Marketing Essays

It’s knowing what’s authentic to you, differentiating from your peers, and relevant and compelling to your target audience, and using that to reach your goals and add value to your employer’ (Martin, 2009, p. 417). This definition appears to cover every aspect of personal branding, from the person owning the brand to his/her competitors.

The author of the essay analyzes the most respected rational model that was provided by Kotler and Keller (2012) identifying consumer recognition of needs, followed by an information search, with a subsequent evaluation of different alternatives, finally a purchase decision is made with an emphasis on post-purchase response and evaluation.

The Industry In the present medical equipment and pharmaceutical industry, the organizations or market players can be observed to seek to develop their business position through initiating new products/services into the market applying a differentiation or diversification approach.

It is important to state that some of the authorities who represent the supermarket has denied the claims stating that the sector runs due to the consumers and the supermarkets are only utilising the opportunity. On the other hand, Tesco has accepted that in some cases they could not balance the demand of the suppliers.

A brand is a product, service, or idea that is widely differentiated from other products, services, or ideas so that it can be conveniently communicated and marketed. Brands are generally shielded from use by others by acquiring a trademark from government organization.

The paper will also shed light on ethical elements in public relations practice in order to address the research questions in a comprehensive manner. the researcher will shed light on four aspects of the public relation model of Grunig and Hunt, and the model will also be adjusted in the context of traditional media, social media and stakeholder engagement.

Tesco PLC’s strategic planning and implementation have favored the application of various frameworks that have allowed the company to achieve tremendous success in the UK. However, the dynamics of the external environment, competitive pressures, economic instability and drastically changing consumer preferences have adversely impacted the company’s success in recent years.

The political, economic, social, and technological environments influence the business environment. Nokia which attained the position of the technological market leader in the 1990s was unable to identify the recent changes in the market share of the company due to the temporal changes in the political, economic, social, and technological environment in the telecommunications industry.

The organization was founded by John C. Lincoln in the year 1895. It is headquartered in Ohio. In the year 1995, the organization hit 1 billion US dollars in sales. Between 1995 and 2005, Lincoln Electronic Company started to gain popularity. In 2004 the organization appointed John M. Stropki as the president, chairman, and CEO who was the seventh chairman of the organization.

International business has been majorly accelerated by the advent of globalization. Multinational companies all over the world have implemented strategies to capture the world market. Here we take into consideration two articles: PayPal Helps Fuel Revival at EBay which was published in the Wall Street Journal on 17th October 2012 and Global Marketing: Local heroes which were published in The Economist on 14th January 2012.

In the modern world, the brand name “Starbucks” has become synonymous with quality, diversity, and exquisite experience among millions of coffee lovers. In such a context, Starbucks should never be able to attract customers day after day with its overpriced coffee but in a practical situation, millions of people across different parts of the world visit Starbucks to enjoy the holistic experience despite paying high prices.

My marketing analysis follows some of the basic requirements that I show in a marketing analysis request sheet. The format begins with the objectives under which the goals are identified, project details, and the variables. I write to request a market analysis because I strongly believe there are new trends in the market that need quick attention.

The opening of the study consists of the background information about ethics in business and management, sustainability principles and the ethical theories that promoted to have a deeper learning about it. The report continued with the analysis of ethical foundation and ethical violation of wal-mart and finished with possible ethical strategies for wal-mart.

The promotion of the junk food through the media spells doom to the health living of an individual and the nation as a whole. Health is a major apprehension among different stakeholders in the world (Moton and Dumler, 2009).

According to some researchers, these conditions will still be fluid and so the working of the authority which was established by commitments should take the path of continuous progress. The path should emerge from inside the evaluation criteria predominant in any of the fields where the company has already marked its foothold or is still going through the process of marking the foothold.

Its department stores sell “mid-priced apparel, food, and household items under the company's private label brands, including Autograph, Classic, per una, and Portfolio” (Bevan, 2007, p. 121). More or less 90 percent of its sales are generated from the home country, where it is considered to be leading supplier of both women- and menswear.

