Marketing Essays

Marketing communication is one of the most critical aspects of a company’s overall marketing mission and a major determinant of its success in the market. It plays pivotal role as a vehicle for transmitting the information related to brand, company, products, values and services to the prospective customers.

For the purpose of sustaining in the market, it is very important for a company to focus on its revenue earning strategy and thereby develop a significant competitive edge. It can be said in the direct link-up that for the purpose of generating a steady cash flow process, it is imperative that the organization’s products and services attain high sales volume in the marketplace.

Sales promotion refers to the techniques used by companies to increase sales within a short period of time. On the other hand, Public relations or PR is managing the flow of information between organizations and the public. PR is all about creating and managing reputation (Kazmi, 2010, p. 79). It is used to gain trust and understanding between organizations and various public.

For example, it will now be easier to target the high-value customers and those who are long term customers. According to Freytag and Clarke (2001) the behavioral approach segments buyers on the basis of their knowledge, use, loyalty and attitude towards the product.

This essay explores Microsoft Corporation. The firm was incorporated in 1981 and it became public following an IPO on March 13, 1986. Today the company is currently selling Windows 8 operating system. Microsoft is the industry leader in the software industry due to the fact that they have the most popular operating system.

The author reveals the benefits of the internet as a means of advertising, through an examination of the modern travel practices of the 21st century. The internet provides a space in which an aspect of the hospitality industry can open up the information about their services to the consumer without having to contact a human element.

Conclusion For success of a business, sales force is essential and this is evidence from the fact that American Express, PepsiCo, the Hartford Financial Services Group, Oracle, Microsoft, Cisco and IBM companies spent more than $ 20 billion each year for their sales forces.

Fast food restaurants constitute independent and chain restaurants that serve all types of food like a pizza parlor, chicken grill, sandwich shops, hamburger joints, etc (Gikonyo and Berndt 12). The fast-food industry has been always associated with franchising, a method used for the distribution of goods and services used for the growth and expansion of businesses.

Apparently, the mechanism through which the price of various products are determined depend on multiple factors including the type of product, the targeted customers, availability of substitutes and other attributes influencing the supply side of the product marketing process which makes price determination, a complex phenomenon (Drury, 2005).

The pharmaceutical industry has experienced huge profits for a long time and thus pharma companies have increased their market share rigorously by penetrating into new markets. One such pharma company is GlaxoSmithKline plc (GSK) which is a British multinational pharmaceutical company headquartered in London, UK.

Readers of this essay might raise question over the selection of 92 years old reference to write up a topic like entrepreneurship. But, the fact is that that history of entrepreneurship is no less than 500 years of age hence one has to use important research works on the topic irrespective of its chronological order.

The chosen MNC is Wal-Mart Stores Inc. which is an American multinational company that runs a chain of departmental stores all over the world. The retail giant was founded by Sam Walton in 1962. It has many subsidiaries in different parts of the world which includes Japan, Mexico, Canada, Brazil, Argentina and Puerto Rico.

The students and the parents have very little knowledge about the TAFE and its uses. Reforming their marketing strategies will help these colleges as well as the needy students. Several students get rejected by universities every year. They either turn up to be school dropouts or go to a different state to continue their university education.

With a geocentric orientation, Ben & Jerry’s management is concerned, for instance, that if it enters Japan through Seven-Eleven, the latter might “control” Ben & Jerry’s more than the company anticipated since Seven-Eleven is already the company’s major distributor in the U.S.

The study makes use of both primary and secondary data in the resolution of the research problem. Secondary data is relied upon to assess the direction and prospects of the Russian online apparels market, to determine the opportunities it offers, and how Inditex could best position itself given the forecasted indicators.

According to Kemmer and Boden (2012, p. 6), the success of any business depends on the satisfaction level of its customers. The business environment has become very competitive today. As such, every company is doing its best to attract new customers and ensure that customers it already has remained loyal.

Nest protect is a smoke and carbon monoxide detector alarm system designed and launched by the Silicon Valley technological company, Nest. This is the same company which had launched the nest thermostat with huge success. The alarm is designed as user-friendly and using a high level of technology interprets data from smoke and heat.

