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Marketing Essays

Result for Subject Marketing:
19930 essays
Three Different Market Structures: Oligopoly, Monopoly, Perfect Competition Marketing Essay
8 pages (2000 words) , Download 3 , Essay
Free
The researcher will try to include ‘real-world’ examples of the three different market structures (oligopoly, monopoly, perfect competition). The questions below will be addressed in the succeeding discussions: Why is this difficult for perfect competition? Is an oligopoly market closer to monopoly or perfect competition?
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The Principles of Marketing Marketing Case Study
8 pages (2000 words) , Download 2 , Case Study
Free
The goal of a marketer is to produce products matching the needs and wants of the targeted market segments with the eventual objective of making profits. Products produced by different companies can be classified based on product attributes. Products can be classified into the following categories: durable, non-durable, service products.    
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Exploring Research Relationships Marketing Essay
6 pages (1500 words) , Download 2 , Essay
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More specifically this paper aims to determine the kinds of relationships among such identified constructs and variables that have received attention in other research papers. Particular attention has been devoted to those variables that impact the relationships to be studied in the extant research at hand which seeks to utilize the 1991 SERVQUAL instrument to measure service quality performance vis a vis customer service quality needs in the marketplace.
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Eco-tourism in New Zealand Marketing Research Paper
7 pages (1750 words) , Download 2 , Research Paper
Free
Dolphin Explorers (DE) is a privately owned company that operates daily tours offering swimming with dolphins and whale watching experiences (Lück & Higham, 2003). This is the main focus of the company for which visitors travel for 30 hours across continents. DE places great emphasis on the educational values of the tours and hence.
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Special Features of Tesco Plc Marketing Essay
9 pages (2250 words) , Download 7 , Essay
Free
An established presence with a huge brick-and-mortar infrastructure, Tesco is also the world’s most successful and profitable online grocer. The reason that others failed in the grocery business, where Tesco has succeeded is Tesco is competing on customer loyalty and customer experience, although it keeps its own prices competitive.
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Do the Branded Ethical Products Such as Fair Trade Contribute to Social Exclusion Marketing Research Paper
8 pages (2000 words) , Download 2 , Research Paper
Free
Like аn institution in businesses trying to survive like other businesses when it grasps ‘the tools of the trade’ which is the attention, it is hard to realize when you are getting influenced by the media in the wrong way. Our family members get influenced in the clothes they wear, the kind of jokes they crack, or even the walking style they use.
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Successful Strategies for Global Umbrella Branding and Marketing - Centrica Marketing Case Study
8 pages (2000 words) , Download 2 , Case Study
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The study proposes to examine umbrella brand management within the context of a global company.  In so doing, the dissertation will argue that effective marketing strategies have the potential to negate the forces which incite consumer resistance.  The aforementioned shall be argued and established through reference to Centrica Plc.
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Consumer Behavior: A Comprehensive Consumer Audit in Respect of Phillip Morris Cigarettes Marketing Research Paper
15 pages (3750 words) , Download 2 , Research Paper
Free
The Marlboro world of the cowboy was perceived to be outdoor, clean and unspoiled, providing a great mood of relaxed smoking satisfaction. Smoking a cigarette was projected as a reward for completing an arduous task and the sociability of smoking in a group. These are themes that smokers can easily recognize and relate to. 
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Assessment of Mattel's Global Marketing Strategy for Barbie Marketing Essay
6 pages (1880 words) , Download 3 , Essay
Free
Therefore, a good entry-level strategy for the Mattel Company has involved introducing the fact that Barbie has an international face as it can be modified to cater to any kind of culture or country. In this regard, there has been long-term growth through the management of the immediate and other short-term risks.
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Marketing Mix of Walmart Marketing Case Study
8 pages (2000 words) , Download 2 , Case Study
Free
Nowadays, marketing communication and advertising are becoming exceedingly important in everyday life. The use of the Internet has augmented the importance of advertising as advertisements about a specific brand or product reach people easier. Moreover, Jones (1995) states that “advertising is capable of a sharp immediate effect on sales”.
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Marketing for a Newspaper Company: The TIMES Marketing Case Study
11 pages (2750 words) , Download 2 , Case Study
Free
The internet provides a global version of TIMES as well as local versions, all integrated into a singular paper that can be accessed by all. Also e[paper was a necessity as most of the people in today’s fast world do not like to wait for tomorrow to read the latest news. They want to read it as soon as it happens. 
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Effect of Branding on Consumer Buyer Behaviour within the Grocery Sector Marketing Research Paper
13 pages (3250 words) , Download 3 , Research Paper
Free
In order to sell products, organizations resort to various strategies. Each company has its strategy structured in accordance with market factors as well as product strengths. This may mean that an organization has to consider various angles in order to make sure its products enter a market and sell successfully.
