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Marketing Essays

Result for Subject Marketing:
19914 essays
Techniques to Research Burngreave Messenger' Marketing Issues Marketing Essay
10 pages (2500 words) , Download 3 , Essay
Free
The group consultancy module was an independent work that was involved in the creation of work done amongst other works. It was possible to work when on holiday for those who came from Sheffield and during school days among other days. Working was based on personal initiative and encouraged personal discipline among the learners involved.
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The Cooperative Group Marketing Essay
8 pages (2426 words) , Download 3 , Essay
Free
It ensures proper delivery of the products as demanded by the target customers (Wedel & et. al., 2000). About the study of market segmentation, The Co-operative Group Ltd has been chosen to demonstrate the features, failures, and overcoming of the failures in different market segmentation in terms of this company. 
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The Successful Entry of Chinese Household Electric Appliance Enterprises into the UK Market Marketing Dissertation
51 pages (10272 words) , Download 2 , Dissertation
Generally speaking, it is essential to state that venturing into new markets is rarely easy.  Add into the mix a market on another continent, in a different language group, various political systems, and changing business culture and the process of successfully navigating the waters can be difficult indeed.
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Springfield Nor'easters Marketing Article
3 pages (750 words) , Download 2 , Article
The packages can be clustered by the use of the mini plans of 15 and 30 games, half season, and full season. The packages will entail different privileges to attract more customers to buy the best package since there will be good services with the ticket type.
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How effective are samsung and apple attracting customers Marketing Assignment
9 pages (2250 words) , Download 3 , Assignment
Free
The key findings of the study was that majority of the companies try to maintain a balance between the spending used for attracting a new customer and retaining an existing customer. Strategic differences are evident with Samsung and Apple’s approach to attract new customer.
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Integrated Marketing Communications Mix Strategy for Mobile Services Providers: Vodafone vs Virgin Marketing Essay
13 pages (3798 words) , Download 2 , Essay
Free
Marketers are exploring new advertising and communication forms such as viral, entertainment and experimental marketing. Integrated marketing communications (IMC) has also emerged as an increasingly implemented strategy across organizations and agencies. The study will describe the mobile market statistics, competition and current as well as future trends, pertaining to the UK market.
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Principle of Marketing and Elements of a Marketing Plan Marketing Book Report/Review
6 pages (1811 words) , Download 2 , Book Report/Review
Free
Marketing is the key to the success of any organization. A proper and good marketing plan not only helps any organization to be profitable but also at the same time help the organization reach out to the common people across the country and understand their needs, Based on a successful marketing campaign, an organization can develop its future goal and strategies to be on the profit road.
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Southwest Airlines Marketing Strategies Marketing Essay
12 pages (3393 words) , Download 2 , Essay
Free
The company wants to provide every people in the world the opportunity to fly. The company has the intention of providing the employees with a work environment that would be a stable one and there would be equal opportunity for all the employees in the organization irrespective of any cast, creed, religion, gender, or sexual orientation to grow in their career and nurture their talents.
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Marketing Environment of Burberry Marketing Essay
6 pages (1895 words) , Download 3 , Essay
Free
Burberry is a famous fashion house in London. It was established by Tomas Burberry in 1856 as a luxury fashion house. Burberry is in the business of manufacturing clothing, fashion accessories and fragrances. Burberry has turned into an iconic brand by continuously reinventing itself as an exclusive luxury garments line.
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Evaluation of advertisement campaign Marketing Essay
4 pages (1000 words) , Download 2 , Essay
Free
The mobile phone industry has been growing at a rapid pace since the last couple of decades. One of the major rationales towards this exponential growth is the robust innovation and creativity within the industry (Ahlstrom and Bruton, 2009). In the year 2012, the industry has managed to grow at a rate of 1.3%, but recent studies suggest that the global mobile phone industry is expected to grow at a rate of 7.3% in the year 2013, thereby reflecting a sharp rebound.
