Nobody downloaded yet

Company- Samsung Electronics - Essay Example

Comments (0) Cite this document
SAMSUNG ELECTRONICS CO., LTD. 1. INTRODUCTION The electronics industry in Korea, which was the largest industry in terms of employment and output, started during the late 1950s which then engaged in export industry. Some U.S. electronics producers began to invest in Korea during the late 1960s…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER96.9% of users find it useful
Company- Samsung Electronics
Read TextPreview

Extract of sample
"Company- Samsung Electronics"

Download file to see previous pages 2. BRIEF HISTORY Samsung Electronics Co., Ltd. was established in 1969. It was one of the top divisions of the Samsung Group which was founded by Byung-Chull Lee. The name Samsung meant in Korea as "three stars." His first line of business was sugar refinery. Then few years later, Lee entered the manufacturing business. He also built other lines of businesses in 1960s such as insurance, broadcasting, securities and department stores. On late 1960s, Samsung Electronics began its operations with the help of some American, European, and Japanese manufacturers. As the company entered into the world of electronics, they made a huge investment to train their employees about the technologies used at the same time partnered with several overseas companies to make it possible (Funding Universe, n.d.). The 1970s period marked the beginning of Samsung's competitive vision to be the world's top contender in manufacturing electronics. The company's pride was the development of various electronics items which include semiconductors, computers, telecommunications hardware and finished consumer electronics products (Samsungn.d.a). In 1980s, the company expanded their business in the form of exports and partnering with other big companies and other suppliers of technology from other countries. They made huge sales and profits from export. In 1990s, the company experienced crisis in which it rooted from the crisis that the Korean government went through during the 1997 International Monetary Fund crisis. However, the company made a full stand during the crisis by adopting a series of restructuring as a form of rescue operation. The company was successful on their risky move. In the new millenium, the company spread even more their vision as they proclaimed to the world their plan of becoming the world's top producer and exporter of digital electronics. 3. SCOPE OF ITS INTERNATIONAL MARKETING 3.1 GOVERNMENT VS. INDUSTRY “Industrial transformation is the process in which an industry changes its production technology, market distribution, product scope, and location” (Shin & Ho, 1997). Government policies are among the factors that affect the transformation (Shin & Ho, 1997). On January 28, 1969, the Electronics Industry Promotion Law was enacted by the Korean government. This law was to promote major electronics export industry by developing new technology products and increase sales activities outside the country (Amsden, 1989). On that year also, development and training with tax incentives, low-cost loans and direct subsidies promotion were provided by the Ministry of Trade and Industry (MTI). Samsung, as one of the chaebols (domestic conglomerates), was one of the companies who received these benefits from the government (Dedrick & Kraemer, 1998). 3.2 DEVELOPMENTS WITH JOINT VENTURES AND COLLABORATIONS 3.2.1 SAMSUNG’S ENTRY TO ELECTRONICS INDUSTRY - 1970s. After the SEC was established, the company was able to form a joint venture agreement with foreign companies. First was Sanyo and Sumitomo Trading with 40% and 10% respectively as well as with NEC and Sumitomo Trading. The Samsung-NEC employees went to training in Japan for couple of months to learn the simple products assembly and with the technical assistance agreement; those employees will undergo training annually by NEC's technical experts. Futhermore, with the emergence of Samsung-Sanyo Parts in March 1973, the company was able to produce television parts with tuners, deflection yokes, transformers and ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“Company- Samsung Electronics Essay Example | Topics and Well Written Essays - 2500 words”, n.d.)
Retrieved from
(Company- Samsung Electronics Essay Example | Topics and Well Written Essays - 2500 Words)
“Company- Samsung Electronics Essay Example | Topics and Well Written Essays - 2500 Words”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document
Samsung Mobile Company
An information system strategy is defined by Khanna, Song & Lee (2011, p. 142) as the process of analyzing a company’s information systems in terms of their contribution to promoting the success of the organizational units as the route of enabling the company to have a competitive advantage over its rivals.
11 Pages(2750 words)Essay
The products offered by the company are electronic and electrical appliances which include television, refrigerator, air conditioners, washing machines, calculators, semi conductors and digital media.
7 Pages(1750 words)Essay
Samsung Company analysis
The company targets the quality-oriented customers. However, before following such strategy, the company focussed on promotion of value creation that has the potential to provide consumers products of good quality at lesser prices. In the capture of the new market, the company diverted the focus onto products of trendy consumer stuffs that serves the preferences of the modern world consumers (Rowley & Paik, 2009, p.63).
10 Pages(2500 words)Essay
Samsung Electronics Ltd is an international leader in telecommunication, semiconductor, digital convergence technologies and digital media. The company is a typical paradigm of a family run corporation or ‘Chaebol’ which is an essential element of the South Korean business industry.
14 Pages(3500 words)Essay
Samsung company analysis
The consumer electronics industry involves the manufacture, distribution and sale of communications and entertainment devices such as digital and video cameras, telephones, stereos MP3 players, DVDs, VCRs, calculators and televisions (Reportlinker 2013). The industry is constantly evolving and changing at a dizzying pace that products can easily get obsolete with new products constantly being introduced in the market churning out easily the old ones.
10 Pages(2500 words)Essay
Factors influencing decision making in organizational change: a case study of Samsung Electronics
Change is an inevitable process in any organization that seeks to grow and become successful. As Griffith & Moorhead state, an organization may be forced by circumstances to change, or the change may be deliberate in response to the internal and external environments. Mostly, the middle management within the organization is tasked with making decisions with regard implementing the changes.
7 Pages(1750 words)Essay
Marketing Strategies of Samsung Electronics and Apple Incorporated
and Samsung Electronics are some of the major players with subsidiaries across the globe owing to their huge customer base. Apple Inc. mainly manufactures computers, mp3 players, and smartphones while Samsung Electronics is involves in the manufacture, distribution, and sale of a wide range of products including televisions, digital cameras, smartphones, audio and kitchen appliances.
10 Pages(2500 words)Essay
Samsung Electronics And Its Managerial
Samsung Electronics has experienced a meteoric rise in its field size the Asian the financial crisis when its debts were pushing it to the brink of bankruptcy. In the ensuing years, Samsung changed both its managerial, operations and product concept and has become an outstanding technology innovator.
6 Pages(1500 words)Essay
Samsung Electronics
Samsung experienced changes both externally and internally. While market leaders like Sony, Nokia and Motorola were offering new consumer products, Samsung had a limited range of cheap products.The person advocating changes must be able to convince his team of the need for change and show results quickly.
1 Pages(250 words)Case Study
Samsung electronics
It has sales network and assembly plants in nearly eighty countries and employees of nearly 370,000 globally. Kwon Oh-Hyun has been the Samsung Electronics’ CEO since the year 2012
4 Pages(1000 words)Research Paper
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Let us find you another Essay on topic Company- Samsung Electronics for FREE!
Contact us:
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • Miscellaneous
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us