Free Marketing Essay Examples and Topics | Page 312

Diagnostic Advertising Profile - Build-a-Bear Workshop Marketing Research Paper

5 pages (1375 words) , Download 2 , Research Paper

Free

Generally, the objective setting involves setting communication as well as sales objectives (Kotler & Armstrong, 634). Hence, the advertising objective is designed to incorporate the communication goal which the advertising and promotional activities aim to achieve with the target market in terms of sales.

Preview sample

A critical assessment of marketing analysis tools Marketing Essay

5 pages (1250 words) , Download 3 , Essay

Free

A Critical Assessment of Marketing Analysis Tools Background Companies are often challenged externally or internally to examine their positioning in the given marketplace, business or industry. To complement this, a multitude of models and theories have been established (Koch, 2000).

Preview sample

sponsored ads

Hire a pro to write
a paper under your requirements!

Win a special DISCOUNT!

Put in your e-mail and click the button with your lucky finger

YOUR PRIZE:

—

Apply my DISCOUNT

Factors Affecting Marketing Strategy Marketing Essay

8 pages (2257 words) , Download 3 , Essay

Free

From the present study, it is clearly obvious that various marketing and promotional strategies such as focusing on parents as the key reference group and developing word-of-mouth strategy are among the vital factors evaluated in the study for the off-brand product to gain its importance in the market.

Preview sample

Analysis of Fairlawn Hotels Marketing Case Study

7 pages (2001 words) , Download 3 , Case Study

Free

Porter’s five force model is an important strategic marketing tool that helps an organization identify potential market or industry opportunities. The organizations within an industry can identify potential competitive advantages through the implementation of Porter’s five force analysis to develop significant corporate and business strategies.

Preview sample

Impacts of Stress to Employees and Employer Marketing Research Paper

9 pages (2732 words) , Download 6 , Research Paper

Free

An overstressed employee will have to find a place to offload the psychological burden from the stress, and the more likely person to suffer is the spouse. This stresses the need for the adoption of better stress management approaches for employees who are leading a happy social life contribute significantly to the performance of the organization.

Preview sample

Marketing Environment of Walt Disney Holidays Marketing Essay

11 pages (3215 words) , Download 4 , Essay

Free

Marketing management calls for the management of a firm’s marketing resources and activities by applying optimum marketing techniques; influenced by the firm’s size, corporate culture, and the industry that the firm is in. This is further made possible by the availability of detailed objectives, understanding of the internal structures of the business and the market in which the firm operates.

Preview sample

Media of The Plastic Surgery Institute Of Miami Marketing Research Paper

3 pages (750 words) , Download 2 , Research Paper

Free

The surgery institute sets concrete, measurable and achievable goals. Its management engages with their fans through the social media by giving their clients reasons to talk about their surgery services and encouraging other new customers to visit the institute.

Preview sample

Marketing - PEST Analysis of M&S Company Marketing Essay

7 pages (2143 words) , Download 2 , Essay

Free

In 1994, Marks partnered with Thomas Spenser who was a cashier at wholesale in Dewhirst, and together they opened their first shop in Leeds in1994. It is an international company that spreads through parts of North America, Europe, and Asia. To carry out a PEST analysis on this company, we first need to understand the macro and micro factors that affect it.

Preview sample

Elements of a Marketing Strategy of Nestls Breakfast Cereal Division Marketing Essay

6 pages (1659 words) , Download 3 , Essay

Free

Based on the myths, marketers normally target the influential audience by devising colorful advertisements that air during prime time shows that are popular among the young generation. Sheth (2011) stated that parents normally make their purchase decision based on the preference of their children as they will always try to appease them.

Preview sample

Analysis of Marketing Strategies and Slogans of Vodafone Marketing Case Study

10 pages (2500 words) , Download 2 , Case Study

Free

Even though T-Mobile has effectively marketed its brands in the Germany market, the company has not reached a level of effectively competing with Vodafone at the international level. As such, there is a need for the company to emulate more marketing strategies in order to face its rivals in the mobile telecommunication industry.

