CHECK THESE SAMPLES OF Promotional Communication Techniques
This paper has presented brief plan of the integrated promotional strategy of Tesco considering both below the line and above line techniques for advertising.... This research paper explained theoretical perspectives of marketing communication and its importance in today's marketing environment.... Marketing communication is a collective term for all different types of messages that are used to establish a brand.... The various communication modes are; 1- Advertising: It is non-personal presentation and promotion of ideas, goods or service by the marketer....
14 Pages
(3500 words)
Essay
This management tool has been developed to ensure the integrated working of all aspects of promotion including advertisements, direct marketing, sales promotion techniques, and public relations.... This management tool has been developed to ensure the integrated working of all aspects of promotion including advertisements, direct marketing, sales promotion techniques, and public relations.... The IMC techniques promote integration of different marketing operations and this process in turn affects the firm's business to business, customer oriented, and internally directed interactions....
5 Pages
(1250 words)
Essay
Brand Identity Map: Brand identify map is the overall expression of a particular brand and consists of its trademark, name, communication strategies and also the particular visual appearance, that is the brand identity.... Consumer profile and Promotional Opportunity Analysis: Promotion opportunity analysis is the course marketers use to recognize target audiences for an organization's goods and services and their particular communication strategies required to arrive reach out to the public....
14 Pages
(3500 words)
Essay
Sales Promotion Abstract This report will try to throw some light on various sales promotion techniques adopted by companies.... Finally the study will try to discuss various budgeting techniques applied for sales promotion in brief.... The study will try to analyze sales promotion in terms of demographics and psychographics....
10 Pages
(2500 words)
Research Paper
Perhaps no area of marketing has seen more dramatic changes over the years than marketing communication.... Today, with increasing globalisation, and the increasingly development of new technologies, numerous marketing communication options have become available to marketers.... Keller (2001:819) refers to marketing communication as the means by which firms attempt to inform, persuade, incite, and remind consumers directly or indirectly about the brands they sell....
16 Pages
(4000 words)
Essay
The recent research by Adams and Browning also confirmed that trade shows and exhibitions are highly effective communication vehicle for the targeted market.... The aim of the paper 'Marketing Communications Plan for TOPSHOP' is to increase the sales performance of the TOPSHOP brand amongst young shoppers in 15-24 age group of the UK female population by promoting TOPSHOP as a brand that is affordable....
9 Pages
(2250 words)
Essay
In the paper 'Advertising and Promotion In Business' the author discusses effective advertising and promotion.... Advertising means, a set of information or potential message communicated to the customers in order to improve its rankings and popularity in the market among others.... ... ... ... The author of the paper states that promotion is also described as a medium to communicate the values and benefits of a specific brand or product line....
15 Pages
(3750 words)
Essay
This paper ''Advertising and Promotion in Business'' tells us that the Marketing and communication process is an integral part of achieving a successful promotional advantage over the competitors.... Marketing Communications & Promotion processes bargain with general communication to customers and markets.... ACA: The European Association of communication Agencies; the mission of EACA is to symbolize the media and full administration advertising organizations and organization affiliation all around Europe....
12 Pages
(3000 words)
Essay