting theoretical and practical knowledge to the students.

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Channel Plan Designing Marketing Term Paper

4 pages (1154 words) , Download 3 , Term Paper

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The channel plan is necessary for both online and traditional traders as it only acts as a guide for delivering goods and services to the consumers. In existing markets where the channel of distribution is not defined, marketers can also analyze and define the channel to help manufactures improve the distribution of their services and goods.

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Environmental audit Tesco Plc Marketing Coursework

7 pages (1750 words) , Download 7 , Coursework

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Global recession during 2007 to 2009 has substantial impact on the overall retail industry across the world. The external environment determines the outlook of industry and hence it is very important to analyze the external environment in order to formulate appropriate strategy for the organization.

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Hovey Insurance and Financial Services Marketing Research Paper

5 pages (1342 words) , Download 2 , Research Paper

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Funds are an important tool when implementing any type of business plan. Among the various uses of funds in a firm, are payments for consultancy fees, settling wages for the website developers, marketing fees as well as miscellaneous expenses. If these fees are unsuccessful, the organization cannot successfully move the project to the completion stage.

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US Airways Cost Analysis Marketing Essay

4 pages (1332 words) , Download 3 , Essay

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It has further lowered the Earnings per Share (EPS) available to the shareholders. The reason for this decrease in profits can be apportioned to the volatility in the prices of fuel. As mentioned in the quarterly report of 2013, daily the prices of Brent crude oil fluctuated between $110 per barrel to $97 per barrel in April.

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Advertising and promotion of Galaxy chocolate Marketing Essay

3 pages (750 words) , Download 2 , Essay

The terms advertising and promotion are both utilized interchangeably because they tend to have a strong correlation.Advertising refers to an act/ a form of business communication, of making a product or service from getting known by the members of the public.Normally, adverting\should be persuasive and should also capture the attention of the members of public.There are various ways in which companies may decide to advertise its product.Among the ways include the use of social Media such as television, via public announcement such as radio, newspapers, magazines, bill boards.On the contrary, Marketing entails the act of directing the flow of goods and services from the producers to the consu

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MAC Cosmetics and Black Female Consumers Marketing Essay

13 pages (3743 words) , Download 3 , Essay

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The paper is an analysis of a marketing problem at MAC Cosmetics. The company needs to expand its market base and might be ignoring an obvious yet potentially profitable group - black women. The research hypothesis to be proved in the paper was “MAC Cosmetics does not adequately cater to the divergent needs of black women.”

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The Sale of Yoplait Yogurt Marketing Research Paper

8 pages (2419 words) , Download 2 , Research Paper

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Additionally, these products are packed in different sizes and flavours that attract different pricing. Packing in different sizes and quantities as well as quality is a marketing strategy using the prices as the major marketing mode. Different prices of the same products also increase the market by factoring in or incorporating other customers.

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The Strategies Employed by Morrisons Supermarkets Marketing Essay

9 pages (2810 words) , Download 6 , Essay

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The SWOT analysis of Morrison Supermarket reveals the actual forces it is facing both internally as well as externally. If the strengths of the company are considered, it can be seen that it has a strong presence in the Northern part of the United Kingdom with rapidly expanding manufacturing capabilities. It also has a long-standing management team to support such expansion.

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Managing Strategic Marketing Malaysian company PROTON Marketing Essay

14 pages (3500 words) , Download 2 , Essay

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Marketing mix is one of the core components of a marketing plan. This paper describes how PROTON, a car Malaysian car manufacturing company, can improve its marketing mix to evaluate the success of the marketing plan.

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Product-Service Marketing and the Differentiation of Goals Marketing Essay

11 pages (2750 words) , Download 2 , Essay

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A campaign for school marketing, in order to be successful, must be built upon a foundation that accounts for the differences between services and physical goods, and accommodates the market presentation of school-based services in a way that allows the school to be competitive.

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Marketing Communications: Paragon Software Ltd Marketing Essay

8 pages (2239 words) , Download 2 , Essay

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He believes that it will yield to increase in sales. From the research above it is obvious that advertising can generate to a sales increase. However, it involves many expenses but it does not guarantee a 100% sales increase. Therefore, there is a need to employ direct marketing and sales promotion as marketing tools.

