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Marketing Essays

Result for Subject Marketing:
19897 essays
Apple Incorporated and the Power of Its Brands Marketing Essay
8 pages (2565 words) , Download 2 , Essay
Free
Apple's toughest competitors in its industry include Microsoft, Dell, Google, Hewlett-Packard Company and many more. The presence of these key players in the Personal Computers Industry makes the competition intense for Apple Incorporated. This resulted in its being able to work out for its competitive advantage and that is to create a need for its offerings.
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Retail Marketing at John Lewis Company in the UK Marketing Essay
6 pages (1838 words) , Download 2 , Essay
Free
The chosen industry is the retail industry that is concerned with the sale of physical goods through the use of fixed locations that are often better known as shops or stores. Over the years the retailing industry has also grown into newer selling strategies such as providing delivery-based services, using the internet to boost sales, and the like.
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SWOT Analysis of Bank of America Marketing Research Paper
6 pages (1629 words) , Download 3 , Research Paper
Free
A bank’s mission statement and its publicized vision and strategies should give an insight into the company’s values and how it intends to work for its different stakeholders. The Bank of America (BoA) defines its mission as meeting the financial needs of people, institutional investors and businesses, creating long-term value for shareholders, serving the customers and clients with the best employees and serve the community as large.
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Marketing Strategies of Starbucks Coffee Company and Caff Nero Group Ltd Marketing Essay
7 pages (1750 words) , Download 2 , Essay
Free
According to the report the main aim of marketing strategy is to enhance and maintain the scope or the pool of customers who are aware of the product and subsequently develop a brand loyalty for the product. In marketing strategy, the driving force is the customer satisfaction, in this sense, the aspect of marketing research always precedes marketing research.
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Aqualisa Quartz: Simply a Better Shower Marketing Case Study
4 pages (1246 words) , Download 3 , Case Study
Free
The pricing strategy decides if the product will be profitable in the market, or will be able to break even, whereas the wrong pricing strategy can affect the profitability as well. In the case of Aqualisa, the price is kept at a premium although the product is penetrating into the market; therefore due to this, the company is facing problems in selling the showers into the market.
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Apple Inc Marketing Mix Strategies Analysis Marketing Research Paper
5 pages (1444 words) , Download 2 , Research Paper
Free
The company has gifted the world with many of its innovative products such iPod, iPad, Mac Air book, iTunes, etc. The study includes the marketing mix of Apple Inc. for its products and their utility in the market. Apple does not design products for the mass. The company utilized its highly advanced technology for catering to a target group.
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Strength, Opportunities and Threats of Pound Shops Marketing Essay
11 pages (2903 words) , Download 3 , Essay
Free
With people having more money to spend, they will consume more products in the near future and they will do this by spending this money on the $1 shops. The people, in general, are still pessimistic about their consumption patterns and they prefer that they do not spend astronomical amounts of money on luxury items as yet.
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Marketing Plan for Sports Drink Container Marketing Assignment
3 pages (750 words) , Download 3 , Assignment
Free
A marketing plan of a company needs to have a vision and a mission statement of what it wants to become. The mission statement will guide strategists in the company of the kind of activities it will pursue. For KBP, (THE ASSUMED NAME), the following mission/vision, marketing plan and strategies are discussed: Vision Statement: KBP strives to be a leading company in the energy drinks sector through its responsiveness to the sports’ needs.
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Marketing plan ( part ) Marketing Assignment
3 pages (750 words) , Download 3 , Assignment
Free
In this plan to be presented to the mayor of Toronto, aspectual analysis of the background problem has been considered critical. The element of proper publicity and advertising has been emphasized most. Instead of furnishing the city as a hyper-center of trade and commerce, the cultural and recreational side of life in Toronto is ultimately focused.
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Northeast Utilities Marketing Research Paper
8 pages (2000 words) , Download 2 , Research Paper
Free
The conclusion from this study states that the company should also endeavor to cut themselves a niche in the market share, this they can do by offering their utilities at a cheaper cost than most of their competitors. Northeast company has a good head start for the staging a viable strategy in consolidating and expanding its market area thereby realizing more profit.
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Relevant Marketing Technologies Marketing Essay
5 pages (1457 words) , Download 2 , Essay
Free
Brand equity is a term referring to the value quality realized by a company from product through a prominent name compared to generic equivalent products or services (Kotler & Keller, 2012). Brand equity is acquired through outstanding products offered by a company, which are recognized for their superiority in terms of value and consistency.
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Strategic Analysis of Starbucks Coffee Company Marketing Case Study
5 pages (1250 words) , Download 3 , Case Study
Free
Crossing the Atlantic Ocean in the mid of the seventeenth century, coffee replaced beer and became New York’s favorite morning beverage. Coffee has played a vital role as a beverage in the history of America. Howard Schultz, CEO of Starbucks, saw a world of opportunities and therefore came up with a distinct coffee brand and named it as Starbucks.
