Nobody downloaded yet

How Businesses Use Learning & Memory to Affect Consumers - Essay Example

Comments (0) Cite this document
Learning & Memory on Consumer Date Author Learning & Memory on Consumer Introduction Learning is the permanent change in behavior caused by experience, where collect information and store it for the long time to be available when it is needed. Marketers can start with learning and memory concept consumer knows their products and brands, and how they want…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER92.2% of users find it useful
How Businesses Use Learning & Memory to Affect Consumers
Read TextPreview

Extract of sample "How Businesses Use Learning & Memory to Affect Consumers"

Download file to see previous pages If we look at the apple, you can directly say that it means high quality and luxury of computers, if we say it is Mercedes luxury cars and sports cars BMW means (Natale 2007 45-52). Those traders have learned to their brand, successfully using touch system and stimulus. They may even offer its popular brand for rent to other companies that are not brand ill bred with the negative image. Discussion Businesses are usually relatively little power to use punishment or negative reinforcement. However, parking meters often used to prevent consumers from taking valuable parking space and manufacturers may void your warranty if consumers take their product to unauthorized repair facility (Watkins 2006 294-303). Several factors influence effectiveness of operant learning. In general, more time effects of behavior, especially. In other words, power companies will be more likely to encourage consumers to use less electricity at peak times, when consumers actually have to pay when they used electricity (e.g. - slot), but not at end of month. Learning is also more likely to occur when the person can between behavior and consequences (but learning can occur even if link is not aware). Another problem is that building programs and extinction. Extinction occurs when behavior continues to have the impact on behavior and then eventually stops happening. For example, if the passenger finds that scream at check -in staff did not receive its upgrade to first class, it is likely to stop this behavior. Sometimes the person is rewarded each time you run behavior (e.g., consumer receives the non- alcoholic beverage whenever coins were introduced machine). Nevertheless, it is not necessary for learning time occurs. Even rewarded only from time to time, behavior can be studied. Several building programs are available: Fixed interval, consumer gets the free dessert every Tuesday, when he or she eats at the certain restaurant. Fixed ratio: behavior is rewarded (or punished) for each nth time it is performed. (For example, every tenth loyalty presented supplied free). Variable ratio: Each time the action is performed, there is some chance that be given. For example, each time user enters store, he or she receives the lottery ticket. With each ticket, there is the 20% chance to get the free burger. Consumers can get the free burger twice, or he or she can go ten times without getting the hamburger once. Variable Reinforcement Is Least Vulnerable To Extinction Sometimes training may be necessary to teach consumer desired behavior. In other words, it may be possible to directly teach consumers to adopt desired behavior. For example, user can first get the good free product (product itself, if it is good, it is the reward), then buy with the large cents off coupon, and finally buy at high prices. Thus, we are strengthening approaches desired behavior. Instead of introducing Coca -Cola directly in Indonesia, fruit soft drinks were introduced because they were more like drinks are consumed (Anderson & Farkas 2003 88-93). Consumer does not always have to go through learning process itself; sometimes it can be learned by observing consequences of others. For example, stores can make the big deal out of bullpen continued shop is not so much because they want to stop this behavior among those who were, and to discourage behaviors in others? In addition, viewers can identify with characters in advertising that ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“How Businesses Use Learning & Memory to Affect Consumers Essay”, n.d.)
How Businesses Use Learning & Memory to Affect Consumers Essay. Retrieved from
(How Businesses Use Learning & Memory to Affect Consumers Essay)
How Businesses Use Learning & Memory to Affect Consumers Essay.
“How Businesses Use Learning & Memory to Affect Consumers Essay”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF How Businesses Use Learning & Memory to Affect Consumers

How cloud computing will affect businesses

...?Cloud Computing “…By bundling the processing power of thousands of computer servers, a company, for example, could allow two employees from different countries who speak different languages to communicate directly by phone, using voice recognition software to process what is being said and translation programs to interpret it into another language. The result, ideally, would be a seamless conversation, without struggle and without the limitations of speaking a foreign language….” (O'brien) Charles Babbage – a Professor of Mathematics, like his predecessor Isaac Newton at the Cambridge University has been a genius (Copeland). In the first half of the nineteenth century, Babbage designed a Difference Engine - the first...
5 Pages(1250 words)Research Paper

