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Marketing Essays

Result for Subject Marketing:
19914 essays
Morrisons Supermarket Capabilities Marketing Assignment
3 pages (750 words) , Download 2 , Assignment
The author states that market share is the traditional measure of success for supermarkets. Larger market share allows economies of scale. Savings are sometimes achieved by extracting more favorable terms from suppliers, either through demanding lower merchandise prices or demanding the greater provision of services.
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Marketing Strategy Adopted By Tesco Marketing Essay
10 pages (2668 words) , Download 5 , Essay
Free
The company organized itself to enhance the value proposition and make customers feel empowered, thus gaining their loyalty.  Tesco’s business is centered on its customers and employees: this simply said, is the secret of their success. As long as Tesco succeeds in the way it goes to market, customers will continue shopping at Tesco.
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Strategies for Performing OnTyme Marketing Research Proposal
12 pages (3000 words) , Download 2 , Research Proposal
Free
An all-out campaign in the print media, using national and local newspapers and magazines the consumer profiling points to, can be a good starting point. Tying the brand to popularly used products like beverages and other brand name products and offering a discount on the purchase of the watch will be great.
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William Hill Marketing Management Marketing Case Study
6 pages (1500 words) , Download 2 , Case Study
Free
Today, William Hill relies chiefly on an efficient technology innovation system and online services. This is one of the most important infrastructure requirements, which is essential for the expansion of opportunities and plays an important role in making or breaking the competitive positioning.
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VRIO framework of Gillette Marketing Research Proposal
1 pages (250 words) , Download 15 , Research Proposal
Free
The author explains that the industry is flooded with competitors. There are substitutes for the brands in-terms of rechargeable batteries. New competition is entering the market and offering products at a lower price than Duracell. Buyers’ power is high as they have a lot options available.
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An Integrated Marketing Communication Program for Crunchy Crunch Company Marketing Research Proposal
9 pages (2250 words) , Download 4 , Research Proposal
Free
The snack food market in the UK has both changed and grown over the last few years. Because of people's busy lifestyles, the pressure of work and long traveling times to and from work, many do not have time to sit down and eat a meal during the working day. For this reason, snacks are an important part of life and often replace a traditional meal.
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Analysis of Strategic Marketing Planning Marketing Literature review
3 pages (750 words) , Download 2 , Literature review
 As developed by Collis (1991), core competence is one of the factors to control (p.58). It represents a combination of the tangible and intangible assets held by the firm. That fact permits firms to accumulate experience, consequently to have better possibilities for combining tangible and intangible assets and getting core competencies.
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The Market and Marketing of Verizon Business Marketing Research Proposal
4 pages (1000 words) , Download 2 , Research Proposal
Free
Verizon continues to suffer from declines in usage of traditional phone service as people rely more on cell phones and the internet. Losses may also stem in part from price pressures arising from triple play offers, which typically offer discounts for carrying multiple subscriptions or lack of consumer knowledge of the company's products and services.
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The Impact of Culture on International Marketing Marketing Research Paper
59 pages (14750 words) , Download 5 , Research Paper
International marketing has assumed new dimensions. These have been added by the process of globalization. Globalization began with the improvement in communication and information technologies and was helped along by the lowering of entry barriers to businesses and freeing of the cross border flow of capital.
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What Does It Take to Develop a Successful Brand Positioning Marketing Assignment
10 pages (2500 words) , Download 2 , Assignment
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Branding in another context is defined as "to burn or impress a mark upon with a hot iron, to distinguish by a similar mark, or to mark permanently." Brand marketing seeks to achieve the same effect on consumers, which also has to do with a distinguishing and permanent mark.  
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Events and Exhibition in the Digital Age Marketing Term Paper
11 pages (2750 words) , Download 2 , Term Paper
Free
The Internet and digital technologies have transformed every sphere of activity in the world. The field of Exhibitions and events is not an exception. Exhibitions are essentially a marketing exercise and since Marketing is one of the fastest evolving subject, the overall character, look and shape of exhibitions has also been changing rapidly. 
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Effect of Market Liberalisation on African Economy Marketing Assignment
3 pages (750 words) , Download 2 , Assignment
The author states that yet countries like Kenya have suffered a failure on this account. The author compares East Asian markets like South Korea, Hong Kong, Taiwan and Singapore which have grown under the control of their respective governments. Even the US markets which promote free trade have some participation of the government.
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Improvements of the marketing planning process in the pharmaceutical company Marketing Essay
16 pages (4000 words) , Download 2 , Essay
Free
The author states that the sustained growth of Actavis is attributed to its continuously increasing portfolio, enhance ment in sales volume and value of its product(due to their better quality) , development of all-inclusive range of theurapeutic drugs, thechnological upgradation and commitment to intoduce new, safe and affordable drugs.
