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Marketing Essays

Result for Subject Marketing:
19895 essays
Business Websites. Tupperware and Rubbermaid Web Site Comparison Marketing Assignment
4 pages (1000 words) , Download 2 , Assignment
Free
Websites Comparison. The growth in adoption of internet technology has grown tremendously, mainly due to the changing nature of our lifestyle and the changing face of the global economy mostly attributed to developments in technology. In today’s business environment, companies must brand their products, ship products on a global scale, and grow their customer base beyond international borders in order to generate impressive revenues.
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Rise in the Demand for Smartphones in the Global Market Marketing Essay
9 pages (3216 words) , Download 5 , Essay
Free
The researcher intends to make a research proposal on the company, Samsung. The company is a multinational one that is based in South Korea. Being established long back in 1938, the company provides various types of technological gadgets, semiconductors, petrochemicals, skyscrapers, and finance (“Intel and Safaricom Unlock Kenya’s Smartphone market”). 
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The Internet and the Role it plays in the Lives of Consumers and Businesses Marketing Term Paper
13 pages (3250 words) , Download 2 , Term Paper
Free
The internet is seen to have played a major influencing role in changing the traditional business practices as well as position of customers in the business cycle. The internet has served to have served a critical role in the provision of diverse benefits to both businesses and consumers.
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Winning customers for life with relationship marketing Marketing Essay
4 pages (1000 words) , Download 2 , Essay
Free
It is said that 80% of your sales are generated by 20% of your customers. Finding and retaining good customers can help companies build a business that can succeed in the long run. The use of a relationship marketing plan can help companies identify customers that are valuable to the firm.
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Organisational Change Management Marketing Essay
11 pages (2750 words) , Download 3 , Essay
Free
The economy of Europe has faced significant problems and faced a great depression over the past. The results have been high unemployment rates.This has affected various companies operating in the region as so is D2. D2 is a multinational company that deals with car manufacturing have faced great problems from the surging crisis.
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How Online Retailing Satisfies the Needs of Hedonic and Utilitarian Customers Marketing Essay
13 pages (3643 words) , Download 2 , Essay
Free
Consumers are often faced with various types of choices between hedonic and utilitarian alternatives. The choices are recognized to be driven partly by emotional desires. The kind of choices made is identified as representing domains within consumer decision-making. The theory on behavioral decision focuses on cognitive aspects of decision-making without much focus on emotional perspective.
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Strategic Marketing Marketing Essay
25 pages (6250 words) , Download 2 , Essay
Situational analysis is one of the major requirements for a business process. For an effective situational analysis SWOT analysis is the tool which helps the manager to understand the company’s strength and weaknesses as well as the prospective opportunities and threats for the firm.
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Brand Management: Paxil Marketing Case Study
6 pages (1500 words) , Download 2 , Case Study
Free
This report identifies the causes of this negative marketing from a historical lens and also suggestions on how to revitalize the fading brand and restore its recent lost brand equity. The essay will begin with the Historical Marketing Tactics of Paxil and continue then with its current State.
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Creating Powerful Brands Marketing Essay
11 pages (3177 words) , Download 4 , Essay
Free
More often than not the marketers focus on providing only positive messages (i.e. one-sided messages) to the consumers regarding their product. However some marketers in a bid to attain more consumer attention and create a positive attitude towards their brand convey and present a two-sided message through a smartly planned advertisement campaign.
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Referral Fashion Promotion: Gucci Marketing Essay
14 pages (3779 words) , Download 5 , Essay
Free
However, Gucci has managed to remain at the top despite the stiff competition and this is because of the strategy that Gucci follows. I have also learned that the luxury sector is not just ruled by high-class people, celebrities, and the royals but with high consumer spending, consumers other than the above have also been seen purchasing Gucci fragrances.
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Modern Mums International Marketing Plan Marketing Essay
12 pages (3000 words) , Download 3 , Essay
Free
Companies that achieve global competitiveness are open and dynamic, composed of interacting agents and are characterized by complex adaptive systems that portray emergence and self-organization. The stipulated plan can also be applied in establishing a competitive edge in other European markets.
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Value of CRM - Woolworths Homeshop Company Marketing Essay
16 pages (4053 words) , Download 3 , Essay
Free
Good customer relationship management is achieved through the use of marketing principles, formulation of other mechanisms to handle this aspect and more so by applying technology. The most intriguing aspect in the field is how the use of information technology and information systems can immensely contribute to marketing.
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The Franklin Fund and Tiffany & Co Marketing Research Paper
8 pages (2000 words) , Download 3 , Research Paper
Free
Established first in New York in the year 1830, Tiffany & Co. during its initial years saw great growth prospect in the fancy and stationery goods market. With an advance of $1,000 from Tiffany’s father, 25 years old Charles Lewis Tiffany and John B. Young opened their first store at New York City.
