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Marketing Essays

Result for Subject Marketing:
19895 essays
Mobile Auto Repairing Market in the United States of America Marketing Assignment
8 pages (2119 words) , Download 3 , Assignment
Free
Firms are continuously striving for capturing and expanding the market with their products and services. In recent times, the world has become a marketplace and the entire population of the world has turned into customers, thanks to technology. Even a few decades back, it used to be a complex job to sell clothing and accessories in a cross country or cross border market.
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Costa Rican Coffee Industry Marketing Essay
11 pages (2500 words) , Download 3 , Essay
Free
Chain coffee shops hold a considerable share in the coffee market within the UK, with the main players being Costa, Caffe Nero and Starbucks. The Coffee markets within the UK remain competitive in terms of quality, service, coffee shops’ atmosphere and prices.The effects of the external environment affect coffee markets at relatively low rates.
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Industry Readiness for Going Global 2 Marketing Assignment
3 pages (750 words) , Download 3 , Assignment
Free
The mobile phone industry offers various products and services to the users. Cell phones are the major products of the mobile phone industry. The industry offers wide range services, which include communication, messaging, games, entertainment, social interactions, video conferencing, Bluetooth, accessing internet services, taking pictures, recording videos, sharing information, and business services like advertising, marketing, paying bills, following stock markets, accessing financial reports, and research among other services.
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Bubble Gum Hair Remover Marketing Essay
3 pages (750 words) , Download 6 , Essay
Free
The company’s general operations will be analyzed, and possible recommendation made concerning its efforts to improve its current position. 3.0 Marketing Strategy Angels Co. Ltd has employed various marketing strategies in its operations, which mainly touches target market, marketing research, and marketing program.
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Profitable Marketing Communications Marketing Essay
9 pages (2473 words) , Download 2 , Essay
Free
While preparing for international expansion, it is critical to understand the overall political, economical, social, technological as well as legal, and environmental aspects. It is rather important to have synergy in terms of the vision and long-term goals of the firm as well as the host nation. In the current case, an expensive line of women's bathing suits is to be launched internationally.
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Hardees: Brand Portfolio Project Advertising Marketing Case Study
9 pages (2250 words) , Download 2 , Case Study
Free
The Hardee’s restaurant uses advertising through radio and television in promoting its products. The restaurant also makes use of print media and billboards. It takes part in community service and sponsorships to communicate its commitment to providing customers with a unique fast food experience. There are also online promotions.
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Consumer Behaviour in the UK Fashion Industry Marketing Dissertation
12 pages (3331 words) , Download 2 , Dissertation
Free
Statistics indicate that two-thirds of the products purchased in the fashion industry are women's wear whilst another third is in the form of men's wear (Goworek, 2001). The main purpose for which clothes are purchased in the fashion industry are for work, school, leisure, and domestic wear (Easey, 1999).
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Critical Analysis of Sustainability Marketing Marketing Essay
4 pages (1559 words) , Download 2 , Essay
Free
A sustainable market is defined as a process of adopting a suitable business practice that creates a better business environment as well as a good relationship with other players in the global world, thus, most companies in their effort to try to portray their environmental and green image, they have to include sustainable marketing strategies into their overall market mix.
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The Emergence of Industry Clusters. Theory & Evidence Marketing Essay
11 pages (2750 words) , Download 2 , Essay
Free
In the research, various assumptions have been discussed along with evidences especially related with the Silicon Valley’s semiconductor industry, Detroit region’s automotive industry and the laser industry in Germany. From the evidences, it is observed that the above mentioned industrial firms through initialising the theory of spinoff eventually gained maximum financial leverage.
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Market Competition Timing and Risks while entering or exiting a market Marketing Essay
3 pages (750 words) , Download 5 , Essay
From this research it is clear that a major issue that holds up in creating an initial strategy for the firms is the timely entrance or exit from the market. A profitable market that gives high returns will always draw more firm entrants while the market that is yielding low returns it will force companies to pursue exit strategies.
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Global Marketing Strategy Marketing Essay
4 pages (1208 words) , Download 3 , Essay
Free
The company decided to expand its reaches outside national borders and research and development in marketing was initiated in China, America, and several other nations across the globe (Gillespie & Hennessy 2010). Due to the effective and competent marketing research and development of Coca-Cola, it was able to manufacture and distribute worldwide.  
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Challenges Involved in Executing an Effective Viral Campaign - Burger King Marketing Essay
7 pages (2012 words) , Download 3 , Essay
Free
The vivid kinds of business promotional activities undertaken by an organization in order to endorse their products or services may be through advertisements, public relations, personal selling, websites, brochures, press publicity among others. These tools prove to be of immense eminence at the time of positioning a new product in the market segment.