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Global Marketing: a Decision-Oriented Approach Marketing Article
5 pages (1250 words) , Download 2 , Article
Free
The author states that companies have to adapt their traditions and values to a new cultural environment and change established views and duties. For instance, even Scandinavian live in very egalitarian countries, where there is equality among sexes, among professions, among generations - among anything.
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The Vodafone New Zealand Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
Reasons cited are the unfavorable mix of mainly unregulated mobile market, the absence of technology platform competition -that makes consumers vulnerable to being picked. He disputes geography and population dispersion as claimed by the operators. The next regulation influenced opportunity for a surge in competition.
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Marketing Mix: Westin Hotels and Resorts Marketing Essay
1 pages (388 words) , Download 5 , Essay
Free
The author states that finding both advertisements in the magazine proves that these brands have certain similarities concerning their target market. On the other hand, each of them has its own qualities and characteristics that are distinctive of each company which is illustrated in their advertisements.
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Resort Hotel X New Marketing Plan Marketing Essay
8 pages (2064 words) , Download 2 , Essay
Free
Resort Hotel X and the features it offers are marvelous and fascinating. Owing to the inherently awesome beauty around, the place is just exciting. The organics are an attractive ware under the theme dictum that the restaurants and eateries inside the resort complex serve only the food sourced from the freshness of the luscious gardens inside.
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Creating New Market Space - New Value Curve Marketing Essay
1 pages (320 words) , Download 2 , Essay
Free
We already know that the quality of teaching is very important but almost, if not as important to this is the presence and high quality of other factors which determine a student’s educational experience e.g. state of the art computing work stations, round the clock library with up to date books and academic journals.
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Implement a Marketing Solution Marketing Assignment
4 pages (1000 words) , Download 2 , Assignment
Free
Marketing can be defined as the whole firm, taken from the customer's point οf view. According to the American Marketing Association, marketing is "planning and executing the conception, pricing, promotion, and distribution οf ideas, goods, and services to create exchanges that satisfy individual and organizational objectives."
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Control of British American Tobacco Marketing Case Study
9 pages (2250 words) , Download 3 , Case Study
Free
The tobacco industry continues to be an important industry in the global market, it has developed over the years from a small industry into a big multinational industry. In the recent past, the industry has been under big pressure from the different governments and the international health organizations such as W.H.O on health grounds.
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Primary models of international marketing Marketing Essay
1 pages (250 words) , Download 3 , Essay
Free
According to the research findings the model a business adopts depends on its objectives though all of them may have their own limitations. How a company markets its products may influence its choice of marketing over the other. For example, a sausage company dealing in pork sausages may not use the same model it uses in Europe and Asia.
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Modern marketing techniques Marketing Essay
5 pages (1250 words) , Download 2 , Essay
Free
Case studies of research studies that have been done in the recent past reveal that majority of modern marketing techniques are basically used to deal with consumers’ behaviors. Singh and partners reason that human behaviors in purchasing as well as consumption are greatly influenced by attitudes or preconceptions about the specific product or service.
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Charlotte Beers at Ogilvy and Mather Worldwide Marketing Research Paper
4 pages (1115 words) , Download 2 , Research Paper
Free
Ultimately, when a troubled and ailing firm seeks to select a new CEO for leadership, they are oftentimes specifically interested in an individual who will be able to maximize a degree of profitability and provide certain fundamental changes within the existing structure of the entity or firm in question.
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Paderno Competition Analysis and 4p's Strategy Analysis Marketing Case Study
4 pages (1131 words) , Download 4 , Case Study
Free
The unique strengths of the competitors lie in the products that they manufacture and sell, more so for Meyer Canada, which produces a wide variety of products unlike the others include Paderno. The Meyer Canada Company poses a threat to the Paderno Cookware Company because it has affiliates in various countries who are obligated to conduct an aggressive marketing campaign.
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Media of The Plastic Surgery Institute Of Miami Marketing Research Paper
3 pages (750 words) , Download 2 , Research Paper
Free
The surgery institute sets concrete, measurable and achievable goals. Its management engages with their fans through the social media by giving their clients reasons to talk about their surgery services and encouraging other new customers to visit the institute.
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Clive's Response to Sandeep Marketing Term Paper
10 pages (2500 words) , Download 2 , Term Paper
Free
Econocars are the vehicles of the future as they are going to contribute to the safety of the environment considerably. They have been at the conceptual stage for quite some time but now the world is witnessing their realization as a number of car manufacturers have committed to econocar manufacturing.