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HOW TO IDENTIFY CUSTOMERS Marketing Essay
5 pages (1250 words) , Download 3 , Essay
Free
This will make it possible to map and identify loyal customers, in addition to having a database that can be critical in decision making process when configuring services to customers. In the dry-cleaning business, a customer’s identity has to be uniform across all sections.
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Personal Branding and Social Media Marketing Literature review
6 pages (2270 words) , Download 3 , Literature review
Free
It’s knowing what’s authentic to you, differentiating from your peers, and relevant and compelling to your target audience, and using that to reach your goals and add value to your employer’ (Martin, 2009, p. 417). This definition appears to cover every aspect of personal branding, from the person owning the brand to his/her competitors.
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How Relevant Is The Rational Model of Consumer Decision-making to Marketers Today Marketing Essay
6 pages (1500 words) , Download 4 , Essay
Free
The author of the essay analyzes the most respected rational model that was provided by Kotler and Keller (2012) identifying consumer recognition of needs, followed by an information search, with a subsequent evaluation of different alternatives, finally a purchase decision is made with an emphasis on post-purchase response and evaluation.
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Developing an international marketing plan for an organisation Marketing Assignment
14 pages (3500 words) , Download 4 , Assignment
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The Industry In the present medical equipment and pharmaceutical industry, the organizations or market players can be observed to seek to develop their business position through initiating new products/services into the market applying a differentiation or diversification approach.
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Supermarket Competition - Tesco, Asda, Sainsbury and Morrisons Marketing Case Study
8 pages (2000 words) , Download 3 , Case Study
Free
It is important to state that some of the authorities who represent the supermarket has denied the claims stating that the sector runs due to the consumers and the supermarkets are only utilising the opportunity. On the other hand, Tesco has accepted that in some cases they could not balance the demand of the suppliers.
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Literature Review on Marketing Marketing Literature review
15 pages (3750 words) , Download 4 , Literature review
Free
A brand is a product, service, or idea that is widely differentiated from other products, services, or ideas so that it can be conveniently communicated and marketed. Brands are generally shielded from use by others by acquiring a trademark from government organization.
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Strategic Media Planning: Public Relations Marketing Research Proposal
6 pages (1500 words) , Download 2 , Research Proposal
Free
The paper will also shed light on ethical elements in public relations practice in order to address the research questions in a comprehensive manner. the researcher will shed light on four aspects of the public relation model of Grunig and Hunt, and the model will also be adjusted in the context of traditional media, social media and stakeholder engagement.
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Tesco PLCs Strategic Planning and Implementation Marketing Coursework
9 pages (2433 words) , Download 3 , Coursework
Free
Tesco PLC’s strategic planning and implementation have favored the application of various frameworks that have allowed the company to achieve tremendous success in the UK. However, the dynamics of the external environment, competitive pressures, economic instability and drastically changing consumer preferences have adversely impacted the company’s success in recent years.
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Temporal and PEST Environment - Influence on Changing Business Environment Marketing Essay
4 pages (1196 words) , Download 2 , Essay
Free
The political, economic, social, and technological environments influence the business environment. Nokia which attained the position of the technological market leader in the 1990s was unable to identify the recent changes in the market share of the company due to the temporal changes in the political, economic, social, and technological environment in the telecommunications industry.
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Going Global-Issues in International Business Marketing Case Study
4 pages (1030 words) , Download 2 , Case Study
Free
The organization was founded by John C. Lincoln in the year 1895. It is headquartered in Ohio. In the year 1995, the organization hit 1 billion US dollars in sales. Between 1995 and 2005, Lincoln Electronic Company started to gain popularity. In 2004 the organization appointed John M. Stropki as the president, chairman, and CEO who was the seventh chairman of the organization.
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PayPal Helps Fuel Revival at eBay Marketing Essay
4 pages (1115 words) , Download 3 , Essay
Free
International business has been majorly accelerated by the advent of globalization. Multinational companies all over the world have implemented strategies to capture the world market. Here we take into consideration two articles: PayPal Helps Fuel Revival at EBay which was published in the Wall Street Journal on 17th October 2012 and Global Marketing: Local heroes which were published in The Economist on 14th January 2012.
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Starbucks's International Success Marketing Essay
14 pages (3854 words) , Download 4 , Essay
Free
In the modern world, the brand name “Starbucks” has become synonymous with quality, diversity, and exquisite experience among millions of coffee lovers. In such a context, Starbucks should never be able to attract customers day after day with its overpriced coffee but in a practical situation, millions of people across different parts of the world visit Starbucks to enjoy the holistic experience despite paying high prices.