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Economic Analysis of the Current Outlook of Economy of the US Marketing Research Paper
6 pages (1746 words) , Download 2 , Research Paper
Free
The impact of the recent economic recession has been experienced by almost every other economy of the world. Different countries have been coming up with different policies and strategies in order to recover from one of the worst economic downturns. The economy of the US has been under serious issues and problems after the economic recession and is still experiencing several issues in this regard. 
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Zappos Case Study Marketing Assignment
6 pages (1500 words) , Download 5 , Assignment
Free
Zappos Case Study In the year 1998, a young man named Nick Swinmurn went to a shopping mall in San Francisco to buy a pair of shoes. He was disappointed that he was not able to find the particular size, color and style that he wanted. He went ahead to search for his desired shoe type on the internet and was frustrated that he couldn’t get an online retailer who specialized in footwear only.
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How Cognitive Dissonance Impacts Repurchase Intention Marketing Research Paper
8 pages (2423 words) , Download 2 , Research Paper
Free
Cognitive dissonance is an emotional sensation that arises when there is a difference between what a person considers and information that appeals to their consideration turning it too into anxiety. Several facts describe that cognitive dissonance can deliver serious interruption to appropriate decision-making, and decreasing the dissonance can considerably develop the decision-making skills of people.
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Millies Cookies Marketing in China Marketing Essay
22 pages (5705 words) , Download 3 , Essay
The assessment revealed that there is huge potential for growth for Millie’s Cookies in the Chinese market, as the beverages and confectioneries segment had been developed by various international companies like Starbucks and Costa Coffee. The study focussed on the SWOT analysis and Portfolio analysis in order to assess the market scenario and the potential of the company to set itself in the overseas market.
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Buyer and Consumer Behaviour: Measuring and Interpreting Brand Performance Marketing Assignment
9 pages (2526 words) , Download 4 , Assignment
Free
The paper aims at underpinning the marketing and promotional strategies of Mars Chocolate Bars in creating a deep and positive impact on the buying behavior of consumers. The paper has been presented in three parts where the first part highlights the importance of brand performance dealing with three questions over the kinds of markets, brand performance, and preference and kinds of consumers.
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Appropriate Changes in the Operation of Unlisted Real Estate Funds Market Marketing Assignment
10 pages (2500 words) , Download 2 , Assignment
Free
The global financial crisis has had an immense impact on the unlisted real estate funds market. Although the investors and funds managers had to go through a lot of tough time, yet this provided them with an opportunity to learn from their mistakes and alter the business practices to ensure minimal damage in the future under similar circumstances.
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Digital Marketing Presents Opportunities and Challenges to Organizations Marketing Research Paper
6 pages (1500 words) , Download 3 , Research Paper
Free
Quora is increasingly applying the usage of web-based analytics to map the consumers’ enquired needs and wants and trying to position their searches with regards to the best-suited category while applying search engine optimization within their own website for the multiple numbers of listed products and services of the clients.
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Conducting Situational Analysis of Richer Sounds Marketing Assignment
8 pages (2250 words) , Download 3 , Assignment
Free
Every company strives to operate effectively in the industry considering the intensity of competition available in the market. Understanding therefore the core competencies and capabilities of the company is essential in the formulation of strategies that will help attain a competitive advantage over the rest of the competitors.
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The war between Samsung and Apple Marketing Essay
6 pages (1500 words) , Download 3 , Essay
Free
In fact, the conflicts escalated after an injunction was given to Apple Company, which required Samsung Company to provide its future products as their last packaging to the lawyer representing Apple Company for inspection in order to determine whether have infringed the patents.
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Marketing Simulation Report for the Product PirateEye Marketing Term Paper
9 pages (2250 words) , Download 2 , Term Paper
Free
The major aim that characterized the six-year marketing plan is to ensure that at the entry point, the company takes charge of 30% of the existing market and grow this percentage up to a level of 37%. This would involve the sale of 1500 pieces of PirateEye products in a year by the sixth year. The target market is identified to be boat owners.
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Factors to consider in globalization: case study of pepsi Marketing Essay
10 pages (2500 words) , Download 4 , Essay
Free
Factors to consider in globalization: case study of pepsi Marketing, advertising, promotion, and use of technical and technological skills are required in order to increase sales in any business. Every company that chooses to go global has various reasons for choosing to exploit international markets.
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What are the pros and cons of company's IPO Should company be floated at all Marketing Essay
3 pages (750 words) , Download 2 , Essay
The pros and cons of an Initial Public Offer (IPO) Initial public offer (IPO) refers to the process whereby a company sells its first shares. It is a method typically used by small companies to accelerate their development. It provides the needed source of capital for expansion.
