Marketing Essays

The National Trust Charity is concerned with embracing its mission statement of looking after places forever for everyone. The organization just like other organizations endeavors to attain the best of results within its targeted market. The organization employs numerous management strategies to combat any looming competition and obstacles.

Google has been offering new innovative products and services which meets the demand of the consumers. They design their products and services so that they are capable of competing against their competitors. But Google faces a problem when it tries to position its new products in a market with the dominance of already another existing product.

BlackBerry’s recent issues in its internal management have generated negative publicity. After the consecutive loss of profit and sales, the company went on terminating almost 40 percent of its workforce. This has generated enormous criticism among employees as well as media, affecting the overall brand equity.

The struggle is when a brand wants to expand its image and market. Cotton On is at that crossroad. It grew its business catering to the simple and relaxed 20 something market. However, the entrance of smaller companies that offer the same diversity in design and high-class quality is forcing them to reinvent themselves.

This essay discusses that the Coca-Cola Company sells products in over 200 countries around the world and owns over 500 brands worldwide and employees more than 139000 employees (“Coca-Cola” which is deemed the world’s most valuable brand). The company has a diversified portfolio of products, such as syrups that marketed to wholesalers, retailers and distributors.

The idea of opening a ‘Doggie Dip and Do’ as a retail outlet and full-service shelter for dogs is one of the finest plans adopted by you. It is one of the excellent opportunities for the animals especially dogs to spruce themselves, but one of its limitations is affecting the growth of the business i.e.

This research aims to remark the marketing strategies adopted by Red Bull across the globe. There are a number of communication messages that are recommended to pitch during the re-branding communication campaign in this paper. This research describes the advertising strategy for Red Bull to appeal to the mass market.

The main aim of this research is to provide important marketing data to the client which is a company seeking to introduce a new range of ready-to-eat nutritious meals for fixed budget customers. The client company is planning to launch nutritious food products in the United Kingdom market with the students as the main target customer of the product.

The paper utilized SWOT as an environmental model in the analysis of the internal and external environment. It has also provided appropriate recommendation measures that relate to the development and implementation of effective organizational plans for appropriate leadership and management and the impacts they may have on organizational success.  

This study includes the analysis of the communication channels, mixes and ways the companies or brands in the perfume segment used and are using to retail their brand identity and position their products. The example of a very well-known luxurious brand has been used throughout the study to assess its communication channels.

Starbucks Corporation is a US-based company and is engaged in the business of purchasing and roasting whole coffee beans. It is regarded to be one of the premier brands of specialty coffee retailing in the world and operates its business in more than 50 countries of the world. Starbucks is headquartered in Seattle, Washington, and was founded in the year 1971.

Trader Joe’s started its business in the year 1958 as a privately held grocery chain store which deals with a broad assortment of products such as organic foods, specialty products and private labeled staple foods. Trader Joe’s performs its operational functions within the various provinces of the United States and San Francisco.

The main objective of this study is to understand how organizations adjust to change, more specifically a change coming from the external business environment. That entrepreneurs operate with respect to the environment in which they are established. There is a significant relationship that businesses have with their respective external environment

Nescafe brand is owned by Nestle. The brand is worth 13 billion dollars. An estimated 94 billion cups of Nescafe coffee are sold annually all over the world with 3000 cups sold every second. The Nescafe brand is most valuable in the coffee rank. This brand has improved over the years to become one of the best coffees.

The primary product offered by the company will be an electronic dash duster. Several aspects will be taken into concern while developing an efficient business plan for the company. The different aspects will comprise assessing the background along with the management team of the company, manufacturing as well as physical distribution procedure.

The aim of this paper is to identify at least two possible ideas that can be used by the company as a means to improve their marketing and their overall position in the markets. The suggestions made here are based on the promotional mix of the company as well as with a detailed view on the view point of the customers as well as the marketing managers

It has been found out from the report discussion that the consumers’ perception of any product is the ultimate initiator for choosing the IMC tools.The marketers of low involvement products are less interested in using the IMC tools due to the inability of the strategy pertaining to influencing the customers

Internal – Strengths: Botox not only removes frown lines but is equally effective in other ailments such as in treating migraine headaches, chronic neck, and back pain, sweating overly, and probably spastic disorders also. Allergan's internal strengths are many. Its 8000 employees worldwide are its major strength. Allergan has reached its current customers via its vast network of workforce.

