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Marketing Essays

Result for Subject Marketing:
19930 essays
Strategy Implementation of Coca-Cola Marketing Research Paper
6 pages (1500 words) , Download 4 , Research Paper
Free
This essay discusses that the Coca-Cola Company sells products in over 200 countries around the world and owns over 500 brands worldwide and employees more than 139000 employees (“Coca-Cola” which is deemed the world’s most valuable brand). The company has a diversified portfolio of products, such as syrups that marketed to wholesalers, retailers and distributors.
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Advertising features Marketing Essay
4 pages (1000 words) , Download 3 , Essay
Free
The idea of opening a ‘Doggie Dip and Do’ as a retail outlet and full-service shelter for dogs is one of the finest plans adopted by you. It is one of the excellent opportunities for the animals especially dogs to spruce themselves, but one of its limitations is affecting the growth of the business i.e.
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Energizing Red Bull Marketing Essay
11 pages (2750 words) , Download 2 , Essay
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This research aims to remark the marketing strategies adopted by Red Bull across the globe. There are a number of communication messages that are recommended to pitch during the re-branding communication campaign in this paper. This research describes the advertising strategy for Red Bull to appeal to the mass market.
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Research Design: Qualitative and Quantitative Approaches Marketing Essay
9 pages (2562 words) , Download 4 , Essay
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The main aim of this research is to provide important marketing data to the client which is a company seeking to introduce a new range of ready-to-eat nutritious meals for fixed budget customers. The client company is planning to launch nutritious food products in the United Kingdom market with the students as the main target customer of the product.
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IKEA's Leadership and Management Marketing Essay
22 pages (6245 words) , Download 6 , Essay
The paper utilized SWOT as an environmental model in the analysis of the internal and external environment. It has also provided appropriate recommendation measures that relate to the development and implementation of effective organizational plans for appropriate leadership and management and the impacts they may have on organizational success.  
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Fashion Promotion - Dior Marketing Essay
14 pages (3500 words) , Download 5 , Essay
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This study includes the analysis of the communication channels, mixes and ways the companies or brands in the perfume segment used and are using to retail their brand identity and position their products. The example of a very well-known luxurious brand has been used throughout the study to assess its communication channels.
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Strategic Fit Analysis of Starbucks Corporation Marketing Essay
11 pages (3358 words) , Download 5 , Essay
Free
Starbucks Corporation is a US-based company and is engaged in the business of purchasing and roasting whole coffee beans. It is regarded to be one of the premier brands of specialty coffee retailing in the world and operates its business in more than 50 countries of the world. Starbucks is headquartered in Seattle, Washington, and was founded in the year 1971.
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Organizational Culture and Leadership - Trader Joe Marketing Essay
10 pages (2869 words) , Download 4 , Essay
Free
Trader Joe’s started its business in the year 1958 as a privately held grocery chain store which deals with a broad assortment of products such as organic foods, specialty products and private labeled staple foods. Trader Joe’s performs its operational functions within the various provinces of the United States and San Francisco.
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The Features of Market Change Marketing Essay
10 pages (3243 words) , Download 2 , Essay
Free
The main objective of this study is to understand how organizations adjust to change, more specifically a change coming from the external business environment. That entrepreneurs operate with respect to the environment in which they are established. There is a significant relationship that businesses have with their respective external environment
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Consumer Behaviour - Nescafe Brand Marketing Essay
11 pages (3048 words) , Download 5 , Essay
Free
Nescafe brand is owned by Nestle. The brand is worth 13 billion dollars. An estimated 94 billion cups of Nescafe coffee are sold annually all over the world with 3000 cups sold every second. The Nescafe brand is most valuable in the coffee rank. This brand has improved over the years to become one of the best coffees.
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Developing an Efficient Business Plan for a Company Marketing Assignment
21 pages (5550 words) , Download 5 , Assignment
The primary product offered by the company will be an electronic dash duster. Several aspects will be taken into concern while developing an efficient business plan for the company. The different aspects will comprise assessing the background along with the management team of the company, manufacturing as well as physical distribution procedure.
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Strong marketing plans Marketing Essay
6 pages (1500 words) , Download 2 , Essay
Free
The aim of this paper is to identify at least two possible ideas that can be used by the company as a means to improve their marketing and their overall position in the markets. The suggestions made here are based on the promotional mix of the company as well as with a detailed view on the view point of the customers as well as the marketing managers
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Using the literature about IMC Marketing Essay
5 pages (1250 words) , Download 5 , Essay
Free
It has been found out from the report discussion that the consumers’ perception of any product is the ultimate initiator for choosing the IMC tools.The marketers of low involvement products are less interested in using the IMC tools due to the inability of the strategy pertaining to influencing the customers
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SWOT Analysis for Allergan and Botox Product Marketing Essay
5 pages (1490 words) , Download 2 , Essay
Free
Internal – Strengths: Botox not only removes frown lines but is equally effective in other ailments such as in treating migraine headaches, chronic neck, and back pain, sweating overly, and probably spastic disorders also. Allergan's internal strengths are many. Its 8000 employees worldwide are its major strength. Allergan has reached its current customers via its vast network of workforce.
