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Marketing Essays

Result for Subject Marketing:
19930 essays
Marketing Communications Campaign to Launch Skys Potential New Portable Media Player Marketing Case Study
8 pages (2000 words) , Download 3 , Case Study
Free
The integrated marketing communication analysis is necessary before launching the marketing campaign for the new product like Sky+ PMP.  The first phase should analyze retail marketing and the second should explore online marketing. This marketing campaign is aimed at drawing the attention of the consumers.
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The Largest Regional Low-Cost Airline Marketing Case Study
6 pages (1500 words) , Download 2 , Case Study
Free
Flybe haѕ major baѕeѕ at Birmingham, Ѕouthampton, Belfaѕt, Mancheѕter, Jerѕey, Guernѕey, Inverneѕѕ, Edinburgh and Glaѕgow. It iѕ the largeѕt ѕcheduled airline at Birmingham, Mancheѕter, Norwich, Exeter, Inverneѕѕ, Ѕouthampton, Iѕle of Man, Belfaѕt City, and the Channel Iѕlandѕ. Flybe operateѕ out of more UK airportѕ than any other airline.
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Political Factor Analysis with Respect to the Stockport Shopping Centre Marketing Term Paper
6 pages (1500 words) , Download 2 , Term Paper
Free
Through an understanding of the external environment, firms take advantage of the resources available in its environment; define the nature and structure of its activities. In order to maintain service, quality, and logistic standards, companies periodically audit their environment and compared to overall corporate performance through benchmarking.
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The Marketing System in Qatar Marketing Research Proposal
10 pages (2500 words) , Download 3 , Research Proposal
Free
With hardly any other industry available in the Gulf region, most products are imported to sustain the life of flora and fauna. Due to this, the government has encouraged foreign investors to establish their business presence here. Doing business in the gulf is profitable. There is no tax and this generates a lot of revenue for the business houses.
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British Motor Industry and Government Strategy Marketing Essay
7 pages (2080 words) , Download 3 , Essay
Free
The global auto industry is structured along 3 main levels. The “component suppliers” form the first level in this value chain. Next, are the finished goods producers or “assemblers” followed by the dealers and the after-sale-service people. The component suppliers, also known as the “upstream”, are again divided into many sub levels.
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Marketing Saturn Corporation in 1998 Marketing Essay
5 pages (1000 words) , Download 2 , Essay
Free
The GM should not have done something which was not compatible with the Saturn Corporation but since it was the parent company, the one who had to give up was supposed to be the Saturn Corporation itself. The Marketing and Product Planning team looks for companies that have not only the technology for today.
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Strategic Marketing Plan: Flower World Marketing Term Paper
13 pages (3250 words) , Download 4 , Term Paper
Free
All parts of the marketing plan are interlinked and should be considered as a single whole. Successful marketing management requires recognition and authority at the top decision-making level. Marketing programs must be carefully planned and based not merely on knowledge of internal corporate affairs, but also on knowledge of external environments.
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Showing the Customer Who's Boss Marketing Assignment
6 pages (1500 words) , Download 2 , Assignment
Free
The German retail company, Hugo Boss, has for years been a powerful name in upscale men’s clothing. The main reason that the Hugo Boss company has been successful is because of the rare combination of quality products, brand integrity, and efficient marketing. Efficient marketing plays an important role in the success of any retail company. 
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Competitive Strategy in Lighthouse Marketing Research Paper
13 pages (3250 words) , Download 2 , Research Paper
Free
Its objectives were to build a platform that would enable better response rates to their marketing campaigns, to create a management system and secure funding to expand the business.  A full environmental analysis was undertaken which showed that the Lighthouse has the opportunity to dominate the market and build its brand.
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Research for Marketing Decision Marketing Assignment
8 pages (2000 words) , Download 4 , Assignment
Free
The key aspects of this assignment are: An understanding the various transcription protocols and assessing a sample transcription for accuracy; Evaluation of the specific questions asked during the interview keeping in mind the overall objective of the research; Analyzing the interview to give a summary of the broad findings which are relevant for the research questions to be answered.
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Proposed Marketing Plan for Sainsbury Company Marketing Business Plan
15 pages (3924 words) , Download 9 , Business Plan
Free
Sainsbury’s goal “to deliver an ever-improving shopping experience to our customers with great products and fair prices to exceed customers’ expectations for healthy, fresh, safe, and tasty food” has proven to be a great motivating factor in the most literal sense of the word and its description. They pledge corporate responsibility to raise standards and awareness.
