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Marketing Essays

Result for Subject Marketing:
19702 essays
Marketing Analysis Paper: Communication Tools Marketing Essay
3 pages (750 words) , Download 3 , Essay
Free
The company thus seeks to build a comprehensive marketing plan that speaks to the company’s fundamental objectives while at the same time targeting increased market exposure and sales. The ultimate objective is to build Consumeraffair into the premier producer and distributor consumer products.
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Business Research Marketing Dissertation
5 pages (1422 words) , Download 2 , Dissertation
Free
Depending upon the fundamental nature, this exploratory research generally concludes a perceived problem that may not truly exist. This exploratory research generally relies on secondary research methods (Tracy, 2012, p.96). On the other hand, qualitative research is a specific method of inquiry implemented in several academic disciplines.
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Socially Desirable Merit Goods Marketing Essay
6 pages (1250 words) , Download 2 , Essay
Free
As the paper highlights education can be underprovided if private schools and Universities are left with the responsibility. Everyone should benefit from education regardless of financial capabilities but private schools and universities may only allow people who can afford the cost of education to access their facilities. 
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Consumer Behavior: Observational Research Term Paper Marketing Term Paper
9 pages (2250 words) , Download 4 , Term Paper
Free
As the report stresses that the consumer activity which has been chosen in this report is observing the buying or the behavioral patterns and the methods chosen by the people in deciding which food items to buy at a food court situated in a shopping mall. Buying behavior is the act and the process of decision making used by people in buying different products.
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Levi Strauss Signature: A new Brand for Mass-Channel Retail Stores Marketing Coursework
19 pages (4750 words) , Download 4 , Coursework
Free
This essay has provided significant information regarding the distribution policy and channel used by the Levis company for the supply of jeans and other apparel products in the European market. Merchandising is quite essential for the success of the product in the market due to which it has also been considered in the study.
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Motivation in Consumers to Purchase Luxury Goods Marketing Literature review
19 pages (5967 words) , Download 2 , Literature review
Free
The period from 1995 and 1999 is considered to be the phase of boom for the luxury market when the Compound Annual Growth Rate was 11 percent. However, CAGR was 1 percent during the period of consolidation of the luxury goods industry between 2000 and 2003. Again during 2004-2007, when the luxury industry was expanding and emerging into other markets.
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Consumer behaviors in purchasing ethical products Marketing Dissertation
8 pages (2415 words) , Download 4 , Dissertation
Free
The discussion seeks to answer the questions: What information is used by consumers to make choices on buying ethical products? What is the influence of market communication of ethical products purchases in UK and USA? What is the influence of Price Purchasing of Ethical products in USA and UK? What are the in-store advantages of Ethical products in USA and UK?
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Physical Global Marketing Environment Marketing Assignment
4 pages (1000 words) , Download 2 , Assignment
Free
This course has given remarkable and outstanding learning throughout the 3 months period. I have learned a great piece of marketing under the guidance of a lecturer this semester. This semester has brought great learning in the life of all the students in the class. The lecturer gave an outstanding performance throughout the semester.
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Domestic Consumer Predispositions: Ethnocentrism and Disidentification Marketing Assignment
4 pages (1193 words) , Download 2 , Assignment
Free
This essay will include my key contributions to the discussion topics all through the semester. In addition, the essay will incorporate a brief description of what was covered by the presenters, how I contributed as well as some of the external resources I had studied as background for my contribution.
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Change in Trends, Economic, Political and Legal Environment for Marketing Marketing Assignment
4 pages (1165 words) , Download 2 , Assignment
Free
After studying the course I developed an understanding that the physical global marketing environment holds significant importance for marketers today. The intense competition in the industry and strive to maximize cost efficiency and gain competitive advantage have motivated the marketers to understand the varying cultures (Keegan and Green, 2012).
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Convergence and Divergence in Consumer Behaviour Marketing Assignment
4 pages (1161 words) , Download 2 , Assignment
Free
The presenter advises that a firm has to buy into a nation’s political beliefs in order to be able to venture into that country. The presenter also goes further to argue that a country regime is the one that decides whether a firm will invest in their nation or not, and; therefore, the importance of a firm to be accepted by the regime.
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Paradoxes in Global Marketing Marketing Assignment
3 pages (1112 words) , Download 2 , Assignment
Free
The presenters included a discussion on the dimensions of culture based on Hofstede’s framework. The lessons included identifying the dimensions of culture from the presenters’ and students’ national origin and to determine the validity of sharing or manifesting the dimensions noted, according to Hofstede’s framework.
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Marketing, Development, Distribution, and Sales Force Utilization Marketing Assignment
5 pages (1357 words) , Download 2 , Assignment
Free
The author of the paper argues in a well-organized manner that while Ford Group does expect the gas engine to continue being their flagship car, it is also expected that the gas-electric hybrid will carve out a niche for itself. The hybrid is expected to give the consumer more fuel efficiency over the standard car, although it will be less powerful.
