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Marketing Essays

Result for Subject Marketing:
19702 essays
Spirits Soar on Flavored Liquors Marketing Admission/Application Essay
5 pages (1250 words) , Download 2 , Admission/Application Essay
Free
Diageo PLC is a global company and one of the leading businesses in the premium drinks and alcoholic beverages industry sector. A few of its renowned brands include Smirnoff, Captain Morgan, Johnnie Walker, Crown Royal, and some other brands of whisky. This company has long been benefited from the business due to its huge brand name.
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Pros and Cons of Celebrities in Marketing Campaigns Marketing Essay
4 pages (1295 words) , Download 2 , Essay
Free
The celebrity endorser is a ubiquitous feature of modern marketing and millions of dollars are spent annually on celebrity endorsements contracts. There are often three types of endorsers: the celebrity, the professional, and the typical consumer. For celebrities, it is often a huge victory when they are under a contract with big corporations.
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Marketing Strategy Analysis 2 Marketing Assignment
3 pages (750 words) , Download 2 , Assignment
Wal-Mart has reevaluated the art of online marketing, using methods at huge and striking levels to become one of the top organizations in the broad history of corporate United States (Bachfischer, 2012). This paper will discuss the marketing strategies of Wal-Mart and provide an analysis of the reasons for its success.
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Marketing Strategy Analysis 1 Marketing Assignment
3 pages (750 words) , Download 6 , Assignment
Free
These strategies drive the growth of the company to being one of the top multi-national companies in the world. Company has employed regional segmentation, concentrated and differential marketing and various business structures to have a stronghold of customers.
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River Island Strategic Marketing in Russian Federation Marketing Research Paper
10 pages (2938 words) , Download 2 , Research Paper
Free
The company has a strong brand presence in Russia due to several factors; the rising interest of the Russian customers in international brands, the quality of products offered by the company, and the affordable range of price. Certain subtle changes are visible in the characteristics of the Russian market for consumer products.
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Devonport Dockyard Loss of Power Marketing Essay
10 pages (3111 words) , Download 2 , Essay
Free
The incidence has a great negative impact on the part of the stakeholders who are represented by Babcock Marine. In this regard, there is a need for Babcock Marine to come up with a strategy to handle the issue in order to achieve two important things; to clear the air around the issue in order to clear the names of the stakeholders who in the current time are taking the blame.
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Maximizing Revenues in Minor Leagues Marketing Case Study
6 pages (1500 words) , Download 2 , Case Study
Free
Maximizing Revenues in Minor Leagues In order to prevent the falcons’ ice hockey team from leaving Springfield, Larry Buckingham had to do something. He carried out a research that would help him come up with the most convenient ticket-pricing plan that would help them meet the required number of ticket sales of 300 tickets, enough to prevent the falcons from leaving.
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Consumer Behavior at McDonalds Marketing Essay
8 pages (2430 words) , Download 3 , Essay
Free
The paper analyses the cultural influences of consumer behavior towards fast food. In India, the culture of the population demands that beef and mutton should be prepared based on cultural beliefs and norms. In addition, beef and mutton offered to Muslim customers should be prepared based on religious laws.
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Marketing Audit and Business Lifecycle of General Motors Company Marketing Assignment
9 pages (2552 words) , Download 2 , Assignment
Free
The absence of a good link between organizational strategy and the marketing strategy may be a major challenge towards strategy implementation. The organizational stretch should be considered, for instance, the degree to which capabilities, structures, processes, systems, and resources may need adjustments so as to deliver the strategies.
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Nostalgia and Emotions in Advertisements Marketing Essay
8 pages (2000 words) , Download 2 , Essay
Free
The two aspects of advertising discussed in this essay are the advertising means and modes that affects the customers’ nostalgic feelings and emotions towards attracting them to the products and services intended by the advert or advertisement. It should be noted that nostalgic adverts usually aim at arousing feelings of the customer.
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Introducing Flashcards to Chinese Market Marketing Research Paper
6 pages (1845 words) , Download 2 , Research Paper
Free
Generally speaking, flashcards have a lot of different formats, however, the basic definition of flashcards is a set of cards that bear questions, vocabulary terms and words, and even mathematical formulas to assist students in memorizing and understanding terminologies and curriculum-based learning.
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Why Marlboros Man Is Dangerous Marketing Term Paper
6 pages (1500 words) , Download 3 , Term Paper
Free
One of the cigarette corporations, which utilized fallacy in selling by twisting the human beliefs, was Marlboro Company. Marlboro’s man prompted many men to start smoking cigarettes with filters. This tricked large pool of clientele into the emergent product intending to associate themselves with well-built physique character.
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Under Armour Marketing Assignment
9 pages (2250 words) , Download 3 , Assignment
Free
These fabrics are offered in a variety of styles and help regulate body temperature and increase performance in all weather conditions. Under Armour sells their products worldwide and are worn by many athletes in various sports, as well as people with active lifestyles.
