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Marketing Essays

Result for Subject Marketing:
19702 essays
Marketing Plan of Nokia Lumia 2020 Tablet Marketing Research Proposal
7 pages (2088 words) , Download 3 , Research Proposal
Free
Nokia is a leading electronic and telecommunication company in the world today. Its success is attributable to the high quality of the products and services it provides. The company faces stiff competition from its main rivals such as Apple, Samsung, Techno, LG, and Sony Erickson. It needs to introduce new innovative products in the market.
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Implementation of SWOT Analysis for Nike Company Marketing Essay
5 pages (1421 words) , Download 2 , Essay
Free
A SWOT analysis is a method of business planning that involves the evaluation of the strengths, weaknesses, opportunities, and threats to the business (Hill & Westbrook, 1997). When conducting a SWOT analysis of a business or product, the internal and external factors that favor or disfavor the business are analyzed against a backdrop of the business objectives.
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Marketing Principles of Nike Marketing Essay
20 pages (5256 words) , Download 4 , Essay
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Generally speaking, the company uses different marketing strategies to market its products to different people. Elements of the marketing mix such as price, place, promotion and product are very important when marketing a particular product. These aspects shape people’s perceptions of a certain product.
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How Social Media Sway the Marketing Communication of Companies Marketing Dissertation
75 pages (7779 words) , Download 4 , Dissertation
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Internet usage is increasing since the past two decades, predominantly in the last decade, many companies have instituted novel possibilities to endorse their products. These novel advances are chiefly used as a tool for communication and are popularly known as social media (SM). The intention to carry out this study is to understand how SM sway the marketing communication of modern companies.
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Marketing of Samsung Galaxy Gear (Smart Watch) Marketing Assignment
10 pages (2250 words) , Download 4 , Assignment
Free
The paper tells that Samsung Galaxy Gear is one of the most advanced smartwatches that have been developed. Thus, it has a unique positioning in the market already. Although there are a large number of competitors in the market, the uniqueness of the company’s products makes it stand out among them. Samsung Electronics generally targets the affluent customers as its target segment.
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Performance of Perma-Wood Solarium Marketing Assignment
2 pages (1724 words) , Download 3 , Assignment
Free
The company has excelled in glazing, heat mirrors, specialty wood, door and windows, and HVAC services for the last 32 years of its history and continues to enjoy a wide range of customers in this country. Although the company has not managed to establish its operations in the industry, it has managed to remain a profitable entity each year.
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Dysfunctions in Bureaucracies Marketing Essay
3 pages (750 words) , Download 3 , Essay
Free
The only way of communication between the offices is through written letters or documents. From these principles and ways, the efficiency of individuals and offices is raised to great value. Ultimately the goal of the organization operating successfully and effectively is attained. The organization is based on the concept of instrumentalism.
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Marketing Research on Advertisements Marketing Research Paper
4 pages (1110 words) , Download 2 , Research Paper
Free
Marketers are always sin constant attempts of understanding the behavior of the consumers day in and day out which therefore presents a challenge to almost all marketers as to how to be influential in terms of shaping the consumption behaviors of the consumers so as to favor the products that they are selling in the market.
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The Increased Uptake of Low-Cost Airlines Marketing Essay
8 pages (2529 words) , Download 2 , Essay
Free
The increased uptake of low-cost airlines was evident from its revenue levels, which were approximated 20 times compared to that of the traditional competitor (Dempsey and Goetz, 1992). The huge success of starter low-cost airlines in the industry has led to the emergence of new airlines in the same category and using the same business, trying to mirror their strategies.
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Concepts and Emergence of Relationship Marketing Marketing Assignment
12 pages (3629 words) , Download 7 , Assignment
Free
The ultimate aim of relationship marketing is to serve the actual needs of consumers and communicate the objective of the organization. Marketers are observing a continuous change in the behavior of consumers. This is becoming vividly evident by consumers choosing healthier and best-suited products than before.
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Memory and Consumer Behavior Marketing Essay
5 pages (1324 words) , Download 2 , Essay
Free
Memory is defined as the recollection of past experiences. In marketing, it is a consumer’s personal storehouse of knowledge about products and service and consumption experience.  It is comprised of two important parts: an experience, a second experience that is related to the first experience.
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Information Technology Applications in Marketing Marketing Research Paper
3 pages (750 words) , Download 3 , Research Paper
According to the paper the use of social networking site for connecting with people has become a part of every individual’s life. However, with the passing days, it can be viewed that there are increasing number of competitors in every field. Instagram is considered to be an emerging social media vehicle that provides the facility of sharing any video or photo.