Thus, relatively few of the numerous movies produced are box-office blockbusters. However, higher quality productions with a concept with mass appeal, a star cast, good budget, screenplay, effects etc. can become a blockbuster if good word of mouth and reviews propel marketing and advertising efforts.

Tiny Teddy is a brand of biscuits manufactured by Arnott's Biscuits Holdings, an Australian-based company. The manufacture of this brand of sweet biscuits begun in 1991 and recently, the company has been trying to transform its brand image. The concept of reducing the size of the usual teddy Bear Biscuit to a Tiny Teddy that is cute and bite-sized is credited to Scott Dewar, the son of Robert Dewar, the famous biscuit designer.

The company intends to be a great place to work for its employees and at the same time be a highly effective, lean and fast-moving organization. Coca-Cola strives to maintain lasting relationships with its suppliers and customers. As a responsible citizen of the society, the company works for the betterment of the communities that it operates in.

There is a major transformation that is occurring in the way that firms relate with the customers. The digital economy has enabled the customers to have a lot of information on companies which allows them to make informed decisions. The integration of processes and sharing of relevant information between partners has largely been due to the presence of e-commerce.

Research in Motion (RIM) came into existence in 1984 with a focus on developing hardware and software for wireless data communication. Soon, the company established its stronghold in producing wireless two-way smart data communication devices. RIM started producing BlackBerry by weaving all three components together – hardware, software, and service to offer wireless email messaging.

The new paradigm requires businesses to build strong relationship with their channel partner and customers, have operating procedure which allow businesses to be responsive to their business environment, the internal and external processes of the business should be so nimble that they rapidly adapt or adjust to the changes in the environmental variables (Stadtler, 2005).

Before settling on the form of business to pursue, businesses should determine the target market, mission, and vision. Through doing this, the business gets to have a clear roadmap and know the characteristics of their customers. Through this, customers’ expectations will be well served and thus making them get value for their money.

FedEx has some potential issues with its logistics management and customer service practices. McDougall & Dorken (1998) clearly indicate that the company failed to meet the shipping requirements of Desktop Innovators and the situation caused the DI to suffer from huge business loss. The DI placed a shipping order on FedEx to send two boxes from Kitchener, Ontario to Simpsonville, South Carolina.

Thorntons is a popular name in the UK chocolate industry and enjoys a rich history in the country. The sales of the company are dropping and in order to increase the sales of the company in the Christmas season in Hull City, the company will need to position itself clearly in the chocolate industry either as a low priced chocolate seller. 

Imperator was established after the collapse of Communism in Slovakia in 1994 and it began operations in 1995. It sought to continue the manufacture of traditional brands that were known in the region, like the Vodkas and other specialized products like Kosher whiskey which was in demand in specialized niches around the world.

Proctor & Gamble Proctor & Gamble is a renowned American consumer goods company. The company is headquartered in Cincinnati, Ohio, USA. The organization was established by William Procter and James Gamble in the year 1837. The company serves over eighty countries across the world.

In products promotion, it is essential to ensure that a company has a target market, understands the benefits of their products, and has a strategy in the way to position the services and products. In Verizon, the promotion appears in many dimensions and can be achieved using the Internet, direct marketing, public relations, or advertisements.

Green advertising in general aims to promote products produced in an environmentally-friendly manner, or to promote the advertiser's corporate responsibility toward the environment. The evaluation of green advertising effectiveness is necessary in order to stimulate cognitive and affective reactions of consumers to green advertisements, as well as their subsequent environmentally friendly behavior.

Marketing communication has been in existence for long and it involved using a single marketing tool at any particular time to reach prospective buyers. Most firms enlisted the services of marketing agencies that specialized in one kind of communication such as advertising or personal selling.

Post-merger revenue synergies can accrue through first-mover benefits besides creating assets in the form of properties when the land rates are not high enough to create affordability issues. It is important to apply a methodological process to recognize and measure revenue synergies by developing a mechanism to lead the effort. 