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Marketing Fundamentals Analysis Marketing Term Paper
5 pages (1607 words) , Download 2 , Term Paper
Free
There are three main activities to be carried out before developing marketing strategies. These include segmentation, targeting, and positioning of the product/service. The organization chosen for the case study is Hutchison Whampoa Limited – 3G mobile service UK. Hutchison Whampoa Limited is an international corporation having many diversified businesses.
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The UK Foreign Holiday Market Marketing Case Study
6 pages (1500 words) , Download 3 , Case Study
Free
In general, the typical UK foreign tourist is becoming much more experienced. A foreign holiday is now an annual event for many, and in the long-run, the industry should be optimistic since population changes and an oversupply of aircrafts are expected to fuel a travel boom in the next few years to come.
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Reaching the Youth Market in Europe by Euro Teens Marketing Coursework
9 pages (2604 words) , Download 2 , Coursework
Free
Social factors have become the top influencing factors in the decisions that most consumers across the globe make in buying various goods and services. As humans being social animals, there is the need to discuss the various issues and matters of interest that are essential in making life better and enjoyable.
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British market for chocolate Marketing Essay
6 pages (1500 words) , Download 2 , Essay
Free
There is just an imagination and desirable understanding to meet their needs by various chocolate brands. But various brands say that they’ve formulated the chocolate to suit the palate of British public which is more used to milk chocolates.
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Consumer Decision Making and Competitive Marketing Strategies Marketing Assignment
12 pages (3000 words) , Download 2 , Assignment
Free
There is a number of theories relating to the decision-making process, but it is better to use the models of soft model decision making, and it will be also essential to point the reasons of choosing this model. The principal issue identified and to be analyzed in the present work is connected with the growth of passenger traffic. 
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Morrisons Supermarket Capabilities Marketing Assignment
3 pages (750 words) , Download 2 , Assignment
The author states that market share is the traditional measure of success for supermarkets. Larger market share allows economies of scale. Savings are sometimes achieved by extracting more favorable terms from suppliers, either through demanding lower merchandise prices or demanding the greater provision of services.
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Marketing Strategy Adopted By Tesco Marketing Essay
10 pages (2668 words) , Download 5 , Essay
Free
The company organized itself to enhance the value proposition and make customers feel empowered, thus gaining their loyalty.  Tesco’s business is centered on its customers and employees: this simply said, is the secret of their success. As long as Tesco succeeds in the way it goes to market, customers will continue shopping at Tesco.
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Strategies for Performing OnTyme Marketing Research Proposal
12 pages (3000 words) , Download 2 , Research Proposal
Free
An all-out campaign in the print media, using national and local newspapers and magazines the consumer profiling points to, can be a good starting point. Tying the brand to popularly used products like beverages and other brand name products and offering a discount on the purchase of the watch will be great.
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William Hill Marketing Management Marketing Case Study
6 pages (1500 words) , Download 2 , Case Study
Free
Today, William Hill relies chiefly on an efficient technology innovation system and online services. This is one of the most important infrastructure requirements, which is essential for the expansion of opportunities and plays an important role in making or breaking the competitive positioning.
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VRIO framework of Gillette Marketing Research Proposal
1 pages (250 words) , Download 15 , Research Proposal
Free
The author explains that the industry is flooded with competitors. There are substitutes for the brands in-terms of rechargeable batteries. New competition is entering the market and offering products at a lower price than Duracell. Buyers’ power is high as they have a lot options available.
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An Integrated Marketing Communication Program for Crunchy Crunch Company Marketing Research Proposal
9 pages (2250 words) , Download 4 , Research Proposal
Free
The snack food market in the UK has both changed and grown over the last few years. Because of people's busy lifestyles, the pressure of work and long traveling times to and from work, many do not have time to sit down and eat a meal during the working day. For this reason, snacks are an important part of life and often replace a traditional meal.
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Analysis of Strategic Marketing Planning Marketing Literature review
3 pages (750 words) , Download 2 , Literature review
 As developed by Collis (1991), core competence is one of the factors to control (p.58). It represents a combination of the tangible and intangible assets held by the firm. That fact permits firms to accumulate experience, consequently to have better possibilities for combining tangible and intangible assets and getting core competencies.
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The Market and Marketing of Verizon Business Marketing Research Proposal
4 pages (1000 words) , Download 2 , Research Proposal
Free
Verizon continues to suffer from declines in usage of traditional phone service as people rely more on cell phones and the internet. Losses may also stem in part from price pressures arising from triple play offers, which typically offer discounts for carrying multiple subscriptions or lack of consumer knowledge of the company's products and services.