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Market Analysis, Market Segmentation Analysis, and Break Even Analysis Marketing Case Study
4 pages (1091 words) , Download 3 , Case Study
Free
My marketing analysis follows some of the basic requirements that I show in a marketing analysis request sheet. The format begins with the objectives under which the goals are identified, project details, and the variables. I write to request a market analysis because I strongly believe there are new trends in the market that need quick attention.
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Sustainable Management Futures: Wal-Mart Case Marketing Assignment
13 pages (3250 words) , Download 3 , Assignment
Free
The opening of the study consists of the background information about ethics in business and management, sustainability principles and the ethical theories that promoted to have a deeper learning about it. The report continued with the analysis of ethical foundation and ethical violation of wal-mart and finished with possible ethical strategies for wal-mart.
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Advertisemnt of junk food Marketing Essay
4 pages (1000 words) , Download 2 , Essay
Free
The promotion of the junk food through the media spells doom to the health living of an individual and the nation as a whole. Health is a major apprehension among different stakeholders in the world (Moton and Dumler, 2009).
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Investments and Corporate Strategy: Aligning Investment Decisions with Overall Strategy Marketing Essay
14 pages (3907 words) , Download 3 , Essay
Free
According to some researchers, these conditions will still be fluid and so the working of the authority which was established by commitments should take the path of continuous progress. The path should emerge from inside the evaluation criteria predominant in any of the fields where the company has already marked its foothold or is still going through the process of marking the foothold.
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Leadership and Management: Marks & Spencer Marketing Essay
17 pages (4250 words) , Download 5 , Essay
Free
Its department stores sell “mid-priced apparel, food, and household items under the company's private label brands, including Autograph, Classic, per una, and Portfolio” (Bevan, 2007, p. 121). More or less 90 percent of its sales are generated from the home country, where it is considered to be leading supplier of both women- and menswear.
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Honda in Europe Marketing Case Study
12 pages (2250 words) , Download 9 , Case Study
Free
The researcher will be seeking out answers to the following questions: Is pricing its vehicles similar to the competition a good strategy for Honda? Should Honda change its product mix from country to country? Is distributing its motor vehicles together with its motorcycles a good strategy for Honda? Is the European market too competitive for Honda?
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Comparison between the retail revolutions in the UK and US Marketing Essay
4 pages (1000 words) , Download 2 , Essay
Free
As can be observed, economic analysts and consultants refocused to explore the retail trade to exhaust the opportunity from middle-class consumers. This also encouraged analysts and consultants to develop systems that boldly shape a superfluous social phenomenon of consumerism because products are promoted in all forms of media.
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CRM Go Digital Marketing Dissertation
8 pages (2000 words) , Download 2 , Dissertation
Free
The present piece of literature deals with the extremely poignant topic of the digitization of CRM and also the quantitative effect of the internet on the complete exercise. In order to complete the study, a sample space of around 350 entities has been chosen which include top-level managers involved in the decision-making mechanism of the respective companies.
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Consumer Behavior - Trends in External Environment Marketing Assignment
5 pages (1498 words) , Download 2 , Assignment
Free
Consumer behavior in every industry is influenced by both internal and external factors. Internal factors may include things like motivation, learning, and perception. While these internal factors have a considerable impact on customers, external or macro-environmental factors can change the business direction and shapes its strategies to a greater extend.
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Marketing Mix of Fuze Drinks Marketing Essay
3 pages (750 words) , Download 4 , Essay
The process of marketing mix involves a detailed planning regarding the marketing of a product and stresses on the price, product, place and promotion. The marketing mix required is discussed in details below. Product: The product aimed to be introduced in the Brazilian market is Fuze Drinks.
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Mountain Man Brewing Co Marketing Essay
3 pages (893 words) , Download 3 , Essay
Free
Based on the information and data, a better option for improving the profitability of MMBC would be to expand their core brand, Mountain Man Lager, into other markets within the US.   The Mountain Man Lager had occupied 70% s off-premise sales in East Central Region and almost 60%blue-collarllar males were the purchasers from these locations (Abelli, 3).
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Product and Place with Nutritional Supplements Marketing Assignment
5 pages (1540 words) , Download 2 , Assignment
Free
As the paper tells, distribution channels are normally organized into vertical, horizontal, conventional, and multichannel marketing systems. The author of this paper also notes that depending on the target market available, the distribution of goods and services can be done intensively, selectively, or exclusively.
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Marketing in the 21st Century Marketing Article
3 pages (750 words) , Download 4 , Article
Free
Customization and personalization can be used interchangeably but according to researchers they are a bit different. With the rise of internet, marketers are optimistic about the future of personalization. The database technology has improved and increase of two way communication has made it easier for companies to offer personalized products.
