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Marketing Essays

Result for Subject Marketing:
19702 essays
Evaluation of the TESCO Strategy Marketing Essay
8 pages (2428 words) , Download 3 , Essay
Free
Strategic analysis is essential for the formulation of the goals and objectives of an organization. This requires analysis and scanning of the business environment in which the company operates and also requires the investigation of the competitor’s strategy. A strategic management analysis would be conducted for TESCO to understand the company’s present strategic position through Ansoff and BCG Matrix.
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New Venture Development Marketing Essay
8 pages (2284 words) , Download 2 , Essay
Free
Cope (473-491) pointed out that how it feels like creating a new business venture without mentors? Question 1 also depicts the same question but in a different fashion. Bakker, Curşeu and Vermeulen (95-219) stressed Social cognitive learning theory (SCLT) in order to highlight the fact that first-time entrepreneurs need support from an experienced mentor or suggestion from peer group in order to be succeeded.
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Market for Telemedicinal Products Marketing Essay
10 pages (2763 words) , Download 3 , Essay
Free
Telemedicine is a combination of information technology with telecommunication, which provides clinical health care services from a distance (Transparency Market Research, 2012).  It helps in removing the barriers that the patients and common people face while standing in a queue in hospitals and health clinics for even minimal health requirements.
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Commercialization plan Marketing Research Paper
3 pages (750 words) , Download 3 , Research Paper
Free
Within such a target market and potential market, it is clearly defined that an extant need for services and goods that speak to an older demographic is illustrated. Naturally, it cannot be expected that this target demographic exhibits the total size of the consumer base.
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Luxury Marketing Project: LoroPiana Marketing Essay
10 pages (2806 words) , Download 15 , Essay
Free
Luxury consumption is a status symbol grounds of spending pattern, exhibiting the tradition of conspicuous consumption. A conspicuous buying decision of a consumer does not abide by the traditional norms of consumer behaviour analysis. This essay aims to set an effective luxury marketing plan for the famous luxury brand Loro Piana.
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Home Depot Organization in the US Marketing Term Paper
10 pages (2500 words) , Download 2 , Term Paper
Free
Home Depot is one of the leading and largest US-based retailers headquartered in Atlanta, Georgia. The organization operates its business practices within the home improvement retail industry. The organization was founded by Arthur Blank and Bernie Marcus in the year 1978. The retail chain operates several big-box format stores across the US.
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Selling Wine Coolers in China Marketing Essay
3 pages (750 words) , Download 2 , Essay
The majority of companies operating their business in China carry out their business without significant problems because the government of China has business laws and regulations governing commercial activities. There are varied commercial disputes and risks that may arise; thus, carrying out effective marketing research in China is vital.
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Market Failure Concept, Institutionalization, and Networking Marketing Research Paper
4 pages (1000 words) , Download 2 , Research Paper
Free
The readings and class notes have informed me of market failure, institutionalization, government’s use of market failure concept to regulate the economy, and networking. The concepts benefit the economy through balanced power and increased efficiencies in resource allocation and utility among consumers.
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Factors Contributing to Coca Cola's Success in the Beverage Industry Marketing Essay
7 pages (1627 words) , Download 4 , Essay
Free
Coca-Cola is a type of effervescent soft drink that is sold or distributed in restaurants, stores, and various vending machines all over the world (“Brands”). Coca-Cola, which is also known as Coke, is manufactured by Coca Cola Company. The company is headquartered in Atlanta, Georgia. It was intended to be used as a medicine.
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Market segmenatation Marketing Essay
3 pages (750 words) , Download 2 , Essay
They are smaller units that are within the larger market that are made up of like-minded consumers. In addition, one segment of the market differs from the other. Within this market segments, there are individuals who have similar thoughts on products, as well as similar interests.
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Structuring the Management Team in China Marketing Essay
3 pages (911 words) , Download 2 , Essay
Free
China would be the perfect country to see up a call center. China is a diverse country with a large population that would provide the required labor. China is also among the fast-growing countries in industrialization. China can provide laborers with minimal wages compared to the wages paid to workers in the U.S. China’s large population provides a diverse range in cultural practices.
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Electric Cars Marketing Research Paper
6 pages (1500 words) , Download 5 , Research Paper
Free
In the current age individuals are becoming conscious about eco-friendly products. The amount of pollution is soaring with the improving transport and communication facilities. Almost 50% individuals around the world are owners of cars.
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US Airways Cost Analysis Marketing Essay
4 pages (1332 words) , Download 3 , Essay
Free
It has further lowered the Earnings per Share (EPS) available to the shareholders. The reason for this decrease in profits can be apportioned to the volatility in the prices of fuel. As mentioned in the quarterly report of 2013, daily the prices of Brent crude oil fluctuated between $110 per barrel to $97 per barrel in April.
