Marketing Essays

Marketing on social networking or social media platforms has its own advantages because of the uniqueness offered by the internet (Keller and Berry, 2003). It is much easier to judge the effectiveness of a marketing campaign as well as ensure its reach to a very high population.

Increasingly, collaboration between business, non-profit, health and educational agencies is being championed as a powerful strategy to achieve a vision otherwise not possible when independent entities work alone (Gajda, 2004). According to Fyall and Garrod (2005) globalization, international political and trade agreements are the main drivers for collaborative marketing in businesses.

The crux behind marketing is that we need to identify the customer, earn the goodwill of the customer and also retain the customer. It is a very difficult task but if the customer satisfaction is kept as prominence for the business then it is quiet easy to know the customer.

When a new product such as iPads and tablet computers are to be introduced in the market, a strong sales plan is required by a luggage company. In such cases, the objectives of a firm or company would primarily be the identification of the product, increase in growth and capability to win competitor’s market.

The Asia/Oceania region has contributed significantly towards the company’s sales. Shiseido has registered a growth of 11 percent in that region. One of Shiseido’s brands in its Toiletries product line is the Tsubaki shampoo. One of the main ingredients of this shampoo is tea seed oil which has been used in Japan since time immemorial.

Evaluation of the strength of other companies’ clothing products would help Versace Men Clothing decide on areas to advance in order to surpass the existing companies. An emerging economy may not require large capital to establish a business, and this can be beneficial for the company to establish a business in such a market.

The project report highlights the process of internationalization and the benefits involved in the process of going global. The company taken into consideration is Lupin pharmaceuticals which is among the top five pharmaceuticals companies in India. Lupin Pharmaceuticals plans to enter America with its product generic, specialty and API.

John Cadbury founded the company “Cadbury” in 1831 with the aim of fulfilling the people’s desire of having delicious and best quality chocolates at affordable prices (Cadbury, 2012). The company has been successful in its mission and has completely revolutionized the processing market of cocoa since 1866.

This paper focuses on the impact of this macro-environmental change on the marketing strategies of South African organizations. Implications of this change on marketing strategies, specifically, a major shift from traditional ways of marketing and promotion to major usage of online social media like Facebook, tweeter, and other popular social networking sites will also be analyzed in this paper.

One of the major political aspects that affected the operations of the company in 2002 was the steel tariffs that were implemented during President Bush's reign. As a result of the legislations that were protested by the EU, the cost of production for the company increased thus reducing the gross profit.

The author explains that the specialty of the brand lies in its herbal ingredients and the composition of its variants and it marks its point of difference with the other brands in the market. The point of parity with the other brands is the quality of the product and matching standard of the Dew Fresh brand with the international brands.

Now when I am in a position to move to my interest, I want to prove my talent and efficiency in marketing. Although not having a supportive background in marketing, I would like to highlight that I am from a family with traditional marketing business. As a matter of fact, my knowledge is not confined to traditional marketing strategies.

Feedback from respondents and a revelation of their perceptions are critical in gauging satisfaction, political participation and success of policy ventures. Also, the character of institutions patterned after types of government bears considerable weight in the latitude for political activism to modify, revoke, renew or revamp policies.

This report focuses mainly on ways and techniques for social marketing. Social marketing is a source of creating awareness regarding any essential issue in a society and works for social benefits by means of various campaigns which are usually non-profit seeking. It is a way to change behavior of individuals in a society and strive for their good. These issues could be health related or may be associated with behavioral changes needed by a society.

Factors for marketing communication plan. Kudler Fine Foods needs to prepare a marketing communications plan to create awareness about the Too Fresh to Go product line. The product has the potential to be consumed by virtually any type of customer since the product can be consumed out of the comfort of your home without the hassle of cooking a meal.

The retailer selected for this analysis is The Gap Inc of the USA. The first Gap store was opened in the year 1969 with a humorous reason i.e. Donald Fisher, the owner of Gap Inc, was unable to find a pair of jeans that fitted him. The company currently operates within the apparel and footwear industry with five different brands under the names of – “Gap”, “Banana Republic”, “Old Navy”, “Piperlime” and “Athleta”.

