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Marketing Essays

Result for Subject Marketing:
19702 essays
Customer Relationship Management Marketing Term Paper
8 pages (2302 words) , Download 3 , Term Paper
Free
Customer relationship management (CRM) is a management process that involves the development of an exhaustive picture of customer expectations, needs and behaviors. These factors are thereafter managed in order to enhance business performance (Hoots, 2004). It is considered a revolutionary advancement that has been made in the field of customer services.
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Preparing the Marketing Audit for Market Entry - Sony Corporation Marketing Essay
11 pages (3321 words) , Download 2 , Essay
Free
Sony Corporation or Sony as it is known commonly is a Japanese multinational conglomerate that is headquartered in Tokyo, Japan. The company primarily focuses on electronic products in the consumer and professional markets. Sony has enough experience in launching new products in the overseas market. As the firm gains experience, it understands the global strategy more clearly.
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Advertising Scheme for Dr. Thunder Marketing Term Paper
5 pages (1371 words) , Download 3 , Term Paper
Free
There are multi-factorial scenarios, which have an impact on the marketing strategies for a brand. In the case of off-brands, it becomes critical for the organization to closely monitor the market environment and develop a marketing strategy that helps the off-brand to compete with established national and international brands.
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Customer Loyalty to Fast Food Restaurants Marketing Assignment
8 pages (2294 words) , Download 3 , Assignment
Free
The fast-food industry has numerous strengths and weaknesses. Firstly, this industry usually has a cost advantage, since setting up a food chain is a cheaper yet profitable business. Restaurants have strong management owing to the relatively easy management requirements and decision-making compared to other businesses.
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Aggressive Marketing and Consumption Culture Marketing Term Paper
10 pages (2500 words) , Download 2 , Term Paper
Free
Effective marketing creates effective knowledge and develops a pattern of consumption of a given product. Aggressive marketing creates a generation of consumers and in that way developing a habit for what some people consume. This, in turn, makes their whole personality, creating the coming to prove the aspect of ‘We are what we consume’. 
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Business Communication Trend - Online Social Networking Marketing Essay
5 pages (1566 words) , Download 2 , Essay
Free
The main purpose of this article is to discuss the expansion EduTot is an educational toy company. The company wants to expand its business in France and Ireland. Paper discusses infrastructure of France and Ireland and makes the debate on country's ability to make distribution, promotion and price of products properly EduTots.
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Japan and China Economic Powers in the Globe Marketing Essay
4 pages (1155 words) , Download 2 , Essay
Free
The two- Asian countries selected for the purpose of the report are Japan and China. Both of the countries have their own advantages making them distinct in their own respect. However, the resources of China are vaster as compared to Japan and they have less trade deficit as well. Hence, the economies of scale for China are more beneficial.
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Advertising Management and Brand Delivery Marketing Essay
10 pages (2500 words) , Download 2 , Essay
Free
In the book “Confessions of an Advertising Man”, while describing the relationship between advertisement and creativity, David Ogilvy (1988) stated that “If it doesn’t sell, it isn’t creative.” The aforementioned line by Davis Ogilvy, also referred to as the father of advertising, is the central theme of this essay and here we will analyze qualitative merit of his statement.
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Telefnica UK Limited and Vodafone's Marketing Strategies Marketing Case Study
12 pages (3000 words) , Download 3 , Case Study
Free
Studies have shown that the success of a firm is greatly dependent upon the quality and depth of communication. The communication medium was chosen for the same also plays a crucial role. Brands exist in the minds of the consumers, not only due to its experience by the customer but principally due to the long term impact of communication.
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Globalization and Changes in the International Markets Marketing Essay
12 pages (3439 words) , Download 2 , Essay
Free
The advent of globalization has brought some dramatic changes in the international markets. The economic reforms adopted by the governments in different economies across the world led to the inflow of investments by the companies in the foreign countries which opened up the global markets for companies of different sizes across the world.
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International Marketing Marketing Essay
11 pages (2750 words) , Download 2 , Essay
Free
This essay will recommend and develop an entry strategy for two domestic brands in Russia. These two organizations are Magnit and Cityline. The organizations do not have global presence. They are used to operate in different industries across Russian market. Cityline is one of the leading internet service providers across Russia. The organization used to provide internet services to both business houses and individuals.
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Principle of Marketing and Elements of a Marketing Plan Marketing Book Report/Review
6 pages (1811 words) , Download 2 , Book Report/Review
Free
Marketing is the key to the success of any organization. A proper and good marketing plan not only helps any organization to be profitable but also at the same time help the organization reach out to the common people across the country and understand their needs, Based on a successful marketing campaign, an organization can develop its future goal and strategies to be on the profit road.
