Lyon College Taking Advantage of its Social Media Ecosystem - Case Study Example

The Lyon School uses the social media to appeal to the people because this is where most people access information with a lot of ease. They can easily design the media in such a way that it looks appealing to most of the viewers across the globe thus attracting a positive response. Other forms of advertisement can not easily penetrate the whole world within a short period of time and reach millions of people like the social media, which Lyon College is taking advantage of. The advantage of using such a media is that it’s very easy to monitor the state of the adverts displayed on a daily basis and make changes where necessary.

Interaction is possible in matters of minutes leading to quick response to people who may need more information about the College. This makes it possible for the college to establish itself as a brand in the face of stiff competition coming from other colleges. The forum can also be used for product launching without much stress since most people will just find the information when they click into the website. This helps to improve the customer dealing leading to maximum customer satisfaction.

The alumni of Lyon College are encouraged to be part of the Lyon community at all times of their lives. They are encouraged to be participating in the actives of the college including having fan actives thus encouraging strong bond between them, students and College management. The alumni forum serves an important purpose to all graduates who complete their courses in Lyon College in various ways. The members of the alumni enjoy certain privileges which are not found in other colleges. The alumni parent and are stay connected to Lyon through various activities they do together which brings harmony between them.

The gifts and other awards provided by the alumni strengthen the value of their relationship which in turn helps to develop the college as a premium learning institution. The donors are of great help to Lyon College due to a number of activities they support which enable the institution to run its activities successfully. The donations go to Annual Scholarship Fund, Scottish Heritage, President Council Scholarship Fund, Alumni Scholarship Fund, Athletic scholarship Fund among other activities supported by the donor Fund (Lyon College, 2013).

Since donors are aware from this social media that their money is well spent on constructive activities, they are never tired form giving support to the school. In this social media, the school takes advantage of their ranking by the Washington Monthly to give hope both to the alumni, students and donors that their efforts are paying off. This is evident since the college is ranked as the best Liberal Arts College in Washington in the year 2013. The college also notifies people through its social media that it has been in the list of top colleges for the past eight years (Lyon College, 2013).

This is a ranking from a reputable magazine which not only looks at what the college is doing for the students but also looks at what the college is doing for the community. The institution is also respected from the way they value and respect their staff since they give them awards in accordance to hard work. The college is running good programs for its students like adventure activities which add value to their lives.