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Marketing Essays

Result for Subject Marketing:
19895 essays
International Marketing Environment Marketing Research Paper
5 pages (1348 words) , Download 2 , Research Paper
Free
Government and trade are interdependent, and the interdependency has been at its best with regard to international trade. The strategies of the local government have a great impact on any trade or business undertaking. In the same way, the government has a great role to play in the development of the international trade market.
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Business Challenges for Women in the US Military Marketing Essay
3 pages (750 words) , Download 2 , Essay
Free
However, women are slowly evolving into modernization. They chose to serve as a military woman despite of the peril or danger that constituted in it. The United States is now allowing women to serve in the US forces, but they are restricted to direct combat.
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Pricing and Distribution in Marketing Decisions Marketing Research Paper
3 pages (750 words) , Download 2 , Research Paper
al, 2001). On the other hand, good distribution strategies will ensure that consumers are able to get the products at the right time and place (time and place utility) (Anonymous. However, Florissen, et al, (2001) observes that wrong pricing and distribution strategies can easily destroy corporate value than any other mistake in business.
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User Satisfaction about Mobile Phone Network in the East Midland Area of the UK Marketing Literature review
4 pages (1000 words) , Download 2 , Literature review
Free
The service used to be limited as a result of lesser frequencies in the geographic regions covered by the network. The concept of cellular network applies in the contemporary cell phones whereby, improved service is obtained with the reuse of frequencies inside a certain geographic area.
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Lowe's: Category Potential among Female Shoopers Marketing Research Paper
3 pages (750 words) , Download 3 , Research Paper
Free
Preferences of women are different from those of men while doing shopping. Their attitude also differs when it comes to product selection and how they view pricing of different products at different shopping centers. The strategies that are used by different shopping malls need an analysis.
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Facebook and The Economist - Strengths and Weaknesses Marketing Essay
8 pages (2582 words) , Download 2 , Essay
Free
Current statistical findings suggest that Facebook has a greater influence on the way people communicate. The main advantage of using Facebook is that it permits the marketers to be in connection with people all around the day whether they are on their mobile devices, at home or at work, watching TV, or shopping with their friends.
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The Conceptual Framework of Marketing Plan Marketing Research Paper
8 pages (2000 words) , Download 3 , Research Paper
Free
A  marketing plan is a roadmap for the marketing activities and strategic marketing processes of an organization for a specific future time. Firms are attempting to market its products or services to the potential customers giving greater emphasis on strategic marketing and as a result, the firm is virtually attempting to gain an advantage.
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Investigation on Whether Nokia Should Quit the UK Marketing Essay
6 pages (1763 words) , Download 2 , Essay
Free
Nokia Company in the current years has been experiencing a decline in the smartphone market share.  In the U.K, it trails behind its greatest rivals, Apple and Samsung who are overtaking its market annually. This is evident in the records of the declining market share of Nokia in the U.K. with the ever-increasing number of smartphones purchased by individuals.
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Prerequisites for Royal Mint's Market Excellence Marketing Research Proposal
8 pages (2342 words) , Download 2 , Research Proposal
Free
The principal goal of marketing research is to point out and offer an evaluation of how the marketing dynamics of the consumers' preferences and inclinations – which influence customer behavior. Market research is concerned about markets in a specific manner, while marketing research focuses on the dynamics of the market and marketing processes.
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Air Asia Strategic Marketing Plan Marketing Research Paper
3 pages (1110 words) , Download 4 , Research Paper
The business operates with a dynamic, lean model of business by which customers receive low ticket prices for a no-frills flight experience (Air Asia, 2005). Modeled after RyanAir, another successful and profitable European carrier, Air Asia is finding considerable customer satisfaction and brand loyalty for perceptions of Air Asia's quality and price.
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Chinese Consumer Reasons for Purchasing Luxury Brands in the UK Marketing Dissertation
23 pages (6766 words) , Download 2 , Dissertation
The research topic is “An investigation into Chinese consumers’ reasons for purchasing luxury brands in the UK”, this qualitative research would be categorized as Ethnographic research. Ethnographic research is described as a systematic approach to understand the culture and social life of communities and emphasize and build on the perspective of respondents in the research setting.
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Media Plan for Jays Sporting Goods Marketing Essay
10 pages (2833 words) , Download 2 , Essay
Free
To get this we have first carefully observed the company’s philosophy and the 4P’s of marketing namely Product, Price, Place, and Promotion. The study here tries to understand the current position of the company in the market. It evaluates the competitors like Gander Mountain and Cabela’s, present in the market with the same product, and tries to understand their marketing strategy.