The researcher will be seeking out answers to the following questions: Is pricing its vehicles similar to the competition a good strategy for Honda? Should Honda change its product mix from country to country? Is distributing its motor vehicles together with its motorcycles a good strategy for Honda? Is the European market too competitive for Honda?

As can be observed, economic analysts and consultants refocused to explore the retail trade to exhaust the opportunity from middle-class consumers. This also encouraged analysts and consultants to develop systems that boldly shape a superfluous social phenomenon of consumerism because products are promoted in all forms of media.

The present piece of literature deals with the extremely poignant topic of the digitization of CRM and also the quantitative effect of the internet on the complete exercise. In order to complete the study, a sample space of around 350 entities has been chosen which include top-level managers involved in the decision-making mechanism of the respective companies.

Consumer behavior in every industry is influenced by both internal and external factors. Internal factors may include things like motivation, learning, and perception. While these internal factors have a considerable impact on customers, external or macro-environmental factors can change the business direction and shapes its strategies to a greater extend.

The process of marketing mix involves a detailed planning regarding the marketing of a product and stresses on the price, product, place and promotion. The marketing mix required is discussed in details below. Product: The product aimed to be introduced in the Brazilian market is Fuze Drinks.

Based on the information and data, a better option for improving the profitability of MMBC would be to expand their core brand, Mountain Man Lager, into other markets within the US.   The Mountain Man Lager had occupied 70% s off-premise sales in East Central Region and almost 60%blue-collarllar males were the purchasers from these locations (Abelli, 3).

As the paper tells, distribution channels are normally organized into vertical, horizontal, conventional, and multichannel marketing systems. The author of this paper also notes that depending on the target market available, the distribution of goods and services can be done intensively, selectively, or exclusively.

Customization and personalization can be used interchangeably but according to researchers they are a bit different. With the rise of internet, marketers are optimistic about the future of personalization. The database technology has improved and increase of two way communication has made it easier for companies to offer personalized products.

Examples include websites and blogs. On the other hand, place or physical presence is a marketing medium that is actually there including billboards, posters, and stores. This paper examines the “space” (digital) and “place” (physical) presence in a business organization.

The researcher of this essay aims to pay special attention to the requirements of a good market segment. It should be easily differentiated from others in terms of the customers’ demands. Secondly, it should easily be reachable in terms of communication as well as distribution routes. The segments should be of a considerable size to fully utilize the resources needed to sustain them.

In every sphere of life, social media has played a key role in either a negative and positive way. Social media is defined as the communication tools that are available online that give people a platform to share opinions, views and obtain the resources that they need. It is also known as a social network, including networks such as FaceBook, YouTube, and LinkedIn.

The effect of GFC on merchandise trade flows was quite alarming in nature. There was a sharp decline in the import and export of merchandise products in nations all over the world. Although GFC started in developed nations like the United States it had its impact on the other developing nations as well.

A Nordstrom salesperson often continues the relationship with a client for many years. Nordstrom salespeople exchange their business cards with customers so as to provide them with better shopping experiences in the future. According to McGowan (2006), Bozzuto’s Inc floral store is an example of a retail outlet that offers self-service to full service on the continuum.

General Advertising is a form of promotion that helps to create awareness about a product or brand and provides information to customers about different aspects of the production system offered by the organization, above the line promotion is used to create product awareness among a larger section of consumers but below the line, advertising is used to cater small customer segment.

Health care organizations are planning marketing and branding approaches in order to offer action for developing effective marketing campaigns through hospital marketing and branding strategies. Nevertheless, there are key factors considered in developing a comprehensive marketing plan. Cleveland Clinic and CVS Minute Clinic have engaged in effective marketing.

Then the essay shows the corporate values of Sainsbury, combined with effective promotion, continue to bring this brand top performance in this dynamic industry. The report will highlight all of the factors associated with brand development that bring Sainsbury market success with supplementary recommendations for improvement in brand conception.

Based on the expose, it is evident that the company’s strategy has been a delight to the stakeholders and customers. By offering products different from its competitors, the company has been able to obtain a competitive edge in the industry, making it one of the most successful companies in the fast chain segment of the industry.

