Marketing Essays

Companies that achieve global competitiveness are open and dynamic, composed of interacting agents and are characterized by complex adaptive systems that portray emergence and self-organization. The stipulated plan can also be applied in establishing a competitive edge in other European markets.

Good customer relationship management is achieved through the use of marketing principles, formulation of other mechanisms to handle this aspect and more so by applying technology. The most intriguing aspect in the field is how the use of information technology and information systems can immensely contribute to marketing.

Established first in New York in the year 1830, Tiffany & Co. during its initial years saw great growth prospect in the fancy and stationery goods market. With an advance of $1,000 from Tiffany’s father, 25 years old Charles Lewis Tiffany and John B. Young opened their first store at New York City.

The client, a 10-year-old female student, was referred by her mother after the latter noticed a change in her daughter’s behaviour after the sudden death of the child’s grandmother The client has become unhappy, down and tearful. The client attended 14 grief counselling sessions and 2 follow-up sessions and after which has shown to be normally coping with the death of her grandmother.

Generally, ‘Service’ in the marketing landscape has become one of the most significant components of today’s global economy. Services provided or facilitated by a marketer are intangible activities or benefits such as financial advice, entertainment, etc in exchange for money or something else valuable.

Some of the developments it has been experiencing lately are things such as the use of genetically modified foodstuff, use of Molecular gastronomy, use of local produce as well as strategies to save water and energy, (Alonso & O’Neill, 1). Among the range of advancements, however, of particular interest is the concept of Open Kitchen Design.

Netflix is the leading internet subscription company with over 20 million subscribers who enjoy unlimited television shows and movies via an internet connection to their computers. In addition, Netflix has continued to enjoy an increase in the number of subscribers. Despite being in a competitive market, Netflix has managed to stand out among the rest, by achieving a competitive advantage.

The Grapple always tends to meet the increasing needs for mobile applications building by investing heavily in R&D sector (Figaro Digital). The organisation holds the latest mobile technology so as to gain market attention effectively. While analysing the internal market environment of the Grapple, it seems that the company faces high degree competition from a number of huge market players including Apple and Android.

The e-commerce sector has achieved nine consecutive quarters of sales growth including double digits growth during the past five quarters. During the 4th quarter of 2011 e-commerce sales in the United States reached $49.7 billion. The e-commerce sales growth for the 4th quarter was 14%.

The success of an advertisement depends on the objectives set for it. Thus, it is necessary for the company to decide which advertisement can work or not work for the company. In this context, the applicability of print advertising in the airline industry will be checked. The advantages and disadvantages of print advertisement will be offered.

The investigators carried out interviews on senior research managers in a bid to obtain their view on the research objectives. The senior research managers who were interviewed were selected from a wide range of consumer packaged goods companies/firms. The interviews that were conducted revealed that the senior research managers placed a similar emphasis on discounting and advertising to what the data obtained by the study revealed.

Marketing is the mainstay of all businesses, and BMW has successfully exploited marketing paradigms to create a niche market position. In the highly competitive environment of global business, identifying and evaluating consumer behavior becomes a critical element of an effective market strategy.

The company is operating in 35 different countries. DP World is mainly into improving the supply chain of the company to serve its customer better by effectively handling containers, general cargo, and bulk across its network. DP World has also entered into long-term concessional agreements with different owners of the ports of different countries.

Since Sony positions itself as the seller of durable and high-end products, it mainly operates through selective distribution channels. The selective distributions are mainly Sony world and some other selective outlets. Apart from this, there are also grey markets where the company uses intensive market coverage.

Therefore, it needs to be given optimum priority while planning for the marketing strategies. Furthermore, positioning is an art and a science that provide key to win the customers’ loyalty and retain their confidence. Usually, products are positioned based on the needs and the wants they often fulfill, or on the benefits they provide to the respective customers.

The understanding of the financial status and pricing of an organization is important in the overall implementation of a strategy to work better for the specific organization. Start-up businesses, as well as established ones, can leverage the different opportunities because of their ability to have a proper analysis of their financial and pricing status.

It is, therefore, deducible that market researchers engage in unethical behavior, which undermines the effectiveness of marketing research. Volunteer participation is the focal point of marketing research since customer research procedures would ultimately become impractical without cooperation from the public from which researchers draw data.