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Launching a BPA-free Product Line With Event Marketing Marketing Assignment
8 pages (2000 words) , Download 2 , Assignment
Free
Event marketing is a relatively new addition to marketing strategies that achieve multiple objectives. This report chronicles how a new line of Bisphenol-A-free products of Nuby was launched in an event, with Parents Magazine and HealthyChildren.org as the event organizers.
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How Advertising is influenced by Ethics Marketing Research Paper
13 pages (3250 words) , Download 2 , Research Paper
Free
Advertising plays an integral role in marketing healthcare products and services. The major point of concern is that ethics has a significant part in advertising healthcare products and services because this segment deals with the well-being of people.
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How effective are samsung and apple attracting customers Marketing Assignment
9 pages (2250 words) , Download 3 , Assignment
Free
The key findings of the study was that majority of the companies try to maintain a balance between the spending used for attracting a new customer and retaining an existing customer. Strategic differences are evident with Samsung and Apple’s approach to attract new customer.
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Marketing principles Marketing Assignment
3 pages (750 words) , Download 2 , Assignment
It is also defined as the process of planning and carrying out pricing, conception, distribution, and promotion of goods, ideas and services, to create exchanges that satisfy organizational and individual objectives. There is also a different definition which states that marketing is a process aimed at identifying, anticipating and satisfying customers’ requirements profitably.
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Utility of Concept of Marketing to Organizations Marketing Essay
8 pages (2000 words) , Download 3 , Essay
Free
The production and promotional activities are largely dependent on the concepts of marketing for the accomplishment of the goals of the organization. The manufacturing and marketing oriented organizations are also largely dependent on the concepts of marketing for the creation of the goods and then creating the form and possession of utility.
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Marketing Retailing Stores in Saudi Arabia and Britain Marketing Research Proposal
10 pages (2833 words) , Download 2 , Research Proposal
Free
Understanding customer behaviors becomes essential in developing marketing strategies aimed at increasing sales volume in retail outlets. The research aims at understanding consumer behaviors through undertaking comparative research. This understanding remains an essential component in the development of services.
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Socially Responsible Investing Marketing Case Study
2 pages (500 words) , Download 3 , Case Study
Free
Case Study: Socially Responsible Investing Name Institution Professor Course Date of submission The uncertain nature of the world has prompted investors to think beyond the statistics represented by the stock prices and the balance sheet. An emerging criterion in evaluating a company fit for investing in is quickly gaining ground.
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DHL Supply Chain Security Analysis Marketing Essay
12 pages (3348 words) , Download 2 , Essay
Free
From a traditional viewpoint, supply chain security is a matter of concern for international trade organizations but in today’s business world, logistic companies like DHL, FedEx, etc are investing a significant amount of resources in order to reduce security threats in their supply chain delivery model and also perceiving it as an important part of risk profile (Thai, 2009).
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Dolphin-Safe Tuna Labeling Dispute Marketing Case Study
4 pages (1264 words) , Download 2 , Case Study
Free
The researcher denotes that a denial of market access, such as the imposition of embargos, cannot be considered an appropriate tool to enforce a country’s environmental standards. According to the case study, In February 1991, the United States imposed trade embargos on fishing imports from Mexican fishermen using the purse seine method in the ETP region.
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The Development of Marketing over the Last Century Marketing Research Paper
4 pages (1000 words) , Download 2 , Research Paper
Free
The origin of marketing can be traced back to about a century ago. Since then, marketing has undergone many changes over the years. Today marketing has become a major tool of winning a market. However, most people do not understand the some of the changes that marketing has undergone to date.
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Health Care Management Program Marketing Essay
5 pages (1250 words) , Download 2 , Essay
Free
When we talk about healthcare management, we actually mean talking about the ways to improve the provision of healthcare facilities to patients. Effective healthcare management is essential for improving the wellbeing of citizens. Healthcare management includes a variety of elements that work together to ensure health recovery of patients.
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Marketing in the Media 2013 - Samsung Galaxy Note 3 Marketing Essay
5 pages (1558 words) , Download 2 , Essay
Free
There is a splendid marketing media event, which astonished the whole world in a humongous manner, and this was the launch of the Samsung Galaxy Note 3, which took place on September 4th, 2013 at IFA; the largest consumer-electronics show in Europe. Samsung also featured the Samsung Galaxy Gear, which is a noble wristwatch device, which can ably surf the web, take photos as well as make various phone calls.
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Marketing in success of any business Marketing Essay
5 pages (1250 words) , Download 2 , Essay
Free
Situational Analysis Essay Name: Course: Tutor: College: Date: Situational Analysis Essay Marketing plays a great role in the success of any business but only a few marketers are able to achieve the success due to high and stiff competition involved. This has led to some companies to indulge in unhealthy and unethical plans so as to emerge the winner in the competition but unfortunately, they have in the long run found themselves making insignificant profits or making total loss.