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The Impact of Culture on International Marketing Marketing Research Paper
59 pages (14750 words) , Download 5 , Research Paper
International marketing has assumed new dimensions. These have been added by the process of globalization. Globalization began with the improvement in communication and information technologies and was helped along by the lowering of entry barriers to businesses and freeing of the cross border flow of capital.
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What Does It Take to Develop a Successful Brand Positioning Marketing Assignment
10 pages (2500 words) , Download 2 , Assignment
Free
Branding in another context is defined as "to burn or impress a mark upon with a hot iron, to distinguish by a similar mark, or to mark permanently." Brand marketing seeks to achieve the same effect on consumers, which also has to do with a distinguishing and permanent mark.  
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Events and Exhibition in the Digital Age Marketing Term Paper
11 pages (2750 words) , Download 2 , Term Paper
Free
The Internet and digital technologies have transformed every sphere of activity in the world. The field of Exhibitions and events is not an exception. Exhibitions are essentially a marketing exercise and since Marketing is one of the fastest evolving subject, the overall character, look and shape of exhibitions has also been changing rapidly. 
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Effect of Market Liberalisation on African Economy Marketing Assignment
3 pages (750 words) , Download 2 , Assignment
The author states that yet countries like Kenya have suffered a failure on this account. The author compares East Asian markets like South Korea, Hong Kong, Taiwan and Singapore which have grown under the control of their respective governments. Even the US markets which promote free trade have some participation of the government.
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Improvements of the marketing planning process in the pharmaceutical company Marketing Essay
16 pages (4000 words) , Download 2 , Essay
Free
The author states that the sustained growth of Actavis is attributed to its continuously increasing portfolio, enhance ment in sales volume and value of its product(due to their better quality) , development of all-inclusive range of theurapeutic drugs, thechnological upgradation and commitment to intoduce new, safe and affordable drugs.
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Global Marketing: a Decision-Oriented Approach Marketing Article
5 pages (1250 words) , Download 2 , Article
Free
The author states that companies have to adapt their traditions and values to a new cultural environment and change established views and duties. For instance, even Scandinavian live in very egalitarian countries, where there is equality among sexes, among professions, among generations - among anything.
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The Vodafone New Zealand Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
Reasons cited are the unfavorable mix of mainly unregulated mobile market, the absence of technology platform competition -that makes consumers vulnerable to being picked. He disputes geography and population dispersion as claimed by the operators. The next regulation influenced opportunity for a surge in competition.
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Marketing Mix: Westin Hotels and Resorts Marketing Essay
1 pages (388 words) , Download 5 , Essay
Free
The author states that finding both advertisements in the magazine proves that these brands have certain similarities concerning their target market. On the other hand, each of them has its own qualities and characteristics that are distinctive of each company which is illustrated in their advertisements.
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Resort Hotel X New Marketing Plan Marketing Essay
8 pages (2064 words) , Download 2 , Essay
Free
Resort Hotel X and the features it offers are marvelous and fascinating. Owing to the inherently awesome beauty around, the place is just exciting. The organics are an attractive ware under the theme dictum that the restaurants and eateries inside the resort complex serve only the food sourced from the freshness of the luscious gardens inside.
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Creating New Market Space - New Value Curve Marketing Essay
1 pages (320 words) , Download 2 , Essay
Free
We already know that the quality of teaching is very important but almost, if not as important to this is the presence and high quality of other factors which determine a student’s educational experience e.g. state of the art computing work stations, round the clock library with up to date books and academic journals.
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Implement a Marketing Solution Marketing Assignment
4 pages (1000 words) , Download 2 , Assignment
Free
Marketing can be defined as the whole firm, taken from the customer's point οf view. According to the American Marketing Association, marketing is "planning and executing the conception, pricing, promotion, and distribution οf ideas, goods, and services to create exchanges that satisfy individual and organizational objectives."
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Control of British American Tobacco Marketing Case Study
9 pages (2250 words) , Download 3 , Case Study
Free
The tobacco industry continues to be an important industry in the global market, it has developed over the years from a small industry into a big multinational industry. In the recent past, the industry has been under big pressure from the different governments and the international health organizations such as W.H.O on health grounds.
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Primary models of international marketing Marketing Essay
1 pages (250 words) , Download 3 , Essay
Free
According to the research findings the model a business adopts depends on its objectives though all of them may have their own limitations. How a company markets its products may influence its choice of marketing over the other. For example, a sausage company dealing in pork sausages may not use the same model it uses in Europe and Asia.
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Modern marketing techniques Marketing Essay
5 pages (1250 words) , Download 2 , Essay
Free
Case studies of research studies that have been done in the recent past reveal that majority of modern marketing techniques are basically used to deal with consumers’ behaviors. Singh and partners reason that human behaviors in purchasing as well as consumption are greatly influenced by attitudes or preconceptions about the specific product or service.