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Adjustment from Bereavement Using Grief Counselling with Cognitive Behavioural Therapy Marketing Essay
6 pages (1680 words) , Download 3 , Essay
Free
The client, a 10-year-old female student, was referred by her mother after the latter noticed a change in her daughter’s behaviour after the sudden death of the child’s grandmother The client has become unhappy, down and tearful. The client attended 14 grief counselling sessions and 2 follow-up sessions and after which has shown to be normally coping with the death of her grandmother.
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Service Recovery and Customer Satisfaction Marketing Essay
8 pages (2295 words) , Download 4 , Essay
Free
Generally, ‘Service’ in the marketing landscape has become one of the most significant components of today’s global economy. Services provided or facilitated by a marketer are intangible activities or benefits such as financial advice, entertainment, etc in exchange for money or something else valuable.
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The Open Kitchen Design Marketing Essay
4 pages (1204 words) , Download 3 , Essay
Free
Some of the developments it has been experiencing lately are things such as the use of genetically modified foodstuff, use of Molecular gastronomy, use of local produce as well as strategies to save water and energy, (Alonso & O’Neill, 1). Among the range of advancements, however, of particular interest is the concept of Open Kitchen Design.
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Competitive Strategy for Netflix and Direct TV Marketing Research Paper
5 pages (1462 words) , Download 3 , Research Paper
Free
Netflix is the leading internet subscription company with over 20 million subscribers who enjoy unlimited television shows and movies via an internet connection to their computers. In addition, Netflix has continued to enjoy an increase in the number of subscribers. Despite being in a competitive market, Netflix has managed to stand out among the rest, by achieving a competitive advantage.
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Business Structures of the 21st Century: Grapple Mobile Marketing Assignment
6 pages (1500 words) , Download 2 , Assignment
Free
The Grapple always tends to meet the increasing needs for mobile applications building by investing heavily in R&D sector (Figaro Digital). The organisation holds the latest mobile technology so as to gain market attention effectively. While analysing the internal market environment of the Grapple, it seems that the company faces high degree competition from a number of huge market players including Apple and Android.
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E-commerce sales in the United States Marketing Assignment
3 pages (750 words) , Download 3 , Assignment
The e-commerce sector has achieved nine consecutive quarters of sales growth including double digits growth during the past five quarters. During the 4th quarter of 2011 e-commerce sales in the United States reached $49.7 billion. The e-commerce sales growth for the 4th quarter was 14%.
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Airline Marketing and Advertising Marketing Essay
7 pages (2069 words) , Download 2 , Essay
Free
The success of an advertisement depends on the objectives set for it. Thus, it is necessary for the company to decide which advertisement can work or not work for the company. In this context, the applicability of print advertising in the airline industry will be checked. The advantages and disadvantages of print advertisement will be offered.
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The Long-Term Effect of Marketing Strategy on Brand Sales Marketing Assignment
3 pages (750 words) , Download 5 , Assignment
Free
The investigators carried out interviews on senior research managers in a bid to obtain their view on the research objectives. The senior research managers who were interviewed were selected from a wide range of consumer packaged goods companies/firms. The interviews that were conducted revealed that the senior research managers placed a similar emphasis on discounting and advertising to what the data obtained by the study revealed.
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BMW's Marketing Paradigms Marketing Essay
6 pages (1754 words) , Download 3 , Essay
Free
Marketing is the mainstay of all businesses, and BMW has successfully exploited marketing paradigms to create a niche market position. In the highly competitive environment of global business, identifying and evaluating consumer behavior becomes a critical element of an effective market strategy.
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DP World Company Analysis Marketing Essay
3 pages (996 words) , Download 2 , Essay
The company is operating in 35 different countries. DP World is mainly into improving the supply chain of the company to serve its customer better by effectively handling containers, general cargo, and bulk across its network. DP World has also entered into long-term concessional agreements with different owners of the ports of different countries.
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Global Operations of Sony Marketing Research Paper
6 pages (1580 words) , Download 3 , Research Paper
Free
Since Sony positions itself as the seller of durable and high-end products, it mainly operates through selective distribution channels. The selective distributions are mainly Sony world and some other selective outlets. Apart from this, there are also grey markets where the company uses intensive market coverage.
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Segmentation, Targeting & Positioning Marketing Assignment
3 pages (750 words) , Download 39 , Assignment
Free
Therefore, it needs to be given optimum priority while planning for the marketing strategies. Furthermore, positioning is an art and a science that provide key to win the customers’ loyalty and retain their confidence. Usually, products are positioned based on the needs and the wants they often fulfill, or on the benefits they provide to the respective customers.