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Economic Analysis for the Motion Picture Industry Marketing Term Paper
7 pages (1750 words) , Download 2 , Term Paper
Free
Thus, relatively few of the numerous movies produced are box-office blockbusters. However, higher quality productions with a concept with mass appeal, a star cast, good budget, screenplay, effects etc. can become a blockbuster if good word of mouth and reviews propel marketing and advertising efforts.
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Situation Analysis of Tiny Teddy Biscuits Marketing Essay
9 pages (2567 words) , Download 4 , Essay
Free
Tiny Teddy is a brand of biscuits manufactured by Arnott's Biscuits Holdings, an Australian-based company. The manufacture of this brand of sweet biscuits begun in 1991 and recently, the company has been trying to transform its brand image. The concept of reducing the size of the usual teddy Bear Biscuit to a Tiny Teddy that is cute and bite-sized is credited to Scott Dewar, the son of Robert Dewar, the famous biscuit designer.
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Coca Cola Marketing Marketing Essay
3 pages (750 words) , Download 4 , Essay
The company intends to be a great place to work for its employees and at the same time be a highly effective, lean and fast-moving organization. Coca-Cola strives to maintain lasting relationships with its suppliers and customers. As a responsible citizen of the society, the company works for the betterment of the communities that it operates in.
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Creating Competitive Advantage Marketing Essay
5 pages (1560 words) , Download 2 , Essay
Free
There is a major transformation that is occurring in the way that firms relate with the customers. The digital economy has enabled the customers to have a lot of information on companies which allows them to make informed decisions. The integration of processes and sharing of relevant information between partners has largely been due to the presence of e-commerce.
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The Wireless Communication Industry Marketing Essay
4 pages (1119 words) , Download 2 , Essay
Free
Research in Motion (RIM) came into existence in 1984 with a focus on developing hardware and software for wireless data communication. Soon, the company established its stronghold in producing wireless two-way smart data communication devices. RIM started producing BlackBerry by weaving all three components together – hardware, software, and service to offer wireless email messaging.
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Analyzing a Supply Network Marketing Research Paper
8 pages (2000 words) , Download 2 , Research Paper
Free
The new paradigm requires businesses to build strong relationship with their channel partner and customers, have operating procedure which allow businesses to be responsive to their business environment, the internal and external processes of the business should be so nimble that they rapidly adapt or adjust to the changes in the environmental variables (Stadtler, 2005).
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Development of Pricing Strategy for the Restaurant Marketing Essay
6 pages (1735 words) , Download 4 , Essay
Free
Before settling on the form of business to pursue, businesses should determine the target market, mission, and vision. Through doing this, the business gets to have a clear roadmap and know the characteristics of their customers. Through this, customers’ expectations will be well served and thus making them get value for their money.
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Logistics Management of Federal Express Canada Marketing Case Study
5 pages (1291 words) , Download 3 , Case Study
Free
FedEx has some potential issues with its logistics management and customer service practices. McDougall & Dorken (1998) clearly indicate that the company failed to meet the shipping requirements of Desktop Innovators and the situation caused the DI to suffer from huge business loss. The DI placed a shipping order on FedEx to send two boxes from Kitchener, Ontario to Simpsonville, South Carolina.
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The Sales Related Issues of Thorntons PLC Marketing Term Paper
8 pages (2000 words) , Download 4 , Term Paper
Free
Thorntons is a popular name in the UK chocolate industry and enjoys a rich history in the country. The sales of the company are dropping and in order to increase the sales of the company in the Christmas season in Hull City, the company will need to position itself clearly in the chocolate industry either as a low priced chocolate seller. 
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Organizational Culture Profile Marketing Essay
6 pages (1776 words) , Download 2 , Essay
Free
Imperator was established after the collapse of Communism in Slovakia in 1994 and it began operations in 1995. It sought to continue the manufacture of traditional brands that were known in the region, like the Vodkas and other specialized products like Kosher whiskey which was in demand in specialized niches around the world.
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Understand the Individual Elements of the Extended Marketing Mix Marketing Assignment
6 pages (1500 words) , Download 2 , Assignment
Free
Proctor & Gamble Proctor & Gamble is a renowned American consumer goods company. The company is headquartered in Cincinnati, Ohio, USA. The organization was established by William Procter and James Gamble in the year 1837. The company serves over eighty countries across the world.
