Nobody downloaded yet

Metro H and Res Marketing Plan Extending To India - Essay Example

Comments (1) Cite this document
Summary
The focus of this paper, Metro H and Res Marketing Plan Extending To India, is on the Indian’s attractive market that is tempting many foreign investors into it. India has a large population of about 1.2 billion that ranks it among the largest countries in the world and hence a promising market…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER91.1% of users find it useful
Metro H and Res Marketing Plan Extending To India
Read TextPreview

Extract of sample "Metro H and Res Marketing Plan Extending To India"

Download file to see previous pages According to the paper findings the company will do well after a fruitful market research that will identify the strong areas to invest in. India has wide global market that records a high growth rate over the last few years with its GDP rising to 9%. Its rapid growth has ranked it third amongst the fastest growing economies (Shanker & De, 2011). India’s population is tremendous with a population that is growing above 1.2 billion. The high population creates a good market for the Metro H and Res Company. Industrial growth is also recommendable in India as there are lots of established industries and many more growing. The hospitality industry is one of the leading economic segments that contribute largely to the national income.As the discussion highlights the tourism sector which encompasses the hospitality industry contributes about 6.23% of the GDP. The vast tourism industries thus create an opportunity for the company to establish its business. The business plans aims at attracting the hotel operators as well as have direct sales to potential customers. India’s population comprises of a large proportion of the young people in the bracket of 15 to 29 years. The company establishing its location in the towns will be of great advantage as the country is facing a trend in which people are migrating to urban regions. The people will thus be close to the company’s product creating a better market for the company....
The hospitality industry is one of the leading economic segments that contribute largely to the national income (Hospitality India, 2013). The tourism sector which encompasses the hospitality industry contributes about 6.23% of the GDP. The vast tourism industries thus create an opportunity for the company to establish its business. Primary Data. An interview was conducted with a few hotel chain agents in India and they participated in answering questions about their opinions on the Metro H and Res Company and its operations. They also discussed the trends of the company, its recent developments and how these were relevant to its development and status in the Indian market. 2.1 Customers The business plans aims at attracting the hotel operators as well as have direct sales to potential customers. India’s population comprises of a large proportion of the young people in the bracket of 15 to 29 years. These age brackets comprise of the energetic persons with great ability to work and hence are likely to have to have high income which will be of benefit to the company products. The company will thus be in a position continuously selling its products without the market dying as the country is deemed to remain young over a long period of time (Shanker & De, 2011). The data below shows the population in India. Similarly, the company establishing its location in the towns will be of great advantage as the country is facing a trend in which people are migrating to urban regions. The people will thus be close to the company’s product creating a better market for the company. The company will also have reduced expenses in transporting its products to the rural regions as few people are found ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Metro H and Res Marketing Plan Extending To India Essay”, n.d.)
Metro H and Res Marketing Plan Extending To India Essay. Retrieved from https://studentshare.org/marketing/1488772-metro-h-and-res-marketing-plan-expanding-to-india
(Metro H and Res Marketing Plan Extending To India Essay)
Metro H and Res Marketing Plan Extending To India Essay. https://studentshare.org/marketing/1488772-metro-h-and-res-marketing-plan-expanding-to-india.
“Metro H and Res Marketing Plan Extending To India Essay”, n.d. https://studentshare.org/marketing/1488772-metro-h-and-res-marketing-plan-expanding-to-india.
  • Cited: 0 times
Comments (1)
Click to create a comment or rate a document
ju
junius06 added comment 1 month ago
Student rated this paper as
I never thought 1750 words essay could be written in such a free manner. I loved the research of this essay. Will definitely use it for my own work!

CHECK THESE SAMPLES OF Metro H and Res Marketing Plan Extending To India

Marketing McDonald's in India

...? Marketing McDonald's in India Contents Contents 2 SWOT Analysis 6 Introduction 6 The SWOT Analysis 6 Strengths: 6 Weakness 7 Opportunities 7 Threats 8 Conclusion 8 PEST Analysis 8 Introduction 8 The Pest Analysis 9 Political 9 Economical 9 Social 10 Technological 10 Conclusion 10 Porter's 5 Forces analysis 11 Introduction 11 Porter’s Five Forces 11 Consumer’s Bargaining Power 11 Supplier’s Bargaining Power 12 Existence of Substitute Products 13 Threat of New Entrants 14 Threat of Rivalries 14 Conclusion 15 BCG Matrix analysis 15 Introduction 15 BCG Matrix Analysis 16 Conclusion 17 7 P’s Marketing Mix Analysis 18 Introduction 18 The 7P’s of McDonald’s 18 Product 18 Place 19 Promotion 19...
20 Pages(5000 words)Essay

EXTENDING NUMERACY

...(National Numeracy Strategy, 1999). The National Numeracy Strategy has outlined guidelines for numeracy to be taught nationwide which has to be utilised by teachers within the classroom (National Numeracy Strategy, 1999). It suggests strategies for the effective use of time, incorporating planning time for teachers and states the timeframes of taught mathematical lessons. It is imperative that children enjoy mathematics through structured activities, enabling them to build on knowledge previously taught. It is suggested by Haeckel (1906) that ‘To really learn and master mathematics, one’s mind must go through the same stages that mathematics has gone through during its evolution (Haeckel, 1906).’ An important theoretical...
6 Pages(1500 words)Essay