The value will depend on the degree of newness and hence uncertainty in the environment, the degree of complexity of the environment, strategic importance and cost of making wrong decisions, the degree of importance the company attaches to the decisions that have to be made, and the caution that cost of the research project should never rise above the value of the results.

Marketing is defined as the process of the activity of creating, informing, delivering, and transferring goods or services that create value for individuals in society (Gundlach, 2007). Perception is a psychological term that defines the capability of an individual to construct a sense of reality from the situations they face.

The first difference is budget, which obviously is determined exclusively by the size of the business. Large businesses can afford expensive marketing campaigns in the hope of capturing significant market share. On the other hand, small businesses do not have much money to play around with, so their marketing campaigns have to be tighter.

Workplace absenteeism is costly for any company both directly and indirectly in the public or private sector. It is caused by psychological stress, physical factors, illness, discrimination at the workplace, low motivation, poor management, and family issues. Some of these reasons are genuine while others are not genuine.

Tata Nano has many other good features that satisfy the needs and wants of the target market like simplicity in design and efficiency. The car has been attractive for the target market because it requires less maintenance and less consumption of petrol. This in turn will also facilitate the process of reducing pollution as it is completely a fuel-efficient car.

Digital marketing refers to the marketing and promotion of goods and services through the internet and other digital means such as television advertisements, computers, digital billboards, Smartphones, and any other devices that have the ability to combine sound and images to deliver a certain message.

Internet and interactive media are constantly playing a crucial role in the success of organizations. With the rise of awareness of customers towards the internet, most organizations have transformed their businesses in order to attract a number of customers towards the organization. One of such organizations is Marks and Spencer.

Investing in the movie industry is challenging idea for these companies. This forced Walt Disney to scale down its movie operations. It shifted its movie operation to Marvel and Lucasfilm. This was to minimize risk after a big loss in the production of Mars needs moms and John Carter.

There are certain business segments that are not effectively covered or tapped. Several innovative and intelligent entrepreneurs have constantly done research in order to develop a new business idea to implement in this competitive global marketplace. These Spatty and Spatty Daddy are made out of USDA and FDA-approved products materials.

The author of the paper will begin with the statement that established by a French fashion designer, Christian Dior sells a wide range of fashion clothing for men and women of all ages, footwear, accessories, leather goods, fragrance, beauty products like make-up and skincare products, jewelry, and timepieces (Christian Dior, 2013a). 

Research objectives are the most important elements of a study. It is often regarded as the foundation of research work. Moreover, the scope of the research is also established on the basis of the objectives of the study. This study principally aims to examine the impact of mobile search &social media on brand awareness, marketing.

Saunders, Lewis & Thornhill pointed out that researchers should select any one of the research approaches from available approaches such as 1- Correlation Study- understanding the relationship between variables is the key aim in such kind of studies and 2- Causal Study- finding out the reasons behind the variation in the behavior of variables.

The adoption of a proper business model has been demonstrated as one of the strategies that companies use to enhance their performance and retain their customer base. Despite the deficit in research on the benefits of business models, a number of companies like Dell and Amazon have proved that business models adopted by an organization influence its ability to succeed.

Generally, making globalization work is a book written by the noble prize award winner author Joseph E. Stiglitz. The author has serviced the World Bank organization as a senior vice president and chief economist from 1997 to 2000. The surprises of globalization have been brought in this book by the author.

With a 4% growth in 2012, breakfast bowls of cereal present an opportunity for companies in the U.K. The market remains competitive with competition from pastries, cereal bars, and biscuits as well as porridges. Consumers over 50, given their need for greater convenience and behavior of eating more at home, maybe inclined towards “hot cereal” products.

To reach the customers, they need to do a basic thing first, which is to understand the interests, needs, behaviors, etc., of the target customer base. That is, only if an organization is able to grasp the above-mentioned aspects of customers particularly consumer behavior and their buying process, they can come up with marketing or enticing strategies accordingly.

This will involve the examination of the business environment and the industry. Through this, there will be the review of marketing strategy and communication components in order to define a marketing strategy to the company.In order to formulate a good marketing strategy, there is the need to conduct a critical review of the external environment