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Marketing Essays

Result for Subject Marketing:
19914 essays
Coca Cola Marketing Marketing Essay
3 pages (750 words) , Download 4 , Essay
The company intends to be a great place to work for its employees and at the same time be a highly effective, lean and fast-moving organization. Coca-Cola strives to maintain lasting relationships with its suppliers and customers. As a responsible citizen of the society, the company works for the betterment of the communities that it operates in.
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Creating Competitive Advantage Marketing Essay
5 pages (1560 words) , Download 2 , Essay
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There is a major transformation that is occurring in the way that firms relate with the customers. The digital economy has enabled the customers to have a lot of information on companies which allows them to make informed decisions. The integration of processes and sharing of relevant information between partners has largely been due to the presence of e-commerce.
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The Wireless Communication Industry Marketing Essay
4 pages (1119 words) , Download 2 , Essay
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Research in Motion (RIM) came into existence in 1984 with a focus on developing hardware and software for wireless data communication. Soon, the company established its stronghold in producing wireless two-way smart data communication devices. RIM started producing BlackBerry by weaving all three components together – hardware, software, and service to offer wireless email messaging.
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Analyzing a Supply Network Marketing Research Paper
8 pages (2000 words) , Download 2 , Research Paper
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The new paradigm requires businesses to build strong relationship with their channel partner and customers, have operating procedure which allow businesses to be responsive to their business environment, the internal and external processes of the business should be so nimble that they rapidly adapt or adjust to the changes in the environmental variables (Stadtler, 2005).
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Development of Pricing Strategy for the Restaurant Marketing Essay
6 pages (1735 words) , Download 4 , Essay
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Before settling on the form of business to pursue, businesses should determine the target market, mission, and vision. Through doing this, the business gets to have a clear roadmap and know the characteristics of their customers. Through this, customers’ expectations will be well served and thus making them get value for their money.
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Logistics Management of Federal Express Canada Marketing Case Study
5 pages (1291 words) , Download 3 , Case Study
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FedEx has some potential issues with its logistics management and customer service practices. McDougall & Dorken (1998) clearly indicate that the company failed to meet the shipping requirements of Desktop Innovators and the situation caused the DI to suffer from huge business loss. The DI placed a shipping order on FedEx to send two boxes from Kitchener, Ontario to Simpsonville, South Carolina.
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The Sales Related Issues of Thorntons PLC Marketing Term Paper
8 pages (2000 words) , Download 4 , Term Paper
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Thorntons is a popular name in the UK chocolate industry and enjoys a rich history in the country. The sales of the company are dropping and in order to increase the sales of the company in the Christmas season in Hull City, the company will need to position itself clearly in the chocolate industry either as a low priced chocolate seller. 
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Organizational Culture Profile Marketing Essay
6 pages (1776 words) , Download 2 , Essay
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Imperator was established after the collapse of Communism in Slovakia in 1994 and it began operations in 1995. It sought to continue the manufacture of traditional brands that were known in the region, like the Vodkas and other specialized products like Kosher whiskey which was in demand in specialized niches around the world.
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Understand the Individual Elements of the Extended Marketing Mix Marketing Assignment
6 pages (1500 words) , Download 2 , Assignment
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Proctor & Gamble Proctor & Gamble is a renowned American consumer goods company. The company is headquartered in Cincinnati, Ohio, USA. The organization was established by William Procter and James Gamble in the year 1837. The company serves over eighty countries across the world.
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Promotion Practices for Verizon Communications Marketing Research Paper
4 pages (1211 words) , Download 3 , Research Paper
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In products promotion, it is essential to ensure that a company has a target market, understands the benefits of their products, and has a strategy in the way to position the services and products. In Verizon, the promotion appears in many dimensions and can be achieved using the Internet, direct marketing, public relations, or advertisements.
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Market Assessement Marketing Essay
3 pages (909 words) , Download 2 , Essay
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Green advertising in general aims to promote products produced in an environmentally-friendly manner, or to promote the advertiser's corporate responsibility toward the environment. The evaluation of green advertising effectiveness is necessary in order to stimulate cognitive and affective reactions of consumers to green advertisements, as well as their subsequent environmentally friendly behavior.
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Integrated Marketing Communications Marketing Essay
3 pages (750 words) , Download 4 , Essay
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Marketing communication has been in existence for long and it involved using a single marketing tool at any particular time to reach prospective buyers. Most firms enlisted the services of marketing agencies that specialized in one kind of communication such as advertising or personal selling.
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Discussing the Keys to Successful Revenue Synergy Programs Marketing Essay
6 pages (1748 words) , Download 2 , Essay
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Post-merger revenue synergies can accrue through first-mover benefits besides creating assets in the form of properties when the land rates are not high enough to create affordability issues. It is important to apply a methodological process to recognize and measure revenue synergies by developing a mechanism to lead the effort. 