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How Importance of Good HRM for Aasia's Leading Cost Airline in Malaysia Marketing Essay
7 pages (2945 words) , Download 2 , Essay
Free
Air Asia company operates in an oligopolistic market structure, one where there is only a small handful of air travel carriers. In this type of market, competitive rivalry dictates the majority of strategic business decision-making in which the organization must be adaptable and flexible to changing market conditions and competitive behaviors.  
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Entrepreneurship Marketing Assignment
6 pages (1500 words) , Download 2 , Assignment
Free
References Bibliography Introduction A person who introduces new idea or creation and makes that idea to become successful in the market is known as entrepreneur.Entrepreneurs are risk takers because they develop a new product without assuming the outcome or return.
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Call for a Blanket Ban on the Sale and Marketing of Cigarettes in the US Marketing Essay
6 pages (1597 words) , Download 2 , Essay
Free
The wheel of progress has indeed left the values affiliated to the industrial economy and mindset far behind and things have progressed into the realm of the information age. The things, habits, and consumption patterns that were earlier taken for granted are today appearing in a new light with the information being furnished by the research and development in the field of medicine.
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Defining Marketing Problems Marketing Essay
6 pages (1500 words) , Download 4 , Essay
Free
Before a marketing problem can be solved, it has first to be properly defined.  Unlike the usual problem definition typical in everyday applications, the marketing problem has to be defined in such a way that it meets specific criteria to serve the marketing function.  These are discussed in the following answers to the given questions.
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International Marketing: Apple Inc Marketing Essay
14 pages (4084 words) , Download 2 , Essay
Free
According to Geert Hofstede, Power/Distance (PD), Individualism (IDV), Masculinity (MAS), Uncertainty/Avoidance Index (UAI), and Long Term Orientation (LTO) are the five cultural dimensions (Hofstede's Cultural Dimensions, 2011). In other words, cultural dimensions in one country need not be the same in another country.
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Comparing of service operation and manufacturing operations in the market Marketing Essay
8 pages (2000 words) , Download 2 , Essay
Free
This essay explores the operations/production management that entails both quality and performance excellence embedded within the organizational strategic management. Service operations includes but not limited to service engineering and design, definition of services which requires clear description of the kind of service and the processes involved in order to deliver quality services to the customers’ satisfaction.
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Integrated Marketing Communications in Apple Inc Marketing Essay
5 pages (1250 words) , Download 3 , Essay
Free
It appears to be a four-way battle between stiff competitors. As the economy rebounds and consumer-confidence, slowly returns to the market, all businesses are looking for methods to promote themselves back to the public. Given the main disciplines of communication, business people are contemplating which avenue to pursue.
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Consumer Culture as a Contemporary Economy Marketing Essay
4 pages (1143 words) , Download 2 , Essay
Free
Consumerism is the collection of the consumer behaviors, values, and attitudes that are associated with the consumption of goods and services and it is associated with social status, social movements, and economic development. On the other hand, materialism is the significance that a customer attaches to a specific good or service and it is characterized by satisfaction and dissatisfaction.
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Positioning and Communications Strategy for a New Weight-Loss Drug Overweight Adults in the US Marketing Essay
13 pages (3334 words) , Download 3 , Essay
Free
Cambridge Sciences Pharmaceuticals (CSP) defines an international health care institute that focuses on the development, manufacture, and marketing of medicines that aid in the treatment of immune deficiencies, gastrointestinal diseases, and metabolic disorders. The drug also aids in treating related acute and chronic medical conditions. In 2007, the company attained sales accumulating to $25 billion.
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LumiCore - Business to Business Market and Business to Customer Market Marketing Essay
16 pages (4367 words) , Download 3 , Essay
Free
Noting that each of the two markets has its own characteristics and values, the present report will help the Board of LumiCore in taking the right decision on the market segment as the report outlines a marketing plan to target the chosen segment. Through the review, it has been established that indeed the United Kingdom has a lot of potential for the decorative industry and the production of paints.
