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Article:Spirits Soar on Flavored Liquors - Admission/Application Essay Example

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Article: Spirits Soar on Flavored Liquors INTRODUCTION Diageo PLC is a global company and one of the leading businesses in premium drinks and alcoholic beverages industry sector. Few of its renowned brands include Smirnoff, Captain Morgan, Johnnie Walker, Crown Royal and some other brands of whisky, beer and wine…
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Article:Spirits Soar on Flavored Liquors

Download file to see previous pages... The marketing strategy of the company is renowned worldwide, as it focuses on the responsible marketing of the flavored liquors to its customers. It has also captured the attention of the people with its variety of products and effective strategies of marketing in its recent performances (Diageo PLC, “Annual Report 2012”). THESIS STATEMENT This thesis aims to propose the addition of a new flavored liquor brand for Diageo. It also intends to identify the targeted market for the launch of the new product along with the effective strategies for marketing it to a specific targeted group of customers. CREATION OF NEW FLAVORED LIQUOR Reviewing the varied range of products offered by Diageo to its worldwide customers, the new liquor brand suggested through this proposal paper is a red wine created from blended grapes and avocado extracts. The main ingredients would be organic avocado and grapes with a light essence of Rosemary. All of these ingredients have a special benefit to the human health and thus, can be expected to limit the negative effects of alcohol on the health of its consumers. Concerning the fact that alcoholic beverages are being negatively promoted on the basis of sustainable and health issues around the world, the promotional campaign for this product will stress on the medicinal benefits of its ingredients. For instance, grapes prevent several diseases such as heart problems, cancer, brain hemorrhages due to stroke, and fights with general illnesses; above all, it helps in burning the unwanted calories from the body (Bioesti, “Rosemary (Rosmarinus Officinalis)”). Another main ingredient of the flavored liquor, i.e. avocado is full of vitamin E and also helps to get rid of the wrinkles and maintain a healthy and good looking skin. It contains sterolins in high quantity, which also reduces the age spots and prevents from the sun damages (Bioesti, “Rosemary (Rosmarinus Officinalis)”). The light essence of the Rosemary, the third main ingredient in the product, will be effective to provide relaxation to the muscles and body of the consumer (Bioesti, “Rosemary (Rosmarinus Officinalis)”). Assessing the currently available competitor brands for flavored wine, this kind of a flavor would be very new to the consumers as it will be designed keeping in mind the various negative effects of alcoholic beverages and the currently developing health conscious attitude among its consumers, especially women. One of the reasons behind choosing this flavor is that it contains all the healthy ingredients and the essence of flowers, which are deemed to be specially liked by the women populaces. By keeping in consideration, these reasons for choosing the particular flavor, it is expected that this wine flavor will capture the major portion of the global market in its long-run and also reward competitive benefits to the company on the whole. TARGET MARKET The proposed flavored wine has been designed in such a manner that it can be targeted in all types of market, irrespective of gender. Wine is often represented as a symbol of sophistication and delicacy of the British culture around the world. Today, wine is preferred by both the males and females belonging from middle to high economic classes. However, at the initial phase of its launch, the targeted market for this brand would be the UK and the US. It is particularly owing to the fact that these countries are regarded to be the major consumers of wine. The targeted person for this ...Download file to see next pagesRead More
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