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Marketing Essays

Result for Subject Marketing:
19930 essays
Green Marketing - Corporate Strategies of Multinational Companies Marketing Essay
5 pages (1885 words) , Download 5 , Essay
Free
The focus of the companies towards green marketing shifted in the 80s while during the 90s the legislation related to environmental increased subsequently. This increased the environmental awareness level even in the business domain. The organizations for global business and industries around the world have taken various steps to understand and fight against the risk of climate change and greenhouse gas emissions.
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Virgin Galactic Marketing Essay
7 pages (1750 words) , Download 3 , Essay
Free
The variables that would define the target’s buying behavior would include - their economic situation, lifestyle and their personality, social influence, income, wealth and education and motivation, perception, beliefs and attitudes. The best way to position Virgin Galactic to this target would be to play on their psyche.
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Marketing Products of Bervet Company Marketing Assignment
4 pages (1000 words) , Download 2 , Assignment
Free
The company mainly aims at meeting the key needs of its customers through alcohol sales. Since the company faces a lot of competition from other companies, it is forced to market its products very effectively in order to capture the attention of its customers (Hartley & Hartley, 2008). Customers need to be given a reason for purchasing in a certain company and not in another one.
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Integrated Marketing Communications - British Airways Marketing Case Study
7 pages (1750 words) , Download 3 , Case Study
Free
Every business organization exists primarily to make profits. With an adequate profit, the organization becomes capable of managing its operations and possibly sustaining its growth. However, marketing is a daunting task that needs effective and timely information about the market (Homburg, Sabine & Harley, 2009). 
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Management Strategy and Policy Research - Aramex Marketing Research Paper
15 pages (3914 words) , Download 4 , Research Paper
Free
Generally, Aramex was established in the year 1982 by Fadi Ghandour, who is also the current CEO of the company (“Aramex: Background”). The major product and service offerings of the company are International, Express, Domestic Express, Freight Forwarding, Logistics, Shop & Ship, and Catalogue Services.
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Pension Fund SWOT Analysis & Strategy Marketing Essay
8 pages (2000 words) , Download 5 , Essay
Free
Introduction More than thousands of years the word culture is conceptualized by philosophers, historians, sociologists and anthropologists. In addition, a set of beliefs, values, norms and thinking for behavior of all members of society and their common understandings of each other is called culture.
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The Marketing Mix of Tide Marketing Essay
8 pages (2272 words) , Download 3 , Essay
Free
Tide has tapped foreign markets like India (Loudon, 2002). Tide has targeted their customers and positioned the products in such a way that they have made their products a unique one among the mass. Tide has also faced environmental issues in foreign markets which have been discussed in the section.
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Strategic Audit of Thales Transportation in China Marketing Assignment
10 pages (2913 words) , Download 3 , Assignment
Free
In this paper, Thales Group’s strategic analysis has been carried out in order to outline foreign expansion plan, Thales’ entry in China. The internal analysis has been carried out with the help of SWOT Analysis and to understand the dynamics of the external environment in China, Porter’s Five Forces model has been used.
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Critique of Thomas Friedman's Article It's a Flat World, After All Marketing Term Paper
8 pages (2000 words) , Download 2 , Term Paper
Free
The article started with the mention of Columbus and his visit to India. When he returned back to his kingdom, he declared that the world was round. After 500 years, when the author visited India again, and the serious of interactions and observations led him to think that the world had become flat. 
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Marketing Planning - Domino's Pizza Marketing Essay
6 pages (1500 words) , Download 3 , Essay
Free
In this regards, firstly the report conducts a situational analysis that focuses on the market trend, the product range, the customers and also the competitors of Domino’s. Apart from this, a SWOT analysis and PLEST analysis is also conducted. The situation analysis reveals that the pizza market of UK is quite booming and there are huge demands for different types of pizza such as microwaveable and gluten-free pizzas.
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Thermostate X made up product Marketing Essay
3 pages (750 words) , Download 2 , Essay
Free
Therefore, the target market is outdoor athletes. This paper gives the analysis of the communication process that would help in marketing the product to the target market. To market a product successfully, it is important to establish the product’s communication goal.
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Acer Inc - Strategic Analysis and Strategy Development Marketing Dissertation
13 pages (3651 words) , Download 3 , Dissertation
Free
In order to execute the industry analysis, the researcher would be using the analysis method of Porter's five forces.  Bargaining Power of the Buyers (relatively high): The demand of the buyers is relatively elastic because the hardware and the software products are fairly differentiated in nature. Increasing popularity of online shopping has augmented the bargaining power of the buyers.
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Social Media Audit of a Company Marketing Essay
5 pages (1680 words) , Download 3 , Essay
Free
Since its establishment in 1997, Safaricom Limited has continued to provide products and services ranging from telephony, third-generation (3G), general packet radio services (GPRS), enhanced data GSM environment (EDGE), data, and fax. It also offers Prepay services that include voice mail, prepaid roaming, and international dialing.