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Sony Corporation Marketing Research Paper
20 pages (5000 words) , Download 4 , Research Paper
Free
Sony group has many segments like electronics, music, motion pictures and financial services. These include Sony Electronics, Sony Computer Entertainment, Sony Pictures Entertainment, Sony music entertainment, Sony Financial. Sony is the third-largest manufacturer of television in the world after Samsung Electronics and LG Electronics.
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Analysis of FreshTec Activity Marketing Case Study
5 pages (1572 words) , Download 3 , Case Study
Free
Traders can also support the adoption of SmartPac by the market by using it themselves to realize benefits and savings in transportation. The use of SmartPac will also afford the traders more flexibility in logistical options since more time can be allocated to the whole transport process and still reach consumers while the product is still fresh.
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Consumer Buying Decision Marketing Essay
3 pages (750 words) , Download 10 , Essay
Free
The social aspect in making buying decisions by Ethel’s consumers is demonstrated by their need to achieve an upward mobility in the society. Thus the consumers at Ethel have a social belief that the chocolate would make them to be associated with the elite.
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Sales and Marketing Marketing Term Paper
6 pages (1500 words) , Download 2 , Term Paper
Free
As the study declares the sales professional’s expectations are based on defined Key Performance Indicators and they exist in a range of expectations. The reporter would wish to maintain a very high level of customer satisfactions with each of their customers, this ensures that the company does not lose them in the future.
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Resources, Strategy, Value Chain of the Freigtag Company Marketing Research Paper
6 pages (1500 words) , Download 4 , Research Paper
Free
As of 2009, the organization had increased its annual bag production to 202,000, which is a symbol of growth compared to 1993, where the company had only produced 40 bags. The increase in the annual bag production means that the firm can look into increasing its market and venturing into other market segments.
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Marketing story analysis Marketing Essay
4 pages (1000 words) , Download 2 , Essay
Free
The article under analysis has shown how real-time marketing may be used in various ways by organisations. Sometimes, it may be used to defend reputations, introduce a new product to the market, increase product sales and build relationships with clients. Any of these ideas may be classified under the three perspectives of the marketing mix.
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Global Popularity of Brand Playboy Marketing Research Paper
7 pages (1750 words) , Download 2 , Research Paper
Free
Different trends in society are not only based on the needs of those in the culture but also link to the appeal and the expressions of a specific time frame.  An example of one of the popular elements in society is Playboy merchandise.  This particular company is known for the entertainment which it provides to society, specifically which links to models for men as well as merchandise which advertises the company. 
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Managing Public Relations Marketing Essay
4 pages (1140 words) , Download 2 , Essay
Free
Public Relations (PR) refers to the science and art of managing how information flows between organizations or individuals and the public. Because public opinion and image are critical aspects of an organization, PR managers strive to make their organizations win public trust and become positive and ethical role models (Marshall, 2002).
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Heckscher-Ohlin Theory of International Trade Marketing Assignment
12 pages (3483 words) , Download 2 , Assignment
Free
The Coca-Cola Company headquarter is situated in Atlanta, Georgia (Susan, Douglas &Samuel 2005, p.91). The company has as well employed over 300, 000 employees around the world. Over 70% of the company’s products are sold in the international market. Due to its accessibility and subsidized cost, the brand has turned out to be one of the most preferred soft drinks in the world.
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Market Analysis: Kelloggs Issues Marketing Essay
9 pages (2457 words) , Download 2 , Essay
Free
There is a need for Kellogg’s company to analyze and research more on its supply chain for this new product so that it can establish the best ways of meeting consumer needs while ensuring that it develops mutual relationships with its suppliers. This has the benefit of satisfying consumers, reducing costs, and increasing the quality levels of the new product (Baker, 2010).
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Factors Of Influence On Retail Trade Marketing Essay
8 pages (2000 words) , Download 3 , Essay
Free
According to the reports based on IGD, the UK grocery market has been steadily increasing and is expected to grow even more in the coming future (Varley and Rafiq, 2004). The total grocery market has shown an increase from 163.6bn Pounds in 2012 to 169.7bn Pounds in 2013 i.e. 3.7% increase from the previous year.
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Reflect and evaluate Apple's marketing principles & practices Marketing Essay
4 pages (1000 words) , Download 2 , Essay
Free
The other organic functions include finance and operations; in my opinion, though, these two are important only in so far as they strategically support how the firm meets the demands of the market. The most important purpose of marketing is to determine what the market wants, and to be able to deliver the needed product and/or service with the best quality possible among the competing firms.
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Marketing Mix - Apple iPad's Target Customers Marketing Essay
7 pages (1935 words) , Download 2 , Essay
Free
Apple iPad's target customers are basically businessmen and professionals who require various applications to perform their duties. Another notable target market is that of the aging demography who want to explore new things. In addition, the younger generation has not been left behind, notably the students who desire trendy and innovative devices that provide various options in performing tasks.
