We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Groupe Danones Strategy - Case Study Example

Free
As Riboud, the CEO of Groupe Danone says, the firm gets forty percent of its revenues from the EU market as and get the rest from the emerging markets. What is special about this strategy is the fact Riboud is counting on emerging markets for growth while holding on the local EU market for stability. As Cavusgil, Ghauri and Akcal (2012), growing markets come with the risk of uncertainty because there is never a certainty of how things are going to look like in the future. This is probably why Riboud is choosing to not let go of the local market even though the emerging markets have bigger opportunities.
The strategy is in line with the environment in which Groupe Danone operates. Groupe Danone strategy is built around the fact that there are new markets emerging around the world due to globalisation. This is important because the food and beverage industry is a global industry (Wood, 2012). Food and beverage industry is a global industry due to the fact that this kind of products are used everywhere in the world. Food is a basic need for all humans and this means that everywhere where human beings exist; there are is a market for food and beverage (Nedell, 2012). Globalisation of this sector is actually important and has advantages. One such advantage is the fact that all parts of the world can access food items from various parts of the world (Hitt, 2005).

Check these samples - they also fit your topic

The Cross-border Merger of Kraft and Cadbury
The British chocolate maker had earlier in 2009, rejected a US$ 16.4 billion hostile takeover bid from Kraft, stating that the value did not represent the intrinsic value of the Cadbury brand.
5 pages (1250 words)Term Paper
Gilt Groupe
As the discussion stresses Gilt groupe was faced with the challenge of ensuring consistency in their customer experience, reduction in back-end costs, and increase in their revenue. To achieve these goals, Gilt groupe made riverbed manage their traffic. Gilt had to ensure their website was user friendly and while maintaining the simplicity. 
4 pages (1000 words)Essay
Manufacturing Strategy
The first strategy is establishing strong links with the market. The EME industry has maintained a strong feedback loop with the processing, engineering, research, design and production functions. It has nurtured market sensitivity so as
2 pages (500 words)Case Study
Manufacturing Strategy
Therefore, what the company manufactures must be linked to the buying needs of the customers. The company managed to predict the response of the market to different colors and styles and created more recreational facilities, jobs and housing structures for its workers. Sport
2 pages (500 words)Case Study
Classy's strategy
Even though it is true that a low price may have unfavorable impact on the firms marketing image among its most important customers, it should be emphasized tuxedos are not as basic as
1 pages (250 words)Case Study
Strategy
The vision is also organized in a manner that it provides definition for long-term outcomes for various projects as well as the frameworks with which this vision shall be achieved. This is the most
3 pages (750 words)Case Study
Distribution Strategy
The situation is made even more weighty by intense external competition from established firms such as Swatch. Another issue that faces the product is the legal and economic environment. The US economy is just from an intense recession which has had implications such as sales tax and minimum wage regulations. The product is intended to ease living among aged women. Emphasis will be made on Onodonga county, a small area in the larger New York state. Selecting a distribution strategy for
3 pages (750 words)Case Study
Cooperative Strategy
The process of sharing information, therefore, needs to be on both sides of the parties in the collaboration and not on one party alone. For instance, if the company has too delicate information, the management may avoid sharing this information as it may
1 pages (250 words)Case Study
Groupe Ariel S.A.: Parity Conditions and Cross Border Valuation
To obtain the net outflow, the cash value of 175,000 Pesos that is generated from the sale of the manual equipment is subtracted from this amount and we end up with a net cash outflow of 3,325,000. To calculate the cash inflows
3 pages (750 words)Essay
Strategy analysis
With the differentiation strategy, the company offers unique products or services that offer unique attributes to consumers. The focus strategy, on the other hand, concentrates on one or two segments of the markets using differentiation or cost focus. In line with
1 pages (250 words)Case Study

Summary

Groupe Danone’s strategy under Franck Riboud’s leadership is to take advantage of the emerging markets while at the same time optimizing on the local market. This is achieved through mergers and acquisitions in entering new market, either locally or internationally. …
Author : bertawaters
Download 7
Groupe Danones Strategy
Read TextPreview
Comments (1)
Click to create a comment
br
brisa56 added comment 1 month ago
Student rated this paper as
Nice paper! Used it to finish an assignment for a marketing course. It was easy as ABC, for the first time in my life.
Let us find you another Case Study on topic Groupe Danones Strategy for FREE!
Contact us:
+16312120006
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us