Marketing Essays

The company decided to expand its reaches outside national borders and research and development in marketing was initiated in China, America, and several other nations across the globe (Gillespie & Hennessy 2010). Due to the effective and competent marketing research and development of Coca-Cola, it was able to manufacture and distribute worldwide.  

The vivid kinds of business promotional activities undertaken by an organization in order to endorse their products or services may be through advertisements, public relations, personal selling, websites, brochures, press publicity among others. These tools prove to be of immense eminence at the time of positioning a new product in the market segment.

The impact of the recent economic recession has been experienced by almost every other economy of the world. Different countries have been coming up with different policies and strategies in order to recover from one of the worst economic downturns. The economy of the US has been under serious issues and problems after the economic recession and is still experiencing several issues in this regard. 

Zappos Case Study In the year 1998, a young man named Nick Swinmurn went to a shopping mall in San Francisco to buy a pair of shoes. He was disappointed that he was not able to find the particular size, color and style that he wanted. He went ahead to search for his desired shoe type on the internet and was frustrated that he couldn’t get an online retailer who specialized in footwear only.

Cognitive dissonance is an emotional sensation that arises when there is a difference between what a person considers and information that appeals to their consideration turning it too into anxiety. Several facts describe that cognitive dissonance can deliver serious interruption to appropriate decision-making, and decreasing the dissonance can considerably develop the decision-making skills of people.

The assessment revealed that there is huge potential for growth for Millie’s Cookies in the Chinese market, as the beverages and confectioneries segment had been developed by various international companies like Starbucks and Costa Coffee. The study focussed on the SWOT analysis and Portfolio analysis in order to assess the market scenario and the potential of the company to set itself in the overseas market.

The paper aims at underpinning the marketing and promotional strategies of Mars Chocolate Bars in creating a deep and positive impact on the buying behavior of consumers. The paper has been presented in three parts where the first part highlights the importance of brand performance dealing with three questions over the kinds of markets, brand performance, and preference and kinds of consumers.

The global financial crisis has had an immense impact on the unlisted real estate funds market. Although the investors and funds managers had to go through a lot of tough time, yet this provided them with an opportunity to learn from their mistakes and alter the business practices to ensure minimal damage in the future under similar circumstances.

Quora is increasingly applying the usage of web-based analytics to map the consumers’ enquired needs and wants and trying to position their searches with regards to the best-suited category while applying search engine optimization within their own website for the multiple numbers of listed products and services of the clients.

Every company strives to operate effectively in the industry considering the intensity of competition available in the market. Understanding therefore the core competencies and capabilities of the company is essential in the formulation of strategies that will help attain a competitive advantage over the rest of the competitors.

In fact, the conflicts escalated after an injunction was given to Apple Company, which required Samsung Company to provide its future products as their last packaging to the lawyer representing Apple Company for inspection in order to determine whether have infringed the patents.

The major aim that characterized the six-year marketing plan is to ensure that at the entry point, the company takes charge of 30% of the existing market and grow this percentage up to a level of 37%. This would involve the sale of 1500 pieces of PirateEye products in a year by the sixth year. The target market is identified to be boat owners.

Factors to consider in globalization: case study of pepsi Marketing, advertising, promotion, and use of technical and technological skills are required in order to increase sales in any business. Every company that chooses to go global has various reasons for choosing to exploit international markets.

The pros and cons of an Initial Public Offer (IPO) Initial public offer (IPO) refers to the process whereby a company sells its first shares. It is a method typically used by small companies to accelerate their development. It provides the needed source of capital for expansion.

Customer Sovereignty The idea of consumer sovereignty is central to the beliefs of marketing as well as theorists. Even the business specialists, who are considered as being doubtful and pragmatic where theoretical marketing concepts are concerned, trust in this particular theoretical foundation of marketing and economic concepts (Stewart, 2006).

There are several characteristics of marketing strategies observed by Compass Company and its relations. Intangibility is the essence of providing customers with services than can neither be seen, smelt or tasted, in other words these are virtual services provided to the clients.

