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Marketing Essays

Result for Subject Marketing:
19930 essays
Segmentation, Targeting and Positioning Strategies for HSBC Australia Marketing Essay
5 pages (1702 words) , Download 2 , Essay
Free
The business has very high brand recognition according to a 2010 survey of competing financial services brands (HSBC, 13). The target of achieving more customer volume related to personal financial services and planning is the purpose for developing a new market research program to segment, target potential or existing banking services customers, and also position HSBC Australia above other domestic competition.
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Marketing Problems Faced by Apple Marketing Essay
3 pages (1044 words) , Download 2 , Essay
Free
To sell its product to the target market Apple uses its advertising strategy. It invests a significant part of its revenue in its marketing practices. Marketing is an important tool because it helps in boosting up the sales of the brand. It also helps to create the brand image in the minds of the consumers.
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Entrepreneurial Finance of Onset Ventures Marketing Case Study
4 pages (1336 words) , Download 7 , Case Study
Free
Onset Ventures was set up with an initial $5 million fund in 1984 and subsequently raised $30m (Onset I) and $67m funds (Onset II). Out of these funds, two-thirds have been invested in seed and follow-on investments, and the rest is kept as reserves in Onset II. In 1996-97, the size of an average VC fund increased by 40% to $71 billion.
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Market Research Individual Assignment Marketing Essay
3 pages (1020 words) , Download 3 , Essay
Free
This is an understanding that has to be reached upon with the advent of time because market research is a very quintessential aspect of business settings. This is the reason why market research is being given more and more importance by the business top heads and the specialists who devise such plans to take the business forward.
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Thornton's Strategic Choices Marketing Essay
19 pages (5548 words) , Download 2 , Essay
Free
The identification of successful strategies is a key challenge for managers worldwide. Usually, the ability of managers to locate strategies that are able to respond to organizational needs is differentiated, according to personal skills and perceptions. Also, each organization’s external environment is likely to affect, more or less, the progress of strategies of the particular organization.
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Coca-Cola and Pepsi SWOT Analysis Marketing Term Paper
4 pages (1146 words) , Download 3 , Term Paper
Free
The soft drinks vary in taste and color depending on the manufacturer. Indeed, soft drinks control over half of the beverage market. Soft drinks may further de categorized under carbonated drinks and non-carbonated drinks The major players in the soft drinks industry are Coca-Cola and Pepsi, which virtually command more than half of the market.
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Social Media Marketing of UnME Jeans Marketing Research Paper
8 pages (2000 words) , Download 2 , Research Paper
Free
This paper tells that all consumers are seen to be uncomfortable with the idea of being the target of the advertising, and prefer it when they can interact with the brand. When they voluntarily support a brand, they may share it with friends. This would mean that UnMe jeans should make a marketing plan that would allow users to share and directly involved in a constructive dialogue over Facebook.
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Critical Factors that Influence Supplier Selection Marketing Essay
3 pages (750 words) , Download 4 , Essay
High level of competition in markets also avails opportunities for selecting the best of available options for business transactions. This paper seeks to explore three of the factors that influence a corporate entity’s supplier selection. The paper discusses suppliers’ capacity, reliability, and cost.
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National Branding vs Private Label Branding Marketing Essay
3 pages (750 words) , Download 2 , Essay
In all probabilities, consumers believe that the national brands are typically of higher quality. Whether this belief is factual or not is irrelevant to the outcome in the market, as long as consumers believe it. There is very small difference in quality between some national brands and private brands; yet consumers pay more for the national brands.
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Marketing Management of BMW Marketing Coursework
12 pages (2000 words) , Download 3 , Coursework
Free
The conclusion states that the potentials of the firms to compete with their rivals usually depend on their ability to identify marketing strategies that are appropriate for promoting their products/ services. As noted above, successful marketing strategies are rather difficult to be implemented and monitored, due to their complexity and the continuous changes in global market trends.
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Individual Target Market Marketing Essay
5 pages (1436 words) , Download 2 , Essay
Free
The marketing of a company is determined by the consumers or the customers who utilize the company’s products. Basing on the consumers’ essence in the distribution of the producers or the suppliers, there is a need to evaluate various aspects of the customers in the market. A company should uphold excellent delivery of its products or services to the consumers in the market. 
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Company analysis of the Qatari Ezdan real estate company Marketing Research Paper
3 pages (750 words) , Download 3 , Research Paper
Free
Being a Sharia compliant company, investments are locally and internationally recognized. The company has 2,652,497 shares, with over 50 years in operations reflecting long-term goals transformations in infrastructural development. Ezdan real Estate Company has able to increase their revenues from QAR 302million to QAR377million.