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Marketing International Business: Branding, Communications and Relationships questions Marketing Assignment
3 pages (750 words) , Download 2 , Assignment
These representatives must know how and when to take part in an online discussion and when to avoid such discussions. They must also ensure that they consistently express a likeable and positive image. External stakeholders must also ensure that they consider personal attributes more than formal skills when choosing such people for the roles (Kotler, 2000, p.65).They must ensure that they change the management and leadership styles to bring transparency and openness.
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The UKs Desktop Printer Market Marketing Essay
8 pages (2192 words) , Download 2 , Essay
Free
The current globalization of trade has increased competition in the world market. In this case, firms have to continue improving their operations in order to remain relevant and competitive. Indeed, firms in every industry are bombarded with competition from all angles including labour market, production, and product market among other areas.
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What Makes Advertising Effective Marketing Literature review
8 pages (2000 words) , Download 3 , Literature review
Free
Factors like the theme of the advertisement, media type might influence the effectiveness of the advertisement. In conclusion, it can be said that in a globalized environment, companies need to experiment with layout, design or message of the advertisement in order to remain relevant in context to requirements of the target market. 
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Variation in Pricing of an Identical Item Marketing Assignment
3 pages (750 words) , Download 4 , Assignment
Free
Pricing is one of the elementary factors in financial modeling and one of the P of the 4Ps of the marketing mix. Price is the only element in 4P that is associated with revenue generation. The requirement of a consumer can be transformed into demand only if the consumer develops keenness and interest to buy a particular product.
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General Concepts and Factor Relating to Advertising Marketing Book Report/Review
8 pages (2223 words) , Download 3 , Book Report/Review
Free
Business needs to interact positively with its customers. This is easily achieved by having a positive advert delivering a message in a different form of business. This way, the business is able to establish its loyal customers to their product, and at the same time, this enhances the profit-making of the business.
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The Use of Social Media as a Marketing Tool Marketing Research Paper
6 pages (1725 words) , Download 4 , Research Paper
Free
In conclusion, marketing is a very important tool in business. Marketing helps in making the business known to people and the products that the business has to offer. Marketing is particularly important for interior designers since it makes known the works of the designers with regard to style and creativity.
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Springfield Nor'easters Marketing Article
3 pages (750 words) , Download 2 , Article
The packages can be clustered by the use of the mini plans of 15 and 30 games, half season, and full season. The packages will entail different privileges to attract more customers to buy the best package since there will be good services with the ticket type.
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Marketing Planning - Domino's Pizza Marketing Essay
6 pages (1500 words) , Download 3 , Essay
Free
In this regards, firstly the report conducts a situational analysis that focuses on the market trend, the product range, the customers and also the competitors of Domino’s. Apart from this, a SWOT analysis and PLEST analysis is also conducted. The situation analysis reveals that the pizza market of UK is quite booming and there are huge demands for different types of pizza such as microwaveable and gluten-free pizzas.
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The Theory of Relationship Marketing Marketing Case Study
8 pages (2193 words) , Download 2 , Case Study
Free
The following paper illustrates that there are only thousands of people worldwide that have sought these biohacking magnetic implants. It's also mentioned, there is an indication that it could be problematic to gain considerable demand. This is not advantageous for the marketing entity in the provided case study.
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Student Opinion about the Increase of Tuition Fees Marketing Essay
3 pages (1054 words) , Download 5 , Essay
Free
Surveys refer to a branch of applied statistics. A survey methodology happens to study the sampling of separate units from a community/society. It also reflects upon the related data collection tools and techniques. Examples of techniques include the construction of related questionnaires along with the methods to improve the accuracy, number, and reflection of the surveys conducted.
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Key Marketing Issues Facing Gillette Indonesia Marketing Case Study
6 pages (1500 words) , Download 5 , Case Study
Free
Indonesia has a large poor population living in the rural areas and a small wealthy population living in the urban areas. Gillette is an international company and a world leader razor and blades for shaving men. Gillette entered Indonesia in 1971and established a wide market presence (Harvard Business School 1998, p.
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The Consumer Attitude Towards Reality TV Shows Marketing Assignment
11 pages (3099 words) , Download 7 , Assignment
Free
It has been observed that consumers prefer reality shows such as "Big Brother". Therefore, the channel is recommended to initiate a program that involves drama and shows the real side of individuals. The company is also recommended to ensure that the show is not scripted and really does embrace reality. 