Services’ marketing ensures that an organization such as McDonald’s presents and behaves itself in a modern consistent way in order to deliver on its promise of being the best in customer service. Customer service is the backbone of an organization since there is no organization that can operate without customers.

It is vitally important to come up with a catching slogan that can be used to integrate the consumer with the product in a brief few sentences while at the same time not sounding trite or technical.  As such, the following has been determined to be an adequate explanation of the utility that the product offers as well as a marketing line.

Developing a brand strategy should be approached very carefully. If approached in the wrong way, it can be a difficult process for a company. Many companies end up having imitations of other brands since they did not approach brand strategy in the right way. There are various factors the company should consider before approaching brand strategy.

The company is facing a serious issue in regards to the model of operations followed for the process of distributing the merchandise of Zara to outlets all over the world. The company’s choice to opt for a centralized form of distribution helps in achieving economies of scale. This can be viewed as a strong competitive advantage for the company.

The company has made collaboration with bigger companies enabling an efficient reach of the potential customers. Blackberry Company has ensured that they attain enough distributors to help in reaching a large number of potential customers all around the world. The main distributors of the product include Orange, T-Mobile, and Vodafone.

Cost leadership-level strategy is when a firm strives to acquire a competitive advantage over the competitor by reducing its economic cost. The fact that Zara has found differences that matter to customers and differentiated itself from its competitors is one of the reasons that keep the competitors off since it becomes difficult to copy and imitate them.

Personal selling is one of the strategies that is considered for the product given the fact that it provides our sales representatives with direct information from the customers. One-on-one contact with the customers is very important because the customers will have the opportunity to engage the customers on special issues on the product.

Generally speaking, the Kuwaiti real estate sector is seen as exhibiting a trend towards sustained growth from the low that it experienced together with other countries in the Gulf Cooperation Council or GCC in 2008, at the height of the global financial crisis that reached the GCC during that time.

Further, it supports the need to retain traditional skills in bespoke tailoring, justified as an affordable luxury by a consumer. In addition, the article analyses how the traditional bespoke, has considered incorporating the new computerized technology. By doing so, the fashion industry could possibly determine the outcome of tailoring in future.

In order to reach the target market, LSFB will use advertisements, personal communications, and exhibitions. The key objectives for LSFB in Africa include enhancing the market share in order to augment the number of students served by it, enhancing the brand value, increasing the revenue, and enlarging the number of campuses in the education segment of Africa.                        

It is evidently clear from the discussion that the integration of traditional business approaches has been witnessed to encounter certain challenges that tend to reduce organizational competencies to efficiently compete in keeping with the fiercely growing competitive landscape of the marketplace (Jaffe, 2010).

E-commerce is the use of electrical systems to conduct business, it is the online purchasing and selling of goods and services. The use of E-commerce can be traced back to 1991 when the internet was commercialized and open for public use and through it, many companies started to advertise online as it was a good source of revenue and so internet marketing developed.

Everyone has values and perceptions on different topics; for instance, different people vary on gayism. Is it right or wrong? Well, the most important thing is not if it is right or wrong but why I feel this. Naturally, people tend to dismiss other people’s ideas, values and perceptions if they do not conform to their own.

These two research methods generally encompass various research approaches that determines the positive research outcome based on behavior and nature of collected data. Quantitative research evaluates and analyzes several numerical data. Quantitative research method analyzes information and data based on several delegate samples within a vast populations’ number.

Samsung is one of the leading electronic organizations. The organization introduced a huge range of products in the global market. It is easy and convenient to conduct a research study on Samsung. This study will highlight aspects of Samsung Electronics’ global value chain. Samsung Group is a South Korea-based multinational company.

The majority of companies operating their business in China carry out their business without significant problems because the government of China has business laws and regulations governing commercial activities. There are varied commercial disputes and risks that may arise; thus, carrying out effective marketing research in China is vital.

The company was established during the late nineteenth century. Headquarter of the organisation is located at Atlanta in the United States of America. The company is regarded as one of the most respected organisations around the globe. Furthermore, it is regarded as world’s largest non-alcoholic beverage company in terms of manufacturing, marketing and distribution.