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The main dangers of using mergers or acquisitions as a form of market entry Marketing Essay
5 pages (1250 words) , Download 3 , Essay
Free
The two terms have a slight difference, on one hand, acquisition may refer to a company taking over another and establishing itself as a new owner. On the other hand, merger occurs when two companies agree to operate as one new company.
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Ethics And Strategy Marketing Essay
3 pages (750 words) , Download 2 , Essay
Free
In order to choose the company that I want to research further for the week 6 project I followed the professor’s advice and choose a company from the Russell 2000 index. I was not very familiarized with the index so I had to search online for a list of the entire composition of the 2000 companies that made up Russell 2000.
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Co-branding: The Techno Hoodie Marketing Essay
8 pages (2181 words) , Download 2 , Essay
Free
The main advantages of co-branding include the achievement of increased sales alongside the gain of a wider market and customer base. It provides an instrumental tool in handling every marketing issue from building preliminary customer awareness and to fostering customer loyalty for the new product (Doshi 2006).
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The Good and the Bad of Globalization Marketing Essay
4 pages (1091 words) , Download 2 , Essay
Free
Many countries that were previously considered disconnected or redundant have gained prominence. This process has been perennial and has been amplified by the continuous development in technology and communication. Today, with one click, one can connect to, transact, see and hear someone sitting thousands of miles away.
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Supply Chain Information Management Marketing Assignment
3 pages (750 words) , Download 5 , Assignment
Free
When the services are farmed out to a third party it is called outsourcing. The two terms namely outsourcing and offshoring are used interchangeably. The main advantage that one receives from outsourcing is lower costs, augmented efficiency, variable capacity, lack of in-house resources, admittance to particular IT skills, greater access to innovation along with thought leadership.
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Principles of Marketing CA Marketing Essay
6 pages (1605 words) , Download 2 , Essay
Free
Applying the teaching materials, explain why one product purchase was a High Involvement purchase and the other was a Low Involvement purchase. (10%) Using the five-stage model of the Purchase Decision Process in the model of consumer buying behavior described in Module 1, describe in detail the process you went through in making each purchase.
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3 Monthly Business Plan Working as a Sales Consultant Marketing Essay
3 pages (750 words) , Download 2 , Essay
3 monthly business plan working as a sales consultant.Casino in Disbury Manchester business plan Introduction Casino business has always been a tricky business in the past and owners have constantly been faced by challenges here and there. However, the few who managed to be successful in the business passed through a lot of hardship to reach there.
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Marketing as One of the Organizational Functions Marketing Literature review
5 pages (1250 words) , Download 3 , Literature review
Free
The proposed research aims to focus on the concept of marketing, the main debates that exist in the marketing subject area such as manipulative marketing which attempts to hide flaws in the quality of a product, internationalization, and globalization affecting the scope of marketing, and the debate regarding principle of AIDA (Awareness, Interest, Desire and Action).
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International Marketing - Brand Identity and Equity, Advertising and Sales Force Marketing Essay
8 pages (2391 words) , Download 2 , Essay
Brand management is often considered as an art to manage and improve the identity of a particular product or brand in the minds of the customers, which helps in creating a competitive corporate reputation. Brand management intends to facilitate in augmenting the attributes of the brand thereby amplifying its brand value or brand equity which is extremely essential to secure a persuasive corporate image.
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Audi and Its Communication Strategy in the UK Marketing Essay
9 pages (2453 words) , Download 3 , Essay
Free
In this report, we will discuss the communication strategy of Audi in the United Kingdom in detail. We will first briefly discuss the history of the company in the United Kingdom. In the end, we will comment on the efficacy of the communication strategy of the company in the UK market alongside some recommendations.
