Business Marketing Contents Contents 2 Answer -1 3 Answer-2 4 Answer -3 5 Answer -4 6 References 7 Answer -1 International marketing can be defined as the process of making the products and services available to the customers beyond the national borders. Although the basic concepts and the process of marketing would be the same in case of international and domestic marketing, it has to be mentioned that international marketing is a lot more complex as compared to domestic marketing because in case of international marketing the marketers need to consider the external environmental threats beyond the border in the form of the political, economic, social and technological factors…
Download file to see previous pages...
Among this two, the marketers mainly use the concept of adaption i.e. changing the product according to needs of the customers belonging to different countries as various major companies have failed due to use of the straight extension policy. One of such examples could be Google Inc. Google entered in the year 2007 and became one of the leading search engines in the Chinese market. However, Google had been using the same marketing mix in China also. The internet content in China was heavily censored by the government and soon the problems in the form of delays lead to customer dissatisfaction and Google started to lose market share. To make things worse for the company, Google started facing competition from local search engine company Baidu. Google tried to censor the contents but it turned out to be a bit too late and Google had to leave the country. This case shows how important the external environmental factors are important in case of international marketing and how neglecting those factors can lead to heavy prices (Czinzota, Ronkainen, Moffett, Marinova & Marinov, 2009, pp. 423-429). Answer-2 Intermediaries are the channel partners that help the marketers to reach out to customers. Intermediaries are mainly middle –men like wholesalers, retailer, etc (Kotler, 2001, p. 25). From the point of view of the marketers intermediaries are of great help when it comes to market expansion and customer reach. Intermediaries help the marketers to reach to different customers within a relatively short period of time. The intermediaries like wholesalers and retailers help the marketers in breaking the bulk and selling the end product to the customers. Without the help of the intermediaries it would be extremely difficult to reach to the customers on their own. Also sometimes intermediaries may actually have better knowledge of a certain section of the market as compared to the marketers. Hence the marketers can actually use the knowledge and expertise of the intermediaries to gain customer insights. Also in some cases the reputations of the intermediaries help the marketers in case of promoting the product. The importances of the intermediaries become even more important in international marketing. In case of international marketing the marketers operate in alien conditions. The brand awareness of the marketers in the international market is very low. Also the marketers have little insight and knowledge about the customers. If the marketers would look to invest directly in the market it could prove to be of great risks due to the facts mentioned above. Hence, most of the times the marketers look for joint ventures or strategic alliance with some local firms. These firms usually have good insights about the local market. This allows the company to use the marketing and sales of the local firm. In this way the intermediaries help the marketers in cost as well as in risk reduction (Henry, 2008, p. 89). One of the major concerns in case of the use of the intermediaries for the marketers has been the issue off control. On numerous
...Download file to see next pagesRead More
Cite this document
(“Business Marketing Essay Example | Topics and Well Written Essays - 1250 words”, n.d.)
Retrieved from https://studentshare.org/marketing/1481915-business-marketing
(Business Marketing Essay Example | Topics and Well Written Essays - 1250 Words)
“Business Marketing Essay Example | Topics and Well Written Essays - 1250 Words”, n.d. https://studentshare.org/marketing/1481915-business-marketing.
This essay explores the supplier as the price makers in geographic market segmentation. A supplier is able to charge different prices for products and services in different regions and countries. Here the supplier refers to different types of middle man of any business i.e. they can be the producer or can be the wholesaler and may be the distributors and the preproduction supplier can also be.
ethod which is performed in between two businesses. Therefore, business-to-business marketing is a procedure between the different business houses such as the manufacturers, wholesalers and retailers. Triangle Creative Ltd is an advertising agency which was founded by David Thorpe and Angela Brown in the year 1998.
line marketing, direct marketing, website developments and public relations. Their reputation has enabled them to attract clients mostly through word-of-mouth recommendation. Most of their clients are from the small and medium sized enterprises located in and around Cambridge.
These may include use of websites, brochures, and mailing (Armstrong & Kotler, pp. 23-29, 2008). The basic aim of using these marketing techniques is to achieve higher and higher sales, thus, making it all the more important for company’s success. This also emphasizes the importance of communication techniques, so much, so that the researches show that a good product can miserably fail if not advertized properly.
(Student Name) (Instructor’s name) (Course name) 26th March 2012 Business Marketing In the contemporary business world, stiff competition in the local markets has rendered many companies to go global in their efforts to maximize sales and acquire a large market segment.
Through demarcation and effective market segmentation, it becomes possible to effectively allocate the Company’s forces to specific market segments. According to Hutt and Speh (2000:7) a market segment may be
be available on a web site that food products tailored to the needs of diabetic patients and others that would like to consume less sugar in the treats that they consume. Based on such an evaluation this paper will attempt to make recommendations on the manner in which
Apple provides after-purchase services which includes a one-year warranty and up to 90 days of complimentary telephonic technical support. Only those people who are experts in the hardware and operating system of Apple products are going to answer your queries
The researcher states that implementation of either B2B or B2C mode of marketing will allow SPSL to constantly target multiple markets and will mitigate the potential of stringent business competition and various other economic and financial concerns. One of the biggest consequences of B2B is high marketing and advertising costs.
13 Pages(3250 words)Essay
GOT A TRICKY QUESTION? RECEIVE AN ANSWER FROM STUDENTS LIKE YOU!
Let us find you another Essay on topic Business Marketing for FREE!