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Marketing Essays

Result for Subject Marketing:
19897 essays
Qualitative and Quantitative Research Techniques Marketing Essay
7 pages (4132 words) , Download 3 , Essay
Free
Each of these elements is of unique significance and a firm can use them on different occasions. There are many differences between qualitative and quantitative research methods. The aim and objectives of each normally differ depending on the items under study. Also, the uses of these normally depend on factors such as the research methods.
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Expansion of IKEA in Indonesian Market Marketing Essay
12 pages (3542 words) , Download 5 , Essay
Free
IKEA took time to change its conservative business model to a globally flexible business model which allows the company to open stores in international locations. Being flexible has not only helped IKEA to use learning from the environment but also helped the firm to remain competitive in changing market dynamics.
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Corporate Strategy - Fitness Industry New York Fitness Marketing Assignment
12 pages (3548 words) , Download 4 , Assignment
Free
It is quite essential to state that the fitness industry is one of the growing business sectors in the United Kingdom. It has remained robust despite deteriorating economic trends in recent years and amid various sectors facing enormous difficulties in the last decade, especially in the last five years.
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Major Strategies for Global and Local Advertising Marketing Essay
10 pages (2828 words) , Download 2 , Essay
Free
Even when marketing a product in the local market the culture of the people will also have to be considered. This is because people value their culture and thus different advertisements will affect them differently. The political environment will affect the advertisement campaign negatively because the campaign might be jeopardized.
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Organizational and Societal Functions of Public Relations Marketing Essay
5 pages (1355 words) , Download 2 , Essay
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Metro Toronto incorporation has managed to standardize its products into two main brands with over 40,000 products. Enticing is one of their brands that ensures products of high quality, there is special care given to the ingredients in these products such as the availability of fat-free sorbets, organic, gluten-free, health,y and certified peanut-free products.
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Socio-cultural Influences on Consumption Japan Marketing Speech or Presentation
3 pages (750 words) , Download 2 , Speech or Presentation
The minority group also consists of Ainu, burakumin, Okinawas and Nikkeijin, who are Japanese emigrants returning back to the country. It is further categorized into subcultures based on many considerations such as gender, interests, education and fashion they follow.
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Maslows Theory of Needs and Its Application to Marketing Marketing Essay
6 pages (1634 words) , Download 3 , Essay
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There are basically five major concepts that the business operates in. These concepts are named the product concept, production concept, selling concept, marketing concept and also the holistic marketing concept (Kotler, 2003). Basically, this marketing concept includes things like marketing insights, building strong brand names, connection with the customers, shape of the market.
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Marketing Mix of Evoque Cars of Jaguar Land Rover Marketing Essay
10 pages (2868 words) , Download 2 , Essay
Free
Jaguar Land Rover Automotive Plc is one of the British Automobile Companies whose headquarter is located in Whitley, Coventry in the United Kingdom. The company is a subsidiary of the Indian Tata Motors. It is mainly involved in developing, manufacturing and selling vehicles which includes Jaguar Land Rover along with Range Rover (Jaguar Land Rover, 2013a).
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Service Quality Between Internal Customers and Internal Suppliers in an International Airline Marketing Essay
5 pages (1250 words) , Download 3 , Essay
Free
Another service which British Airways can provide is an option for personalized movies and songs. In the case of international flights, people from different regions around the globe are seated. Many times they prefer their local or regional entertainment rather than standard entertainment channels provided on board.
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Archon & Goldfield Quality Improvement in Real Estate Marketing Term Paper
4 pages (1055 words) , Download 3 , Term Paper
Free
Needless to say that the company offers similar products and services namely buying, selling, leasing, financing, site selection, valuing, and managing assets. It also offers advisory services such as portfolio management, research, and strategic planning. The vision of the company is to become one of the most reliable and preferred real estate firms.
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Creating and Marketing a New Product Marketing Essay
5 pages (1520 words) , Download 6 , Essay
Free
The demand for handmade soft toys has long been witnessed to attain significant growth in different global regions. In relation to the present trend of this respective business industry, it can be viewed that customers are highly inclined towards buying handmade soft toys including souvenir items and stuffed animals among others for different purposes.
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Leadership Issues in Microsoft Marketing Term Paper
5 pages (1333 words) , Download 4 , Term Paper
Free
Change remains the principle of business success, and at some point, there needs to be an effective leader who replaces Bill Gates in Microsoft, and who will continue the legacy of the organization, and inspire its growth to even higher levels, while still ensuring that the company remains relevant in the industry, and thus it can beat the competition.
