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Final Marketing Plan - Essay Example

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Marketing Plan of Robot Device Name of Student University Table of Contents Introduction: Telemedicine 4 Objectives &Mission Statement 4 Target Market 5 Market for Telemedicinal Products 5 Competition 6 Product Features: Healthy Robot 7 Core Marketing Strategy 7 Identification of Unique Selling Proposition 8 Operational Excellence 8 Customer Intimacy 8 Growth & Innovation Strategies 9 Marketing Mix 9 Pricing Strategy 10 Channels of Distribution 11 Customer Relationship Management 12 Conclusion 13 References 14 Introduction: Telemedicine Telemedicine is a combination of information technology with telecommunication, which provides clinical health care services from a distance (Transparency Mar…
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Final Marketing Plan

Download file to see previous pages... The varied forms of telemedicines include the combination of audio, videophone, imaging, and health informatics data from one particular location to another. The main crux of telemedicine would be to cater to the needs and requirements of the patients living in isolated communities and do not have financial means of purchasing the products. These also come with additional devices along with medical support and other forms of health care devices. The study will deal with the launch of a fictional medical robot which is a form of telemedicine and will help in solving varied complex health care problems. The author of the study will include the marketing activities involved in the initiation of the launch of the medical robot device. Finally, the study will conclude with the various Customer Relationship Management techniques used by the management to penetrate further into the target market. Objectives &Mission Statement The mission of the company would be to offer state of the art telemedicine facilities, which would provide the patients certain clinical advantages that other medical companies cannot provide. The objectives of the company would be to offer state of the art medical facilities’ and devices, which have the potentially of garnering attention from the patients and customers. The health report provided by these medical devices would not provide a medial description of the patient but also an in depth analysis of the precautions to be taken by the patients. In short, the main objective of the healthy robot would be to disseminate information about the timely prevention measures to be undertaken by the patient. Target Market Since, the main objective of the healthy robot would be to test and detect the current health state of the customers the primary target population would be the patients suffering from chronic diseases. Secondly, the target population would also include the customers, who are extremely health conscious and would want the robot to keep a constant check on their health situation. Thirdly, it would also include the customers, who want to purchase the telemedicinal product for gifting purposes. The targeting population has been decided by taking an estimated population of the diabetic patients in the United States of America (USA). Market for Telemedicinal Products Telemedicinal product would include varied segments which can be categorized into tele-health, telemedicine, video and mobile health services (Cravens, 2010). The telemedicine market is very mature and has provided clinical care with the help of advanced telemonitoring and tele health systems. The telemedicine market has been worth valuation of $2.9 billion (Transparency Market Research, 2012) The tele health phone system is more advanced than any other health systems and presently it is expected to reach market valuation of $2440 million during the tenure 2012 to 2018 (Transparency Market Research, 2012) Thus, keeping in mind the present market dynamics and the need of tele medicinal products among the growing patients, the manufactures ...Download file to see next pagesRead More
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