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Marketing Essays

Result for Subject Marketing:
19897 essays
Creating a New Brand for New Market Marketing Case Study
3 pages (859 words) , Download 2 , Case Study
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Tata Nano has many other good features that satisfy the needs and wants of the target market like simplicity in design and efficiency. The car has been attractive for the target market because it requires less maintenance and less consumption of petrol. This in turn will also facilitate the process of reducing pollution as it is completely a fuel-efficient car.
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The Benefits of Digital Marketing Marketing Essay
11 pages (2000 words) , Download 5 , Essay
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Digital marketing refers to the marketing and promotion of goods and services through the internet and other digital means such as television advertisements, computers, digital billboards, Smartphones, and any other devices that have the ability to combine sound and images to deliver a certain message.
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The Role of Internet and Interactive Media in the Strategy of Marks and Spencer Marketing Essay
14 pages (3700 words) , Download 2 , Essay
Free
Internet and interactive media are constantly playing a crucial role in the success of organizations. With the rise of awareness of customers towards the internet, most organizations have transformed their businesses in order to attract a number of customers towards the organization. One of such organizations is Marks and Spencer.
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Hasbro merchandise and services compared to its competitors Marketing Essay
3 pages (750 words) , Download 3 , Essay
Free
Investing in the movie industry is challenging idea for these companies. This forced Walt Disney to scale down its movie operations. It shifted its movie operation to Marvel and Lucasfilm. This was to minimize risk after a big loss in the production of Mars needs moms and John Carter.
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Marketing Plan Project: the Spatty and Spatty Daddy Product Marketing Research Proposal
10 pages (2611 words) , Download 2 , Research Proposal
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There are certain business segments that are not effectively covered or tapped. Several innovative and intelligent entrepreneurs have constantly done research in order to develop a new business idea to implement in this competitive global marketplace. These Spatty and Spatty Daddy are made out of USDA and FDA-approved products materials.
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Christian Diors Existing and Recommended Luxury Brand Strategies Marketing Assignment
15 pages (5241 words) , Download 4 , Assignment
Free
The author of the paper will begin with the statement that established by a French fashion designer, Christian Dior sells a wide range of fashion clothing for men and women of all ages, footwear, accessories, leather goods, fragrance, beauty products like make-up and skincare products, jewelry, and timepieces (Christian Dior, 2013a). 
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Impact of Social Media on Marketing in Saudi Arabia Marketing Research Proposal
6 pages (1831 words) , Download 2 , Research Proposal
Free
Research objectives are the most important elements of a study. It is often regarded as the foundation of research work. Moreover, the scope of the research is also established on the basis of the objectives of the study. This study principally aims to examine the impact of mobile search &social media on brand awareness, marketing.
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Global Utilization of Social Networks Marketing Term Paper
14 pages (4259 words) , Download 3 , Term Paper
Free
Saunders, Lewis & Thornhill pointed out that researchers should select any one of the research approaches from available approaches such as 1- Correlation Study- understanding the relationship between variables is the key aim in such kind of studies and 2- Causal Study- finding out the reasons behind the variation in the behavior of variables.
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Managing the Digital Enterprise - Amazon and Dell Companies Marketing Essay
6 pages (1927 words) , Download 2 , Essay
Free
The adoption of a proper business model has been demonstrated as one of the strategies that companies use to enhance their performance and retain their customer base. Despite the deficit in research on the benefits of business models, a number of companies like Dell and Amazon have proved that business models adopted by an organization influence its ability to succeed.
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Making Globalization Work by Joseph E Stiglitz Marketing Essay
5 pages (1365 words) , Download 2 , Essay
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Generally, making globalization work is a book written by the noble prize award winner author Joseph E. Stiglitz. The author has serviced the World Bank organization as a senior vice president and chief economist from 1997 to 2000. The surprises of globalization have been brought in this book by the author.
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Market Opportunities Nestle Breakfast Cereals Marketing Essay
6 pages (1654 words) , Download 4 , Essay
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With a 4% growth in 2012, breakfast bowls of cereal present an opportunity for companies in the U.K. The market remains competitive with competition from pastries, cereal bars, and biscuits as well as porridges. Consumers over 50, given their need for greater convenience and behavior of eating more at home, maybe inclined towards “hot cereal” products.
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Consumer Behavior and Their Buying Process Marketing Essay
11 pages (3408 words) , Download 3 , Essay
Free
To reach the customers, they need to do a basic thing first, which is to understand the interests, needs, behaviors, etc., of the target customer base. That is, only if an organization is able to grasp the above-mentioned aspects of customers particularly consumer behavior and their buying process, they can come up with marketing or enticing strategies accordingly.
