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Marketing Essays

Result for Subject Marketing:
19914 essays
Video Case 1: Chick-fil-A Marketing Assignment
3 pages (750 words) , Download 7 , Assignment
Free
This paper focuses on marketing strategies, positioning strategies and competitive advantage for Chic-fil-A Restaurants Company in the US. Marketing Strategies, Positioning strategies and Competitive Advantage for Chic–fil-A Marketing a company’s products will require philosophical approaches.
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The Tylenol Murders, Ch. 2 Marketing Essay
3 pages (750 words) , Download 2 , Essay
Tylenol murder case has been very important example of effective public relation by Johnson & Johnson. When the company’s popular extra-strength Tylenol capsules were used as murder weapon to kill three people in Chicago on 30 September, 1982, public relation exercise was the major tool used to overcome the crisis and reaffirm its market credibility.
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Business Proposal for Lexiliap Fashion Boutique Marketing Research Paper
4 pages (1317 words) , Download 2 , Research Paper
Free
Leixlip Fashion Boutique is a new product that is set to revolutionalize the way individuals choose what to wear depending on the occasion. The products are meant for individuals regardless of their age, gender, social or ethnic background. The concept is built on providing value for money to all clients so that they make Lexiliap Fashion Boutique their choice destination for their fashion wear and accessories needs.
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Factors that organisation can utilise to help build brand equity Marketing Essay
21 pages (5250 words) , Download 2 , Essay
In undertaking the branding process, it is not only important to win new clients but also maintain the current clients, to ensure business expansion is realized.
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The Launch of a New Line of Organic Products for Starbucks UK Marketing Essay
9 pages (2690 words) , Download 2 , Essay
Free
This marketing plan aims to discuss, analyze and evaluate the planned launch of a new line of organic products for Starbucks UK. For the purposes of effectively meeting the objectives of this marketing plan, the tools of PESTLE analysis and SWOT analysis have been employed in order to examine the internal and external environment in which Starbucks operates.
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Ethical and Social Responsibility Implications - Tobacco Companies Marketing Essay
7 pages (1962 words) , Download 3 , Essay
Free
Consumers all around the world are becoming aware of their health. The governments in different countries are floating awareness campaigns against the habit of smoking. This has led to declining in sales figures of cigarettes in the developed nations, such as the United States. In the United States sale of cigarettes is falling at the rate of around 2 percent per year (Anon., n.d.).
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Trendy Fashionista Marketing Strategy and Customer Satisfaction Marketing Essay
3 pages (956 words) , Download 2 , Essay
Free
Due to our target market of consumers within the age of 20-35 years, the company intends to apply an online/internet marketing strategy. This is necessitated by the fact that the majority of our target market is techno-savvy and that they prefer commodities and services’ price and quality comparison in the social media.
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Integrated Marketing and Communication Marketing Term Paper
10 pages (2855 words) , Download 3 , Term Paper
Free
It would help companies to identify target audiences from the markets and frame the most appropriate strategy to communicate with them. In order to generate the best results, the strategy developed through the IMC process should be consistently used while executing each of all the communication functions made by the firm.
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Competitors and Competitive Rivalry in Stuff Toy Industry Marketing Research Paper
4 pages (1301 words) , Download 4 , Research Paper
Free
Build a Bear workshop does not have direct competitors but has indirect competitors like Hallmark, Pillow Pets, and Webkinz. The Pillow Pets is one of the major threats for Build a Bear because it is one of the most coveted stuff companies which allow manufacturing of customized products as per the client’s instructions.
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Situational Analysis of Unipart Marketing Essay
7 pages (2279 words) , Download 2 , Essay
Free
The company operates in European regions, the United States of America, Australia and Japan (Unipart Logistics, 2013b).   It is one of the largest privately-owned companies in the United Kingdom (UK) and the modes of their transport are rail, air, metro and marine.  The company has hired more than 7000 employees for maintaining its efficient operational system.
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Consumer Behavior - Marketing Honda Cars Marketing Research Paper
10 pages (2809 words) , Download 3 , Research Paper
Free
Consumer behaviour is not just about consumers’ way of buying products but it also includes intangible products like services or experiences of firms. Knowledge of consumer behaviour can be used to educate people on matters pertaining to product regulations or other important aspects of the product. (Hoyer & MacInnis 221)
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Consumer Behavior at McDonalds Marketing Essay
8 pages (2430 words) , Download 3 , Essay
Free
The paper analyses the cultural influences of consumer behavior towards fast food. In India, the culture of the population demands that beef and mutton should be prepared based on cultural beliefs and norms. In addition, beef and mutton offered to Muslim customers should be prepared based on religious laws.