The overall pricing strategy of McDonalds therefore focuses on generating such value for its customers. McDonalds has been using value pricing as well as offering bundled services in order to offer its different products. (Bertini & Wathieu, 2010). Offering bundled services often include different combinations such as burger, drinks, fries as well as ice cream in some instances.

The author of the paper states that the new system required to value all investments to be written as a present value of future cash flows. This created a big problem for accountant. They decided that they cannot match the future cash flows with profits as it was humanly impossible task in a gas company.

The Timex is a product that targets people of all ages that have low to middle income. Timex has watches for both female and male users. The Rolex watch targets a different target market. The target market for Rolex products are people that have income above $100,000 a year. This target market is based on the introductory level Rolex products.

They do not like pressure to change from western influences. Any company seeking to do business there will have to adapt to consumer tastes to remain profitable in South Korea. Even world-class businesses have failed to understand South Korean consumer behavior, but their culture has a big influence upon it.

According to the research findings, it can, therefore, be said that the mission of the Cheesecake Factory is to create an environment where the satisfaction of their guest is their highest priority. The mission statement of the company would remain same for the company operating anywhere in the world.

The author states that the Metroville will get the image of being an old friend, a companion that reminds one of better times. Images can also be shown of the ergonomic interior, trendy dashboard and the magnificent exterior as the car is on the move. The end of the advertisement would show the Metroville coming in to be parked in an average household.

In this paper, we are going to analyse various functions of marketing such as customer segmentation, consumer behaviour pattern, cultural influences on buying decisions and acceptance of the product and most importantly how the product should go from strength to strength for more profit and market advantage.

According to Fill (2009, p.912), “communications audit is a process that can help assess whether an organization is communicating with its consumers and other stakeholders in an effective and meaningful way.” Typically, a communication process involves the sender (or marketing team), who encodes the message in a particular way, then sends it through a channel of transmission.

The company finds and develops a new idea about a product. At this stage, different aspects of information regarding a product are translated and incorporated into a single or unified product that is considered new. The product is taken through various changes that demand more time and money at this development phase and this must be done before exposing the product to ultimate consumers through pilot projects.

The last five years have been a roller coaster ride in the travel and tourism markets. The pendulum has consistently swung both ways with respect to boom and decline in the tourism trends worldwide. It is a market that is very important for any economy and is capable of creating more jobs per million currency investments than any other market or industry.

The western world and in Europe believe that fast foods are responsible for obesity, and the recent escalating rates. It is further complicated on account of the food production companies, by the involvement of prominent personalities. Obesity is a global issue with the world health organization assigning it the same hazard magnitude as that of cigarettes.

BMW is one of the leading automobile companies in this 21st century. Since its instigation, BMW has been primarily focused on using advanced automotive technologies with due consideration to a secure drive along with rendering significant environmental awareness. The company is well known for its exceptional designs with high-quality luxurious elements.

The research shows that kids aged 7-15 are prone to overweight and obesity. Australian parents involve their kids in active activities to keep them in healthy conditions. To help the parents curb this problem, provisions on how to involve the youngsters in physical are shared. The parents need to be conscious of what to do and what not to do.

Vendors provide specialized and specific ERP systems and solutions making the industry more competitive. The common ERP software that is applicable in the banking industry includes; Vendors on large businesses which include SAP and Oracle. The two offer ERP software for multi-language, multi-facility, and enterprises that are operated in billions.

In this case, the franchise identifies the University of Delaware students as the main target population, which will promptly offer the franchise a ready clientele base. Therefore, the initial marketing strategy should focus on this group of consumers to ensure that they become the earlier adopters of the products that the franchise offered.

This paper has aimed to analyze the business model of Pfizer and also evaluated its significance and applicability in the strategic functions of the company. Pfizer’s shift in the business model was for meeting the changing requirements of the present pharmaceutical market. The focus was shifted from research to commercialization.

The consumers’ attitudes toward online downloadable film services based on Fishbein analysis are the following;  Attributes of 1 to 5 scale where 5 is most important and 1 is least important Ao =    biei where Ao =   Attitude toward the object (brand); bi = belief about the brand’s possession of the attribute; ei = evaluation of the attribute as being good or bad.