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Chateau margaux:launching the third wine Marketing Essay
10 pages (2500 words) , Download 7 , Essay
Free
This will involve the examination of the business environment and the industry. Through this, there will be the review of marketing strategy and communication components in order to define a marketing strategy to the company.In order to formulate a good marketing strategy, there is the need to conduct a critical review of the external environment
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Social Networking Marketing Marketing Essay
15 pages (3750 words) , Download 2 , Essay
Free
Marketing on social networking or social media platforms has its own advantages because of the uniqueness offered by the internet (Keller and Berry, 2003). It is much easier to judge the effectiveness of a marketing campaign as well as ensure its reach to a very high population.
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Business: Tourism and Hospitality Marketing Marketing Essay
11 pages (2750 words) , Download 2 , Essay
Free
Increasingly, collaboration between business, non-profit, health and educational agencies is being championed as a powerful strategy to achieve a vision otherwise not possible when independent entities work alone (Gajda, 2004). According to Fyall and Garrod (2005) globalization, international political and trade agreements are the main drivers for collaborative marketing in businesses.
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Services marketing Marketing Essay
11 pages (2750 words) , Download 2 , Essay
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The crux behind marketing is that we need to identify the customer, earn the goodwill of the customer and also retain the customer. It is a very difficult task but if the customer satisfaction is kept as prominence for the business then it is quiet easy to know the customer.
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Sales planning and operations Marketing Assignment
8 pages (2000 words) , Download 2 , Assignment
Free
When a new product such as iPads and tablet computers are to be introduced in the market, a strong sales plan is required by a luggage company. In such cases, the objectives of a firm or company would primarily be the identification of the product, increase in growth and capability to win competitor’s market.
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Marketing Plan: Shiseidos Shampoo in Australia Marketing Essay
10 pages (2766 words) , Download 3 , Essay
Free
The Asia/Oceania region has contributed significantly towards the company’s sales. Shiseido has registered a growth of 11 percent in that region. One of Shiseido’s brands in its Toiletries product line is the Tsubaki shampoo. One of the main ingredients of this shampoo is tea seed oil which has been used in Japan since time immemorial.
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Approved Marketing Plans for New Products and Services Marketing Term Paper
10 pages (2500 words) , Download 4 , Term Paper
Free
Evaluation of the strength of other companies’ clothing products would help Versace Men Clothing decide on areas to advance in order to surpass the existing companies. An emerging economy may not require large capital to establish a business, and this can be beneficial for the company to establish a business in such a market.
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Lupin Marketing Plan Marketing Essay
18 pages (4500 words) , Download 2 , Essay
Free
The project report highlights the process of internationalization and the benefits involved in the process of going global. The company taken into consideration is Lupin pharmaceuticals which is among the top five pharmaceuticals companies in India. Lupin Pharmaceuticals plans to enter America with its product generic, specialty and API.
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A Brand Plan report for Cadbury Marketing Essay
11 pages (2750 words) , Download 4 , Essay
Free
John Cadbury founded the company “Cadbury” in 1831 with the aim of fulfilling the people’s desire of having delicious and best quality chocolates at affordable prices (Cadbury, 2012). The company has been successful in its mission and has completely revolutionized the processing market of cocoa since 1866.
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Marketing Strategies - Change and Trend in Macro Business Environment Marketing Assignment
11 pages (3083 words) , Download 2 , Assignment
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This paper focuses on the impact of this macro-environmental change on the marketing strategies of South African organizations. Implications of this change on marketing strategies, specifically, a major shift from traditional ways of marketing and promotion to major usage of online social media like Facebook, tweeter, and other popular social networking sites will also be analyzed in this paper.
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Harley Davidson Strategic Analysis Marketing Essay
13 pages (3374 words) , Download 5 , Essay
Free
One of the major political aspects that affected the operations of the company in 2002 was the steel tariffs that were implemented during President Bush's reign. As a result of the legislations that were protested by the EU, the cost of production for the company increased thus reducing the gross profit.
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Brand Development Plan Marketing Essay
14 pages (3500 words) , Download 2 , Essay
Free
The author explains that the specialty of the brand lies in its herbal ingredients and the composition of its variants and it marks its point of difference with the other brands in the market. The point of parity with the other brands is the quality of the product and matching standard of the Dew Fresh brand with the international brands.
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Why I Consider Marketing as the Best Suited Profession Marketing Admission/Application Essay
1 pages (250 words) , Download 4 , Admission/Application Essay
Free
Now when I am in a position to move to my interest, I want to prove my talent and efficiency in marketing. Although not having a supportive background in marketing, I would like to highlight that I am from a family with traditional marketing business. As a matter of fact, my knowledge is not confined to traditional marketing strategies.
