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Design internship report - Essay Example

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Pigeon Branding + Design About Pigeon Branding + Design Pigeon* Branding +design is a branding and package design agency based in Quebec and Oakville, Ontario. Pigeon*Branding design was basically founded in Montreal in 1977, with its original name as “Tomas Pigeon Design Group,” by Tomas Pigeon…
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Download file to see previous pages The unique selling proposition of the firm primarily relates with its brand identities and package design. The company is specialized in package design and creating corporate identities for house brands or food brands. The company has successfully served a number of Canada’s leading brands such as shopper’s drug mart, Tim Horton, Kraft etc. The firm has engaged itself in activities of designing and redesigning for those brands, thus clearly building up the brand images for those clients. As Pigeon’s primary role is package designing, the company was able to gain a profound understanding of corporate identity and consumers as well as become an expert in identity creation and management. Pigeon takes an integrated and comprehensive approach on identity creation and has been known to satisfy its clients by helping them to build clear and strategic brand images. As of the present, Pigeon Branding + Design is operating two offices under the management of the firm’s president, John Nishida. While one office is located in Oakville the other is based in Quebec. Each office has about 50 employees and since it deals with several big companies, it is divided into different departments such as design team, production team, client service team and financial team. Possessing different departments and a clear division of labor makes the company more functional so that people can concentrate in their own area and work more efficiently towards achieving their specific goals. Responsibilities During my four-week internship at Pigeon*, I worked with the shoppers and Tim Horton design team and have been assigned with a variety of tasks. My primarily responsibilities included assisting graphic designers and helping them with design explorations as well as concept development processes. My main tasks were concerned with design and images research, concept developments and exploration, and also designing mock-ups. Research I have been assigned two types of research tasks, the first being stock image research and, the second, comparative research. Stock images researches are highly time consuming and very crucial in the process of developing concepts as well as exploring package designs. Most projects that Pigeon* branding+ design have are package design projects for foods and house goods. Possessing the right image is very important so that when the image is confirmed, photographers can shoot the photos with the actual product based on the stock images used in the design concepts. So during the task, when a designer asked me to find the images of garnish for crackers or peanut for peanut butter, I searched on stock photo sites and collected the best images I could find, and make a PDF file out of it. This proved to be helpful for the designers, as they could look at all the images in one page and choose the best image from the available options. The second task, involving the comparative research, was related with finding out what other companies have done for their brand image. This process also included collecting elements that can give more ideas on the project and keeping them in a specific folder in the Pigeon server, which is accessible to the respective personnel. For this research, I had to find the container structure design that already existed in as well as one which could be used as a container for dipping sauce. It was fun while researching it, because I needed to approach it differently ...Download file to see next pagesRead More
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