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Space and Place Marketing Research Paper
3 pages (750 words) , Download 3 , Research Paper
Free
Examples include websites and blogs. On the other hand, place or physical presence is a marketing medium that is actually there including billboards, posters, and stores. This paper examines the “space” (digital) and “place” (physical) presence in a business organization.
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Marketing Segmentation and Targeting Marketing Essay
6 pages (1500 words) , Download 8 , Essay
Free
The researcher of this essay aims to pay special attention to the requirements of a good market segment. It should be easily differentiated from others in terms of the customers’ demands. Secondly, it should easily be reachable in terms of communication as well as distribution routes. The segments should be of a considerable size to fully utilize the resources needed to sustain them.
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Social Media as a Part of the Society Marketing Essay
11 pages (3103 words) , Download 3 , Essay
Free
In every sphere of life, social media has played a key role in either a negative and positive way. Social media is defined as the communication tools that are available online that give people a platform to share opinions, views and obtain the resources that they need. It is also known as a social network, including networks such as FaceBook, YouTube, and LinkedIn.
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The Various Impacts of Global Financial Crisis on Trade Mechanisms Marketing Case Study
8 pages (2000 words) , Download 3 , Case Study
Free
The effect of GFC on merchandise trade flows was quite alarming in nature. There was a sharp decline in the import and export of merchandise products in nations all over the world. Although GFC started in developed nations like the United States it had its impact on the other developing nations as well.
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Nordstrom: How to Succeed by Selling Just One Shoe Marketing Case Study
4 pages (1121 words) , Download 2 , Case Study
Free
A Nordstrom salesperson often continues the relationship with a client for many years. Nordstrom salespeople exchange their business cards with customers so as to provide them with better shopping experiences in the future. According to McGowan (2006), Bozzuto’s Inc floral store is an example of a retail outlet that offers self-service to full service on the continuum.
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IMC is Not a Proven Marketing Theory Marketing Essay
10 pages (2861 words) , Download 3 , Essay
Free
General Advertising is a form of promotion that helps to create awareness about a product or brand and provides information to customers about different aspects of the production system offered by the organization, above the line promotion is used to create product awareness among a larger section of consumers but below the line, advertising is used to cater small customer segment.
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Strategies Marketing in Cleveland Clinic and CVS Minute Clinic Marketing Case Study
6 pages (1500 words) , Download 2 , Case Study
Free
Health care organizations are planning marketing and branding approaches in order to offer action for developing effective marketing campaigns through hospital marketing and branding strategies. Nevertheless, there are key factors considered in developing a comprehensive marketing plan. Cleveland Clinic and CVS Minute Clinic have engaged in effective marketing.
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The superior brand strength of Sainsburys Marketing Essay
11 pages (2750 words) , Download 5 , Essay
Free
Then the essay shows the corporate values of Sainsbury, combined with effective promotion, continue to bring this brand top performance in this dynamic industry. The report will highlight all of the factors associated with brand development that bring Sainsbury market success with supplementary recommendations for improvement in brand conception.
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Panera Breads Strategy, Financial Analysis of Companys Condition Marketing Case Study
8 pages (2000 words) , Download 2 , Case Study
Free
Based on the expose, it is evident that the company’s strategy has been a delight to the stakeholders and customers. By offering products different from its competitors, the company has been able to obtain a competitive edge in the industry, making it one of the most successful companies in the fast chain segment of the industry.
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Strategic Marketing of Wal-Mart in Contrast to its Competitors Marketing Case Study
3 pages (750 words) , Download 2 , Case Study
Wal-Mart, of course, ranks highest with regards to product differentiation and falls within a relatively low price range. Comparatively, stores such as Family Dollar and Dollar Tree offer a far lower level of product differentiation but much lower pricing than does Wal-Mart. Likewise, Wal-Mart’s main competitor in the US retail market.
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Reflective Self-Analysis on Marketing Marketing Essay
9 pages (2408 words) , Download 3 , Essay
Free
However, in these times of recession, graduates also require additional skills such as a keen understanding of personality types to balance their academic achievement. Workers who understand the basic personality types are less likely to start problems and more likely to contribute towards solving them when they do arise.
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International Marketing Marketing Essay
4 pages (1000 words) , Download 2 , Essay
Free
This paper examines two issues in international markets that have a direct impact on business expansion. The said issues are ethics and the global perspectives of international expansion. The various components of the two issues will be examined for the purposes of creating and understanding and recommending the best means of approaching internationalization.
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International Marketing Plan for Hardee's to Enter Australian Fast Food Market Marketing Essay
16 pages (4000 words) , Download 4 , Essay
Free
According to the report the world of 21st century is advancing at rapid rate. The modern day world is powered by fast change and tremendous development. The opening up of new economies in the marketplace along with the fast process of globalization has brought a massive change in the nature of consumer behavior of the masses.
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