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Marketing Process Model by Robert J. Dolan Marketing Term Paper
14 pages (2750 words) , Download 3 , Term Paper
Free
The author states that in relation to the business performance of the organisation, it can be witnessed that the European roots of EADS is quite stronger. However, the aerospace and defence industry based operations of EADS is one of the major considerations for the organisation which entails a range of products and services.
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Team Baldwin - Managing Business in Competitive Market Marketing Essay
7 pages (2042 words) , Download 4 , Essay
Free
Managing the business of a company effectively in a competitive market depends on the ability of the enterprise to anticipate the responses of its competitors in the planning stage and then developing strategies and implementing those strategies to combat the external market forces to support its own policies and existence.
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Advertising and Promotion - The Purpose of Brands and Branding Marketing Essay
6 pages (1656 words) , Download 2 , Essay
Free
Branding informs customers on what to expect to form the brands and ensures that brands are differentiated from those of the competitors and also increases the level of customer loyalty. Branding helps to connect the brand with consumers, and this is done through the creation and identification of a unique brand name, logo, typeface, slogan, and design of that the company which owns the brand.
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The Law of Supply and Demand as Big Principles of Economics Marketing Term Paper
5 pages (1250 words) , Download 2 , Term Paper
Free
Supply and demand are two of the most important and fundamental principles of economics. Supply is the terminology that defines the number of goods and services that producers and manufacturers are willing to avail to market. Demand defines the willingness of buyers to purchase a commodity in the market at a certain price.
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Video Case 1: Chick-fil-A Marketing Assignment
3 pages (750 words) , Download 7 , Assignment
Free
This paper focuses on marketing strategies, positioning strategies and competitive advantage for Chic-fil-A Restaurants Company in the US. Marketing Strategies, Positioning strategies and Competitive Advantage for Chic–fil-A Marketing a company’s products will require philosophical approaches.
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The Tylenol Murders, Ch. 2 Marketing Essay
3 pages (750 words) , Download 2 , Essay
Tylenol murder case has been very important example of effective public relation by Johnson & Johnson. When the company’s popular extra-strength Tylenol capsules were used as murder weapon to kill three people in Chicago on 30 September, 1982, public relation exercise was the major tool used to overcome the crisis and reaffirm its market credibility.
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Business Proposal for Lexiliap Fashion Boutique Marketing Research Paper
4 pages (1317 words) , Download 2 , Research Paper
Free
Leixlip Fashion Boutique is a new product that is set to revolutionalize the way individuals choose what to wear depending on the occasion. The products are meant for individuals regardless of their age, gender, social or ethnic background. The concept is built on providing value for money to all clients so that they make Lexiliap Fashion Boutique their choice destination for their fashion wear and accessories needs.
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Factors that organisation can utilise to help build brand equity Marketing Essay
21 pages (5250 words) , Download 2 , Essay
In undertaking the branding process, it is not only important to win new clients but also maintain the current clients, to ensure business expansion is realized.
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The Launch of a New Line of Organic Products for Starbucks UK Marketing Essay
9 pages (2690 words) , Download 2 , Essay
Free
This marketing plan aims to discuss, analyze and evaluate the planned launch of a new line of organic products for Starbucks UK. For the purposes of effectively meeting the objectives of this marketing plan, the tools of PESTLE analysis and SWOT analysis have been employed in order to examine the internal and external environment in which Starbucks operates.
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Ethical and Social Responsibility Implications - Tobacco Companies Marketing Essay
7 pages (1962 words) , Download 3 , Essay
Free
Consumers all around the world are becoming aware of their health. The governments in different countries are floating awareness campaigns against the habit of smoking. This has led to declining in sales figures of cigarettes in the developed nations, such as the United States. In the United States sale of cigarettes is falling at the rate of around 2 percent per year (Anon., n.d.).
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Trendy Fashionista Marketing Strategy and Customer Satisfaction Marketing Essay
3 pages (956 words) , Download 2 , Essay
Free
Due to our target market of consumers within the age of 20-35 years, the company intends to apply an online/internet marketing strategy. This is necessitated by the fact that the majority of our target market is techno-savvy and that they prefer commodities and services’ price and quality comparison in the social media.
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Integrated Marketing and Communication Marketing Term Paper
10 pages (2855 words) , Download 3 , Term Paper
Free
It would help companies to identify target audiences from the markets and frame the most appropriate strategy to communicate with them. In order to generate the best results, the strategy developed through the IMC process should be consistently used while executing each of all the communication functions made by the firm.
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Competitors and Competitive Rivalry in Stuff Toy Industry Marketing Research Paper
4 pages (1301 words) , Download 4 , Research Paper
Free
Build a Bear workshop does not have direct competitors but has indirect competitors like Hallmark, Pillow Pets, and Webkinz. The Pillow Pets is one of the major threats for Build a Bear because it is one of the most coveted stuff companies which allow manufacturing of customized products as per the client’s instructions.