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P & G Shifts Marketing Dollars to Online, Mobile Marketing Essay
4 pages (1181 words) , Download 3 , Essay
Free
The article chosen for review in this report is titled “P & G Shifts Marketing Dollars to Online, Mobile: World's Largest Advertiser Says as Much as 35 % of Ad Budget Going to Digital Media”. The article was published online on Wall Street Journal’s official website on August 01, 2013. The authors of the article are Serena NG and Suzanne Vranica.
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The Mission Statement of the National Trust Charity Marketing Assignment
11 pages (3193 words) , Download 2 , Assignment
Free
The National Trust Charity is concerned with embracing its mission statement of looking after places forever for everyone. The organization just like other organizations endeavors to attain the best of results within its targeted market. The organization employs numerous management strategies to combat any looming competition and obstacles.
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The Segmentation Strategy of Google Marketing Research Paper
6 pages (1621 words) , Download 4 , Research Paper
Free
Google has been offering new innovative products and services which meets the demand of the consumers. They design their products and services so that they are capable of competing against their competitors. But Google faces a problem when it tries to position its new products in a market with the dominance of already another existing product.
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Culture and Climate for Blackberry Innovation Marketing Term Paper
5 pages (1250 words) , Download 2 , Term Paper
Free
BlackBerry’s recent issues in its internal management have generated negative publicity. After the consecutive loss of profit and sales, the company went on terminating almost 40 percent of its workforce. This has generated enormous criticism among employees as well as media, affecting the overall brand equity.
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Cotton On Marketing Plan Marketing Essay
8 pages (2349 words) , Download 4 , Essay
Free
The struggle is when a brand wants to expand its image and market. Cotton On is at that crossroad. It grew its business catering to the simple and relaxed 20 something market. However, the entrance of smaller companies that offer the same diversity in design and high-class quality is forcing them to reinvent themselves.
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Strategy Implementation of Coca-Cola Marketing Research Paper
6 pages (1500 words) , Download 4 , Research Paper
Free
This essay discusses that the Coca-Cola Company sells products in over 200 countries around the world and owns over 500 brands worldwide and employees more than 139000 employees (“Coca-Cola” which is deemed the world’s most valuable brand). The company has a diversified portfolio of products, such as syrups that marketed to wholesalers, retailers and distributors.
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Advertising features Marketing Essay
4 pages (1000 words) , Download 3 , Essay
Free
The idea of opening a ‘Doggie Dip and Do’ as a retail outlet and full-service shelter for dogs is one of the finest plans adopted by you. It is one of the excellent opportunities for the animals especially dogs to spruce themselves, but one of its limitations is affecting the growth of the business i.e.
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Energizing Red Bull Marketing Essay
11 pages (2750 words) , Download 2 , Essay
Free
This research aims to remark the marketing strategies adopted by Red Bull across the globe. There are a number of communication messages that are recommended to pitch during the re-branding communication campaign in this paper. This research describes the advertising strategy for Red Bull to appeal to the mass market.
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Research Design: Qualitative and Quantitative Approaches Marketing Essay
9 pages (2562 words) , Download 4 , Essay
Free
The main aim of this research is to provide important marketing data to the client which is a company seeking to introduce a new range of ready-to-eat nutritious meals for fixed budget customers. The client company is planning to launch nutritious food products in the United Kingdom market with the students as the main target customer of the product.
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IKEA's Leadership and Management Marketing Essay
22 pages (6245 words) , Download 6 , Essay
The paper utilized SWOT as an environmental model in the analysis of the internal and external environment. It has also provided appropriate recommendation measures that relate to the development and implementation of effective organizational plans for appropriate leadership and management and the impacts they may have on organizational success.  
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Fashion Promotion - Dior Marketing Essay
14 pages (3500 words) , Download 5 , Essay
Free
This study includes the analysis of the communication channels, mixes and ways the companies or brands in the perfume segment used and are using to retail their brand identity and position their products. The example of a very well-known luxurious brand has been used throughout the study to assess its communication channels.
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Strategic Fit Analysis of Starbucks Corporation Marketing Essay
11 pages (3358 words) , Download 5 , Essay
Free
Starbucks Corporation is a US-based company and is engaged in the business of purchasing and roasting whole coffee beans. It is regarded to be one of the premier brands of specialty coffee retailing in the world and operates its business in more than 50 countries of the world. Starbucks is headquartered in Seattle, Washington, and was founded in the year 1971.
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Organizational Culture and Leadership - Trader Joe Marketing Essay
10 pages (2869 words) , Download 4 , Essay
Free
Trader Joe’s started its business in the year 1958 as a privately held grocery chain store which deals with a broad assortment of products such as organic foods, specialty products and private labeled staple foods. Trader Joe’s performs its operational functions within the various provinces of the United States and San Francisco.
