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Marketing Products - Assignment Example

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Market Products Name of the student University Table of Contents Table of Contents 2 (1)Product Evaluation & Characteristics 3 (2) Service Component of Fizzy Cola 4 (3) Product Mix of Fizzy Cola 5 (4) Changing Marketing Dynamics 5 5) Support of Marketing Plan 6 References 8 (1)Product Evaluation & Characteristics Initially, Fizzy Cola would be sold in cola and varied other flavors on a larger scale in USA and UK markets…
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Marketing Products

Download file to see previous pages... It would be ensured that the beverages would not be supplied to corporate customers in plastic bottles for environmental issues (MHHE, n.d). The ingredients of the products would be scrutinized by the marketing department and it would be ensured that the product content comply with the national health and safety guidelines. Beverages Description Cola It would be available in basic cola flavor with lesser caffeine and caramel content. It would also include additional content of vitamins, taurine, and niacin (Coca Cola, 2013a). Diet Coke This product will have lesser sugar and caramel content. The prime motive of marketing department would be to offer a sparkling drink with lesser amount of calories that will include additional mineral and vitamins (America’s Greatest Brands, 2013). Bottled Water The water will be purified in special filtration process and additional nutrients and vitamins would be included to deliver fresh taste (America’s Greatest Brands, 2013). Sparkling Drinks The sparkling drink would be highly concentrated with additional nutritional requirements to offer a distinctive flavor to the customers (Coca Cola, 2013). (2) Service Component of Fizzy Cola The service component will add value to the product and also enhance the brand personality and features to attract potential customers. Service is an intangible product and consists of additional features and benefits that are relevant to a specific target market (Rao, 2004).The main objective of the company would be to offer beverages in the initial stages and there would be no services offered by the company. However, the research and development team of Fizzy Cola would be the design making of machines and equipments which would have the potentiality of developing high quality beverages. One of the prime objectives would be to develop high quality filtration machinery which would purify the beverages and remove the pesticides. After the company has been able to establish itself in the market it would considers plans of providing services like downloading of free music, nutritional information etc. This would help the company to position itself strongly in the beverage market. (3) Product Mix of Fizzy Cola The product mix also popularly known as product assortment refers to the total number of product lines that a company can offer to its customers. Width: The width of the company pertains to the total number of products lines that a company offers (Suttle, 2013). For example Fizzy Cola would offer beverages in cola and varied other flavors. Hence, the product width of the company is two. Later, advanced technology may permit the company to diversify into other industries and develop further products (Suttle, 2013). Length: The product length pertains to the total number of products in a company’s product mix (Suttle, 2013). In the initial stages the company would be offering beverages in three varied flavors and juices in three basic flavors apple, mango and mixed fruit. The product length for Fizzy Cola would be six. Depth: In the initial stages the company would be offering beverages in three basic flavors and in can sizes of 8oz, 12 oz, 16 oz, and 20 oz. The product depth would be 12 in this case. Consistency: The consistency will pertain to how close the product lines ...Download file to see next pagesRead More
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