Nobody downloaded yet

SAMSUNG electronics (public relation) - Research Paper Example

Comments (0) Cite this document
Summary
Samsung Electronics (Public Relation) Name of Author Author’s Affiliation Author Note Author note with more information about affiliation, research grants, conflict of interest and how to contact Samsung electronics Description of organization: Samsung electronics is the flagship subsidiary of the Samsung group, which is a multinational conglomerate, with its head quarters situated in Seoul, South Korea…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER97.4% of users find it useful
SAMSUNG electronics (public relation)
Read TextPreview

Extract of sample
"SAMSUNG electronics (public relation)"

Download file to see previous pages Statement of the situation: Samsung needs to improve its public relations in order to increase the sales of its new products and to maintain its brand image. Since there are a large number of subsidiaries to Samsung electronics, appropriate public relation strategies are needed in order to resolve potential problems. Samsung always tracked the latest technologies and moved accordingly. The company’s status varies from field to field. Samsung has never looked back since it has entered into DRAM or Dynamic Random Access Memory business in 1983. Despite of being dominant over other electronics companies existing today, the company always adopts policies, which can lift their reputation among the people. Its current policy of emphasizing on innovations is mainly encouraged by the future situations. The company is well alert on the matter of future downfall due to a fierce competition from the Chinese electronic manufactures in the field of memory chip making and electronic devices due to their policy of aggressive market expansion and low manufacturing cost. Therefore Samsung electronics need to have a strategic public relations plan, which will improve the company’s brand image. Since there are many branches and networks operating all over the world, the company can’t ensure the better working conditions of each of its employees. This can cause disinterest among employees towards the company’s goals and this will affect the public relations management of the firm negatively. Key strategies: The key strategies of Samsung’s new policy in improving public relations are: To be able to gain trust among the people so that they are always ready to depend on the company’s technologies spontaneously and without much effort from the company’s side. To be able to promote its name to increase the sales to considerable amount. This is not a difficult task keeping in mind that they are the dominant force in the market. To concentrate mainly on the changes that are required to withstand the future crisis basically from rivals as well as customers preferring other brands. To ensure better relationship with the consumers, by providing them the facilities they require. Strategic objectives: To achieve 100% customer satisfaction so that customers feel that Samsung’s latest technology is better than any product of the other companies. This will improve the public relations of Samsung electronics. To achieve 100% employee satisfaction. This is one of the best methods in improving public relations, that is, by gaining complete support from the employees. Having a strong commitment to the public as Samsung has invested in a sustainable electronics recycling program by teaming up with Global Electric Electronic Processing (GEEP) Key publics: Customers: As the main feature in any business organization is its customer, customers should be well aware of the new policies of the company. Since it is dominating over the electronics device departments, there will not be any lack of trust among the customers. The present customers that we have are more than satisfied with Samsung electronics and this paves a new way for the future prospective customers. With ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“SAMSUNG electronics (public relation) Research Paper”, n.d.)
Retrieved from https://studentshare.org/family-consumer-science/1414671-samsung-electronics-public-relation
(SAMSUNG Electronics (public Relation) Research Paper)
https://studentshare.org/family-consumer-science/1414671-samsung-electronics-public-relation.
“SAMSUNG Electronics (public Relation) Research Paper”, n.d. https://studentshare.org/family-consumer-science/1414671-samsung-electronics-public-relation.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document
CHECK THESE SAMPLES - THEY ALSO FIT YOUR TOPIC
Samsung Electronics
...is a major manufacturer of household appliances and consumer electronics, this is a very positive view of the economic terrain. This is because Samsung stands to gain significantly from the growth in the household purchasing power and this is going to add up to the potential demand for Samsung products. Also, the Real GDP and GDP per capita in the United States increased (US Treasury, 2012). What this means is that Samsung can focus on personal products for different classes of Americans and this is likely to receive a positive response. This is because on the individual level, the American people have money to afford the various product offerings that...
15 Pages(3750 words)Research Paper
Company- Samsung Electronics
...Electronics Co., Ltd. [Online] Available at: http://www.fundinguniverse.com/company-histories/Samsung-Electronics-Co-Ltd-Company-History.html. [Accessed 22 February 2011]. Jones, T. & Lee, D., 2006. Samsung, others adopting value innovation. Research Technology Management, 49 (5), pp.5+. Kim, Y., 1997. Technological capabilities and Samsung's Electronics' international production network in Asia. [Internet]. California: BRIE. Available at: http://brie.berkeley.edu/publications/WP106.pdf. [Accessed 22 February 2011]. Lee, D., 2006. Samsung Electronics: the Global Inc. [Internet] YSM....
10 Pages(2500 words)Essay
Samsung Electronics case
