Plastic Surgery Issues - Research Paper Example

Some of the known constructive surgeries are conducted on physical birth defects including cleft lips, ear deformities, and traumatic injuries. On the other hand, cosmetic or aesthetic procedures are usually conducted to alter different parts of the body are direct and advised by doctors. Some of the surgeries that are conducted of the form include making the breasts larger in what is called augmentation mammoplasty or making them smaller in the process called reduction mammoplasty. Nonetheless, perfect surgery usually depends on the qualification of the doctor.

            The Plastic Surgery Institute of Miami offers diverse plastic surgery services designed as a response to the market demands. The surgeries offered at the institution significantly improve the appearance of people who decide to go through the process. This paper presents a marketing and brand promotion strategy for the breast surgery procedure at the institute. The procedure enables different women to have the kind of breast appearance that makes them happy. The life of women who undergo the procedure gets better because of improved appearance and perfect breasts. 

Message Strategy

            The plastic strategy procedures provided by the institute target women aged 18 years and above (Sharma and Raghuvir 174). The institute recognizes that great transformations are ongoing in society that has also altered the perception of people about women’s appearance and the characteristics of perfect breasts. The institute offers tailor-made breast surgery procedures that fully transform the appearance of breasts and meets the needs of women who choose to go for it. 

 Key Consumer Insights

            The institute offers breast surgery procedures that achieve various goals. The procedure ensures breast augmentation and transforms smaller breasts into significantly sizable ones. The mastopexy procedure fully lifts sagging breasts and reshapes them to stand still again. This procedure ensures that women can have the perkiness and youthful appearance of breasts. The institute also offers a breast reduction procedure that reduces that size and eliminates different marks on the skin around the breast.  

Message Objective

            The message seeks to ensure that the institute can escalate the number of women visiting their facility to undergo plastic surgery procedures on their breasts. The message also seeks to position the institute in the marketplace as a leader in breast surgery services with one hundred percent desirable results.

Selling Premise

            The institute provides breast surgery services in ways that meet the client's demands and expectations. The client is assured of a one hundred percent procedure that transforms their breasts without complications and at significantly reasonable costs.

Big Idea

            The big idea about the plastic surgery procedures at the institution is being offered by highly skilled professionals. The institute gives potential clients the opportunity to undergo initial medical checkups free of charge. Clients provide a one off payment to the institution without any hidden costs. The significance of the procedures offered at the institute is done in such a way that the feedback from clients to other potential customers escalates the number of clients. The key customer benefits of the breast surgery procedure are in relation to one hundred percent transformation of breasts without any side effects. The institute also provides ongoing support to the clients.  

Message Design and Execution

            The design of the message entails the delivery of the message through the media and word of mouth. The institute is designed through a one-minute television advertisement. The advertisement is facilitated by a former client who has agreed to feature with her motivational talk. The client motivational talk is recorded and taken on television stations (Sharma and Raghuvir 174). The same production is also done in audio and taken to radio stations. The execution of the message is through the airing of the audio and video production in the stations. However, the institute also relies on clients who have undergone the same procedure to market breast surgery through word of mouth. The institute believes that word of mouth remains the most effective marketing approach through which executing the message strategy can realize great results.