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Inofrmation technology applications in marketing - Essay Example

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1. One of the fundamental shifts that has taken place over the past several years is with respect to the impact and manner through which search engine optimization is able to field a further level of more effective marketing towards the potential consumer…
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Inofrmation technology applications in marketing
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"Inofrmation technology applications in marketing"

Download file to see previous pages Ultimately, the actual search terms that are most likely to be used with regards to the product offered have been utilized as the sole determinant of constructing these localized SEO parameters. From a cursory overview of yipalace.com, it is patently obvious that SEO has not been engaged to a proper degree as the website does not accrue a high ranking on the pages returned even for the terms that can be considered as key words for this local search. As a means of ensuring that SEO was at a maximal level, it would be necessary to engage in a three step process that would include: increasing prominence, preventing crawling, and increasing the level of indexing. Of all of these three strategies, increasing indexing would likely be the one that this student would recommend due to the fact that the current level of indexing that is reference by yipalace.com is practically non-existent. As such, this would be one of the SEO tactics that could be engaged at relatively low cost and return a much higher level of traffic over time. Regardless of the strategy that is used, an understanding of the consumer and the habits that drive them will need to be taken into account prior to any SEO taking place. Another key aspect with regards to SEO is with respect to the fact that mobile applications have fundamentally altered the way in which SEO is performed. Rather than merely being concentric upon getting the right combination of indexing, preventing crawling, and increasing prominence, the glut of new mobile phone applications and the litany of different search browsers that come packaged with them has caused the process of SEO to become more difficult to perform across the board. As such, it is necessary to consider the demographic trends and market presence that the firm wishes to have and what method through which the website is most often visited. As such, if it is determined that mobile platforms make up for a large percentage of overall traffic, then it is necessary to focus the SEO upon he way in which these different mobile platforms utilize apps and/or their native browsers to search the internet. If however it is determined that a very small percentage of overall traffic comes from mobile devices, seeking to expand a relatively large amount of money on seeking to garner but a few customers is not financially reasonable. 2. The past 40 years had noted a dramatic increase with respect to the overall level of mobile devices that are used for purposes of business and pleasure throughout the world. However, as the year 2015 draws to a close, it can definitively be stated that the impact of mobile computing with regards to communication and marketing is more important now than it was at any previous time in the future. In the same way that personal computer revolutionize the way in which computing took place, mobile computing has redefined the manner through which the individual communicates, the business entity markets, and computing is represented within the current world. Whereas but a few brief years ago an individual would be constrained to their desk as a manner of reaching potential clients and/or sending something as simple as an email, the communication platform that the mobile device now offers allows for a much greater degree of efficiency even if the individual in question is not within range of a Wi-Fi signal and/or within range of traditional desktop PC and keyboard. Further, perhaps the greatest shift that can be noted outside of the sheer ease of communication that these devices ...Download file to see next pagesRead More
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