StudentShare
Our website is a unique platform where students can share their papers in a matter of giving an example of the work to be done. If you find papers matching your topic, you may use them only as an example of work. This is 100% legal. You may not submit downloaded papers as your own, that is cheating. Also you should remember, that this work was alredy submitted once by a student who originally wrote it.
Contact Us
Sign In / Sign Up for FREE
Sign Up for FREE Sign In
Search
✕
Go to advanced search...
✕
Home
Free Samples
Premium Essays
Editing Services
Editing Proofreading Rewriting
Extra Tools
Essay Topic Generator Thesis Generator Citation Generator GPA Calculator Study Guides Donate Paper
Essay Writing Help
About Us
About Us Testimonials FAQ

Marketing Essays

Result for Subject Marketing:
19702 essays
How to Create, Win, and Dominate Markets Marketing Essay
4 pages (1000 words) , Download 2 , Essay
Free
Basically, product positioning is concerned about issues related to how a brand is positioned or perceived in the minds of a target group of customers (Randall, 1994). It is proposed that the value of the model car will be determined by the features that make it different from other vehicles found in the market.
Preview sample
Global Market Analysis of Wiggles Marketing Case Study
12 pages (3396 words) , Download 2 , Case Study
Free
Wiggles also followed the same strategy. It is believed that big will come from the small. From the beginning of the Wiggles, with young Anthony Field and with his brother and with some friends, it started its journey with the street shows in Sydney in Australia, where the focus is only to achieve fun and customer satisfaction, not the profit.
Preview sample
sponsored ads
Hire a pro to write
a paper under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
—
Apply my DISCOUNT
Tools of Monetary Policy Marketing Assignment
10 pages (2500 words) , Download 2 , Assignment
Free
The financial crisis had various effects on the economies of many countries such as reduction in the level of employment due to poor economic performance which went on for a long period, reduction in the wealth of consumers, and poor performance of the major business, which made some collapse. These worsen the living standards of the citizens.  
Preview sample
Money, Banking, and Financial Markets in the Concept of Money Demand Marketing Assignment
10 pages (2726 words) , Download 2 , Assignment
Free
The central bank plays a key role in overnight transactions by lending and borrowing money with a group of banks. Such a strategy helps it to manage monetary policy. The bank rate is often an upper limit for the overnight rate because it indicates the central bank’s eagerness to let commercial banks determine the amount of borrowing from it.
Preview sample
Promotion plan for increasing attendance at a minor league baseball game Marketing Essay
4 pages (1000 words) , Download 2 , Essay
Free
While scouting about various ideas that are used to create awareness for the minor league baseball games, it was interesting to realise that as of the current days, there are multiple minor league baseball games enjoy differing levels of demands in the country of United States.
Preview sample
Correlation Between Employee and Customer Satisfaction in the UK Hospitality Service Sector Marketing Research Proposal
7 pages (1750 words) , Download 2 , Research Proposal
Free
The notion considered for this study postulates the in-depth understanding of the correlation existing between customer satisfaction and employee satisfaction will provide empirical evidence to the underlying factors influencing such a dependency of its market performance on the internal organizational environment and managerial strategies.
Preview sample
Design Internship - Pigeon Branding and Design Marketing Essay
7 pages (1844 words) , Download 2 , Essay
Free
In 1990, Tomas Pigeon shifted the firm’s location to Oakville, Ontario, and reopened the office in Quebec in 1995. Owning as well as integrating both offices has allowed the firm to offer a comprehensive bicultural design vision to its clients, and this has remained one of the significant factors for the firm’s success.
Preview sample
Toyota. Background and Company History Marketing Essay
4 pages (1000 words) , Download 2 , Essay
Free
Toyota Case Name Course Course Instructor Date Background and Company History Toyota is amongst the largest car makers in the World and has her headquarters in Aichi, Japan with several international branches and dealership in various continents. They sold almost 7.47 vehicles globally in 2004.
Preview sample
Supply Chain Simulation: Along with Order Fulfillment Legacy Technology System Marketing Term Paper
14 pages (3949 words) , Download 2 , Term Paper
Free
The probable changes in the finance structure of the company are presented in the form of a balance sheet and income statement in the form of an attachment in this case. The best ways of supply chain management such as just in time, lean operations as well as effective management of the inventory are well outlined in this report.
