Hca Hospital Corporation of America - Essay Example

Indirect competition from companies that produce cheaper substitutes also encourages the business to grow otherwise it will be pushed out of the market. The desire by organisations to enjoy economies of scale in terms of management, purchases, production, marketing among other forces them to expand which guarantees them saving due to bulk purchase of materials, spreading of overheads, higher bargaining power and expert management (Kazanjian & Drazin, 2009). Increase in demand for the products that a company manufactures also contributes to the motivation of a firm to grow in order to meet the growing demand for its products and services.

Prestige and power that comes with managing big firms may also motivate the management to expand their organisations (Kumar, 2010). In addition, government policy in some countries, especially the planned economies requires business to operate under certain rules and regulations. Businesses may grow in order for them to meet these regulations and enjoy the quotas, subsidies and incentives that the government gives to businesses. With the controversies that have surrounded Hospital Corporation of America (HCA), the company need to review its growth strategies to ensure it redeems its image and to put it in a constant path of growth.

In coming up with the most effective strategies for growth, the company need to consider and follow the following steps. First, the company should plan about its growth strategies in order to for them to focus on meeting the customers’ needs and showing the corporations ability to meet them. Health care corporation of America manages a number of hospitals and medical centres in unites states and in united kingdom which provide general and specialised medical services to its clients. In planning, the hospital should put into consideration the various specific needs of the clients and employees in the countries and in different departments.

The plan should be client focussed clearly detailing the goals, strategies, and tactics that will be used and a specific timeline within which the goals will be achieved. The timeline should set aside time for training and mentoring employees to the organisational culture and best practises in the field of health care. The plan should also include the methods that the company intend to use in training, coaching and measuring the progress of the employees. Including staff in coming up with a strategy by allowing their input at the appropriate level will enable the management to obtain their commitment and accountability to the organisation.

The employees should be engaged in customer-focussed tactics that will ensure the corporation attracts new customers and retains the old ones. Role playing and scripting among employees will also be important, as it will give the employees a chance to test their newly learned skills. The corporation should provide mentorship programs by pairing new employees with old experienced employees. As a way of boosting morale among employees, the corporation should adopt some measuring and rewarding mechanisms in its growth strategy.

Compensation and reward programs, staff development and training should be aligned with activities and results of staff involved in improving customer experience in the corporation; this will be to boost the morale of the staff to offer their best to