Preview sample

Market Opportunities Nestle Breakfast Cereals Marketing Essay

6 pages (1654 words) , Download 4 , Essay

Free

With a 4% growth in 2012, breakfast bowls of cereal present an opportunity for companies in the U.K. The market remains competitive with competition from pastries, cereal bars, and biscuits as well as porridges. Consumers over 50, given their need for greater convenience and behavior of eating more at home, maybe inclined towards “hot cereal” products.

Preview sample

Strategic Analysis Of Crh Plc Marketing Case Study

9 pages (2250 words) , Download 14 , Case Study

Free

STRATEGIC ANALYSIS OF CRH PLC. This paper involves a strategic analysis and a business analysis of CRH PLC, a building material manufacturing entity with its headquarters in Ireland. The company has focused on an internationalisation and expansion drive since the 1970s.

Preview sample

Information and Privacy Management in Human Resource Information Systems Marketing Research Paper

8 pages (2000 words) , Download 2 , Research Paper

Free

Strauss stressed that a marketing planning process must be systematic, strategic and well-grounded in terms of various contents to be included in the system. The first step in the model- that is planning and budgeting cycle- defines all the interfaces, milestones and marketing activities in the form of the project plan and project organization.

Preview sample

Graduate Employability Aspect of Human Resource Management and Marketing Marketing Literature review

4 pages (1447 words) , Download 3 , Literature review

Free

A number of scholars, both ancient and recent, have conducted research and critically analyzed the forces behind the persistent existence of wide gaps between employer expectations and employee requirements. To address this concern satisfactorily, it has always been studied under the SERVQUAL, GAPs, and the HEDPERF versus SERVPERF Models of Service Quality (Buttle, F. 1994, 45).

Preview sample

Consumer Website Analysis Marketing Essay

5 pages (1482 words) , Download 3 , Essay

Free

The Inferno Fan page sets Little Inferno Entertainment Fireplace as a brand meant for a specific community. It belongs to a specific group of people who would find fun in burning their toys and achieving emotional satisfaction. One of the advertising lines reads, “so snuggle up warm - it's cold outside!”. This line gives the consumer an idea of when one can use the product.

Preview sample

Groupe Danones Strategy Marketing Case Study

2 pages (500 words) , Download 10 , Case Study

Free

Groupe Danone’s strategy under Franck Riboud’s leadership is to take advantage of the emerging markets while at the same time optimizing on the local market. This is achieved through mergers and acquisitions in entering new market, either locally or internationally.

Preview sample

Consumer Behavior - Marketing Honda Cars Marketing Research Paper

10 pages (2809 words) , Download 3 , Research Paper

Free

Consumer behaviour is not just about consumers’ way of buying products but it also includes intangible products like services or experiences of firms. Knowledge of consumer behaviour can be used to educate people on matters pertaining to product regulations or other important aspects of the product. (Hoyer & MacInnis 221)

Preview sample

The Social Media LinkedIn Marketing Essay

3 pages (1005 words) , Download 4 , Essay

The marketing strategy, the business model, and the use of the site by the marketers have been closely analyzed. This unique social media vehicle is being treated as a useful source to establish connections by people in terms of showcasing their talent. This in turn is assisting the site to earn its revenue.

Preview sample

MARKETING OF BODY IMPLANTS Marketing Essay

6 pages (1500 words) , Download 2 , Essay

Free

In one way or the other, all these elements must relate very well and perfectly in order for there to be a comprehensive and successful marketing process. In most cases, the process starts with the consumer or buyer, needing a particular product or service, for which a producer must make available through acts of ingenuity.

Preview sample

The American Marketing Association: Marketing Theory Marketing Term Paper

7 pages (2234 words) , Download 2 , Term Paper

Free

This definition of marketing forms the core of all marketing theories that have been developed by various authors. It emphasizes the purpose that marketing has in businesses or organizations. Keeping in mind the concept of marketing theories and techniques, the establishment and operation of a new business venture would be discussed.