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Marketing Strategy of Apple in China Marketing Literature review
20 pages (5000 words) , Download 2 , Literature review
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International marketing is “marketing in an internationally competitive environment, whether the market is home or foreign” (Cherunimal, 2010, p.1). The competitiveness of the global environment has been made possible by technological advances that have leveled the playing field for international businesses to penetrate cross-border markets.
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Managing Markering Communication Marketing Essay
11 pages (2500 words) , Download 2 , Essay
Free
The present era is commonly referred to as the Information Age. All small, average sized or large businesses need to make use of effectual business communication practices. Adequate capital, corporate resources, experience and talent are no longer enough to ensure that a business remains relevant in the current global economic climate.
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Technical Challenges in Production of $100 Laptop by Nicholas Negroponte Marketing Case Study
10 pages (2500 words) , Download 4 , Case Study
Free
It is apparent that our product of $ 100 Laptop has also passed through the same stages. It was going through the production of a dominant product in 2006. Different designs and technologies were being tried, to make it cost effective, and to overcome the problem of lack of electricity availability among its users.
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Consumer Behaviour Models and Their Strategic Applications Marketing Essay
10 pages (2500 words) , Download 5 , Essay
Free
The author states that in some decision-making process, people pay the significant amount of importance on evaluating available options while in case of some products, consumers do not put significant importance on evaluating options and just go by their intuition. In the first case, the decision-making process is known as high involvement decisions.
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Development of an Integrated Marketing Communication Mix Strategy - HP Marketing Essay
10 pages (2816 words) , Download 4 , Essay
Free
The reason behind choosing Russia is because of its competitive market in the IT industry. Russia is one of the fastest-growing countries in technology, development and investment. According to a report of Reuters, the overall IT spending is expected to grow at a CAGR of about 17% from 2010 to 2014 which will position Russia as a prominent IT hub across the world.
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Financial and Non-Financial Brand Performance Metrics Marketing Essay
8 pages (2354 words) , Download 5 , Essay
Free
Effective branding strategy helps an organization to achieve several potential competitive advantages in a competitive global marketplace (Abbing, 2010, p.79). Several leading organizations around the globe are trying to increase their core competencies through the implementation of several unique competitive strategies.
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Opportunity of Marketing Pharmaceutical Brand in the UK Marketing Assignment
10 pages (2785 words) , Download 2 , Assignment
Free
The paper analyses the external and internal environment of the UK with the help of the technique of marketing audit.  With the help of SWOT analyses, the strength, weaknesses, opportunities, and threats of the organization of Bursti are recognized in the markets of the UK among other players.
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Nintendo Wii for Women in the UAE Marketing Essay
10 pages (2500 words) , Download 2 , Essay
Free
This paper presents a marketing plan for introducing Nintendo Wii to women in the United Arab Emirates (UAE). Wii will specifically be best for women who are obese or have diabetes or have high risks for obesity and related chronic illnesses. The product's packaging and marketing strategy should be customised to reflect Emirati values and attire.
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Social Marketing: Campaign Analysis Marketing Assignment
4 pages (1000 words) , Download 2 , Assignment
Free
Social Marketing incorporates the transfer of information from higher authorities down to the common individual to warn and inform against the vices that the society normally presents to its members. The vices constitute drinking and driving, racial discrimination and abuse of the weaker gender. Social Marketing aspect is normally placed to favor the target audience and in most cases seizes to generate profit to the marketer (Ewing, 2001, p.5).
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Forget about Copywriting in Advertisements Marketing Essay
21 pages (6062 words) , Download 2 , Essay
One of the toughest challenges faced by business organizations in the globalized world involves creating a distinction for their products and services so as to emerge and stay ahead of the competitors (Morris, Pitt & Honeycutt, 2001, p.234). The present competitive environment is characterized by numerous market players trying to capture the same market segment.
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Marketing Professional Practices Marketing Essay
6 pages (1690 words) , Download 2 , Essay
Free
According to Hylton and Bramham, the human resource policies used for retaining volunteers need to be similar to those used for retaining paid employees. In regard specifically to sports clubs, volunteers working in these organizations have possibly to face the legal consequences of their position, for example when working as a coach.
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Business Websites. Tupperware and Rubbermaid Web Site Comparison Marketing Assignment
4 pages (1000 words) , Download 2 , Assignment
Free
Websites Comparison. The growth in adoption of internet technology has grown tremendously, mainly due to the changing nature of our lifestyle and the changing face of the global economy mostly attributed to developments in technology. In today’s business environment, companies must brand their products, ship products on a global scale, and grow their customer base beyond international borders in order to generate impressive revenues.