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The Infrastructure of the Main Street Capital Corporation: International Risk Marketing Term Paper
10 pages (2784 words) , Download 2 , Term Paper
Free
The report discusses the MSCC loss exposures and political risks regarding the operations of business and finance. Furthermore the report discourses on the working of the firm outside the United States in some other country. Then the debate of the risk exposure and how to cater or retain the aroused risks are presented in detail.
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Strategic Media Planning: Public Relations Marketing Research Proposal
6 pages (1500 words) , Download 2 , Research Proposal
Free
The paper will also shed light on ethical elements in public relations practice in order to address the research questions in a comprehensive manner. the researcher will shed light on four aspects of the public relation model of Grunig and Hunt, and the model will also be adjusted in the context of traditional media, social media and stakeholder engagement.
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Marketing management Marketing Essay
4 pages (1000 words) , Download 2 , Essay
In the market, the Microsoft Corporation’s Xbox is in competition with Sony’s PlayStation and Nintendo Wii. Therefore, the Xbox games console creation concentrated on increasing fun rather than on emphasizing on the graphics output. As Sony enjoys their motion-controlled gaming technique, the Xbox 360 uses Kinect that allows users movements and body gestures, which it in turn acts on appropriately.
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SATS Air Cargo Customers Marketing Essay
7 pages (2024 words) , Download 3 , Essay
Free
Owing to the changes, companies operating in this sector have been strongly influenced to make changes in their products and/or services in order to meet the continuously changing demands of the customers. As mentioned above, the expectations and demands of customers have increased as well as shifted in the airlines market in recent times of the 21st century.
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Crises Communication, Its Concept - Vodafone and Exxon Mobil Marketing Essay
6 pages (1681 words) , Download 2 , Essay
Free
The organizations are affected badly due to the crisis. It brings a situation including complex systems within the organization. Every company is subjected to some amount of crisis, which is simply unavoidable (Lyu, 2012). Thus it becomes important for the organizations to deal with these events which are providing threats.
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Nokia Marketing Plan Issues Marketing Essay
3 pages (960 words) , Download 2 , Essay
Free
Nokia is a company that has seen its apex in the world of mobile communications. It has more than 1.3 billion users and an employee base of more than a million across 120 countries (Nokia Annual Report, 2012). This company has built high-quality mobile products and truly fulfilled its mission statement of "Connecting People".
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Sales Promotional Strategies of Steve Madden Marketing Essay
6 pages (1602 words) , Download 3 , Essay
Free
The paper will analyze the different promotional measures which will target the customer base of the company. Steve Madden is a well-known footwear brand that has a wide presence in the retail markets of Houston. The company has a strong physical presence in the retail footwear industry of Houston and also conducts business in the online mode to sell its footwear products.
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Marketing Segmentation Marketing Essay
3 pages (1110 words) , Download 6 , Essay
Free
In the modern economic framework, most of the economies in the world are open economies and all of them participate in international trading. Almost all the companies in the world operate in domestic and foreign markets, thus they enjoy a broad customer base for their goods and services. The production decisions in a business depend on the nature of tastes and preferences of the consumers.
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Marketing in Real World Marketing Research Paper
4 pages (1185 words) , Download 2 , Research Paper
Free
Marketing is a push tactic that involves promoting either service or product as a way of promoting sales. An organization must employ the best marketing strategies as a way of boosting sales of its products or services. Marketing largely depends on the scope and nature of a business and industry (Silk, 2006).
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Marketing Plan on Coco Pops Kellogs in Australia Marketing Research Proposal
10 pages (2918 words) , Download 4 , Research Proposal
Free
The brand has been successful in marketing cereals of varied flavors the company earns the majority of its revenue from its core product which is the plain flavored cereal. The study has focused on developing a marketing plan for Kellogg’s which not only focuses on providing healthy food to customers but also lays emphasis on the environment.
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Commercialization and Business Development of Diabetic Monitoring Devices Marketing Essay
20 pages (5740 words) , Download 3 , Essay
Free
Technological assessment of patent drafting and mapping follows only with the development of an advanced medical equipment device. The author of the study has not only focused on the manufacturing of a diabetic monitoring device which is not only a clinical advantage product but also a prerequisite product for every household.
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Lyon College Taking Advantage of its Social Media Ecosystem Marketing Case Study
3 pages (750 words) , Download 2 , Case Study
The social medial has taken the world by storm and nobody wants to be left behind in this robust marketing tool. Lyon College is taking advantage of its social media to reach thousands of people including the donors and he alumni across the globe using its social site which is well developed to relay variety information to the audience.