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Facing Marketing Problems Marketing Essay
3 pages (975 words) , Download 2 , Essay
Free
The value will depend on the degree of newness and hence uncertainty in the environment, the degree of complexity of the environment, strategic importance and cost of making wrong decisions, the degree of importance the company attaches to the decisions that have to be made, and the caution that cost of the research project should never rise above the value of the results.
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Customer Perception Towards Electric Bikes in the UK Marketing Essay
4 pages (1746 words) , Download 3 , Essay
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Marketing is defined as the process of the activity of creating, informing, delivering, and transferring goods or services that create value for individuals in society (Gundlach, 2007). Perception is a psychological term that defines the capability of an individual to construct a sense of reality from the situations they face.
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Final Examination of Marketing Issues Marketing Essay
4 pages (1117 words) , Download 2 , Essay
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The first difference is budget, which obviously is determined exclusively by the size of the business. Large businesses can afford expensive marketing campaigns in the hope of capturing significant market share. On the other hand, small businesses do not have much money to play around with, so their marketing campaigns have to be tighter.
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Approaches to Reduce Absenteeism Marketing Essay
7 pages (2347 words) , Download 2 , Essay
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Workplace absenteeism is costly for any company both directly and indirectly in the public or private sector. It is caused by psychological stress, physical factors, illness, discrimination at the workplace, low motivation, poor management, and family issues. Some of these reasons are genuine while others are not genuine.
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Creating a New Brand for New Market Marketing Case Study
3 pages (859 words) , Download 2 , Case Study
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Tata Nano has many other good features that satisfy the needs and wants of the target market like simplicity in design and efficiency. The car has been attractive for the target market because it requires less maintenance and less consumption of petrol. This in turn will also facilitate the process of reducing pollution as it is completely a fuel-efficient car.
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The Benefits of Digital Marketing Marketing Essay
11 pages (2000 words) , Download 5 , Essay
Free
Digital marketing refers to the marketing and promotion of goods and services through the internet and other digital means such as television advertisements, computers, digital billboards, Smartphones, and any other devices that have the ability to combine sound and images to deliver a certain message.
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The Role of Internet and Interactive Media in the Strategy of Marks and Spencer Marketing Essay
14 pages (3700 words) , Download 2 , Essay
Free
Internet and interactive media are constantly playing a crucial role in the success of organizations. With the rise of awareness of customers towards the internet, most organizations have transformed their businesses in order to attract a number of customers towards the organization. One of such organizations is Marks and Spencer.
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Hasbro merchandise and services compared to its competitors Marketing Essay
3 pages (750 words) , Download 3 , Essay
Free
Investing in the movie industry is challenging idea for these companies. This forced Walt Disney to scale down its movie operations. It shifted its movie operation to Marvel and Lucasfilm. This was to minimize risk after a big loss in the production of Mars needs moms and John Carter.
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Marketing Plan Project: the Spatty and Spatty Daddy Product Marketing Research Proposal
10 pages (2611 words) , Download 2 , Research Proposal
Free
There are certain business segments that are not effectively covered or tapped. Several innovative and intelligent entrepreneurs have constantly done research in order to develop a new business idea to implement in this competitive global marketplace. These Spatty and Spatty Daddy are made out of USDA and FDA-approved products materials.
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Christian Diors Existing and Recommended Luxury Brand Strategies Marketing Assignment
15 pages (5241 words) , Download 4 , Assignment
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The author of the paper will begin with the statement that established by a French fashion designer, Christian Dior sells a wide range of fashion clothing for men and women of all ages, footwear, accessories, leather goods, fragrance, beauty products like make-up and skincare products, jewelry, and timepieces (Christian Dior, 2013a). 
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Impact of Social Media on Marketing in Saudi Arabia Marketing Research Proposal
6 pages (1831 words) , Download 2 , Research Proposal
Free
Research objectives are the most important elements of a study. It is often regarded as the foundation of research work. Moreover, the scope of the research is also established on the basis of the objectives of the study. This study principally aims to examine the impact of mobile search &social media on brand awareness, marketing.
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Global Utilization of Social Networks Marketing Term Paper
14 pages (4259 words) , Download 3 , Term Paper
Free
Saunders, Lewis & Thornhill pointed out that researchers should select any one of the research approaches from available approaches such as 1- Correlation Study- understanding the relationship between variables is the key aim in such kind of studies and 2- Causal Study- finding out the reasons behind the variation in the behavior of variables.
