Nobody downloaded yet

Utility of Concept of Marketing to Organizations - Essay Example

Comments (0) Cite this document
Summary
The modern concepts of marketing have been very useful and are responsible for design and management of superior value chain and delivery system. …
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER95.4% of users find it useful
Utility of Concept of Marketing to Organizations
Read TextPreview

Extract of sample "Utility of Concept of Marketing to Organizations"

Download file to see previous pages It also represents the smooth interface between the flow of goods and services for development of a positive business environment. The study will deal with the importance of marketing in the development of business strategies and also other relative business activities within the organizations. It will also highlight the various concepts of marketing which are useful in starting a business and other relative business marketing activities. Finally, the study will conclude the impact of marketing on the activities conducted by the organizations. The concept of marketing helps the organization reaching their goals in a systematic manner also with the intention of creation of customer value. Marketing has not only helped the profit oriented organizations but also to the nonprofits organizations and libraries to large extent to contribute considerably to the benefits of the society. It has supported the organizations to accomplish their goals with the incorporation of marketing concepts and the implementation of marketing techniques. Unlike the traditional marketing concepts the modern marketing lays emphasis on the customer needs through the incorporation of various technologies. The concepts of marketing have helped the organizations to identify the marketing techniques to which it can helps in restructuring, orientation of the organization. ...
For example the production department of the organization needs the concepts of marketing for the smooth physical distribution of goods and services (Gilbert, 2008). These help in the solving problem related to inventory control, cost minimization and that too within certain limits. It terms of distribution purposes and is solely responsible for the sales response to the company stimuli and also focuses on target markets and buying behaviour. The inclusion of concepts of marketing in providing specialised customer service helps in the goals and objectives, establish the interdependence of physical distribution and marketing (Gupta, 2009). Certain marketing concepts like segmentation, positioning, targeting, exchange transactions, relationships and networks, marketing channels, supply chain and completion help the organization for improvisation overall. This concept assists the organization in several ways for the process of quality control, service and product development by taking into account the customer needs and services, awareness of their services etc. It also helps in determining and evaluation of the appropriateness of the existing activity that leads to the development of the product and services. Implementation of the marketing activities help in the business, profit and non profit oriented organizations. However, the manager need to utilize and comprehend certain components of marketing theory which help then in realizing the differences and also the distinguishing between different marketing concepts for selling, promotion, public relations and other functional aspects that are an integral part of the marketing process. It helps in the total contribution of the marketing implementation activities which contribute to the overall ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Utility of Concept of Marketing to Organizations Essay”, n.d.)
Utility of Concept of Marketing to Organizations Essay. Retrieved from https://studentshare.org/marketing/1489855-1-discuss-the-extent-to-which-an-understanding-of-marketing-would-be-of-use-to-organisations-other-than-businesses
(Utility of Concept of Marketing to Organizations Essay)
Utility of Concept of Marketing to Organizations Essay. https://studentshare.org/marketing/1489855-1-discuss-the-extent-to-which-an-understanding-of-marketing-would-be-of-use-to-organisations-other-than-businesses.
“Utility of Concept of Marketing to Organizations Essay”, n.d. https://studentshare.org/marketing/1489855-1-discuss-the-extent-to-which-an-understanding-of-marketing-would-be-of-use-to-organisations-other-than-businesses.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Utility of Concept of Marketing to Organizations

Marketing concept

...?Marketing Concept Marketing is defined as the art of selling products and/or services through the effective usage of persuasion, psychology and repetition. Marketing employs a number of practices which are regarded as its sub-fields namely advertising, sales promotion activities, personal selling, public relations (or publicity) and direct mailing to name a few. With the passage of time, the definition of marketing has changed as it has included a pre-manufacture tilt to its basis with regards to a product and/or service. The marketing concept revolves around the premise that marketing shall bring in...
2 Pages(500 words)Essay

Marketing Concept

...Standard life. Introduction. The sole purpose of any business organization is the maximization of profits. However, the art of money making has evolved over time. This has called for the upholding of ethics, in terms of the products that they provide their consumers. This calls the need for the marketing concept. It ensures that the decisions of a firm are not only profit oriented. They take care of the spoken and unspoken interests of the customer. This forms the main basis of this essay. It explains the importance of this marketing concept in the promotion of business and satisfaction of customer needs. Description of the marketing...
7 Pages(1750 words)Essay

