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Marketing Essays

Result for Subject Marketing:
19895 essays
The main dangers of using mergers or acquisitions as a form of market entry Marketing Essay
5 pages (1250 words) , Download 3 , Essay
Free
The two terms have a slight difference, on one hand, acquisition may refer to a company taking over another and establishing itself as a new owner. On the other hand, merger occurs when two companies agree to operate as one new company.
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Ethics And Strategy Marketing Essay
3 pages (750 words) , Download 2 , Essay
Free
In order to choose the company that I want to research further for the week 6 project I followed the professor’s advice and choose a company from the Russell 2000 index. I was not very familiarized with the index so I had to search online for a list of the entire composition of the 2000 companies that made up Russell 2000.
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Co-branding: The Techno Hoodie Marketing Essay
8 pages (2181 words) , Download 2 , Essay
Free
The main advantages of co-branding include the achievement of increased sales alongside the gain of a wider market and customer base. It provides an instrumental tool in handling every marketing issue from building preliminary customer awareness and to fostering customer loyalty for the new product (Doshi 2006).
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The Good and the Bad of Globalization Marketing Essay
4 pages (1091 words) , Download 2 , Essay
Free
Many countries that were previously considered disconnected or redundant have gained prominence. This process has been perennial and has been amplified by the continuous development in technology and communication. Today, with one click, one can connect to, transact, see and hear someone sitting thousands of miles away.
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Supply Chain Information Management Marketing Assignment
3 pages (750 words) , Download 5 , Assignment
Free
When the services are farmed out to a third party it is called outsourcing. The two terms namely outsourcing and offshoring are used interchangeably. The main advantage that one receives from outsourcing is lower costs, augmented efficiency, variable capacity, lack of in-house resources, admittance to particular IT skills, greater access to innovation along with thought leadership.
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Principles of Marketing CA Marketing Essay
6 pages (1605 words) , Download 2 , Essay
Free
Applying the teaching materials, explain why one product purchase was a High Involvement purchase and the other was a Low Involvement purchase. (10%) Using the five-stage model of the Purchase Decision Process in the model of consumer buying behavior described in Module 1, describe in detail the process you went through in making each purchase.
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3 Monthly Business Plan Working as a Sales Consultant Marketing Essay
3 pages (750 words) , Download 2 , Essay
3 monthly business plan working as a sales consultant.Casino in Disbury Manchester business plan Introduction Casino business has always been a tricky business in the past and owners have constantly been faced by challenges here and there. However, the few who managed to be successful in the business passed through a lot of hardship to reach there.
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Marketing as One of the Organizational Functions Marketing Literature review
5 pages (1250 words) , Download 3 , Literature review
Free
The proposed research aims to focus on the concept of marketing, the main debates that exist in the marketing subject area such as manipulative marketing which attempts to hide flaws in the quality of a product, internationalization, and globalization affecting the scope of marketing, and the debate regarding principle of AIDA (Awareness, Interest, Desire and Action).
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International Marketing - Brand Identity and Equity, Advertising and Sales Force Marketing Essay
8 pages (2391 words) , Download 2 , Essay
Brand management is often considered as an art to manage and improve the identity of a particular product or brand in the minds of the customers, which helps in creating a competitive corporate reputation. Brand management intends to facilitate in augmenting the attributes of the brand thereby amplifying its brand value or brand equity which is extremely essential to secure a persuasive corporate image.
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Audi and Its Communication Strategy in the UK Marketing Essay
9 pages (2453 words) , Download 3 , Essay
Free
In this report, we will discuss the communication strategy of Audi in the United Kingdom in detail. We will first briefly discuss the history of the company in the United Kingdom. In the end, we will comment on the efficacy of the communication strategy of the company in the UK market alongside some recommendations.
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Role of America's Federal Reserve in Contributing to Actions Leading to the 2008 Financial Crisis Marketing Essay
9 pages (2741 words) , Download 2 , Essay
Free
The Federal Reserve of the United States was established in 1913 as a means of stabilizing currency issues within the country. Since its emergence, the Fed has prominently functioned in response to the major crises of the 20th and 21st centuries. Essentially, the Fed operates by raising and lowering interest rates in accord with the current United States financial climate.
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Analysis of Ford Motors Company Marketing Research Paper
4 pages (1229 words) , Download 2 , Research Paper
Free
The first attempt that Henry Ford made at starting his own motor company was in 1901 but began the Cadillac Motor Company in the year 1902. He launched the company in a factory converted in 1903 with a capital of about $28,000 that had been obtained from around twelve investors (Geyer, 2011). The most prominent investors involved in establishing the Ford Company were Horace and John Dodge.