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Situational Analysis of Unipart Marketing Essay
7 pages (2279 words) , Download 2 , Essay
Free
The company operates in European regions, the United States of America, Australia and Japan (Unipart Logistics, 2013b).   It is one of the largest privately-owned companies in the United Kingdom (UK) and the modes of their transport are rail, air, metro and marine.  The company has hired more than 7000 employees for maintaining its efficient operational system.
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Consumer Behavior - Marketing Honda Cars Marketing Research Paper
10 pages (2809 words) , Download 3 , Research Paper
Free
Consumer behaviour is not just about consumers’ way of buying products but it also includes intangible products like services or experiences of firms. Knowledge of consumer behaviour can be used to educate people on matters pertaining to product regulations or other important aspects of the product. (Hoyer & MacInnis 221)
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Consumer Behavior at McDonalds Marketing Essay
8 pages (2430 words) , Download 3 , Essay
Free
The paper analyses the cultural influences of consumer behavior towards fast food. In India, the culture of the population demands that beef and mutton should be prepared based on cultural beliefs and norms. In addition, beef and mutton offered to Muslim customers should be prepared based on religious laws.
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Marketing Strategy Analysis 2 Marketing Assignment
3 pages (750 words) , Download 2 , Assignment
Wal-Mart has reevaluated the art of online marketing, using methods at huge and striking levels to become one of the top organizations in the broad history of corporate United States (Bachfischer, 2012). This paper will discuss the marketing strategies of Wal-Mart and provide an analysis of the reasons for its success.
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Information Systems and Business Processes Marketing Essay
3 pages (750 words) , Download 2 , Essay
This approach usually applies the systematic attempts towards attaining continuous business improvement, efficiency, and effectiveness in its flexibility, innovation, and integration of technology. Therefore, the video game business will apply the business process management in its business plan for its effective, efficient, and for flexibility that would allow changes in functionality and hierarchical management.
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Internet Marketing Project Marketing Essay
21 pages (5250 words) , Download 3 , Essay
In the onset of advanced information technology, internet marketing has become an integral part of its existence. Marketers use this as an opportunity to market their products and service offerings.
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Innovation, knowledge and learning Marketing Assignment
12 pages (3000 words) , Download 4 , Assignment
Free
The project is conducted using qualitative research techniques in which the literature review provides critical analysis of the researches conducted before providing statements for or against the topic; and the data analysis is done using secondary research techniques. The data are integrated and compiled to arrive at the research findings and analysis.
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Marketing Plan of Skyvision Airlines Marketing Research Paper
7 pages (1750 words) , Download 2 , Research Paper
Free
It is a well established firm in the airlines industry that maintains stable profitability. From (Airlines renew debate over low-cost model, 2011).Nowadays, it is becoming difficult for low cost airlines companies to confront with market competition due to different factors.
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Business to Business Marketing Marketing Term Paper
11 pages (2750 words) , Download 3 , Term Paper
Free
The conclusion from this paper states that the pricing factors are different for business to business markets from the business to consumer markets. In business to business markets, the business customers do not price sensitive whereas in the business to consumers markets, the consumers highly price sensitive.
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Mechanism Of Trade Dispute Settlement In The Light Of International Trading System Marketing Dissertation
3 pages (750 words) , Download 2 , Dissertation
With the onset of globalization, the world has steadily drifted towards an integrated international market. The result is an unprecedented increase in international trade. For some economists this development is both crucial and imperative in the universal pursuit for prosperity and the age-old quest for human development.
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Memo on Granting Heart Transplants Marketing Essay
3 pages (750 words) , Download 3 , Essay
Free
Dr. Doe, Lisa’s father, offered $2 Million in exchange for the heart transplant. The 2 Million dollars is needed by the hospital to finish the construction of its specialized facilities. Under teleological ethics or utilitarian ethics, the most ethical action or decision is the one which benefits the most number of people.
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International Marketing Environment Marketing Research Paper
5 pages (1348 words) , Download 2 , Research Paper
Free
Government and trade are interdependent, and the interdependency has been at its best with regard to international trade. The strategies of the local government have a great impact on any trade or business undertaking. In the same way, the government has a great role to play in the development of the international trade market.
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Business Challenges for Women in the US Military Marketing Essay
3 pages (750 words) , Download 2 , Essay
Free
However, women are slowly evolving into modernization. They chose to serve as a military woman despite of the peril or danger that constituted in it. The United States is now allowing women to serve in the US forces, but they are restricted to direct combat.
