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Marketing Essays

Result for Subject Marketing:
19895 essays
The concepts of supply chains and distribution channels Marketing Essay
6 pages (1500 words) , Download 4 , Essay
Free
Name Professor Institution Completed the part D&E of the whole essay Date 1) Briefly outline the concepts of supply chains and distribution channels with reference to theory.  While supply chain is a new concept, it is relatively older than people can imagine.
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Marketing Layout for Victoria House Hotel Marketing Essay
6 pages (1846 words) , Download 3 , Essay
Free
The privately-owned company, Victoria House Hotel operates in a thriving industry whose size has been continuously expanding over the past decade and it is expected that it will keep on increasing in the future as well. An evaluation of the industry as a whole shows that general patterns of the industry are that of targeting a mass market on the elements of cost benefits, convenience, etc.
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Trends in International Marketing Marketing Assignment
6 pages (5653 words) , Download 2 , Assignment
Free
Both blogs state that Sony Corporation focuses on the four marketing mix principles to increase its customer base.  First, the company sells products that are of high quality. A high-quality product is a product that is not easily destroyed. A high-quality product is a product that lasts longer than the competitor’s products. 
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Marketing Research and Segmentation at Macquarie University Hospital Marketing Research Paper
5 pages (1673 words) , Download 3 , Research Paper
Free
In the global market, firms need to continuously update their strategies so that their market position is not threatened. Marketing can help a firm to improve its image in the market and expand its customer base. The marketing techniques chosen in each case depend on many factors, such as the level of the industry competition and the resources available.
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Marketing Strategies for RyanAir Marketing Case Study
5 pages (1250 words) , Download 5 , Case Study
Free
RyanAir’s flight operations tend to get largely affected by political turmoil and instability in the European markets. Change of policies pertaining to the European Union owing to the outbreak of viral epidemics and also rise of terror threat tends to affect its spontaneous flight services in several European regions.
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Asos - Fast Fashion for Fast Consumers Marketing Assignment
8 pages (2328 words) , Download 5 , Assignment
Free
ASOS has different departments and wings such as their discount wing and their aim is to keep their customers happy. The success story is due to their placement to the right customers at the right time and in the best possible way. They have had some failures such as targeting kids; however, they have managed to take that in their stride and now are a bigger and better company than before.
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Environmental Economics Marketing Essay
4 pages (1234 words) , Download 2 , Essay
Free
To a great extent, this has impacted the quality of life of the population. The market economy has various implications for the general well-being of the environment. Relative effects are both negative and positive. Although negative effects are apparent in the short run, positive effects are more pronounced.
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International Gaming Marketing Research Paper
3 pages (1082 words) , Download 2 , Research Paper
Free
Indonesia is one international tourist destination that has allowed casino gambling to be developed as a means of sparking consumer interest in tourism and generating more revenues for urban development. Through commercial and urban development, as well as foreign direct investment from public and private investors, Singapore now boasts tourism as its number one contributor to economic health.
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A Critical Examination of the Digital Marketing Communication Strategies : The Case of ASOS Marketing Essay
3 pages (750 words) , Download 7 , Essay
There are various relevant trends in global consumer attitudes which are as a result of prevalent digital marketing. First, consumers have reverted to purchasing products online as this is easier. Since most of the products are marketed digitally consumers only have to make orders.
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The Audience Profile of the Berry Powerful Smoothie Company Marketing Assignment
7 pages (1915 words) , Download 2 , Assignment
Free
The respondents in the group 19-35 years consisting of males and females, who are single or live together with their partner and do not have any children like music and sports. Targeting these areas with a promotional technique can be a solution. The study shed light on the fact that around 51% of males are regular spectators of sports events.
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Integrated Marketing Communication Program for Zamda Motors Marketing Research Paper
5 pages (1250 words) , Download 2 , Research Paper
Free
Marketing communication is one of the most critical aspects of a company’s overall marketing mission and a major determinant of its success in the market. It plays pivotal role as a vehicle for transmitting the information related to brand, company, products, values and services to the prospective customers.
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Marketing as a Very Crucial Activity in Any Business Marketing Assignment
6 pages (1609 words) , Download 2 , Assignment
Free
For the purpose of sustaining in the market, it is very important for a company to focus on its revenue earning strategy and thereby develop a significant competitive edge. It can be said in the direct link-up that for the purpose of generating a steady cash flow process, it is imperative that the organization’s products and services attain high sales volume in the marketplace.
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Sales Promotion - UK High Street Fashion Market Marketing Essay
11 pages (3352 words) , Download 2 , Essay
Free
Sales promotion refers to the techniques used by companies to increase sales within a short period of time. On the other hand, Public relations or PR is managing the flow of information between organizations and the public. PR is all about creating and managing reputation (Kazmi, 2010, p. 79). It is used to gain trust and understanding between organizations and various public.