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Joe Soss Lessons of Welfare: Policy Design, Political Leaning and Political Action Marketing Term Paper
5 pages (1250 words) , Download 2 , Term Paper
Free
Feedback from respondents and a revelation of their perceptions are critical in gauging satisfaction, political participation and success of policy ventures. Also, the character of institutions patterned after types of government bears considerable weight in the latitude for political activism to modify, revoke, renew or revamp policies.
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Social marketing Marketing Essay
6 pages (1500 words) , Download 4 , Essay
Free
This report focuses mainly on ways and techniques for social marketing. Social marketing is a source of creating awareness regarding any essential issue in a society and works for social benefits by means of various campaigns which are usually non-profit seeking. It is a way to change behavior of individuals in a society and strive for their good. These issues could be health related or may be associated with behavioral changes needed by a society.
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Kudler Fine Foods. Factors For Marketing Communication Plan Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
Factors for marketing communication plan. Kudler Fine Foods needs to prepare a marketing communications plan to create awareness about the Too Fresh to Go product line. The product has the potential to be consumed by virtually any type of customer since the product can be consumed out of the comfort of your home without the hassle of cooking a meal.
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Loyalty Program - Apparel and Footwear Retailer Marketing Essay
3 pages (750 words) , Download 3 , Essay
Free
The retailer selected for this analysis is The Gap Inc of the USA. The first Gap store was opened in the year 1969 with a humorous reason i.e. Donald Fisher, the owner of Gap Inc, was unable to find a pair of jeans that fitted him. The company currently operates within the apparel and footwear industry with five different brands under the names of – “Gap”, “Banana Republic”, “Old Navy”, “Piperlime” and “Athleta”.
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Pricing and Distribution in Marketing Decisions for McDonalds Co Marketing Research Paper
3 pages (750 words) , Download 3 , Research Paper
Free
The overall pricing strategy of McDonalds therefore focuses on generating such value for its customers. McDonalds has been using value pricing as well as offering bundled services in order to offer its different products. (Bertini & Wathieu, 2010). Offering bundled services often include different combinations such as burger, drinks, fries as well as ice cream in some instances.
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Enron's Collapse and Ethical Framework Marketing Essay
9 pages (2250 words) , Download 3 , Essay
Free
The author of the paper states that the new system required to value all investments to be written as a present value of future cash flows. This created a big problem for accountant. They decided that they cannot match the future cash flows with profits as it was humanly impossible task in a gas company.
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Segmentation and Targeting Strategies for Companies Marketing Term Paper
4 pages (1209 words) , Download 4 , Term Paper
Free
The Timex is a product that targets people of all ages that have low to middle income. Timex has watches for both female and male users. The Rolex watch targets a different target market. The target market for Rolex products are people that have income above $100,000 a year. This target market is based on the introductory level Rolex products.
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South Korean Consumer Behavior Marketing Essay
5 pages (1796 words) , Download 2 , Essay
Free
They do not like pressure to change from western influences. Any company seeking to do business there will have to adapt to consumer tastes to remain profitable in South Korea. Even world-class businesses have failed to understand South Korean consumer behavior, but their culture has a big influence upon it.
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The Cheesecake Factory Marketing Plan Marketing Research Paper
3 pages (750 words) , Download 2 , Research Paper
According to the research findings, it can, therefore, be said that the mission of the Cheesecake Factory is to create an environment where the satisfaction of their guest is their highest priority. The mission statement of the company would remain same for the company operating anywhere in the world.
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Choice of Brand Strategy for Metroville Cars Marketing Essay
4 pages (1000 words) , Download 2 , Essay
Free
The author states that the Metroville will get the image of being an old friend, a companion that reminds one of better times. Images can also be shown of the ergonomic interior, trendy dashboard and the magnificent exterior as the car is on the move. The end of the advertisement would show the Metroville coming in to be parked in an average household.
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Marketing Management - Kelloggs Marketing Research Paper
10 pages (2727 words) , Download 2 , Research Paper
Free
In this paper, we are going to analyse various functions of marketing such as customer segmentation, consumer behaviour pattern, cultural influences on buying decisions and acceptance of the product and most importantly how the product should go from strength to strength for more profit and market advantage.
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Marketing Communications Programme of Adidas Marketing Essay
8 pages (2438 words) , Download 4 , Essay
Free
According to Fill (2009, p.912), “communications audit is a process that can help assess whether an organization is communicating with its consumers and other stakeholders in an effective and meaningful way.” Typically, a communication process involves the sender (or marketing team), who encodes the message in a particular way, then sends it through a channel of transmission.
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Product Life Cycle Marketing Model Marketing Essay
6 pages (2017 words) , Download 2 , Essay
Free
The company finds and develops a new idea about a product. At this stage, different aspects of information regarding a product are translated and incorporated into a single or unified product that is considered new. The product is taken through various changes that demand more time and money at this development phase and this must be done before exposing the product to ultimate consumers through pilot projects.