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E-Commerce Marketing - Gamebot Inc Marketing Research Paper
8 pages (2296 words) , Download 2 , Research Paper
Free
With the expansion of the North American gaming industry expected to continue in coming years, Gamebot Inc. understands that the present conditions are ideal to launch its E-commerce website Gamebot.com in the region. The service essentially acts as an intermediary between buyers and sellers and allows avid gamers to receive a decent price on computer/video games that they no longer use.
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The Winning Formula for Planning an Event Marketing Essay
8 pages (2000 words) , Download 2 , Essay
Free
Burberry Group plc is a British based fashion house which is well known for distributing fashion and clothing accessories along with different types of fragrances. Burberry has been able to become as one of the most famous fashion companies in the world for its trench coat, which was specially designed by the founder of the company i.e.
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How the company seeks to deliver customer value Marketing Essay
7 pages (1750 words) , Download 3 , Essay
Free
There is uncertainty and increasing pressures on organizations operating around the globe which makes the objective of delivering real customer value quite hard to achieve while maintaining company profit margins also. It is the tendency of leading organizations to shrewdly measure customer satisfaction and then use myriad smartly engineered strategies to that effect in order to efficiently address the challenge of maintaining customer loyalty in the face of fierce competitiveness.
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Critical Evaluation of the Strategic Position of Morrison Supermarket Marketing Assignment
7 pages (2333 words) , Download 3 , Assignment
Free
The study has provided recommendations to the firm in order to achieve competitive excellence. The study also investigated and critically analyzed the organization's strategic position and strategic direction, with a clear identification of the methods by which the organization has been pursuing its strategy.
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Marketing Plan of John Lewis Marketing Research Paper
14 pages (3500 words) , Download 4 , Research Paper
Free
This study discusses situational analysis which will include the strategy of John Lewis, its customers and the SWOT analysis of the organization. The objective section of the marketing plan will shed light upon the vision, marketing objectives and the corporate objectives of the organization.
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Capitalizing on Marketing Trends Marketing Book Report/Review
4 pages (1000 words) , Download 3 , Book Report/Review
Free
The research has featured some CMOs of some top companies in the country. This help serve the purpose to show how these companies are reaching their customers while managing to cut their marketing costs. Marketing of products mainly involve means advertising and making sure that the larger customer base get the opportunity to know about a certain product, and even purchase these products.
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Nokia Marketing Strategy Marketing Essay
13 pages (3250 words) , Download 4 , Essay
Free
Finnish Rubber Works Ltd was set up in 1898 and the Finnish Cable Works commenced its functions in 1912. Slowly, the possession of the two companies along with Nokia started to change hands with a few other owners. In 1967, these three mentioned companies were brought together which gave rise to the company called Nokia Corporation.
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Systemic Risks. FMRI (F) Marketing Book Report/Review
10 pages (2500 words) , Download 2 , Book Report/Review
Free
The problem statement for this study is to make appropriate proposals for avoiding a future banking crisis: functional separation between retail /commercial banking business and investment banking. The proposals were advanced by the Independent Commission on Banking in UK for undertaking appropriate measures to reform the banking sector of the region.
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Relationship between Benefits Sought and Consumer Profiles in Different Market Segments Marketing Essay
4 pages (1158 words) , Download 2 , Essay
Free
The most famous products of Apple Inc. include iPhones, Apple TV, iPads, and iPods. In this paper, the researcher analyzed the effects of different external and internal business factors on the performance of the company. The researcher also highlighted the performance of Apple Inc. in relation to its main competitors.
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Mission Vision and Objectives of TATA Marketing Case Study
12 pages (3000 words) , Download 3 , Case Study
Free
TATA is one of the largest socially committed organizations. They do believe that it is their duty to deliver something in return to the community in which they operate since community resources are utilized for their business units. Service without sin is the slogan reflected in every business activities of TATA.
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Evaluation of Alternative Channel Structure Marketing Essay
17 pages (4834 words) , Download 2 , Essay
Free
The report was presented to David Clarke who is the chairman of the company. The report gave a brief background of the company as well as the channel design decision paradigm which comprised of seven stages. A SWOT analysis was then undertaken which provided vital information on internal and external factors affecting the company and which were used to set distribution objectives and tasks.
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Marketing for Nissan the Automobile Company Marketing Essay
10 pages (4496 words) , Download 2 , Essay
Free
A SWOT analysis was conducted to identify internal and external factors that can affect the ability of Nissan to sell the 370Z. To effectively market this particular car model within the world market, branding and marketing mix (4Ps) related to 370Z was tackled in detail. Basically, the information presented in this report is useful in terms of enabling the company to sell this product based on its target consumers’ specific needs and wants.