Preview sample

Service Technologies in TGI Fridays Marketing Essay

2 pages (500 words) , Download 8 , Essay

Free

T.G.I Fridays provide mass customization service to the customers to maintain the standard and make them feel valued. The service technologies used by the restaurant include the Point of Sale (POS) to rationalize its front and back office procedures to make the guests enjoy the service and experience the quality of offerings.

Preview sample

Sony Corporation Marketing Research Paper

20 pages (5000 words) , Download 4 , Research Paper

Free

Sony group has many segments like electronics, music, motion pictures and financial services. These include Sony Electronics, Sony Computer Entertainment, Sony Pictures Entertainment, Sony music entertainment, Sony Financial. Sony is the third-largest manufacturer of television in the world after Samsung Electronics and LG Electronics.

Preview sample

Specifics of International Marketing Marketing Essay

5 pages (1665 words) , Download 3 , Essay

Free

Over the last few decades, the business environment has expanded and organizations are venturing into the international markets to gather more customers for their products. While designing an international market entry mode is the best strategy to push business to the global environment, international markets are quite sensitive.

Preview sample

The Segmentation of Nike Inc Marketing Essay

10 pages (1500 words) , Download 3 , Essay

Free

The company is positioned as a luxury product that promises quality and experience to consumers. In 2012, Nike released another innovative product, the Nike Fuel Band. At the end of the year, it came up with a second generation of the Fuel Band. The product was an instant success owing largely to the brand image of Nike.

Preview sample

Strategic Management and Marketing for the Luxury Goods by Vivienne Westwood Marketing Assignment

13 pages (4049 words) , Download 18 , Assignment

Free

Luxury Goods Company Vivienne Westwood has been selected sample organization in the paper and the study will conduct a marketing audit in order to help the sample organization decide on a marketing strategy. Organizations should use both strategic and tactical marketing plans in order to design marketing strategies.

Preview sample

Ad Proposal for Apple 2014 Marketing Essay

6 pages (1500 words) , Download 2 , Essay

Free

Ad Proposal for Apple 2014 This paper will propose a plan for a new ad campaign for Apple to be launched in the year 2014 that will have a pressure to maintain the already built brand image of the company and also to take it to a new level in the global information technology industry.

Preview sample

Marketing in Photography Marketing Essay

3 pages (750 words) , Download 2 , Essay

Product and brand are terms that are related because of several properties shared by them. Brand relies on the nature of the product or service. These attributes when used to market the product, and distinguish it from its competitors in the market gives birth to Brand.

Preview sample

Marketing Principle Marketing Assignment

3 pages (750 words) , Download 2 , Assignment

Free

These factors affect the performance but can be controlled by the manager. It involves being proactive and ensuring that the actions are taken based on evaluation. The case of tip top is simple because of the management system. In fact, the focus of the business has been on geographical production and marketing focusing on the local customers only (Kotler and Keller, 2007, p.

Preview sample

International Marketing Project 2/1 Marketing Assignment

3 pages (750 words) , Download 3 , Assignment

The hypothesis was on companies that attract consumer communication but still maintain a harmonious relationship with current clients. Interviews were carried out on 20 representatives of tourism firms, 15 from restaurant, 10 to represent travel agencies, and 5 from the transportation organizations.

Preview sample

Goodwill Industries - Marketing to a Variety of Customer Types Marketing Essay

4 pages (1112 words) , Download 4 , Essay

Free

Goodwill has three types of customers, which are dependent on the various product lines within which the business operates. The first line is retail training; the company trains people of various selling skills. The first bunch of customers refers to those seeking training on retail skills such as selling skills, marketing skills, and stores management.

Preview sample

Sustainability and the Green Supply Chain in Toyota Motor Corporation Marketing Essay

12 pages (3639 words) , Download 2 , Essay

Free

Toyota Motor Corporation (TMC) is a renowned automobile manufacturer, producing millions of vehicles for worldwide customers. The company, operating in worldwide business market segments is based on different activities that include ‘research & development (R&D), sales, manufacturing, and exports.