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Financial Analysis and Pricing Structure for Off 2 Gran Grans Marketing Research Paper
6 pages (1718 words) , Download 3 , Research Paper
Free
The understanding of the financial status and pricing of an organization is important in the overall implementation of a strategy to work better for the specific organization. Start-up businesses, as well as established ones, can leverage the different opportunities because of their ability to have a proper analysis of their financial and pricing status.
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Ethics in Marketing Practices Marketing Term Paper
7 pages (1822 words) , Download 3 , Term Paper
Free
It is, therefore, deducible that market researchers engage in unethical behavior, which undermines the effectiveness of marketing research. Volunteer participation is the focal point of marketing research since customer research procedures would ultimately become impractical without cooperation from the public from which researchers draw data.
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Enhancing Employability in Marketing Marketing Essay
10 pages (2908 words) , Download 3 , Essay
Free
Marketing careers are one of the most popular jobs available for graduates in the job market. However, the job market is also saturated with qualified graduates and therefore one needs to have more skills than the rest of the job seekers. Besides having the prerequisite degree and academic prowess, a graduate needs to have soft skills such having good interpersonal skills and IT.
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Analyzing the impact of Confucianism on customer behaviour and perception of western brands Marketing Essay
6 pages (1500 words) , Download 2 , Essay
Free
Culture is regarded as a significant determinant of consumer behaviour and cultural values are found to play vital roles in influencing consumers in their buying behaviour. Chinese cultural values are major factors that determine and influence Chinese business as well as organisational and leadership practices.
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Tescos Competitive Marketing Strategy Marketing Essay
12 pages (3000 words) , Download 4 , Essay
Free
Tesco has chalked out many core marketing strategies to attain the above feats to remain as one of the world-leading retailers as of today and this research essay will analyse the Tesco’s core marketing strategies in detail and how it employed these core marketing strategies to become one of the globe’s retailer.
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Effect of Recent Recession on Apple Strategic Marketing Management Practices Marketing Essay
6 pages (1945 words) , Download 2 , Essay
Free
Apple began its journey by launching the first Apple computer on the 1st of April, 1976; Apple I was launched, by Steve Wozniak and Steve Jobs (Bellis). Apple I was the first that used a single circuit board but did not gain the attention of the customers until it debuted in 1977 in one of the local computer trade shows (Apple-history, 2013).
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Strategic IMC for the British Petroleum Brand Marketing Essay
8 pages (2465 words) , Download 3 , Essay
Free
The company is taking the relief and recovery effort in the spill-affected area seriously and is fighting against the negative impression the event has created. British Petroleum claims that they have focused their efforts towards informing the public about the clean-up efforts that have been undertaken by the company.
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Market Assessment of Compact Cassettes in the US Marketing Essay
7 pages (1978 words) , Download 2 , Essay
Free
The same aspect could be as a result of increased technology that bypasses the product thus pushing it further towards its last phases in the product life cycle. This leads to a scenario known as obsolescence. This happens to be a situation where a product on offer in the market may never be attractive to the consumers and may also not be wanted.
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The Marketing of Pure Blonde Company Marketing Essay
4 pages (1000 words) , Download 2 , Essay
Free
Packaging is one more important factor in creating a valuable brand positioning. The packaging of Pure Blonde with the green European Style bottle and gold stylish label appeal to the customers in a very effective manner. In 2010, with the entrants of new competitors with similar brand image and product features like low carbohydrate enter the market, Pure Blonde’s started to lose its market share.
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Blood Donation Services Consumer Behavior and Marketing Marketing Term Paper
6 pages (1500 words) , Download 2 , Term Paper
Free
Over the years the need for blood supplies has increased steadily. However, organizations like the Red Cross blood society which is a part of Red Cross society has constantly faced problems. Therefore RCBS has hired Ad-Mark Marketing Solutions to increase the level of participation in the blood donation camps.
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Relationship between Customers Expectations and Marketing Strategy at Low-Cost Airline Company Marketing Dissertation
56 pages (9993 words) , Download 3 , Dissertation
This study is quantitative in nature as it involves identifying the impact of customer expectations on marketing strategies of Easy Jet with the help of the SERVQUAL model. By selecting a sample of 100 passengers who had traveled through Easy Jet’s airline services, the researcher adopted the purposive sampling technique.
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Strategic Marketing Plan for Red Bull Marketing Essay
9 pages (2810 words) , Download 2 , Essay
Free
The marketing plan varies depending on the type of business and the objective on which it focuses. Before designing the marketing plan the marketing manager needs to accumulate enough information about the competitors and the customers so that they can target the right market segment with appropriate strategy (McKinlay, O'Connor and Ross, 2007; Nijssen and Frambach, 2001).