The Dove Real Beauty Sketches is an advertisement that the Unilever Company produced with the objective of describing to women that they are beautiful naturally. This is because women think that they are less beautiful than they should be, therefore, they search for artificial beauty in the world. The company created the film while conducting research that indicated that only 4 % of the women in the globe describe themselves as being beautiful.

Café Royal has a rich history of success and image, but suffered a relatively short period of decline and possibly suffered some damage to its public image. The hotel closed for four years from 2008 to 2012 and reopened under new ownership and adopted an aggressive public relations campaign to introduce the newly opened hotel.

The emergent economies of South Asia are getting more valuable in terms of determining the quality of the economic future of the world. The company should focus on designing a new and better product for the economic conditions of the above-mentioned economic sectors. The human dedication with economic rationality is no secret.

This paper has presented brief plan of the integrated promotional strategy of Tesco considering both below the line and above line techniques for advertising. This paper has highlighted that integrated approach to marketing promotion is a careful coordination among most effective tools of promotion with emphasis on ensuring the consistency in messages being delivered to the customers.

The report is an academic and applied analysis on the importance, need, process, usage of marketing plan. It also contains a brief marketing plan for a new product concept for Mc Donald’s. Also, a brief discussion regarding the ethical issues affecting the conception and implementation of marketing planning has been included in the concluding part.

In summary, Vietnam is one of the attractive countries for international expansion. The country’s macroeconomic environment is reflecting a positive impact on the future performances of foreign-invested companies considering that its economy is rapidly growing. Also, its admission to the global economy has reduced the country’s formal and informal trade barriers, thus, entering the Vietnamese market has been made easier.

The problem of the financial crisis which has damaged the reputation of most of the firms operating in the world of developed economies will be discussed in this report. Many consumers now believe that companies acted irresponsibly without actually taking into consideration the stakes of the society as a whole. 

Thorough knowledge of the consumers assists in comprehending the thought process of the individuals along with identifying the causes behind brand and product selection amongst diverse substitutes. Understanding the consumer or their process of decision-making regarding purchases also helps in recognizing the ways by which the decision-making process.

The process of using and identifying the correct platform for promotion is a very important step on the part of Mcdonald's for the purpose of engaging in a battle in the marketplace with the rival fast-food brand. Using social media platforms will provide a significant amount of leverage in the process of producing consumer awareness.

The main aim of carrying out the analysis is to identify the best of the four companies through studying the various macroeconomic variables. Other kinds of variables considered in this analysis include financial ratios and stock prices of the identified organizations. The Qatar-based organizations under analysis include Qatar Oman Investment Co., Mazaya Qatar Real Estate Development, Barwa Group, and Dlala Holding.

Campaign strategies are based on what people value and what affects the people. Politicians must always preach practical ideas, things that can be implemented, not ideas that are out of reach. That is where campaign strategies come in. Speaking of campaign strategies, the just concluded USA's election was based on issues and ideas.

Tata is an Indian automobile company that has bought several other European brands over the last decade. Tata has acquired a British company; Jaguar, land rover, together with a South Korean company Daewoo to increase its motor vehicle production and service quality (Hollensen, 2007, p. 287). The company offers other services in its conglomerate such as consultancy services.

This paper discovers the Fashion retail marketing. Fashion is an evolution of clothing industry, due to increase in customer tastes and preferences. The mode of marketing products has also significantly changed. Many companies in the modern day opt for personalized retailing, and especially the fashion companies.

The successful expansion of firms in the global market is related to certain factors; organizational culture and structure are key elements of a firm’s strategic planning, especially in the case that the firm wishes to develop its activities worldwide. The current paper focuses on the culture and structure of a well-known Australian company, the Flight Centre.

Generally, the project makes an analysis of the stakeholders and the market segments in the region. It is identified that some of the economically advanced nations of the world could be targeted, like China and New Zealand and out of these populations, the people aged between 25 and 60 years could be chosen.

Why should the Wendy’s Brand enter the European Market “You Know When It’s Real” BY YOU YOUR SCHOOL INFO HERE DATE HERE Table of Contents 1. Introduction………………………………………………………………………. 1.1 Aim…………………………………………………………………….