IKEA marketing concept

...and to the consumer with the aim of targeting a given industrial niche. This is carried out by related businesses that take part in the provision of a given specialized needs. Horizontal marketing is a form of distribution channel whereby many organizations, which are at the same level, join for capitalizing on a new business opportunity. The firms combine resources and production capabilities to maximize their profits. The IKEA Company uses the vertical level of distribution. They have the work areas in distribution that is necessary towards the overall distribution of the products worldwide. These include the warehouse distribution, customer distribution, retail managers, and wholesalers all over the...
8 Pages(2000 words)Essay

International Marketing: organizations

...of products uniformly available globally by using simple technologies available locally. International Promotion Decisions Promotional mix is a blend of advertising, personal selling, sales promotion and public relations, used by a firm to reach its target market. To meet the objectives of a communication strategy a marketer has to mix these ingredients harmoniously. Advertising is a paid form of non-personal communication about an organization or its products that is transmitted to a target audience through a mass broadcast medium. This type of promotion allows a marketer to focus on a small, clearly defined market segment. This method is also...
8 Pages(2000 words)Case Study

Marketing Concept

...Running Head: MARKETING CONCEPT Marketing Concept in Harvard Style by A. Comparisons of alternative definitions of marketing The definition of marketing varies from organization to organization. The Chartered Institute of Marketing (CIM) defined marketing as the "management process responsible for identifying, anticipating, and satisfying customer requirements profitably." This is a very broad definition of marketing. It highlights three important aspects that marketing accomplishes. First, it recognizes the purpose of business...
3 Pages(750 words)Essay

Marketing concept

...to easily differentiate among qualities, hence the willingness to pay more given the tastes and preferences of the buyer. On the same note, I have experienced premium pricing in the context of a monopoly. Monopoly operations constitute substantial barriers for competitors to enter the market. The monopoly therefore dictates the price it charges for the products offered in the market. Barriers to entry into the market makes the buyers price takers. A buyer will buy the monopoly products at the price level set by that monopoly. The fewer the sellers in the market, the higher the price charged. In the monopoly case, product quality may not be of primary focus. The idea...
2 Pages(500 words)Essay

Explain a Marketing Concept

...Peter Drucker rightly said that the true marketer focuses on s’ needs and profits follow on its own when one meets s needs better than their competitors. The crux of marketing lies in understanding this basic philosophy. Accordingly, this paper aims to focus on one of the concept called new product offerings by understanding customer needs. Right product offering creates new demands from the customers. For that one needs to focus not on existing wants of the customers but it becomes important to understand the underlying needs of the customers. Customers often do not and cannot describe their needs precisely and it is a marketers job to find out the same. Gillette has...
1 Pages(250 words)Essay

Marketing concept and marketing orientation

...The Marketing Concept and Marketing Orientation The Marketing Concept and Marketing Orientation The Marketing Concept The marketingconcept contends that for an organisation to realize its goals, it has to rely on the needs and wants of its customers, as well as providing the wanted fulfilment better than rival organisations (Taghian, 2010). Marketing orientation evolved to strengthen the marketing concept where an organisation fulfils consumer needs and wants through value. What Marketing Orientation Means for an Organisation For an organisation to have a marketing orientation, it means it has concentrate on delivering goods that meet the needs and wants of the target market (Almquist, 2014). This is pivotal for a market-oriented... ...
4 Pages(1000 words)Essay

Marketing concept

...Electronics. It will then examine why Beats Electronics used this particular concept and the extent to which it has been forced to accommodate changing trends in consumer trends and the resources that were deployed in marketing this concept and finally the analysis will consider how this concept enabled the firm to enhance on its business performance. Using theory to explain the nature of Customer Value Creation Increasingly, firms are placing more emphasis on retaining their customers and often it takes a significant amount of effort, time as well as money in both attracting a new customer. Creating long term customers are seen as most beneficial (Gronroos & Voima,...
4 Pages(1000 words)Assignment

Marketing Concept and recommendation

...Abercrombie & Fitch Marketing al affiliation Introduction Abercrombie & Fitch is a clothing company that produces so well but has failed to adhere to the simple marketing concepts. Instead of appealing the potential consumers, Abercrombie & Fitch is tainting its image. The name of the company is washed away by the CEOs irresponsible utterances. Their marketing skills and target market has earned them more enemies than friends meaning that the sales will go down. They segregate on the persons that purchase their products. In fact, many consumers are growing uneasy purchasing in these stores and would prefer going to their competitors. Abercrombie & Fitch...
3 Pages(750 words)Case Study
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic Utility of Concept of Marketing to Organizations for FREE!

Contact Us