Free Marketing Essay Examples and Topics | Page 313

Life Cycle of the Camera Marketing Essay

5 pages (1375 words) , Download 2 , Essay

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The camera’s development has undergone the life cycle development stages that are used to evaluate the performance of products from the time of their creation. The evaluation enables companies to determine whether the product performs fairly in terms of sales and profits. This is because the life cycle indicates the pattern of sales and profits that products should have at each stage.

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The Marketing Planning Process for Dixons Retail Plc Marketing Case Study

12 pages (3214 words) , Download 2 , Case Study

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Marketing audit also involves the assessment of resources, products, distribution methods, competitors and market shares. In this case, Dixons Retail Plc reviewed all the product ranges and target markets. It was discovered that the product ranges were too narrow, and there was a need for more price points in order to satisfy all customers’ needs.

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Morrisons Supermarkets Plc Marketing Assignment

6 pages (1500 words) , Download 5 , Assignment

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This paper mainly highlights the operations of the organization of Morrison Supermarket Plc. Along with this, it also describes the external and internal environments of the organization as well as the brief evaluation of the position on the basis of PESTEL and SWOT analysis made to analyse the external and internal environment.

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Paderno Competition Analysis and 4p's Strategy Analysis Marketing Case Study

4 pages (1131 words) , Download 4 , Case Study

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The unique strengths of the competitors lie in the products that they manufacture and sell, more so for Meyer Canada, which produces a wide variety of products unlike the others include Paderno. The Meyer Canada Company poses a threat to the Paderno Cookware Company because it has affiliates in various countries who are obligated to conduct an aggressive marketing campaign.

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Rise in the Demand for Smartphones in the Global Market Marketing Essay

9 pages (3216 words) , Download 5 , Essay

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The researcher intends to make a research proposal on the company, Samsung. The company is a multinational one that is based in South Korea. Being established long back in 1938, the company provides various types of technological gadgets, semiconductors, petrochemicals, skyscrapers, and finance (“Intel and Safaricom Unlock Kenya’s Smartphone market”).

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Integrated Marketing Communications in Advertising Perspective Marketing Essay

9 pages (2571 words) , Download 3 , Essay

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The desire to implement effective marketing communications and advertising strategies since the inception of the corporate world prompted the integration of varied aspects deemed by managers to ensure clients’ satisfaction (Luck & Moffatt, 2009). The aim of this action was to capture a large pool of clientele globally.

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The Role of Perceived Risk in Sustainable Consumption Contexts Marketing Essay

5 pages (1340 words) , Download 2 , Essay

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Approximately one hundred and fifty million people enter the middle social class each year, and this phenomenon will maintain until 2030 (Blackwell, Miniard and Engel 90). The demand for social amenities and luxury goods such as water, energy and cars will increase by approximately 45 percent annually.

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Marketing Strategy at Dixons Retail PLC Marketing Case Study

7 pages (1984 words) , Download 2 , Case Study

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Dixons Retail PLC has a customer base of over 100 million customers in the country. The retail chain started out as a photography business and slowly it grew into a high street store, selling not only photographic equipment but also other electrical appliance. In this part of the report, the discussion would focus on analyzing the marketing strategies of Dixons in comparison to the formal marketing planning process.

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Marketing in the Media 2013 - Blue Buffalo Commercials Marketing Essay

6 pages (1658 words) , Download 2 , Essay

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Generally, Blue Buffalo, a popular pet food manufacturing company in the United States started an advertisement Champaign for their dog food to show the superiority of the brand compared to other brands. The commercials, all meant for the television, have found their way on the internet, especially YouTube.

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The Growth of DSS Consulting Marketing Case Study

10 pages (2566 words) , Download 2 , Case Study

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Meg competency is vividly described in the entire text through her management approaches. However, the best competency is her decision as a chief operating officer to change the approach or the way of management in the organization. She transformed the company from its past management plan and replaced it with a cross-function approach.

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Strategy for Mobile Services Providers - Vodafone versus Orange Marketing Essay

12 pages (3301 words) , Download 4 , Essay

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The UK mobile phone sector has become highly competitive forcing the competitors to form strategic relationships with other entities with the purpose of attracting new customers. The mobile phone service providers are also diversifying their products and services in order to take advantage of the digital market.

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Consumer Behavior and Big Idea Concept for the Nike Fuel Band Marketing Essay

6 pages (1762 words) , Download 2 , Essay

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Wearers of the band from Nike are thus well-informed persons who know the implications of living an active lifestyle but may not always do what is required. They need an extra nudge to get them going. The band may also act as a visible reminder of their commitment to living a healthy lifestyle (Wortham, 2012).

