CHECK THESE SAMPLES OF Promotional Strategies and Retaining a Customer
Pricing is a very important aspect of the firms' existence and hence, firms must develop proper pricing strategies and convert them into effective competitive advantages.... promotional strategies that are adopted by a retailer include different forms of communication to attract customers to the retail outlet.... Understanding customer perceptions will help retailers to know about the nuances of marketing.... The expectation in offering products at low prices is that one customer uses the product, they will develop an interest in the product....
3 Pages
(750 words)
Case Study
Customer loyalty can be defined as the totality of positive attitudes or feelings that would urge a customer to consider the re-purchase of a particular product, service or brand or re-visit a particular company, shop or website.... Customers a customer is the person purchasing a commodity and starts a relationship with the company and uses its product over a period of time.... This entire project revolves around the effect of loyalty schemes for customer retention on the retail segment....
14 Pages
(3500 words)
Book Report/Review
Some food retailers like Aldi's and Lidl's have not adopted any promotional strategies and instead they have gone for low pricing on the basis that it introduces stable pricing to customers.... The aims of this research are to determine the impact retail promotion strategies have had on customer behaviour in the food retail market in the UK, and also to determine if customers perceive these strategies as being successful.... The study investigates whether customer behaviour is changing in this industry, especially in light of the lack of customer loyalty in terms of where customers source their products....
10 Pages
(2500 words)
Essay
The above strategies and values of strategic planning are analyzed to identify the Strength, Weakness, Opportunity, and Threats (SWOT Analysis) of the company with respect to the competitors.... The paper "customer Retention of TESCO Company" discusses the strategic approach of the complex issues faced by retail organizations faces at a strategic level.... The success of the loyalty program is because of the commitment of TESCO to treat customers as individuals focusing on key areas of multidimensional customer segmentation and tailored communications....
10 Pages
(2500 words)
Case Study
The marketers in the current scenario are more into delighting their customers, though they rarely examine its strategies and their execution.... From the paper "customer Service and Loyalty at Wal-Mart and Tesco" it is clear that customer service, product orientation and customer loyalty forms a part of business in the retail industry.... The paper analyzes marketing issues related to customer service and loyalty with application to marketing planning in retail businesses....
7 Pages
(1750 words)
Essay
The application of six sigma concepts and DMAIC technique to design a customer loyalty program is the most commendable business proposal.... The paper under the title 'customer Loyalty Schemes' focuses on TESCO which has been a pioneer in the implementation of customer loyalty schemes which had greater intensity of the response and also paved the way for business excellence due to customer retention.... TESCO also focuses on direct strategies with the primary objective of customer retention by promoting customer loyalty schemes attracting more customers to scale up the business prospects using proven quality approaches like six sigma implementation....
6 Pages
(1500 words)
Case Study
Customer loyalty can be defined as the totality of positive attitudes or feelings that would urge a customer to consider the re-purchase of a particular product, service or brand or re-visit a particular company, shop or website.... The paper "The Impact of Loyalty Schemes on the Retail Segment " states that report justifies the fact that there is a positive outcome on customer loyalty programs and it definitely increases the profitability and helps the retail store in the process of business expansion....
16 Pages
(4000 words)
Research Paper
The author outlines the pricing, promotion, store design, and customer service.... The payment can be done through the internet and the products are delivered to the customer by courier and shipping service.... This work called "Retailing Business on International Platform" describes the key aspects of international retail business....
8 Pages
(2000 words)
Essay