The company strives despite the challenges in the global business, including economic disparity among different states barring affordability, diseases outbreak, increasing cost of production and transportation to achieve their mission. The company operates in more than 100 countries spread across the world, meaning that they have to obey the trade treaties and international trade organizations such as the World Trade Organisation. 

Weapons acquisition is among the problematic areas in the US department of defense that have decision analysis tools applied. Analytical decisions are undertaken when there is ample time to compare the facets, to choose the most profitable course of direction. The best module amongst the alternatives is taken (See appendix).

Established seventy years ago in the state of Ohio and now headquartered in Saxonville, Ohio is a family business that has been a success story over the years and now boasts revenue of 1.5 billion US dollars. The great score sheet was as a result of several market forces and strategies formulated by the stable management that the facility has struggled to maintain.

It can be a situation where an individual agrees and approves his immediate environment, events, occurrences, object, services, products etc. In other words, fulfillment or gratification of any desire can also be termed as ‘satisfaction.’ According to Zethimal et al. (1993), satisfaction is considered to be the outcome that is derived when desired services and perceived services are compared.

The Spa was built in a harmonious community, combining cultures and fostering peace of our diverse people and cultures. The Spa uses the national flower of Singapore to serve as a signature of the essence and a symbol of peace (Damai Spa Singapore n.d.). Damai is a healthy Spa experience inculcated with the extraordinary beauty of nature and resilience as a spirit of Singapore.

Individualism is defined as a working culture where people work and prioritize their individual tasks more than that of a team effort. It can also be termed as an individualist working culture where people tend to achieve their personal goals with more efficiency over their in-group goals. Whereas, collectivism can be defined as a working culture where people work in groups, form relationships among teams.

Ideally, since the start of business, John’s business philosophy was vested on offering exceptional service, best selection, high quality and value. With this, the company has been able to expand and even diversify to offering other products in business.

Health plans are undergoing tremendous alterations in the competitive arena that challenge their competitive position. Stagnation in terms of growth has been evident in the commercial market. Various cost containment strategies comprising care, disease have been quite successful in combating healthcare cost trends in the present era.

Hershey founded it, and at present, it forms part of the biggest and popular chocolate companies in the world. Essentially, the Hershey Company has been in the chocolate industry for more than a century. The popularity of the Hershey Chocolate Company grew when the company revolutionized the chocolate industry by making milk chocolate a common and affordable commodity.

Norton is antivirus software to be significantly useful for the company to efficiently run its business activities in the future. It is so because Simmons Company is engaged in the business of providing professional tax services for its clients who are either individuals or any business firms. It needs to make use of computers and the Internet frequently.

Marketing through television and internet is effective because they are available to almost every person in the world and advertising through these channels raise the level of awareness in people about ongoing changes and latest issues in healthcare. If we talk about internet advertising, we can say that it is one of the most effective tools of marketing in the present world.

Every single business, whether it is small or big needs to have a sound marketing strategy to meet the objectives of the business. Hygiene is one of the important factors within the food industry and consumers give the highest priority to it. Therefore, it is highly recommended that the company should only sell hygienic and fresh foods.

BlackBerry mobile phones have been a device commonly used in communication. It has been on the decline in the recent past years according to the census with regard to this product in the US. Notably, the product gained its base in the United States in the initial stages of its development in which case it was used mostly by adults and less used by the youths during its initial entry into the US market.

The Company was registered under commercial registration number 38200. The GIS Company acquires leases and establishes ownership as a holding Company. The Company’s legal form is a joint stock Company with an operational status. Its headquarters is based at Doha Qatar, Dafna area at 3rd floor Al Saad plaza building.

CONCLUSION Relationship Marketing has gained a dominant position in marketing and business literature. Its importance can be gauged from fact that form of relationship marketing as Customer Relationship Marketing (CRM) is now being identified as strategic goal in business (Jang, 2010).

The value chain is a system of interdependent and connected activities through linkages. It is embedded in the activity streams of a company where another affects the costs of one activity. A company can gain a competitive advantage by optimizing the coordination of the value chain to create value for services and products, which are more than what it would cost to perform value activities.

Efficient recruitment and selection of salespeople are one of the most indispensable tasks within the overall sales management. It incorporates the search for persons who can hold positions that are required by a particular organization. In the practice of recruitment and selection, there is a huge difference between order taking and order getting positions in sales.