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Marketing Strategy Analysis 2 Marketing Assignment
3 pages (750 words) , Download 2 , Assignment
Wal-Mart has reevaluated the art of online marketing, using methods at huge and striking levels to become one of the top organizations in the broad history of corporate United States (Bachfischer, 2012). This paper will discuss the marketing strategies of Wal-Mart and provide an analysis of the reasons for its success.
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Information Systems and Business Processes Marketing Essay
3 pages (750 words) , Download 2 , Essay
This approach usually applies the systematic attempts towards attaining continuous business improvement, efficiency, and effectiveness in its flexibility, innovation, and integration of technology. Therefore, the video game business will apply the business process management in its business plan for its effective, efficient, and for flexibility that would allow changes in functionality and hierarchical management.
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Internet Marketing Project Marketing Essay
21 pages (5250 words) , Download 3 , Essay
In the onset of advanced information technology, internet marketing has become an integral part of its existence. Marketers use this as an opportunity to market their products and service offerings.
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Innovation, knowledge and learning Marketing Assignment
12 pages (3000 words) , Download 4 , Assignment
Free
The project is conducted using qualitative research techniques in which the literature review provides critical analysis of the researches conducted before providing statements for or against the topic; and the data analysis is done using secondary research techniques. The data are integrated and compiled to arrive at the research findings and analysis.
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Marketing Plan of Skyvision Airlines Marketing Research Paper
7 pages (1750 words) , Download 2 , Research Paper
Free
It is a well established firm in the airlines industry that maintains stable profitability. From (Airlines renew debate over low-cost model, 2011).Nowadays, it is becoming difficult for low cost airlines companies to confront with market competition due to different factors.
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Business to Business Marketing Marketing Term Paper
11 pages (2750 words) , Download 3 , Term Paper
Free
The conclusion from this paper states that the pricing factors are different for business to business markets from the business to consumer markets. In business to business markets, the business customers do not price sensitive whereas in the business to consumers markets, the consumers highly price sensitive.
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Mechanism Of Trade Dispute Settlement In The Light Of International Trading System Marketing Dissertation
3 pages (750 words) , Download 2 , Dissertation
With the onset of globalization, the world has steadily drifted towards an integrated international market. The result is an unprecedented increase in international trade. For some economists this development is both crucial and imperative in the universal pursuit for prosperity and the age-old quest for human development.
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Memo on Granting Heart Transplants Marketing Essay
3 pages (750 words) , Download 3 , Essay
Free
Dr. Doe, Lisa’s father, offered $2 Million in exchange for the heart transplant. The 2 Million dollars is needed by the hospital to finish the construction of its specialized facilities. Under teleological ethics or utilitarian ethics, the most ethical action or decision is the one which benefits the most number of people.
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International Marketing Environment Marketing Research Paper
5 pages (1348 words) , Download 2 , Research Paper
Free
Government and trade are interdependent, and the interdependency has been at its best with regard to international trade. The strategies of the local government have a great impact on any trade or business undertaking. In the same way, the government has a great role to play in the development of the international trade market.
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Business Challenges for Women in the US Military Marketing Essay
3 pages (750 words) , Download 2 , Essay
Free
However, women are slowly evolving into modernization. They chose to serve as a military woman despite of the peril or danger that constituted in it. The United States is now allowing women to serve in the US forces, but they are restricted to direct combat.
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Pricing and Distribution in Marketing Decisions Marketing Research Paper
3 pages (750 words) , Download 2 , Research Paper
al, 2001). On the other hand, good distribution strategies will ensure that consumers are able to get the products at the right time and place (time and place utility) (Anonymous. However, Florissen, et al, (2001) observes that wrong pricing and distribution strategies can easily destroy corporate value than any other mistake in business.
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User Satisfaction about Mobile Phone Network in the East Midland Area of the UK Marketing Literature review
4 pages (1000 words) , Download 2 , Literature review
Free
The service used to be limited as a result of lesser frequencies in the geographic regions covered by the network. The concept of cellular network applies in the contemporary cell phones whereby, improved service is obtained with the reuse of frequencies inside a certain geographic area.
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Lowe's: Category Potential among Female Shoopers Marketing Research Paper
3 pages (750 words) , Download 3 , Research Paper
Free
Preferences of women are different from those of men while doing shopping. Their attitude also differs when it comes to product selection and how they view pricing of different products at different shopping centers. The strategies that are used by different shopping malls need an analysis.
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Facebook and The Economist - Strengths and Weaknesses Marketing Essay
8 pages (2582 words) , Download 2 , Essay
Free
Current statistical findings suggest that Facebook has a greater influence on the way people communicate. The main advantage of using Facebook is that it permits the marketers to be in connection with people all around the day whether they are on their mobile devices, at home or at work, watching TV, or shopping with their friends.