Preview sample
Tesco PLCs External and Internal Business Environment Marketing Coursework
6 pages (1893 words) , Download 2 , Coursework
Free
Tesco plc is one the leading brands in the grocery and supermarket sectors in the UK as well as in the world. Tesco has prepared a 5-year long growth plan phase where the mission is to diversify the portfolio of the company. Two specific options are chosen by Tesco to implement the plan. One is the diversification through new strategic business units and diversification in terms of geographical locations.
Preview sample
Lancome Brand Management in China & USA Marketing Dissertation
47 pages (11750 words) , Download 2 , Dissertation
In order to test whether or not the theories of brand management apply to different countries, given that the same brand of products is reviewed in different markets, this dissertation chose Lancome, the luxury brand of cosmetics, and how products with that brand have been marketed in China and the USA.
Preview sample
Challenges in developing new Products in a Global Economy Marketing Essay
5 pages (1250 words) , Download 3 , Essay
Free
Products and services launched today are no longer restricted by geographical boundaries and are meant for global consumers. One challenge in doing so is to make sure that everything is culturally neutral and no specific cultural values are violated. Firms launching new products in a global economy should keep in mind that their target market is not one specific market but the entire globe and therefore should paint a global message.
Preview sample
Ethical and Social Responsibility Implications - Tobacco Companies Marketing Essay
7 pages (1962 words) , Download 3 , Essay
Free
Consumers all around the world are becoming aware of their health. The governments in different countries are floating awareness campaigns against the habit of smoking. This has led to declining in sales figures of cigarettes in the developed nations, such as the United States. In the United States sale of cigarettes is falling at the rate of around 2 percent per year (Anon., n.d.).
Preview sample
Channel Plan Designing Marketing Term Paper
4 pages (1154 words) , Download 3 , Term Paper
Free
The channel plan is necessary for both online and traditional traders as it only acts as a guide for delivering goods and services to the consumers. In existing markets where the channel of distribution is not defined, marketers can also analyze and define the channel to help manufactures improve the distribution of their services and goods.
Preview sample
Social Networks in the Middle East, Gulf and Saudi Arabia Marketing Literature review
6 pages (1936 words) , Download 3 , Literature review
Free
This is comparable with other parts of the world where every 4 out of five internet users use social networks. Statistics show that in the recent past there has been a significant adoption and use of social media platforms such as Facebook, Twitter, Google, and LinkedIn; moreover, Facebook, Twitter, and LinkedIn are major social network platforms.
Preview sample
Branding, Pricing, and Distribution at Trendy Fashionista Marketing Essay
4 pages (1047 words) , Download 2 , Essay
Free
The Trendy Fashionista cannot sustain its lightweight bags business successfully unless it pays particular attention to developing competitive branding, pricing, and distribution strategies. This paper will design domestic and global product branding strategy, pricing strategy, and distribution strategy for the organization in order to make its new product launch successful.   
Preview sample
Social Media Marketing Communication in Luxury Brands Promotion Marketing Dissertation
27 pages (7682 words) , Download 4 , Dissertation
For the majority of individuals, luxury products were previously considered difficult to access and an opportunity to use. Luxury used to indicate a product that is only accessible by a small fraction of individuals - it was a product or service that was in limited supply. Luxury products have become reasonably priced to more customers and hence, luxury brands have the probability to grow globally.
Preview sample
External and Internal Environmental Analysis of Apple Marketing Research Paper
5 pages (1445 words) , Download 7 , Research Paper
Free
Apple Inc. is an international organization originating from America. It was founded by Steve Jobs in 1976 (Apple, 2013a). The company manufactures computer software and advanced technological electronics. Apple is considered one of the best organizations in terms of innovation and creativity. The current business environment is volatile and changing.
Preview sample
Services Marketing and Management at The Edge Restaurant Marketing Case Study
8 pages (2000 words) , Download 2 , Case Study
Free
The Edge Restaurant is one of the renowned restaurants in the UK. This report focuses on the service delivery of the restaurant in the UEL Docklands Campus. After analyzing the It has been found that the restaurant has been facing issues pertaining to the delivery of quality services. The company has been recommended to make use of technology to streamline the service delivery process.
