Natugo Design Issues - Essay Example

There are three main designs of the bottle, that is, bottles made of bamboo, stone, and sea shells. The choice of the three designs anchors the company’s philosophy to offer products that are sensitive to the benign nature of the environment (Gabriel, 2014). All three bottles are refillable, thus minimizing incidences of disposure. Bamboo, stone, and Sea Shell designs take resonance with Oriental, Spa, and Sea respectively (Lidwell, & Manacsa, 2009). Each design demarcates for the target client what he or she can anticipate from the resultant effect of the product on their body thus guiding the choice of selection. For example, Bamboo extract contributes to Vitamin E in the human skin. Vitamin E contains antioxidants that nourish the skin of an individual (Lidwell, Holden, Butler, & Elam, 2010). As such, products within the bottle made of bamboo design resonate with the positive contributory effect of bamboo extracts to enlighten the human skin.

Creation of the bamboo entails chopping the bamboo reeds in physical size that is in tandem with other sizes of products that the company offer (Chin, 2005). The size of the bamboo tube also can bear rightful quantities of moisturizer as Natugo establishes. The outer cover of the bamboo bottle is green. The essence of the green color is for educative purposes (Brandau, 2012). Green is a representative color of nature. Therefore, the green color depicts that the product is purely natural and contains elements of extracts that emanate from Bamboo therefore healthy and benevolent in refreshing the skin of the users (Hughes, 2006).

The creation of the stone bottles entails the selection of fine stones. The stones resemble the ones used within a Spa (Lee, 2005). The designer of the stone arranges bigger stones to constitute the base of the bottle. Piles of the stones emerge in descending order in times of the physical size. The designer then drills a hole through the stone to create a hole that contains the moisturizer and related product contents (Vermaas, 2008). Finally, the creation of the sea shell bottle begins with the careful selection of a sea shell along the beaches. The color of the sea shell has to be either white or cream. Color of the sea shell tags along with the beauty of the sea and its beaches. The sea offers a relaxing and refreshing ambiance thus the need for the seashell color to offer an ambiance that resonates with the ambiance of the sea (Jedlicka, & Amel, 2009). The size of the sea shell is in line with the rightful quantities of Moisturizer that Natugo produces. In summary, Natugo exists as a purely natural company. The naturalist perspective of the company’s products is evident in the choice of design of products that it bears.