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Perfect Game Theory of Equilibrium Marketing Essay
3 pages (902 words) , Download 4 , Essay
Free
In its broadest sense, it looks at the probability or chance of a person winning or losing when doing an assessment. It takes into account two cases namely; normal form and extensive form as shone below (McCain, 25). The normal form will always reveal that both (R, 1) and (W, q) are Nash equilibrium. It relies on the unbelievable threat by player 2.
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Market Analysis of Leatherman Tool Marketing Essay
3 pages (750 words) , Download 4 , Essay
Free
The range of tools the company provides solutions for the expected and unexpected needs of the younger, as well as the luxury market. LT has 29 years of experience and expertise in the business of developing a combination of tools facilitating its customers with a wide range of solutions for action sports, do-it-yourself, emergency, outdoor, and tactical trades.
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Green Marketing - Corporate Strategies of Multinational Companies Marketing Essay
5 pages (1885 words) , Download 5 , Essay
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The focus of the companies towards green marketing shifted in the 80s while during the 90s the legislation related to environmental increased subsequently. This increased the environmental awareness level even in the business domain. The organizations for global business and industries around the world have taken various steps to understand and fight against the risk of climate change and greenhouse gas emissions.
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Virgin Galactic Marketing Essay
7 pages (1750 words) , Download 3 , Essay
Free
The variables that would define the target’s buying behavior would include - their economic situation, lifestyle and their personality, social influence, income, wealth and education and motivation, perception, beliefs and attitudes. The best way to position Virgin Galactic to this target would be to play on their psyche.
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Marketing Products of Bervet Company Marketing Assignment
4 pages (1000 words) , Download 2 , Assignment
Free
The company mainly aims at meeting the key needs of its customers through alcohol sales. Since the company faces a lot of competition from other companies, it is forced to market its products very effectively in order to capture the attention of its customers (Hartley & Hartley, 2008). Customers need to be given a reason for purchasing in a certain company and not in another one.
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Integrated Marketing Communications - British Airways Marketing Case Study
7 pages (1750 words) , Download 3 , Case Study
Free
Every business organization exists primarily to make profits. With an adequate profit, the organization becomes capable of managing its operations and possibly sustaining its growth. However, marketing is a daunting task that needs effective and timely information about the market (Homburg, Sabine & Harley, 2009). 
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Management Strategy and Policy Research - Aramex Marketing Research Paper
15 pages (3914 words) , Download 4 , Research Paper
Free
Generally, Aramex was established in the year 1982 by Fadi Ghandour, who is also the current CEO of the company (“Aramex: Background”). The major product and service offerings of the company are International, Express, Domestic Express, Freight Forwarding, Logistics, Shop & Ship, and Catalogue Services.
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Pension Fund SWOT Analysis & Strategy Marketing Essay
8 pages (2000 words) , Download 5 , Essay
Free
Introduction More than thousands of years the word culture is conceptualized by philosophers, historians, sociologists and anthropologists. In addition, a set of beliefs, values, norms and thinking for behavior of all members of society and their common understandings of each other is called culture.
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The Marketing Mix of Tide Marketing Essay
8 pages (2272 words) , Download 3 , Essay
Free
Tide has tapped foreign markets like India (Loudon, 2002). Tide has targeted their customers and positioned the products in such a way that they have made their products a unique one among the mass. Tide has also faced environmental issues in foreign markets which have been discussed in the section.
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Strategic Audit of Thales Transportation in China Marketing Assignment
10 pages (2913 words) , Download 3 , Assignment
Free
In this paper, Thales Group’s strategic analysis has been carried out in order to outline foreign expansion plan, Thales’ entry in China. The internal analysis has been carried out with the help of SWOT Analysis and to understand the dynamics of the external environment in China, Porter’s Five Forces model has been used.
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Critique of Thomas Friedman's Article It's a Flat World, After All Marketing Term Paper
8 pages (2000 words) , Download 2 , Term Paper
Free
The article started with the mention of Columbus and his visit to India. When he returned back to his kingdom, he declared that the world was round. After 500 years, when the author visited India again, and the serious of interactions and observations led him to think that the world had become flat. 
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Marketing Planning - Domino's Pizza Marketing Essay
6 pages (1500 words) , Download 3 , Essay
Free
In this regards, firstly the report conducts a situational analysis that focuses on the market trend, the product range, the customers and also the competitors of Domino’s. Apart from this, a SWOT analysis and PLEST analysis is also conducted. The situation analysis reveals that the pizza market of UK is quite booming and there are huge demands for different types of pizza such as microwaveable and gluten-free pizzas.
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Thermostate X made up product Marketing Essay
3 pages (750 words) , Download 2 , Essay
Free
Therefore, the target market is outdoor athletes. This paper gives the analysis of the communication process that would help in marketing the product to the target market. To market a product successfully, it is important to establish the product’s communication goal.