Res week 7

...? Assignment 2 The topic of social factors effecting female offending kind of reminds me of my own research which is also based on the role social factors play in the onset of juvenile crime. Therefore the research conducted on a somewhat similar topic holds great I interest for me. The research questions seems to be very precise and well posed in terms of directly linking the differential theory and the relationship it holds between childhood trauma and female sexual offending. To be honest it makes me want to rethink the research question that I have proposed for my own research on juvenile crime and actually incorporate the social learning theory that I had picked out to describe the relationship between social factors... Assignment 2 The...
5 Pages(1250 words)Essay

Marketing Plan for Dell India Sales

...Marketing Plan for Dell India Sales Executive summary- The marketing plan for Dell, India is charted with the emerging PC market in the country in mind. The external market environment is scanned for gauging the market potential for the company along with an evaluation of the internal market environment for determining its strategy for products and pricing. A detailed SWOT analysis for the company's extended business in the sub-continent is done to identify and develop strategies of operations in this region. The core strategy and the marketing mix that it is considering are also evaluated for framing the marketing strategy. It's budgeting and the organization's implementation strategies are also considered in the final plan... and Gupta (...
18 Pages(4500 words)Case Study

H&M Marketing

...Case Study H&M Gets Hot Ans1. H&M a company founded by a Swedish is flourishing and known for its strategy in business through out the world. The strategies sought out by the management are carefully worked out before implemented. This gives them a great benefit over other brands in terms of strategy and branding. H&M has been well known for its marketing approach which is carefully drawn to meet the requirements of the society. Marketing forms an important part of the strategy developed by H&M and this helps it to flourish and gain profits excessively. The marketing approach adopted by H&M is different...
5 Pages(1250 words)Case Study

Metro Newspaper

... the strategic positioning and choice for strategy for the Metro Newspaper case study. In the case Study we will analyse Metro Newspaper using strategic models of analysis. This will be done using strategic model for analysis that includes: SWOT and PEST, Scenario Planning, Bowman's Strategy Clock, Boston Consulting Group Matrix, Potential Generic Strategy and finally Critical Success Factor Analysis. Strategy Positioning for the Metro Newspaper Metro Newspaper has grown international to a number of countries. They showed a significant growth initially in terms of readership but this began to fall later in the years. Metro was launched in 1995 by Kinnevik group with an intention of finding a lucrative niche in a market... which was...
7 Pages(1750 words)Assignment

Individual marketing strategy and plan for launching Starbucks in India

...Individual Marketing Strategy and Plan for Launching Starbucks in India CONTENTS EXECUTIVE SUMMARY 4 INTRODUCTION 6 PURPOSE OF REPORT 7 REASONS FOR STARBUCKS ENTRY IN INDIA 7 PORTERS FIVE FORCE MODEL 9 Competition 9 Bargaining power of Buyers 9 Bargaining power of suppliers 9 Threat of potential entrants 10 Threat of substitutes 10 MODES OR STRATEGIES TO ENTER NEW MARKET 10 Exporting directly or indirectly 10 Licensing 11 Joint Venture 12 Franchising 12 Ownership in form of direct investment 13 Strategy for Starbucks 13 SUITABLE LOCATION FOR STARBUCKS 14 Mumbai 15 New Delhi 15 LOCALIZED PRODUCTS 16 TACTICS TO CAPTURE MARKET SHARE 17 END...
12 Pages(3000 words)Essay

International Marketing, INDIA outline

...International Marketing, INDIA Outline India is one of the rapidly developing economies in the world. Many people believe that India will become a superpower in the near future itself. The recent economic crisis has not affected India much and hence many of the international companies and marketing people were shifted their focus towards India now. This paper outlines the various factors an international market needs to focus while preparing marketing strategies for India. Diet and nutrition  India is a country in which 28 states and six union...
2 Pages(500 words)Essay

Extending rights within humanity

...Charlene Gomes believes that the time has come to legalize same-sex marriage and expand legally recognized marriages to include same-sex couples, because “legal recognition is vital to protecting the emotional and economic well-begin of these families” (1). According to Gomes, the numbers of same-sex couples as well as same-sex couples that are raising children are rising every year, and these couples deserve the same recognition that is given to heterosexual couples in choosing to make their relationships legal. Civil unions, which have been a viable option in the past, still remain an alternative, but do not confer the same benefits, either legal or emotional, on same-sex couples that enter into one; therefore, same-sex marriage...
2 Pages(500 words)Essay

International Marketing Plan: Sainsbury's entering into India

...INTERNATIONAL MARKETING PLAN International promotion plan: Sainsbury entering the Asian market (India) Introduction Hide contends to the reality that, Sainsbury has been among the emerging shopping outlets in the UK over a few decades now. This has made the company to command a reasonable market share in the domestic market thereby making the company to consider spreading its wings to other geographical locations and foreign markets more generally to Asian markets and India in particular. This international promotion paper will be organized into different subtopics such...
6 Pages(1500 words)Assignment
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic Metro H and Res Marketing Plan Extending To India for FREE!

Contact Us