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The Features of Market Change Marketing Essay
10 pages (3243 words) , Download 2 , Essay
Free
The main objective of this study is to understand how organizations adjust to change, more specifically a change coming from the external business environment. That entrepreneurs operate with respect to the environment in which they are established. There is a significant relationship that businesses have with their respective external environment
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Consumer Behaviour - Nescafe Brand Marketing Essay
11 pages (3048 words) , Download 4 , Essay
Free
Nescafe brand is owned by Nestle. The brand is worth 13 billion dollars. An estimated 94 billion cups of Nescafe coffee are sold annually all over the world with 3000 cups sold every second. The Nescafe brand is most valuable in the coffee rank. This brand has improved over the years to become one of the best coffees.
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Developing an Efficient Business Plan for a Company Marketing Assignment
21 pages (5550 words) , Download 5 , Assignment
The primary product offered by the company will be an electronic dash duster. Several aspects will be taken into concern while developing an efficient business plan for the company. The different aspects will comprise assessing the background along with the management team of the company, manufacturing as well as physical distribution procedure.
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Strong marketing plans Marketing Essay
6 pages (1500 words) , Download 2 , Essay
Free
The aim of this paper is to identify at least two possible ideas that can be used by the company as a means to improve their marketing and their overall position in the markets. The suggestions made here are based on the promotional mix of the company as well as with a detailed view on the view point of the customers as well as the marketing managers
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Using the literature about IMC Marketing Essay
5 pages (1250 words) , Download 5 , Essay
Free
It has been found out from the report discussion that the consumers’ perception of any product is the ultimate initiator for choosing the IMC tools.The marketers of low involvement products are less interested in using the IMC tools due to the inability of the strategy pertaining to influencing the customers
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SWOT Analysis for Allergan and Botox Product Marketing Essay
5 pages (1490 words) , Download 2 , Essay
Free
Internal – Strengths: Botox not only removes frown lines but is equally effective in other ailments such as in treating migraine headaches, chronic neck, and back pain, sweating overly, and probably spastic disorders also. Allergan's internal strengths are many. Its 8000 employees worldwide are its major strength. Allergan has reached its current customers via its vast network of workforce.
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Economic Analysis for the Motion Picture Industry Marketing Term Paper
7 pages (1750 words) , Download 2 , Term Paper
Free
Thus, relatively few of the numerous movies produced are box-office blockbusters. However, higher quality productions with a concept with mass appeal, a star cast, good budget, screenplay, effects etc. can become a blockbuster if good word of mouth and reviews propel marketing and advertising efforts.
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Situation Analysis of Tiny Teddy Biscuits Marketing Essay
9 pages (2567 words) , Download 4 , Essay
Free
Tiny Teddy is a brand of biscuits manufactured by Arnott's Biscuits Holdings, an Australian-based company. The manufacture of this brand of sweet biscuits begun in 1991 and recently, the company has been trying to transform its brand image. The concept of reducing the size of the usual teddy Bear Biscuit to a Tiny Teddy that is cute and bite-sized is credited to Scott Dewar, the son of Robert Dewar, the famous biscuit designer.
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Coca Cola Marketing Marketing Essay
3 pages (750 words) , Download 4 , Essay
The company intends to be a great place to work for its employees and at the same time be a highly effective, lean and fast-moving organization. Coca-Cola strives to maintain lasting relationships with its suppliers and customers. As a responsible citizen of the society, the company works for the betterment of the communities that it operates in.
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Creating Competitive Advantage Marketing Essay
5 pages (1560 words) , Download 2 , Essay
Free
There is a major transformation that is occurring in the way that firms relate with the customers. The digital economy has enabled the customers to have a lot of information on companies which allows them to make informed decisions. The integration of processes and sharing of relevant information between partners has largely been due to the presence of e-commerce.
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The Wireless Communication Industry Marketing Essay
4 pages (1119 words) , Download 2 , Essay
Free
Research in Motion (RIM) came into existence in 1984 with a focus on developing hardware and software for wireless data communication. Soon, the company established its stronghold in producing wireless two-way smart data communication devices. RIM started producing BlackBerry by weaving all three components together – hardware, software, and service to offer wireless email messaging.
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Analyzing a Supply Network Marketing Research Paper
8 pages (2000 words) , Download 2 , Research Paper
Free
The new paradigm requires businesses to build strong relationship with their channel partner and customers, have operating procedure which allow businesses to be responsive to their business environment, the internal and external processes of the business should be so nimble that they rapidly adapt or adjust to the changes in the environmental variables (Stadtler, 2005).