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Kindle Fire Marketing Research Paper
3 pages (750 words) , Download 3 , Research Paper
For example, it will now be easier to target the high-value customers and those who are long term customers. According to Freytag and Clarke (2001) the behavioral approach segments buyers on the basis of their knowledge, use, loyalty and attitude towards the product.
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Company Background - Microsoft Corporation Marketing Essay
4 pages (1000 words) , Download 3 , Essay
Free
This essay explores Microsoft Corporation. The firm was incorporated in 1981 and it became public following an IPO on March 13, 1986. Today the company is currently selling Windows 8 operating system. Microsoft is the industry leader in the software industry due to the fact that they have the most popular operating system.
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The Importance of Online Advertising to Hospitality and Tourism Marketing Research Proposal
7 pages (1750 words) , Download 4 , Research Proposal
Free
The author reveals the benefits of the internet as a means of advertising, through an examination of the modern travel practices of the 21st century. The internet provides a space in which an aspect of the hospitality industry can open up the information about their services to the consumer without having to contact a human element.
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Business-to-Business Marketing Report Marketing Essay
11 pages (2750 words) , Download 2 , Essay
Free
Conclusion For success of a business, sales force is essential and this is evidence from the fact that American Express, PepsiCo, the Hartford Financial Services Group, Oracle, Microsoft, Cisco and IBM companies spent more than $ 20 billion each year for their sales forces.
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Factors Responsible for the Success of the Fast Food Chain Marketing Case Study
5 pages (1488 words) , Download 3 , Case Study
Free
Fast food restaurants constitute independent and chain restaurants that serve all types of food like a pizza parlor, chicken grill, sandwich shops, hamburger joints, etc (Gikonyo and Berndt 12). The fast-food industry has been always associated with franchising, a method used for the distribution of goods and services used for the growth and expansion of businesses.
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MKT302 Mod 5 Case: The Marketing Mix: Price Marketing Coursework
3 pages (750 words) , Download 2 , Coursework
Apparently, the mechanism through which the price of various products are determined depend on multiple factors including the type of product, the targeted customers, availability of substitutes and other attributes influencing the supply side of the product marketing process which makes price determination, a complex phenomenon (Drury, 2005).
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Mission Statement and Market Overview of GlaxoSmithKline Plc Marketing Essay
10 pages (3135 words) , Download 2 , Essay
Free
The pharmaceutical industry has experienced huge profits for a long time and thus pharma companies have increased their market share rigorously by penetrating into new markets. One such pharma company is GlaxoSmithKline plc (GSK) which is a British multinational pharmaceutical company headquartered in London, UK.
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Marketing & Entrepreneurship What makes entrepreneurs successful Is it skill or luck Marketing Essay
8 pages (2000 words) , Download 5 , Essay
Free
Readers of this essay might raise question over the selection of 92 years old reference to write up a topic like entrepreneurship. But, the fact is that that history of entrepreneurship is no less than 500 years of age hence one has to use important research works on the topic irrespective of its chronological order.
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Wal-Mart Stores Inc, Suburbia in Mexico Marketing Essay
9 pages (2632 words) , Download 2 , Essay
Free
The chosen MNC is Wal-Mart Stores Inc. which is an American multinational company that runs a chain of departmental stores all over the world. The retail giant was founded by Sam Walton in 1962. It has many subsidiaries in different parts of the world which includes Japan, Mexico, Canada, Brazil, Argentina and Puerto Rico.
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The Marketing Strategies of TAFE Institutions in Queensland Marketing Assignment
10 pages (2500 words) , Download 2 , Assignment
Free
The students and the parents have very little knowledge about the TAFE and its uses. Reforming their marketing strategies will help these colleges as well as the needy students. Several students get rejected by universities every year. They either turn up to be school dropouts or go to a different state to continue their university education.
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Ben and jerry's Marketing Essay
3 pages (750 words) , Download 7 , Essay
Free
With a geocentric orientation, Ben & Jerry’s management is concerned, for instance, that if it enters Japan through Seven-Eleven, the latter might “control” Ben & Jerry’s more than the company anticipated since Seven-Eleven is already the company’s major distributor in the U.S.
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Factors Affecting Inditex Online Sales Market in Russia Marketing Dissertation
79 pages (9796 words) , Download 3 , Dissertation
The study makes use of both primary and secondary data in the resolution of the research problem. Secondary data is relied upon to assess the direction and prospects of the Russian online apparels market, to determine the opportunities it offers, and how Inditex could best position itself given the forecasted indicators.
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Marketing Mix for Products Marketing Essay
13 pages (3489 words) , Download 4 , Essay
Free
According to Kemmer and Boden (2012, p. 6), the success of any business depends on the satisfaction level of its customers. The business environment has become very competitive today. As such, every company is doing its best to attract new customers and ensure that customers it already has remained loyal.