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Marketing objectives and strategies of massive, incorporated Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
o become the market leader by increasing market share by 10% ; and To aggressively compete with search rivals like Google and Yahoo (Wash, 2006). The marketing strategy currently employed by Massive, Inc. can be fully understood by looking at its marketing mix.
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Evaluation of Strategies of News Corporation Marketing Assignment
8 pages (2491 words) , Download 2 , Assignment
Free
News Corporation is the world's third-largest media giant (after Time Warner and Disney). Owned partly by the family of international tycoon Rupert Murdoch, known universally for his shrewd business style Today, the company operates and owns, among others and several joint ventures worldwide. In 2004, it reincorporated in the US.
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Using Via E-commerce to Increase Success for Wingate Systems Working Marketing Research Paper
6 pages (1500 words) , Download 2 , Research Paper
Free
Organizational form, business model and strategy have been considered the framework of commerce. In the holistic viewpoint, there are only two factors, business configuration and business coordination.  In this context, the business configuration is used to mean the scope of business coverage by a company, what was once known as strategy. 
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Marketing Planning as an Essential Foundation for Marketing Success Marketing Essay
6 pages (1500 words) , Download 2 , Essay
Free
The purpose of this paper is to discuss the extent to which marketing planning is foundational to marketing success; and that degree of import is dramatic. Without proper planning, the marketing efforts of a business are likely to be haphazard and unfocused, create vulnerabilities for competitors to exploit, and ultimately fail in effectiveness.
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Services Marketing Marketing Essay
9 pages (2250 words) , Download 3 , Essay
Free
It is widely accepted in the academic circles that at operational levels, in particular in organizations processing services, such as hotels, hospitals, beauticians, transportation, retail banking, the marketing of services is different and more widespread across institutionally than the marketing of physical products. 
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Struggles of Lakeland Wonders Marketing Essay
4 pages (1086 words) , Download 3 , Essay
Free
When Hailstorm first came on board, she experienced several problems within the company. These included self-interest, mistrust, difference perception, and low tolerance. In order to handle the feelings of mistrust and self-interest, difference perception, and low tolerance she used several ideas to brainstorm with her company.
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Malaysian Airlines Retention Strategy Marketing Essay
4 pages (1000 words) , Download 2 , Essay
Free
Malaysian Airlines came into being on October 12, 1937, after the joint proposal of the Ocean Steamship Company of Liverpool, the Straits Steamship Company of Singapore and Imperial Airways was accepted by the Government which put forward the request of flying planes between Penang and Singapore.
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The Sub-prime Mortgage Market and Variable Rate Mortgage Market in the USA Marketing Essay
11 pages (2750 words) , Download 2 , Essay
Free
This report gives a detailed account of the economic impact of the operations of the sub-prime mortgage market and the variable rate mortgage market and the effect of the actions of the lenders in pursuing the securitization vehicle to mitigate the problems being caused by the sharp increase in the delinquencies of the sub-prime mortgages.
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Three Different Market Structures: Oligopoly, Monopoly, Perfect Competition Marketing Essay
8 pages (2000 words) , Download 3 , Essay
Free
The researcher will try to include ‘real-world’ examples of the three different market structures (oligopoly, monopoly, perfect competition). The questions below will be addressed in the succeeding discussions: Why is this difficult for perfect competition? Is an oligopoly market closer to monopoly or perfect competition?
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The Principles of Marketing Marketing Case Study
8 pages (2000 words) , Download 2 , Case Study
Free
The goal of a marketer is to produce products matching the needs and wants of the targeted market segments with the eventual objective of making profits. Products produced by different companies can be classified based on product attributes. Products can be classified into the following categories: durable, non-durable, service products.    
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Exploring Research Relationships Marketing Essay
6 pages (1500 words) , Download 2 , Essay
Free
More specifically this paper aims to determine the kinds of relationships among such identified constructs and variables that have received attention in other research papers. Particular attention has been devoted to those variables that impact the relationships to be studied in the extant research at hand which seeks to utilize the 1991 SERVQUAL instrument to measure service quality performance vis a vis customer service quality needs in the marketplace.
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Eco-tourism in New Zealand Marketing Research Paper
7 pages (1750 words) , Download 2 , Research Paper
Free
Dolphin Explorers (DE) is a privately owned company that operates daily tours offering swimming with dolphins and whale watching experiences (Lück & Higham, 2003). This is the main focus of the company for which visitors travel for 30 hours across continents. DE places great emphasis on the educational values of the tours and hence.
