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Marketing Essays

Result for Subject Marketing:
19897 essays
Impact of introduction of business intelligence tools in organization Marketing Research Paper
7 pages (1750 words) , Download 4 , Research Paper
Free
The researcher aims to examine the information landscape of an organization before the implementation of a business intelligence tool and the after effects of the implementation. He will also look into the different technologies available and how each technology varies with the organization type and organization size.
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Fast Food Related Restaurants: McDonalds Marketing Term Paper
17 pages (4664 words) , Download 2 , Term Paper
Free
However, it has been noted that the company confronts numerous issues. One among them is related to paying the workers low wages. It has been recognized that such grave issues tend to hamper the overall effectiveness of the organization. In order to resolve the issues, it is quite significant for the company to revise its strategies.
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FREITAG - an Innovator in Product Development and Environmental Sustainability Marketing Essay
11 pages (3455 words) , Download 5 , Essay
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Launched in 1993, graphic design brothers Daniel and Markus Freitag found an opportunity in the European market. Messengers, who generally travel by bicycle, maintained one consistent problem: when attempting to deliver their goods and services, the riders always found their bags wet. The Freitag brothers set out to design waterproof, functional, and heavy-duty bags that would withstand the elements.
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Pricing: New Product Development Marketing Essay
14 pages (3691 words) , Download 5 , Essay
Free
In comparison with the competitors, Eco Car Bin is far better and superior product in term of quality and price. The company will use different pricing strategies in different occasions for the attraction of target customers and the company is hopeful that this product will take most of the market share, because of its high quality and reasonable price.
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Analysis of the Marketing Strategy of Apple Inc: 1997 2011 Marketing Essay
10 pages (2500 words) , Download 2 , Essay
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Apple leads the industry with its ability to control the markets through innovations. Apple Inc is one of the world's largest technology companies with its headquarters in Silicon Valley reported profits of $1.67 billion. Amongst the competitors of Apple who reported losses was Microsoft which reported a very low profit margin.
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Marketing Plan: The Cambridge Science Pharmaceutical (CSP) Marketing Essay
11 pages (2750 words) , Download 4 , Essay
Free
This essay discusses medicare products produced by Cambridge Science Pharmaceutical company that include those that aim at treating metabolic disorders, immune deficiencies, and gastrointestinal among other acute and chronic medical conditions. The researcher analyzes the topic of obesity and also identifies it's common problems.
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Tata Cross Culture Analysis Marketing Essay
10 pages (2926 words) , Download 2 , Essay
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The person whose efforts brought the model was Mr. Ratan Tata as he decided to make a car to target the low-cost families and finally has become existent. Although being a lengthy procedure and time-consuming option but due to the strong will and decisive efforts of Mr. Ratan Tata, it was finally designed with an attractive shape.
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Zara - The Fast Fashion Leader Marketing Essay
18 pages (4500 words) , Download 4 , Essay
Free
This essay discovers Zara company. This is supported with a lean production and procurement system that recognises significant cost controls in the operational model. Further advantages include the ability to ensure a two week lead time on fashion merchandise from the design phase to final in-store delivery as well as a team-oriented.
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S.W.O.T. Analysis of Maaco Auto Body & Painting Marketing Research Paper
7 pages (1750 words) , Download 4 , Research Paper
Free
Current statistics reveal a weekly auto repair service of 12,000 cars or 600,000 per annum (MAACO: About MAACO, par. 1). The total number of auto body shops within the United States area and Canada already reached 500, indicating that they are “North America’s number-one automotive aftermarket franchise in terms of unit sales.
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Risk Factors for Julio Nunes Nesto Marketing Essay
12 pages (3463 words) , Download 3 , Essay
Free
The chronic experience of JNN and his two children to racial discrimination puts him at a high risk of mental disorder. Studies (Crocker, 2007; McKenzie 2006) have shown compelling and growing evidence that racism may put victims at a higher risk of mental distress and illness. In the case of JNN, these risks can be identified as follows in order of severity.
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Visual Search Tasks Marketing Essay
3 pages (1100 words) , Download 3 , Essay
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Recent theories and researches have enriched the knowledge of human experience and methodology over various visual search tasks. Over a module, theories over set-size and search-type effects are to be exemplified in this article under the lights of categories and propositions of cognitive formats of human visual search.
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Research on Classic Airlines Marketing Research Paper
3 pages (750 words) , Download 2 , Research Paper
Free
The industry standard net margin in the airline industry is 2.4% which means that the results achieved by Classic Airlines are 2.29% below the industry standard (Dun & Bradstreet, 2011). Two factors that are driving costs up for the company are raising labor and fuel costs.