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Marketing Is the Production of Signs and their Meanings Marketing Essay
8 pages (2000 words) , Download 2 , Essay
Free
Customer Sovereignty The idea of consumer sovereignty is central to the beliefs of marketing as well as theorists. Even the business specialists, who are considered as being doubtful and pragmatic where theoretical marketing concepts are concerned, trust in this particular theoretical foundation of marketing and economic concepts (Stewart, 2006).
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Marketing Strategies Marketing Essay
4 pages (1000 words) , Download 3 , Essay
Free
There are several characteristics of marketing strategies observed by Compass Company and its relations. Intangibility is the essence of providing customers with services than can neither be seen, smelt or tasted, in other words these are virtual services provided to the clients.
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McDonalds Services Marketing Marketing Essay
7 pages (1967 words) , Download 2 , Essay
Free
Services’ marketing ensures that an organization such as McDonald’s presents and behaves itself in a modern consistent way in order to deliver on its promise of being the best in customer service. Customer service is the backbone of an organization since there is no organization that can operate without customers.
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Opportunities and Threats of Magnesium Fused Ultra-strong Wine Glasses Marketing Essay
7 pages (1750 words) , Download 2 , Essay
Free
It is vitally important to come up with a catching slogan that can be used to integrate the consumer with the product in a brief few sentences while at the same time not sounding trite or technical.  As such, the following has been determined to be an adequate explanation of the utility that the product offers as well as a marketing line.
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The Process of Evaluating and Establishing the Brand Name Marketing Essay
7 pages (1980 words) , Download 2 , Essay
Free
Developing a brand strategy should be approached very carefully. If approached in the wrong way, it can be a difficult process for a company. Many companies end up having imitations of other brands since they did not approach brand strategy in the right way. There are various factors the company should consider before approaching brand strategy.
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The Competitive Forces and Strategic Issues of Zara Marketing Essay
15 pages (4296 words) , Download 5 , Essay
Free
The company is facing a serious issue in regards to the model of operations followed for the process of distributing the merchandise of Zara to outlets all over the world. The company’s choice to opt for a centralized form of distribution helps in achieving economies of scale. This can be viewed as a strong competitive advantage for the company.
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Evaluating Tactics and Competitors of Blackberry Z10 Marketing Essay
10 pages (2744 words) , Download 3 , Essay
Free
The company has made collaboration with bigger companies enabling an efficient reach of the potential customers. Blackberry Company has ensured that they attain enough distributors to help in reaching a large number of potential customers all around the world. The main distributors of the product include Orange, T-Mobile, and Vodafone.
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Strategic Business Options of Zara Marketing Essay
4 pages (1358 words) , Download 2 , Essay
Free
Cost leadership-level strategy is when a firm strives to acquire a competitive advantage over the competitor by reducing its economic cost. The fact that Zara has found differences that matter to customers and differentiated itself from its competitors is one of the reasons that keep the competitors off since it becomes difficult to copy and imitate them.
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The Role of Internet Advertising and Social Networking in Product Promotion Marketing Essay
6 pages (1535 words) , Download 2 , Essay
Free
Personal selling is one of the strategies that is considered for the product given the fact that it provides our sales representatives with direct information from the customers. One-on-one contact with the customers is very important because the customers will have the opportunity to engage the customers on special issues on the product.
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Differentiation Factors between Industrial and Non-industrial Real-Estate - Kuwait Marketing Research Paper
9 pages (2672 words) , Download 3 , Research Paper
Free
Generally speaking, the Kuwaiti real estate sector is seen as exhibiting a trend towards sustained growth from the low that it experienced together with other countries in the Gulf Cooperation Council or GCC in 2008, at the height of the global financial crisis that reached the GCC during that time.
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How Bespoke In The Face Of Challenges Find A New Way To Work Marketing Essay
7 pages (1750 words) , Download 2 , Essay
Free
Further, it supports the need to retain traditional skills in bespoke tailoring, justified as an affordable luxury by a consumer. In addition, the article analyses how the traditional bespoke, has considered incorporating the new computerized technology. By doing so, the fashion industry could possibly determine the outcome of tailoring in future.
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Education Goes Global Marketing Coursework
15 pages (4412 words) , Download 3 , Coursework
Free
In order to reach the target market, LSFB will use advertisements, personal communications, and exhibitions. The key objectives for LSFB in Africa include enhancing the market share in order to augment the number of students served by it, enhancing the brand value, increasing the revenue, and enlarging the number of campuses in the education segment of Africa.                        
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The Integration of Traditional Business Approaches Marketing Assignment
5 pages (1416 words) , Download 2 , Assignment
Free
It is evidently clear from the discussion that the integration of traditional business approaches has been witnessed to encounter certain challenges that tend to reduce organizational competencies to efficiently compete in keeping with the fiercely growing competitive landscape of the marketplace (Jaffe, 2010).