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Promotion Practices for Verizon Communications Marketing Research Paper
4 pages (1211 words) , Download 3 , Research Paper
Free
In products promotion, it is essential to ensure that a company has a target market, understands the benefits of their products, and has a strategy in the way to position the services and products. In Verizon, the promotion appears in many dimensions and can be achieved using the Internet, direct marketing, public relations, or advertisements.
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Market Assessement Marketing Essay
3 pages (909 words) , Download 2 , Essay
Free
Green advertising in general aims to promote products produced in an environmentally-friendly manner, or to promote the advertiser's corporate responsibility toward the environment. The evaluation of green advertising effectiveness is necessary in order to stimulate cognitive and affective reactions of consumers to green advertisements, as well as their subsequent environmentally friendly behavior.
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Integrated Marketing Communications Marketing Essay
3 pages (750 words) , Download 4 , Essay
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Marketing communication has been in existence for long and it involved using a single marketing tool at any particular time to reach prospective buyers. Most firms enlisted the services of marketing agencies that specialized in one kind of communication such as advertising or personal selling.
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Discussing the Keys to Successful Revenue Synergy Programs Marketing Essay
6 pages (1748 words) , Download 2 , Essay
Free
Post-merger revenue synergies can accrue through first-mover benefits besides creating assets in the form of properties when the land rates are not high enough to create affordability issues. It is important to apply a methodological process to recognize and measure revenue synergies by developing a mechanism to lead the effort. 
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Facing Marketing Problems Marketing Essay
3 pages (975 words) , Download 2 , Essay
Free
The value will depend on the degree of newness and hence uncertainty in the environment, the degree of complexity of the environment, strategic importance and cost of making wrong decisions, the degree of importance the company attaches to the decisions that have to be made, and the caution that cost of the research project should never rise above the value of the results.
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Customer Perception Towards Electric Bikes in the UK Marketing Essay
4 pages (1746 words) , Download 3 , Essay
Free
Marketing is defined as the process of the activity of creating, informing, delivering, and transferring goods or services that create value for individuals in society (Gundlach, 2007). Perception is a psychological term that defines the capability of an individual to construct a sense of reality from the situations they face.
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Final Examination of Marketing Issues Marketing Essay
4 pages (1117 words) , Download 2 , Essay
Free
The first difference is budget, which obviously is determined exclusively by the size of the business. Large businesses can afford expensive marketing campaigns in the hope of capturing significant market share. On the other hand, small businesses do not have much money to play around with, so their marketing campaigns have to be tighter.
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Approaches to Reduce Absenteeism Marketing Essay
7 pages (2347 words) , Download 2 , Essay
Free
Workplace absenteeism is costly for any company both directly and indirectly in the public or private sector. It is caused by psychological stress, physical factors, illness, discrimination at the workplace, low motivation, poor management, and family issues. Some of these reasons are genuine while others are not genuine.
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Creating a New Brand for New Market Marketing Case Study
3 pages (859 words) , Download 2 , Case Study
Free
Tata Nano has many other good features that satisfy the needs and wants of the target market like simplicity in design and efficiency. The car has been attractive for the target market because it requires less maintenance and less consumption of petrol. This in turn will also facilitate the process of reducing pollution as it is completely a fuel-efficient car.
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The Benefits of Digital Marketing Marketing Essay
11 pages (2000 words) , Download 5 , Essay
Free
Digital marketing refers to the marketing and promotion of goods and services through the internet and other digital means such as television advertisements, computers, digital billboards, Smartphones, and any other devices that have the ability to combine sound and images to deliver a certain message.
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The Role of Internet and Interactive Media in the Strategy of Marks and Spencer Marketing Essay
14 pages (3700 words) , Download 2 , Essay
Free
Internet and interactive media are constantly playing a crucial role in the success of organizations. With the rise of awareness of customers towards the internet, most organizations have transformed their businesses in order to attract a number of customers towards the organization. One of such organizations is Marks and Spencer.
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Hasbro merchandise and services compared to its competitors Marketing Essay
3 pages (750 words) , Download 3 , Essay
Free
Investing in the movie industry is challenging idea for these companies. This forced Walt Disney to scale down its movie operations. It shifted its movie operation to Marvel and Lucasfilm. This was to minimize risk after a big loss in the production of Mars needs moms and John Carter.
