Nobody downloaded yet

Marketing - Essay Example

Comments (0) Cite this document
Instructor Class Date Marketing All marketing organizations have different ways of sustaining their growth. Most of the marketing companies have developed different strategies for the local and global expansion of their market. This is due to the state of saturation arrived at by the domestic market…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER92.7% of users find it useful
Read TextPreview

Extract of sample

Download file to see previous pages 46). It is the responsibility of the management to identify and nature the core competence that fuels the company’s growth: the Wal-Mart stores identify this with much fulfillment of customer needs and with a broad spectrum of products and services at “everyday low prices”. The competency here is the product of the cumulative of competencies within the organizational boundaries and within personal skill sets. Wal-Mart has been a leader in inventory control, channel management, customer service and distribution. This has been arrived at through the company’s ability to distribute network and to coordinate a complex management of information and managing supplier relations in an efficient way. In order to fit within the marketing mix, the company has had the best strategies that address their pricing, promotion, advertising and competition for all tangible and non-tangible products. On observing its tangibles, I noticed that Wal-Mart has distributed cars and other motor products to several stores. As their selling slogan “everyday low prices”, the company has maintained low prices for the cars with great observation to the prices from other car selling industries. I saw a car care service point outside one of their stores and realized that, in order to maintain their customers, they have the car care services that they offer in every store. They have had their adverts on televisions, newspapers and magazines. Smart cars are displayed with accompanying information that all customers can access free car care at Wal-Mart stores. Wal-Mart service men include mechanics who undertake the promotion of commodities by offering repairs and spare parts for vehicles. This has rendered its competence in the automotive industry. Therefore, the Wal-Mart stores make more car sales than their core competitors in U.S.A., for example, the Callaway automakers and the Aurica. The sale of computers has been a flourishing activity with Wal-Mart Company. I looked at computers sold in the stores and realized that they have relatively lower prices compared to computers from other stores in Ohio. Their marketing strategy has included advertisements from the newspapers and television. The company offers computer gifts to individuals and groups on promotions. I had much interest on the computers and therefore I realized that it was much better to purchase such commodities at Wal-Mart than in companies like the Eagle Trooper which have been Wal-Mart’s competitor in the sale of computers. The provision of free computers with comprehensive warranties has brought in victory for the Wal-Mart computer stores. At the Bharti stores, I saw fridges and other household commodities being sold at a high demand by customers. The range of fridges at best price makes Wal-Mart the best place to buy fridges. Advertisements on television and other social networks show displays of beautiful fridges of different sizes. This gives their customers the desire to walk to their stores and get one for themselves. While other fridge manufactures and suppliers render much competition. The Bharti stores come out the best sellers of such commodities. I saw beautiful synthetic stones in stores and noted that they were part of family jewelry that the Wal-Mart company deals with in their market. Although the jewelry remains in stores for close to two months, the company makes adequate sales for their budget. They sell them at a relatively lower ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“Marketing Essay Example | Topics and Well Written Essays - 750 words - 9”, n.d.)
Marketing Essay Example | Topics and Well Written Essays - 750 words - 9. Retrieved from https://studentshare.org/marketing/1488774-marketing
(Marketing Essay Example | Topics and Well Written Essays - 750 Words - 9)
Marketing Essay Example | Topics and Well Written Essays - 750 Words - 9. https://studentshare.org/marketing/1488774-marketing.
“Marketing Essay Example | Topics and Well Written Essays - 750 Words - 9”, n.d. https://studentshare.org/marketing/1488774-marketing.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document
A marketing concept embraces the philosophy that good marketing strategy always has the needs and wants of the target market in mind. Marketing concepts are formed as creative approaches to the problem of how to get a product needed and desired by a group of consumers to be selected and purchased by this group.
2 Pages(500 words)Essay
The guerilla marketing campaign of the T-Mobile company was run for five consecutive months by sponsoring near to 25 events in the local festivals, state, and county fairs. T-Mobile has very well comprehended the importance of such marketing initiatives for the company’s success by activating 5,000 new accounts at such events and organizing more than 26,000 “Mobile Makeovers” (Chipps 1).
1 Pages(250 words)Essay
Hence marketing becomes one of the most crucial aspects of a business. Kotler et al (2007:7) has defined market as ‘a social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others’.
1 Pages(250 words)Essay
This is because the objectives of the issues involved can have resemblance. Whether large or small, most marketers if not all, always struggle to meet customer requirements and at the same time meeting their own commercial and marketing objectives. The marketing planning process needs the harmonization of open- based decisions at the peak of the commercial level with more closely distinct actions at the bottom.
4 Pages(1000 words)Essay
The Marketing Teacher (2000) cited Barwell to expound on the term by indicating that “the marketing concept is a philosophy, not a system of marketing or an organizational structure. It is founded on the belief that profitable sales and satisfactory returns on investment can only be achieved by identifying, anticipating and satisfying customer needs and desires” (Marketing Teacher, par.
2 Pages(500 words)Essay
Nevertheless, due to competition, every industry market being totally customer-oriented, the marketing of products differs from marketing of services. Again, marketing financial services
6 Pages(1500 words)Essay
Vodafone is one of those companies which have been effectively utilizing the major types of direct marketing channels. Vodafone’s promotional strategies include advertising
1 Pages(250 words)Essay
This will be followed by the example of M&S and will deal with various aspects of the company, like the macro and micro factors that impact the company and the target markets of the company
11 Pages(2750 words)Essay
It is in this reason that the proponent of this paper tries to gather information about the basic concept of marketing and the probable impacts of internet on the dominant logic of marketing. Considering that the traditional-based marketing has
11 Pages(2750 words)Essay
It is a broad term that encompasses human activities relating to the market. Thus, it could be said to be a social process through which
4 Pages(1000 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Let us find you another Essay on topic Marketing for FREE!
logo footer
Contact us:
Contact Us Now
FREE Mobile Apps:
  • StudentShare App Store
  • StudentShare Google play
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • Miscellaneous
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us