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Marketing Analysis of Nike Fuel Band Marketing Essay

7 pages (1905 words) , Download 2 , Essay

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As the number of health-conscious individuals and athletic people surges in an upward spiral, various product and service offerings that promise to help the people reach a maximum level of physical fitness flooded in the market or in the health and wellness industry. Perhaps, the most conspicuous of all of them is the existence of common offerings under the group of food supplements.

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Marketing story analysis Marketing Essay

4 pages (1000 words) , Download 2 , Essay

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The article under analysis has shown how real-time marketing may be used in various ways by organisations. Sometimes, it may be used to defend reputations, introduce a new product to the market, increase product sales and build relationships with clients. Any of these ideas may be classified under the three perspectives of the marketing mix.

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Impact of Globalization on the Growth and Expansion of Brazil Marketing Assignment

10 pages (2726 words) , Download 2 , Assignment

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The paper points out the best country or location into which the subject company can expand its operations to be Brazil. This country has a stable political regime that has supported the growth of the economy by implementing sound policies. The country has a large population that provides cheap skilled labor.

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Kerrys cheestrings flavoured debuts: marketing news analysis Marketing Essay

3 pages (750 words) , Download 3 , Essay

Kerry’s cheestrings flavoured debuts: marketing news analysis Name: Course: Tutor: Date: Introduction From a literal point of view, marketing can be defined as the promotion of consumer or other product types, pricing, advertising, branding and distribution networks.

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Marketing Mix for Products Marketing Essay

13 pages (3489 words) , Download 4 , Essay

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According to Kemmer and Boden (2012, p. 6), the success of any business depends on the satisfaction level of its customers. The business environment has become very competitive today. As such, every company is doing its best to attract new customers and ensure that customers it already has remained loyal.

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Marketing Principles and Practices at Apple Inc Marketing Essay

10 pages (2797 words) , Download 2 , Essay

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Apple Computer Inc. was founded by Steve Jobs and Steve Wozniak on April 1, 1976. Apple computer struggled to start its operations due to a lack of funds. All the same, the dedication of the founders with the help of Ron Wayne, a former Steve Job’s colleague, saw them assemble 50 Apple I personal computers in just about 10 days. After a while, Ron Wayne considered the venture too risky and sold off his share.

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Growing Paderno Business in the U.S Marketing Case Study

3 pages (750 words) , Download 2 , Case Study

Therefore, it would be best for the organization to pursue a partnership with a company in the US, which will allow them to operate there. The company selected in this sort of partnership should be one that complements their strategic position. This will make their operations in the United States relatively easier, especially for heir-exported cookware.

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Coca Colas Price, Place, Promotion and Product Development Strategy Marketing Essay

8 pages (2080 words) , Download 4 , Essay

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Throughout the years the organization implemented several unique and differentiated marketing strategies in order to gain significant competitive advantages to secure its leading position in the global marketplace. Effective new product differentiation and business diversification strategy helped the organization to increase its market share and brand value.

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Culture Impact on Consumer Behavior Marketing Research Paper

5 pages (1467 words) , Download 3 , Research Paper

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Culture is defined as a set of values, attitudes, beliefs, rules, behaviors, concepts of a particular place that binds the people of that place together (Ganeri, 2013, p. 4). It consists of traditions, customs, institutions, etc unique to a particular group of people, inherited generations after generations (Vyas, 1992, p.11). It is important therefore for businesses to take these issues into consideration.

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Advise Moet Chandon in the Chinese market Marketing Research Paper

8 pages (2000 words) , Download 2 , Research Paper

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China is the fastest growing economy in the world. This phenomenal growth in the Chinese economy has encouraged many international suppliers to enter into the Chinese market and try out their strategy. With this rapid growth of the economy their consumption pattern has also increased.

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UK Bus Industry Marketing Analysis Marketing Essay

13 pages (4028 words) , Download 3 , Essay

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This was initiated to induce business-related changes and increase profits due to the large demand for busses. Deregulation for private players induced competition in an earlier subsidized monopoly market. The industry grew by cost-cutting measures followed by volume-increasing approaches and a lot of acquisitions in a highly competitive market.

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Acer Inc - Strategic Analysis and Strategy Development Marketing Dissertation

13 pages (3651 words) , Download 3 , Dissertation

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In order to execute the industry analysis, the researcher would be using the analysis method of Porter's five forces. Bargaining Power of the Buyers (relatively high): The demand of the buyers is relatively elastic because the hardware and the software products are fairly differentiated in nature. Increasing popularity of online shopping has augmented the bargaining power of the buyers.

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Impact of Advertising on Consumer Behaviour for Automobiles Marketing Dissertation

54 pages (10398 words) , Download 3 , Dissertation

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The brand is a unique characteristic of a product which no other product of a different organization cannot copy or produce. It can be a symbol, name, term, design, color, or other features. The brand is an extra value that customers are ready to pay while purchasing a famous company’s product. Advertising is a part of marketing communication.