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The Considerations that Need to Underpin Decisions on the Pricing Strategy Marketing Case Study

9 pages (2579 words) , Download 4 , Case Study

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Net-A-Porter sells fashionable clothing and accessories, bags, shoes, and designer wear, which makes the brand unique. It has the privilege to demand premium prices. Therefore premium pricing strategy, along with the considerations of adopting the premium pricing strategy, enables the brand to earn high revenue and increased brand awareness.

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Various Facets of Organizational Development Marketing Research Paper

20 pages (5712 words) , Download 6 , Research Paper

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In the first part, the study has conducted a literature review in order to understand the importance of various theoretical concepts of OD. On the basis of the theoretical argument presented in the literature review, the study has identified internal and external issues which can force an organization to seek OD intervention.

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Choice & Manipulation Marketing PowerPoint Presentation

4 pages (1000 words) , Download 2 , PowerPoint Presentation

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The author states that IMS Health Inc. Et. Al. v. Kelly Ayotte, was an important case that decided on the right of the information providers to sell the data related to the prescribing practices of doctors to pharmaceutical companies. The pharmaceutical companies used this information to streamline their detailing strategies.

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The challanges of adopting a multi-channel retail approach Marketing Essay

15 pages (3750 words) , Download 2 , Essay

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It is evident that retailers are now having to move away from the conventional economics based approach to consider the benefit of integrating effective customer relationship management into retail strategy to create value for its customers as part of integrated retail strategy.

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Alliances as Strategic Tools Marketing Book Report/Review

3 pages (750 words) , Download 3 , Book Report/Review

Presently, if any organization wants to enter a new market or diversify, start a new business, the best way to do this with less resources and limited cost is strategic alliance. It has become the core of every business in order to be successful in this intense competition.

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Segmentation and Targeting Marketing Essay

3 pages (750 words) , Download 3 , Essay

The company began to expand in 1987, when Howard Schultz became in charge (Stanley, 2002). Schultz strategy was to create a personal association between customers and coffee. A few years later, the company expanded enormously until it became the undisputed leader in the production of fine coffee.

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Buying Decisions of the Parents, the Family as a Consumer Base Unit Marketing Essay

72 pages (9583 words) , Download 3 , Essay

McNeal (2003) as cited in Lackman&Lanasa, 1993 suggested that on average in the United States, children between the ages of 4 to 12 years had an influence on parents’ buying that was worth 130 billion dollars Children’s influence on their parent's buying pattern varied with each subdivision stage. Children that were considered to be the initiators exerted greater influence on their parents in decisions on buying household products.

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Growth and Development of Facebook Marketing Essay

5 pages (1594 words) , Download 5 , Essay

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The influence of Facebook over human life at present is tremendous and it is difficult to describe it in words. Business, marketing, advertising, politics, etc are some segments in which Facebook contributed heavily to the global public apart from providing instant communication opportunities. It influences the recent political developments in the Arab world.

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Advertising Strategy Used by Old Navy to Target Young Male Customers Marketing Essay

4 pages (1000 words) , Download 2 , Essay

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The purpose of this memo is to apprise you of my feelings and professional opinion regarding the new advertising campaign launched by Old Navy directed at young male customers. Indeed, you have even targeted this campaign at ‘Mike’, a hypothetical consumer in the age bracket 25 to 35 years, who would presumably go for these products in a big way.

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Ethical Issues Surrounding Children Advertising Marketing Essay

4 pages (1525 words) , Download 2 , Essay

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Hence, youngsters do not have the same critical thought as grown-ups do and more apt to believe ads (Buijzen & Valkenburg 2005). Ads may take advantage of children’s irresistible desires for bodily gratification, attachment, play, persuading them to choose to prefer physical items over socially driven alternatives.

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The concepts of supply chains and distribution channels Marketing Essay

6 pages (1500 words) , Download 4 , Essay

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Name Professor Institution Completed the part D&E of the whole essay Date 1) Briefly outline the concepts of supply chains and distribution channels with reference to theory. While supply chain is a new concept, it is relatively older than people can imagine.

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Marketing Layout for Victoria House Hotel Marketing Essay

6 pages (1846 words) , Download 3 , Essay

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The privately-owned company, Victoria House Hotel operates in a thriving industry whose size has been continuously expanding over the past decade and it is expected that it will keep on increasing in the future as well. An evaluation of the industry as a whole shows that general patterns of the industry are that of targeting a mass market on the elements of cost benefits, convenience, etc.

