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Marketing Essays

Result for Subject Marketing:
19702 essays
Management Analysis- Doctors without Borders Marketing Research Paper
4 pages (1026 words) , Download 5 , Research Paper
Free
In order for Doctors without Borders to ensure optimum performance in its operations, it is imperative for the organization to consider some changes in the way it operates. This helps it to keep pace with the changes that may take place in the environment in which it is operating. There are many factors that are taken into consideration when dealing with issues related to managing organizational environments.
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Archon & Goldfield Quality Improvement in Real Estate Marketing Term Paper
4 pages (1055 words) , Download 3 , Term Paper
Free
Needless to say that the company offers similar products and services namely buying, selling, leasing, financing, site selection, valuing, and managing assets. It also offers advisory services such as portfolio management, research, and strategic planning. The vision of the company is to become one of the most reliable and preferred real estate firms.
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Consumer Level of Trust to Written Word Marketing Research Proposal
12 pages (3945 words) , Download 3 , Research Proposal
Free
Communication is the fundamental factor that allows smooth ramming of businesses in the modern world. Marketing is, therefore, one of the most important functions of business organizations in the present business environment. Enterprises, both large and small, put a huge emphasis on proper marketing planning and implementation of these strategies.
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IKEA and Macro Environment Analysis of UK Furniture Industry Marketing Essay
13 pages (4346 words) , Download 6 , Essay
Free
In spite of the bleak prospects of the furniture industry, IKEA has been generating a decent amount of profitability. The company has gained worldwide recognition through innovative design and unique customer service. The study has dealt with how various strategic management models can bring about the betterment of the organization and also helps to form a strong global footing.
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Company Analysis - Nestle Marketing Essay
7 pages (2038 words) , Download 2 , Essay
Free
It is quite essential to state that the paper will evaluate this SWOT analysis in order to identify the impacts of the analysis on the company. The evaluation of the SWOT analysis will help in weighing the competitive position of the company and how the company can improve the identified weak points.
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Boo at the Zoo Marketing Assignment
3 pages (750 words) , Download 2 , Assignment
The celebration mainly originated from the ancient Celtic celebration known as Samhain whose core purpose during then was to mark the end of harvest season in Gaelic culture (Hammond, 2011). However, to date Halloween festivals are now becoming more popular in the US and the entire world to people of diverse social stratified standards.
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Print Advertisement for Product Marketing Assignment
3 pages (750 words) , Download 2 , Assignment
The author of the advertisement has evidently considered few assumptions to lure the customers. The promotion of the product in the online advertisement sources will thereby assist the customers to have adequate knowledge about the quality of the product and the ingredients used for its preparation.
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The US as Leading Oil Producer Marketing Essay
6 pages (1767 words) , Download 3 , Essay
Free
The United States has gained global prominence as a leader in the production of oil in this century although there are critical setbacks on its level of distribution, based on reports. But this is challenged by vulnerabilities at all fronts too, ranging from the market condition, quality control, threats, climate changes, political environment,  and damages of infrastructures done by hurricanes.
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Print ad Like Advertisement of Land Rover Marketing Term Paper
3 pages (750 words) , Download 3 , Term Paper
Graphic design and use of non-verbal impressions have helped the marketers to create an appealing image of this product and its uniqueness in the car industry. However, the company has failed to optimize the print advertisement techniques such as use of testimonies and the description of the unique features of this brand.   
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Information Technology Applications in Marketing Marketing Essay
5 pages (1520 words) , Download 3 , Essay
Free
One of the fundamental shifts that have taken place over the past several years is with respect to the impact and manner through which search engine optimization is able to field a further level of more effective marketing towards the potential consumer. Naturally, this process in and of itself represents a litany of best practices and can be understood based upon a variety of different metrics.
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Brand Strategy and Customer Response of Coca-Cola Marketing Essay
5 pages (1677 words) , Download 3 , Essay
Free
Health and wellness are one of the more basic human needs that is essential to living a quality life, and it is included in Maslow’s hierarchy of needs. For many people, it is essential to remain healthy in order to feel secure and fulfilled. As such, many products can also be marketed to bring additional health benefits, as well as already appealing to people of more basic needs such as food and water.
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China as an Engine of Global Economy Marketing Term Paper
5 pages (1579 words) , Download 2 , Term Paper
Free
The country has been economically, politically, and militarily dominant in its region. Previously, the country used to be administered by Confucian bureaucracies and was based on the system of imperial regimes. After 1911, the country witnessed political instability. With the shift in power to the communist party of China, the scenario changed radically.
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Promotional Campaign of TAFE Universities Marketing Assignment
13 pages (3800 words) , Download 2 , Assignment
Free
The education system of a country plays a pivotal role in strengthening the economy of a country. A country needs a better education system to produce its own talents and not depend on expatriates. Governments spend huge sums of money on the development of the educational infrastructure and system of the country.