Preview sample
How Does Celebrity Endorsement Influence Consumer Purchasing Marketing Research Proposal
7 pages (1750 words) , Download 3 , Research Proposal
Free
Citing considerable business opportunities for various innovative products and services, multinational firms and organizations are increasingly trying to cater to the needs of the masses in the global markets. The arrival of multiple products of the same nature is simply complicating the competition level existent in the global market.
Preview sample
A Marketing Plan for Nutri-Grain Product of Kellogg Company Marketing Coursework
12 pages (3190 words) , Download 5 , Coursework
Free
From the above figure, it has been clearly perceived that there are mainly three distribution channels of Kellogg's. Kellogg's Company sells its products either directly to the retailers or it can sell the products such as Nutri-Grain firstly to the wholesalers and then to the retailers, and finally, it reaches to the customers.
Preview sample
International Nutrition Marketing Essay
7 pages (1750 words) , Download 3 , Essay
Free
Being in the local business for over 40 years, the company has been operating global offices for the last 20 years, with its head office in the United States. Among the services that the company offers to its customers are being an excellent animal health distributor, feed manufacturer, and a producer.
Preview sample
Marketing concept of British Gas Marketing Essay
8 pages (2000 words) , Download 5 , Essay
Free
The Marketing concept is significantly important for the companies today to sustain the intense competition (Boone, 2012). The company already has a competitive edge. It has a cost advantage and it also sells its services to the high value markets. British Gas has sustained the markets very competitively.
Preview sample
Semester at Sea Program Marketing Research Paper
6 pages (1696 words) , Download 3 , Research Paper
Free
The author of the study will highlight the features and benefits of the SAS programs. The study will also highlight its effectiveness especially to the students studying Humanities, Social science, and Environment. Finally, the study will also give an insight as to how the Semester At Sea program will help in imparting theoretical and practical knowledge to the students.
Preview sample
Future Marketing Communications Strategy Marketing Essay
10 pages (2813 words) , Download 2 , Essay
Free
There are stakeholders called consumers who have the power and freedom to choose from thousands of services and product offerings. The objective of marketing communication is to provide a platform where businesses are able to attract and retain all interested parties and stakeholders are made aware of the value of services and goods offered to them (Rossiter and Bellman, 2005).
Preview sample
Company Analysis: Globalization of China vs the United States Marketing Research Paper
15 pages (3888 words) , Download 3 , Research Paper
Free
Application of steel is used in many industries such as construction, automobiles, machinery, transportation, and many others. The global steel output was over 1547 million tons for the year ending 2012. The steel industry has experienced superior growth during the last two decades but after the global financial crisis, the industry suffered sluggishness in demand.
Preview sample
The Relevance of Marketing Concept to the 21st Century Business of Boots Marketing Essay
8 pages (2164 words) , Download 3 , Essay
Free
Marketing is an important management process that communicates the products’ or services’ value to the end-customers in order to sell the products or services. Marketing is the critical business function that helps to attract customers. Organizations can choose five different competing concepts in order to operate a business.
Preview sample
Customer Relationship Management Marketing Research Paper
10 pages (2708 words) , Download 2 , Research Paper
Free
Generally speaking, the Internet currency platform does not only enable smooth processing of online transactions but also serves as a singular platform that uses the electronic money transfer concept (Kumar & Hillegersberg, 2008). It helps in the conversion of normal currency into digitalized currencies.
Preview sample
Understanding Retail Marketing Essay
8 pages (2000 words) , Download 2 , Essay
Free
Companies in first-world countries have quickly picked up e-tailing and it has been to their benefit. On the other hand, countries from the underdeveloped regions are yet to keep up with this trend of retail. Well-established e-tail companies including Amazon.com have enjoyed massive success since their inception, however, sceptics argue that the profits generated from such ventures are inadequate.