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Analysis of the Strategic Situation of the Mobile Phone Handset Firm Marketing Essay
9 pages (2587 words) , Download 3 , Essay
Free
HTC Corporation was established in the year 1997 and was initiated as one of the Taiwanese firms that create and make goods sold under other umbrella brands. HTC prepares products sold under other brands that belong to mobile phone operators and computer designers. It is recognized as a manufacturer of a number of preferred OEM-branded devices of mobile phones.
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Defining the Target Market and Positioning Jims Cleaning Marketing Essay
8 pages (2326 words) , Download 4 , Essay
Free
The leading cleaning service provider company in Australia, Jim’s Cleaning Group, caters to an all-around cleaning service for both the homes as well as the businesses. It touches every part of the domestic or corporate establishments from the windows to the blinds, from carpets to driveways, from cars to kitchens, and from factory floors to office floors and leaves it sparkling, neat and dirt–free.
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PRICE, CONSUMER BUYING BEHAVIOR AND MARKETING ACTIVITIES Marketing Essay
4 pages (1000 words) , Download 3 , Essay
Free
PRICE, CONSUMER BUYING BEHAVIOR AND MARKETING ACTIVITIES . In order to comprehend consumer behaviors, it is important for marketers to recognize the economic constraint of consumers because it influences their decision making process concerning what they want to buy.
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Creating Value to Customers and Firm as Part of Marketing Marketing Essay
9 pages (2581 words) , Download 4 , Essay
Free
Creating value for customers is an intrinsic part of marketing in the contemporary global market because it creates an opportunity for achieving a competitive advantage. Many companies are nowadays creating brand products of high quality; thus, they utilize technologies with the purpose of achieving a competitive advantage.
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Integrated Organizational Communication Marketing Essay
10 pages (2778 words) , Download 3 , Essay
Free
This report will mainly cover the principles of marketing by the usage of the main concepts and theories. In Dell’s case, we shall use the 7P’s of service marketing with the main emphasis being placed on the customer.  This research will be divided into sections each explaining how the case product has been placed for marketing.
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Managing People and Utilizing Absence Management Solutions Marketing Essay
10 pages (2870 words) , Download 3 , Essay
Free
There are numerous reasons why the employees seek leaves it could be maternity leave, sickness, lateness, educational leave, or a sudden accident like death or even birth. To maintain a pleasant environment connected to absence management today many organizations are taking important measures to keep the employee record straight and with good attendance.
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Meditech Supply Chain Design Marketing Essay
7 pages (1780 words) , Download 2 , Essay
Free
Meditech is one of the principal market leaders in the supply of endoscopic surgical instruments. The Company is responsible for manufacturing and supplying low-cost surgical equipment, either to independent surgeons or hospitals. Meditech’s distribution network is managed from the main warehouse, where members of staff dispatch the instruments both to local, as well as, international customers.
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Challenges Facing Eastern Foods Marketing Research Paper
8 pages (2516 words) , Download 2 , Research Paper
Free
The firm’s workforce needs to be appropriately trained in order to be able to meet the standards set by the firm’s strategic managers. Reference is made in particular to the quality of food preparation but also to the quality of customer services. In the context of HRM, another issue should be addressed: employees may be asked to work overtime.
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Analysis of Environment and the Existing Service Marketing Assignment
8 pages (2506 words) , Download 2 , Assignment
Free
The service proposed through this report, to be included by the organization, would emphasize building customer satisfaction by rendering them with extra services such as serving them with coffee, looking after their conveniences, and clarifying their queries regarding the items showcased in the museum. The management of the organization can also promote the museum in the UK.
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How to Overcome Organizational Barriers to Creativity and Innovation Marketing Essay
7 pages (2393 words) , Download 3 , Essay
Free
The outcomes of innovation, executives require to evaluate both the consequences of a failure and opportunities for development that innovation processes provide. The positive impacts of innovation are sustainable development, improved health care, increased productivity, the creation of high-paying jobs, and competitive industries.
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Why Social Media Is Important for Marketing Marketing Assignment
11 pages (3183 words) , Download 3 , Assignment
Free
Social media which promotes social networking among the masses has become a very important form and medium of communication. Talking about social networking sites, it can be said that the growth of social networking sites has been largely augmented by the tremendous favoring of the growth prospects of the United States.
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The Strategic Position of Volkswagen Marketing Essay
10 pages (2744 words) , Download 4 , Essay
Free
The purpose of this report is to assess the strategic position of Volkswagen which is a dominant player within the global automotive industry. The VRIN analysis and PESTEL analysis are used to identify the factors influencing the company; these aspects include an assessment of Volkswagen’s competitive advantage and political, economic, social, technological, environmental, and legal factors.
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Discussion of a current marketing problem Marketing Essay
4 pages (1000 words) , Download 2 , Essay
Free
In 2012, however, competitors such as Hulu and other online video providers were making it very cost effective to pay small fees (such as $.99) to watch a favorite video or experience other film-centric productions. At the same time, major retailers such as Wal-Mart were providing kiosks with very relevant and new movie releases which could easily be procured by mass market consumers for a very low cost.