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Marketing Plan Project: the Spatty and Spatty Daddy Product Marketing Research Proposal
10 pages (2611 words) , Download 2 , Research Proposal
Free
There are certain business segments that are not effectively covered or tapped. Several innovative and intelligent entrepreneurs have constantly done research in order to develop a new business idea to implement in this competitive global marketplace. These Spatty and Spatty Daddy are made out of USDA and FDA-approved products materials.
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Christian Diors Existing and Recommended Luxury Brand Strategies Marketing Assignment
15 pages (5241 words) , Download 4 , Assignment
Free
The author of the paper will begin with the statement that established by a French fashion designer, Christian Dior sells a wide range of fashion clothing for men and women of all ages, footwear, accessories, leather goods, fragrance, beauty products like make-up and skincare products, jewelry, and timepieces (Christian Dior, 2013a). 
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Impact of Social Media on Marketing in Saudi Arabia Marketing Research Proposal
6 pages (1831 words) , Download 2 , Research Proposal
Free
Research objectives are the most important elements of a study. It is often regarded as the foundation of research work. Moreover, the scope of the research is also established on the basis of the objectives of the study. This study principally aims to examine the impact of mobile search &social media on brand awareness, marketing.
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Global Utilization of Social Networks Marketing Term Paper
14 pages (4259 words) , Download 3 , Term Paper
Free
Saunders, Lewis & Thornhill pointed out that researchers should select any one of the research approaches from available approaches such as 1- Correlation Study- understanding the relationship between variables is the key aim in such kind of studies and 2- Causal Study- finding out the reasons behind the variation in the behavior of variables.
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Managing the Digital Enterprise - Amazon and Dell Companies Marketing Essay
6 pages (1927 words) , Download 2 , Essay
Free
The adoption of a proper business model has been demonstrated as one of the strategies that companies use to enhance their performance and retain their customer base. Despite the deficit in research on the benefits of business models, a number of companies like Dell and Amazon have proved that business models adopted by an organization influence its ability to succeed.
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Making Globalization Work by Joseph E Stiglitz Marketing Essay
5 pages (1365 words) , Download 2 , Essay
Free
Generally, making globalization work is a book written by the noble prize award winner author Joseph E. Stiglitz. The author has serviced the World Bank organization as a senior vice president and chief economist from 1997 to 2000. The surprises of globalization have been brought in this book by the author.
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Market Opportunities Nestle Breakfast Cereals Marketing Essay
6 pages (1654 words) , Download 4 , Essay
Free
With a 4% growth in 2012, breakfast bowls of cereal present an opportunity for companies in the U.K. The market remains competitive with competition from pastries, cereal bars, and biscuits as well as porridges. Consumers over 50, given their need for greater convenience and behavior of eating more at home, maybe inclined towards “hot cereal” products.
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Consumer Behavior and Their Buying Process Marketing Essay
11 pages (3408 words) , Download 3 , Essay
Free
To reach the customers, they need to do a basic thing first, which is to understand the interests, needs, behaviors, etc., of the target customer base. That is, only if an organization is able to grasp the above-mentioned aspects of customers particularly consumer behavior and their buying process, they can come up with marketing or enticing strategies accordingly.
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Chateau margaux:launching the third wine Marketing Essay
10 pages (2500 words) , Download 7 , Essay
Free
This will involve the examination of the business environment and the industry. Through this, there will be the review of marketing strategy and communication components in order to define a marketing strategy to the company.In order to formulate a good marketing strategy, there is the need to conduct a critical review of the external environment
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Social Networking Marketing Marketing Essay
15 pages (3750 words) , Download 2 , Essay
Free
Marketing on social networking or social media platforms has its own advantages because of the uniqueness offered by the internet (Keller and Berry, 2003). It is much easier to judge the effectiveness of a marketing campaign as well as ensure its reach to a very high population.
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Business: Tourism and Hospitality Marketing Marketing Essay
11 pages (2750 words) , Download 2 , Essay
Free
Increasingly, collaboration between business, non-profit, health and educational agencies is being championed as a powerful strategy to achieve a vision otherwise not possible when independent entities work alone (Gajda, 2004). According to Fyall and Garrod (2005) globalization, international political and trade agreements are the main drivers for collaborative marketing in businesses.
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Services marketing Marketing Essay
11 pages (2750 words) , Download 2 , Essay
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The crux behind marketing is that we need to identify the customer, earn the goodwill of the customer and also retain the customer. It is a very difficult task but if the customer satisfaction is kept as prominence for the business then it is quiet easy to know the customer.
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Sales planning and operations Marketing Assignment
8 pages (2000 words) , Download 2 , Assignment
Free
When a new product such as iPads and tablet computers are to be introduced in the market, a strong sales plan is required by a luggage company. In such cases, the objectives of a firm or company would primarily be the identification of the product, increase in growth and capability to win competitor’s market.
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