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The Conceptual Framework of Marketing Plan Marketing Research Paper
8 pages (2000 words) , Download 3 , Research Paper
Free
A  marketing plan is a roadmap for the marketing activities and strategic marketing processes of an organization for a specific future time. Firms are attempting to market its products or services to the potential customers giving greater emphasis on strategic marketing and as a result, the firm is virtually attempting to gain an advantage.
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Investigation on Whether Nokia Should Quit the UK Marketing Essay
6 pages (1763 words) , Download 2 , Essay
Free
Nokia Company in the current years has been experiencing a decline in the smartphone market share.  In the U.K, it trails behind its greatest rivals, Apple and Samsung who are overtaking its market annually. This is evident in the records of the declining market share of Nokia in the U.K. with the ever-increasing number of smartphones purchased by individuals.
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Prerequisites for Royal Mint's Market Excellence Marketing Research Proposal
8 pages (2342 words) , Download 2 , Research Proposal
Free
The principal goal of marketing research is to point out and offer an evaluation of how the marketing dynamics of the consumers' preferences and inclinations – which influence customer behavior. Market research is concerned about markets in a specific manner, while marketing research focuses on the dynamics of the market and marketing processes.
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Air Asia Strategic Marketing Plan Marketing Research Paper
3 pages (1110 words) , Download 4 , Research Paper
The business operates with a dynamic, lean model of business by which customers receive low ticket prices for a no-frills flight experience (Air Asia, 2005). Modeled after RyanAir, another successful and profitable European carrier, Air Asia is finding considerable customer satisfaction and brand loyalty for perceptions of Air Asia's quality and price.
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Chinese Consumer Reasons for Purchasing Luxury Brands in the UK Marketing Dissertation
23 pages (6766 words) , Download 2 , Dissertation
The research topic is “An investigation into Chinese consumers’ reasons for purchasing luxury brands in the UK”, this qualitative research would be categorized as Ethnographic research. Ethnographic research is described as a systematic approach to understand the culture and social life of communities and emphasize and build on the perspective of respondents in the research setting.
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Media Plan for Jays Sporting Goods Marketing Essay
10 pages (2833 words) , Download 2 , Essay
Free
To get this we have first carefully observed the company’s philosophy and the 4P’s of marketing namely Product, Price, Place, and Promotion. The study here tries to understand the current position of the company in the market. It evaluates the competitors like Gander Mountain and Cabela’s, present in the market with the same product, and tries to understand their marketing strategy.
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Perfect Game Theory of Equilibrium Marketing Essay
3 pages (902 words) , Download 4 , Essay
Free
In its broadest sense, it looks at the probability or chance of a person winning or losing when doing an assessment. It takes into account two cases namely; normal form and extensive form as shone below (McCain, 25). The normal form will always reveal that both (R, 1) and (W, q) are Nash equilibrium. It relies on the unbelievable threat by player 2.
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Market Analysis of Leatherman Tool Marketing Essay
3 pages (750 words) , Download 4 , Essay
Free
The range of tools the company provides solutions for the expected and unexpected needs of the younger, as well as the luxury market. LT has 29 years of experience and expertise in the business of developing a combination of tools facilitating its customers with a wide range of solutions for action sports, do-it-yourself, emergency, outdoor, and tactical trades.
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Green Marketing - Corporate Strategies of Multinational Companies Marketing Essay
5 pages (1885 words) , Download 5 , Essay
Free
The focus of the companies towards green marketing shifted in the 80s while during the 90s the legislation related to environmental increased subsequently. This increased the environmental awareness level even in the business domain. The organizations for global business and industries around the world have taken various steps to understand and fight against the risk of climate change and greenhouse gas emissions.
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Virgin Galactic Marketing Essay
7 pages (1750 words) , Download 3 , Essay
Free
The variables that would define the target’s buying behavior would include - their economic situation, lifestyle and their personality, social influence, income, wealth and education and motivation, perception, beliefs and attitudes. The best way to position Virgin Galactic to this target would be to play on their psyche.
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Marketing Products of Bervet Company Marketing Assignment
4 pages (1000 words) , Download 2 , Assignment
Free
The company mainly aims at meeting the key needs of its customers through alcohol sales. Since the company faces a lot of competition from other companies, it is forced to market its products very effectively in order to capture the attention of its customers (Hartley & Hartley, 2008). Customers need to be given a reason for purchasing in a certain company and not in another one.
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Integrated Marketing Communications - British Airways Marketing Case Study
7 pages (1750 words) , Download 3 , Case Study
Free
Every business organization exists primarily to make profits. With an adequate profit, the organization becomes capable of managing its operations and possibly sustaining its growth. However, marketing is a daunting task that needs effective and timely information about the market (Homburg, Sabine & Harley, 2009). 