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Role of America's Federal Reserve in Contributing to Actions Leading to the 2008 Financial Crisis Marketing Essay
9 pages (2741 words) , Download 2 , Essay
Free
The Federal Reserve of the United States was established in 1913 as a means of stabilizing currency issues within the country. Since its emergence, the Fed has prominently functioned in response to the major crises of the 20th and 21st centuries. Essentially, the Fed operates by raising and lowering interest rates in accord with the current United States financial climate.
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Analysis of Ford Motors Company Marketing Research Paper
4 pages (1229 words) , Download 2 , Research Paper
Free
The first attempt that Henry Ford made at starting his own motor company was in 1901 but began the Cadillac Motor Company in the year 1902. He launched the company in a factory converted in 1903 with a capital of about $28,000 that had been obtained from around twelve investors (Geyer, 2011). The most prominent investors involved in establishing the Ford Company were Horace and John Dodge.
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Analysis of the Strategic Situation of the Mobile Phone Handset Firm Marketing Essay
9 pages (2587 words) , Download 3 , Essay
Free
HTC Corporation was established in the year 1997 and was initiated as one of the Taiwanese firms that create and make goods sold under other umbrella brands. HTC prepares products sold under other brands that belong to mobile phone operators and computer designers. It is recognized as a manufacturer of a number of preferred OEM-branded devices of mobile phones.
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Defining the Target Market and Positioning Jims Cleaning Marketing Essay
8 pages (2326 words) , Download 4 , Essay
Free
The leading cleaning service provider company in Australia, Jim’s Cleaning Group, caters to an all-around cleaning service for both the homes as well as the businesses. It touches every part of the domestic or corporate establishments from the windows to the blinds, from carpets to driveways, from cars to kitchens, and from factory floors to office floors and leaves it sparkling, neat and dirt–free.
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PRICE, CONSUMER BUYING BEHAVIOR AND MARKETING ACTIVITIES Marketing Essay
4 pages (1000 words) , Download 3 , Essay
Free
PRICE, CONSUMER BUYING BEHAVIOR AND MARKETING ACTIVITIES . In order to comprehend consumer behaviors, it is important for marketers to recognize the economic constraint of consumers because it influences their decision making process concerning what they want to buy.
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Creating Value to Customers and Firm as Part of Marketing Marketing Essay
9 pages (2581 words) , Download 4 , Essay
Free
Creating value for customers is an intrinsic part of marketing in the contemporary global market because it creates an opportunity for achieving a competitive advantage. Many companies are nowadays creating brand products of high quality; thus, they utilize technologies with the purpose of achieving a competitive advantage.
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Integrated Organizational Communication Marketing Essay
10 pages (2778 words) , Download 3 , Essay
Free
This report will mainly cover the principles of marketing by the usage of the main concepts and theories. In Dell’s case, we shall use the 7P’s of service marketing with the main emphasis being placed on the customer.  This research will be divided into sections each explaining how the case product has been placed for marketing.
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Managing People and Utilizing Absence Management Solutions Marketing Essay
10 pages (2870 words) , Download 3 , Essay
Free
There are numerous reasons why the employees seek leaves it could be maternity leave, sickness, lateness, educational leave, or a sudden accident like death or even birth. To maintain a pleasant environment connected to absence management today many organizations are taking important measures to keep the employee record straight and with good attendance.
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Meditech Supply Chain Design Marketing Essay
7 pages (1780 words) , Download 2 , Essay
Free
Meditech is one of the principal market leaders in the supply of endoscopic surgical instruments. The Company is responsible for manufacturing and supplying low-cost surgical equipment, either to independent surgeons or hospitals. Meditech’s distribution network is managed from the main warehouse, where members of staff dispatch the instruments both to local, as well as, international customers.
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Challenges Facing Eastern Foods Marketing Research Paper
8 pages (2516 words) , Download 2 , Research Paper
Free
The firm’s workforce needs to be appropriately trained in order to be able to meet the standards set by the firm’s strategic managers. Reference is made in particular to the quality of food preparation but also to the quality of customer services. In the context of HRM, another issue should be addressed: employees may be asked to work overtime.