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Managing the Digital Enterprise - Amazon and Dell Companies Marketing Essay
6 pages (1927 words) , Download 2 , Essay
Free
The adoption of a proper business model has been demonstrated as one of the strategies that companies use to enhance their performance and retain their customer base. Despite the deficit in research on the benefits of business models, a number of companies like Dell and Amazon have proved that business models adopted by an organization influence its ability to succeed.
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Making Globalization Work by Joseph E Stiglitz Marketing Essay
5 pages (1365 words) , Download 2 , Essay
Free
Generally, making globalization work is a book written by the noble prize award winner author Joseph E. Stiglitz. The author has serviced the World Bank organization as a senior vice president and chief economist from 1997 to 2000. The surprises of globalization have been brought in this book by the author.
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Market Opportunities Nestle Breakfast Cereals Marketing Essay
6 pages (1654 words) , Download 4 , Essay
Free
With a 4% growth in 2012, breakfast bowls of cereal present an opportunity for companies in the U.K. The market remains competitive with competition from pastries, cereal bars, and biscuits as well as porridges. Consumers over 50, given their need for greater convenience and behavior of eating more at home, maybe inclined towards “hot cereal” products.
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Consumer Behavior and Their Buying Process Marketing Essay
11 pages (3408 words) , Download 3 , Essay
Free
To reach the customers, they need to do a basic thing first, which is to understand the interests, needs, behaviors, etc., of the target customer base. That is, only if an organization is able to grasp the above-mentioned aspects of customers particularly consumer behavior and their buying process, they can come up with marketing or enticing strategies accordingly.
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Chateau margaux:launching the third wine Marketing Essay
10 pages (2500 words) , Download 7 , Essay
Free
This will involve the examination of the business environment and the industry. Through this, there will be the review of marketing strategy and communication components in order to define a marketing strategy to the company.In order to formulate a good marketing strategy, there is the need to conduct a critical review of the external environment
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Social Networking Marketing Marketing Essay
15 pages (3750 words) , Download 2 , Essay
Free
Marketing on social networking or social media platforms has its own advantages because of the uniqueness offered by the internet (Keller and Berry, 2003). It is much easier to judge the effectiveness of a marketing campaign as well as ensure its reach to a very high population.
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Business: Tourism and Hospitality Marketing Marketing Essay
11 pages (2750 words) , Download 2 , Essay
Free
Increasingly, collaboration between business, non-profit, health and educational agencies is being championed as a powerful strategy to achieve a vision otherwise not possible when independent entities work alone (Gajda, 2004). According to Fyall and Garrod (2005) globalization, international political and trade agreements are the main drivers for collaborative marketing in businesses.
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Services marketing Marketing Essay
11 pages (2750 words) , Download 2 , Essay
Free
The crux behind marketing is that we need to identify the customer, earn the goodwill of the customer and also retain the customer. It is a very difficult task but if the customer satisfaction is kept as prominence for the business then it is quiet easy to know the customer.
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Sales planning and operations Marketing Assignment
8 pages (2000 words) , Download 2 , Assignment
Free
When a new product such as iPads and tablet computers are to be introduced in the market, a strong sales plan is required by a luggage company. In such cases, the objectives of a firm or company would primarily be the identification of the product, increase in growth and capability to win competitor’s market.
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Marketing Plan: Shiseidos Shampoo in Australia Marketing Essay
10 pages (2766 words) , Download 3 , Essay
Free
The Asia/Oceania region has contributed significantly towards the company’s sales. Shiseido has registered a growth of 11 percent in that region. One of Shiseido’s brands in its Toiletries product line is the Tsubaki shampoo. One of the main ingredients of this shampoo is tea seed oil which has been used in Japan since time immemorial.
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Approved Marketing Plans for New Products and Services Marketing Term Paper
10 pages (2500 words) , Download 4 , Term Paper
Free
Evaluation of the strength of other companies’ clothing products would help Versace Men Clothing decide on areas to advance in order to surpass the existing companies. An emerging economy may not require large capital to establish a business, and this can be beneficial for the company to establish a business in such a market.
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Lupin Marketing Plan Marketing Essay
18 pages (4500 words) , Download 2 , Essay
Free
The project report highlights the process of internationalization and the benefits involved in the process of going global. The company taken into consideration is Lupin pharmaceuticals which is among the top five pharmaceuticals companies in India. Lupin Pharmaceuticals plans to enter America with its product generic, specialty and API.
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A Brand Plan report for Cadbury Marketing Essay
11 pages (2750 words) , Download 4 , Essay
Free
John Cadbury founded the company “Cadbury” in 1831 with the aim of fulfilling the people’s desire of having delicious and best quality chocolates at affordable prices (Cadbury, 2012). The company has been successful in its mission and has completely revolutionized the processing market of cocoa since 1866.