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Active Marketing in Birmingham Library Marketing Essay
15 pages (4156 words) , Download 2 , Essay
Free
In the analysis of these developments within library services, this paper is interested in analyzing the Birmingham public library, as it is currently perceived. The users were instrumental in providing vital information concerning the current state of the library services, the improvements noted over the years as well as possible manners of proving.
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How Does a Biotic-Energy Company Entries Thailand Market Marketing Research Paper
6 pages (1572 words) , Download 2 , Research Paper
Free
Culture is an important aspect that can influence or affect a business environment. It is true that cultural differences can hamper or affect a good relationship between two countries. Therefore, it is important for an organization to control the cultural differences before establishing their business in another foreign country.
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Product Benefits the Lodox Stratscanner X-Ray Unit Marketing Assignment
9 pages (2432 words) , Download 3 , Assignment
Free
This paper considers the Lodox Statscanner X-ray Unit, which is a radiotherapy imaging device. The purpose of this paper is to analyze the marketing plan undertaken. Lodox is a full-body, high-speed digital radiology device used in health care facilities and testing centers to save on time and provide a full x-ray image of the body. 
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The Role of Toyota in the Automobile Industry Marketing Essay
10 pages (2910 words) , Download 2 , Essay
Free
Toyota, a Japanese-based company, which is one of the biggest manufacturers of automobiles, had launched a new vehicle range of Yaris. It has its dominance in nearly five continents as it has sold nearly 9 million cars. It is rated as one of the top ten automobile companies on the Fortune 500 list (Toyota, 2013).
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The Market for Luxury Sporting Motorbikes in America Marketing Research Paper
13 pages (3995 words) , Download 3 , Research Paper
Free
In the early years, big motorbikes such as the Dyna Street Bob were only bought by riders and other rare groups of people. However, in the current time, riding has become a mainstream thing in American culture in particular and the global culture in general. This has increased the market for products such as the Dyna Street Bob.
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Convergence/Divergence of the Global Market Marketing Article
7 pages (2306 words) , Download 2 , Article
Free
The underlying issue that is behind this debate is whether national culture or ideologies oblige societal values or not. Marketing managers, who believe that economical ideologies lead to value enhancement generally, support a convergence perspective. On the other hand, those who believe that national culture affects in augmentation of value are the ones who believe in divergence.
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Tv channel comparison Marketing Research Paper
3 pages (750 words) , Download 2 , Research Paper
People might watch news, movies, documentaries, game shows, reality shows, talent shows, series, programmes, cartoons, advertising and listen to music. Different channels attract different segments of people depending on channel’s quality and diversity of programs, qualified broadcasters and many other aspects.
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Strategic Choice and Evaluation Paper: Barnes and Nobles Marketing Essay
6 pages (1500 words) , Download 3 , Essay
Free
Despite the success of the company the firm has to realize that the book industry is in decline. In 2009 book sales went down 1.9% and during the last few years a lot of book stores have gone out of business including the popular book selling chain Borders.
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Enhancing Competitive Intelligence Capabilities using Decision Support System Marketing Essay
13 pages (3698 words) , Download 2 , Essay
Free
Competitive intelligence involves gaining information about one’s competitors because of this, it has broad implications which sometimes border on the unethical. One questionable aspect of Hilton Hotel’s competitive intelligence strategies became the subject of litigation by Starwood Hotels when Hilton shipped back eight boxes containing thousands of documents and electronic files.
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Promotional Strategy of Tide Marketing Essay
6 pages (1801 words) , Download 2 , Essay
Free
The success would be measured by the appreciation of the product and the positive responses rather than the unit number of sales because customer satisfaction accounts for more than the profitability of the company and if customers are satisfied then it is the proof that the company understands need of the customers.
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Impact of introduction of business intelligence tools in organization Marketing Research Paper
7 pages (1750 words) , Download 4 , Research Paper
Free
The researcher aims to examine the information landscape of an organization before the implementation of a business intelligence tool and the after effects of the implementation. He will also look into the different technologies available and how each technology varies with the organization type and organization size.
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Fast Food Related Restaurants: McDonalds Marketing Term Paper
17 pages (4664 words) , Download 2 , Term Paper
Free
However, it has been noted that the company confronts numerous issues. One among them is related to paying the workers low wages. It has been recognized that such grave issues tend to hamper the overall effectiveness of the organization. In order to resolve the issues, it is quite significant for the company to revise its strategies.
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FREITAG - an Innovator in Product Development and Environmental Sustainability Marketing Essay
11 pages (3455 words) , Download 5 , Essay
Free
Launched in 1993, graphic design brothers Daniel and Markus Freitag found an opportunity in the European market. Messengers, who generally travel by bicycle, maintained one consistent problem: when attempting to deliver their goods and services, the riders always found their bags wet. The Freitag brothers set out to design waterproof, functional, and heavy-duty bags that would withstand the elements.
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