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Leadership Issues in Microsoft Marketing Term Paper
5 pages (1333 words) , Download 4 , Term Paper
Free
Change remains the principle of business success, and at some point, there needs to be an effective leader who replaces Bill Gates in Microsoft, and who will continue the legacy of the organization, and inspire its growth to even higher levels, while still ensuring that the company remains relevant in the industry, and thus it can beat the competition.
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Integrated Marketing Communications Mix Strategy for Mobile Services Providers: Vodafone vs Virgin Marketing Essay
13 pages (3798 words) , Download 2 , Essay
Free
Marketers are exploring new advertising and communication forms such as viral, entertainment and experimental marketing. Integrated marketing communications (IMC) has also emerged as an increasingly implemented strategy across organizations and agencies. The study will describe the mobile market statistics, competition and current as well as future trends, pertaining to the UK market.
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An Evaluation of the Role of Online Information in Developing Online Marketing Strategy Marketing Essay
10 pages (2944 words) , Download 6 , Essay
Free
With traditional marketing, there is a significant focus on the marketing mix which is often used as a competitive tool to differentiate one competing brand from another. For instance, in traditional marketing, marketers may understand that their target consumers are price-sensitive and therefore place more promotional emphasis on pricing in order to gain consumer attention and brand following.
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Relevance of Marketing Concept to Sony Marketing Essay
7 pages (1997 words) , Download 2 , Essay
Free
Sony International Corporation is a Japanese multinational company with its headquarters in Tokyo Japan. Its founders were Akio Morita and his counterpart Masaru Ibuka. It is among the leading assemblers of electronic gadgets for both consumers and the professional markets. Sony is one of the leaders in the entertainment industry as it manufactures entertainment gadgets like video games, televisions, and many more.
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Preparing the Marketing Audit for Market Entry - Coca Cola Company Marketing Essay
12 pages (3297 words) , Download 3 , Essay
Free
The following marketing audit report is all about an FMCG healthy soft drink and fruit juice brand named Minute maid. The Coca-Cola Company is the parent organization of Minute Maid. The organization decided to introduce Minute maid in the potential England market due to favourable external environmental aspects.
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The Expansion of Ski Dubai to Ski Kuwait Marketing Essay
12 pages (3526 words) , Download 2 , Essay
Free
This paper would propose comparative business studies and strategies involving the shifting of the famous Ski Dubai, a premier ski resort, attached to the equally famous Emirates Mall of Dubai, to the Avenues Mall of Kuwait. The analysis presents a comprehensive report on the various interrelations between the tourism industries of these two rapidly growing cities.
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How HSBC Will Retain its Market Position Marketing Coursework
7 pages (1750 words) , Download 2 , Coursework
Free
Secondary research will be conducted to obtain data from a range of valid financial, statistical, government reports and sources related to the organizational performance in the market. HSBC Bank (UK) is among the major multinational banks in Europe that were founded in 1986 that has enjoyed the reputation of being a self-funded organization.
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Company Analysis - Ritz Carlton Hotel Company Marketing Research Paper
5 pages (1321 words) , Download 3 , Research Paper
Free
The company has a large market share in about 26 countries across the globe (David Kamp, 106). The company was founded in 1983 and has its headquarters in Atlanta, Georgia. The company is currently a subsidiary of Marriott International. The company has an estimated workforce of 38,000 employees, making it one of the biggest employers in the hotel industry.
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Developed Confectionery Business in the Dewey Beach Marketing Essay
14 pages (3569 words) , Download 3 , Essay
Free
Online marketing and selling activities have become one of the most popular and effective marketing activities that help organizations to create effective customer awareness of the products. In addition to this, online selling activities generally help the organizations to sell the products or services to more customers comparing to other traditional selling activities.
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Implications for HR Practices in the Companies like Zappos Marketing Research Paper
5 pages (1566 words) , Download 2 , Research Paper
Free
Several organizations try to manage their human-resource function by applying it to their employees without defining what their culture is. The organization has enjoyed top-20 status on Fortune magazine’s best companies to work for, for the past five years. This position did not arise by chance; it was a strategic choice that the company made at its inception and has continued to maintain it to date.
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MAC Cosmetics and Black Female Consumers Marketing Essay
13 pages (3743 words) , Download 3 , Essay
Free
The paper is an analysis of a marketing problem at MAC Cosmetics. The company needs to expand its market base and might be ignoring an obvious yet potentially profitable group - black women. The research hypothesis to be proved in the paper was “MAC Cosmetics does not adequately cater to the divergent needs of black women.”