Wal-Mart, of course, ranks highest with regards to product differentiation and falls within a relatively low price range. Comparatively, stores such as Family Dollar and Dollar Tree offer a far lower level of product differentiation but much lower pricing than does Wal-Mart. Likewise, Wal-Mart’s main competitor in the US retail market.

However, in these times of recession, graduates also require additional skills such as a keen understanding of personality types to balance their academic achievement. Workers who understand the basic personality types are less likely to start problems and more likely to contribute towards solving them when they do arise.

This paper examines two issues in international markets that have a direct impact on business expansion. The said issues are ethics and the global perspectives of international expansion. The various components of the two issues will be examined for the purposes of creating and understanding and recommending the best means of approaching internationalization.

According to the report the world of 21st century is advancing at rapid rate. The modern day world is powered by fast change and tremendous development. The opening up of new economies in the marketplace along with the fast process of globalization has brought a massive change in the nature of consumer behavior of the masses.

Each of these elements is of unique significance and a firm can use them on different occasions. There are many differences between qualitative and quantitative research methods. The aim and objectives of each normally differ depending on the items under study. Also, the uses of these normally depend on factors such as the research methods.

IKEA took time to change its conservative business model to a globally flexible business model which allows the company to open stores in international locations. Being flexible has not only helped IKEA to use learning from the environment but also helped the firm to remain competitive in changing market dynamics.

It is quite essential to state that the fitness industry is one of the growing business sectors in the United Kingdom. It has remained robust despite deteriorating economic trends in recent years and amid various sectors facing enormous difficulties in the last decade, especially in the last five years.

Even when marketing a product in the local market the culture of the people will also have to be considered. This is because people value their culture and thus different advertisements will affect them differently. The political environment will affect the advertisement campaign negatively because the campaign might be jeopardized.

Metro Toronto incorporation has managed to standardize its products into two main brands with over 40,000 products. Enticing is one of their brands that ensures products of high quality, there is special care given to the ingredients in these products such as the availability of fat-free sorbets, organic, gluten-free, health,y and certified peanut-free products.

The minority group also consists of Ainu, burakumin, Okinawas and Nikkeijin, who are Japanese emigrants returning back to the country. It is further categorized into subcultures based on many considerations such as gender, interests, education and fashion they follow.

There are basically five major concepts that the business operates in. These concepts are named the product concept, production concept, selling concept, marketing concept and also the holistic marketing concept (Kotler, 2003). Basically, this marketing concept includes things like marketing insights, building strong brand names, connection with the customers, shape of the market.

Jaguar Land Rover Automotive Plc is one of the British Automobile Companies whose headquarter is located in Whitley, Coventry in the United Kingdom. The company is a subsidiary of the Indian Tata Motors. It is mainly involved in developing, manufacturing and selling vehicles which includes Jaguar Land Rover along with Range Rover (Jaguar Land Rover, 2013a).

Another service which British Airways can provide is an option for personalized movies and songs. In the case of international flights, people from different regions around the globe are seated. Many times they prefer their local or regional entertainment rather than standard entertainment channels provided on board.

Needless to say that the company offers similar products and services namely buying, selling, leasing, financing, site selection, valuing, and managing assets. It also offers advisory services such as portfolio management, research, and strategic planning. The vision of the company is to become one of the most reliable and preferred real estate firms.

The demand for handmade soft toys has long been witnessed to attain significant growth in different global regions. In relation to the present trend of this respective business industry, it can be viewed that customers are highly inclined towards buying handmade soft toys including souvenir items and stuffed animals among others for different purposes.

Change remains the principle of business success, and at some point, there needs to be an effective leader who replaces Bill Gates in Microsoft, and who will continue the legacy of the organization, and inspire its growth to even higher levels, while still ensuring that the company remains relevant in the industry, and thus it can beat the competition.

The article chosen for review in this report is titled “P & G Shifts Marketing Dollars to Online, Mobile: World's Largest Advertiser Says as Much as 35 % of Ad Budget Going to Digital Media”. The article was published online on Wall Street Journal’s official website on August 01, 2013. The authors of the article are Serena NG and Suzanne Vranica.