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Importance of E-Commerce and Internet Marketing Marketing Essay
6 pages (1875 words) , Download 2 , Essay
Free
E-commerce is the use of electrical systems to conduct business, it is the online purchasing and selling of goods and services. The use of E-commerce can be traced back to 1991 when the internet was commercialized and open for public use and through it, many companies started to advertise online as it was a good source of revenue and so internet marketing developed.
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Two Negotiation Posts Marketing Essay
4 pages (1064 words) , Download 2 , Essay
Free
Everyone has values and perceptions on different topics; for instance, different people vary on gayism. Is it right or wrong? Well, the most important thing is not if it is right or wrong but why I feel this. Naturally, people tend to dismiss other people’s ideas, values and perceptions if they do not conform to their own.
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Project (Samsung Group) 5 Marketing Assignment
3 pages (750 words) , Download 7 , Assignment
Free
These two research methods generally encompass various research approaches that determines the positive research outcome based on behavior and nature of collected data. Quantitative research evaluates and analyzes several numerical data. Quantitative research method analyzes information and data based on several delegate samples within a vast populations’ number.
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Connected Media Development and Mobile Media of Samsung Electronics Marketing Assignment
6 pages (1868 words) , Download 2 , Assignment
Free
Samsung is one of the leading electronic organizations. The organization introduced a huge range of products in the global market. It is easy and convenient to conduct a research study on Samsung. This study will highlight aspects of Samsung Electronics’ global value chain. Samsung Group is a South Korea-based multinational company.
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Selling Wine Coolers in China Marketing Essay
3 pages (750 words) , Download 2 , Essay
The majority of companies operating their business in China carry out their business without significant problems because the government of China has business laws and regulations governing commercial activities. There are varied commercial disputes and risks that may arise; thus, carrying out effective marketing research in China is vital.
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How the Company Seeks To Deliver Customer Value Marketing Assignment
8 pages (2000 words) , Download 2 , Assignment
Free
The company was established during the late nineteenth century. Headquarter of the organisation is located at Atlanta in the United States of America. The company is regarded as one of the most respected organisations around the globe. Furthermore, it is regarded as world’s largest non-alcoholic beverage company in terms of manufacturing, marketing and distribution.
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Sainsbury's the Supermarket Marketing Essay
10 pages (2500 words) , Download 2 , Essay
Free
Sainsbury's the Supermarket The year of establishment of this venture was in 1869 by John James and Mary Anne Sainsbury and its growth became evident in the Victorian era with it being the pioneers of self-service retailing in the UK. Other than dealing with supermarket chains, this business venture also has investment interests in the banking and property markets.
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Nike Just Do it advertising campaign analysis Marketing Essay
8 pages (2000 words) , Download 8 , Essay
Free
Nike’s “Just Do It” advertisement campaign and slogan is one of the iconic campaigns that have lasted for more than two decades. This work outlines its target auditory, segment target promotion, campaign strategy and evaluation of the ad campaign. Nike targeted the people aged 18-40 years and women in the advertisement campaign.
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The Discussion of Future Career Goals Marketing Essay
3 pages (750 words) , Download 2 , Essay
The promotion will take place utilizing social media; due to the fact that monetary resources will be heavily limited in the initial stages. Finally, the product will be defined in simple terms and provided for review within the market so that the consumer can adequately gauge the utility that they would derive from such a service.  
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International Marketing: McDonalds Corporation Marketing Case Study
9 pages (2250 words) , Download 3 , Case Study
Free
The author states that McDonald’s Corporation is a fast food restaurant chain headquartered in Oak Brook, Illinois, USA. It is the world’s largest food service retailer with an operating income of $8.6 billion and has served 69 million customers daily in 2012. It was started in 1940 by Dick and Mac McDonald.
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Consumer Behavior Issues Marketing Essay
7 pages (1856 words) , Download 3 , Essay
Free
These primary and fundamental components make a business and enterprise successful through the proper and efficient functioning of the departments. Marketing is amongst the departments that focus and emphasize the recognition and classification of the needs and requirements of the consumers, ways, and techniques that fulfill and satisfy their needs.
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Analyzing the Market Environment Marketing Essay
7 pages (2099 words) , Download 2 , Essay
Free
These products are used to nurture mind, body, spirit and also provide a balance to the environment. Perfect potion offers essential oils which are related to the finest quality of Australian Certified Organic and are sourced from international and local farmers. 95% of ingredients are ordered on the basis of sources to make a product.
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Relation between service quality and customer satisfaction Marketing Essay
8 pages (2000 words) , Download 2 , Essay
Free
From the following research it can be comprehended that a look into literature proves that while service quality is something measurable and comparable, customer satisfaction is a more complex one which is influenced by perceptions of satisfaction and customer expectations along with quality.
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