Marketing Essays

The research topic is “An investigation into Chinese consumers’ reasons for purchasing luxury brands in the UK”, this qualitative research would be categorized as Ethnographic research. Ethnographic research is described as a systematic approach to understand the culture and social life of communities and emphasize and build on the perspective of respondents in the research setting.

To get this we have first carefully observed the company’s philosophy and the 4P’s of marketing namely Product, Price, Place, and Promotion. The study here tries to understand the current position of the company in the market. It evaluates the competitors like Gander Mountain and Cabela’s, present in the market with the same product, and tries to understand their marketing strategy.

In its broadest sense, it looks at the probability or chance of a person winning or losing when doing an assessment. It takes into account two cases namely; normal form and extensive form as shone below (McCain, 25). The normal form will always reveal that both (R, 1) and (W, q) are Nash equilibrium. It relies on the unbelievable threat by player 2.

The range of tools the company provides solutions for the expected and unexpected needs of the younger, as well as the luxury market. LT has 29 years of experience and expertise in the business of developing a combination of tools facilitating its customers with a wide range of solutions for action sports, do-it-yourself, emergency, outdoor, and tactical trades.

The focus of the companies towards green marketing shifted in the 80s while during the 90s the legislation related to environmental increased subsequently. This increased the environmental awareness level even in the business domain. The organizations for global business and industries around the world have taken various steps to understand and fight against the risk of climate change and greenhouse gas emissions.

The variables that would define the target’s buying behavior would include - their economic situation, lifestyle and their personality, social influence, income, wealth and education and motivation, perception, beliefs and attitudes. The best way to position Virgin Galactic to this target would be to play on their psyche.

The company mainly aims at meeting the key needs of its customers through alcohol sales. Since the company faces a lot of competition from other companies, it is forced to market its products very effectively in order to capture the attention of its customers (Hartley & Hartley, 2008). Customers need to be given a reason for purchasing in a certain company and not in another one.

Every business organization exists primarily to make profits. With an adequate profit, the organization becomes capable of managing its operations and possibly sustaining its growth. However, marketing is a daunting task that needs effective and timely information about the market (Homburg, Sabine & Harley, 2009). 

Generally, Aramex was established in the year 1982 by Fadi Ghandour, who is also the current CEO of the company (“Aramex: Background”). The major product and service offerings of the company are International, Express, Domestic Express, Freight Forwarding, Logistics, Shop & Ship, and Catalogue Services.

Introduction More than thousands of years the word culture is conceptualized by philosophers, historians, sociologists and anthropologists. In addition, a set of beliefs, values, norms and thinking for behavior of all members of society and their common understandings of each other is called culture.

Tide has tapped foreign markets like India (Loudon, 2002). Tide has targeted their customers and positioned the products in such a way that they have made their products a unique one among the mass. Tide has also faced environmental issues in foreign markets which have been discussed in the section.

In this paper, Thales Group’s strategic analysis has been carried out in order to outline foreign expansion plan, Thales’ entry in China. The internal analysis has been carried out with the help of SWOT Analysis and to understand the dynamics of the external environment in China, Porter’s Five Forces model has been used.

The article started with the mention of Columbus and his visit to India. When he returned back to his kingdom, he declared that the world was round. After 500 years, when the author visited India again, and the serious of interactions and observations led him to think that the world had become flat. 

In this regards, firstly the report conducts a situational analysis that focuses on the market trend, the product range, the customers and also the competitors of Domino’s. Apart from this, a SWOT analysis and PLEST analysis is also conducted. The situation analysis reveals that the pizza market of UK is quite booming and there are huge demands for different types of pizza such as microwaveable and gluten-free pizzas.

Therefore, the target market is outdoor athletes. This paper gives the analysis of the communication process that would help in marketing the product to the target market. To market a product successfully, it is important to establish the product’s communication goal.

In order to execute the industry analysis, the researcher would be using the analysis method of Porter's five forces.  Bargaining Power of the Buyers (relatively high): The demand of the buyers is relatively elastic because the hardware and the software products are fairly differentiated in nature. Increasing popularity of online shopping has augmented the bargaining power of the buyers.

Since its establishment in 1997, Safaricom Limited has continued to provide products and services ranging from telephony, third-generation (3G), general packet radio services (GPRS), enhanced data GSM environment (EDGE), data, and fax. It also offers Prepay services that include voice mail, prepaid roaming, and international dialing.