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Nest Smoke Detector Project Marketing Essay
6 pages (1500 words) , Download 4 , Essay
Free
Nest protect is a smoke and carbon monoxide detector alarm system designed and launched by the Silicon Valley technological company, Nest. This is the same company which had launched the nest thermostat with huge success. The alarm is designed as user-friendly and using a high level of technology interprets data from smoke and heat.
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Analysis of Persuasion in Dove Real Beauty Sketches Marketing Essay
6 pages (1708 words) , Download 3 , Essay
Free
The Dove Real Beauty Sketches is an advertisement that the Unilever Company produced with the objective of describing to women that they are beautiful naturally. This is because women think that they are less beautiful than they should be, therefore, they search for artificial beauty in the world. The company created the film while conducting research that indicated that only 4 % of the women in the globe describe themselves as being beautiful.
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Public Relations Management and Marketing in the Hotel Industry Marketing Essay
28 pages (7846 words) , Download 5 , Essay
Café Royal has a rich history of success and image, but suffered a relatively short period of decline and possibly suffered some damage to its public image. The hotel closed for four years from 2008 to 2012 and reopened under new ownership and adopted an aggressive public relations campaign to introduce the newly opened hotel.
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Product Development Strategy in South Asia and New Product Idea of Mercedes Benz Marketing Assignment
12 pages (3454 words) , Download 2 , Assignment
Free
The emergent economies of South Asia are getting more valuable in terms of determining the quality of the economic future of the world. The company should focus on designing a new and better product for the economic conditions of the above-mentioned economic sectors. The human dedication with economic rationality is no secret.
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Advertising and promotion Marketing Essay
14 pages (3500 words) , Download 3 , Essay
Free
This paper has presented brief plan of the integrated promotional strategy of Tesco considering both below the line and above line techniques for advertising. This paper has highlighted that integrated approach to marketing promotion is a careful coordination among most effective tools of promotion with emphasis on ensuring the consistency in messages being delivered to the customers.
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Marketing Planning: Mc Donalds Case Marketing Essay
14 pages (3500 words) , Download 3 , Essay
Free
The report is an academic and applied analysis on the importance, need, process, usage of marketing plan. It also contains a brief marketing plan for a new product concept for Mc Donald’s. Also, a brief discussion regarding the ethical issues affecting the conception and implementation of marketing planning has been included in the concluding part.
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International Marketing of Marks & Spencer (M&S) in Vietnam Marketing Essay
9 pages (2250 words) , Download 2 , Essay
Free
In summary, Vietnam is one of the attractive countries for international expansion. The country’s macroeconomic environment is reflecting a positive impact on the future performances of foreign-invested companies considering that its economy is rapidly growing. Also, its admission to the global economy has reduced the country’s formal and informal trade barriers, thus, entering the Vietnamese market has been made easier.
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Contribution of Public to a Company's Marketing And Sales Efforts Marketing Essay
10 pages (2500 words) , Download 2 , Essay
Free
The problem of the financial crisis which has damaged the reputation of most of the firms operating in the world of developed economies will be discussed in this report. Many consumers now believe that companies acted irresponsibly without actually taking into consideration the stakes of the society as a whole. 
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Attention to Social Comparison Information Marketing Essay
10 pages (2975 words) , Download 4 , Essay
Free
Thorough knowledge of the consumers assists in comprehending the thought process of the individuals along with identifying the causes behind brand and product selection amongst diverse substitutes. Understanding the consumer or their process of decision-making regarding purchases also helps in recognizing the ways by which the decision-making process.
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New Marketing MIX for Meeting Market and Organizational Needs of McDonalds Marketing Essay
12 pages (3000 words) , Download 3 , Essay
Free
The process of using and identifying the correct platform for promotion is a very important step on the part of Mcdonald's for the purpose of engaging in a battle in the marketplace with the rival fast-food brand. Using social media platforms will provide a significant amount of leverage in the process of producing consumer awareness.
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Portfolio Management Analyses of Qatar-Based Organizations Marketing Research Paper
23 pages (5904 words) , Download 2 , Research Paper
The main aim of carrying out the analysis is to identify the best of the four companies through studying the various macroeconomic variables. Other kinds of variables considered in this analysis include financial ratios and stock prices of the identified organizations. The Qatar-based organizations under analysis include Qatar Oman Investment Co., Mazaya Qatar Real Estate Development, Barwa Group, and Dlala Holding.
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Reasons for the Victory of Obama Marketing Essay
9 pages (2514 words) , Download 2 , Essay
Free
Campaign strategies are based on what people value and what affects the people. Politicians must always preach practical ideas, things that can be implemented, not ideas that are out of reach. That is where campaign strategies come in. Speaking of campaign strategies, the just concluded USA's election was based on issues and ideas.