Marketing careers are one of the most popular jobs available for graduates in the job market. However, the job market is also saturated with qualified graduates and therefore one needs to have more skills than the rest of the job seekers. Besides having the prerequisite degree and academic prowess, a graduate needs to have soft skills such having good interpersonal skills and IT.

Culture is regarded as a significant determinant of consumer behaviour and cultural values are found to play vital roles in influencing consumers in their buying behaviour. Chinese cultural values are major factors that determine and influence Chinese business as well as organisational and leadership practices.

Tesco has chalked out many core marketing strategies to attain the above feats to remain as one of the world-leading retailers as of today and this research essay will analyse the Tesco’s core marketing strategies in detail and how it employed these core marketing strategies to become one of the globe’s retailer.

Apple began its journey by launching the first Apple computer on the 1st of April, 1976; Apple I was launched, by Steve Wozniak and Steve Jobs (Bellis). Apple I was the first that used a single circuit board but did not gain the attention of the customers until it debuted in 1977 in one of the local computer trade shows (Apple-history, 2013).

The company is taking the relief and recovery effort in the spill-affected area seriously and is fighting against the negative impression the event has created. British Petroleum claims that they have focused their efforts towards informing the public about the clean-up efforts that have been undertaken by the company.

The same aspect could be as a result of increased technology that bypasses the product thus pushing it further towards its last phases in the product life cycle. This leads to a scenario known as obsolescence. This happens to be a situation where a product on offer in the market may never be attractive to the consumers and may also not be wanted.

Packaging is one more important factor in creating a valuable brand positioning. The packaging of Pure Blonde with the green European Style bottle and gold stylish label appeal to the customers in a very effective manner. In 2010, with the entrants of new competitors with similar brand image and product features like low carbohydrate enter the market, Pure Blonde’s started to lose its market share.

Over the years the need for blood supplies has increased steadily. However, organizations like the Red Cross blood society which is a part of Red Cross society has constantly faced problems. Therefore RCBS has hired Ad-Mark Marketing Solutions to increase the level of participation in the blood donation camps.

This study is quantitative in nature as it involves identifying the impact of customer expectations on marketing strategies of Easy Jet with the help of the SERVQUAL model. By selecting a sample of 100 passengers who had traveled through Easy Jet’s airline services, the researcher adopted the purposive sampling technique.

The marketing plan varies depending on the type of business and the objective on which it focuses. Before designing the marketing plan the marketing manager needs to accumulate enough information about the competitors and the customers so that they can target the right market segment with appropriate strategy (McKinlay, O'Connor and Ross, 2007; Nijssen and Frambach, 2001).

In the analysis of these developments within library services, this paper is interested in analyzing the Birmingham public library, as it is currently perceived. The users were instrumental in providing vital information concerning the current state of the library services, the improvements noted over the years as well as possible manners of proving.

Culture is an important aspect that can influence or affect a business environment. It is true that cultural differences can hamper or affect a good relationship between two countries. Therefore, it is important for an organization to control the cultural differences before establishing their business in another foreign country.

This paper considers the Lodox Statscanner X-ray Unit, which is a radiotherapy imaging device. The purpose of this paper is to analyze the marketing plan undertaken. Lodox is a full-body, high-speed digital radiology device used in health care facilities and testing centers to save on time and provide a full x-ray image of the body. 

Toyota, a Japanese-based company, which is one of the biggest manufacturers of automobiles, had launched a new vehicle range of Yaris. It has its dominance in nearly five continents as it has sold nearly 9 million cars. It is rated as one of the top ten automobile companies on the Fortune 500 list (Toyota, 2013).

In the early years, big motorbikes such as the Dyna Street Bob were only bought by riders and other rare groups of people. However, in the current time, riding has become a mainstream thing in American culture in particular and the global culture in general. This has increased the market for products such as the Dyna Street Bob.

The underlying issue that is behind this debate is whether national culture or ideologies oblige societal values or not. Marketing managers, who believe that economical ideologies lead to value enhancement generally, support a convergence perspective. On the other hand, those who believe that national culture affects in augmentation of value are the ones who believe in divergence.

