Performance of Perma-Wood Solarium - Assignment Example

Perma-Wood has capitalized on renovation, repair, and construction of wooden and glass structures targeting local customers who are either renovating or building new houses. Although the company has expressed its intention to go global, it has remained a local company since its launch 32 years ago. The organization had branded itself as a “client-oriented” organization that has remained and its service is based on the motto “our people” that is designed to mean that the organization’s employees are all geared towards “customer service” (PermaWood.com, 2013). The organization has used the media industry to market its products in the famous “Steven and Chris” television program. In its marketing strategy, the company has featured quality production for its clients by the use of some of its beautiful works in media advertisement.

Since the establishment of the “Wood First Movement” in Canada, the market has gained a lot of new entrants and competition has greatly increased in the wood services industry (Veniez, 2013). One of the major competitors of Perma-wood is the Black Forest Wood Company which has become a market leader in the industry. The organization has capitalized on unique quality products including the use of glass materials that have attracted most of its customers and consequently generated a higher demand. This seems to be the main strategy that this company has utilized to resist competition and to survive in the industry. Although the force of competition in the market is still growing, the company seems to be moving forward through a customer satisfaction strategy.

A SWOT analysis of the Perma wood indicates that the organization has numerous strengths that have seen it survive in the market. Its quality-driven services, customer satisfaction, and good working relations have assisted the organization to remain a strong investor. However, the organization has exhibited a lot of weakness in its innovation and international strategies that hindered the organization from expanding its market. These weaknesses have made the organization vulnerable to the severe force of competition that has threatened to push the organization out of the market. The only way the organization can survive in this market industry is by capitalizing on the opportunities that have been brought about by the establishment of the “wood first” movement. This movement advocates wood used in construction be increased, a trend that promises more customers in the wood industry (Veniez, 2013).