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Pricing and Distribution in Marketing Decisions Marketing Research Paper
3 pages (750 words) , Download 2 , Research Paper
al, 2001). On the other hand, good distribution strategies will ensure that consumers are able to get the products at the right time and place (time and place utility) (Anonymous. However, Florissen, et al, (2001) observes that wrong pricing and distribution strategies can easily destroy corporate value than any other mistake in business.
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User Satisfaction about Mobile Phone Network in the East Midland Area of the UK Marketing Literature review
4 pages (1000 words) , Download 2 , Literature review
Free
The service used to be limited as a result of lesser frequencies in the geographic regions covered by the network. The concept of cellular network applies in the contemporary cell phones whereby, improved service is obtained with the reuse of frequencies inside a certain geographic area.
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Lowe's: Category Potential among Female Shoopers Marketing Research Paper
3 pages (750 words) , Download 3 , Research Paper
Free
Preferences of women are different from those of men while doing shopping. Their attitude also differs when it comes to product selection and how they view pricing of different products at different shopping centers. The strategies that are used by different shopping malls need an analysis.
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Facebook and The Economist - Strengths and Weaknesses Marketing Essay
8 pages (2582 words) , Download 2 , Essay
Free
Current statistical findings suggest that Facebook has a greater influence on the way people communicate. The main advantage of using Facebook is that it permits the marketers to be in connection with people all around the day whether they are on their mobile devices, at home or at work, watching TV, or shopping with their friends.
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The Conceptual Framework of Marketing Plan Marketing Research Paper
8 pages (2000 words) , Download 3 , Research Paper
Free
A  marketing plan is a roadmap for the marketing activities and strategic marketing processes of an organization for a specific future time. Firms are attempting to market its products or services to the potential customers giving greater emphasis on strategic marketing and as a result, the firm is virtually attempting to gain an advantage.
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Investigation on Whether Nokia Should Quit the UK Marketing Essay
6 pages (1763 words) , Download 2 , Essay
Free
Nokia Company in the current years has been experiencing a decline in the smartphone market share.  In the U.K, it trails behind its greatest rivals, Apple and Samsung who are overtaking its market annually. This is evident in the records of the declining market share of Nokia in the U.K. with the ever-increasing number of smartphones purchased by individuals.
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Prerequisites for Royal Mint's Market Excellence Marketing Research Proposal
8 pages (2342 words) , Download 2 , Research Proposal
Free
The principal goal of marketing research is to point out and offer an evaluation of how the marketing dynamics of the consumers' preferences and inclinations – which influence customer behavior. Market research is concerned about markets in a specific manner, while marketing research focuses on the dynamics of the market and marketing processes.
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Air Asia Strategic Marketing Plan Marketing Research Paper
3 pages (1110 words) , Download 4 , Research Paper
The business operates with a dynamic, lean model of business by which customers receive low ticket prices for a no-frills flight experience (Air Asia, 2005). Modeled after RyanAir, another successful and profitable European carrier, Air Asia is finding considerable customer satisfaction and brand loyalty for perceptions of Air Asia's quality and price.
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Chinese Consumer Reasons for Purchasing Luxury Brands in the UK Marketing Dissertation
23 pages (6766 words) , Download 2 , Dissertation
The research topic is “An investigation into Chinese consumers’ reasons for purchasing luxury brands in the UK”, this qualitative research would be categorized as Ethnographic research. Ethnographic research is described as a systematic approach to understand the culture and social life of communities and emphasize and build on the perspective of respondents in the research setting.
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Media Plan for Jays Sporting Goods Marketing Essay
10 pages (2833 words) , Download 2 , Essay
Free
To get this we have first carefully observed the company’s philosophy and the 4P’s of marketing namely Product, Price, Place, and Promotion. The study here tries to understand the current position of the company in the market. It evaluates the competitors like Gander Mountain and Cabela’s, present in the market with the same product, and tries to understand their marketing strategy.
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Perfect Game Theory of Equilibrium Marketing Essay
3 pages (902 words) , Download 4 , Essay
Free
In its broadest sense, it looks at the probability or chance of a person winning or losing when doing an assessment. It takes into account two cases namely; normal form and extensive form as shone below (McCain, 25). The normal form will always reveal that both (R, 1) and (W, q) are Nash equilibrium. It relies on the unbelievable threat by player 2.
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Market Analysis of Leatherman Tool Marketing Essay
3 pages (750 words) , Download 4 , Essay
Free
The range of tools the company provides solutions for the expected and unexpected needs of the younger, as well as the luxury market. LT has 29 years of experience and expertise in the business of developing a combination of tools facilitating its customers with a wide range of solutions for action sports, do-it-yourself, emergency, outdoor, and tactical trades.
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