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Comparative Analysis of Integrated Marketing Communications Mix Strategy - Vodafone vs 3 Marketing Essay
12 pages (3516 words) , Download 4 , Essay
Free
Both Vodafone and its competitor, “3”, excel in using integrated marketing communications effectively to establish a brand personality and important connections with consumers. Vodafone, however, uses more emotion-based communications strategies that give consumers the impression that Vodafone can enhance their lifestyles and social status.
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Experiential Marketing Marketing Essay
7 pages (1750 words) , Download 3 , Essay
Free
The integration of experience to marketing practice led to the emergence of experiential marketing, which is described by Addis and Holbrook as “a form of advertising that focuses on helping consumers experience a brand.” Experiential marketing is different from the traditional forms of advertising since it engages all the critical senses of a targeted consumer with a particular product or service, thereby giving the targeted consumer a firsthand ‘feel’ of the product or service.
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The Pivotal Role of Information Technology at Intel Marketing Case Study
6 pages (1599 words) , Download 2 , Case Study
Free
Intel should make sure that all the data is accessed through the servers of the company as per the requirements of e-Discovery. However, effort should be made to make sure that all the employees sign a legal consent such that the company can access any corporate information when it is legally entitled to do that.
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The Market Education Marketing Assignment
6 pages (1500 words) , Download 2 , Assignment
Free
According to the report there is information gathering by the buyers and sellers. This is important in helping to remain informed about the major aspects influencing different forces in the market. A market also plays the role of price control. This includes ensuring stable prices for commodities and services.
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Individual (WeeK 12) Marketing Essay
3 pages (750 words) , Download 2 , Essay
Free
Although consumers do not play a part in the operations of a socially irresponsible company, consumers do have a vital role in the continued existence of a company. In this paper, three suggestions are made to encourage people to be socially responsible in their role as a consumer.
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Point-Of-Purchase Advertising Marketing Essay
3 pages (750 words) , Download 3 , Essay
When I think of instances I encountered point-of-purchase advertising, I am not reminded by brands but three kinds of products. These are cosmetics, food and magazines. I think the kind of point-of-purchase promotion for these products have are very effective based on my observation and actual experience.
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Failed Products from Coke, Heinz and McDonalds Marketing Essay
3 pages (805 words) , Download 10 , Essay
Free
New Coke is often cited as the ultimate example of one of the most notorious product flops and brand missteps of all time. New Coke was launched in the mid-1980s by Coca Cola in an attempt to help the soda company stay ahead of competitors during the so-called "cola wars." Instead, it just annoyed consumers.
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Service Failure Marketing Essay
3 pages (750 words) , Download 11 , Essay
Free
In the middle of this year, my friend who lives in the Philippines had booked local flights for eight of her relatives with one of the budget airline companies in the region. She was motivated to purchase the tickets early since they were cheaper due to the airline’s buy-now, fly-later promotion.
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Bubble Gum Hair Remover Marketing Essay
3 pages (750 words) , Download 6 , Essay
Free
The company’s general operations will be analyzed, and possible recommendation made concerning its efforts to improve its current position. 3.0 Marketing Strategy Angels Co. Ltd has employed various marketing strategies in its operations, which mainly touches target market, marketing research, and marketing program.
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The Management of Risk by Analyzing Costs and Benefits Marketing Essay
4 pages (1241 words) , Download 2 , Essay
Free
The management of risk is done by analyzing the costs and the benefits that the company shall be able to receive in return. The management of risk is done on short term and on the long term basis as the cost-benefit analysis of both the options are different when the time value of money is considered and in certain cases, the risk associated with the short term might not be the same as in the long term.
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Analysing Online Consumer Shopping Motivations for Luxury Products Marketing Essay
8 pages (2521 words) , Download 3 , Essay
Free
This study is subdivided into segments, each part displaying some specific portion of the research methodology that has been implemented. Ontology is the initial point that will lead to the own established theoretical framework. It refers to the study of assumptions related to the nature of the social reality, what are the units that constitute this reality and how they interact with each other.
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Marketing Principles of Nike Corporation Marketing Essay
8 pages (2336 words) , Download 3 , Essay
Free
Included is a discussion of targeting and segmentation methods/strategies, the effect of buyer behavior on Nike marketing and sales strategies, pricing, and how that reflects on market realities and Nike's business objectives, and the role of promotions in the marketing mix for Nike  (Mind Tools; Ettenson, Conrado and Knowles; Ehrnke et al.).
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Marketing Planning at Vodafone Corporation Marketing Essay
10 pages (2721 words) , Download 2 , Essay
Free
Eminent scholars such as Hatton (13) defined marketing planning as the method of assessing the existing marketplaces as well as new market places to determine how a business can optimally compete and strengthen its market position. The marketing planning process usually results in marketing strategies which are then used to increase the overall sales of the business.
