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Project (Samsung Group) 5 - Assignment Example

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Project (Samsung Group) 5 Quantitative and Qualitative Research Method An appropriate and effective research method is required in order to outline fundamental principles of several positive research incidents. There are two types of research methods, such as quantitative and qualitative research method…
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Project (Samsung Group) 5
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It helps to convince the readers through the analysis of large scale of numerical data (Maylor & Blackmon, 2005). Qualitative research method deals with in-depth feelings, motivation, attitude and behavior of people. Several assumptions and estimations associated with this research method can lead to several key social facts. Several researchers generally implement qualitative research method in marketing research based on the exploratory nature of the study. Samsung is one of the leading electronics organizations across the globe. The study will determine the impact of Samsung Group’s value chain strategy on the brand image of Samsung in global competitive market. Considering the topic and research objective of the study, it can be stated that qualitative research method will be effective for this study based on the exploratory nature of the research. The research work will deal with people’s several in-depth emotional elements. In addition, there is no need to consider large sample size in this research. Based on the above facts and justification, it is clearly identified that the researcher needs to implement qualitative research method in order to draw significant research outcome. ...
These are interpretative research approach, language oriented research approach and theory building research approach. Interpretative research approach thoroughly describes and interprets several key social phenomena that are focused to the central of the research. On the other hand, theory building research approach identifies the relationship between several key social phenomena. Language oriented approach determines the language and meanings of the words (Kolb, 2008). Based on the interpretative approach and exploratory nature of this study, interview process has been selected for major data collection method. Interview Process Qualitative interview process is the interaction between the interviewers and interviewees. It depends upon the particular topic of the research studies. Interview process helps the researchers to utilize the information and data for further research. Interview process will be flexible enough for this type of research work. There are three types of interview structures, such as structured, unstructured and semi-structured interview process (Lyons & Coyle, 2007). Semi-structured interview process has been selected for the purpose of the research as this process will help to enrich several collected data obtained from interview. Measurement Scale In research methodology and statistics, scale of measure or level of measurement are specific types of data that develop in scale type’s theory. The concept of measurement scale was developed by Stanley Smith Stevens. There are four types of measurement scales, such as ordinal measurement scale, nominal measurement scale, ratio measurement scale and interval measurement scale. Ordinal and nominal measurement scales are generally applied in qualitative research methodology. On the other hand Read More
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