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Trends in International Marketing Marketing Assignment

6 pages (5653 words) , Download 2 , Assignment

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Both blogs state that Sony Corporation focuses on the four marketing mix principles to increase its customer base. First, the company sells products that are of high quality. A high-quality product is a product that is not easily destroyed. A high-quality product is a product that lasts longer than the competitor’s products.

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Marketing Research and Segmentation at Macquarie University Hospital Marketing Research Paper

5 pages (1673 words) , Download 3 , Research Paper

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In the global market, firms need to continuously update their strategies so that their market position is not threatened. Marketing can help a firm to improve its image in the market and expand its customer base. The marketing techniques chosen in each case depend on many factors, such as the level of the industry competition and the resources available.

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Marketing Strategies for RyanAir Marketing Case Study

5 pages (1250 words) , Download 5 , Case Study

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RyanAir’s flight operations tend to get largely affected by political turmoil and instability in the European markets. Change of policies pertaining to the European Union owing to the outbreak of viral epidemics and also rise of terror threat tends to affect its spontaneous flight services in several European regions.

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Asos - Fast Fashion for Fast Consumers Marketing Assignment

8 pages (2328 words) , Download 5 , Assignment

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ASOS has different departments and wings such as their discount wing and their aim is to keep their customers happy. The success story is due to their placement to the right customers at the right time and in the best possible way. They have had some failures such as targeting kids; however, they have managed to take that in their stride and now are a bigger and better company than before.

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Environmental Economics Marketing Essay

4 pages (1234 words) , Download 2 , Essay

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To a great extent, this has impacted the quality of life of the population. The market economy has various implications for the general well-being of the environment. Relative effects are both negative and positive. Although negative effects are apparent in the short run, positive effects are more pronounced.

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International Gaming Marketing Research Paper

3 pages (1082 words) , Download 2 , Research Paper

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Indonesia is one international tourist destination that has allowed casino gambling to be developed as a means of sparking consumer interest in tourism and generating more revenues for urban development. Through commercial and urban development, as well as foreign direct investment from public and private investors, Singapore now boasts tourism as its number one contributor to economic health.

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A Critical Examination of the Digital Marketing Communication Strategies : The Case of ASOS Marketing Essay

3 pages (750 words) , Download 7 , Essay

There are various relevant trends in global consumer attitudes which are as a result of prevalent digital marketing. First, consumers have reverted to purchasing products online as this is easier. Since most of the products are marketed digitally consumers only have to make orders.

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The Audience Profile of the Berry Powerful Smoothie Company Marketing Assignment

7 pages (1915 words) , Download 2 , Assignment

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The respondents in the group 19-35 years consisting of males and females, who are single or live together with their partner and do not have any children like music and sports. Targeting these areas with a promotional technique can be a solution. The study shed light on the fact that around 51% of males are regular spectators of sports events.

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Integrated Marketing Communication Program for Zamda Motors Marketing Research Paper

5 pages (1250 words) , Download 2 , Research Paper

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Marketing communication is one of the most critical aspects of a company’s overall marketing mission and a major determinant of its success in the market. It plays pivotal role as a vehicle for transmitting the information related to brand, company, products, values and services to the prospective customers.

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Marketing as a Very Crucial Activity in Any Business Marketing Assignment

6 pages (1609 words) , Download 2 , Assignment

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For the purpose of sustaining in the market, it is very important for a company to focus on its revenue earning strategy and thereby develop a significant competitive edge. It can be said in the direct link-up that for the purpose of generating a steady cash flow process, it is imperative that the organization’s products and services attain high sales volume in the marketplace.

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Sales Promotion - UK High Street Fashion Market Marketing Essay

11 pages (3352 words) , Download 2 , Essay

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Sales promotion refers to the techniques used by companies to increase sales within a short period of time. On the other hand, Public relations or PR is managing the flow of information between organizations and the public. PR is all about creating and managing reputation (Kazmi, 2010, p. 79). It is used to gain trust and understanding between organizations and various public.

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Kindle Fire Marketing Research Paper

3 pages (750 words) , Download 3 , Research Paper

For example, it will now be easier to target the high-value customers and those who are long term customers. According to Freytag and Clarke (2001) the behavioral approach segments buyers on the basis of their knowledge, use, loyalty and attitude towards the product.

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Marketing Essays