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Target Market of Tesla Marketing Essay
7 pages (1936 words) , Download 3 , Essay
Free
In recent times, the degrees of competition among business firms have increased significantly. The consumers in the market have access to various types of goods and services in the marketplaces. Thus, in order to popularize the product of a company among the consumers, product marketing has turned out to be an indispensable business task.
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Diversity in Organizations as a Google and Yahoo Marketing Term Paper
6 pages (1515 words) , Download 2 , Term Paper
Free
In order to deliver unique services and solutions to the customers, the companies have focused on encouraging new ideas and thoughts from the people who challenge the dominant business logic. By accepting the innovative ideas which provide relative advantages over its competitors, the companies like Google, Yahoo, etc.
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Company Analysis of Chipotle Mexican Grill Inc Marketing Essay
10 pages (2748 words) , Download 2 , Essay
Free
From the time of its establishment in 1993, Chipotle has turned into a kind of s phenomenon inside the dominion of the restaurant business. The company has experienced remarkable development from the time the organization went public during 2006. It has progressively sustained a firm purchase rating through monetary analysts in the inventory market.
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Marketing strategy assignment Marketing Essay
4 pages (1000 words) , Download 2 , Essay
Free
Marketing research is the first step in the introduction of a new product. Without the accurate market information, introduction of a new product is likely to fail. This step ensures that the company confirms the actual state of the consumer market.
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Integrated Social Media Plan for Rockport Company Marketing Research Paper
3 pages (750 words) , Download 2 , Research Paper
The author states that the mission statement of Rockport emphasizes on becoming a dominant marketer and manufacturer of leather footwear products globally. It can be observed that the business strategies applied by Rockport centrally focuses on promoting adequate innovation designing to provide ultimate comfort and style to its customers.
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Marketing and Stakeholders in the Food Industry Marketing Assignment
9 pages (2383 words) , Download 2 , Assignment
Free
marketing philosophy is considerably more useful than any other previous concepts like selling, product, and production for the long-term success of any organization. This is so because it meets the needs of the customers in a better way and creates loyal customers. Companies develop various channels of communication. 
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Security Analysis of 10k Form Of McDonalds Marketing Assignment
5 pages (1338 words) , Download 3 , Assignment
Free
This security analysis will comprise a corporate history and life cycle scrutiny including the demographic trends as depicted in the 10k form. Industry forces along with competition are also put into analysis. This analysis will focus on security and the return on equity of the corporation its utility as a measure of the basis for growth.
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Learning & Memory on Consumer Marketing Essay
7 pages (2223 words) , Download 2 , Essay
Free
Marketers can start with learning and memory concept consumer knows their products and brands, and how they want. After choosing the right incentives to do the right perception of consumers, marketers can start teaching consumers what their brand is, some companies are trying to make their mark in value of money, and some of them try to make their brand stands for diversity or any other value they want.
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Fashion Marketing -Marks and Spencer Marketing Essay
4 pages (1000 words) , Download 3 , Essay
Free
The essay analyzes marketing in fashion. The Zara fashion company defines the global market environment in accordance to the marketing variables of psychographic, demographic, behavioral, and the demographic factors. ). Further, the company establishes on the essence of technology in compromising the negative forces.
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Australian Marketing Environment Assessment Marketing Research Paper
9 pages (2583 words) , Download 3 , Research Paper
Free
The factors are economic, social, cultural, financial, technological, legal and political forces. Having done a thorough study of these factors, it can be said that these factors facilitate international trade, business and marketing significantly. The international marketing environment in Australia is very flexible which encourages foreign companies to formulate effective marketing strategies and implement the same in the country.
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US airways's new Market - China Marketing Term Paper
11 pages (2750 words) , Download 3 , Term Paper
Free
US airways's new Market - China Considering the urge of the western countries to establish a strong foothold on the Asian continent in order to expand their aviation industry, US airways invading China seems to be a plausible option. The US Airways is one of the key players in the aviation industry in the US.
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Viability of the Cause-Related Marketing Marketing Case Study
3 pages (750 words) , Download 3 , Case Study
Free
Although the money that will be channeled to breast cancer awareness campaign, the tough question that perhaps the foundation ought to ask itself is, whether the greenhouse component of the products is worth the noble objective. This is especially so because most of the products manufactured by FluidChem are not environmentally friendly.  
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Blood Bananas: Chiquita in Colombia Marketing Case Study
3 pages (750 words) , Download 18 , Case Study
Free
Among the negative actions that were allegedly committed included the supporting the coups that the US government attempted against perceived smaller nations, the establishment of a monopolistic system that was abusive, conducting business transactions with suspected terrorists, and exploitation.
