Nobody downloaded yet

Effective Advertising - Essay Example

Comments (0) Cite this document
Advertising is one of the promotion tools that firms use to interact with the consumers. Known as above-the-line-promotion sometimes, it is a paid-for interaction with the customers to inform or persuade about the product the company is providing, e.g. TV or Magazine advertising…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER93.5% of users find it useful
Effective Advertising
Read TextPreview

Extract of sample
"Effective Advertising"

Download file to see previous pages Advertising is one of the promotion tools that firms use to interact with the consumers. Known as above-the-line-promotion sometimes, it is a paid-for interaction with the customers to inform or persuade about the product the company is providing, e.g. TV or Magazine advertising. Advertisements are generally focused towards the right target market by opting for the right communication bridge i.e. Media. But it is also true that many people who are not willing or able to buy the product may see the advertisements too. Outstanding advertising operations can lead to increased consumer awareness and turnover for the product, thus positivity can be achieved such as brand loyalty. There are two types of advertising: Informative and Persuasive. Informative are adverts that give information to potential purchasers of a good, instead of just trying to create a name. Price or features of the product can be written on it, or to be more relevant, places where the product can be found. Firms use this type of advertising because it is effective when it is trying to stimulate introductory interest in consumers for the product that is not been known before, or trying to inform about the design or specifications. Another type of advertising is persuasive advertising. This is needed to create a distinctive notion of the product, although it doesn’t reveal all the information of the product i.e. price or place it can be found at, or materials used to create the product. It is rather done to ‘play’ with the minds of the consumers so that consumers can differentiate about the particular product and other products of the same kind available in the market. “The more informative your advertising, the more persuasive it will be.” (Shields, 2007). On the other hand, not all advertising is focused on the end user. One type of advertising is targeted at retailers to stock and sell products to consumers and, if possible, to provide a better image than rival products. This kind of product advertising is most used and printed in business journals and trade digests or business channels which mostly are not available to consumers but only to firms and businessmen. Advertising can be done in many ways. Advertising agencies can be there to provide these services. (Stimpson & Farquharson, 2010). Although it can prove to be expensive, these specialists can offer a complete effective advertising techniques and this can be precious to a business without its own marketing experts or to one that might have experiencing this for the first time. These agencies will charge substantial fees and do the job as: Researching the market, Use cost-effective advertising techniques, Using experts and creative heads to design, filming and printing the adverts, and assessing and monitoring the work done. Effective advertising is the targeting rightly at the right customers through the right media and the right time and marketing what the business has to offer using the most relevant and possible technique. Advertising can only be effective if the message has been received and inferred by the receiver (public), and the sender is satisfied that it has been conveyed properly. Key elements of effective advertising are: Transmitter or sender (Firm) Clear-cut delivery of the message Appropriate channel (way of advertising) Receiver (public) Feedback to assess the outcome Advertisements may be characterized into two categories “Branding” adverts or “Tactical” adverts for products specifically. This efficient method allows the company to promote a variety of products under its influence at the same time. “Tactical” advertisements – usually provide a solution to a particular problem. It gives the exact details of the product that is to be sold. Tactical advertisement usually leads to stiff competition from competitors in the industry. Recent researches have been conducted upon this notion whether advertising really increases the sales or brand value or not. According to the researches, NASCAR fans were ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“Effective Advertising Essay Example | Topics and Well Written Essays - 1750 words”, n.d.)
Retrieved from
(Effective Advertising Essay Example | Topics and Well Written Essays - 1750 Words)
“Effective Advertising Essay Example | Topics and Well Written Essays - 1750 Words”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document
Old advertising and marketing vs. effective new media campaigns
It was focused on delivering effectiveness in the processes of mass production. Post-Fordism, on the other hand, is applied in modern definitions of industrial progress as the previous grew less efficient in handling the new technical innovations
9 Pages(2250 words)Essay
Advertising and Promotional Activities: UN will use some of the most effective
The pictures of the products and description of services will be provided in the Facebook page so as to give detailed information to potential buyers. The second major promotional activity is to create ad banners in Ho Chi Minh City. Ad banners will be placed on crowded places like bus stations, major office buildings etc.
3 Pages(750 words)Essay
Development and creation of effective advertising
Advertising is a form of communication in the marketing section used to drive a certain feeling to the people through persuading, manipulating an audience to continue to take some new action towards the product being advertised.This mostly focuses to drive consumer’s behavior with respect to the commercial offering, despite that political and ideological advertising is also common.
8 Pages(2000 words)Essay
Higher education in Angola
Enclosed herein are some recommendations for the further improvement of the higher education system along with a discussion and evaluation of these suggestions. For centuries, humans have endeavoured to ensure development and growth in their societies via
17 Pages(4250 words)Essay
Critical evaluation of Emerging NMS and Analysis
International Standard Organization (ISO) in its specification M.3400 models functions of Network Management System as FCAPS which represents five main areas of managing network resources; Fault Management, Configuration
9 Pages(2250 words)Research Paper
Effective Advertising
Moreover, business needs to interact positively with its customers. This is easily achieved by having positive advert delivering a message in a different form of business. This way, the business is able to establish its loyal customers to their product, and at the same time, this enhances profit making of the business.
8 Pages(2000 words)Book Report/Review
Effective Advertising

The author states that there are many ways to make an advertisement effective. He will provide three dimensions of an advertisement further: the rational or logical reasons for purchase; the mnemonic or memory aspects of the message (which explains things like the 50 year retention of the Reingold); the emotional or motivational reasons for purchase.

13 Pages(3250 words)Essay
Effective Advertising
Advertising constitutes a fundamental aspect of the marketing mix since it plays a role in the process of increasing product of service awareness in the market. Effective
8 Pages(2000 words)Essay
print media may include; the use of magazines, newspapers, brochures, which can be printed and circulated physically to the public. Print media posses a permanent attribute since they can be kept for future use. When starting a business, advertisement is crucial
4 Pages(1000 words)Essay
Advertising Research
The main purpose of advertising is to attract the consumers. Each consumer is different in terms of their thinking, their lifestyle, their attitudes, their buying patterns, their use of
3 Pages(750 words)Essay
What Makes Advertising Effective
What Makes Advertising Effective? Advertisements were created mainly with the intention of attracting the customers, so as to make them buy or utilize products, services, etc. Although the general thing is customers may buy the products or utilize the service through their hands and other physical parts, only if the mind of the customer is enticed by the particular product or services, the buying as well as the utilizing process will be initiated.
7 Pages(1750 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Let us find you another Essay on topic Effective Advertising for FREE!
logo footer
Contact us:
Contact Us Now
FREE Mobile Apps:
  • StudentShare App Store
  • StudentShare Google play
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • Miscellaneous
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us