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Analysis of Environment and the Existing Service Marketing Assignment
8 pages (2506 words) , Download 2 , Assignment
Free
The service proposed through this report, to be included by the organization, would emphasize building customer satisfaction by rendering them with extra services such as serving them with coffee, looking after their conveniences, and clarifying their queries regarding the items showcased in the museum. The management of the organization can also promote the museum in the UK.
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How to Overcome Organizational Barriers to Creativity and Innovation Marketing Essay
7 pages (2393 words) , Download 3 , Essay
Free
The outcomes of innovation, executives require to evaluate both the consequences of a failure and opportunities for development that innovation processes provide. The positive impacts of innovation are sustainable development, improved health care, increased productivity, the creation of high-paying jobs, and competitive industries.
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Why Social Media Is Important for Marketing Marketing Assignment
11 pages (3183 words) , Download 3 , Assignment
Free
Social media which promotes social networking among the masses has become a very important form and medium of communication. Talking about social networking sites, it can be said that the growth of social networking sites has been largely augmented by the tremendous favoring of the growth prospects of the United States.
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The Strategic Position of Volkswagen Marketing Essay
10 pages (2744 words) , Download 4 , Essay
Free
The purpose of this report is to assess the strategic position of Volkswagen which is a dominant player within the global automotive industry. The VRIN analysis and PESTEL analysis are used to identify the factors influencing the company; these aspects include an assessment of Volkswagen’s competitive advantage and political, economic, social, technological, environmental, and legal factors.
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Discussion of a current marketing problem Marketing Essay
4 pages (1000 words) , Download 2 , Essay
Free
In 2012, however, competitors such as Hulu and other online video providers were making it very cost effective to pay small fees (such as $.99) to watch a favorite video or experience other film-centric productions. At the same time, major retailers such as Wal-Mart were providing kiosks with very relevant and new movie releases which could easily be procured by mass market consumers for a very low cost.
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Steps you can take to make online system safe for customers Marketing Research Paper
3 pages (750 words) , Download 2 , Research Paper
Latest developments in technology can be found in various industries, but there are certain markets which gains more than the rest. Reduction in cost of production, easier ways of networking, rise in employment levels are some of the major benefits that we have been reaping in the last few decades due to the progress in technology.
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Market Position of Aston Manor Brewery Marketing Essay
13 pages (3774 words) , Download 3 , Essay
Free
The previous research report was meant to analyze the market position of Aston Manor Brewery. In order to do so, we have collected data from several sources and both primary, as well as secondary data, have been collected from the market. The principal aim of that report was to understand the position of Aston Manor Brewery in the cider market of the United Kingdom (UK).
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Practical Marketing Communication Marketing Essay
12 pages (3427 words) , Download 2 , Essay
Free
Their product endorsements by influential personalities in the country that people could identify with and the common users of the service were perhaps the most effective marketing communication style that they used. It got more people viewing the company as more customer-centered as the endorsement made people understand the real convenience and time saving that using the product brought.
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Semester at Sea Program Marketing Research Paper
6 pages (1696 words) , Download 3 , Research Paper
Free
The author of the study will highlight the features and benefits of the SAS programs. The study will also highlight its effectiveness especially to the students studying Humanities, Social science, and Environment. Finally, the study will also give an insight as to how the Semester At Sea program will help in imparting theoretical and practical knowledge to the students.
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Channel Plan Designing Marketing Term Paper
4 pages (1154 words) , Download 3 , Term Paper
Free
The channel plan is necessary for both online and traditional traders as it only acts as a guide for delivering goods and services to the consumers. In existing markets where the channel of distribution is not defined, marketers can also analyze and define the channel to help manufactures improve the distribution of their services and goods.
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