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Steps you can take to make online system safe for customers Marketing Research Paper
3 pages (750 words) , Download 2 , Research Paper
Latest developments in technology can be found in various industries, but there are certain markets which gains more than the rest. Reduction in cost of production, easier ways of networking, rise in employment levels are some of the major benefits that we have been reaping in the last few decades due to the progress in technology.
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Market Position of Aston Manor Brewery Marketing Essay
13 pages (3774 words) , Download 3 , Essay
Free
The previous research report was meant to analyze the market position of Aston Manor Brewery. In order to do so, we have collected data from several sources and both primary, as well as secondary data, have been collected from the market. The principal aim of that report was to understand the position of Aston Manor Brewery in the cider market of the United Kingdom (UK).
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Practical Marketing Communication Marketing Essay
12 pages (3427 words) , Download 2 , Essay
Free
Their product endorsements by influential personalities in the country that people could identify with and the common users of the service were perhaps the most effective marketing communication style that they used. It got more people viewing the company as more customer-centered as the endorsement made people understand the real convenience and time saving that using the product brought.
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Semester at Sea Program Marketing Research Paper
6 pages (1696 words) , Download 3 , Research Paper
Free
The author of the study will highlight the features and benefits of the SAS programs. The study will also highlight its effectiveness especially to the students studying Humanities, Social science, and Environment. Finally, the study will also give an insight as to how the Semester At Sea program will help in imparting theoretical and practical knowledge to the students.
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Channel Plan Designing Marketing Term Paper
4 pages (1154 words) , Download 3 , Term Paper
Free
The channel plan is necessary for both online and traditional traders as it only acts as a guide for delivering goods and services to the consumers. In existing markets where the channel of distribution is not defined, marketers can also analyze and define the channel to help manufactures improve the distribution of their services and goods.
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Environmental audit Tesco Plc Marketing Coursework
7 pages (1750 words) , Download 7 , Coursework
Free
Global recession during 2007 to 2009 has substantial impact on the overall retail industry across the world. The external environment determines the outlook of industry and hence it is very important to analyze the external environment in order to formulate appropriate strategy for the organization.
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Hovey Insurance and Financial Services Marketing Research Paper
5 pages (1342 words) , Download 2 , Research Paper
Free
Funds are an important tool when implementing any type of business plan. Among the various uses of funds in a firm, are payments for consultancy fees, settling wages for the website developers, marketing fees as well as miscellaneous expenses. If these fees are unsuccessful, the organization cannot successfully move the project to the completion stage.  
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US Airways Cost Analysis Marketing Essay
4 pages (1332 words) , Download 3 , Essay
Free
It has further lowered the Earnings per Share (EPS) available to the shareholders. The reason for this decrease in profits can be apportioned to the volatility in the prices of fuel. As mentioned in the quarterly report of 2013, daily the prices of Brent crude oil fluctuated between $110 per barrel to $97 per barrel in April.
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Advertising and promotion of Galaxy chocolate Marketing Essay
3 pages (750 words) , Download 2 , Essay
The terms advertising and promotion are both utilized interchangeably because they tend to have a strong correlation.Advertising refers to an act/ a form of business communication, of making a product or service from getting known by the members of the public.Normally, adverting\should be persuasive and should also capture the attention of the members of public.There are various ways in which companies may decide to advertise its product.Among the ways include the use of social Media such as television, via public announcement such as radio, newspapers, magazines, bill boards.On the contrary, Marketing entails the act of directing the flow of goods and services from the producers to the consu
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MAC Cosmetics and Black Female Consumers Marketing Essay
13 pages (3743 words) , Download 3 , Essay
Free
The paper is an analysis of a marketing problem at MAC Cosmetics. The company needs to expand its market base and might be ignoring an obvious yet potentially profitable group - black women. The research hypothesis to be proved in the paper was “MAC Cosmetics does not adequately cater to the divergent needs of black women.”
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The Sale of Yoplait Yogurt Marketing Research Paper
8 pages (2419 words) , Download 2 , Research Paper
Free
Additionally, these products are packed in different sizes and flavours that attract different pricing. Packing in different sizes and quantities as well as quality is a marketing strategy using the prices as the major marketing mode. Different prices of the same products also increase the market by factoring in or incorporating other customers.
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The Strategies Employed by Morrisons Supermarkets Marketing Essay
9 pages (2810 words) , Download 6 , Essay
Free
The SWOT analysis of Morrison Supermarket reveals the actual forces it is facing both internally as well as externally. If the strengths of the company are considered, it can be seen that it has a strong presence in the Northern part of the United Kingdom with rapidly expanding manufacturing capabilities. It also has a long-standing management team to support such expansion.