Does Gender Affect Memory

...? Does Gender Affect Memory? Marie Davis Psychology J. Howard Debate has been ongoing as to whether there are differences in terms of memory in either gender. Research from the past has found out that indeed, there exist differences in terms of memory between males and females, even though there is no universal agreement to this proposition. There are two types of memory, the short term and the long term types, but the short term memory type has been pointed out to be the area that the two sexes have got a vast difference. While some have argued that differences in humans in terms of memory are due to anatomical...
4 Pages(1000 words)Research Paper

How globalization affect small businesses

...How Globalization Affect Small Businesses? Introduction Globalization can be described as a process through which organizations or businesses are influenced by foreign businesses, ideas or organizations and they make changes to start operating in an international standard. A small business is a business that is privately owned and has a small number of employees. Globally, globalization ahs affected the operation of many small businesses as they have made the m to change their operations and venture into markets (Go?gl, Hans-Joachim & Clemens 67). This paper examines how...
5 Pages(1250 words)Essay

How Businesses Use Learning & Memory to Affect Consumers

...? How businesses use learning and memory to affect consumers BY YOU YOUR SCHOOL INFO HERE HERE How businesses use learning and memory to affect consumers Introduction Studies on human memory illustrate the complexity by which humans encode, store and retrieve information. Encoding involves the receipt of information which is then processed or combined with other stimuli. Storage is the creation of a permanent record of information that has been encoded. Retrieval is the process of...
8 Pages(2000 words)Essay

Bus 415 How does tort law impact consumers and businesses

...revenues by adding additional costs to the consumer. However, in many instances, it would appear that the consumers who bring up a lawsuit against a business actually do have a very valid case by which to provide evidence that a wrongdoing has occurred. First, it has been said that the only real responsibility of todays American businesses are to earn profit and satisfy the stakeholder and shareholder (Nickels, McHugh & McHugh, 2005). Under this assumption, a business which is unable to provide ample profit due to excessive tort payouts, would obviously not be providing this social responsibility to its investors. How, then, does the...
3 Pages(750 words)Essay

Learning and memory

...without a conscious awareness of these previous experiences (Schacter, 1987). This is the case with the character of the soldier programmed to kill, as played by Laurence Harvey. He has been taught how to kill without scruples during a hypnosis session involving all of his team mates. In ordinary circumstances, his sense of ethics and morals could have functioned as a bar to indiscriminate killing and he would have found it acceptable to kill only in a war situation, being a soldier. However, under a state of hypnosis when he is in a temporary state of amnesia, his explicit memory of killing as a soldier serves to enable him to perform killing tasks with unimpaired ability because he always visualizes...
2 Pages(500 words)Essay

Learning Memory

...then is dependent on memory as it relies on the organism repeating information previously acquired. This information was corroborated by studies by all three psychologists using animals, mostly in lab settings. Evolutionary biologists’ studies point at learning and repetition of behavior that has been rewarded; the behavior is stored in memory, repeated and bettered with time hence the organism gets more adept at performing behavior that ensures its survival (Savage, 2004). Memory on the other hand is dependent on learning in that it is in learning that an organism acquires new information. Not all information acquired...
1 Pages(250 words)Research Paper

Learning and memory

...Learning and memory Learning and memory Memory refers to a change in behavior caused by an experience. Learning on the other hand is the process or course of acquiring memory, skills, or knowledge. There is a strong relationship between genetics and learning in that certain genes or traits influences a persons’ ability to acquire new skills or knowledge. For instance, the nature versus nurture explanation holds that a combination of environmental and biological factors affects learning either in a positive or negative manner. Genetic factors are the brain structures and...
1 Pages(250 words)Essay

Learning and Memory

...these aspects can have an effect of bringing about academic difficulty since education involves exchanges of immense amounts of information. For this reason, it is important to venture efforts in the study of how learning and memory are related. Research Methodology Since the question about the relationship between learning and memory is very general, this study employs qualitative method in an attempt to explore it, rather than attempting to make defined, quantitative, but then local, predictions. The paper uses a theoretical method. Even though the method is significantly based on experimental results in brain science and cognitive...
7 Pages(1750 words)Research Paper

Human learning & Memory

...Human Learning & Memory Human Learning & Memory Introduction The human brain often suffers from certain conditions and diseases that affects its ability to perform effectively as expected. One of the conditions that affect the functioning of the brain is the Alzheimers disease. Additionally, research has also discovered that amnesia is also another diseases that causes tremendous effects on the brains ability to store and retrieve different kinds of information stored in its memory According the research findings conducted by Joshua, Andrew & Yonelinas (2014) and Richard J. A. et al (2014), Alzheimers disease is often...
2 Pages(500 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic How Businesses Use Learning & Memory to Affect Consumers for FREE!

Contact Us