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Making Globalization Work by Joseph E Stiglitz Marketing Essay

5 pages (1365 words) , Download 2 , Essay

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Generally, making globalization work is a book written by the noble prize award winner author Joseph E. Stiglitz. The author has serviced the World Bank organization as a senior vice president and chief economist from 1997 to 2000. The surprises of globalization have been brought in this book by the author.

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Advertising and promotion of Galaxy chocolate Marketing Essay

3 pages (750 words) , Download 2 , Essay

The terms advertising and promotion are both utilized interchangeably because they tend to have a strong correlation.Advertising refers to an act/ a form of business communication, of making a product or service from getting known by the members of the public.Normally, adverting\should be persuasive and should also capture the attention of the members of public.There are various ways in which companies may decide to advertise its product.Among the ways include the use of social Media such as television, via public announcement such as radio, newspapers, magazines, bill boards.On the contrary, Marketing entails the act of directing the flow of goods and services from the producers to the consu

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Entrepreneurship and Small Business: Case of Clippy London Marketing Essay

8 pages (2347 words) , Download 3 , Essay

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Calypso was a first-timer in the business field and she had no experience in that domain. Also, her volume of business was not very big it was precisely 250 bags only. So for 250 bags going to a foreign country to search for suppliers and renting a separate office would have been fancier for her cause she was not sure the idea of a transparent and graphics bag would hit the market or not.

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Bargaining Power of Buyers - Home Depot Marketing Essay

9 pages (2354 words) , Download 2 , Essay

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One of the major barriers in the home furnishing and decorating industry is the high capital requirement. The initial cost required to start a business is too high for the new entrants to afford (Harrison and John). Therefore, it is essential for the company in the industry to operate with contracts to establish credit with a financial institution in the long run.

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Thermostate X made up product Marketing Essay

3 pages (750 words) , Download 2 , Essay

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Therefore, the target market is outdoor athletes. This paper gives the analysis of the communication process that would help in marketing the product to the target market. To market a product successfully, it is important to establish the product’s communication goal.

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Serving Customers in Global Markets - Dove Real Beauty Sketches Marketing Essay

6 pages (1837 words) , Download 3 , Essay

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This advert was chosen as the focus of this report because upon its release, the television campaign attracted a range of opinions and comments which either praised it for adopting a pure, realistic and simple approach to advertising or criticized it for promoting a superficial stance of beauty that is only based on the physical appearance of women rather than their personalities.

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Marketing System in the Tobacco Industry Marketing Term Paper

5 pages (1461 words) , Download 2 , Term Paper

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The company manufactures and markets tobacco cigarettes and other natural tobacco products that are free from additives (Hall, 2004, pp. 1291). It markets processed products through retailers and licensed tobacco distributors. American Spirits is the brand name under which SFNTC. The name appeals to the customer’s growing interest in green things.

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Marketing Communications Tools Marketing Research Paper

3 pages (879 words) , Download 2 , Research Paper

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Radios are also used in the advertising process. A social network is one of the advertisement platforms used to advertise products. The company uses MySpace, tweeter, and Facebook to reach customers. The use of email targets the old while social media is used by the company to reach out to teenagers. Displays and guided tours are also conducted by the company in communicating with potential clients.

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Plastic Surgery Issues Marketing Research Paper

3 pages (779 words) , Download 3 , Research Paper

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The commonly known plastic surgeries are usually conducted in the form of hand surgery, reconstructive surgery, burn treatments, and microsurgery. Plastic surgery is usually divided into two distinct forms including cosmetic and reconstructive surgeries (Thompson 28). Reconstructive surgeries are usually procedures that usually conducted to correct defects on the human body including faces.

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An Ad of Samsung Galaxy S4 Marketing Assignment

10 pages (2648 words) , Download 4 , Assignment

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Mass communication will be able to use a similar message for all potential buyers in an audience. Smartphones have been known to target men, but the way the Samsung Galaxy S4 is marketed does not give such an inclination. Concentrating on a segment is important because both the manufacturer and marketer can incorporate user-specific features.

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The Essence of Made in Canada Marketing Case Study

12 pages (3260 words) , Download 3 , Case Study

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Many Canadians assume that products made in Canada have high quality than those made in other countries, which shows that quality has a very important role to play in making up consumer minds (Henein & Morissette 32). It is also their belief that goods made in Canada are made with sustainable practices and standards of production, which ensure their safety.

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The Challenges and Opportunities of BMW Marketing Assignment

9 pages (2732 words) , Download 4 , Assignment

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Like all the German carmakers, BMW AG is also facing the serious issue of not being able to meet the EU emission norms for their new cars. The objective of this study would be to discuss the challenge with the help of available information, conduct a survey among customers, and identifying opportunities for the company.