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Acer Inc - Strategic Analysis and Strategy Development Marketing Dissertation
13 pages (3651 words) , Download 3 , Dissertation
Free
In order to execute the industry analysis, the researcher would be using the analysis method of Porter's five forces.  Bargaining Power of the Buyers (relatively high): The demand of the buyers is relatively elastic because the hardware and the software products are fairly differentiated in nature. Increasing popularity of online shopping has augmented the bargaining power of the buyers.
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Social Media Audit of a Company Marketing Essay
5 pages (1680 words) , Download 3 , Essay
Free
Since its establishment in 1997, Safaricom Limited has continued to provide products and services ranging from telephony, third-generation (3G), general packet radio services (GPRS), enhanced data GSM environment (EDGE), data, and fax. It also offers Prepay services that include voice mail, prepaid roaming, and international dialing.
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E-Commerce Marketing - Gamebot Inc Marketing Research Paper
8 pages (2296 words) , Download 2 , Research Paper
Free
With the expansion of the North American gaming industry expected to continue in coming years, Gamebot Inc. understands that the present conditions are ideal to launch its E-commerce website Gamebot.com in the region. The service essentially acts as an intermediary between buyers and sellers and allows avid gamers to receive a decent price on computer/video games that they no longer use.
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The Winning Formula for Planning an Event Marketing Essay
8 pages (2000 words) , Download 2 , Essay
Free
Burberry Group plc is a British based fashion house which is well known for distributing fashion and clothing accessories along with different types of fragrances. Burberry has been able to become as one of the most famous fashion companies in the world for its trench coat, which was specially designed by the founder of the company i.e.
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How the company seeks to deliver customer value Marketing Essay
7 pages (1750 words) , Download 3 , Essay
Free
There is uncertainty and increasing pressures on organizations operating around the globe which makes the objective of delivering real customer value quite hard to achieve while maintaining company profit margins also. It is the tendency of leading organizations to shrewdly measure customer satisfaction and then use myriad smartly engineered strategies to that effect in order to efficiently address the challenge of maintaining customer loyalty in the face of fierce competitiveness.
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Critical Evaluation of the Strategic Position of Morrison Supermarket Marketing Assignment
7 pages (2333 words) , Download 3 , Assignment
Free
The study has provided recommendations to the firm in order to achieve competitive excellence. The study also investigated and critically analyzed the organization's strategic position and strategic direction, with a clear identification of the methods by which the organization has been pursuing its strategy.
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Marketing Plan of John Lewis Marketing Research Paper
14 pages (3500 words) , Download 4 , Research Paper
Free
This study discusses situational analysis which will include the strategy of John Lewis, its customers and the SWOT analysis of the organization. The objective section of the marketing plan will shed light upon the vision, marketing objectives and the corporate objectives of the organization.
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Capitalizing on Marketing Trends Marketing Book Report/Review
4 pages (1000 words) , Download 3 , Book Report/Review
Free
The research has featured some CMOs of some top companies in the country. This help serve the purpose to show how these companies are reaching their customers while managing to cut their marketing costs. Marketing of products mainly involve means advertising and making sure that the larger customer base get the opportunity to know about a certain product, and even purchase these products.
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Nokia Marketing Strategy Marketing Essay
13 pages (3250 words) , Download 4 , Essay
Free
Finnish Rubber Works Ltd was set up in 1898 and the Finnish Cable Works commenced its functions in 1912. Slowly, the possession of the two companies along with Nokia started to change hands with a few other owners. In 1967, these three mentioned companies were brought together which gave rise to the company called Nokia Corporation.
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Systemic Risks. FMRI (F) Marketing Book Report/Review
10 pages (2500 words) , Download 2 , Book Report/Review
Free
The problem statement for this study is to make appropriate proposals for avoiding a future banking crisis: functional separation between retail /commercial banking business and investment banking. The proposals were advanced by the Independent Commission on Banking in UK for undertaking appropriate measures to reform the banking sector of the region.
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Relationship between Benefits Sought and Consumer Profiles in Different Market Segments Marketing Essay
4 pages (1158 words) , Download 2 , Essay
Free
The most famous products of Apple Inc. include iPhones, Apple TV, iPads, and iPods. In this paper, the researcher analyzed the effects of different external and internal business factors on the performance of the company. The researcher also highlighted the performance of Apple Inc. in relation to its main competitors.
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Mission Vision and Objectives of TATA Marketing Case Study
12 pages (3000 words) , Download 3 , Case Study
Free
TATA is one of the largest socially committed organizations. They do believe that it is their duty to deliver something in return to the community in which they operate since community resources are utilized for their business units. Service without sin is the slogan reflected in every business activities of TATA.