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Practical Marketing Communication Marketing Essay
12 pages (3427 words) , Download 2 , Essay
Free
Their product endorsements by influential personalities in the country that people could identify with and the common users of the service were perhaps the most effective marketing communication style that they used. It got more people viewing the company as more customer-centered as the endorsement made people understand the real convenience and time saving that using the product brought.
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To develop a marketing Plan for expanding a product or service into a new market (Wal-Mart) Marketing Assignment
14 pages (3500 words) , Download 2 , Assignment
Free
Culture of UAE and its features: According to the report by RNCOS (2010) it has been determined that only 20% of the population of UAE is based on its nationals and 80% is based on the people that have been shifted to UAE from different regions of the world with different purposes.
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Informative Speech on Current Marketing Marketing Case Study
4 pages (1266 words) , Download 3 , Case Study
Free
Due to the coming up of up-to-the-minute competing channels along with store formats, retailers are finding themselves faced with great challenges that call for innovation. Coupled with the fact that consumers themselves now have a different, ever-changing behavior and needs structure. This implies that retailers must undertake research much more frequently.
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Restaurant Design - Concept, Color, Lighting and Acoustics Marketing Essay
8 pages (2146 words) , Download 3 , Essay
Free
The color scheme is very important to the ambiance of the restaurant, and for the theme that the restaurant chooses. Therefore, the problem is that the restaurant needs to be able to choose the right color scheme. Lighting is very important for the above reasons. The problem is in choosing the right kind of lighting.
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Undertaking a Market Audit Marketing Essay
8 pages (2000 words) , Download 3 , Essay
Free
The appraisal will include the assessment of the objectives, policies, methods, operations, assumptions and the techniques employed to implement the techniques which help in achieving the objectives (Brownlie, 2000). MA would include internal analysis of the organization like evaluation of marketing activities, policies, functional procedures, core marketing mix elements and various other factors which affect the functioning of the organization.
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Marketing and Health Care System Marketing Research Paper
5 pages (1308 words) , Download 2 , Research Paper
Free
The marketing of a healthcare system is essential for the spread of health care services among the members of the community. The direct method of marketing is the most effective one as it allows the healthcare providers to get in touch with the healthcare recipients in the community. A direct interface helps the health care providers to understand the barriers due to which the health care services could not be accessed.
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Determinants of Complex Vertical FDI and Affiliated Firms Productivity Marketing Dissertation
15 pages (7520 words) , Download 3 , Dissertation
Free
Vertical FDI can be classified as either “pure vertical FDI” or “complex vertical FDI”. Also known as the “two-country version” of vertical FDI, the pure vertical FDI indicates that multinational companies operate a production process in a foreign country and eventually export the intermediate goods to their overseas affiliated firms where the final assembly would take place.
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Success Factors Impacting the Productivity of Foreign Mobile Phone Brands in the UK Marketing Dissertation
64 pages (10177 words) , Download 2 , Dissertation
The model proposed by Zeithaml explained that in order to enhance the consumer perceptions, it is important to decrease the perception of sacrifice, add intrinsic attributes, evoke perceptions, and use extrinsic cues to signal value for all possible strategies. The chapter concluded that price, value, and quality of products affect the perceived benefits and beliefs of consumers in a good manner.
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Learning Theories and Learning Styles Marketing Essay
6 pages (1500 words) , Download 6 , Essay
Free
In an argument by Leonard (2002) different people have different ways in which they find learning comfortable and appropriate. The author also points out that tutors and instructors should be able to develop curriculums that cater to the needs of the students in terms of learning styles they use while passing out information (Merriam, 2007).
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Globalisation and Marketing Marketing Essay
3 pages (750 words) , Download 3 , Essay
Free
Globalisation and Marketing 1. Explain the concept of the globalization-online era and its impact on marketing research firms. The concept of globalization was established during the late nineteenth century and early twentieth century, which refers to years between 1850 and 1914 (Williamson, 1998).
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The Current Position of Google Inc and Its Performance Improvement Marketing Assignment
7 pages (2035 words) , Download 4 , Assignment
Free
The paper depicts the current position of Google Inc. The analysis also frames up a guideline for the company regarding ways of performance improvement. With competition growing from other search engines and in the face of legal and political pressures, the company has to keep upgrading and monitoring the use of the search engine.
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Cash Flow Estimation and Risk Analysis of Capital Budgeting Marketing Assignment
7 pages (1974 words) , Download 6 , Assignment
Free
Investment appraisal through the NPV method and IRR method are both very useful in order to financially attractive prospective of any investment decision. A good financial analysis is based on the tradeoff between these two methods. However, practically the IRR method is used widely in investment appraisal decisions. 
