Marketing: Real People, Real Choices - Essay Example

Most of the marketing companies have developed different strategies for the local and global expansion of their market. This is due to the state of saturation arrived at by the domestic market. A market analysis has been found vital with most companies as it seeks to find out the strengths in a company as well as determining their weaknesses in an attempt to sort improvements and remain in the competing margin with their rival companies (Solomon et al. 46).

 It is the responsibility of the management to identify and nature the core competence that fuels the company’s growth: the Wal-Mart stores identify this with much fulfillment of customer needs and with a broad spectrum of products and services at “everyday low prices”. The competency here is the product of the cumulative of competencies within the organizational boundaries and within personal skill sets. Wal-Mart has been a leader in inventory control, channel management, customer service, and distribution. This has been arrived at through the company’s ability to distribute networks and to coordinate complex management of information and managing supplier relations in an efficient way. In order to fit within the marketing mix, the company has had the best strategies that address their pricing, promotion, advertising, and competition for all tangible and non-tangible products.

On observing its tangibles, I noticed that Wal-Mart has distributed cars and other motor products to several stores. As their selling slogan “everyday low prices”, the company has maintained low prices for the cars with great observation to the prices from other car selling industries. I saw a car care service point outside one of their stores and realized that, in order to maintain their customers, they have the car care services that they offer in every store. They have had their adverts on televisions, newspapers, and magazines. Smart cars are displayed with accompanying information that all customers can access free car care at Wal-Mart stores. Wal-Mart servicemen include mechanics who undertake the promotion of commodities by offering repairs and spare parts for vehicles.  This has rendered its competence in the automotive industry. Therefore, the Wal-Mart stores make more car sales than their core competitors in the U.S.A., for example, the Callaway automakers and the Aurica.

The sale of computers has been a flourishing activity with Wal-Mart Company. I looked at computers sold in the stores and realized that they have relatively lower prices compared to computers from other stores in Ohio. Their marketing strategy has included advertisements from the newspapers and television. The company offers computer gifts to individuals and groups on promotions. I had much interest in computers and therefore I realized that it was much better to purchase such commodities at Wal-Mart than in companies like the Eagle Trooper which have been Wal-Mart’s competitor in the sale of computers. The provision of free computers with comprehensive warranties has brought victory for the Wal-Mart computer stores.

At the Bharti stores, I saw fridges and other household commodities being sold in high demand by customers. The range of fridges at the best price makes Wal-Mart the best place to buy fridges. Advertisements on television and other social networks show displays of beautiful fridges of different sizes. This gives their customers the desire to walk to their stores and get one for themselves. While other fridge manufacturers and suppliers render much competition. The Bharti stores come out as the best sellers of such commodities.

I saw beautiful synthetic stones in stores and noted that they were part of family jewelry that the Wal-Mart company deals with in their market. Although the jewelry remains in stores for close to two months, the company makes adequate sales for their budget. They sell them at a relatively lower price than any other manufacturer in the U.S. the stones are advertised on televisions and other social networks like the internet while some are given out as gifts to customers at the stores. Wal-Mart holds special programs during promotions whereby customers are engaged in some competitions. The winning customer is gifted with jewelry. The company's synthetic stones are more affordable than other natural gemstones.

Office supplies and other stationary equipment are in low demand in some areas where Wal-Mart Stores are situated. However, their stores remain at a competitive margin in the market of these commodities. The everyday low price has been their slogan and this renders high sales compared to other suppliers.   They post pictures of well-structured offices with smart office equipment. On promotions, they organize events which comprise restructuring offices and making new arrangements on offices.

Wal-Mart has promised to cut down some chemicals and other beauty products which remain on their shelves for a long time. However, such items like the deodorants have been in the first position in the market supply. In comparison to other deodorant manufacturers, I realized that the company has had much more distribution than all other companies. This has been enabled by their marketing and promotion strategies carried out on televisions. The company seeks to eliminate the products and distribute them to other stores and bring in other items on the stores as well (Solomon et al. 76).