Preview sample

Sustainability and the Green Supply Chain in Ford Motor Company Marketing Essay

12 pages (3651 words) , Download 4 , Essay

Free

In relation to the automobile industry, it can often be viewed that the demand for vehicles has been constantly increasing throughout the globe. Correspondingly, The Ford Motor Company is regarded as one of the leading and renowned automobile companies in the world. The company is based in Michigan, US, and operates in excess of 200 nations across the world.

Preview sample

Integration of Internet and Social Media in the Marketing Strategies of a Small Business Marketing Essay

11 pages (3189 words) , Download 3 , Essay

Free

Twinkles Children’s Gear company relied on traditional marketing methods such as newspaper ads, posters, leaflets, etc. to advertise their shop and shows. It also stages quarterly fashion shows to showcase its new styles of children’s clothes. The company explored the internet and social media advertising to boost their sales and indeed, sales increased more than 100% in just one year.

Preview sample

New Life for Bad Devices Marketing Essay

4 pages (1036 words) , Download 2 , Essay

Free

It is without question that mobile devices and cellular phones have ultimately reshaped the world in which we live. It is difficult to imagine a society in which photography, music, and mobile communications could take place without the use of DSLR cameras, iPods, iPads, and cellular phones that package many of these products into one.

Preview sample

What Makes Panasonic Successful Marketing Essay

9 pages (2489 words) , Download 2 , Essay

Free

Panasonic’s founder, Konosuke Matsushita, was born in 1894. With constant struggle and suffering throughout his life, he was able to found his own business in 1917. Thus, on March 7, 1918, Panasonic got its start when Matsushita set up Matsushita Electric Housewares Manufacturing Works with only three employees (Panasonic Corporation, 2013b).

Preview sample

Marketing Plan for Hydra-Energy Shot Marketing Essay

10 pages (2795 words) , Download 4 , Essay

Free

Hydra-Energy Shot can be described as smooth tasting, low in calories (50 calories), added electrolytes, B12 (for energy), and assorted fruit flavors. Also, Hydra-Energy Shot is a sports drink that hydrates the human body as well as gives a guaranteed additional 6 hours of energy for performing daily activities.

Preview sample

Market Entry Strategy.Contemporary International Marketing Issue. Wal-Mart Stores Inc Marketing Assignment

8 pages (2000 words) , Download 2 , Assignment

Free

Wal-Mart Stores Inc is recognised as one of the renowned American multinational retailer operating successfully, since 1962. Being headquartered in United States, it operates in more than 15 countries in about 8,500 stores in the entire globe.

Preview sample

Industry Readiness for Going Global 2 Marketing Assignment

3 pages (750 words) , Download 3 , Assignment

Free

The mobile phone industry offers various products and services to the users. Cell phones are the major products of the mobile phone industry. The industry offers wide range services, which include communication, messaging, games, entertainment, social interactions, video conferencing, Bluetooth, accessing internet services, taking pictures, recording videos, sharing information, and business services like advertising, marketing, paying bills, following stock markets, accessing financial reports, and research among other services.

Preview sample

Engineering Economy and Geo-Resource Evaluation and Investment Analysis Marketing Term Paper

15 pages (4001 words) , Download 2 , Term Paper

Free

This study is done through the history of Exxon Mobil, highlighting the ten events. The events are about the important management of the Economy of the company and the behavior of the company stock. The report will culminate into data analysis in which it will show the values of the stock found during the semester.

Preview sample

Tescos Marketing Story Marketing Essay

4 pages (1960 words) , Download 2 , Essay

Free

One of the major and all-encompassing marketing concepts highlighted by this article is that of retail management and consumer behavior. The U.K, like its developed counterparts, is facing a change in its demographics with a skewed population pyramid (KPMG, 2013). The so-called “aging population” translates to changing customer habits based on age.