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Store Location and Customer Behavior Marketing Essay
6 pages (1615 words) , Download 3 , Essay
Free
Promoting products is critical to assist product supply and sales; this may comprise a plan of synchronized endorsement procedures such as exceptional sales, awards, sales campaigns among others. Some producers pack their products in a variety of lesser and superior packs to guarantee ease of use and affordability to all potential customers.
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The concept of semiotics Marketing Essay
11 pages (2750 words) , Download 2 , Essay
Free
This essay will entail a critical discussion on the implementation of semiotics in branding and other marketing activities. The author states that there are various ways of development of brand for a particular product or the overall organisation. However, the concept of semiotics has attracted the attention of many business organisations.
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The Role of Toyota in the Automobile Industry Marketing Essay
10 pages (2910 words) , Download 2 , Essay
Free
Toyota, a Japanese-based company, which is one of the biggest manufacturers of automobiles, had launched a new vehicle range of Yaris. It has its dominance in nearly five continents as it has sold nearly 9 million cars. It is rated as one of the top ten automobile companies on the Fortune 500 list (Toyota, 2013).
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The Winning Formula for Planning an Event Marketing Essay
8 pages (2000 words) , Download 2 , Essay
Free
Burberry Group plc is a British based fashion house which is well known for distributing fashion and clothing accessories along with different types of fragrances. Burberry has been able to become as one of the most famous fashion companies in the world for its trench coat, which was specially designed by the founder of the company i.e.
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Free School Meals Marketing Essay
10 pages (2624 words) , Download 2 , Essay
Free
It is important to highlight that this policy was passed after it was realized that most of the young pupils from poor families went to school without proper meals. This adversely affected their concentration in class and so there became a need to strategize on ways to help come out of the situation.
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The Presence of Snow White Laundry & Dry Cleaners in Sydney Marketing Case Study
10 pages (3000 words) , Download 3 , Case Study
Free
Other promotional strategies applied by the business include offering deluxe services to some of their regular customers, including delivery of the washed items and even using perfumed cleaning agents. Other upscale services include the hand-finishing process, which makes customers’ garments receive extra attention from the employees in the company.
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Pas Automotive Repair Company Marketing Case Study
15 pages (3922 words) , Download 2 , Case Study
Free
Its main work is to match the processes such that there is no imbalance in how they interrelate. It also tries to maximize production using the available labour from the workers and reduce time wasted during the day. In order to standardize work, takt time, work sequence and standard work are supposed to be keenly observed.
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Significance of Traditional Forms of Marketing Communications in the Contemporary Organizations Marketing Essay
10 pages (2859 words) , Download 4 , Essay
Free
The contemporary business environment is continuously encountered with the explosion of new and advanced technologies. Correspondingly, it can be viewed that the world is gradually moving towards the digital age. These technological transformations have resulted in advertising agencies facing numerous challenges. These challenges often generate inefficiency in the client’s agency relationships.
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Nest Smoke Detector Project Marketing Essay
6 pages (1500 words) , Download 4 , Essay
Free
Nest protect is a smoke and carbon monoxide detector alarm system designed and launched by the Silicon Valley technological company, Nest. This is the same company which had launched the nest thermostat with huge success. The alarm is designed as user-friendly and using a high level of technology interprets data from smoke and heat.
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International Marketing Environment of Australia Marketing Essay
8 pages (2363 words) , Download 3 , Essay
Free
Australia has given the major emphasis on exporting manufactured goods. Australia has a strong infrastructure along with stable institutions to support its trading activities. It is rich in skilled workforce and agricultural produces. Australia has been adopting Technology in its business environment.
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Supply Chain Management - Nissan Marketing Essay
12 pages (3318 words) , Download 3 , Essay
Free
The first section of this brief analysis will focus upon the history of the actual problem that Nissan Motor Company faced, the realization of the fact that changes needed to be engaged, a delineation of what changes were settled upon, and a discussion of the way in which implementation of the supply-chain management model that was accepted took place.
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Marketing Planning and Strategy - Daloo3a Marketing Essay
13 pages (3526 words) , Download 4 , Essay
Free
This marketing report deals with a small and exclusive boutique store named Daloo3a. The organization started its business operations in the year 2013. Lana Khoury and Mohamed Saeed are the two business owners of this organization. It is an online designer boutique store used to sell shoes, clothes, and accessories for women.
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The Walt Disney Company Analysis Marketing Speech or Presentation
4 pages (1205 words) , Download 6 , Speech or Presentation
Free
The organization boasts of a vibrant park resort with a massive compound of sufficient capacity that offers family entertainment besides potential networks all over the world with an expansive variety of consumable products (Bodden, 43). Walt Disney has been at the forefront of ensuring that its customers receive the best satisfaction.