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Changes in the Travel and Tourism Market Marketing Assignment
8 pages (2000 words) , Download 2 , Assignment
Free
The last five years have been a roller coaster ride in the travel and tourism markets. The pendulum has consistently swung both ways with respect to boom and decline in the tourism trends worldwide. It is a market that is very important for any economy and is capable of creating more jobs per million currency investments than any other market or industry.
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McDonalds Takes the Blame for Obesity Marketing Essay
3 pages (1066 words) , Download 2 , Essay
The western world and in Europe believe that fast foods are responsible for obesity, and the recent escalating rates. It is further complicated on account of the food production companies, by the involvement of prominent personalities. Obesity is a global issue with the world health organization assigning it the same hazard magnitude as that of cigarettes.
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Situational Analysis of BMW - Marketing Strategic Alliance and Launching a Model of BMWi Marketing Essay
8 pages (2446 words) , Download 4 , Essay
Free
BMW is one of the leading automobile companies in this 21st century. Since its instigation, BMW has been primarily focused on using advanced automotive technologies with due consideration to a secure drive along with rendering significant environmental awareness. The company is well known for its exceptional designs with high-quality luxurious elements.
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Increasing Physical Activity Among Youth Australians Marketing Essay
4 pages (1208 words) , Download 2 , Essay
Free
The research shows that kids aged 7-15 are prone to overweight and obesity. Australian parents involve their kids in active activities to keep them in healthy conditions. To help the parents curb this problem, provisions on how to involve the youngsters in physical are shared. The parents need to be conscious of what to do and what not to do.
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Enterprise Resource Planning System Analysis -TD Bank Marketing Assignment
14 pages (3735 words) , Download 3 , Assignment
Free
Vendors provide specialized and specific ERP systems and solutions making the industry more competitive. The common ERP software that is applicable in the banking industry includes; Vendors on large businesses which include SAP and Oracle. The two offer ERP software for multi-language, multi-facility, and enterprises that are operated in billions.
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Marketing Issues Exam Analysis Marketing Essay
4 pages (1199 words) , Download 2 , Essay
Free
In this case, the franchise identifies the University of Delaware students as the main target population, which will promptly offer the franchise a ready clientele base. Therefore, the initial marketing strategy should focus on this group of consumers to ensure that they become the earlier adopters of the products that the franchise offered.
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Business Models, Narrative and Numbers About a Pharmaceutical Company Marketing Essay
10 pages (2988 words) , Download 3 , Essay
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This paper has aimed to analyze the business model of Pfizer and also evaluated its significance and applicability in the strategic functions of the company. Pfizer’s shift in the business model was for meeting the changing requirements of the present pharmaceutical market. The focus was shifted from research to commercialization.
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Buyers' Behaviour and Consumers Attitude Marketing Essay
8 pages (2296 words) , Download 2 , Essay
Free
The consumers’ attitudes toward online downloadable film services based on Fishbein analysis are the following;  Attributes of 1 to 5 scale where 5 is most important and 1 is least important Ao =    biei where Ao =   Attitude toward the object (brand); bi = belief about the brand’s possession of the attribute; ei = evaluation of the attribute as being good or bad.
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Market segmentation as a basic ingredient of the marketing strategy Marketing Essay
7 pages (1750 words) , Download 3 , Essay
Free
The conclusion from this study states that market segmentation is the key to achieving quite a few tasks, as far as an organization within this day and age is concerned. It allows the business companies to find out where they are going wrong and how best to maneuver so as to achieve their intended goals and objectives
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Social Nation by Barry Libert Marketing Essay
6 pages (1661 words) , Download 3 , Essay
Free
In the book, it is revealed how employees, businesses, companies, customers, and partners can make use of social technologies to be heard, produce and market their products and services better. The core purpose of why the author writes the book is to show how effective if business managers and team leaders utilize and make use of the developed new social technologies and social interactions.
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Analysis of Accessories and Gifts Manufacturing Industry: Coach, Inc Company Marketing Assignment
4 pages (1287 words) , Download 2 , Assignment
Free
During 2012, the price of the company shares rose by 20.9%; net sales increased by 14.5% to $4.76 billion, direct-to-consumer sales rose by 16.1% to $4.23 billion, comparable sales in Coach’s North American stores increased by 6.6%. Coach opened 9 new retail stores and 26 new factory stores and brought the total number of retail and factory stores to 354 and 169, respectively, in North America.
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The Most Effective Way to Understand Contemporary Culture Marketing Essay
4 pages (1124 words) , Download 2 , Essay
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Falk and Falk (2005) define culture as the set of customs, values, and beliefs of people of a particular society. In other words, it is the way of life of a particular section of society, country, or class at any given time. However, history tells us that culture is not static rather an element that keeps changing as the emerging new beliefs and trends replace the older ones.
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