With the expansion of the North American gaming industry expected to continue in coming years, Gamebot Inc. understands that the present conditions are ideal to launch its E-commerce website Gamebot.com in the region. The service essentially acts as an intermediary between buyers and sellers and allows avid gamers to receive a decent price on computer/video games that they no longer use.

Burberry Group plc is a British based fashion house which is well known for distributing fashion and clothing accessories along with different types of fragrances. Burberry has been able to become as one of the most famous fashion companies in the world for its trench coat, which was specially designed by the founder of the company i.e.

There is uncertainty and increasing pressures on organizations operating around the globe which makes the objective of delivering real customer value quite hard to achieve while maintaining company profit margins also. It is the tendency of leading organizations to shrewdly measure customer satisfaction and then use myriad smartly engineered strategies to that effect in order to efficiently address the challenge of maintaining customer loyalty in the face of fierce competitiveness.

The study has provided recommendations to the firm in order to achieve competitive excellence. The study also investigated and critically analyzed the organization's strategic position and strategic direction, with a clear identification of the methods by which the organization has been pursuing its strategy.

This study discusses situational analysis which will include the strategy of John Lewis, its customers and the SWOT analysis of the organization. The objective section of the marketing plan will shed light upon the vision, marketing objectives and the corporate objectives of the organization.

The research has featured some CMOs of some top companies in the country. This help serve the purpose to show how these companies are reaching their customers while managing to cut their marketing costs. Marketing of products mainly involve means advertising and making sure that the larger customer base get the opportunity to know about a certain product, and even purchase these products.

Finnish Rubber Works Ltd was set up in 1898 and the Finnish Cable Works commenced its functions in 1912. Slowly, the possession of the two companies along with Nokia started to change hands with a few other owners. In 1967, these three mentioned companies were brought together which gave rise to the company called Nokia Corporation.

The problem statement for this study is to make appropriate proposals for avoiding a future banking crisis: functional separation between retail /commercial banking business and investment banking. The proposals were advanced by the Independent Commission on Banking in UK for undertaking appropriate measures to reform the banking sector of the region.

The most famous products of Apple Inc. include iPhones, Apple TV, iPads, and iPods. In this paper, the researcher analyzed the effects of different external and internal business factors on the performance of the company. The researcher also highlighted the performance of Apple Inc. in relation to its main competitors.

TATA is one of the largest socially committed organizations. They do believe that it is their duty to deliver something in return to the community in which they operate since community resources are utilized for their business units. Service without sin is the slogan reflected in every business activities of TATA.

The report was presented to David Clarke who is the chairman of the company. The report gave a brief background of the company as well as the channel design decision paradigm which comprised of seven stages. A SWOT analysis was then undertaken which provided vital information on internal and external factors affecting the company and which were used to set distribution objectives and tasks.

A SWOT analysis was conducted to identify internal and external factors that can affect the ability of Nissan to sell the 370Z. To effectively market this particular car model within the world market, branding and marketing mix (4Ps) related to 370Z was tackled in detail. Basically, the information presented in this report is useful in terms of enabling the company to sell this product based on its target consumers’ specific needs and wants.

According to the buyer decision process the consumer purchases products in a very rational way. Conventionally, it has been believed by marketers that consumer makes rational choices after following through a sequence of stages such as problem realization, searching for information, comparative analysis of alternatives finally comes buying of the product followed by the post-purchase analysis.

India and China are the largest nations in the world at present in terms of population size. Even though India is under a democratic administration, China is controlled by the communist party for the last few decades. However, when it comes to economic development both India and China have a lot of similarities. These two countries are the most rapidly developing nations in the world at present.

The strategy of new product development is implemented in seven steps, which let to analyze and appraise reasonability and effectiveness of new commodity line in a full way. The stages of product development are the following:

It is a collective theme usually undertaken by the entire organization in relation to the daily activities undertaken within the organization, with respect to the fulfillment of the aspired present and future goals.

Modern corporations produce goods or services, foster innovations, that all attempt to satisfy consumer needs, provide employments to millions and carry the potential to advance societies. Large corporations and multinational companies face distrust by the broad public, perhaps due to that, the expectations of society at large regarding business and its activities have tremendously changed.

