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Marketing Products - Essay Example

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Marketing Products 1. Product Discussion and Its Primary Characteristics Trendy Fashionista is a young and a fashion oriented company. It is primarily based in the United States. As the name suggests, the company favors fashion to a very large extent and strives to reflect the essence of fashion in almost every product that it manufactures…
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Marketing Products

Download file to see previous pages... The company will produce bags that will be different from other bags mostly sold in the market. It will add a fashion touch to it in order to give it a trendy look. The sponginess of the bag will add up to it and will strive to provide the consumer with a unique experience. And the fun element in this particular product would be its variance in colors. The consumers will get the opportunity to choose from a wide range of colors. Also, the product will be manufactured by the usage of the topnotch and high quality materials. All these combinations collectively will provide a low weight to the bag that can prove to be the USP (Unique Selling Point) of the product and will primarily meet the needs of the fast moving consumers (Baker, 2009). 2. Discussion of the Service Component of the Product and Its Role in Enhancing the Product The best part of the product would be its after-sales services. The company will provide 1 full year warranty to these bags. And the most important factors that could facilitate in maximum number of sales of this product would be: It will provide free repairs and maintenance of the bags for a full year. For adding up to the customization factor, the company is also planning to provide free repair services in the selected customer’s place. ...
The company is hoping that it would get a positive leap as it is already recognized in the US and considered as a well known brand. The company is also planning to add more service features to the bags but for that the company will have to increase the price of the bags. So, in the initial stage, the company will provide the customers with the above mentioned service features and will sell the product at a nominal price for the sole purpose of attracting maximum number of customers (Baker, 2009). 3. The Product Expansion to a Product Line, and the Depth and Breadth of the Line For expanding the bags to a product line, the manufacturing and sales processes of these bags need to be expanded too. Also, the company will only be able to expand the product line of these bags when it will be liked by customers. The company can only expand its products when the sales volume and demand for the bags reveals the increasing trend. The expansion will be made depending upon the various processes that the company is going to follow. It can be clearly assumed that the product can become highly consumable as the company is well known and very fashionable. If the product introduced generates radical demand then the company can also introduce variance in the size and capacity of the bags. This way it will enable the company to cater to other sections of the society as well. The company will be able to gain the upper hand over its competitors as well. The depth and breadth of the product can also increase to a very large extent if the company can maintain the value and availability of its products. The company can also go for extending the features of the bags by way of collecting feedback from the customers. It can make necessary modifications ...Download file to see next pagesRead More
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