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Understanding the Consumer Marketing Essay
9 pages (2250 words) , Download 2 , Essay
Free
According to the buyer decision process the consumer purchases products in a very rational way. Conventionally, it has been believed by marketers that consumer makes rational choices after following through a sequence of stages such as problem realization, searching for information, comparative analysis of alternatives finally comes buying of the product followed by the post-purchase analysis.
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Potential for Foreign Direct Investment Activity in China Marketing Essay
12 pages (3553 words) , Download 2 , Essay
Free
India and China are the largest nations in the world at present in terms of population size. Even though India is under a democratic administration, China is controlled by the communist party for the last few decades. However, when it comes to economic development both India and China have a lot of similarities. These two countries are the most rapidly developing nations in the world at present.
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Product Development Marketing Essay
2 pages (500 words) , Download 4 , Essay
Free
The strategy of new product development is implemented in seven steps, which let to analyze and appraise reasonability and effectiveness of new commodity line in a full way. The stages of product development are the following:
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Company Strategy Analysis: Adidas Marketing Research Paper
3 pages (750 words) , Download 6 , Research Paper
It is a collective theme usually undertaken by the entire organization in relation to the daily activities undertaken within the organization, with respect to the fulfillment of the aspired present and future goals.
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Marketing Strategy and Planning - Corporate Social Responsibility in Relation to Three Companies Marketing Assignment
8 pages (2219 words) , Download 3 , Assignment
Free
Modern corporations produce goods or services, foster innovations, that all attempt to satisfy consumer needs, provide employments to millions and carry the potential to advance societies. Large corporations and multinational companies face distrust by the broad public, perhaps due to that, the expectations of society at large regarding business and its activities have tremendously changed.
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Willian Buck Services: Marketing Plan Marketing Essay
14 pages (3500 words) , Download 4 , Essay
Free
William Buck BPO Services Ltd. is a small sized internet based accounting firm affiliated with William Buck and Associates however specializing in accounting/bookkeeping and other valuable services. It will specialize in offering customized services to its existing and new clients related to outsourced accounting and payroll management problems.
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Product and Place Issues in Marketing Marketing Term Paper
4 pages (1208 words) , Download 2 , Term Paper
Free
The business identified the following products for its customer’s fruit salad, veggie mix, and pro-biotic yogurt with mixed berries, smoothies, wraps, and stir-fry. It wishes to use the following project objectives to penetrate the market. The objective of supplying fruit salad in the market is to create a rivalry with the preexisting business organization.
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Marketing Events for Ocean Spray Marketing Essay
9 pages (2469 words) , Download 2 , Essay
Free
Part of the innovation strategy is its plan to widen market presence by tapping other nontraditional marketing channels to get its marketing message across a captive market. An example of this is by joining trade events and exhibits, such as the Taste of Christmas in London, to be able to reach potential clients on a personal level.
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Apple Incorporated and the Power of Its Brands Marketing Essay
8 pages (2565 words) , Download 2 , Essay
Free
Apple's toughest competitors in its industry include Microsoft, Dell, Google, Hewlett-Packard Company and many more. The presence of these key players in the Personal Computers Industry makes the competition intense for Apple Incorporated. This resulted in its being able to work out for its competitive advantage and that is to create a need for its offerings.
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Retail Marketing at John Lewis Company in the UK Marketing Essay
6 pages (1838 words) , Download 2 , Essay
Free
The chosen industry is the retail industry that is concerned with the sale of physical goods through the use of fixed locations that are often better known as shops or stores. Over the years the retailing industry has also grown into newer selling strategies such as providing delivery-based services, using the internet to boost sales, and the like.
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SWOT Analysis of Bank of America Marketing Research Paper
6 pages (1629 words) , Download 3 , Research Paper
Free
A bank’s mission statement and its publicized vision and strategies should give an insight into the company’s values and how it intends to work for its different stakeholders. The Bank of America (BoA) defines its mission as meeting the financial needs of people, institutional investors and businesses, creating long-term value for shareholders, serving the customers and clients with the best employees and serve the community as large.
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Marketing Strategies of Starbucks Coffee Company and Caff Nero Group Ltd Marketing Essay
7 pages (1750 words) , Download 2 , Essay
Free
According to the report the main aim of marketing strategy is to enhance and maintain the scope or the pool of customers who are aware of the product and subsequently develop a brand loyalty for the product. In marketing strategy, the driving force is the customer satisfaction, in this sense, the aspect of marketing research always precedes marketing research.
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Aqualisa Quartz: Simply a Better Shower Marketing Case Study
4 pages (1246 words) , Download 3 , Case Study
Free
The pricing strategy decides if the product will be profitable in the market, or will be able to break even, whereas the wrong pricing strategy can affect the profitability as well. In the case of Aqualisa, the price is kept at a premium although the product is penetrating into the market; therefore due to this, the company is facing problems in selling the showers into the market.