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Rise in the Demand for Smartphones in the Global Market Marketing Essay
9 pages (3216 words) , Download 5 , Essay
Free
The researcher intends to make a research proposal on the company, Samsung. The company is a multinational one that is based in South Korea. Being established long back in 1938, the company provides various types of technological gadgets, semiconductors, petrochemicals, skyscrapers, and finance (“Intel and Safaricom Unlock Kenya’s Smartphone market”). 
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The Internet and the Role it plays in the Lives of Consumers and Businesses Marketing Term Paper
13 pages (3250 words) , Download 2 , Term Paper
Free
The internet is seen to have played a major influencing role in changing the traditional business practices as well as position of customers in the business cycle. The internet has served to have served a critical role in the provision of diverse benefits to both businesses and consumers.
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Winning customers for life with relationship marketing Marketing Essay
4 pages (1000 words) , Download 2 , Essay
Free
It is said that 80% of your sales are generated by 20% of your customers. Finding and retaining good customers can help companies build a business that can succeed in the long run. The use of a relationship marketing plan can help companies identify customers that are valuable to the firm.
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Organisational Change Management Marketing Essay
11 pages (2750 words) , Download 3 , Essay
Free
The economy of Europe has faced significant problems and faced a great depression over the past. The results have been high unemployment rates.This has affected various companies operating in the region as so is D2. D2 is a multinational company that deals with car manufacturing have faced great problems from the surging crisis.
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How Online Retailing Satisfies the Needs of Hedonic and Utilitarian Customers Marketing Essay
13 pages (3643 words) , Download 2 , Essay
Free
Consumers are often faced with various types of choices between hedonic and utilitarian alternatives. The choices are recognized to be driven partly by emotional desires. The kind of choices made is identified as representing domains within consumer decision-making. The theory on behavioral decision focuses on cognitive aspects of decision-making without much focus on emotional perspective.
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Strategic Marketing Marketing Essay
25 pages (6250 words) , Download 2 , Essay
Situational analysis is one of the major requirements for a business process. For an effective situational analysis SWOT analysis is the tool which helps the manager to understand the company’s strength and weaknesses as well as the prospective opportunities and threats for the firm.
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Brand Management: Paxil Marketing Case Study
6 pages (1500 words) , Download 2 , Case Study
Free
This report identifies the causes of this negative marketing from a historical lens and also suggestions on how to revitalize the fading brand and restore its recent lost brand equity. The essay will begin with the Historical Marketing Tactics of Paxil and continue then with its current State.
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Creating Powerful Brands Marketing Essay
11 pages (3177 words) , Download 4 , Essay
Free
More often than not the marketers focus on providing only positive messages (i.e. one-sided messages) to the consumers regarding their product. However some marketers in a bid to attain more consumer attention and create a positive attitude towards their brand convey and present a two-sided message through a smartly planned advertisement campaign.
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Referral Fashion Promotion: Gucci Marketing Essay
14 pages (3779 words) , Download 5 , Essay
Free
However, Gucci has managed to remain at the top despite the stiff competition and this is because of the strategy that Gucci follows. I have also learned that the luxury sector is not just ruled by high-class people, celebrities, and the royals but with high consumer spending, consumers other than the above have also been seen purchasing Gucci fragrances.
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Modern Mums International Marketing Plan Marketing Essay
12 pages (3000 words) , Download 3 , Essay
Free
Companies that achieve global competitiveness are open and dynamic, composed of interacting agents and are characterized by complex adaptive systems that portray emergence and self-organization. The stipulated plan can also be applied in establishing a competitive edge in other European markets.
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Value of CRM - Woolworths Homeshop Company Marketing Essay
16 pages (4053 words) , Download 3 , Essay
Free
Good customer relationship management is achieved through the use of marketing principles, formulation of other mechanisms to handle this aspect and more so by applying technology. The most intriguing aspect in the field is how the use of information technology and information systems can immensely contribute to marketing.
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The Franklin Fund and Tiffany & Co Marketing Research Paper
8 pages (2000 words) , Download 3 , Research Paper
Free
Established first in New York in the year 1830, Tiffany & Co. during its initial years saw great growth prospect in the fancy and stationery goods market. With an advance of $1,000 from Tiffany’s father, 25 years old Charles Lewis Tiffany and John B. Young opened their first store at New York City.
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Adjustment from Bereavement Using Grief Counselling with Cognitive Behavioural Therapy Marketing Essay
6 pages (1680 words) , Download 3 , Essay
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The client, a 10-year-old female student, was referred by her mother after the latter noticed a change in her daughter’s behaviour after the sudden death of the child’s grandmother The client has become unhappy, down and tearful. The client attended 14 grief counselling sessions and 2 follow-up sessions and after which has shown to be normally coping with the death of her grandmother.
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