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Individual paper - Essay Example

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Marketing Name of the Student: Name of the Professor: Course Number: Date of the Paper: Marketing 1. Introduction The essay elaborates the operation and work culture of two subsidiaries of a multinational company (MNC) of United States (US). The chosen MNC is Wal-Mart Stores Inc…
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Individual paper

Download file to see previous pages... In Brazil the owned subsidiary of Wal-Mart is known as Sam’s Club and the in Mexico it is known as Suburbia. Both the subsidiaries have different work cultures as they are situated in two different countries. I have got an opportunity from both Sam’s Club and Suburbia to join as a store’s manager. In the essay I have made a comparative analysis on both the company’s work culture to arrive at a decision for which option to choose. The essay also elaborates the facts about the two countries- Mexico and Brazil, like the living conditions, availability of transportation, cost of living and the multicultural competence in the two countries. 2. Wal-Mart Stores Inc. Wal-Mart Stores Inc. is a multinational retail giant who has dedicated their work for the betterment of the lives of their customers all over the world. The retail giant has acquired many stores all over the world and has increased their assets so as to become the largest chain of departmental stores in the world. The two subsidiaries of Wal-Mart in Brazil and Mexico are Sam’s Club and Suburbia respectively. Sam’s Club in Brazil Sam’s Club is a club which offers membership to the customers and that sells goods to both retail customers and the business customers or the wholesalers. The club sells general merchandise and groceries to their customers in large quantities. The average size of the club is around 88,000 sq. feet. The customers who have not taken the membership of stores can either take membership for one day or pay a surcharge on the price of the products that are purchased. The club also sells gasoline to the customers. It has identified a niche market as a supplier to the small business which is not so well known. The club stores open at the early hours and it has the slogan of “We’re in Business for Small Business” (“About Us”). It has recorded the highest sales in 2007 which was $42 billion or 12.1% of total Wal-Mart’s sales in 2007 (“About Us”). The operation of Sam’s Club in Brazil has remained the same over the years which is giving their customers the best quality goods and delivering the goods to them with minimum costs and giving them a very comfortable environment to shop. They have made shopping simple for the customers by bringing products at their door step. Rosalind G. Brewer, the CEO of Sam’s Club, has always focused on the innovation and technology and targeted in expanding their business by opening up new stores. The sustainability goals of Sam’s Club are the following: 1) 100% renewable energy 2) Creating zero waste. 3) Selling products that are sustainable to the environment and people (“Fact Sheet”). Sam’s Club even organize program like Giving Program to help the small owners of business by providing them with ideas of creating new business and development of vital products which will help them to connect with the community they are serving (“Giving Program”). The working culture at Sam’s Club is a unique one. It has the best team members who are all hard working. The departments like the marketing, logistics, finance and human resource are competent enough to make the whole business profitable. The employees are paid above the retail industry average salary. The employees were gives facilities like the medical assistance and also educational assistance for them and their children. Health care assistance is provided to them on an average of $17 dollar per day. The employees also enjoy attractive quarterly bonuses ...Download file to see next pagesRead More
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