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The Role of Marketing in Launching New Products Marketing Essay
4 pages (1066 words) , Download 2 , Essay
Free
Trendy Fashionista is a young and fashion-oriented company. It is primarily based in the US. As the name suggests, the company favors fashion to a very large extent and strives to reflect the essence of fashion in almost every product that it manufactures. The company presently is looking forward to catering to the fast-moving young individuals who are always in a hurry and ponder for special luggage bags.
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The Marketing Mix of Tide Marketing Essay
8 pages (2272 words) , Download 3 , Essay
Free
Tide has tapped foreign markets like India (Loudon, 2002). Tide has targeted their customers and positioned the products in such a way that they have made their products a unique one among the mass. Tide has also faced environmental issues in foreign markets which have been discussed in the section.
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How does Internet Influence Value Proposition Nike Inc Marketing Research Paper
9 pages (2408 words) , Download 3 , Research Paper
Free
Nike Inc is not just limited to a single footwear item, rather it ensures its presence in multiple ways, such as sports equipment, apparel, and various other items. Eyewear, electronic timers, wrist bands, and sweatbands as well as children's shoes that are not primarily related to sports but for casual wear.
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Informative speech on music and marketing Marketing Speech or Presentation
4 pages (1000 words) , Download 2 , Speech or Presentation
Free
Those organizations that still utilize old marketing strategies are operating in a “dead paradigm” (Lee, 2012). The lives of individuals are digitally cannibalized now as new technologies are making their way to the front leaving behind the old as useless or secondary with little significance.
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Wal-Mart Stores Inc, Suburbia in Mexico Marketing Essay
9 pages (2632 words) , Download 2 , Essay
Free
The chosen MNC is Wal-Mart Stores Inc. which is an American multinational company that runs a chain of departmental stores all over the world. The retail giant was founded by Sam Walton in 1962. It has many subsidiaries in different parts of the world which includes Japan, Mexico, Canada, Brazil, Argentina and Puerto Rico.
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Customer Satisfaction Issues That Starbucks Is Facing Marketing Coursework
11 pages (3088 words) , Download 4 , Coursework
Free
In 1971, Jerry Baldwin, Gordon Bowker, and Zev Siegal start-up a coffee store in Washington in the heart of Seattle’s Pike marketplace. During 1987, Mr. Schultz purchased the store and started expansion of the business outside the Pacific Northwest and Chicago. In 1993 Starbucks registered under company rules and started selling shares to expand its business worldwide.
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The Fashion Industry and the Role of the Media in Shapin Marketing Dissertation
68 pages (17000 words) , Download 2 , Dissertation
This study discovers The Fashion Industry and the Role of the Media in Shaping These Perceptions. Keeping count of weight and height became important, and these preset ‘ideal’ numbers became the popular perception. It has been for promoting their products by fixing the so-called imperfections by breaking the prior image into segments.
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Red Bull: Market Analysis Marketing Essay
7 pages (1750 words) , Download 3 , Essay
Free
Red Bull: Market Analysis. The world has now entered into an era of conclusive change, unprecedented breadth, scope and pace. Whether in the context of business, economic, political or social environment, every navigational landmark which used to act as a pathway or guide have been obliterated (oasisadvantage, 2013).
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Automated Programs in the Metal Industry Marketing Essay
3 pages (821 words) , Download 2 , Essay
Free
Hurco, like any other business entity, capitalizes on its core competencies and allows users to introduce efficiency and speed in their operations. It operates in a cyclic industry which makes it vulnerable to suppliers and buyers’ power along with threats of more economical products from Hurco’s competitors having better resources.
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Addressing Environmental Issues in Marks and Spencer Marketing Assignment
18 pages (5097 words) , Download 2 , Assignment
Free
The company M&S demonstrates a major example in the case of sustainability that generated £185 million as the net benefit that was reinvested in the business. The financial, social, and environmental progress shown by the company is totally due to the integration of sustainability and the way in which the business is run. 
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The stages of the product life cycle and the marketing strategies Marketing Essay
10 pages (2500 words) , Download 2 , Essay
Free
Introduction Product life cycle is an important marketing and business analytical tool that helps to measure the demand of the customers within a market place. Product life cycle is the period or design that generally starts with initial stage of product design.
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Business Perspectives for Trendy Fashionista Marketing Essay
6 pages (1574 words) , Download 2 , Essay
Free
Trendy Fashionista is a young company that is based in the United States. It hopes to grow both in scope and dimension and be one of the proficient players in the world of fashion. This profile is written with the intention to attract potential investors. The company was established in 2005 in Washington and since then, its growth, both financially and physically, has been exceptional.