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Issues in Tactical Marketing Strategy Development of Mercedes Benz Marketing Assignment

19 pages (5947 words) , Download 5 , Assignment

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Mercedes Benz is one of the top ten most recognized brands around the world. The company has attained high brand success and marketing success over the years. It is the world’s oldest automotive brand that still exists today. People are looking for the value of their money and hence the company is willing to buy premium cars.

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The Competitive Advantage of Compass Group Food, Associated British Foods Marketing Essay

14 pages (3933 words) , Download 4 , Essay

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Both companies have registered exemplary performance over the last few years and they have emerged among the top market players in the industry. Below is a summary of the performance of these two multinational companies. The compass group food has witnessed good and exemplary performance over the past years.

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Situational Analysis of Nike Fuel Band Marketing Essay

6 pages (1607 words) , Download 3 , Essay

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The Nike Fuel Band is a gadget that is worn on the wrist, and it functions to track one’s activities throughout the day, even helping its wearer to do or achieve more. The wristband has a design that is streamlined having an LED display. The display is bright (red-to-green) and gives a person’s progress as they head toward their goal all day long.

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Fundamental of marketing Marketing Assignment

3 pages (750 words) , Download 2 , Assignment

It will come into the market with a big difference and improvement as compared to other toothpaste dispensers. First it is aimed at improving hygiene of the users by dispensing only the required amount of tooth paste at a time hence minimizing wastage. In addition, it will ensure increased independence and high level of hygiene unlike other dispensers as it will have reduced need for stuff support at the time of its use.

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How the Company Seeks To Deliver Customer Value Marketing Assignment

8 pages (2000 words) , Download 2 , Assignment

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The company was established during the late nineteenth century. Headquarter of the organisation is located at Atlanta in the United States of America. The company is regarded as one of the most respected organisations around the globe. Furthermore, it is regarded as world’s largest non-alcoholic beverage company in terms of manufacturing, marketing and distribution.

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How Apple will not survive after the death of Steve Jobs Marketing Research Paper

5 pages (1250 words) , Download 2 , Research Paper

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Track record will speak why Apple will not survive without Steve Jobs. First, there will be no Apple without Steve Jobs because he cofounded the company with Steve Wozniak in his parents’ garage back in 1976. He was fired by the company he founded and Apple struggled to near bankruptcy in 1997 (Isaacson, 2012).

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The Meaning of Relationship Marketing and Its Relevance to Business Marketing Assignment

10 pages (2798 words) , Download 2 , Assignment

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There are many advantages that can be obtained from utilizing the strategy given that the perceptions of people towards consumer products are mainly shaped by aspects such as cultural values. Thus, in order for Y2K to succeed, it should take into account factors such as the cultural values of the targeted consumers.

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Luxury Company in the African Market - Mercedes-Benz Marketing Research Paper

10 pages (2669 words) , Download 2 , Research Paper

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The gradual increase in the household income as the result of increased business and job opportunities has made the majority of consumers change their lifestyles by embarking on purchasing luxurious products. The wealth class in Africa is expanding thus making the continent a focus of luxurious companies based in foreign countries.

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Success of Coca Cola Brand in Terms of IMC Marketing Assignment

11 pages (3025 words) , Download 2 , Assignment

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Branding is of great benefit to anyone who wishes to attain a wide market. It is necessary for companies and organizations to be careful and watchful when designing a brand name in order to avoid the shocks of poor and non-appealing brands. Brand names should be simple, easy to understand but at the same time distinctive.

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Marketing Research for Ice Pad Marketing Research Paper

4 pages (1072 words) , Download 2 , Research Paper

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Based on the results of market research, management can make decisions regarding what to offer in the market or what changes they need to make to their product(s) for better performance in the market (Babin & Zikmund, 2012). Yet again, market research can help management decide how best to deliver their products to the target market.

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Fujian Wanhua Electron and Technology Company Limited Marketing Essay

4 pages (1088 words) , Download 2 , Essay

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Many a commentator has noted the contribution of the Internet and technological advancements in the business world. Closely related to the Internet are such technologies as electronic money and social media, all of which have been associated with significant changes in the ways businesses operate in the modern world.

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Theories behind Pricing Strategy As Applied By Apple Company Marketing Research Paper

4 pages (1000 words) , Download 3 , Research Paper

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Choosing the right price for the product sold in a market is very important. This is because it helps in conveying the price-quality signal. Normally, price signaling occurs when the prices charged for a particular product reflects the quality of the product sold (Landsburg, 2011).

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Marketing Plan for Nokia Company Marketing Research Proposal

12 pages (3254 words) , Download 2 , Research Proposal

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Nokia’s main competitors in the Indian market include Apple, Samsung, Techno, Sony Ericson, and LG, all of which produce and market mobile phones in the Indian market. Nokia hopes to capitalize on its brand name, low product cost, high quality of the new product, and the features that it presents to beat the competition.

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