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Major Issues of Gamification Marketing Literature review
6 pages (1988 words) , Download 5 , Literature review
Free
Companies use this strategy for improving their performance, increasing their profits, and modifying the purchasing behavior of customers. Gamification offers different benefits to organizations. Consumers can be directly involved in the process of gaming, due to which their experiences and views can be closely studied and monitored by the firms.
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Enhancing Employability & Employment Marketing Essay
13 pages (3755 words) , Download 3 , Essay
Free
The theoretical models provided would not only remove the barriers but also act as a catalyst in the improvement in the productivity of the organizations.  The utilization of the exploratory research methods has been helpful in understanding the current accounting and taxation practices within Ernst & Young.
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Rainforest Cafe Marketing Strategies Marketing Research Paper
8 pages (2391 words) , Download 6 , Research Paper
Free
Environmental analysis is required to analyze the impact of the aforementioned factors on an organization. It should be noted that firms that carry out systematic analysis and diagnosis on the environment are more effective than those that do not analyze the environment (Jain, Trehan and Trehan 21).
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Marketing Communication Plans Marketing Term Paper
7 pages (1750 words) , Download 2 , Term Paper
Free
The business must, therefore, implement specific policies to streamline its operations with the view of maximizing profitability based on the above. However, PEST analysis, on the other hand, investigates political, economic, social and technological factors that affect the operations of the business.
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Entrepreneurship - Personality and Venture Management Marketing Essay
9 pages (2560 words) , Download 2 , Essay
Free
The business has been running since 2008. It was started as an online business but has grown into two retail locations today. The business is run as a sole proprietorship. This report discusses the factors behind the decision to become an entrepreneur. The role of the personal background including early childhood and family characteristics is discussed.
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Channels of diatrubition Marketing Admission/Application Essay
3 pages (750 words) , Download 3 , Admission/Application Essay
Free
Direct distributive method may take on different elements such as cold calling, direct-mail calling, door-to-door calling and telephone selling. Nevertheless, with advancements having been made both in the field of information technology (IT) and business, other forms of direct marketing such as direct radio selling, telemarketing, online computer shopping and TV and magazine selling have also come into being.
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Adidas Market Position Analysis Marketing Case Study
8 pages (2344 words) , Download 6 , Case Study
Free
Adidas Group (Adidas) is a leading player in the global sporting industry and engages in the design, development, and marketing of sporting apparel, accessories, and footwear (Blakey, 2011). Adidas mainly targets five sporting fields that are basketball, football, training, running, and outdoor. The history of Adidas can be traced back to 1925.
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Skoda Automobile Company Marketing Essay
8 pages (2000 words) , Download 3 , Essay
Free
The discussion entails an evaluative survey of Skoda Automobile Company. It draws the critical incidents in the history of the business entity. The introduction stipulates the foundation, products, and shifts in business. Thereafter, it focuses on the SWOT analysis, which highlights the company’s strengths, weaknesses, threats, and opportunities.
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Triple Bottom Line and Stakeholder Analysis for 3M Conglomerate Marketing Research Paper
11 pages (2998 words) , Download 2 , Research Paper
Free
3M is a global company with enough global penetration to take advantage of lucrative and growing economies like Brazil, China, and India (Theis 12). As a global marketer, manufacturer, and innovator of technology, 3M is a business leader with its main competition being General Electric, Carlisle Companies, Tyco International, and Danaher in the international conglomerate sector.
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Business Organization/ Management: Social Responsibilities on PARKnSHOP company in Hong Kong Marketing Essay
3 pages (750 words) , Download 2 , Essay
Free
It is said that the supermarket chain has very deep operations traction in Hong Kong and many parts of China and Macau, which translates to a large pool of employees and the employees of a large number of suppliers all depending on ParknShop and all potentially affected by any sale.
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Global Marketing Issues Marketing Assignment
6 pages (2003 words) , Download 2 , Assignment
Free
Business organizations are facing different challenges along with issues concerning social, political along environmental settings. In this regard, modern organizations are required to conduct adequate market research to perform business activities profitably. Global marketing plays an imperative role for business organizations.
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How Airlines Companies Use Propaganda Techniques in Advertising Marketing Research Paper
5 pages (1562 words) , Download 2 , Research Paper
Free
There is some controversy regarding the nature of and relationship between advertising and propaganda. The more traditional authors consider advertising as a special form or species of propaganda, the purpose of which is to gain the allegiance of a mass-market (McGarry 131), implying the indoctrinating nature of propaganda.