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Marketing & Entrepreneurship What makes entrepreneurs successful Is it skill or luck Marketing Essay
8 pages (2000 words) , Download 5 , Essay
Free
Readers of this essay might raise question over the selection of 92 years old reference to write up a topic like entrepreneurship. But, the fact is that that history of entrepreneurship is no less than 500 years of age hence one has to use important research works on the topic irrespective of its chronological order.
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How Consumers Make Choices Marketing Essay
7 pages (2123 words) , Download 2 , Essay
Free
Generally speaking, marketing strategies have the basic aim of reaching the customer and convincing him to buy the product. For many businesses, consumer behaviors and decisions are the sole factor on which successful marketing strategies are made (Lantos, 2010, p. 163); however, this is not always true.
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Entry into Foreign Market Marketing Essay
6 pages (1500 words) , Download 3 , Essay
Free
In this context, it is observed that Cameron International plans to penetrate further into the markets of Myanmar. The company already has a minor presence in the markets of Myanmar and plans to expand further through effective marketing strategies. There are various institutional and risk factors that would pose a problem.
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Internal and External Factors Affecting Paulo Freire Charter School Marketing Essay
5 pages (1524 words) , Download 2 , Essay
Free
Environmental factors are dynamic in nature. They are not static, and organizations should strategically plan for their effects. In the competitive business environment, the need for effective and efficient environmental planning is crucial. SWOT analysis, an acronym that describes strengths, weaknesses, opportunities, and threats, wholly covers the strategic plan for any organization.
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The Dying of the Fax Machines Marketing Essay
4 pages (1174 words) , Download 2 , Essay
Free
Advanced technology and fast communication are a death blow to some products that by now are rendered obsolete.  This essay specifically refers to the usage of Fax Machines.  The life cycle of the fax machines had passed the maturity stage and is now on a decline.  With the sudden swift of technology changes, there is an indication that it is headed in that direction.  
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The Attitudes of Chinese Students to NIKE and PEAK Brands Marketing Dissertation
6 pages (1862 words) , Download 2 , Dissertation
Free
The research methodology adopted for studying the attitudes of Chinese students to two different brands such as NIKE and PEAK has been discussed below. The research has been carried out with a mix of primary and secondary research in order to collect actual data from the field as well as validating the responses with the help of the information obtained from the secondary sources.
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The Role of Marketing Branding Marketing Essay
3 pages (750 words) , Download 2 , Essay
One of the ways of achieving this is through effective branding of a company’s products. From the case study Fairy’s brand, some of the aspects of the importance of branding can be seen despite the competitive forces in the picture. One of the biggest importance of branding is gaining market share and creating an advantage over the competition.
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Chinese Restaurant Pricing Strategy Marketing Essay
7 pages (1935 words) , Download 4 , Essay
Free
Our fine dining experience and exclusive ambiance express the highest level of hospitality and service to our customers. Only the freshest products make it to our kitchen- we do not believe in selling anything below our premium standards. Organizations usually have a choice between cost-centric, demand-centric and competition-oriented pricing strategies (Levy & Weitz, 2012).
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Exporting and Importing for a Developing Country - South Africa Marketing Essay
7 pages (1934 words) , Download 2 , Essay
Free
South Africa, which is officially referred to as the Republic of South Africa is a nation situated at the southernmost tip of Africa. The country became a sovereign state in 1994 after years of political apartheid. South Africa is segmented into nine provinces and encompasses 2,798 kilometers of coastline.
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Cereal Aisle Analysis Marketing Essay
6 pages (1500 words) , Download 2 , Essay
Free
Consumer behavior is something that has interested marketologists and business entities as long as these two have existed.  The obvious reason for this is the fact that consumer behavior is ultimately the main determinant of whether or not money will be spent on a particular product and if so to what degree.
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Current Strategy of Dunkin Donuts Marketing Term Paper
11 pages (3080 words) , Download 7 , Term Paper
Free
In part one, the researcher provided a brief analysis of the company followed by the company mission and objectives; the project introduced the product portfolio and the core competencies of the company were presented. The researcher also examined the internal and external environments by utilizing SWOT and PEST analysis to examine the factors that can favor or that cannot favor effective business performance.
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Marketing of Dove Soap Bar Marketing Research Paper
10 pages (2918 words) , Download 2 , Research Paper
Free
Production of commodities in the markets characterizes the provision of a product that has the potential to attract customers to buy it even when there are others that can serve similar purposes. This implies that in production, a company needs to have a clear understanding of its customers in relation to the things they need and an analysis of the most preferred size of the commodity.
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Good-Value Pricing Strategy for Ikea Marketing Case Study
3 pages (856 words) , Download 13 , Case Study
Free
To do so, it pursues a good-value pricing strategy, where it can offer a better life to its customers by providing quality furniture that they can afford. Ikea President Josephine Rydberg-Dumont asserts that the “shopping experience is something that is exciting and talks to many different people”. Ikea makes shopping exciting because of its low prices.
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