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Managing Strategic Marketing Malaysian company PROTON Marketing Essay
14 pages (3500 words) , Download 2 , Essay
Free
Marketing mix is one of the core components of a marketing plan. This paper describes how PROTON, a car Malaysian car manufacturing company, can improve its marketing mix to evaluate the success of the marketing plan.
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Product-Service Marketing and the Differentiation of Goals Marketing Essay
11 pages (2750 words) , Download 2 , Essay
Free
A campaign for school marketing, in order to be successful, must be built upon a foundation that accounts for the differences between services and physical goods, and accommodates the market presentation of school-based services in a way that allows the school to be competitive.
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Marketing Communications: Paragon Software Ltd Marketing Essay
8 pages (2239 words) , Download 2 , Essay
Free
He believes that it will yield to increase in sales. From the research above it is obvious that advertising can generate to a sales increase. However, it involves many expenses but it does not guarantee a 100% sales increase. Therefore, there is a need to employ direct marketing and sales promotion as marketing tools.
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The Considerations that Need to Underpin Decisions on the Pricing Strategy Marketing Case Study
9 pages (2579 words) , Download 4 , Case Study
Free
Net-A-Porter sells fashionable clothing and accessories, bags, shoes, and designer wear, which makes the brand unique. It has the privilege to demand premium prices. Therefore premium pricing strategy, along with the considerations of adopting the premium pricing strategy, enables the brand to earn high revenue and increased brand awareness.
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Various Facets of Organizational Development Marketing Research Paper
20 pages (5712 words) , Download 6 , Research Paper
Free
In the first part, the study has conducted a literature review in order to understand the importance of various theoretical concepts of OD. On the basis of the theoretical argument presented in the literature review, the study has identified internal and external issues which can force an organization to seek OD intervention.
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Choice & Manipulation Marketing PowerPoint Presentation
4 pages (1000 words) , Download 2 , PowerPoint Presentation
Free
 The author states that IMS Health Inc. Et. Al. v. Kelly Ayotte, was an important case that decided on the right of the information providers to sell the data related to the prescribing practices of doctors to pharmaceutical companies. The pharmaceutical companies used this information to streamline their detailing strategies.
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The challanges of adopting a multi-channel retail approach Marketing Essay
15 pages (3750 words) , Download 2 , Essay
Free
It is evident that retailers are now having to move away from the conventional economics based approach to consider the benefit of integrating effective customer relationship management into retail strategy to create value for its customers as part of integrated retail strategy.
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Alliances as Strategic Tools Marketing Book Report/Review
3 pages (750 words) , Download 3 , Book Report/Review
Presently, if any organization wants to enter a new market or diversify, start a new business, the best way to do this with less resources and limited cost is strategic alliance. It has become the core of every business in order to be successful in this intense competition.
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Segmentation and Targeting Marketing Essay
3 pages (750 words) , Download 3 , Essay
The company began to expand in 1987, when Howard Schultz became in charge (Stanley, 2002). Schultz strategy was to create a personal association between customers and coffee. A few years later, the company expanded enormously until it became the undisputed leader in the production of fine coffee.
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Buying Decisions of the Parents, the Family as a Consumer Base Unit Marketing Essay
72 pages (9583 words) , Download 3 , Essay
McNeal (2003) as cited in Lackman&Lanasa, 1993 suggested that on average in the United States, children between the ages of 4 to 12 years had an influence on parents’ buying that was worth 130 billion dollars Children’s influence on their parent's buying pattern varied with each subdivision stage. Children that were considered to be the initiators exerted greater influence on their parents in decisions on buying household products.
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Growth and Development of Facebook Marketing Essay
5 pages (1594 words) , Download 5 , Essay
Free
The influence of Facebook over human life at present is tremendous and it is difficult to describe it in words. Business, marketing, advertising, politics, etc are some segments in which Facebook contributed heavily to the global public apart from providing instant communication opportunities. It influences the recent political developments in the Arab world.
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Advertising Strategy Used by Old Navy to Target Young Male Customers Marketing Essay
4 pages (1000 words) , Download 2 , Essay
Free
The purpose of this memo is to apprise you of my feelings and professional opinion regarding the new advertising campaign launched by Old Navy directed at young male customers. Indeed, you have even targeted this campaign at ‘Mike’, a hypothetical consumer in the age bracket 25 to 35 years, who would presumably go for these products in a big way.
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Ethical Issues Surrounding Children Advertising Marketing Essay
4 pages (1525 words) , Download 2 , Essay
Free
Hence, youngsters do not have the same critical thought as grown-ups do and more apt to believe ads (Buijzen & Valkenburg 2005). Ads may take advantage of children’s irresistible desires for bodily gratification, attachment, play, persuading them to choose to prefer physical items over socially driven alternatives.
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