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Advertising, Sales Promotion or Public Relations Marketing Term Paper
4 pages (1000 words) , Download 2 , Term Paper
Free
Advertising, sales promotion and public relations are the main tools of promotion for companies whereby they communicate with customers in varied ways to achieve their corporate goals.The four elements of marketing are product, price, place and promotion, which can be combined in making an efficient and effective marketing strategy.
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Differences between Qualitative Research and Quantitative Research Marketing Essay
7 pages (1750 words) , Download 3 , Essay
Free
Qualitative and quantitative researches are two different approaches that deal with each aspect of the concerned study in a different perspective. The methods and techniques adopted for each category is also different and this term paper discusses both the researches in details and their link to digital information.The interpretation of the results collected also varies according to the researcher due to diversity and complexity of views.
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Exporting Products to China: Cultural Environment for Chinese Biscuit Consumers Marketing Essay
2 pages (607 words) , Download 2 , Essay
Free
The Chinese market is characterized by intense competition with more and more players entering the market constantly. This has been primarily due to the stimulation of the western lifestyle and increases in the consumption of imported biscuits in the Chinese market. A wide variety of biscuits with diverse flavors have occupied the store shelves, such as the different styles of cookies, biscuits cereal bars, etc.
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How the Project BurjKhalifa Was Managed Marketing Assignment
6 pages (1727 words) , Download 4 , Assignment
Free
The Middle East countries have also realized the importance of diversifying their economic strengths rather than depending on natural oil and gas. Hence, most countries like UAE, Saudi Arabia, and Oman, etc are trying to develop their tourism sectors by bringing a number of developments. The infrastructural developments in these countries especially in UAE and Saudi Arabia have been commendable.
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Four Seasons Hotels Inc and Its Position in the Hospitality Industry Marketing Essay
8 pages (2330 words) , Download 2 , Essay
Free
Four Seasons Hotels has expanded into a chain that has 85 properties in over 35 countries across the globe with an employee base of over 30,000 (fourseasons.com, n.d.). Four Seasons has carved a very unique and prominent place for itself in the hospitality industry because of the very high and customized service that it provides to its customers.
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Segmentation, Targeting and Positioning Strategies for HSBC Australia Marketing Essay
5 pages (1702 words) , Download 2 , Essay
Free
The business has very high brand recognition according to a 2010 survey of competing financial services brands (HSBC, 13). The target of achieving more customer volume related to personal financial services and planning is the purpose for developing a new market research program to segment, target potential or existing banking services customers, and also position HSBC Australia above other domestic competition.
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Marketing Problems Faced by Apple Marketing Essay
3 pages (1044 words) , Download 2 , Essay
Free
To sell its product to the target market Apple uses its advertising strategy. It invests a significant part of its revenue in its marketing practices. Marketing is an important tool because it helps in boosting up the sales of the brand. It also helps to create the brand image in the minds of the consumers.
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Entrepreneurial Finance of Onset Ventures Marketing Case Study
4 pages (1336 words) , Download 7 , Case Study
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Onset Ventures was set up with an initial $5 million fund in 1984 and subsequently raised $30m (Onset I) and $67m funds (Onset II). Out of these funds, two-thirds have been invested in seed and follow-on investments, and the rest is kept as reserves in Onset II. In 1996-97, the size of an average VC fund increased by 40% to $71 billion.
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Market Research Individual Assignment Marketing Essay
3 pages (1020 words) , Download 3 , Essay
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This is an understanding that has to be reached upon with the advent of time because market research is a very quintessential aspect of business settings. This is the reason why market research is being given more and more importance by the business top heads and the specialists who devise such plans to take the business forward.
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Thornton's Strategic Choices Marketing Essay
19 pages (5548 words) , Download 2 , Essay
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The identification of successful strategies is a key challenge for managers worldwide. Usually, the ability of managers to locate strategies that are able to respond to organizational needs is differentiated, according to personal skills and perceptions. Also, each organization’s external environment is likely to affect, more or less, the progress of strategies of the particular organization.
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Coca-Cola and Pepsi SWOT Analysis Marketing Term Paper
4 pages (1146 words) , Download 3 , Term Paper
Free
The soft drinks vary in taste and color depending on the manufacturer. Indeed, soft drinks control over half of the beverage market. Soft drinks may further de categorized under carbonated drinks and non-carbonated drinks The major players in the soft drinks industry are Coca-Cola and Pepsi, which virtually command more than half of the market.
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Social Media Marketing of UnME Jeans Marketing Research Paper
8 pages (2000 words) , Download 2 , Research Paper
Free
This paper tells that all consumers are seen to be uncomfortable with the idea of being the target of the advertising, and prefer it when they can interact with the brand. When they voluntarily support a brand, they may share it with friends. This would mean that UnMe jeans should make a marketing plan that would allow users to share and directly involved in a constructive dialogue over Facebook.