Preview sample
Marketing Planning - Kit Kat Marketing Essay
9 pages (2562 words) , Download 2 , Essay
Free
In the recent epoch, marketing planning is changing in various perspectives. They are trying to reduce costs and widen their distribution to a broad customer base. The managers of the business firms are trying to constantly upgrade their products (Henry, 2008). Considering the selling perspective the companies now try to adopt different aggressive and modern selling strategies; like Surf Excel creating artificial demand in the market.
Preview sample
Marketing Planning - Hong Kong and Shanghai Banking Corporation Marketing Essay
20 pages (5329 words) , Download 3 , Essay
Free
HSBC has a wide network of branches in the interior regions of different cities around the globe (Euromonitor, 2012). Therefore, this bank is highly influential and occupies an important position in the international financial decision-making process. At present, the bank serves approximately 58 million customers through its operations in more than 81 countries on all the continents.
Preview sample
Future strategy for next three years (Starbucks) Marketing Essay
6 pages (1500 words) , Download 2 , Essay
Free
The government policies on trade are consistent and there is no government change expected in the coming years. This means that a strategy can be devised confidently to expand the business, keeping in view the government policies. Taxes may be reduced after the troops pull out of Afghanistan. This would increase the margin of profit for Starbucks.
Preview sample
Charlotte Beers at Ogilvy and Mather Worldwide Marketing Research Paper
4 pages (1115 words) , Download 2 , Research Paper
Free
Ultimately, when a troubled and ailing firm seeks to select a new CEO for leadership, they are oftentimes specifically interested in an individual who will be able to maximize a degree of profitability and provide certain fundamental changes within the existing structure of the entity or firm in question.
Preview sample
Elaboration of Marketing Strategies to Target and Position the Products Marketing Research Paper
4 pages (1442 words) , Download 2 , Research Paper
Free
The research paper elaborates the fact behind the obsolescence of landline usage in the United States of America (USA). In the 20th century the USA has been the leader in landline density in the world. Slowly with the advent and the rapid response in the usage of wireless phones and Voice Over Internet Protocol (VoIP) the usage of landlines has come to the verge of extinction in the USA.
Preview sample
International marketing (Automobile Industry) Marketing Essay
10 pages (2500 words) , Download 2 , Essay
Free
Overview of Automobile Industry In this age of globalization, varied types of innovative technologies and features are introduced within the vehicles. As a result, the industry of automobiles became more competitive resulting in amplification of the total sale and profit margin of the organizations operating successfully in this segment.
Preview sample
International Marketing Strategy Marketing Research Proposal
6 pages (1500 words) , Download 3 , Research Proposal
Free
The world of banking finance is highly integrated with various kinds of complex concepts as well as various kinds of frameworks related to operating standards as well as legal issues. The integration of technology in its complex processes will no doubt help in better value generation for the customers.
Preview sample
Project (Samsung Group) 5 Marketing Assignment
3 pages (750 words) , Download 7 , Assignment
Free
These two research methods generally encompass various research approaches that determines the positive research outcome based on behavior and nature of collected data. Quantitative research evaluates and analyzes several numerical data. Quantitative research method analyzes information and data based on several delegate samples within a vast populations’ number.
Preview sample
IPhone 5 Phenomenon Marketing Research Paper
5 pages (1471 words) , Download 2 , Research Paper
Free
Production workers are asked to work extra hours at an extra pace to meet the demand of consumers. Because of this reason, Apple has violated the ethical standards regarding the extra workload on workers to meet the consumer demand of the iPhone. This has created a serious negative impact on the image of Apple in the consumer market. (Kiss, Jemima; Sept 2012).
Preview sample
Promotional Strategies and Retaining a Customer Marketing Article
5 pages (1489 words) , Download 2 , Article
Free
It is a strategy that aims at developing long-term, cost-effective links for mutual benefit between the organization and the customer. While focusing on relationship marketing, organizations shift their focus from individual transactions such as convincing a customer to make use of the clinic services and long-term loyalty.
Preview sample
Coca olas Response to Changing Market Conditions Marketing Essay
5 pages (1250 words) , Download 2 , Essay
Free
Case Study: Case Study Name: University: Course: Tutor: Date: Q1 Coca cola’s response to changing market conditions were very different from the way Pepsi looked at the issue. First, Coca cola chose to focus on the carbonated drinks as their main products.