Sainsbury's the Supermarket The year of establishment of this venture was in 1869 by John James and Mary Anne Sainsbury and its growth became evident in the Victorian era with it being the pioneers of self-service retailing in the UK. Other than dealing with supermarket chains, this business venture also has investment interests in the banking and property markets.

Nike’s “Just Do It” advertisement campaign and slogan is one of the iconic campaigns that have lasted for more than two decades. This work outlines its target auditory, segment target promotion, campaign strategy and evaluation of the ad campaign. Nike targeted the people aged 18-40 years and women in the advertisement campaign.

The promotion will take place utilizing social media; due to the fact that monetary resources will be heavily limited in the initial stages. Finally, the product will be defined in simple terms and provided for review within the market so that the consumer can adequately gauge the utility that they would derive from such a service.  

The author states that McDonald’s Corporation is a fast food restaurant chain headquartered in Oak Brook, Illinois, USA. It is the world’s largest food service retailer with an operating income of $8.6 billion and has served 69 million customers daily in 2012. It was started in 1940 by Dick and Mac McDonald.

These primary and fundamental components make a business and enterprise successful through the proper and efficient functioning of the departments. Marketing is amongst the departments that focus and emphasize the recognition and classification of the needs and requirements of the consumers, ways, and techniques that fulfill and satisfy their needs.

These products are used to nurture mind, body, spirit and also provide a balance to the environment. Perfect potion offers essential oils which are related to the finest quality of Australian Certified Organic and are sourced from international and local farmers. 95% of ingredients are ordered on the basis of sources to make a product.

From the following research it can be comprehended that a look into literature proves that while service quality is something measurable and comparable, customer satisfaction is a more complex one which is influenced by perceptions of satisfaction and customer expectations along with quality.

This study looks into marketing and communication mix as a tool used by business organizations and companies to meet their objectives in marketing and advertising of the products and services that they offer. The mix in marketing communication is comprised of promotion, product, price and place which are usually referred to as the four Ps in marketing.

To emphasize the competitive advantage under its new vision, the firm’s core competencies were strengthened by highlighting the concept of employee experience and knowledge rather than technical product development. Business processes were reengineered by changing reward criteria and performance matrices as well as marketing activities.

The measurement scales that detail the experiences give us a relatively better view into how satisfactory or for that matter dissatisfactory these experiences have been. It should be mentioned at the very outset that service encounters refer to the customer’s most vivid impression of the service.

The paper focuses on studying the impact of the marketing mix elements of a Consumer Branded Company on the Consumer Behaviour approaches pertaining to Cognitive, Affective and Behavioural responses. It specifically aims at integrating both theoretical and practical approaches to rendering a holistic understanding of the probable impacts.

Moet & Chandon is a French winery and one of the most prominent producers of champagne. The company has been in existence for 268 years. It was started by Claude Moet as Moet et Cie (Moet & Co.) and has since changed its name following a series of acquisitions and mergers. At the moment, it has over a thousand hectares of vineyards and has an annual production of about 26 million bottles of champagne.

This restaurant is possessed and controlled by Brinker International Inc. It was first opened in Texas, but then it moved to a different location. Now the restaurant chain is located in 49 states in the USA and 30 other international locations. The restaurant mainly serves Tex-Mex food, which means Mexican and Texan food.

The article Building Lasting Customer Loyalty was a very interesting piece of literature. One of the first statements the author mentioned about customer loyalty is that it is more expensive and time consuming to build loyalty with new customers than to create loyalty with your existing customers.

One of the major methods and the most frequently used method of segmentation is demographic segmentation. It is the most popular method because of the easy availability and interpretation of the data. Most of the consumer markets can be divided on the basis of demographics but it is also one of the deciding forces.

The conclusion from this study recommends that Sony certainly needs a little bit of focus in order to sustain its competitive advantage in its industry. It is widely involved in various markets in the first place so it is hard to appreciate the fact that it should use the same strategy in all its businesses.

According to the paper there is a stress on uncomplicated, understandable marketing communication. During a crisis, people go back to brands they identify and trust - and trust will be a most important topic in addition to value for money. There is less indirect marketing.