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Critical Factors that Influence Supplier Selection Marketing Essay
3 pages (750 words) , Download 4 , Essay
High level of competition in markets also avails opportunities for selecting the best of available options for business transactions. This paper seeks to explore three of the factors that influence a corporate entity’s supplier selection. The paper discusses suppliers’ capacity, reliability, and cost.
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National Branding vs Private Label Branding Marketing Essay
3 pages (750 words) , Download 2 , Essay
In all probabilities, consumers believe that the national brands are typically of higher quality. Whether this belief is factual or not is irrelevant to the outcome in the market, as long as consumers believe it. There is very small difference in quality between some national brands and private brands; yet consumers pay more for the national brands.
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Marketing Management of BMW Marketing Coursework
12 pages (2000 words) , Download 3 , Coursework
Free
The conclusion states that the potentials of the firms to compete with their rivals usually depend on their ability to identify marketing strategies that are appropriate for promoting their products/ services. As noted above, successful marketing strategies are rather difficult to be implemented and monitored, due to their complexity and the continuous changes in global market trends.
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Individual Target Market Marketing Essay
5 pages (1436 words) , Download 2 , Essay
Free
The marketing of a company is determined by the consumers or the customers who utilize the company’s products. Basing on the consumers’ essence in the distribution of the producers or the suppliers, there is a need to evaluate various aspects of the customers in the market. A company should uphold excellent delivery of its products or services to the consumers in the market. 
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Company analysis of the Qatari Ezdan real estate company Marketing Research Paper
3 pages (750 words) , Download 3 , Research Paper
Free
Being a Sharia compliant company, investments are locally and internationally recognized. The company has 2,652,497 shares, with over 50 years in operations reflecting long-term goals transformations in infrastructural development. Ezdan real Estate Company has able to increase their revenues from QAR 302million to QAR377million.
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Marketing Process Model by Robert J. Dolan Marketing Term Paper
14 pages (2750 words) , Download 3 , Term Paper
Free
The author states that in relation to the business performance of the organisation, it can be witnessed that the European roots of EADS is quite stronger. However, the aerospace and defence industry based operations of EADS is one of the major considerations for the organisation which entails a range of products and services.
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Team Baldwin - Managing Business in Competitive Market Marketing Essay
7 pages (2042 words) , Download 4 , Essay
Free
Managing the business of a company effectively in a competitive market depends on the ability of the enterprise to anticipate the responses of its competitors in the planning stage and then developing strategies and implementing those strategies to combat the external market forces to support its own policies and existence.
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Advertising and Promotion - The Purpose of Brands and Branding Marketing Essay
6 pages (1656 words) , Download 2 , Essay
Free
Branding informs customers on what to expect to form the brands and ensures that brands are differentiated from those of the competitors and also increases the level of customer loyalty. Branding helps to connect the brand with consumers, and this is done through the creation and identification of a unique brand name, logo, typeface, slogan, and design of that the company which owns the brand.
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The Law of Supply and Demand as Big Principles of Economics Marketing Term Paper
5 pages (1250 words) , Download 2 , Term Paper
Free
Supply and demand are two of the most important and fundamental principles of economics. Supply is the terminology that defines the number of goods and services that producers and manufacturers are willing to avail to market. Demand defines the willingness of buyers to purchase a commodity in the market at a certain price.
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Video Case 1: Chick-fil-A Marketing Assignment
3 pages (750 words) , Download 7 , Assignment
Free
This paper focuses on marketing strategies, positioning strategies and competitive advantage for Chic-fil-A Restaurants Company in the US. Marketing Strategies, Positioning strategies and Competitive Advantage for Chic–fil-A Marketing a company’s products will require philosophical approaches.
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The Tylenol Murders, Ch. 2 Marketing Essay
3 pages (750 words) , Download 2 , Essay
Tylenol murder case has been very important example of effective public relation by Johnson & Johnson. When the company’s popular extra-strength Tylenol capsules were used as murder weapon to kill three people in Chicago on 30 September, 1982, public relation exercise was the major tool used to overcome the crisis and reaffirm its market credibility.
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Business Proposal for Lexiliap Fashion Boutique Marketing Research Paper
4 pages (1317 words) , Download 2 , Research Paper
Free
Leixlip Fashion Boutique is a new product that is set to revolutionalize the way individuals choose what to wear depending on the occasion. The products are meant for individuals regardless of their age, gender, social or ethnic background. The concept is built on providing value for money to all clients so that they make Lexiliap Fashion Boutique their choice destination for their fashion wear and accessories needs.
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Factors that organisation can utilise to help build brand equity Marketing Essay
21 pages (5250 words) , Download 2 , Essay
In undertaking the branding process, it is not only important to win new clients but also maintain the current clients, to ensure business expansion is realized.