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How the East Has Created Opportunity In Adversity for Uniting And Reinforcing Its Community Marketing Research Paper
5 pages (1250 words) , Download 2 , Research Paper
Free
One phenomenon that met the coming of the 21st century and for that matter the 3rd millennium was the talk of globalization. This paper looks critically at ways in which the East has currently created opportunity in adversity for uniting and reinforcing its community through the preservation of its indigenous cultures.
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Mkt386 group presentation Marketing Essay
3 pages (750 words) , Download 3 , Essay
Free
The commonly known plastic surgeries are usually conducted in the form of hand surgery, microsurgery, reconstructive surgery, and burn treatments. The plastic surgery is usually divided into two distinct forms including cosmetic and reconstructive surgeries.
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Is service Marketing Different from Product Marketing Marketing Research Paper
3 pages (750 words) , Download 2 , Research Paper
Free
35). The advertisement is considered the basic and fundamental construct in the art and science of marketing because every new product and service is launched with the help of endorsement via various means and sources (Gronroos and Ravald pp. 20). The global economy is however, showing signs of moment from industrialization to services.
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E-Commerce Marketing - Gamebot Inc Marketing Research Paper
8 pages (2296 words) , Download 2 , Research Paper
Free
With the expansion of the North American gaming industry expected to continue in coming years, Gamebot Inc. understands that the present conditions are ideal to launch its E-commerce website Gamebot.com in the region. The service essentially acts as an intermediary between buyers and sellers and allows avid gamers to receive a decent price on computer/video games that they no longer use.
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Creating and Marketing a New Product Marketing Essay
5 pages (1520 words) , Download 6 , Essay
Free
The demand for handmade soft toys has long been witnessed to attain significant growth in different global regions. In relation to the present trend of this respective business industry, it can be viewed that customers are highly inclined towards buying handmade soft toys including souvenir items and stuffed animals among others for different purposes.
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A strategic map of different drinks Marketing Essay
8 pages (2000 words) , Download 2 , Essay
Free
Case Analysis Name of Student Institution affiliation Case Analysis 4. What does your strategic group map of the energy drink, sports drink, and vitamin-enhanced beverage industry look like? Which strategic groups do you think are in the best positions? The worst positions?
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Compulsive Consumption Marketing Literature review
9 pages (2250 words) , Download 3 , Literature review
Free
The latest issues in the society of the housing crisis and student debt have increased awareness of the effects of compulsive consumption. Research has made known that the management strategy of finance increase academic stress level (Roberts’s et. al 2012). For an average individual, buying services and products is routine and normal behavior.
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The effect of advertisement on consumer behaviour Marketing Research Paper
10 pages (2500 words) , Download 2 , Research Paper
Free
The research paper is aimed at studying the effects of advertisements on the Qatari consumers in the age group of 18-26 years. The data and information, on consumer behavior of the age group of 18-26 years and the way it has been affected by advertisements in Qatar, have been collected with the help of questionnaire and secondary sources.
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Social Media Audit of a Company Marketing Essay
5 pages (1680 words) , Download 3 , Essay
Free
Since its establishment in 1997, Safaricom Limited has continued to provide products and services ranging from telephony, third-generation (3G), general packet radio services (GPRS), enhanced data GSM environment (EDGE), data, and fax. It also offers Prepay services that include voice mail, prepaid roaming, and international dialing.
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Principles and Practice of Marketing of Dixon Retail Plc Marketing Case Study
10 pages (2850 words) , Download 2 , Case Study
Free
The new business model re-defined five specific objectives for the company. The fourth and final stage was to allocate resources and monitor the plan. The major focus was now on after-sales and support and customer choice, value and service was the major function in the new business model. This discussion proves how Dixons applied the marketing planning process for devising the strategies.
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Starbucks Coffee Company Marketing Essay
5 pages (1250 words) , Download 2 , Essay
Free
The complete scenario related to their expansion process and the challenges faced during the course of internationalization have been determined. Conclusively, a few of the useful strategies have been recommended to the company which it could have implemented in their expansion process.
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Sustainability Issues of JP Morgan Resulted in Financial Crisis Marketing Assignment
8 pages (2443 words) , Download 3 , Assignment
Free
JP Morgan had been facing a number of socio-political issues which took a toll on the overall sustainability of the company. It has also been realized that the company’s financial position was not fair. Its operational expenses were much higher than that of its competitors. The company has also been subjected to losses that stood at US$6.8 billion.
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Gazprom and the Its Struggles to Stay Dominant and Sustainable in the Industry Marketing Assignment
8 pages (2595 words) , Download 3 , Assignment
Free
The issues faced by Gazprom are rooted in the organization’s dual role as a business entity and as a blunt tool in foreign policy approach by using energy as a way of satisfying friends and punishing rivals. This political role of Gazprom has resulted in diversifying the energy supplies from it to other organizations.
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