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Potential Uses of MIS in Making Sound Marketing Decisions Marketing Essay
6 pages (1825 words) , Download 2 , Essay
Free
The following avenues of the firms’ decisions in relation to its market operations are typically addressed in modern-day MIS; the background factors the actual information processing behavior and the role of information activities in shaping the firm’s competitive advantage. MIS addresses all the avenues of decision-making in marketing.  
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The influence of the Enlightenment and Postmodernism on Work Marketing Essay
3 pages (750 words) , Download 2 , Essay
I have noted the advancement of technology to remarkable levels, use of green energy in our environment and the use of internet connectivity. These advancements have occurred due to the influence of change in our culture today. In my opinion, enlightenment is a philosophical movement; the human reasoning and innovation in political, education and spiritually doctrine characterize it (Sam 2009).
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NOGO Railways Challenges Marketing Essay
8 pages (2049 words) , Download 2 , Essay
Free
Dave Keller, the communication manager of NOGO Railways, has requested the assistance of an outside consultant in response to the challenges facing him. He had been promoted to the position despite his limited managerial experience, perhaps as the case describes it, as the “helmsman of a sinking ship”  (Brown).
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Aberdeen Beach Business Analysis and Planning Marketing Essay
9 pages (2635 words) , Download 2 , Essay
Free
Strength, weakness, opportunity and threats in terms of the prime location and the surrounding area are analysed and proper strategy has been made for the launch of the business. The report discusses in detail the assessment of the location and strategies to regenerate the area around the beach. A strategic plan has been formulated with vision, mission and product development, and communication and media strategies are being established.
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Marketing Segmentation of Mcdonalds Marketing Book Report/Review
8 pages (2441 words) , Download 3 , Book Report/Review
Free
The restaurant had the name McDonald’s Hamburgers; through the middle of the 1950s, their restaurant income increased to $350,000. Raymond Kroc, the supplier for milkshake appliances showed concern in their enterprise and completed the arrangement for contracting with the pair of brothers. He developed a contracting organization known as McDonald organization incorporation.
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Marketing Planning of Shell Oil Company Marketing Essay
14 pages (3788 words) , Download 2 , Essay
Free
The constraint for oil and gas around the globe has led to an increase in price and limited supply. The increasing industrialization along with the population has exerted pressure on the United State’s oil and energy scenario. The IHS CERA North American Gas and Power Scenarios Advisory Services provide long-term strategic initiatives for the oil and petrochemical companies.
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Marketing Strategies - Usain Bolt Marketing Research Paper
7 pages (1959 words) , Download 3 , Research Paper
Free
At the heart of marketing is an important element called technology. Technology has revolutionized the way marketing is done and individuals and businesses that fail to adopt technology have had a rough time competing with technology-savvy businesses. In this paper, an analysis of the marketing of different businesses will be made.
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Strategic Marketing Management of Nintendo Marketing Assignment
5 pages (1250 words) , Download 2 , Assignment
Free
Nintendo Co., Ltd. is a Japanese multinational consumer electronics and video game company headquartered in Kyoto, Japan. Today, the researcher states that Nintendo is one of the world's largest video game companies by market capitalization as well as by popularity of it's products that are presented in gaming industry.
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LA Fitness: Company Analysis Marketing Essay
10 pages (2887 words) , Download 3 , Essay
Free
The company was established in the year 1984 and its’ headquarter is located in Irvine, California. The company had an estimated revenue of $ 1.2 billion in the year 2011. The company seeks innovative strategies for enhancing the physical well-being of the diversified customer base. The company is still planning for expansion.
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Www.ideo.com and www.kickstarter Marketing Essay
3 pages (750 words) , Download 2 , Essay
Kickstarter.com has a terrific vision making dreams into realities. Projects, creative ideas and other dream endeavors become reality with the funding that could be provided by kickstarter.com.
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Going Global-Issues in International Business Marketing Case Study
4 pages (1030 words) , Download 2 , Case Study
Free
The organization was founded by John C. Lincoln in the year 1895. It is headquartered in Ohio. In the year 1995, the organization hit 1 billion US dollars in sales. Between 1995 and 2005, Lincoln Electronic Company started to gain popularity. In 2004 the organization appointed John M. Stropki as the president, chairman, and CEO who was the seventh chairman of the organization.
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Analysing Online Consumer Shopping Motivations For Luxury Products Marketing Research Paper
10 pages (2500 words) , Download 4 , Research Paper
Free
In the present day context, online shopping has emerged to be regarded as significant avenues of business. As the number of internet users is increasing, more and more organizations are offering their products through the use of internet medium. In the year 2008, one-quarter of the global population used internet on a regular basis.
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Mexico as Emerging Market Marketing Essay
9 pages (2434 words) , Download 2 , Essay
Free
Emerging markets are usually large economies in their respective regions, have large populations, resources, markets, and have transitioned from developing to emerging economies. They are in-between developing countries and developed countries. Good examples of such countries are China, India, Indonesia, Russia, Mexico, South Africa, Poland, Turkey, South Korea, Brazil and Argentina.