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Central and Peripheral Routes To Advertising Effectiveness Marketing Article
4 pages (1039 words) , Download 3 , Article
Free
This article is central and peripheral routes to advertising effectiveness. The authors are Richard Petty, John Cacioppo, and David Schumann. In the article, undergraduate expressed their views about a product after exposure to a magazine with the content advertised. They concurred that quality had a bigger impact on their perception.
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The Importance of Branding in the Constantly Changing Market Environment Marketing Essay
8 pages (2000 words) , Download 3 , Essay
Free
The conclusion from this study states that the art of delivering a consistent message across all the channels has become critically important for organizations in today’s business environment. Starbucks is one of the organizations that have continually focused on the branding of its products and services offered to the customers.
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Buyer Behavior Analysis Marketing Essay
8 pages (2181 words) , Download 2 , Essay
Free
It has also been realized that the organization utilized effective components of media in the overall process. However, a recommendation has been made to the company in relation to the distribution strategy. Thus, it can be said that the differentiated approach followed by British Airways’ ad campaign can provide the company greater reach to a larger section of desired target customers.  
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Marketing Analysis Report Marketing Essay
3 pages (750 words) , Download 2 , Essay
The airline was founded courtesy of the federal government of Canada, as Trans-Canada Airlines, a public institution, but was later named Air-Canada and was subsequently privatized in the year 1988. It ranks as the world’s ninth largest airline, in relation to the number of destinations served (Yerema & Leung, 2013).
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Strategic Planning For Digital Marketing Communications Marketing Research Paper
12 pages (3000 words) , Download 3 , Research Paper
Free
Oxfam uses various strategies to deal with the problem of fundraising (Oxfam, 2012). Some of the strategies currently used by the firm are advertising on the television and websites of various partner companies and sending emails to various individuals and organizations that intend to provide financial support to the NGO (OUP, n.d.).
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American Association of Advertising Agencies Marketing Essay
3 pages (750 words) , Download 2 , Essay
Free
4A’s could help Cardinal Health by offering advisory services on management-related issues such as distribution strategies among others. Moreover, hiring 4A’s research service would help the corporation in knowing the target market, target mass, and the innovative strategies that Cardinal Health could take to become a major player.
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Promotion Strategy Of Quaker Oats Marketing Research Paper
3 pages (750 words) , Download 6 , Research Paper
Free
The firm is known for preparing excellent promotional campaigns. During 1955, Quaker Oats used to conduct a radio program named “Mountie in the Yukon”. The firm struggled a lot during that time to find out a new and innovative promotional strategy when they presented an excellent idea of enticing people.
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Marketing Evergreen Natural Grocers in Canada Marketing Essay
9 pages (2675 words) , Download 2 , Essay
Free
The markets began their operations in the year 1966 under the initiative of the entrepreneur, Donald Slater in Evergreen, Colorado. Donald died in 1998; his daughter Kathleen Norton assumed the responsibility of managing the business (Doyle, 2012). Evergreen has acquired several groceries since its inception, with the most recent acquisition of Arugula Grocers on April 4, 2012.
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Global marketing mix of McDonalds Marketing Essay
10 pages (2500 words) , Download 3 , Essay
Free
Interbrand, (2013) provides a list of the top 100 global brands, based on parameters such as performance, visibility and marketing reach. Among the 100 brands selected, the firm selected is McDonalds. The firm is ranked seventh among the global brands.
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The effectiveness of advertising Marketing Essay
8 pages (2000 words) , Download 3 , Essay
Free
With more number of people becoming computer literate and the pace at which the Internet technology is reaching every household, online advertising is becoming a new culture of advertising of particular products and services. The author describes the example of a good marketing strategy on the example of BMW's campaign.
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Marketing Environment of a Country Marketing Assignment
3 pages (750 words) , Download 2 , Assignment
Free
In terms of its technological development and economic growth, Canada is on par with some of the top countries in the world including the United States. The trade regime is very competitive, with a low 0.9 percent average tariff and few non-tariff barriers. Its GDP (PPP) Is $1.4 trillion which has seen a 2.5% growth; per capita GDP is $40,541.
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Snow White Laundry & Drycleaners Marketing Case Study
3 pages (750 words) , Download 4 , Case Study
According to the research findings the growth and success of this business depends solely on the people in the company. They are not that many, hence; the limited liabilities and risks. Serving and giving back to the community is one of the main objectives of the business, and by the looks of it, they are giving back to the community that gave them a chance.
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Strategic Objectives Marketing Dissertation
95 pages (10261 words) , Download 3 , Dissertation
Additionally, legal and environmental factors will also be discussed (completes PESTLE analysis). Under Porters 5 Forces analysis, the 5 forces that influence any given industry will be discussed. These include powers handled by the supplier and the buyer, threat of substitution, competitive rivalry, and threat of new entry.  
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