We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Nobody downloaded yet

Marketing report - Essay Example

Comments (0)
Marketing Report Name: Institution: Course: Tutor Date Word Count: 3005 Executive summary This report on Kingsway group of companies is to evaluate the current position of the group and deliberate on the ways and methodologies to improve on the performance of the business in order to increase the global market share of the company against its competitors…
Download full paper

Extract of sample
Marketing report

Download file to see previous pages... Some of the major findings from the report were that the business was not as aggressive in marketing as some of the competitor companies, hence leading to the small market share of the global market that the company has. The staff motivation was poor and most of them did not feel appreciated enough for their efforts in the company. Introduction The Kingsway group of company is an organisation that deals with imports and exports of new and used motor vehicles from Japan and Germany. For the past five years, the company has grown from exporting only used Toyota and Mercedes models of vehicles to exporting of all makes of vehicles that the two countries makes, in addition, the market has grown from Europe to almost all the six continents with Africa being the most competitive market in the last quarter. However, these statics fall below the projected market share, which necessitated this report to review on our weak point and the opportunities and strengths in which we can capitalise on. Procedure In coming up with situation analysis of the company, the report undertook to analyse several dimensions that may have an effect on the performance of the company; this was to ensure that no factor that may have effect on performance was not analysed. Some of the areas that were analysed include competitor, market, environmental, customer, internal and SWOT analysis. the first step in conducting the situation analysis was to lay down the type of data that was needed in every factor that was to be analysed, after getting these, we had to look for the contact people who were conversant in our competitor firms and how their companies were organised both in their internal and external market approach. Findings Competitor analysis The main competitors in the Japan and Germany cars export and import business are Global Motors LTD, Motor World Services and the Kiyosaki Group. These companies have an almost similar approach to the market for vehicles globally and most of their strategies are largely similar. Current and future objectives 1. Global Motors Global Motors has two objectives that include the increasing the variety of the motor vehicles that they sell to their clients, the second is providing quality vehicles to their clients. This organisation has several agents in the regions it operates, which are mainly in the American market; a group of business tycoons from North America are the main financiers of the group who have many connections in the business circles globally. 2. Motor World services This group of companies has their main objective as exporting all models of vehicles in the motor vehicle industry and making them accessible to their clients especially the high-end consumers. This group has a base in Finland and its strategy as selling the luxurious vehicles at an affordable price, most of the sport utility vehicles manufacturers supply the company with spare parts for their products making it easier for clients who buy these vehicles to access spare parts or customise their second hand vehicles. 3. Kiyosaki Group This group, which is from Japan, has put its objectives as supplying the need of customers for second hand Japanese vehicles; the second objective of the company is to provide a cheaper way of becoming a motor vehicle owner through offering competitive prices for their Japanese vehicles. The strategy that this ...Download file to see next pagesRead More
Comments (0)
Click to create a comment
Marketing Report
Findings are based self-reports, annual reports and analysis of other authors. Based on shorthaul routes, the airline is being faced with competition on air and ground travel with trains taking a huge share in the UK traveling. Based on 2005-2006 figures, British Airways’ market shares reached 47%, however, recent figures indicate that this dropped to 39.7% but these figures still represent a significant share of the.
12 Pages(3000 words)Essay
International Marketing Report
They popularly used the nickname; the Sonny boys since they are the ones who came up with this outstanding innovation saw the light of the day in the late 1950s when the two decided to go commercial with the Sony concept. It is among the leading assemblers of electronic gadgets for both consumers and the professional markets.
12 Pages(3000 words)Essay
Marketing report
Some of the unique selling propositions of the brand include its strong brand name as well as the overall technological superiority and appeal. Ford Focus is regarded as a luxury brand however, it is still reasonably priced. A closer analysis of the overall strategic direction of Ford in recent years would suggest that the Ford focused on the raising of new finances in order to completely restructure the company besides ensuring that it focuses on only those businesses and brands which it can successfully develop and market.
9 Pages(2250 words)Essay
Marketing report
Indeed, the globalised world is highly competitive and challenging for enterprises because of rapid changes in external business environment. The more informed (through marketing research), flexible and adaptable a firm is, the greater the probability of its success and development.
10 Pages(2500 words)Essay
Starbucks marketing report
Various types of Marketing Strategies Starbucks can undertake several types of marketing strategies in order to improve their business performance and overcome several issues. The organization can adopt marketing mix strategy in order to enhance their product, pricing, promotional and distribution strategy.
6 Pages(1500 words)Essay
Marketing Report
Therefore, based on this myth, marketers normally target this influential audience by devising colorful advertisements that air during prime time shows that are popular among the young generation. Sheth (2011) also shared in this common assumption as she stated that parents normally make their purchase decision based on the preference of their children as they will always try to appease them and therefore, it is a strategic approach to design adverts that are targeted towards the influential audience within the household,.
6 Pages(1500 words)Essay
The government agencies and the private companies have been focusing to attract more tourists and travellers in the city. The major challenge which the government of Australia is facing
10 Pages(2500 words)Essay
Marketing report
The first and the foremost accessory that is necessary for the Smartphone Shocker is that it should have a hands free device, because the primary purpose of the
3 Pages(750 words)Essay
International Marketing (report 3)
The chain ratio method is used to calculate the specific target market. This comprises surfboard collection of 374,535 surfing males who are between the ages of 31-50 years, and making above $41,000 a year. Formula:
3 Pages(750 words)Essay
Marketing report 1
Although there is evident shun of online reviews, companies must view the same positively because they are proof that consumers do consume the products. On the other
3 Pages(750 words)Essay
Let us find you another Essay on topic Marketing report for FREE!
Contact us:
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us