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Competitive and Marketing Landscape for Steve Madden Marketing Essay
6 pages (1780 words) , Download 2 , Essay
Free
The company is primarily associated with selling cutting-edge and fashionable items. However, the company is under threat from various entrants in the market such as BCBG that competes along the same lines as Steve Madden making points of differentiation less visible. Also, competitors such as Nike represent an untapped segment for Steve Madden- that of athletic and sportswear.
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Implications of Launching a New Product Internationally Marketing Research Paper
3 pages (926 words) , Download 2 , Research Paper
Free
Launching new products internationally is crucial for the success of the company. Commercialization is the new method whereby the company introduces new brands and production strategies in the market; the practical new product launch is the last stage of the development of a new product and the stage where many resources are used for product sales, promotion, advertisement, and marketing of products.
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Marketing strategies being implemented by Contiki Australia Marketing Case Study
7 pages (1750 words) , Download 2 , Case Study
Free
Case Study Question 1 The case study discussed about the marketing strategies that have been implemented by Contiki Australia in order to offer superior value to the target customers. This answer will determine the images that are portrayed by Contiki to the target audiences.
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Online Shopping Acceptance Model Marketing Assignment
7 pages (736 words) , Download 3 , Assignment
Free
The process of selling goods and services through the Internet is known as online shopping. Most of the consumers around the world are turning to online shopping, where they purchase goods through the Internet. Researchers have created a model known as the Online Shopping Acceptance Model to explain consumer acceptance of online shopping.
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SBU Competition Marketing Research Paper
3 pages (1260 words) , Download 3 , Research Paper
Free
Star Hub is one of the leading companies providing the internet facility. Of many competitors of Star Hub internet, the top two competitors exist in M1 Net Ltd and SingNet Broadband. Among all the mentioned competitors of Star Hub SingNet is the largest internet service provider in Singapore with 372,000 broadband users and 71,000 dial-up customers (about SingTel, 2013). 
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Evaluating the Feasibility of Business Opportunities Marketing Research Paper
8 pages (2000 words) , Download 3 , Research Paper
Free
More and more individuals are looking for homes, not only for residence but for recreational as well as business purposes. An extensive feasibility study helps in determining the target market as well as the purchasing power of clients. Economic and financial feasibility studies are helpful in forecasting the future of the business.
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A Marketing Analysis of Italian Wine in the Chinese Market Marketing Dissertation
15 pages (4343 words) , Download 2 , Dissertation
Free
Political factors play an important role in the performance of businesses in the long run. In China, political risk is relatively low compared to other emerging economies in the world. This is because China follows a one-party policy, which reduces the chances of political parties among opponents. The central government of China has recently revised its taxation policy to help encourage wine business in the country.  
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Corporate Brands Buildings of SMEs in B2B Environment in the UK Marketing Dissertation
31 pages (9032 words) , Download 4 , Dissertation
Branding has become more important than ever. Brands convey uniform values such as credibility and experience. As a result of the highly competitive environment, businesses are continuously trying to differentiate themselves from others in order to thrive and grow. One of the most valuable assets of a company is corporate branding.
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Strategic Marketing Management of Nintendo Marketing Case Study
5 pages (1617 words) , Download 3 , Case Study
Free
The external environment for the company is turbulent with Sony and Microsoft emerging as strong competitors with the Play Station and Xbox respectively. Whereas Nintendo has traditionally targeted the young generation engaged in fairly simple console-based games, Sony has continually focused on developing and sustaining high quality.
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Integrated Marketing Communication Marketing Essay
7 pages (2003 words) , Download 2 , Essay
Free
Integrated marketing approach recognizes the value that is present within comprehensive planning through which evaluation of strategic roles, personal selling and sales promotion is achieved.  Integrated marketing communication seeks to integrate all the marketing or promotional tools to ensure harmonious and successful marketing of a product (Chen, 2011).
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Effectiveness of Carling Marketing Campaign Marketing Coursework
12 pages (3000 words) , Download 2 , Coursework
Free
Defining key problems regarding measurement advertising effectiveness will be discussed in the second section. In the later sections, the study has summarized the justification behind selection of quantitative research mode and issues such as sampling techniques and data collection procedure. Calculation of market research project cost and project time schedule has also been incorporated in the paper.
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Service Quality Between Internal Customers and Internal Suppliers in an International Airline Marketing Essay
5 pages (1250 words) , Download 3 , Essay
Free
Another service which British Airways can provide is an option for personalized movies and songs. In the case of international flights, people from different regions around the globe are seated. Many times they prefer their local or regional entertainment rather than standard entertainment channels provided on board.