Preview sample

What Makes Hyundai Cars Excellent Value For the Money Marketing Assignment

4 pages (1000 words) , Download 2 , Assignment

Free

First and foremost initial purchase cost was one of the main determining factors in making her choice. Considering the amount for down-payment, the budget to purchase the vehicle was around $18,000 in order to maintain an affordable monthly payment. The decision to buy a specific vehicle was influenced by several important qualities.

Preview sample

Marketing to the Bottom of the pyramid Marketing Case Study

7 pages (1750 words) , Download 2 , Case Study

Free

Based on this research in order to formulate an effective strategy, the company has to emphasize on certain important guidelines or rather questions in order to determine the ability of the strategies to provide answers to such questions: Is the price of the product affordable? Is the product being properly promoted? Is the product accessible? Are adequate places available for selling the product?

Preview sample

Reasons why the Proof for the Existence of God is Necessary Marketing Research Paper

6 pages (1500 words) , Download 3 , Research Paper

Free

Operations of all companies today largely depend on the actions of the leaders. All companies strive towards a common purpose for their output. It is worth noting that individual employees also rely on the management team of the organization for a common goal.

Preview sample

Online Marketing Trends in 2014 Marketing Essay

5 pages (1579 words) , Download 2 , Essay

Free

Jayson Demers is the author of the article, “The top seven online marketing trends that will dominate 2014.” The article was published on 17th September 2013. The editorial discusses the new online tools and strategies of marketing that firms are adopting that could dominate the approach to marketing next year.

Preview sample

Why Sport Sponsorship is important for a company marketing strategy Marketing Dissertation

45 pages (11250 words) , Download 3 , Dissertation

With fierce competition all over the globe and increase in globalization and its effects, marketers have turned sports sponsorship activities into large scale marketing campaigns. The broad aim of this research work is to determine the significance of sports sponsorship for Nike as part of its marketing strategy.

Preview sample

Situational Analysis of Dixons Retail Plc Marketing Case Study

10 pages (2864 words) , Download 4 , Case Study

Free

The company, through its promotional technique, would like to create awareness among both the end-user as well as the health care providers who are responsible for prescribing medication for the patients. The company is also aiming to target the professional medical community through different types of advertising modes.

Preview sample

The Future of Cameras Marketing Essay

5 pages (1393 words) , Download 3 , Essay

Free

A product life cycle (PLC) is a representation of the different stages that a product goes from development to withdrawal from the market. The different stages of the product life Cycle are research & development, introduction, growth, maturity, saturation, decline, and withdrawal or re-invention. There is no fixed time period for the Product Life Cycle.

Preview sample

Marketing and Promotion of Samsung Galaxy Gear Smartwatch Marketing Essay

6 pages (1590 words) , Download 4 , Essay

Free

The Samsung Galaxy Gear smartwatch has been developed to work as a companion for a range of smartphones and Samsung Tablets which run on Android version 4.3 i.e. Jelly Bean or higher includes some of the most selling products of Samsung like Galaxy Note3 and Galaxy Note 10.1 which is yet to be released.

Preview sample

A Dynamic System for Improving Performance Marketing Essay

3 pages (892 words) , Download 2 , Essay

Free

The HP Company is popular as HP and is one of America’s information technology multinational corporations with its headquarters in Palo Alto, California. It focuses on the provision of hardware, software as well as services to its consumers within the scope of small- and medium-sized and large enterprises such as government customers in the health and education sectors.

Preview sample

The Television Action Program And Provide Methods to Strategically Position Marketing Essay

10 pages (2500 words) , Download 2 , Essay

Free

Examining the various factors responsible for past success as well as present issues of the club will help in devising strategic solutions for the Club. This project will include primary as well as secondary analysis. Secondary analysis will focus on best practices and success factors in fundraising. Primary research will include interview with the club members. Recommendations will focus on the overall process improvement and alternative strategies.

Preview sample

Marketing Essays