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Tata Nano Cross Culture Marketing Marketing Essay
10 pages (2869 words) , Download 3 , Essay
Free
Tata is an Indian automobile company that has bought several other European brands over the last decade. Tata has acquired a British company; Jaguar, land rover, together with a South Korean company Daewoo to increase its motor vehicle production and service quality (Hollensen, 2007, p. 287). The company offers other services in its conglomerate such as consultancy services.
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The Abercrombie and Fitch and Burberry Australia Marketing Assignment
11 pages (2750 words) , Download 3 , Assignment
Free
This paper discovers the Fashion retail marketing. Fashion is an evolution of clothing industry, due to increase in customer tastes and preferences. The mode of marketing products has also significantly changed. Many companies in the modern day opt for personalized retailing, and especially the fashion companies.
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Organizational Culture and Structure in Flight Centre Marketing Essay
8 pages (2645 words) , Download 2 , Essay
Free
The successful expansion of firms in the global market is related to certain factors; organizational culture and structure are key elements of a firm’s strategic planning, especially in the case that the firm wishes to develop its activities worldwide. The current paper focuses on the culture and structure of a well-known Australian company, the Flight Centre.
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New Zealand Tourism - Target Market Segments Marketing Essay
5 pages (1541 words) , Download 3 , Essay
Free
Generally, the project makes an analysis of the stakeholders and the market segments in the region. It is identified that some of the economically advanced nations of the world could be targeted, like China and New Zealand and out of these populations, the people aged between 25 and 60 years could be chosen.
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Why Should the Wendy's Brand Enter the European Market Marketing Research Paper
18 pages (4500 words) , Download 2 , Research Paper
Free
Why should the Wendy’s Brand enter the European Market “You Know When It’s Real” BY YOU YOUR SCHOOL INFO HERE DATE HERE Table of Contents 1. Introduction………………………………………………………………………. 1.1 Aim…………………………………………………………………….
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Issues in Global Business and Consultancy - GlaxoSmithKline Company Marketing Essay
8 pages (2276 words) , Download 2 , Essay
Free
The company strives despite the challenges in the global business, including economic disparity among different states barring affordability, diseases outbreak, increasing cost of production and transportation to achieve their mission. The company operates in more than 100 countries spread across the world, meaning that they have to obey the trade treaties and international trade organizations such as the World Trade Organisation. 
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Decision Analysis for the United States Army Marketing Essay
4 pages (1258 words) , Download 3 , Essay
Free
Weapons acquisition is among the problematic areas in the US department of defense that have decision analysis tools applied. Analytical decisions are undertaken when there is ample time to compare the facets, to choose the most profitable course of direction. The best module amongst the alternatives is taken (See appendix).
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Saxonville Sausage Company Marketing Essay
3 pages (750 words) , Download 4 , Essay
Free
Established seventy years ago in the state of Ohio and now headquartered in Saxonville, Ohio is a family business that has been a success story over the years and now boasts revenue of 1.5 billion US dollars. The great score sheet was as a result of several market forces and strategies formulated by the stable management that the facility has struggled to maintain.
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Satisfaction and Force Group Analysis Marketing Research Paper
7 pages (2303 words) , Download 3 , Research Paper
Free
It can be a situation where an individual agrees and approves his immediate environment, events, occurrences, object, services, products etc. In other words, fulfillment or gratification of any desire can also be termed as ‘satisfaction.’ According to Zethimal et al. (1993), satisfaction is considered to be the outcome that is derived when desired services and perceived services are compared.
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Marketing Services of Damia Spa Marketing Assignment
8 pages (2361 words) , Download 2 , Assignment
Free
The Spa was built in a harmonious community, combining cultures and fostering peace of our diverse people and cultures. The Spa uses the national flower of Singapore to serve as a signature of the essence and a symbol of peace (Damai Spa Singapore n.d.). Damai is a healthy Spa experience inculcated with the extraordinary beauty of nature and resilience as a spirit of Singapore.
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How Individualism-Collectivism Influences Sales Of Mobile Phones in China Marketing Essay
12 pages (4001 words) , Download 3 , Essay
Individualism is defined as a working culture where people work and prioritize their individual tasks more than that of a team effort. It can also be termed as an individualist working culture where people tend to achieve their personal goals with more efficiency over their in-group goals. Whereas, collectivism can be defined as a working culture where people work in groups, form relationships among teams.
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Nordstom: How to Succeed by Selling Just One Shoe Marketing Essay
3 pages (750 words) , Download 3 , Essay
Free
Ideally, since the start of business, John’s business philosophy was vested on offering exceptional service, best selection, high quality and value. With this, the company has been able to expand and even diversify to offering other products in business.
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