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Apple Inc Marketing Mix Strategies Analysis Marketing Research Paper
5 pages (1444 words) , Download 2 , Research Paper
Free
The company has gifted the world with many of its innovative products such iPod, iPad, Mac Air book, iTunes, etc. The study includes the marketing mix of Apple Inc. for its products and their utility in the market. Apple does not design products for the mass. The company utilized its highly advanced technology for catering to a target group.
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Strength, Opportunities and Threats of Pound Shops Marketing Essay
11 pages (2903 words) , Download 3 , Essay
Free
With people having more money to spend, they will consume more products in the near future and they will do this by spending this money on the $1 shops. The people, in general, are still pessimistic about their consumption patterns and they prefer that they do not spend astronomical amounts of money on luxury items as yet.
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Marketing Plan for Sports Drink Container Marketing Assignment
3 pages (750 words) , Download 3 , Assignment
Free
A marketing plan of a company needs to have a vision and a mission statement of what it wants to become. The mission statement will guide strategists in the company of the kind of activities it will pursue. For KBP, (THE ASSUMED NAME), the following mission/vision, marketing plan and strategies are discussed: Vision Statement: KBP strives to be a leading company in the energy drinks sector through its responsiveness to the sports’ needs.
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Marketing plan ( part ) Marketing Assignment
3 pages (750 words) , Download 3 , Assignment
Free
In this plan to be presented to the mayor of Toronto, aspectual analysis of the background problem has been considered critical. The element of proper publicity and advertising has been emphasized most. Instead of furnishing the city as a hyper-center of trade and commerce, the cultural and recreational side of life in Toronto is ultimately focused.
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Northeast Utilities Marketing Research Paper
8 pages (2000 words) , Download 2 , Research Paper
Free
The conclusion from this study states that the company should also endeavor to cut themselves a niche in the market share, this they can do by offering their utilities at a cheaper cost than most of their competitors. Northeast company has a good head start for the staging a viable strategy in consolidating and expanding its market area thereby realizing more profit.
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Relevant Marketing Technologies Marketing Essay
5 pages (1457 words) , Download 2 , Essay
Free
Brand equity is a term referring to the value quality realized by a company from product through a prominent name compared to generic equivalent products or services (Kotler & Keller, 2012). Brand equity is acquired through outstanding products offered by a company, which are recognized for their superiority in terms of value and consistency.
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Strategic Analysis of Starbucks Coffee Company Marketing Case Study
5 pages (1250 words) , Download 3 , Case Study
Free
Crossing the Atlantic Ocean in the mid of the seventeenth century, coffee replaced beer and became New York’s favorite morning beverage. Coffee has played a vital role as a beverage in the history of America. Howard Schultz, CEO of Starbucks, saw a world of opportunities and therefore came up with a distinct coffee brand and named it as Starbucks.
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HOW TO IDENTIFY CUSTOMERS Marketing Essay
5 pages (1250 words) , Download 3 , Essay
Free
This will make it possible to map and identify loyal customers, in addition to having a database that can be critical in decision making process when configuring services to customers. In the dry-cleaning business, a customer’s identity has to be uniform across all sections.
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Personal Branding and Social Media Marketing Literature review
6 pages (2270 words) , Download 3 , Literature review
Free
It’s knowing what’s authentic to you, differentiating from your peers, and relevant and compelling to your target audience, and using that to reach your goals and add value to your employer’ (Martin, 2009, p. 417). This definition appears to cover every aspect of personal branding, from the person owning the brand to his/her competitors.
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How Relevant Is The Rational Model of Consumer Decision-making to Marketers Today Marketing Essay
6 pages (1500 words) , Download 4 , Essay
Free
The author of the essay analyzes the most respected rational model that was provided by Kotler and Keller (2012) identifying consumer recognition of needs, followed by an information search, with a subsequent evaluation of different alternatives, finally a purchase decision is made with an emphasis on post-purchase response and evaluation.
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Developing an international marketing plan for an organisation Marketing Assignment
14 pages (3500 words) , Download 4 , Assignment
Free
The Industry In the present medical equipment and pharmaceutical industry, the organizations or market players can be observed to seek to develop their business position through initiating new products/services into the market applying a differentiation or diversification approach.
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Supermarket Competition - Tesco, Asda, Sainsbury and Morrisons Marketing Case Study
8 pages (2000 words) , Download 3 , Case Study
Free
It is important to state that some of the authorities who represent the supermarket has denied the claims stating that the sector runs due to the consumers and the supermarkets are only utilising the opportunity. On the other hand, Tesco has accepted that in some cases they could not balance the demand of the suppliers.
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