Preview sample
The Reasons for Conducting a CRM Capability Assessment Marketing Essay
8 pages (2057 words) , Download 2 , Essay
Free
CRM companies are focusing on adding analytical capabilities to the newly developed applications. However, a firm is expected to conduct an assessment of CRM capability for different reasons. Apparently, this assessment may be undertaken to facilitate understanding of data, which is applied in the creation of convergence between conventional business intelligence, market research ad CRM (Woodcock, 2005, 270).
Preview sample
Strategic Audit of Thales Transportation in China Marketing Assignment
10 pages (2913 words) , Download 3 , Assignment
Free
In this paper, Thales Group’s strategic analysis has been carried out in order to outline foreign expansion plan, Thales’ entry in China. The internal analysis has been carried out with the help of SWOT Analysis and to understand the dynamics of the external environment in China, Porter’s Five Forces model has been used.
Preview sample
Service Component and Product Mix of Fizzy Cola Marketing Assignment
4 pages (1154 words) , Download 2 , Assignment
Free
One of the prime objectives would be to develop high-quality filtration machinery which would purify the beverages and remove the pesticides. After the company has been able to establish itself in the market it would consider plans of providing services like downloading of free music, nutritional information, etc. This would help the company to position itself strongly in the beverage market.
Preview sample
Overview of the Market Failure Marketing Literature review
11 pages (2750 words) , Download 2 , Literature review
Free
Microenvironment efficiency or Pareto optimization occurs in cases where there is a possibility of making someone better off without making another one worse off. Therefore, government policies are aimed at correcting market failure as characterized by the above factors. A perfect market will cater to the needs of all people without favoring others.
Preview sample
Starbucks marketing report Marketing Essay
6 pages (1500 words) , Download 4 , Essay
Free
Various types of Marketing Strategies Starbucks can undertake several types of marketing strategies in order to improve their business performance and overcome several issues. The organization can adopt marketing mix strategy in order to enhance their product, pricing, promotional and distribution strategy.
Preview sample
Strategies for Paulo Freire Charter School Marketing Essay
6 pages (1748 words) , Download 7 , Essay
Free
Generally, Davies and Ellison (2013) note that while most educational institutions have successfully developed reports to govern the short-term operations of their organizations these assessments lack a strategic direction which has caused short-term planning measures to essentially become reductionist.
Preview sample
Impact of Creative Advertising on Consumer's Attitudes Marketing Literature review
10 pages (4076 words) , Download 2 , Literature review
Free
The creation of products and services involves the participation of two different types of entities, the producer and receiver of service and products (Robert and Xiaojing, 2004). The extent of involvement of the two different types of entities depends upon the type of product and service. For example, the products which are intangible in nature involve less involvement of the receiver.
Preview sample
The Attitudes of Chinese Students towards Two Different Brands: Nike and Peak Marketing Essay
22 pages (6251 words) , Download 2 , Essay
Peak’s intention is to develop a similar brand image and awareness as that of Nike in China. In other words, Peak is not trying to become a leader in the sportswear industry. They are imitating Nike in one way or another. At the same time, Nike has nothing to copy from Peak since they are leaders, not followers in the global sports goods manufacturing industry.
Preview sample
Two Negotiation Posts Marketing Essay
4 pages (1064 words) , Download 2 , Essay
Free
Everyone has values and perceptions on different topics; for instance, different people vary on gayism. Is it right or wrong? Well, the most important thing is not if it is right or wrong but why I feel this. Naturally, people tend to dismiss other people’s ideas, values and perceptions if they do not conform to their own.
Preview sample
Hypothetical Product Reassessment Marketing Essay
4 pages (1299 words) , Download 2 , Essay
Free
Desired impact and outcome of the project is its long-term effect on the product projected by the sustained profitability of the company.  A definite measure to sustain the project is thru distributorship or partnership as a specific form of entry to the China market. Picture of the product is shown in Annex 1, while the profile of the company may be downloaded on its company website.
Preview sample
    15951 - 16000 results of 19702 items
    We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
    ✕
    Contact Us