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Special Features of Tesco Plc Marketing Essay
9 pages (2250 words) , Download 7 , Essay
Free
An established presence with a huge brick-and-mortar infrastructure, Tesco is also the world’s most successful and profitable online grocer. The reason that others failed in the grocery business, where Tesco has succeeded is Tesco is competing on customer loyalty and customer experience, although it keeps its own prices competitive.
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Do the Branded Ethical Products Such as Fair Trade Contribute to Social Exclusion Marketing Research Paper
8 pages (2000 words) , Download 2 , Research Paper
Free
Like аn institution in businesses trying to survive like other businesses when it grasps ‘the tools of the trade’ which is the attention, it is hard to realize when you are getting influenced by the media in the wrong way. Our family members get influenced in the clothes they wear, the kind of jokes they crack, or even the walking style they use.
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Successful Strategies for Global Umbrella Branding and Marketing - Centrica Marketing Case Study
8 pages (2000 words) , Download 2 , Case Study
Free
The study proposes to examine umbrella brand management within the context of a global company.  In so doing, the dissertation will argue that effective marketing strategies have the potential to negate the forces which incite consumer resistance.  The aforementioned shall be argued and established through reference to Centrica Plc.
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Consumer Behavior: A Comprehensive Consumer Audit in Respect of Phillip Morris Cigarettes Marketing Research Paper
15 pages (3750 words) , Download 2 , Research Paper
Free
The Marlboro world of the cowboy was perceived to be outdoor, clean and unspoiled, providing a great mood of relaxed smoking satisfaction. Smoking a cigarette was projected as a reward for completing an arduous task and the sociability of smoking in a group. These are themes that smokers can easily recognize and relate to. 
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Assessment of Mattel's Global Marketing Strategy for Barbie Marketing Essay
6 pages (1880 words) , Download 3 , Essay
Free
Therefore, a good entry-level strategy for the Mattel Company has involved introducing the fact that Barbie has an international face as it can be modified to cater to any kind of culture or country. In this regard, there has been long-term growth through the management of the immediate and other short-term risks.
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Marketing Mix of Walmart Marketing Case Study
8 pages (2000 words) , Download 2 , Case Study
Free
Nowadays, marketing communication and advertising are becoming exceedingly important in everyday life. The use of the Internet has augmented the importance of advertising as advertisements about a specific brand or product reach people easier. Moreover, Jones (1995) states that “advertising is capable of a sharp immediate effect on sales”.
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Marketing for a Newspaper Company: The TIMES Marketing Case Study
11 pages (2750 words) , Download 2 , Case Study
Free
The internet provides a global version of TIMES as well as local versions, all integrated into a singular paper that can be accessed by all. Also e[paper was a necessity as most of the people in today’s fast world do not like to wait for tomorrow to read the latest news. They want to read it as soon as it happens. 
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Effect of Branding on Consumer Buyer Behaviour within the Grocery Sector Marketing Research Paper
13 pages (3250 words) , Download 3 , Research Paper
Free
In order to sell products, organizations resort to various strategies. Each company has its strategy structured in accordance with market factors as well as product strengths. This may mean that an organization has to consider various angles in order to make sure its products enter a market and sell successfully.
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Sony Corporation Marketing Research Paper
20 pages (5000 words) , Download 4 , Research Paper
Free
Sony group has many segments like electronics, music, motion pictures and financial services. These include Sony Electronics, Sony Computer Entertainment, Sony Pictures Entertainment, Sony music entertainment, Sony Financial. Sony is the third-largest manufacturer of television in the world after Samsung Electronics and LG Electronics.
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Analysis of FreshTec Activity Marketing Case Study
5 pages (1572 words) , Download 3 , Case Study
Free
Traders can also support the adoption of SmartPac by the market by using it themselves to realize benefits and savings in transportation. The use of SmartPac will also afford the traders more flexibility in logistical options since more time can be allocated to the whole transport process and still reach consumers while the product is still fresh.
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Consumer Buying Decision Marketing Essay
3 pages (750 words) , Download 10 , Essay
Free
The social aspect in making buying decisions by Ethel’s consumers is demonstrated by their need to achieve an upward mobility in the society. Thus the consumers at Ethel have a social belief that the chocolate would make them to be associated with the elite.
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Sales and Marketing Marketing Term Paper
6 pages (1500 words) , Download 2 , Term Paper
Free
As the study declares the sales professional’s expectations are based on defined Key Performance Indicators and they exist in a range of expectations. The reporter would wish to maintain a very high level of customer satisfactions with each of their customers, this ensures that the company does not lose them in the future.
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