The conclusion from this study states that market segmentation is the key to achieving quite a few tasks, as far as an organization within this day and age is concerned. It allows the business companies to find out where they are going wrong and how best to maneuver so as to achieve their intended goals and objectives

In the book, it is revealed how employees, businesses, companies, customers, and partners can make use of social technologies to be heard, produce and market their products and services better. The core purpose of why the author writes the book is to show how effective if business managers and team leaders utilize and make use of the developed new social technologies and social interactions.

During 2012, the price of the company shares rose by 20.9%; net sales increased by 14.5% to $4.76 billion, direct-to-consumer sales rose by 16.1% to $4.23 billion, comparable sales in Coach’s North American stores increased by 6.6%. Coach opened 9 new retail stores and 26 new factory stores and brought the total number of retail and factory stores to 354 and 169, respectively, in North America.

Falk and Falk (2005) define culture as the set of customs, values, and beliefs of people of a particular society. In other words, it is the way of life of a particular section of society, country, or class at any given time. However, history tells us that culture is not static rather an element that keeps changing as the emerging new beliefs and trends replace the older ones.

Market segmentation involves a marketing strategy for dividing customers into groups that can be served more effectively and efficiently (Strydom, pp 161). Normally, customers with similar taste and preferences are grouped together and segments are totally different from each other (Strydom, pp 161).

Easyjet as a company was founded by Stelios Haji-Ioannou in1992 with humble beginnings as it started with wet-leased planes (SeatMaestro, n.d). The company grew from the humble beginnings from where it managed to get its air operator’s license and turned to a leader in the industry

The study of financial services marketing has significantly helped me to gain information that I was totally unaware of. Such learning has enabled me to develop and garnish my skills. In addition, learning of financial services marketing has provided me with an opportunity to open up my thinking process which would eventually help me in the forthcoming years.

The paper will identify the company’s strengths and exploit the opportunities that it has in the competitive market today. The paper would further analyze the environment in terms of internal and external factors and make appropriate recommendations to its current marketing strategy to attain higher customer satisfaction, brand loyalty and market share.

Adaption, in contrast to standardization, essentially consists of ensuring that a company’s service or good is localized so that it mirrors the preferences of the consumers in different geographical locations.This is usually a much more expensive concept to integrate because there will be different raw materials required for the different branches of a company located in different nations.

It is focused on meeting consumer needs. In addition, the company concentrates on ensuring that there is a sustainable and secure environment through, and the company can attain this through recycling waste and treating the waste that is released into the environment. The company has brands that are traded locally, and internationally.

Thereafter, the marketer should incorporate the needs of the consumers with the plans of the organization in promoting Beats by Dre in the market. According to Kotler & Armstrong (2012), incorporating of people’s ideologies is fundamental to success in marketing hence the reason marketers use similar approach in their duties.

The company is widely known for its Denim brand of jeans sold across the globe. Levi Strauss & Co. received its first US patent for manufacturing denim jeans or blue jeans in 1873. The company was founded by Levi Strauss and is being controlled by the private owners or descendants of the company and is headquartered in San Francisco, USA.

This study discovers The Fashion Industry and the Role of the Media in Shaping These Perceptions. Keeping count of weight and height became important, and these preset ‘ideal’ numbers became the popular perception. It has been for promoting their products by fixing the so-called imperfections by breaking the prior image into segments.

The key elements in the development and commercialization of the new product would include market development and penetration agility, markets share momentum with a suitable competitive advantage, and profitability, which measures the rate of return concept as well as the shareholder’s growth (Ardalan, 2009).

The invention of the printing press allowed communication at a massive scale through the use of magazines and newspapers.  Then the technological invention made them speeded up the communication with digital technology. Use of computers in Information technology has become crucial in modern societies for processing of data and thus save effort and time.  

Operations of all companies today largely depend on the actions of the leaders. All companies strive towards a common purpose for their output. It is worth noting that individual employees also rely on the management team of the organization for a common goal.

US airways's new Market - China Considering the urge of the western countries to establish a strong foothold on the Asian continent in order to expand their aviation industry, US airways invading China seems to be a plausible option. The US Airways is one of the key players in the aviation industry in the US.