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The Effect of Online Word of Mouth Versus Traditional Word of Mouth Marketing Research Proposal
11 pages (3031 words) , Download 4 , Research Proposal
Free
Today, most people are advancing to online word of mouth as a new phenomenon with the possibility of influencing marketing patterns. This study compares the use of traditional word of mouth with the online word of mouth consumers' purchase decisions in the context of Saudi Arabia. The methodology involves the use of a case study.
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Auditing in an Organization Marketing Coursework
3 pages (815 words) , Download 6 , Coursework
Free
Audit procedures should be consistent with auditing standards. This offers the auditors guidance on their tasks and acts as a yardstick for evaluating the audit work done. When the auditors were carrying out their work on BP p.l.c, they complied with the field, general, and reporting standards in auditing. There are general auditing standards.
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Mobile Auto Repairing Market in the United States of America Marketing Assignment
8 pages (2119 words) , Download 3 , Assignment
Free
Firms are continuously striving for capturing and expanding the market with their products and services. In recent times, the world has become a marketplace and the entire population of the world has turned into customers, thanks to technology. Even a few decades back, it used to be a complex job to sell clothing and accessories in a cross country or cross border market.
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Counter Techniques for Successful Project Planning Marketing Assignment
9 pages (2378 words) , Download 3 , Assignment
Free
TransAD would have achieved the desired results and objectives by appointing a democratic leader. This appointment would have boosted the morale of the employees and their willingness to work towards achieving higher productivity, which would have resulted in higher benefits and compensations to further boost the performance.
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Marketing Plan of a Hawaiian Restaurant Marketing Assignment
9 pages (2250 words) , Download 2 , Assignment
Free
The marketing plan will highlight how the Hawaiian restaurant will be transformed through the use of social media to boost its popularity in order to attract many customers. The marketing plan also highlights in detail the operational strategy that will be used by this Hawaiian restaurant as well as its organizational structure.
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Factors Affecting Inditex Online Sales Market in Russia Marketing Dissertation
79 pages (9796 words) , Download 3 , Dissertation
The study makes use of both primary and secondary data in the resolution of the research problem. Secondary data is relied upon to assess the direction and prospects of the Russian online apparels market, to determine the opportunities it offers, and how Inditex could best position itself given the forecasted indicators.
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The Business Scenario for the UNGC Marketing Assignment
4 pages (1137 words) , Download 3 , Assignment
Free
Ongoing challenges in the approaches in enabling the process of promoting the UNGC initiative is the sustainability program. The need to produce environmentally friendly products that are acceptable has been a huge hindrance to the industry. Striking a balance between the creation of goods and services to improve sustainability is essential.
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The Role of Social Media in Managing Customer Relationship Marketing Essay
18 pages (4500 words) , Download 3 , Essay
Free
According to the paper social media is actively growing in the field of advertising. It is a mode of communicating with the customers and builds a long lasting relationship. The customers seek service quality and the view point which is delivered and communicated on the social media as a word of mouth impacts on the purchase decisions of the customers.
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Promotional Policies and Strategies Marketing Research Paper
7 pages (2090 words) , Download 4 , Research Paper
Free
A promotional plan is a detailed schedule that provides the marketing tools, strategies and financial resources that a business intends to use to increase the awareness of a particular product in the market. It is one of the most vital tools essential in planning and enables organizations to launch a product or to increase its awareness in the market successfully.
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Project Management - Kenyan Public Telecommunication Firm Telkom Kenya Marketing Essay
21 pages (5787 words) , Download 2 , Essay
The report claims that the constant fall of business of the company makes its Board of Directors (BOD) alarmed. The sales executives of the company were replaced by the BOD and they decided to appoint a precisely well-equipped person who would make proper market research and apply strategies that would help the company augment its retail performances in the market.
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ExxonMobil Company Analysis Marketing Essay
13 pages (3588 words) , Download 4 , Essay
Free
The firm has professional and committed leaders that ensure that ExxonMobil achieves its objectives. These leaders ensure that employees interact effectively with the work environment and focus on the organization’s objectives (Coll, 2012). ExxonMobil ensures that employees conform to discipline and commitment standards in order for them to execute the firm’s business strategy.
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Competitors and Competitive Rivalry in Stuff Toy Industry Marketing Research Paper
4 pages (1301 words) , Download 4 , Research Paper
Free
Build a Bear workshop does not have direct competitors but has indirect competitors like Hallmark, Pillow Pets, and Webkinz. The Pillow Pets is one of the major threats for Build a Bear because it is one of the most coveted stuff companies which allow manufacturing of customized products as per the client’s instructions.
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