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How to Make a Restaurant Successful Marketing Case Study
4 pages (1107 words) , Download 2 , Case Study
Free
There are fundamentals in starting and operating a restaurant successfully and there are basic elements that distinguish a successful restaurant from an otherwise unsuccessful one. The manner of establishing and running the restaurant has great implications on the success of the restaurant and this means that there are specific ways that restaurants need to be run. 
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Management of Organisational Behaviour Marketing Research Paper
10 pages (2876 words) , Download 2 , Research Paper
Free
The Secret Gardens Party is held in the U.K at the end of July every year. It is a famous music and arts festival held in the country. Right from 2004 to 2013, the festival has gained popularity among the individuals in the country. “Principle of Participation” is the underlying driving force of the success of the festival.
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Benchmarking Techniques of Apple and Microsoft Marketing Essay
22 pages (6046 words) , Download 3 , Essay
This report uses all the benchmarking techniques in order to compare the two companies that belong to the same industry, almost have the same market environment and target customers. The objective of this report is to highlight the methods that could give an exact idea of the performance of the companies and how well they use their resources.
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Report on The Green Tea whitening Series Launching Program Marketing Assignment
8 pages (2000 words) , Download 2 , Assignment
Free
This is a report of the research results of the Ginvera Beauty Company in respect to the plans for launching The Green Tea whitening Series. It gives a brief introduction of the company and the new product. It outlines the methods the marketing assistant used to collect data.
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International marketing management Marketing Essay
3 pages (750 words) , Download 4 , Essay
Free
Polaroid Corporation has been making polarized sunglasses for about 70 years. They were the first to mass produce polarized lenses. They did not restrict their production to sunglasses but also to the production of camera lenses among others. Their success was brought about by the fact that wearing sunglasses was perceived by society to be cool.
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Standardization of Offerings and Marketing Interactions in International Marketing Strategy Marketing Essay
12 pages (3309 words) , Download 2 , Essay
Free
In this globalizing world, the competition is not limited to one state or country it has gone global as companies operate internationally in different countries and economies tackling all the economic challenges that they face in order to achieve their goals and visions. The globalization of the world has though created much of ease but alongside has given many of the challenges of intense nature.
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Advertising Red Bull Marketing Essay
4 pages (1000 words) , Download 2 , Essay
Free
There has been intense criticism in the social media, television and print media about the previous advertisements of the Red Bull energy drink. The most recent was in South Africa which caused controversy among many believers.Most of the catholic leaders have been in the Frontline to influence their followers not to take Red Bull even during fasting seasons since it tries to suggest that the drink is capable of giving someone the power to walk over water.
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Marketing of F-16 Fighting Falcon Marketing Research Paper
8 pages (2325 words) , Download 2 , Research Paper
Free
The F-16 Fighting Falcon is the most successful fighter aircraft in history not only in terms of sale but also in terms of combat usage. Development of this aircraft began in the 1970s, and delivery started in the 80s, however, the aircraft is still very much an asset for various defense forces across the world. It is an undeniable fact that the utility of a product determines the ease of marketing it.
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DISSERTATION ON VIRAL MARKETING OF FMCG: CONSUMER PRIVACY / DATA PROTECTION Marketing Essay
10 pages (2500 words) , Download 2 , Essay
Free
DISSERTATION ON VIRAL MARKETING OF FMCG: CONSUMER PRIVACY / DATA PROTECTION (Student name) As partial submission for a degree in marketing The date Table of contents 1. Introduction……………………………………………………………………………………..3 2.
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Integrated Marketing Communications Marketing Research Paper
9 pages (2250 words) , Download 3 , Research Paper
Free
The train operates in various forms such as diesel multiple units, electric unit, driving trailer as well as passenger carriage. The company had started its operations in the year 1997. First class passengers are served breakfast along with afternoon and evening meals. There is an onboard shop serving a range of alcoholic, cold and hot beverages.
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The Insider Fashions Store Marketing Marketing Essay
4 pages (1554 words) , Download 2 , Essay
Free
Fashion has lately undergone a tremendous revolution. There is a great change in how people used to put on in the 20th century and 21st century. Most ladies in the United States hardly take two months without replacing their wardrobes. This can tell the speed at which fashion is changing. It is for this reason that The Insider Fashions was started to give the best and generational taste in clothing to its clients.
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Investment - Fidelity Capital Appreciation Strategy Marketing Essay
7 pages (2024 words) , Download 2 , Essay
Free
For aggressive investment, risk tolerance is high and it requires a long duration of time for the investor to reap. However, the issue of taxes should be carefully handled. As indicated in this study, mutual funds should be placed in tax-deferred accounts instead of taxable income accounts to avoid unnecessary taxes. Taxes are unfavorable conditions for capital gain and consequent wealth creation.
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