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Marketing Communications Marketing Assignment
5 pages (1250 words) , Download 2 , Assignment
Free
This paper tells that companies need to communicate with the existing customers and prospective future customers in order to increase their sales and retain the market share. Thus, each and every company needs to promote their product in a proper way. There is a need for marketing communications that would help the customers become aware of the product.
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Travelocity Brand - Effectiveness of the Award-Winning Campaign Marketing Coursework
12 pages (3265 words) , Download 3 , Coursework
Free
Ouwersloot and Duncan (2008) defined marketing communications as “a collective term for all the various types of planned messages used to build a brand-advertising, public relations, sales promotion, direct marketing, personal selling, packaging, events and sponsorship, customer service and product placement.”
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The Financial Breakdown in the Developed Countries of Europe and North America Marketing Case Study
6 pages (1962 words) , Download 3 , Case Study
Free
A corporate culture of an organization is the reflector of the health of the organization in terms of its position in the market and its financial condition. Hence, acquire puts significant importance on the selection criteria of its employees. It provides training to its employees to best the established culture of the organization.
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Investigation of a Business Development for a Centre Store in the Business Marketing Essay
5 pages (1512 words) , Download 2 , Essay
Free
In order to understand this report, several terms that have been used in the report will be defined below - Design costs: these are the costs that will be incurred in redesigning the premises that will be rented in the expansion. Fitting costs: these are the costs expected to be incurred in the installations and purchase of types of equipment of the premise.Investment costs: this is the summation of total design costs and fitting costs.
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Venture Capitalists and Angel Investors Marketing Essay
3 pages (828 words) , Download 2 , Essay
Free
A venture capitalist is an institution that would come forward to invest in companies or projects that have just started and need seed capital as it cannot go to the public for the collection of funds because the scale of operation is not so big. A venture capitalist would feel enthusiastic about investing in a company when he would get the principal and the returns on his investment.
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Key Issues and Challenges Faced by Arthritis and Osteoporosis WA Marketing Assignment
8 pages (2331 words) , Download 2 , Assignment
Free
Arthritis and Osteoporosis WA is a well-known no profit-seeking charity organization in Western Australia. It has earned a good name in the existing market by providing excellent services to the people affected with diseases like arthritis, osteoporosis, and other related diseases. The organization is facing several problems.
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The comparison between Renren and Facebook Marketing Literature review
9 pages (2250 words) , Download 2 , Literature review
Free
One of the reasons why Facebook cannot get into Chinese market is the government limitation. It is difficult to control words or acts. Of course, in a state controlled system like that of China, approval for speaking out may be more severe than in liberal democratic contexts where criticism of the government is widely tolerated (Bandurski, 2009).
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Information and Communication Technology Marketing Research Paper
7 pages (2163 words) , Download 2 , Research Paper
Free
The invention of the printing press allowed communication at a massive scale through the use of magazines and newspapers.  Then the technological invention made them speeded up the communication with digital technology. Use of computers in Information technology has become crucial in modern societies for processing of data and thus save effort and time.  
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Organisational behiever design Marketing Essay
3 pages (750 words) , Download 2 , Essay
A leader in true sense is someone who leads his followers along the way or path towards their goals and objectives (Blanchard & Hersey, 2008). Leadership is the characteristic that will enable a person to inspire group of people to realize common interest or goal.
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Financial and Non-Financial Brand Performance Metrics Marketing Essay
8 pages (2354 words) , Download 5 , Essay
Free
Effective branding strategy helps an organization to achieve several potential competitive advantages in a competitive global marketplace (Abbing, 2010, p.79). Several leading organizations around the globe are trying to increase their core competencies through the implementation of several unique competitive strategies.
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Brand Marketing and Brand Personality Marketing Essay
9 pages (2722 words) , Download 2 , Essay
Free
Generally, consumers are considered to be rational in consumption. In most cases, as Dhar, 2007 argues, consumers tend to go for products that fit their personality. They gauge the worthiness of a product with what the product makes them feel. In this regard, managers infuse their brand with a personality.
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Brand Strategy and Analysis Marketing Essay
4 pages (1341 words) , Download 2 , Essay
Free
Ideally, customer analysis is one of the fundamental aspects of brand strategy development. Indeed, upon identification of the market, the management analyzes the target consumers of the company’s products or services. This involves data research and customer segmentation which helps to create a brand strategy by deriving a critical understanding of the customers’ preferences, behavior, and needs.
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Integrated Marketing and Communication Marketing Term Paper
10 pages (2855 words) , Download 3 , Term Paper
Free
It would help companies to identify target audiences from the markets and frame the most appropriate strategy to communicate with them. In order to generate the best results, the strategy developed through the IMC process should be consistently used while executing each of all the communication functions made by the firm.
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