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Management Strategy and Policy Research - Aramex Marketing Research Paper
15 pages (3914 words) , Download 4 , Research Paper
Free
Generally, Aramex was established in the year 1982 by Fadi Ghandour, who is also the current CEO of the company (“Aramex: Background”). The major product and service offerings of the company are International, Express, Domestic Express, Freight Forwarding, Logistics, Shop & Ship, and Catalogue Services.
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Pension Fund SWOT Analysis & Strategy Marketing Essay
8 pages (2000 words) , Download 5 , Essay
Free
Introduction More than thousands of years the word culture is conceptualized by philosophers, historians, sociologists and anthropologists. In addition, a set of beliefs, values, norms and thinking for behavior of all members of society and their common understandings of each other is called culture.
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The Marketing Mix of Tide Marketing Essay
8 pages (2272 words) , Download 3 , Essay
Free
Tide has tapped foreign markets like India (Loudon, 2002). Tide has targeted their customers and positioned the products in such a way that they have made their products a unique one among the mass. Tide has also faced environmental issues in foreign markets which have been discussed in the section.
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Strategic Audit of Thales Transportation in China Marketing Assignment
10 pages (2913 words) , Download 3 , Assignment
Free
In this paper, Thales Group’s strategic analysis has been carried out in order to outline foreign expansion plan, Thales’ entry in China. The internal analysis has been carried out with the help of SWOT Analysis and to understand the dynamics of the external environment in China, Porter’s Five Forces model has been used.
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Critique of Thomas Friedman's Article It's a Flat World, After All Marketing Term Paper
8 pages (2000 words) , Download 2 , Term Paper
Free
The article started with the mention of Columbus and his visit to India. When he returned back to his kingdom, he declared that the world was round. After 500 years, when the author visited India again, and the serious of interactions and observations led him to think that the world had become flat. 
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Marketing Planning - Domino's Pizza Marketing Essay
6 pages (1500 words) , Download 3 , Essay
Free
In this regards, firstly the report conducts a situational analysis that focuses on the market trend, the product range, the customers and also the competitors of Domino’s. Apart from this, a SWOT analysis and PLEST analysis is also conducted. The situation analysis reveals that the pizza market of UK is quite booming and there are huge demands for different types of pizza such as microwaveable and gluten-free pizzas.
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Thermostate X made up product Marketing Essay
3 pages (750 words) , Download 2 , Essay
Free
Therefore, the target market is outdoor athletes. This paper gives the analysis of the communication process that would help in marketing the product to the target market. To market a product successfully, it is important to establish the product’s communication goal.
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Acer Inc - Strategic Analysis and Strategy Development Marketing Dissertation
13 pages (3651 words) , Download 3 , Dissertation
Free
In order to execute the industry analysis, the researcher would be using the analysis method of Porter's five forces.  Bargaining Power of the Buyers (relatively high): The demand of the buyers is relatively elastic because the hardware and the software products are fairly differentiated in nature. Increasing popularity of online shopping has augmented the bargaining power of the buyers.
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Social Media Audit of a Company Marketing Essay
5 pages (1680 words) , Download 3 , Essay
Free
Since its establishment in 1997, Safaricom Limited has continued to provide products and services ranging from telephony, third-generation (3G), general packet radio services (GPRS), enhanced data GSM environment (EDGE), data, and fax. It also offers Prepay services that include voice mail, prepaid roaming, and international dialing.
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E-Commerce Marketing - Gamebot Inc Marketing Research Paper
8 pages (2296 words) , Download 2 , Research Paper
Free
With the expansion of the North American gaming industry expected to continue in coming years, Gamebot Inc. understands that the present conditions are ideal to launch its E-commerce website Gamebot.com in the region. The service essentially acts as an intermediary between buyers and sellers and allows avid gamers to receive a decent price on computer/video games that they no longer use.
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The Winning Formula for Planning an Event Marketing Essay
8 pages (2000 words) , Download 2 , Essay
Free
Burberry Group plc is a British based fashion house which is well known for distributing fashion and clothing accessories along with different types of fragrances. Burberry has been able to become as one of the most famous fashion companies in the world for its trench coat, which was specially designed by the founder of the company i.e.
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How the company seeks to deliver customer value Marketing Essay
7 pages (1750 words) , Download 3 , Essay
Free
There is uncertainty and increasing pressures on organizations operating around the globe which makes the objective of delivering real customer value quite hard to achieve while maintaining company profit margins also. It is the tendency of leading organizations to shrewdly measure customer satisfaction and then use myriad smartly engineered strategies to that effect in order to efficiently address the challenge of maintaining customer loyalty in the face of fierce competitiveness.
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