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Development of Pricing Strategy for the Restaurant Marketing Essay
6 pages (1735 words) , Download 4 , Essay
Free
Before settling on the form of business to pursue, businesses should determine the target market, mission, and vision. Through doing this, the business gets to have a clear roadmap and know the characteristics of their customers. Through this, customers’ expectations will be well served and thus making them get value for their money.
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Logistics Management of Federal Express Canada Marketing Case Study
5 pages (1291 words) , Download 3 , Case Study
Free
FedEx has some potential issues with its logistics management and customer service practices. McDougall & Dorken (1998) clearly indicate that the company failed to meet the shipping requirements of Desktop Innovators and the situation caused the DI to suffer from huge business loss. The DI placed a shipping order on FedEx to send two boxes from Kitchener, Ontario to Simpsonville, South Carolina.
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The Sales Related Issues of Thorntons PLC Marketing Term Paper
8 pages (2000 words) , Download 4 , Term Paper
Free
Thorntons is a popular name in the UK chocolate industry and enjoys a rich history in the country. The sales of the company are dropping and in order to increase the sales of the company in the Christmas season in Hull City, the company will need to position itself clearly in the chocolate industry either as a low priced chocolate seller. 
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Organizational Culture Profile Marketing Essay
6 pages (1776 words) , Download 2 , Essay
Free
Imperator was established after the collapse of Communism in Slovakia in 1994 and it began operations in 1995. It sought to continue the manufacture of traditional brands that were known in the region, like the Vodkas and other specialized products like Kosher whiskey which was in demand in specialized niches around the world.
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Understand the Individual Elements of the Extended Marketing Mix Marketing Assignment
6 pages (1500 words) , Download 2 , Assignment
Free
Proctor & Gamble Proctor & Gamble is a renowned American consumer goods company. The company is headquartered in Cincinnati, Ohio, USA. The organization was established by William Procter and James Gamble in the year 1837. The company serves over eighty countries across the world.
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Promotion Practices for Verizon Communications Marketing Research Paper
4 pages (1211 words) , Download 3 , Research Paper
Free
In products promotion, it is essential to ensure that a company has a target market, understands the benefits of their products, and has a strategy in the way to position the services and products. In Verizon, the promotion appears in many dimensions and can be achieved using the Internet, direct marketing, public relations, or advertisements.
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Market Assessement Marketing Essay
3 pages (909 words) , Download 2 , Essay
Free
Green advertising in general aims to promote products produced in an environmentally-friendly manner, or to promote the advertiser's corporate responsibility toward the environment. The evaluation of green advertising effectiveness is necessary in order to stimulate cognitive and affective reactions of consumers to green advertisements, as well as their subsequent environmentally friendly behavior.
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Integrated Marketing Communications Marketing Essay
3 pages (750 words) , Download 4 , Essay
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Marketing communication has been in existence for long and it involved using a single marketing tool at any particular time to reach prospective buyers. Most firms enlisted the services of marketing agencies that specialized in one kind of communication such as advertising or personal selling.
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Discussing the Keys to Successful Revenue Synergy Programs Marketing Essay
6 pages (1748 words) , Download 2 , Essay
Free
Post-merger revenue synergies can accrue through first-mover benefits besides creating assets in the form of properties when the land rates are not high enough to create affordability issues. It is important to apply a methodological process to recognize and measure revenue synergies by developing a mechanism to lead the effort. 
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Facing Marketing Problems Marketing Essay
3 pages (975 words) , Download 2 , Essay
Free
The value will depend on the degree of newness and hence uncertainty in the environment, the degree of complexity of the environment, strategic importance and cost of making wrong decisions, the degree of importance the company attaches to the decisions that have to be made, and the caution that cost of the research project should never rise above the value of the results.
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Customer Perception Towards Electric Bikes in the UK Marketing Essay
4 pages (1746 words) , Download 3 , Essay
Free
Marketing is defined as the process of the activity of creating, informing, delivering, and transferring goods or services that create value for individuals in society (Gundlach, 2007). Perception is a psychological term that defines the capability of an individual to construct a sense of reality from the situations they face.
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Final Examination of Marketing Issues Marketing Essay
4 pages (1117 words) , Download 2 , Essay
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The first difference is budget, which obviously is determined exclusively by the size of the business. Large businesses can afford expensive marketing campaigns in the hope of capturing significant market share. On the other hand, small businesses do not have much money to play around with, so their marketing campaigns have to be tighter.
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Approaches to Reduce Absenteeism Marketing Essay
7 pages (2347 words) , Download 2 , Essay
Free
Workplace absenteeism is costly for any company both directly and indirectly in the public or private sector. It is caused by psychological stress, physical factors, illness, discrimination at the workplace, low motivation, poor management, and family issues. Some of these reasons are genuine while others are not genuine.
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