William Buck BPO Services Ltd. is a small sized internet based accounting firm affiliated with William Buck and Associates however specializing in accounting/bookkeeping and other valuable services. It will specialize in offering customized services to its existing and new clients related to outsourced accounting and payroll management problems.

The business identified the following products for its customer’s fruit salad, veggie mix, and pro-biotic yogurt with mixed berries, smoothies, wraps, and stir-fry. It wishes to use the following project objectives to penetrate the market. The objective of supplying fruit salad in the market is to create a rivalry with the preexisting business organization.

Part of the innovation strategy is its plan to widen market presence by tapping other nontraditional marketing channels to get its marketing message across a captive market. An example of this is by joining trade events and exhibits, such as the Taste of Christmas in London, to be able to reach potential clients on a personal level.

Apple's toughest competitors in its industry include Microsoft, Dell, Google, Hewlett-Packard Company and many more. The presence of these key players in the Personal Computers Industry makes the competition intense for Apple Incorporated. This resulted in its being able to work out for its competitive advantage and that is to create a need for its offerings.

The chosen industry is the retail industry that is concerned with the sale of physical goods through the use of fixed locations that are often better known as shops or stores. Over the years the retailing industry has also grown into newer selling strategies such as providing delivery-based services, using the internet to boost sales, and the like.

A bank’s mission statement and its publicized vision and strategies should give an insight into the company’s values and how it intends to work for its different stakeholders. The Bank of America (BoA) defines its mission as meeting the financial needs of people, institutional investors and businesses, creating long-term value for shareholders, serving the customers and clients with the best employees and serve the community as large.

According to the report the main aim of marketing strategy is to enhance and maintain the scope or the pool of customers who are aware of the product and subsequently develop a brand loyalty for the product. In marketing strategy, the driving force is the customer satisfaction, in this sense, the aspect of marketing research always precedes marketing research.

The pricing strategy decides if the product will be profitable in the market, or will be able to break even, whereas the wrong pricing strategy can affect the profitability as well. In the case of Aqualisa, the price is kept at a premium although the product is penetrating into the market; therefore due to this, the company is facing problems in selling the showers into the market.

The company has gifted the world with many of its innovative products such iPod, iPad, Mac Air book, iTunes, etc. The study includes the marketing mix of Apple Inc. for its products and their utility in the market. Apple does not design products for the mass. The company utilized its highly advanced technology for catering to a target group.

With people having more money to spend, they will consume more products in the near future and they will do this by spending this money on the $1 shops. The people, in general, are still pessimistic about their consumption patterns and they prefer that they do not spend astronomical amounts of money on luxury items as yet.

A marketing plan of a company needs to have a vision and a mission statement of what it wants to become. The mission statement will guide strategists in the company of the kind of activities it will pursue. For KBP, (THE ASSUMED NAME), the following mission/vision, marketing plan and strategies are discussed: Vision Statement: KBP strives to be a leading company in the energy drinks sector through its responsiveness to the sports’ needs.

In this plan to be presented to the mayor of Toronto, aspectual analysis of the background problem has been considered critical. The element of proper publicity and advertising has been emphasized most. Instead of furnishing the city as a hyper-center of trade and commerce, the cultural and recreational side of life in Toronto is ultimately focused.

The conclusion from this study states that the company should also endeavor to cut themselves a niche in the market share, this they can do by offering their utilities at a cheaper cost than most of their competitors. Northeast company has a good head start for the staging a viable strategy in consolidating and expanding its market area thereby realizing more profit.

Brand equity is a term referring to the value quality realized by a company from product through a prominent name compared to generic equivalent products or services (Kotler & Keller, 2012). Brand equity is acquired through outstanding products offered by a company, which are recognized for their superiority in terms of value and consistency.

Crossing the Atlantic Ocean in the mid of the seventeenth century, coffee replaced beer and became New York’s favorite morning beverage. Coffee has played a vital role as a beverage in the history of America. Howard Schultz, CEO of Starbucks, saw a world of opportunities and therefore came up with a distinct coffee brand and named it as Starbucks.

This will make it possible to map and identify loyal customers, in addition to having a database that can be critical in decision making process when configuring services to customers. In the dry-cleaning business, a customer’s identity has to be uniform across all sections.