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Organisation Promotion Plan - Essay Example

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The following analysis will seek to provide the reader with something of a promotional plan with regards to the way in which motivational DVDs and online videos regarding conflict resolution can be provided to the end consumer. Firstly, before delving into the ways in which the sales strategy, advertising strategy, time frames and risk, and/or other factors can impact upon this promotional plan, it must be understood that the end clients are most likely to be firms of various sizes; seeking to learn applicable means that they can engage in effective conflict management as a function of evoking further utility and profitability from their respective stakeholders…
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Organisation Promotion Plan

Download file to see previous pages... Firstly, with regards to where and how the product should be advertised, it is this analysts understanding that trade journals and relevant publications would be an effective mechanism for attracting the attention of potential clients (McGann et al., 2013). Whereas it might be understood that advertising in the likes of The Economist could be effective, the truth of the matter is that this is far too expensive and would require a very large amount of money to engage effectively; therefore making other smaller and more specific publications within the specific trades that might be targeted much more effective. The sales strategy itself will be highly concentric upon delineating an effective message to the consumer. As might be expected, the message that will be immediately trade is with regards to the ultimate loss of utility and profitability that can be realized as a result of conflicts among stakeholders. With regards to the means through which this will be represented, graphical representations will need to be created that promote both an understanding of the emotional aspects of conflict as well as the direct correlation between this negative externality and the overall profit margin that a company might enjoy (Shrestha, 2012). In such a way, the ultimate message that the sales strategy will seek to engage will be somewhat synonymous with the advertising strategy. By seeking to evoke an emotional in this will response within the part of the stakeholder towards the need to mitigate and reduce conflict management, the end consumer will be fully cognizant of the fact that immediate action needed to be taken and the product/service integrated with in order to reduce the ultimate threat that this poses (Goldsmith & Amir, 2010). Similarly, with regards to the time frames and ultimate risk that this particular strategy entails, it must be understood that no particular promotion plan can realize success in a rapid period of time. Rather, a level of patience and expectation of the amount of time that it can take before this particular approach begins to return a profit must be engaged upon all stakeholders within the firm in question (Ailawadi et al., 2006). One of the necessary risks that exist with respect to the means by which the product to be integrated is of course the overall activity that the economy may take between now and the time in which the product is fully represented the consumer. Naturally, if the economy begins to worsen, services such as conflict management solutions, will necessarily not be as attractive or deemed as useful to a mere form of survival. Finally, with respect to why the consumer should buy this particular service as compared to the litany of others that are on the market, a sustained level of discussion should be provided with regards to the promotional and advertising material with respect to the ultimate level of experience and expertise that this particu ...Download file to see next pagesRead More
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