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Evaluation of Alternative Channel Structure Marketing Essay
17 pages (4834 words) , Download 2 , Essay
Free
The report was presented to David Clarke who is the chairman of the company. The report gave a brief background of the company as well as the channel design decision paradigm which comprised of seven stages. A SWOT analysis was then undertaken which provided vital information on internal and external factors affecting the company and which were used to set distribution objectives and tasks.
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Marketing for Nissan the Automobile Company Marketing Essay
10 pages (4496 words) , Download 2 , Essay
Free
A SWOT analysis was conducted to identify internal and external factors that can affect the ability of Nissan to sell the 370Z. To effectively market this particular car model within the world market, branding and marketing mix (4Ps) related to 370Z was tackled in detail. Basically, the information presented in this report is useful in terms of enabling the company to sell this product based on its target consumers’ specific needs and wants.
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Understanding the Consumer Marketing Essay
9 pages (2250 words) , Download 2 , Essay
Free
According to the buyer decision process the consumer purchases products in a very rational way. Conventionally, it has been believed by marketers that consumer makes rational choices after following through a sequence of stages such as problem realization, searching for information, comparative analysis of alternatives finally comes buying of the product followed by the post-purchase analysis.
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Potential for Foreign Direct Investment Activity in China Marketing Essay
12 pages (3553 words) , Download 2 , Essay
Free
India and China are the largest nations in the world at present in terms of population size. Even though India is under a democratic administration, China is controlled by the communist party for the last few decades. However, when it comes to economic development both India and China have a lot of similarities. These two countries are the most rapidly developing nations in the world at present.
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Product Development Marketing Essay
2 pages (500 words) , Download 4 , Essay
Free
The strategy of new product development is implemented in seven steps, which let to analyze and appraise reasonability and effectiveness of new commodity line in a full way. The stages of product development are the following:
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Company Strategy Analysis: Adidas Marketing Research Paper
3 pages (750 words) , Download 6 , Research Paper
It is a collective theme usually undertaken by the entire organization in relation to the daily activities undertaken within the organization, with respect to the fulfillment of the aspired present and future goals.
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Marketing Strategy and Planning - Corporate Social Responsibility in Relation to Three Companies Marketing Assignment
8 pages (2219 words) , Download 3 , Assignment
Free
Modern corporations produce goods or services, foster innovations, that all attempt to satisfy consumer needs, provide employments to millions and carry the potential to advance societies. Large corporations and multinational companies face distrust by the broad public, perhaps due to that, the expectations of society at large regarding business and its activities have tremendously changed.
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Willian Buck Services: Marketing Plan Marketing Essay
14 pages (3500 words) , Download 4 , Essay
Free
William Buck BPO Services Ltd. is a small sized internet based accounting firm affiliated with William Buck and Associates however specializing in accounting/bookkeeping and other valuable services. It will specialize in offering customized services to its existing and new clients related to outsourced accounting and payroll management problems.
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Product and Place Issues in Marketing Marketing Term Paper
4 pages (1208 words) , Download 2 , Term Paper
Free
The business identified the following products for its customer’s fruit salad, veggie mix, and pro-biotic yogurt with mixed berries, smoothies, wraps, and stir-fry. It wishes to use the following project objectives to penetrate the market. The objective of supplying fruit salad in the market is to create a rivalry with the preexisting business organization.
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Marketing Events for Ocean Spray Marketing Essay
9 pages (2469 words) , Download 2 , Essay
Free
Part of the innovation strategy is its plan to widen market presence by tapping other nontraditional marketing channels to get its marketing message across a captive market. An example of this is by joining trade events and exhibits, such as the Taste of Christmas in London, to be able to reach potential clients on a personal level.
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Apple Incorporated and the Power of Its Brands Marketing Essay
8 pages (2565 words) , Download 2 , Essay
Free
Apple's toughest competitors in its industry include Microsoft, Dell, Google, Hewlett-Packard Company and many more. The presence of these key players in the Personal Computers Industry makes the competition intense for Apple Incorporated. This resulted in its being able to work out for its competitive advantage and that is to create a need for its offerings.
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Retail Marketing at John Lewis Company in the UK Marketing Essay
6 pages (1838 words) , Download 2 , Essay
Free
The chosen industry is the retail industry that is concerned with the sale of physical goods through the use of fixed locations that are often better known as shops or stores. Over the years the retailing industry has also grown into newer selling strategies such as providing delivery-based services, using the internet to boost sales, and the like.
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SWOT Analysis of Bank of America Marketing Research Paper
6 pages (1629 words) , Download 3 , Research Paper
Free
A bank’s mission statement and its publicized vision and strategies should give an insight into the company’s values and how it intends to work for its different stakeholders. The Bank of America (BoA) defines its mission as meeting the financial needs of people, institutional investors and businesses, creating long-term value for shareholders, serving the customers and clients with the best employees and serve the community as large.
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