...a market share. The production methods used are cost effective. 2. Samsung’s business-level strategy. a. The sources of Samsung’s cost advantage in DRAMs in 2003 are a result of the fact that it invested heavily in technology which made mass production at a relatively lower cost possible. For instance, the cost breakdown of producing a 256 Mbit DRAM in 2003 was: Average selling price is $5.08 while the fully loaded costs are $4.15. Thus $5.08 - $4.15 = $0.93. This entails that it has an operating profit of $0.93. on the other hand, it can be noted that Micron’s costs for the same DRAM are: Average selling price $4. 48 while the total costs are $6.52. This means that Micron is operating at a profit of...
3 Pages(750 words)Article
Samsung Electronics Global Marketing
... Problem Statement: In the context of globalization and increased competition among the multinational companies, the fight for market share both in domestic as well as in international markets is very intense. Identifying the opportunities is the key to success. The “New Management Initiative” started by then president Lee has helped Samsung to perform well during the Asian Crisis. Corporate restructuring, major resizing of the organization increased emphasis on manufacturing through vertical integration, technological leadership in consumer electronic goods is the key strategy framework that helped Samsung to increase the sales revenue and profitability of the organization. ...
4 Pages(750 words)Case Study
Samsung Electronics
...Type Here TOPIC: SAMSUNG: INDUSTRY AND FIRM ANALYSIS Samsung electronics is among the world's biggest electronic companies of the world. If we look at this industry we can find that it is highly competitive. In other words there are various brands competing with each other in terms of prices and advertising policies. In this condition Samsung and all the other companies in this industry try to protect their position either by product differentiation or by cost reduction. If we look at the five competitive porter forces, we can say that the threat potential new entrants Is very low because a lot of capital expenditure is required in order to setup a firm...
3 Pages(750 words)Case Study
Samsung Electronics Brand
...in Suwon, Lee entered into the mass communication industry in the early 1970s by launching a radio and television station in the name of Samsung Electronics. With the assistance provided by the then South Korean President in the form of protection and financial assistance the country could get access to the advanced semiconductor technology being used by the foreign firms. This opportunity was utilized by Samsung to manufacture the Korean random access memory chips for the first time. Samsung quickly made rapid strides in the local market. "Samsung Group later formed several electronics-related divisions, such as...
40 Pages(10000 words)Coursework
Analysis Samsung Electronics
...In 2005, Samsung was a market leader in the field of semiconductors, electronics and telecommunication accessories. With 337 foreign operations located across 58 countries and 212,000 strong workforce, the company’s total sale in 2004 had reached $135 billion. Under the dynamic leadership of Kun Hee Lee, the company enjoyed competitive advantage over their rivals in the world market primarily because of the sharp business foresight and risk taking capability. The long term vision of the chairman and their ability to exploit the potential of the changing preferences of the customers, gave them leverage in the highly competitive field of semiconductor and electronic gadgets. The company...
2 Pages(500 words)Case Study
Samsung Electronics Case Study
...in China, lack of effective intellectual property laws would be a big deterrent for other big companies to transfer technology. Samsung, therefore, would be right to continue innovative products and add-ons for existing as well as for new market. In the changing paradigms of business environment, there is imperative need for organizations to identify factors and issues that would help meet the challenges with efficiency and unmatched proficiency. One can, therefore, conclude that one of the main factors that has facilitated the company to keep abreast with the changes and maintain a competitive edge over their rivals, has been its ability to test new approaches in its business strategy. Reference Siegel, Jordon and...
2 Pages(500 words)Case Study
Samsung Electronics
...Samsung Samsung Electronics Q Samsung experienced changes both externally and internally. While market leaders like Sony, Nokia and Motorola were offering new consumer products, Samsung had a limited range of cheap products. Samsung pro-actively transformed itself into a premium brand company offering a wide variety of high-end products, even while effecting significant changes internally. Thus the change is based on competition through product differentiation and enhanced organizational efficiency. Q. 2: The person advocating changes must be able to convince his team on the need for change, and show results quickly. Yun streamlined the...
1 Pages(250 words)Case Study
Samsung electronics
...companies worldwide to manufacture their products under their name. It is very possible to get a Samsung electronic device made in China and a similar one made in London. Both however have the same quality that is associated with Samsung. Nonetheless, the among the current most selling Samsung products is the Samsung Galaxy. A study of the Samsung Galaxy tab in relation to consumers’ income is as shown in the diagram below. X1 represents the budget of the consumer while X2 represents the consumer’s income. As from the diagram, an increase in the consumer’s income from X* to X’ results to the budget line shifting from...
4 Pages(1000 words)Research Paper
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Let us find you another Research Paper on topic SAMSUNG electronics (public relation) for FREE!
logo footer
Contact us:
+16312120006
Contact Us Now
FREE Mobile Apps:
  • StudentShare App Store
  • StudentShare Google play
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • Miscellaneous
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us