People might watch news, movies, documentaries, game shows, reality shows, talent shows, series, programmes, cartoons, advertising and listen to music. Different channels attract different segments of people depending on channel’s quality and diversity of programs, qualified broadcasters and many other aspects.

Despite the success of the company the firm has to realize that the book industry is in decline. In 2009 book sales went down 1.9% and during the last few years a lot of book stores have gone out of business including the popular book selling chain Borders.

Competitive intelligence involves gaining information about one’s competitors because of this, it has broad implications which sometimes border on the unethical. One questionable aspect of Hilton Hotel’s competitive intelligence strategies became the subject of litigation by Starwood Hotels when Hilton shipped back eight boxes containing thousands of documents and electronic files.

The success would be measured by the appreciation of the product and the positive responses rather than the unit number of sales because customer satisfaction accounts for more than the profitability of the company and if customers are satisfied then it is the proof that the company understands need of the customers.

The researcher aims to examine the information landscape of an organization before the implementation of a business intelligence tool and the after effects of the implementation. He will also look into the different technologies available and how each technology varies with the organization type and organization size.

However, it has been noted that the company confronts numerous issues. One among them is related to paying the workers low wages. It has been recognized that such grave issues tend to hamper the overall effectiveness of the organization. In order to resolve the issues, it is quite significant for the company to revise its strategies.

Launched in 1993, graphic design brothers Daniel and Markus Freitag found an opportunity in the European market. Messengers, who generally travel by bicycle, maintained one consistent problem: when attempting to deliver their goods and services, the riders always found their bags wet. The Freitag brothers set out to design waterproof, functional, and heavy-duty bags that would withstand the elements.

In comparison with the competitors, Eco Car Bin is far better and superior product in term of quality and price. The company will use different pricing strategies in different occasions for the attraction of target customers and the company is hopeful that this product will take most of the market share, because of its high quality and reasonable price.

Apple leads the industry with its ability to control the markets through innovations. Apple Inc is one of the world's largest technology companies with its headquarters in Silicon Valley reported profits of $1.67 billion. Amongst the competitors of Apple who reported losses was Microsoft which reported a very low profit margin.

This essay discusses medicare products produced by Cambridge Science Pharmaceutical company that include those that aim at treating metabolic disorders, immune deficiencies, and gastrointestinal among other acute and chronic medical conditions. The researcher analyzes the topic of obesity and also identifies it's common problems.

The person whose efforts brought the model was Mr. Ratan Tata as he decided to make a car to target the low-cost families and finally has become existent. Although being a lengthy procedure and time-consuming option but due to the strong will and decisive efforts of Mr. Ratan Tata, it was finally designed with an attractive shape.

This essay discovers Zara company. This is supported with a lean production and procurement system that recognises significant cost controls in the operational model. Further advantages include the ability to ensure a two week lead time on fashion merchandise from the design phase to final in-store delivery as well as a team-oriented.

Current statistics reveal a weekly auto repair service of 12,000 cars or 600,000 per annum (MAACO: About MAACO, par. 1). The total number of auto body shops within the United States area and Canada already reached 500, indicating that they are “North America’s number-one automotive aftermarket franchise in terms of unit sales.

The chronic experience of JNN and his two children to racial discrimination puts him at a high risk of mental disorder. Studies (Crocker, 2007; McKenzie 2006) have shown compelling and growing evidence that racism may put victims at a higher risk of mental distress and illness. In the case of JNN, these risks can be identified as follows in order of severity.

Recent theories and researches have enriched the knowledge of human experience and methodology over various visual search tasks. Over a module, theories over set-size and search-type effects are to be exemplified in this article under the lights of categories and propositions of cognitive formats of human visual search.

The industry standard net margin in the airline industry is 2.4% which means that the results achieved by Classic Airlines are 2.29% below the industry standard (Dun & Bradstreet, 2011). Two factors that are driving costs up for the company are raising labor and fuel costs.

Advertising, sales promotion and public relations are the main tools of promotion for companies whereby they communicate with customers in varied ways to achieve their corporate goals.The four elements of marketing are product, price, place and promotion, which can be combined in making an efficient and effective marketing strategy.