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Charlotte Beers at Ogilvy and Mather Worldwide Marketing Research Paper
4 pages (1115 words) , Download 2 , Research Paper
Free
Ultimately, when a troubled and ailing firm seeks to select a new CEO for leadership, they are oftentimes specifically interested in an individual who will be able to maximize a degree of profitability and provide certain fundamental changes within the existing structure of the entity or firm in question.
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Paderno Competition Analysis and 4p's Strategy Analysis Marketing Case Study
4 pages (1131 words) , Download 4 , Case Study
Free
The unique strengths of the competitors lie in the products that they manufacture and sell, more so for Meyer Canada, which produces a wide variety of products unlike the others include Paderno. The Meyer Canada Company poses a threat to the Paderno Cookware Company because it has affiliates in various countries who are obligated to conduct an aggressive marketing campaign.
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Media of The Plastic Surgery Institute Of Miami Marketing Research Paper
3 pages (750 words) , Download 2 , Research Paper
Free
The surgery institute sets concrete, measurable and achievable goals. Its management engages with their fans through the social media by giving their clients reasons to talk about their surgery services and encouraging other new customers to visit the institute.
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Clive's Response to Sandeep Marketing Term Paper
10 pages (2500 words) , Download 2 , Term Paper
Free
Econocars are the vehicles of the future as they are going to contribute to the safety of the environment considerably. They have been at the conceptual stage for quite some time but now the world is witnessing their realization as a number of car manufacturers have committed to econocar manufacturing.
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Marketing objectives and strategies of massive, incorporated Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
o become the market leader by increasing market share by 10% ; and To aggressively compete with search rivals like Google and Yahoo (Wash, 2006). The marketing strategy currently employed by Massive, Inc. can be fully understood by looking at its marketing mix.
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Evaluation of Strategies of News Corporation Marketing Assignment
8 pages (2491 words) , Download 2 , Assignment
Free
News Corporation is the world's third-largest media giant (after Time Warner and Disney). Owned partly by the family of international tycoon Rupert Murdoch, known universally for his shrewd business style Today, the company operates and owns, among others and several joint ventures worldwide. In 2004, it reincorporated in the US.
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Using Via E-commerce to Increase Success for Wingate Systems Working Marketing Research Paper
6 pages (1500 words) , Download 2 , Research Paper
Free
Organizational form, business model and strategy have been considered the framework of commerce. In the holistic viewpoint, there are only two factors, business configuration and business coordination.  In this context, the business configuration is used to mean the scope of business coverage by a company, what was once known as strategy. 
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Marketing Planning as an Essential Foundation for Marketing Success Marketing Essay
6 pages (1500 words) , Download 2 , Essay
Free
The purpose of this paper is to discuss the extent to which marketing planning is foundational to marketing success; and that degree of import is dramatic. Without proper planning, the marketing efforts of a business are likely to be haphazard and unfocused, create vulnerabilities for competitors to exploit, and ultimately fail in effectiveness.
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Services Marketing Marketing Essay
9 pages (2250 words) , Download 3 , Essay
Free
It is widely accepted in the academic circles that at operational levels, in particular in organizations processing services, such as hotels, hospitals, beauticians, transportation, retail banking, the marketing of services is different and more widespread across institutionally than the marketing of physical products. 
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Struggles of Lakeland Wonders Marketing Essay
4 pages (1086 words) , Download 3 , Essay
Free
When Hailstorm first came on board, she experienced several problems within the company. These included self-interest, mistrust, difference perception, and low tolerance. In order to handle the feelings of mistrust and self-interest, difference perception, and low tolerance she used several ideas to brainstorm with her company.
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Malaysian Airlines Retention Strategy Marketing Essay
4 pages (1000 words) , Download 2 , Essay
Free
Malaysian Airlines came into being on October 12, 1937, after the joint proposal of the Ocean Steamship Company of Liverpool, the Straits Steamship Company of Singapore and Imperial Airways was accepted by the Government which put forward the request of flying planes between Penang and Singapore.
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The Sub-prime Mortgage Market and Variable Rate Mortgage Market in the USA Marketing Essay
11 pages (2750 words) , Download 2 , Essay
Free
This report gives a detailed account of the economic impact of the operations of the sub-prime mortgage market and the variable rate mortgage market and the effect of the actions of the lenders in pursuing the securitization vehicle to mitigate the problems being caused by the sharp increase in the delinquencies of the sub-prime mortgages.
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