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Marketing Strategies - Change and Trend in Macro Business Environment Marketing Assignment
11 pages (3083 words) , Download 2 , Assignment
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This paper focuses on the impact of this macro-environmental change on the marketing strategies of South African organizations. Implications of this change on marketing strategies, specifically, a major shift from traditional ways of marketing and promotion to major usage of online social media like Facebook, tweeter, and other popular social networking sites will also be analyzed in this paper.
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Harley Davidson Strategic Analysis Marketing Essay
13 pages (3374 words) , Download 5 , Essay
Free
One of the major political aspects that affected the operations of the company in 2002 was the steel tariffs that were implemented during President Bush's reign. As a result of the legislations that were protested by the EU, the cost of production for the company increased thus reducing the gross profit.
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Brand Development Plan Marketing Essay
14 pages (3500 words) , Download 2 , Essay
Free
The author explains that the specialty of the brand lies in its herbal ingredients and the composition of its variants and it marks its point of difference with the other brands in the market. The point of parity with the other brands is the quality of the product and matching standard of the Dew Fresh brand with the international brands.
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Why I Consider Marketing as the Best Suited Profession Marketing Admission/Application Essay
1 pages (250 words) , Download 4 , Admission/Application Essay
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Now when I am in a position to move to my interest, I want to prove my talent and efficiency in marketing. Although not having a supportive background in marketing, I would like to highlight that I am from a family with traditional marketing business. As a matter of fact, my knowledge is not confined to traditional marketing strategies.
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Joe Soss Lessons of Welfare: Policy Design, Political Leaning and Political Action Marketing Term Paper
5 pages (1250 words) , Download 2 , Term Paper
Free
Feedback from respondents and a revelation of their perceptions are critical in gauging satisfaction, political participation and success of policy ventures. Also, the character of institutions patterned after types of government bears considerable weight in the latitude for political activism to modify, revoke, renew or revamp policies.
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Social marketing Marketing Essay
6 pages (1500 words) , Download 4 , Essay
Free
This report focuses mainly on ways and techniques for social marketing. Social marketing is a source of creating awareness regarding any essential issue in a society and works for social benefits by means of various campaigns which are usually non-profit seeking. It is a way to change behavior of individuals in a society and strive for their good. These issues could be health related or may be associated with behavioral changes needed by a society.
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Kudler Fine Foods. Factors For Marketing Communication Plan Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
Factors for marketing communication plan. Kudler Fine Foods needs to prepare a marketing communications plan to create awareness about the Too Fresh to Go product line. The product has the potential to be consumed by virtually any type of customer since the product can be consumed out of the comfort of your home without the hassle of cooking a meal.
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Loyalty Program - Apparel and Footwear Retailer Marketing Essay
3 pages (750 words) , Download 3 , Essay
Free
The retailer selected for this analysis is The Gap Inc of the USA. The first Gap store was opened in the year 1969 with a humorous reason i.e. Donald Fisher, the owner of Gap Inc, was unable to find a pair of jeans that fitted him. The company currently operates within the apparel and footwear industry with five different brands under the names of – “Gap”, “Banana Republic”, “Old Navy”, “Piperlime” and “Athleta”.
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Pricing and Distribution in Marketing Decisions for McDonalds Co Marketing Research Paper
3 pages (750 words) , Download 3 , Research Paper
Free
The overall pricing strategy of McDonalds therefore focuses on generating such value for its customers. McDonalds has been using value pricing as well as offering bundled services in order to offer its different products. (Bertini & Wathieu, 2010). Offering bundled services often include different combinations such as burger, drinks, fries as well as ice cream in some instances.
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Enron's Collapse and Ethical Framework Marketing Essay
9 pages (2250 words) , Download 3 , Essay
Free
The author of the paper states that the new system required to value all investments to be written as a present value of future cash flows. This created a big problem for accountant. They decided that they cannot match the future cash flows with profits as it was humanly impossible task in a gas company.
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Segmentation and Targeting Strategies for Companies Marketing Term Paper
4 pages (1209 words) , Download 4 , Term Paper
Free
The Timex is a product that targets people of all ages that have low to middle income. Timex has watches for both female and male users. The Rolex watch targets a different target market. The target market for Rolex products are people that have income above $100,000 a year. This target market is based on the introductory level Rolex products.
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South Korean Consumer Behavior Marketing Essay
5 pages (1796 words) , Download 2 , Essay
Free
They do not like pressure to change from western influences. Any company seeking to do business there will have to adapt to consumer tastes to remain profitable in South Korea. Even world-class businesses have failed to understand South Korean consumer behavior, but their culture has a big influence upon it.
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