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The Launch of a New Line of Organic Products for Starbucks UK Marketing Essay
9 pages (2690 words) , Download 2 , Essay
Free
This marketing plan aims to discuss, analyze and evaluate the planned launch of a new line of organic products for Starbucks UK. For the purposes of effectively meeting the objectives of this marketing plan, the tools of PESTLE analysis and SWOT analysis have been employed in order to examine the internal and external environment in which Starbucks operates.
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Ethical and Social Responsibility Implications - Tobacco Companies Marketing Essay
7 pages (1962 words) , Download 3 , Essay
Free
Consumers all around the world are becoming aware of their health. The governments in different countries are floating awareness campaigns against the habit of smoking. This has led to declining in sales figures of cigarettes in the developed nations, such as the United States. In the United States sale of cigarettes is falling at the rate of around 2 percent per year (Anon., n.d.).
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Trendy Fashionista Marketing Strategy and Customer Satisfaction Marketing Essay
3 pages (956 words) , Download 2 , Essay
Free
Due to our target market of consumers within the age of 20-35 years, the company intends to apply an online/internet marketing strategy. This is necessitated by the fact that the majority of our target market is techno-savvy and that they prefer commodities and services’ price and quality comparison in the social media.
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Integrated Marketing and Communication Marketing Term Paper
10 pages (2855 words) , Download 3 , Term Paper
Free
It would help companies to identify target audiences from the markets and frame the most appropriate strategy to communicate with them. In order to generate the best results, the strategy developed through the IMC process should be consistently used while executing each of all the communication functions made by the firm.
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Competitors and Competitive Rivalry in Stuff Toy Industry Marketing Research Paper
4 pages (1301 words) , Download 4 , Research Paper
Free
Build a Bear workshop does not have direct competitors but has indirect competitors like Hallmark, Pillow Pets, and Webkinz. The Pillow Pets is one of the major threats for Build a Bear because it is one of the most coveted stuff companies which allow manufacturing of customized products as per the client’s instructions.
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Situational Analysis of Unipart Marketing Essay
7 pages (2279 words) , Download 2 , Essay
Free
The company operates in European regions, the United States of America, Australia and Japan (Unipart Logistics, 2013b).   It is one of the largest privately-owned companies in the United Kingdom (UK) and the modes of their transport are rail, air, metro and marine.  The company has hired more than 7000 employees for maintaining its efficient operational system.
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Consumer Behavior - Marketing Honda Cars Marketing Research Paper
10 pages (2809 words) , Download 3 , Research Paper
Free
Consumer behaviour is not just about consumers’ way of buying products but it also includes intangible products like services or experiences of firms. Knowledge of consumer behaviour can be used to educate people on matters pertaining to product regulations or other important aspects of the product. (Hoyer & MacInnis 221)
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Consumer Behavior at McDonalds Marketing Essay
8 pages (2430 words) , Download 3 , Essay
Free
The paper analyses the cultural influences of consumer behavior towards fast food. In India, the culture of the population demands that beef and mutton should be prepared based on cultural beliefs and norms. In addition, beef and mutton offered to Muslim customers should be prepared based on religious laws.
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Marketing Strategy Analysis 2 Marketing Assignment
3 pages (750 words) , Download 2 , Assignment
Wal-Mart has reevaluated the art of online marketing, using methods at huge and striking levels to become one of the top organizations in the broad history of corporate United States (Bachfischer, 2012). This paper will discuss the marketing strategies of Wal-Mart and provide an analysis of the reasons for its success.
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Information Systems and Business Processes Marketing Essay
3 pages (750 words) , Download 2 , Essay
This approach usually applies the systematic attempts towards attaining continuous business improvement, efficiency, and effectiveness in its flexibility, innovation, and integration of technology. Therefore, the video game business will apply the business process management in its business plan for its effective, efficient, and for flexibility that would allow changes in functionality and hierarchical management.
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Internet Marketing Project Marketing Essay
21 pages (5250 words) , Download 3 , Essay
In the onset of advanced information technology, internet marketing has become an integral part of its existence. Marketers use this as an opportunity to market their products and service offerings.
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Innovation, knowledge and learning Marketing Assignment
12 pages (3000 words) , Download 4 , Assignment
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The project is conducted using qualitative research techniques in which the literature review provides critical analysis of the researches conducted before providing statements for or against the topic; and the data analysis is done using secondary research techniques. The data are integrated and compiled to arrive at the research findings and analysis.
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Marketing Plan of Skyvision Airlines Marketing Research Paper
7 pages (1750 words) , Download 2 , Research Paper
Free
It is a well established firm in the airlines industry that maintains stable profitability. From (Airlines renew debate over low-cost model, 2011).Nowadays, it is becoming difficult for low cost airlines companies to confront with market competition due to different factors.
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